0:01 In this video, I'm going to show you the
0:03 exact scripting and storytelling
0:04 framework that's helping my friend Ryan
0:07 grow 500 followers every single day on
0:09 Instagram, which is about 100,000
0:11 followers in 6 months. And the crazy
0:12 part, when we were planning this new
0:14 content strategy out and he wasn't
0:16 posting, he wasn't gaining any followers
0:18 at all. In fact, he was losing followers
0:20 just 2 weeks ago. Anyone can go viral on
0:22 social media in any niche. But you're
0:24 going to need to understand how to
0:25 package your ideas into engaging
0:28 stories, simple scripts, and viral
0:29 hooks. and I'm going to share all of the
0:32 fundamental concepts that are based on
0:34 real psychology that will allow you to
0:36 package your ideas and finally create
0:38 your first viral video. I'm going to cut
0:39 through all of the noise that most
0:41 people talk about when they give you
0:43 social media advice. I'm going to tell
0:44 you exactly what you need to know about
0:46 creating your own content. So then by
0:47 the end of this video, you'll have an
0:50 easy, fun, and simple way to start
0:53 creating content. And at one point, I
0:54 never thought my own Instagram account
0:57 would go viral either. I was awkward. I
0:58 didn't know how to speak to the camera.
1:00 I was shy. And to be honest, I just
1:02 didn't have any confidence that
1:04 [clears throat] my videos with my face
1:06 and my voice would actually go viral. I
1:08 never thought someone would actually
1:11 want to listen to what I had to say. But
1:13 once I made my own viral talking head
1:15 video, which gained me 50,000 followers
1:17 from just one video, and then that ended
1:19 up totaling about 100,000 followers in
1:21 just 3 months, which was absolutely
1:24 insane, and it shattered any sort of
1:26 limiting beliefs I had with content. So,
1:29 I really do mean it when I say anyone
1:31 can go viral in any niche. I've seen it
1:33 with myself. I've seen it with my
1:34 friends. And you can do this all without
1:36 running ads, without buying followers,
1:38 without tricking the algorithm, without
1:40 any viral luck, and without spending
1:42 hours on scripting videos just for it to
1:45 feel inauthentic and robotic. I would
1:47 suggest for anyone to only spend a
1:49 maximum of 1 hour a day on content. If
1:51 you have the right system, this is
1:52 plenty of time to start creating
1:54 content. And if you don't know who I am
1:55 yet, my name is Ethan. I'm a
1:57 photographer turned content creator and
1:58 over the past couple years I've grown
2:00 hundreds of thousands of followers
2:01 across different niches and I've had
2:03 many videos reach millions of views and
2:06 this was starting from zero. It doesn't
2:08 matter what you look like. It doesn't
2:09 matter what you sound like. It doesn't
2:11 matter if you're shy or introverted. It
2:13 doesn't matter how good your camera is.
2:16 Anyone can go viral. It's all about the
2:18 packaging delivery and the emotion you
2:20 can provoke in your content. And we can
2:23 apply this emotion evoking principle
2:24 across business content, lifestyle
2:27 content, fitness content, valuebased
2:28 content. And then of course the
2:30 traditional entertainment styles of
2:32 content as well, like comedy, music,
2:34 motivational niches, and anything else
2:36 you can really find on the internet.
2:38 Because fundamentally, we're just
2:40 looking at how people's brains react
2:42 when they're consuming content and
2:45 allowing our piece of content to look
2:47 appealing. So then we can get more
2:50 attention for our valuable content
2:52 rather than them just scrolling to more
2:55 brain rot or random AI memes and slop.
2:57 So it's quite literally a disservice to
3:00 people if you don't package your content
3:02 in a way that's going to be digestible
3:04 for people to watch. So before we get
3:06 into the first main point, let's talk
3:08 about a few blind spots that you may be
3:10 having with your own content so you can
3:12 develop your taste as a creator, which
3:15 is what all of the best creators have
3:17 developed over a few years. But I'll
3:18 just give this to you in a few minutes
3:20 so we can get you up to speed. Blind
3:21 spot number one is that we need to take
3:24 accountability for how our content is
3:26 performing. So the hard truth and the
3:29 industry secret is that the algorithm
3:31 doesn't determine who goes viral. People
3:33 determine who goes viral. When people
3:35 are scrolling, their brain is making
3:37 split-second decisions. You have less
3:39 than 1 second to stop them. You have to
3:42 win people over, but you can still be
3:45 authentic. I'm still being exactly how I
3:47 am in real life. I'm just packaging my
3:49 ideas in a way that's easy for you to
3:52 understand and follow along with this
3:54 video. Just as if I was publishing an
3:56 essay or a newsletter, people have to
3:59 understand what I'm saying and why what
4:01 I'm saying is important. Why should they
4:04 care? So that first hook needs to also
4:06 be really important to stop the scroll.
4:08 Then the information also needs to be
4:10 good enough. And this is where I can
4:11 kind of prove to you that it's not
4:14 actually the algorithm determining how
4:16 many views your video gets. Imagine if
4:17 this YouTube video you're watching right
4:20 now or the Instagram video I just posted
4:23 got 10 shares out of the 20 views that
4:25 it received and each of those 10 people
4:27 posted on their story and sent it to a
4:29 friend, then naturally that's going to
4:30 multiply the amount of views the video
4:32 is going to get. And then if those
4:34 people who saw the video that was shared
4:36 also decided to share the video, now I
4:38 might have 100 shares and then a,000
4:40 shares. And then all of a sudden the
4:42 video has 10,000 shares and 100,000
4:44 people saw the video. This is not the
4:46 algorithm pushing it to people. This is
4:49 literally other people recognizing good
4:51 content being hooked in by the topic,
4:54 the ideas or the format and find value
4:56 in the video that they want to share. So
4:58 we don't need the algorithm to be
5:00 pushing our content. good content will
5:03 be shared and seen and recognized, which
5:05 is why we need to make good content,
5:07 which is what we're going to get into.
5:09 So, when you're starting out, we want to
5:12 make sure our scripts and and content
5:14 packaging is very tight. And once we
5:16 develop that rapport, once we give the
5:18 viewer and audience some value, then we
5:20 can slow it down a little bit and take
5:22 our time to explain concepts, to get a
5:24 little bit more personal or to tell more
5:27 stories. So, those are the fundamentals
5:29 of why this information that I'm about
5:31 to tell you works. It all comes back
5:33 down to psychology, which is just human
5:35 behavior, how we act, what we like, and
5:38 then the actual creative, the actual
5:40 packaging of your content, because it
5:42 needs to be wellreceived, hook people
5:44 in, and creating content that's easy for
5:46 people to enjoy and share and talk
5:48 about. So, then, how do we actually do
5:50 this if the creative is the only thing
5:52 that matters? Well, I'm glad you asked.
5:54 Let's get into how to write a hook using
5:56 this three-part framework. And then
5:58 we'll get into how to structure a story
6:01 to keep natural tension and keep people
6:03 engaged throughout the video after you
6:05 hook them, which is going to be super
6:06 important. And then number three, we'll
6:08 get into how to make your content
6:10 simple, digestible, and making sure your
6:12 audience actually understands what
6:14 you're saying. This is the most
6:16 important tip out of all of them because
6:17 if people don't understand your content
6:19 or understand your hook, then nothing
6:21 else matters. So, make sure you wait
6:23 until 3 so then you have a full
6:25 understanding of how to package your
6:27 ideas into viral formats. So, the exact
6:30 framework that I use and all of your
6:32 other favorite creators use is something
6:34 along these lines. I call this one
6:36 specifically the three C's framework,
6:38 which the first sentence starts off with
6:40 a cliffhanger, which is a polarizing
6:42 hook. Something that's going to stop the
6:44 viewer in their track and have to know
6:47 what the next sentence is. The second
6:49 sentence is going to be credibility,
6:51 which is the importance of why the
6:53 information that you're about to tell
6:55 them is valuable. Why is the topic of
6:58 this video relevant to them? Why should
7:00 they listen? And number three,
7:02 completion, which is the payoff of the
7:04 video. We don't want to waste any more
7:07 time in the video. Once we have hooked
7:09 them in through the cliffhanger, then
7:11 we've told them why it's important and
7:13 why it's correct with the credibility
7:15 statement. Then we go into completion,
7:18 which is the payoff, and start giving
7:20 them value. And we want to have a high
7:22 value per second when we're creating
7:24 content so people trust us and they know
7:26 they're not wasting their time when they
7:27 watch our content. And that first
7:29 polarizing statement is where you
7:32 typically see creators talk a lot about
7:34 of like the main hook. You just want to
7:37 make this bold, contrarian, or
7:39 curiosityinducing. I also like to think
7:41 of it as emotion-provoking as well. This
7:43 is not the time to play it safe or be
7:45 casual or be slow. We want to use
7:47 polarizing statements. So, here are a
7:50 few examples. Never do X. Most people
7:52 fail because they miss this one thing.
7:55 The number one mistake about here's how
7:58 my friend Ryan is growing 500 followers
7:59 every single day. So, we want to be
8:01 using key words and strong words. Stuff
8:04 like never, always, most important,
8:06 biggest mistake, crazy, secret. And you
8:08 can see those in my viral hook grading
8:09 guide, which I've collected a whole
8:12 bunch of viral hooks that are proven
8:13 that I've stolen from other viral
8:15 videos. Just that first line, and then
8:16 you can fill in the blank with your own
8:18 topics and ideas. Link is going to be in
8:19 the description if you want to check
8:22 that out. The human brain also tends to
8:25 gravitate towards negatively positioned
8:28 hooks. We tend to like the gossip and
8:30 drama of a negative hook. So, never do
8:32 this. This is the worst thing you can
8:34 do. it kind of creates this pain and
8:36 curiosity of what's something I should
8:38 be avoiding. So that's also why you see
8:40 a lot of negative hooks naturally do
8:43 better because again our brain kind of
8:45 gets more curious about the negative
8:47 hooks. Then element number two is the
8:49 credibility statement. Immediately after
8:52 that bold claim, you need to prove why
8:53 you're worth listening to. This is where
8:55 you can drop your results, show some
8:57 experience, or show the proof of where
8:59 you got this information to begin with.
9:01 You can use specific numbers, time
9:04 frames, methods, sources, your own
9:06 personal stories or experiences, your
9:09 client's stories or experiences,
9:11 whatever makes sense for your own
9:12 credibility statement. You can be pretty
9:14 creative with this and have some fun.
9:16 You don't always have to make it so
9:19 salesy and so numberbased if you don't
9:20 want to be, especially if that doesn't
9:22 relate back to your own niche. It's also
9:24 worth noting here that some creators use
9:27 visual credibility or their own brand to
9:29 then have a implied credibility
9:31 statement. So if there was like a jacked
9:33 fitness guy teaching you how to do
9:35 biceps and in the video he has really
9:38 nice biceps. Um that is like a visual
9:40 credibility statement. So he doesn't
9:43 really need to say so you can get biceps
9:45 like these. It's almost implied in the
9:47 video because he's already jacked. And
9:49 then the last one is completion which is
9:52 the payoff. This is where I just add one
9:54 more sentence to make it very clear to
9:56 the audience that we're getting into the
9:58 video. I'd say like that transitional
10:01 sentence to really time pace the video
10:03 so they watch all the way through and
10:05 give a promise that the value is coming
10:07 right away that I'm not wasting their
10:10 time. So some transitional phrases that
10:13 I see a lot on Instagram or that I use
10:16 uh is so this is exactly how to do it. I
10:19 say this is exactly how as in it's easy.
10:22 I'm not leaving out any fluff and it's a
10:23 step-by-step guide. Or you could say
10:26 something like the first part is blank.
10:27 Or you could say, and I'm going to break
10:30 this down exactly in the next 2 minutes.
10:31 Just something like that where you're
10:33 making it clear and reminding the
10:34 audience that we're getting into the
10:37 meat of the video. So that is the first
10:39 hook of the video on Instagram. This is
10:41 going to be your first 10 seconds of the
10:43 video. It's literally one line, two
10:46 line, and three lines all said pretty
10:48 quickly. So then this brings us to the
10:50 story structure and how we can actually
10:53 deliver our message in content. This is
10:54 going to make sure people keep watching
10:56 all the way through. Amazing stories
10:59 keep natural tension throughout the
11:00 whole story. So you never know what's
11:03 coming next. And in value based content,
11:05 because we're not telling a story, we
11:08 can use similar frameworks that still
11:10 work by just creating emphasis on points
11:13 and making sure that the audience or the
11:15 viewer needs to understand the big
11:18 picture of things to make it all make
11:19 sense or to make sure that they get the
11:21 most value possible. And the method that
11:22 I've been using over the past couple
11:25 years is the ABT method, the and but
11:27 therefore method. This was popularized
11:29 by the creators of South Park and they
11:32 use this method all of the time. But it
11:33 was actually invented by someone called
11:36 Randy Olsen who was also another
11:38 filmmaker storyteller. But essentially
11:40 the ABT method, the end but therefore
11:42 method is a simple framework to tell
11:44 stories to create and keep tension in
11:47 your story. It's something that our
11:49 brain really finds interesting. And we
11:51 can look at a couple different ways that
11:53 it's been used over time. For example,
11:55 we could tell the story of the three
11:57 little pigs using this method. Three
12:00 little pigs built their houses and each
12:03 chose different materials, but a big bad
12:05 wolf came and blew down the straw and
12:07 stick houses. Therefore, the pigs ran
12:10 into the brick house to stay safe. And I
12:11 find when I'm personally using this
12:14 method, I just really emphasize the word
12:16 but. But naturally has like a very
12:18 dramatic meaning to it when we make
12:21 content. It implies conflict and
12:24 conflict means tension and tension is
12:25 what keeps people watching. And then
12:27 without conflict then there's no reason
12:30 for our brains to to care. So the viral
12:33 storytelling formula is introduced with
12:35 some sort of conflict which typically in
12:37 value based content is the problem
12:39 you're trying to solve or the solution
12:41 that we're trying to get. Then we have
12:44 more context. So then the problem or
12:48 solution is easier understood or fully
12:50 understood by the audience. And then we
12:52 have the resolution which is the actual
12:55 value the solution that you're giving
12:58 them to reach your solution or to fix
13:00 their problem. And then finally you can
13:02 finish off with a lesson or the
13:04 implementation which is going to be the
13:06 full story. And we can tell these types
13:09 of stories using the ABT method. At the
13:11 end of the day, stories creates emotion
13:14 and content is emotion-provoking. That's
13:16 why we watch content. That's why we find
13:18 it entertaining. So, we have to get
13:20 really good as creators to prompt
13:23 emotion, to provoke emotion. So, then
13:26 people enjoy watching our content. If
13:28 you think about all the viral content,
13:30 it typically does provoke some type of
13:32 intense emotion. Politics is
13:35 controversial. Natural disasters are
13:37 kind of scary and fear-based. AI content
13:39 is very popular right now. That is
13:41 fear-based. We have exciting and happy
13:44 stories. We have like cute viral kittens
13:46 going viral. Then we have like really
13:49 badass valuebased videos or we have
13:51 motivational videos like Jacko Wilnne or
13:53 any of those motivational quote type
13:56 videos or we have really calming and zen
13:58 type of videos or creators that tune
14:00 into that and provoke those emotions out
14:02 of you that make you want to watch. So,
14:04 the better we can tell stories and
14:07 package our content or value to provoke
14:09 more emotion, the better we're going to
14:11 have. And using those butt statements
14:12 are going to be the most important and
14:14 the easiest way to do that. An example
14:16 that I would personally use using the
14:18 ABT method is is something off the cuff.
14:20 I could say you want to grow your
14:22 Instagram in 2026 and you've tried
14:26 everything, but nothing seems to work.
14:28 Therefore, you need to learn the future
14:31 of content creation using AI. So then in
14:33 that hook or in that framework of that
14:36 video, we have a unique mechanism which
14:38 is using AI. We have a problem which is
14:40 the but statement and then we have the
14:43 context or the goal which is you want to
14:46 be growing on Instagram in 2026. So
14:48 hopefully that makes sense there. And
14:50 then the most important topic now is the
14:52 simplicity of your content. Most
14:54 creators think that they want to flex
14:57 their knowledge with complex vocabulary,
14:59 but this is actually the worst thing you
15:01 can do for your content. See how I used
15:03 the word butt there? We want to keep our
15:05 content as natural and as simple as
15:08 possible, so as many people can
15:10 understand our content as possible. We
15:12 have to remember, not everyone is going
15:13 to keep up with the jargon and the
15:15 industry language that you're using.
15:17 You're probably an expert in your field.
15:19 You have to remind yourself that a lot
15:21 of people watching your content are just
15:22 going to be beginners or a lot of people
15:24 watching your content might not even
15:27 speak English as their first language or
15:29 or and and a lot of people watching your
15:32 content may not want to process and turn
15:34 on their brain to understand your
15:36 advanced vocabulary. Alex Herozi is one
15:38 of the best creators that does this. He
15:40 purposefully speaks and writes at a
15:42 sixth grade reading level. He
15:45 intentionally removes cleverness and
15:47 fluff from his content. So this is kind
15:49 of paraphrased from his ideas, but if
15:51 you don't get rid of the extra details
15:53 and jargon, then people are going to be
15:55 spending time and mental energy trying
15:57 to understand what you're saying rather
15:59 than understanding the concepts of what
16:00 you're trying to tell them. Then
16:03 secondly, the simpler language gets
16:05 better results because more people can
16:07 actually understand you and your content
16:09 is more widely applicable to more
16:11 people. And you can do this all without
16:14 sounding stupid or sounding like you're
16:17 uneducated. We all think Alex Herozi is
16:20 pretty damn smart and a very good
16:21 business entrepreneur. And this is
16:23 actually one of the biggest mistakes I
16:25 see with many creators is they're is
16:27 they're making content about really
16:29 advanced topics or speaking in advanced
16:31 ways that it doesn't even make sense.
16:33 One of the most famous and viral
16:35 YouTubers right now, Jenny Hoyos, she
16:37 makes entertainment content. literally
16:40 AB tested vocabulary and she found
16:42 advanced words like business or profit
16:45 is too complicated for her audience and
16:48 it makes the views go down. So instead,
16:51 if she had to use a term like business
16:53 or like profit, she would explain what
16:55 it means in the video. So, instead of
16:58 Jenny saying, "We made $10 of profit
17:00 from the cookies," she might say, "The
17:03 cookie cost us $20, but we were able to
17:06 sell it for $30, which means we have $10
17:09 left over," implying she made $10
17:12 profit. She's better off explaining the
17:14 concept rather than jumping deep into
17:16 advanced topics. And of course, this is
17:19 a very easy example with profits and
17:21 cookies, but you could use the same
17:24 terminology with more advanced topics
17:26 like coding, like stock trading, like
17:29 real psychology, neuroscience hacks,
17:31 whatever your niche is. And not only
17:33 does vocabulary matter, but the actual
17:35 topics matter, too. And this is a really
17:38 funny test, but would your older
17:40 relatives understand the topic of the
17:41 video that you're making? Would your
17:44 grandma understand it if you just showed
17:46 them this video with no context? Does it
17:49 make sense? Does the hook make sense of
17:50 what the video is about? Does your
17:53 credibility statement make sense of why
17:54 this information is important and why
17:56 they should be listening to it? Does the
17:59 payoff and the value make sense? And is
18:01 it actionable enough for your older
18:03 relative to actually gain value from
18:05 that video? If not, then that video is
18:07 too complicated. It's not going to be
18:09 shared. It's not going to be understood
18:10 and it's not going to be watched. So
18:12 that's why we want to optimize for
18:14 simplicity in our content, not for the
18:17 sake of dumbing it out for people, but
18:19 just for the sake of increased
18:21 comprehension, so then people can care
18:23 about the actual topic and the value in
18:25 the video rather than trying to
18:26 translate it into words that they
18:29 understand or can't use. And think about
18:31 it too, if you want or expect your video
18:33 to get millions of views, not everyone
18:35 even speaks English as their first
18:37 language. There's 8 billion people in
18:39 the world. So, if you want 10 million,
18:41 100 million views, there's no way for
18:44 your videos to actually go viral if
18:46 they're using complicated phrases and
18:48 words. This is why some of the most
18:50 viral videos online don't have a
18:52 language barrier. It's like people
18:55 dancing or really big and exaggerated
18:58 facial expressions like um who's that
19:02 one uh Tik Tocker like Kabi Lame. His
19:03 videos, he doesn't even say anything.
19:05 It's just relying on basic human
19:08 psychology using uh his emotions through
19:10 his facial expressions. And then a bonus
19:12 tip for you guys, you can also use
19:13 staccato pacing to keep things
19:15 interesting. So it doesn't feel like
19:17 you're always lecturing to the camera.
19:20 So staccato pacing is following your
19:22 sentences with short and then medium and
19:25 then long answers, keeping it slightly
19:27 different each time you speak. This
19:30 creates it more engaging, more fun for
19:32 the viewer to process and still keeps it
19:34 simple. So, we might have a short
19:37 sentence followed by a medium sentence
19:39 which has a little bit more detail and
19:41 then a longer sentence to really bring
19:43 everything together like the short
19:45 sentence I just said and the medium
19:48 sentence and this is the long sentence.
19:50 Okay, I hope you enjoyed this video. If
19:52 you found some value on how to structure
19:54 and package your content ideas, then you
19:56 might find this video interesting here
19:58 where I talk about how to actually start
20:00 posting consistently, how to actually
20:02 grow your personal brand, and how to
20:05 create a space and a vibe on the
20:06 internet. So then when you do build an
20:08 audience or get a viral video, they have
20:10 somewhere to go. That video is going to
20:12 be right here. How I grew 0 to 200,000
20:15 followers on Instagram in 2026. That's
20:17 really going to help you package all of
20:19 your ideas together into one cohesive
20:21 brand. Thank you so much for watching
