0:02 I feel like I use AI in a very [music]
0:04 unique way. And whenever I share how I
0:06 use AI with other people, it seems like
0:08 it unlocks something in their brain.
0:09 They feel like they discovered a new
0:11 superpower. They feel like they can do
0:13 almost anything. They can build the
0:14 [music] business faster. They can learn
0:16 new skills faster. They can understand
0:18 topics faster. They can effectively get
0:20 ahead of 99% of people who use AI
0:22 because most people treat AI as a slot
0:24 machine rather than something you can
0:26 program to do exactly [music] what you
0:29 want it to. AI is a cool new way to ask
0:31 questions and get answers. It's the new
0:33 Google search, so to say. But most
0:34 people stop there. [music] They don't
0:37 see the power under the hood. AI was
0:39 supposed to be this life-changing thing.
0:41 There was so much hype around it. There
0:42 were people fighting on both sides. And
0:44 now it seems like that's kind of died
0:46 off. And if you were to ask someone
0:48 like, "Hey, has AI changed your life to
0:50 any reasonable extent?" Some people
0:52 would say yes. A certain amount of
0:53 people would say yes. But I would argue
0:55 that the majority of people, the average
0:57 person would say no. Now, I've only
0:59 talked about my process a handful of
1:01 times in public. I went on a podcast and
1:03 people really like that. But I've never
1:06 really gone in detail. I've never really
1:08 created like a full course, so to say,
1:10 of my entire process with multiple
1:12 examples. So, that's why I want to
1:14 create this video is I want an
1:16 immediately actionable guide on how to
1:19 use AI in an incredible way. And when I
1:21 say AI here, I mean LLMs. I mean like a
1:25 chat box. I mean, you can do this in
1:27 your average everyday chat, GPT or
1:28 Claude. You don't need anything special.
1:30 We're not doing anything with video or
1:32 graphics. We're just using text. First,
1:34 I'm going to show you my little secret.
1:35 This is something that I use all the
1:37 time. We're going to cover that first.
1:39 And hopefully that section is enough to
1:40 kind of [snorts] blow your mind to be
1:42 like, "Oh, okay. I get AI now." And
1:44 that's going to take a bit, but I
1:45 promise if you stick through it, this is
1:47 a learning type video. You're going to
1:48 have to take notes. You're going to have
1:50 to sit down and actually watch this. So,
1:51 if you don't have the time to right now,
1:53 I want you to hit watch later so that
1:55 you remember to watch it later. And then
1:56 after that section, I'm going to go over
1:58 a few examples and kind of just run
2:00 through them. And if you follow along,
2:01 you'll be able to have this little
2:04 library of prompts for business, for
2:05 creative thinking, for intellectual
2:07 thinking, for content creation, and
2:10 really anything else you want to do. So,
2:12 on to the first section. We're going to
2:14 call this how to do anything with AI.
2:16 And you can see here I have this nice
2:19 little canvas and we're just going to
2:21 walk through all of this. Now, this is
2:23 the most important part. If you actually
2:25 follow and understand all of this
2:29 process, this is how you go from AI slop
2:31 to imposing your own sense of taste on
2:34 the AI. Now, to do this well, you need
2:37 to think of AI as this sort of digital
2:40 employee that will do exactly what you
2:42 tell it to do. Meaning, if you don't
2:44 know how to do the thing that you're
2:46 trying to do well, or you don't know how
2:48 to guide the AI to finding how to do it
2:50 well, then it probably won't do well,
2:51 and you're going to be disappointed with
2:52 the output, and then you're going to
2:55 resort back to the slot machine style
2:56 guessing game. Because that's the exact
2:58 thing. If you don't tell it exactly what
3:01 you want, the LLM has to guess what you
3:03 want. And in order to do that, it pulls
3:06 from this onslaught of mediocre methods
3:08 that are all over the internet. and it
3:10 may spit out something that's slightly
3:12 good but not good enough to get outsized
3:14 results because anyone can do that.
3:16 Anyone can type into AI. So, how do you
3:18 use it differently that allows you to
3:20 get ahead of other people using it? In
3:22 other words, you can't rely on how the
3:24 AI is programmed by default because
3:27 think of it the AI chat GPT claude it's
3:29 packaged up. It's tuned. It's given a
3:32 personality for the average individual.
3:33 I hope that you're not an average
3:35 individual and you don't have the mind
3:36 of an average individual because that's
3:39 what consumer products do. They dumb it
3:41 down so that it can be useful and
3:43 sicopantic and make you feel good for
3:44 using it and give you your cheap little
3:46 dopamine hits so you keep coming back to
3:48 the slot machine. We don't want to use
3:50 it like that. Now, here's an example. If
3:52 I were to just type generate a viral
3:54 YouTube script on the topic of
3:56 productivity into chat GPT, which I did
3:59 here, it'll come up with something and
4:01 it's okay. But is it anywhere near the
4:03 best? Is this something that you'd watch
4:06 on the like a YouTube channel with 1
4:08 million subscribers? No. Length 4 to 6
4:10 minutes. We're already off to a bad
4:12 start there because one, you're in the
4:14 decision of that. If you just go with 4
4:16 to 6 minutes because this script told
4:17 you to, like you don't know what you're
4:19 doing, that doesn't automatically lead
4:21 to high views and engagement, tone,
4:22 fast, energetic, highly sharable. What
4:24 if that's not your personality? Cold
4:26 open. Okay. What if you don't want to
4:28 add custom B-roll? What if you don't
4:30 want to add B-roll at all? What if you
4:31 just want to talk to the camera? What if
4:32 you want to use your phone? What if this
4:34 isn't even a topic that you're an expert
4:36 in or even have any knowledge in? When
4:39 you think of Ali Abdal or Alex Herozi or
4:41 really anyone that you follow on
4:42 YouTube, you understand that they don't
4:45 have the exact same videos. Over time,
4:47 they have cultivated and created their
4:48 own frameworks and methods that made
4:51 their videos do well and stand out next
4:53 to each other. They all have their own
4:54 ideas and their speaking style and their
4:57 personality and their little quirks that
4:58 people get to know them for. They have
5:00 their own brand style and therefore
5:03 presentation style in the actual video
5:05 itself. So, is there any one best way to
5:07 coming up with a YouTube script? No. In
5:09 other words, if you just ask Chad GPT to
5:11 generate a viral YouTube script for you,
5:13 it's not going to work. That's not a
5:14 long-term strategy. And you're not
5:16 learning anything. You're just reciting
5:19 what this box told you to do. The AI
5:20 doesn't have any of your specific
5:23 context or instructions on what to do.
5:25 If you were to take Alex Formosi and Ali
5:28 Abdoll and give them chat GBT, they
5:30 would tell it exactly what to do to
5:32 match their style and then it probably
5:33 still wouldn't be up to par. So, they'd
5:35 redo it over and over again until it
5:37 gets close enough to being useful.
5:39 That's what we're trying to do here. So,
5:41 in order to get AI to do something well
5:43 in a high-quality way, you need to teach
5:46 the AI exactly how you would create the
5:47 YouTube video. At that point, it's not
5:49 randomly generated slop. It's an
5:51 employee that's acting on your
5:53 instruction and learning as you refine
5:55 the process by correcting mistakes. In
5:57 other words, you're going to be writing
5:59 500 to 2,000word prompts. Not one
6:02 sentence, not one paragraph like you see
6:03 all over the internet of like, "Oh,
6:05 here, steal this prompt. Sure, some of
6:06 those can be helpful." But the shorter
6:09 the prompt, the more guessing the AI has
6:11 to do. The more of your agency you
6:14 outsource to the agent, and the more the
6:17 output increases on the slop spectrum.
6:19 But all of that still leaves a big
6:22 problem. What if you don't know how to
6:23 do what you're trying to do with AI?
6:25 What if you can't just write 500 to
6:27 2,000 words as a prompt because you
6:29 don't know specifically what to tell the
6:31 AI to do? What if you haven't already
6:34 created hundreds of YouTube videos or
6:36 thousands of YouTube videos leading to
6:37 you becoming an expert in actually
6:39 knowing what your method or process is?
6:41 So, let's start there. We're going to go
6:44 over four different options to actually
6:46 teach the AI how to do what to do. And
6:48 these all can be used in different
6:50 situations. It really depends. But that
6:51 is step one as a whole is you need to
6:54 create detailed instructions for the AI.
6:56 That's what we're doing here. This isn't
6:58 the magic step yet, but this is the
7:00 prerequisite to getting to the magic
7:03 step. So creating detailed instructions,
7:05 this will all make sense. I promise. So
7:06 whether I want the AI to create a
7:09 YouTube script or landing page, or if I
7:10 just want it to have a stimulating
7:12 conversation with me, I need to instruct
7:14 it on exactly what to do. So you have
7:17 four options here. So that leads to
7:19 option one, which is to just write out
7:21 the detailed instructions, right? You
7:23 write them all out yourself. And the
7:26 example here is the first actual prompt
7:28 that I tried to create. I really put
7:30 effort into this. I studied how to
7:32 structure prompts a good amount. And I
7:34 wanted I I just wanted to see the power
7:36 of AI. Could I get it to replicate my
7:39 tweets, how I write? And so when I first
7:41 did this, this wasn't the prompt that I
7:43 wrote at first, right? My first prompt
7:45 was like, "Hey, write a viral tweet for
7:48 me." Okay, now hey, here's actually how
7:50 I write. Try emulating this with
7:52 different topics. And then over time, it
7:53 just started getting more and more
7:55 because I've written so many tweets. I
7:57 know exactly what to do if I actually
7:59 deconstruct how I write the tweets, how
8:01 I think about it, how I generate ideas,
8:02 how I structure certain ideas, and I
8:05 need to give all of those requirements
8:08 to AI. So, I wrote this out. You can
8:09 stop and pause and read this if you'd
8:11 like, but you can see that I have a list
8:13 of requirements. I have post examples
8:16 like one-s sentence posts from myself,
8:20 multi-line paragraph posts and listical
8:22 posts like bulletoint style posts. And
8:24 then I have the output format where I
8:25 just tell it how to output for me
8:27 because otherwise it's just going to
8:29 give it to me in this weird output. So
8:31 here we're already controlling quite a
8:33 bit and these tweets come out pretty
8:35 good when I give them a topic, but it's
8:37 still generating. It's still guessing.
8:39 This isn't really the best yet, but it
8:42 works quite well. It doesn't cover the
8:44 entire spectrum of like how my mind
8:47 works when I write specific content. And
8:48 most people when they do this, they're
8:50 going to give one or two examples and
8:51 then all of their tweets are just going
8:52 to look the same. They're going to look
8:54 homogeneous and it's going to be an easy
8:57 tell that you're using AI to do this. So
8:59 that leads to option number two, which
9:01 is to ask AI to create a detailed guide.
9:04 And for this one, the topic has to be
9:06 relatively well-known. It can't have
9:09 much degree of variation depending on
9:11 the person, right? Like with Ali Abdal
9:13 and Alex Hormosi creating YouTube videos
9:16 in a different way. You can't really do
9:18 it this way. You kind of can, but you'll
9:20 understand what I'm saying here. This
9:22 can't require much creative thought. So,
9:23 if we use it for something like creating
9:25 a customer avatar, that's been talked
9:28 about so many different times before
9:30 that and it's it's not really variable.
9:32 It's kind of obvious. There isn't a
9:34 better way to create a customer avatar.
9:35 Kind of sort of, but it doesn't really
9:37 matter. So, that's when I'm going to
9:38 type in a chat, give me a detailed guide
9:40 on how to create the most comprehensive
9:42 customer avatar in the world. And then
9:44 it does that and it's pretty dang
9:47 comprehensive. So, now look, step one is
9:49 done, right? I have a detailed list of
9:51 instructions. So, just keep this in
9:53 mind. This is one option. So, if we're
9:56 creating, let's say, a prompt that helps
9:58 us uh create a customer avatar. I have
10:01 how to create the customer avatar, but
10:03 then I need to turn this into a prompt
10:07 that interviews me specifically to fill
10:09 out all areas of the customer avatar so
10:11 that it can actually generate the
10:14 customer avatar for me. And then I have
10:16 this superdetailed customer avatar that
10:19 most people don't have. And since I'm
10:21 doing this with AI, I'm not just staring
10:23 at this blank template where it's like a
10:25 customer avatar template and I'm
10:27 expected to fill in, oh, what keeps the
10:29 customer up at night and what are the
10:30 goals of the customer? And I have to go
10:32 and go through Reddit and all these
10:34 other things. I'm talking to AI. So, as
10:36 it's asking me the questions, I can ask
10:39 it, what do you think? Go and research
10:40 Reddit and tell me what they are. So,
10:42 this speeds up your process and leads to
10:45 a much more detailed part of your
10:47 marketing strategy. And that's only one
10:49 example. Now, option number three is to
10:51 find an expert source of information if
10:53 you don't know what to do. So, when it
10:55 comes to offer creation, right? You have
10:56 a product and you're trying to create an
10:58 offer around it. You're trying to make
11:00 it more compelling. You, yeah, you could
11:02 ask AI to create a guide on how to
11:04 create a compelling offer, but we
11:06 already know that Alex Hormosi is the
11:08 expert on that and his methods work. So,
11:11 I could take his PDF, plug it into a
11:13 chat, and then tell it to give me a
11:15 detailed guide on how to create an
11:17 offer. And then I could turn that into a
11:19 prompt, which we'll learn how to do,
11:21 that asks me questions and eventually
11:23 spits out my offer. And now think about
11:25 doing this with a landing page or
11:27 actually creating a product or creating
11:29 social media posts or doing something
11:31 unique like what we're going to do over
11:34 here where we're going to take two
11:36 YouTube videos on how to build a
11:37 personal brand and we're going to turn
11:40 that into a personal brand coach that
11:42 guides you on what your content pillars
11:44 are, how to write posts and it will
11:46 grade you on the writing post. Like this
11:49 can get pretty crazy. So before we get
11:51 into that, here is the last option which
11:55 is to emulate an example you like. So
11:56 whenever I'm brainstorming
11:58 copyrightiting for a landing page,
12:01 right? Be it for Eden, this software, or
12:03 my own digital products or another
12:06 company or whatever it may be, I like to
12:08 find a page that has really good copy
12:11 because yeah, I could just ask AI to
12:13 tell me how to create copy and it'll
12:15 work. It's actually pretty good, but
12:17 that it's still not that unique and
12:18 it'll probably give you like this
12:21 copyrightiting that sounds like it
12:22 belongs on a ClickFunnels landing page
12:24 with a countdown timer. So, I want to
12:27 find something unique and this page in
12:29 specific, this anti-metal page has a
12:32 really cool storytelling structure that
12:34 is very attention-grabbing and
12:35 compelling. So, what I could do is I
12:38 could copy paste the content from that
12:40 website into a chat and then say this, I
12:42 love this landing page copy. Break down
12:43 the overall structure, what
12:46 psychological tactics it uses, why it
12:48 works, then break down each line
12:50 individually. Write this as if you are
12:52 teaching me how to do it step by step.
12:54 And then what this will do is it creates
12:56 this guide on how to replicate the
12:57 landing page. And then if I were to turn
12:59 that into a prompt, like we're going to
13:01 learn how to do right now. Then I can
13:03 tell it to ask me, okay, what's my
13:05 product? What's my customer avatar? What
13:07 are the pain points? What are all these
13:09 things? It'll quiz me on everything that
13:11 it needs to rewrite the landing page
13:14 with that structure in my own words and
13:16 with my own product and then it spits
13:18 out the landing page. Now, before we get
13:20 into step two, if you're wondering what
13:22 this software is, the time has finally
13:24 come. This software is called Eden. And
13:27 this canvas feature is only one of many.
13:29 You can think of it as file storage. So,
13:31 you can paste YouTube links, you can
13:33 paste Instagram reels, you can paste
13:34 tweets, you can paste substack articles.
13:37 And what it does is it downloads and
13:40 transcribes and autotags all of those so
13:42 that you can search for frames within
13:44 them. So if I were to paste this YouTube
13:45 video into there because I want to
13:47 connect it to a chat and ask it
13:49 questions, which you can do, and I were
13:51 to search microphone, it would bring up
13:53 every frame with a microphone inside of
13:55 it. So if I was looking for B-roll for a
13:57 YouTube video or just wanted to remember
13:59 a specific part and then be able to clip
14:01 that out and download it because it's
14:03 file storage, then I can do that. But
14:06 there's also notes. There's AI chats
14:08 like normal, but you can use any model
14:10 inside of here. And eventually there
14:11 will be prompt items, so you can store
14:13 all of your prompts in here and
14:15 automatically execute them inside of a
14:17 canvas or a chat. But the thing here is
14:19 that this is early access. We're only
14:22 opening Edin for Black Friday weekend,
14:24 so it will be slightly discounted, but
14:25 if you want to get in and you're
14:26 watching this video, it may be very
14:29 close to that time. So go to the link in
14:30 the description, either sign up for the
14:32 wait list or you can join directly if
14:34 it's open and consider signing up. Now
14:36 for all of the Cortex users who wonder
14:38 what's happening, you've been receiving
14:39 emails, so go check your emails. But
14:42 this is the next iteration of Cortex. So
14:44 it's the better version of Cortex with
14:45 all of the features that you've been
14:47 waiting for. So now we're on to step two
14:49 where we're going to turn our detailed
14:52 instructions into a prompt. So we have
14:54 the detailed instructions to feed the
14:56 AI, but we're still missing something.
14:58 We're missing the personal context. So,
15:00 if I have the instructions on how to
15:01 create a high-converting landing page,
15:03 how is the AI going to actually write
15:05 that copy without understanding my
15:07 company, my product, my customer avatar,
15:09 and everything else that goes into
15:10 writing compelling copy? I can't just
15:13 tell it, hey, write me a good landing
15:16 page for a software company. It doesn't
15:18 work that way. So, this is where the
15:20 magic happens. And first off, you're
15:22 going to save this prompt, this meta
15:24 prompt, somewhere safe. Again, I'll
15:26 leave a link to that in the description.
15:28 And this alone will change how you use
15:31 AI as a whole. So, please just save this
15:33 somewhere safe. This is the bread and
15:34 butter. This is the secret sauce. So,
15:37 what this does is it is a prompt that
15:38 helps you create a prompt because most
15:41 people suck at writing prompts and
15:43 prompts have a pretty predictable
15:44 structure, right? So, if we're writing
15:46 long complex prompts here to do
15:50 something great, then it really helps to
15:52 pretty much tell AI exactly how to do
15:54 that. So it saves us a lot of time. So
15:56 you don't need to write for an hour, two
15:58 hours, three hours refining the prompt
16:00 over and over again. You start with this
16:02 incredible first draft that you can then
16:04 refine. So what I'm going to do here is
16:06 a few things. First, I personally like
16:10 to do most of this with Claude Opus 4.1.
16:11 So you can use that in Claude. I don't
16:14 really like Chat GPT at all personally,
16:16 just personal preference. But I also
16:18 don't like Claude Sonet 4.5, the newest
16:20 model, because it it just tells me that
16:22 I can't do certain things. It doesn't
16:24 allow me to be harsh. Like I say, hey,
16:26 be as harsh as possible. And it's like,
16:27 you know, I don't feel comfortable doing
16:29 that. I don't feel being I don't feel
16:30 like being harsh to other people. It's
16:33 like, dude, shut up and just do what I
16:34 want you to do. So, if you aren't using
16:36 a canvas like this, you're going to
16:37 quite literally just copy paste this
16:39 prompt into a claw chat. But here, I'm
16:41 just saying, help me create a prompt
16:43 using the meta prompt. It read the meta
16:45 prompt. And now, what it says next is,
16:46 "What is the topic or role of the prompt
16:48 you want to create? Share any details
16:50 you have." Gives me some examples. Now,
16:53 what I need is the instructions. I need
16:54 the expert instructions for how to do
16:56 what we're trying to do. And here, we're
16:58 trying to create a personal brand coach.
17:00 So, I have two videos here. I'm actually
17:03 only going to use one just to this is a
17:05 six-hour long video. I love this video.
17:07 Go watch it by Caleb Rston. But here we
17:09 have a shorter video, and we're just
17:11 going to use this as an example because
17:12 I don't want to clog up the context. I
17:14 don't want to waste your time. So, we're
17:16 going to go to let's say Claude 4.1
17:18 again, and we're going to say this. So,
17:20 I said, "I want you to give me an
17:22 extremely detailed step-by-step guide on
17:23 how to build a personal brand in 30
17:25 days. You are the expert here. Give me
17:27 the necessary education and steps." So,
17:28 when I write these out, when I'm trying
17:30 to get the AI to break down the
17:33 instructions of an expert source like a
17:35 YouTube video or a PDF or even a
17:37 website, I tend to write something like
17:39 this. And another thing is that if
17:41 you're trying to do this with a YouTube
17:43 video, you can't really do that in any
17:45 other app. So, inside of Eden here, you
17:47 can just click paste a link, paste it
17:49 in, or if you're in a canvas, you can
17:51 just press command or controlV and it'll
17:53 paste the YouTube video in, but you have
17:54 to wait for it to be downloaded,
17:56 transcribed, etc. And so, I sent that,
17:58 it read the YouTube video transcript,
18:01 and then it started creating the expert
18:02 level instructions, pretty much
18:04 summarizing the video, but in the form
18:06 of an actionable guide. And so, here it
18:08 just breaks down day one, day two, day
18:11 three, day four, etc., etc. I believe
18:13 it's still going. Writing out each day.
18:16 Right. So now what we're going to do is
18:19 one, we'll wait for this to go, but
18:22 we're going to take the expert
18:25 instructions and put it into a new chat
18:27 where the prompt is because what we're
18:30 trying to do is we're creating a prompt
18:32 with the expert instructions. So, if
18:34 you're doing this just in a regular
18:36 chat, you're going to send the
18:39 metaprompt and then you're going to get
18:41 the expert instructions. So, whether
18:43 that be for creating a landing page or
18:45 creating an offer or creating a customer
18:47 avatar and then you're going to take
18:49 those expert instructions, either paste
18:51 it into a note or just be able to copy
18:53 paste it into here so that you can
18:55 reference it and you're going to include
18:57 that with your instructions to actually
19:00 create the prompt. So here I wrote this
19:03 little prompt which is I want to create
19:04 a prompt that coaches me through
19:06 building a personal brand for 30 days.
19:08 You will execute this in three phases.
19:11 This is how I like to create prompts is
19:12 I like to break them down into phases.
19:14 And this does require some thinking. So
19:17 phase one is context gathering. So break
19:18 down everything you need from me in
19:20 order to best build a personal brand.
19:22 And that's important because otherwise
19:24 like how is it going to know how to
19:26 coach me best? This is usually the first
19:28 phase in any prompt you create is you
19:31 need to tell it to get the context for
19:33 you. You tell it to get everything it
19:35 needs in order to best do what it's
19:37 trying to do and then interview me to
19:39 gather all of that information and ask
19:41 one question at a time. Then phase two
19:42 is the action plan. So I'm just telling
19:45 it like, hey, output the 30-day action
19:47 plan based on what I told you. And then
19:49 phase three is the coaching. So after
19:50 that, it's going to just coach me one
19:52 day at a time. It's probably going to
19:54 say like, okay, we're starting day one.
19:56 here's what you're going to do. Please
19:58 let me know if you need any help. And
20:00 that's incredible. I know of softwares
20:03 out there that are literally personal
20:05 brand coaches, right? They take an AI
20:07 chat and they put a prompt like this in
20:10 there that coaches you on how to build a
20:13 personal brand and they charge $30 to
20:15 $50 a month. So, if you can simply
20:16 create a prompt around this, put it
20:19 behind a payw wall for 10 bucks and sell
20:21 it, a lot of people will buy that.
20:22 understanding this skill alone, just how
20:24 to create prompts and selling the
20:27 prompts, you can make a lot of money
20:30 doing that. All right, so I connected
20:33 the expert instructions that came out
20:36 here to the prompt that we're going to
20:38 create. And you would just copy paste
20:40 this if you're not using a canvas like
20:42 this. And then I can take this, pop it
20:45 in here, and hit send. All right, so
20:48 that spit out the prompt, right? uh
20:49 30-day personal brand coach prompt with
20:53 the five pillars system from here, the
20:55 five pillars framework. And I mean, you
20:57 can read through this if you want, but
20:58 it just has all of the phases. Phase
21:01 one, it asks a bunch of questions. Phase
21:03 two, here's what you're going to do.
21:05 Pillar three, pillar four, all of those
21:06 things. Now, I'm not going to go
21:08 entirely through this prompt, but if I
21:10 wanted to, I could branch out another
21:12 chat and I could just say like, "Help me
21:13 build a personal brand." And so then
21:15 what that does is it takes the prompt.
21:16 What you would do is you would copy
21:18 paste this prompt into a new chat and it
21:19 would say something like this. Let's
21:21 begin your personal brand journey
21:22 question one of 15. Then you answer the
21:24 questions and it guides you through it
21:25 and then it creates the personal brand
21:26 strategy and coaches you every day.
21:29 Okay, so we got the entire process down
21:30 and you can use that for almost
21:32 anything. Just get creative with it. But
21:33 in order to do that, I'm going to show
21:36 you a few examples that I feel like are
21:39 the most life-changing or I guess the
21:41 most helpful. But in review, here's how
21:43 you use AI better than 99% of people.
21:46 First, you use AI to create or extract
21:48 detailed expert level instructions. You
21:50 do not allow the AI to guess what it
21:52 should do. You create a new chat and
21:54 send the meta prompt. Then, you give
21:56 details about what prompt you want to
21:57 create. You add a context gathering
22:00 phase if needed and an execution phase.
22:02 And then you paste the instructions into
22:04 the prompt and tell it what you want. In
22:06 essence, when you use AI this way, you
22:08 are using AI to both learn and build at
22:10 the same time. And that's incredible.
22:12 You are orchestrating. You're not
22:14 guessing anymore. you are in as much
22:16 control as you can be with AI. And if
22:18 you're already skilled at what you're
22:20 trying to accomplish, you can do what
22:22 you were already going to do, but faster
22:24 and potentially at a higher quality
22:26 because you can iterate through drafts
22:28 faster. Now, I want you to think of this
22:31 as documenting your own processes with
22:33 AI. So, imagine if you built this prompt
22:35 library. This is actually what I have is
22:37 I have a list of prompts that I use for
22:40 specific things like creating a coach,
22:42 creating an advisor, creating a thought
22:44 partner, being able to write landing
22:46 pages, being able to do research. And by
22:48 doing this, I think that you bring
22:50 yourself to a higher level of thinking
22:51 rather than a lower level. You can
22:53 refine and iterate on your processes in
22:55 a tangible way. Like it's literally like
22:57 having a list of instructions as a
22:59 prompt that you can change as you get
23:01 better. And by doing this also you
23:03 reduce your cognitive load of just
23:05 storing all of that in your head. So
23:07 example one was actually just creating
23:09 the personal brand coach. But example
23:11 two is an intellectual sparring partner
23:14 because personally I don't like just
23:16 asking the base AI questions. Right?
23:18 When I'm trying to acquire deep
23:20 knowledge, I know that the AI isn't
23:21 going to give that to me unless I
23:23 instruct it to. But even then it's still
23:25 guessing and giving me random things.
23:27 And if your mind takes the shape of
23:30 those that you learn from, I personally
23:33 want to learn from these very high-level
23:35 thinkers. And for me, a few people come
23:37 to mind like Naval Ravocant, Daniel
23:39 Schmokenberger, Krishna Murdy, and Mihi
23:42 Chick Mihi. Now, I could do more, but
23:43 what I'm going to do here is I'm going
23:46 to take each of these people and I'm
23:47 going to write this prompt in it. So, I
23:49 want you to break down the entire
23:51 worldview of the person, his core
23:52 principles, how he thinks through
23:54 problems, his main discoveries or
23:56 insights, and all of the ideas that best
23:58 illustrate his philosophy. This should
24:00 be a comprehensive document as if I am
24:01 diving into the entirety of his mind.
24:04 So, I'm going to go and paste this into
24:05 each of these chats and break it down.
24:08 And for this, you should probably enable
24:09 web search so that it can look through
24:11 articles and other things that summarize
24:13 a lot of the principles and worldviews
24:15 of these people. Another thing I could
24:18 do is I could take a podcast from them
24:20 and I could talk to that podcast if it
24:22 overviews their uh worldview quite well.
24:24 So I broke those down in each of their
24:26 AI chats and if you're just using a
24:27 separate chat you can just copy paste
24:30 all of the responses so all of the
24:32 people's worldviews into separate notes
24:33 or something of that nature or you can
24:36 go to like a chat GBT project or claude
24:38 project and you can paste all of them
24:40 inside of there and then you can start a
24:42 chat with that specifically. But in here
24:45 now I can just ask any question uh or
24:47 problem or or get perspective on a
24:48 problem that I'm having in my life or
24:50 maybe my business. So I'll try one of
24:52 those. So here I wrote I'm struggling
24:54 with how I should best manage projects
24:55 for a software company with a small
24:57 team. Can you give me perspective on how
24:58 I can best do this? Just a little
25:00 question goes through the meta problem
25:02 perspective from Daniel Schmokenberger.
25:05 Leverage and long-term games approach.
25:08 Play long-term games flow state design.
25:10 Pretty cool awareness-based approach.
25:13 practical synthesis and it just gives me
25:14 some cool things to do and of course I
25:16 could ask much more specific questions
25:18 than I did here. But I think you get the
25:21 point. So now example number three will
25:23 be a creative thought partner prompt
25:26 because thinking in my opinion is not
25:28 just a random process. There are good
25:30 ways to think and bad ways to think.
25:32 Successful writers, creators,
25:34 filmmakers, and other successful people
25:37 have soft processes for how they think
25:39 best. And it usually involves
25:40 questioning their thoughts or ideas in a
25:42 very specific way. For myself, whenever
25:44 I write, I tend to cycle through the
25:46 same questions when I'm filling out an
25:48 outline. So things like, what's the big
25:49 problem relating to the topic? What's
25:51 the consequential cascade of not solving
25:53 the problem? What's the ideal life I
25:55 want to inspire people to move toward?
25:57 What are novel concepts, perspectives,
25:58 or personal experiences that shine an
26:00 interesting light on this topic without
26:02 using someone else's advice? What is an
26:04 effective step-by-step process to
26:06 overcoming the problem and moving toward
26:07 the ideal life? What are compelling
26:09 quotes, anecdotes, studies, or
26:11 statistics that add to the argument that
26:12 I'm trying to make? And by answering
26:14 those, I usually have a pretty
26:15 compelling brain dump of ideas that I
26:17 can then use to go and write. Now, I
26:19 don't do this all the time. Most of the
26:20 time, I just do it in my head. But if
26:23 you are worried about having AI do all
26:25 of the writing for you, then I would try
26:27 this out. So what we're going to do here
26:29 is what we've already done. I have a
26:31 YouTube video on first principles
26:33 thinking. So that's just one way to
26:34 think out of many. You can find many
26:36 different ways to think. Just look up a
26:37 YouTube video on how to think
26:40 intelligently or like a genius. Or you
26:43 can take a YouTube video from Daniel
26:45 Schmokenberger or Naval and ask it to
26:48 break down how they think, how they
26:50 think through things. and you'll
26:51 typically come to something pretty cool.
26:53 And then you'll have a guide on how they
26:55 think. And by reading that guide, you're
26:57 learning more than you would by just
27:00 watching the video. All right, so here's
27:02 what I sent. And then it's breaking down
27:04 a guide to thinking from first
27:06 principles, right? But the thing is is
27:08 most people can watch these videos. Most
27:10 people can get this guide, but then they
27:12 still don't practice it. They don't
27:13 practice thinking from first principles,
27:15 right? So how are you going to lock that
27:17 in as a mental habit if you don't
27:19 actually practice it? Well, creating a
27:21 prompt out of it is a way to practice
27:23 it. So, we're going to do the same
27:24 thing. We're going to send the
27:26 metaprompt and then we'll create a
27:27 prompt from it. All right. So, you can
27:29 act as if I sent the metaprompt to a new
27:31 chat and now it's here. And then I'm
27:33 going to send this to guide it on what
27:35 kind of prompt I want to create. So, now
27:37 I'll need to connect this to here. And
27:39 I'll send I want to create a prompt that
27:40 helps me arrive at clear novel insights
27:42 through first principles questioning
27:44 according to the attached guide. I want
27:46 you to act as purely observational clear
27:48 eyes that does not give me the exact
27:50 answer but guides me to it. So this is a
27:52 unique way of creating this prompt
27:54 because I'm not I'm telling it not to
27:55 give me the answer. I want it to help me
27:58 think not do the thinking for me. First
28:00 you will ask what topic idea or problem
28:02 I want to discuss. Then you will ask one
28:03 question at a time following the
28:05 thinking instructions. Please ask
28:07 clarifying questions before creating the
28:08 prompt so that it comes out the best it
28:10 can. Now, this last sentence, this is
28:12 something I like to do when I'm creating
28:14 prompts because then it asks me
28:16 questions that will lead to a better
28:18 prompt. Okay, so it asks a few
28:20 clarifying questions like the depth of
28:22 questioning style, response format,
28:24 scaffolding level, domain flexibility,
28:27 progress tracking, all of these things.
28:29 And now it's writing the prompt. And
28:31 here it is. Now you can copy paste this
28:33 into a new chat whenever you want to
28:35 think through a problem through first
28:36 principles. And the more you practice
28:39 this, because habit formation comes
28:41 through practice, the more you form the
28:43 habit of first principles thinking. Now,
28:44 to go through two more examples, we're
28:46 just going to run through these because
28:48 doing it on a canvas like you understand
28:49 what we're trying to do here. So, I just
28:51 want to give you subtle guides so that
28:53 you can do these things on your own. But
28:55 this is where things get really
28:57 interesting and it shows how much you
28:59 can do with this. So, when it comes to
29:01 building, let's say, a business,
29:03 especially as one person, it's not as
29:05 simple as just telling an agent to do it
29:07 or downloading a business software or
29:10 business AI and having it do you do it
29:12 for you. In fact, to build a business
29:15 with AI, you're doing all of the same
29:16 things that you normally would have done
29:18 by yourself, but now you're doing it
29:20 with this process. You're building a
29:22 library of prompts that help you do the
29:24 things you need to do in business well,
29:26 like writing content, building a digital
29:28 product, writing promotions, writing
29:30 emails, crafting an offer, and writing
29:32 landing page copy. So, as I said, we're
29:33 just going to run through these quick
29:35 and you can do what you want with this.
29:37 So, for writing content, create a prompt
29:39 for a personal brand strategy. Find a
29:40 YouTube video that teaches it and turn
29:42 it into a prompt. Create a prompt for
29:44 content ideas. Paste 10 high-erforming
29:46 content pieces into AI and have it teach
29:48 you how to replicate them. Create a
29:49 prompt for newsletters. Paste two to
29:51 three newsletters you like and have AI
29:53 break down their structure. Of course, I
29:55 don't personally recommend having AI
29:56 write for you. So, consider creating a
29:58 prompt that guides you through the
29:59 process or coaches you through the
30:01 process like we created instead of
30:03 telling it to write the thing for you.
30:05 Now, for building a digital product,
30:06 preferably have an idea for a product
30:09 you already want to build. Ask AI how
30:11 those products are structured and how to
30:12 build them in a way that ensures the
30:14 buyer uses and benefits the most from
30:16 the product. Create a prompt that guides
30:18 you through the product creation process
30:19 with the instructions from the last
30:22 bullet point section by section. Now for
30:23 offer creation, create a customer avatar
30:25 prompt like we discussed earlier. Create
30:26 a prompt that guides you through
30:28 creating a compelling offer blueprint.
30:31 Ask AI how Alexi creates offers for the
30:33 instructions portion and then use the
30:35 offer blueprint for any of your other
30:36 marketing materials. And now you can
30:39 feed that to AI when you need to provide
30:41 your product information. Now, for
30:43 copywriting, find a respected book on
30:44 copywriting like breakthrough
30:47 advertising and/or great leads. Upload
30:49 the PDF to AI and ask it to turn it into
30:51 a detailed actionable guide. Find a
30:53 landing page structure or structure of
30:54 whatever type of promotion you are
30:57 trying to create via email or social
30:59 promotion. Paste it into AI and have it
31:01 break down why it works. Add both the
31:03 structure breakdown and copyrightiting
31:05 guide to AI and create a prompt that
31:07 interviews you for your offer, customer
31:09 avatar, and other contexts to write the
31:12 copy. So that's four or five prompts
31:14 that allow you to build a business and
31:15 you don't need to spend so much time
31:16 learning the skills before you actually
31:18 start building the business. You learn
31:20 and do at the same time. Now the last
31:22 example here is just the YouTube
31:23 workflow. So if you want to be a
31:25 YouTuber or you just want to learn how
31:26 to do this in a more creative way, how
31:28 to do the AI stuff in a more creative
31:30 way, listen to this because it makes
31:32 sense. Because when you think of using
31:33 AI for YouTube, you're kind of thinking
31:35 like, okay, how do I have it create the
31:37 entire video for me? That's not what
31:39 we're trying to do. To create a YouTube
31:40 video, you need a compelling title.
31:42 After that, you need the key points, a
31:44 gripping introduction, a full script,
31:47 B-roll ideas, the video description, and
31:49 then potentially a coach that walks you
31:51 through the video creation process. All
31:53 seven of those things can be turned into
31:55 prompts. And each time you go to create
31:56 a YouTube video, you can run through
31:58 each one, and your YouTube videos are
31:59 going to see a notable increase in
32:01 quality. Now, again, for the sake of
32:02 brevity, we're just going to run through
32:05 bullet points here, and you can try to
32:06 practice and do this on your own. So,
32:08 for the title prompt, find five to 10
32:10 accounts in your niche. Filter their
32:12 videos by most popular. Copy 10 to 20
32:14 titles into AI and ask it to break them
32:16 down into instructions on how to
32:18 replicate them. Then, you turn those
32:19 instructions into a prompt that ingests
32:22 your video topic idea and spits out
32:23 potential titles for it. Now, the key
32:26 points prompt. Ask AI to create a guide
32:28 on how to outline a YouTube video topic
32:30 into compelling key points that keep the
32:31 viewer engaged while ensuring that the
32:33 video is novel and valuable. For the
32:35 introduction prompt, find a YouTube
32:36 video that teaches how to create a good
32:38 video introduction. Turn that into
32:40 instructions and turn those into a
32:42 prompt. For the script video, find a
32:43 YouTube video that teaches how to create
32:46 a good script or find a video script you
32:48 want to emulate and have AI turn it into
32:50 a guide. And then turn that guide into a
32:51 prompt that gathers your topic, key
32:54 points, and intro as context. Then the
32:56 B-roll ideas prompt. Ask the AI for
32:58 B-roll and retention best practices as
32:59 instructions. Turn that into a prompt
33:01 that adds B-roll ideas for each line of
33:04 your script. feed that prompt into each
33:05 individual section of your script. Now,
33:07 in Eden, the software I was talking
33:08 about that's going to be open for Black
33:10 Friday only until we close it and then
33:12 relaunch it when we're ready with the
33:13 desktop app, mobile app, all of that
33:15 stuff. It is kind of like a file
33:17 storage. Any video like your YouTube
33:19 video that you upload to it will be
33:21 automatically autotagged, transcribed,
33:23 and all of the frames will be analyzed.
33:25 So, you can add it to a canvas or just
33:27 reference it in an AI chat and be like,
33:29 "Hey, give me B-roll ideas for each line
33:31 of this video." And it will. And then
33:32 you can pass that off to your editor or
33:34 have them in the workspace for you. It's
33:36 a pretty cool tool if I do say so
33:38 myself. Now for the video description
33:40 prompt, you paste the meta prompt first
33:42 and you ask it to create a prompt with
33:44 three sections. A keyword friendly brief
33:46 description of the video, your links. So
33:48 write out what your links are that you
33:49 would include in the description and
33:51 video chapters with exact timestamps
33:53 that are attention grabbing and
33:54 keywordfriendly. So now you're off to
33:56 recording a YouTube video like a pro in
33:59 a day rather than 6 months. So hopefully
34:01 all of that was helpful. This is what I
34:02 wish I knew when I had first started
34:05 learning AI. So, let me know if this
34:06 helps you at all. If you want more tips
34:10 on how to use AI or writing or anything
34:12 skill acquisition related, join my
34:14 newsletter. It's free. A lot of people
34:15 have been liking it lately. And just
34:16 check out links in the description for
34:18 everything mentioned in this video.
34:19 Like, subscribe while you're here. Thank
