The core theme is that the first few seconds of a YouTube Short are critically important for capturing viewer attention and driving engagement, requiring a strategic approach to hook viewers and maintain their interest throughout the video.
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This video I uploaded got 34 million
views, whilst this one only got 30,000.
Why? Well, it's all because of the first
couple seconds. Your hook is by far the
most important part of any YouTube
short. And after thousands of hours and
billions of views, I finally figured out
how to make the perfect intro. I'm going
to start by telling you the three most
important tips for writing your hook.
And then I'll break down each individual
sentence in a script. pretty much
showing you how important every single
second is. The number one most vital
part about writing your intro is that
you need to get straight to the point.
You are literally fighting for attention
every time you start a YouTube short
because it doesn't require attention for
people to watch your video. They just
scroll, see it, and they'll only decide
to watch you if you've provided enough
information for them to stick around to
the end. Secondly, everything you write
in your intro has to lead up to the
payoff of your video. We'll talk about
this in a sec, but pretty much every
single word I write in my scripts is so
calculated to the point that I know it's
going to happen in the next 30 seconds,
so I can lead them perfectly into it.
So, if you don't tease the viewer and
really make them interested in what
you're saying, these brain rock kids are
going to scroll off your video before
they even have a chance to watch it. But
that's why lastly, it's so important to
not add any extra fluff or things that
don't contribute to what your video is
actually about. The whole point of your
short is to make the experience
satisfying and good to the viewer. And
if you're not giving them what they
want, aka the satisfying point of the
video where they think, "Okay, I clicked
on this and I'm happy." You're going to
see your attention dip like this, which
is exactly what you don't want in order
to make your video go viral and start
making you some money. The algorithm can
immediately detect when a viewer gets
bored from your video. And all it takes
is one bad sentence. So that's why I'm
about to take you through every sentence
of a typical script, one by one, and
give you the best advice I know on how
to perfect each word. Oh, and at the
end, I'm going to get a YouTube shorts
expert making over $20,000 a month to
critique my advice to see if what I'm
about to teach you actually works. I'm
pretty confident I will.
>> Yeah, exactly. Exactly. Exactly. That's
pretty good. That's a good one.
>> Like I said, the best hook catches your
audience's attention instantly with
either super eye-catching visuals or
even psychological triggers that can
pretty much guarantee they are going to
be interested. For example, the reason
why this video shown in the intro did so
well is because it's extremely
controversial. I mean, literally, just
watch the first few seconds.
>> Have you ever wondered why Asian people
have such small eyes?
>> At first glance, what's being said in
that intro sounds insane, but if you
think about it, we're adding a
controversial figure in the first couple
seconds that almost everybody can
recognize. It's interesting. A lot of
people will have wondered this before,
been too afraid to ask about the topic,
but now we're literally giving them
permission to be curious about it in a
funny and enticing way. Whilst you watch
this though, compare it to the video
that completely flawed.
>> Have you ever experienced a weird
feeling that something has already
happened before, even though you know it hasn't?
hasn't?
>> The concept isn't interesting. The
visuals are kind of ass. And at first
glance, they should be super obvious why
the first video got so many more views
than this one. I think an even better
example is this video I uploaded on Slam
Dunk that got over 12 million views.
>> Do you know why Mr. Beast turned down $1 billion?
