0:02 what is multi-modality and how does it
0:06 apply to first-year composition what is
0:08 multimodal composition what we first may
0:10 think is multi modality helps documents
0:15 look nice but what is a mode it is a way
0:17 or a manner in which something occurs or
0:20 is experienced expressed or done think
0:23 of mode of transportation for example
0:25 documents such as this one in this
0:27 example contain information that may be
0:29 presented in a beautiful way through
0:32 images font types colors and other
0:33 design elements that are relevant to the
0:36 topic how do you think the design
0:38 choices here help the target audience to
0:41 better understand the content we can
0:43 also think of other words to describe
0:46 this media for example multimodal
0:48 composing can sometimes be called
0:51 multimedia composing why do we respond
0:54 to multiple modes in one piece this is a
0:57 more complex question but in general our
0:59 audience may consist of people who will
1:01 respond differently to varying modes of
1:05 composition or communication we want to
1:07 reach them all as effectively as
1:10 possible when designing our documents we
1:12 tend to use the four main design
1:15 principles contrast repetition alignment
1:18 and proximity which you'll learn about
1:19 in this course
1:23 while this acronym may seem silly it is
1:25 actually a design industry standard
1:28 multi-modality also serves many more
1:30 functions beyond just making composition
1:33 look nice it addresses changes in
1:36 contemporary 21st century society and
1:38 adapts to new media and technologies it
1:40 explores different approaches depending
1:44 on factors such as genre context content
1:49 and audience multimodal composition
1:51 helps to further enhance meaning and
1:53 understanding for an audience through
1:55 different delivery methods such as
1:59 written text visuals and graphics links
2:03 and URLs audio or video clips and many
2:05 more how might all of this information
2:08 work together to help enhance meaning
2:11 and understanding again we return to how
2:13 we share information with the world or space
2:13 space
2:15 EPIK audiences if we were writing a
2:17 newspaper article we would organize
2:20 format and approach the content to suit
2:22 the needs of the publication expected
2:23 audience and our own goals and desires
2:25 if we were to share important
2:27 information at a meeting with classmates
2:29 co-workers or another community we might
2:31 be mindful of how we present that
2:33 information to them body language and
2:35 tone of voice are important but so is
2:36 keeping the audience's attention and
2:38 ensuring they fully absorb the key
2:42 takeaways newspapers have long been
2:45 multimodal combining images graphics and
2:47 so much more now in the digital press
2:51 there are videos animations sound clips
2:53 and even hyperlinks all of this serves
2:55 to provide supporting and complimentary
2:58 information it not only enhances the
3:00 readers experience but also lends
3:02 credibility and provides a fuller
3:04 picture of the information being conveyed
3:04 conveyed
3:08 why use multimodal composition it is
3:11 interdisciplinary transdisciplinary and
3:14 multidisciplinary multimodal composition
3:16 can assist in any field of study or any
3:19 profession it helps in making rhetorical
3:21 and strategic decisions in design to
3:23 help deliver information more
3:25 effectively to an audience it keeps in
3:27 mind that the entire design of a
3:28 document can impact the readers
3:30 understanding and tolerance of a piece
3:33 of writing and it helps us prepare to
3:36 write for the digital world or digital
3:38 composition practicing multimodal
3:40 techniques and methods assists us in
3:42 reaching modern audiences in the real
3:45 world while multimodal composition is
3:47 useful well outside academia we are
3:50 driven by the counsel of writing program
3:52 administrators and the outcomes they've
3:54 identified as the most important results
3:56 of the first year composition course as
3:58 you will learn throughout this course
4:00 these outcomes require multimodal
4:04 composition strategies and approaches
4:05 rhetorical knowledge works with
4:07 multi-modality directly as you will
4:10 determine which elements to include or
4:12 exclude based on the context of your
4:14 writing situation and chose an audience
4:16 what information are you trying to
4:18 deliver for what purpose who are you
4:19 trying to communicate that information
4:22 to what is the most effective way to
4:24 deliver that information to them for
4:25 those of us who are just learning about
4:27 rhetoric a nice simple way to think of it
4:27 it
4:29 is understanding and meeting the
4:31 expectations of a specific audience with
4:34 a composition or communicating
4:36 information in a way that meets the
4:38 needs of an audience you will then
4:40 utilize critical thinking reading and
4:42 composing as you navigate all the
4:44 information you've gathered for a
4:46 project identifying connections and
4:48 patterns and putting it all together in
4:51 the most logical way possible what
4:52 questions should you be asking as you
4:54 gather information what kinds of
4:56 modalities do you notice as you read
4:59 what modalities do you think will most
5:00 help you communicate your message to
5:03 your audience you will also practice
5:06 processes by continuously adapting and
5:07 changing drafts and stages of your
5:09 project throughout your journey in this
5:12 course adding altering or removing
5:14 multimodal components whenever necessary
5:16 in creating a rough draft you will work
5:18 to compose and organize your ideas and
5:20 make preliminary decisions about the
5:22 modes you think will most suit your
5:24 audience through peer review instructor
5:26 and writing mentor feedback you will
5:28 find out how well your initial ideas
5:31 matched your audience's needs what
5:33 questions they had and how you how they
5:35 think you might best bring your ideas to
5:38 life in the revision process you will
5:40 judge what feedback to include based off
5:41 a new understanding of audience
5:44 perception which will result in a final
5:45 draft that has a better chance of
5:47 meeting the audience's expectations
5:49 finally you will also implement your
5:52 knowledge of conventions this is where
5:53 you will decide how to properly format
5:56 your documents images and any other multimodal
5:56 multimodal
5:59 elements you're including each venue and
6:01 each genre will have its own unique
6:04 expectations and guidelines so you must
6:05 do a bit of research before putting a
6:07 document together and submitting it to
6:08 your audience
6:11 we see these multimodal elements and WPA
6:14 outcomes all around us in the real world
6:16 we've seen or created PowerPoint
6:17 presentations which may offer a
6:19 different more engaging way to absorb
6:22 information infographics which deliver a
6:25 lot of content data and purpose in a
6:28 compact efficient space videos which
6:30 serve to entertain to inform to change
6:34 and so much more on blogs rewrite for a
6:35 more personal audience choosing
6:37 different words and tones accordingly on
6:40 social media we make use of images videos
6:41 videos
6:45 gifts surveys stories memes hashtags and
6:48 so on all while keeping in mind our
6:49 friends and family have short attention
6:51 spans or perhaps there's a character
6:53 limit on that tweet we're sending
6:56 advocacy ads and public service
6:57 announcements are intent on making
6:59 positive differences on the communities
7:01 by using persuasive rhetorical
7:04 strategies and visuals these concepts
7:06 are similar to many topics we will
7:08 explore in this course particularly when
7:10 considering persuasive language and
7:12 imagery and how these can affect an audience
7:14 audience
7:16 what composing genres utilize multi
7:19 modality while many of the traditional
7:21 genres of writing may not be known from
7:22 much multi modality at all times are
7:26 changing many different genres companies
7:28 and entire fields are switching to more
7:31 multimodal digital composition styles
7:34 reports memos and proposals are composed
7:36 for many different venues and audiences
7:39 but they can generally be enhanced by
7:41 strategic placement of tables lists
7:45 headers clever formatting of text and so
7:47 on to make the information as easy and
7:49 quick to read and navigate through as
7:52 possible while essays and letters don't
7:54 seem to be traditionally multimodal
7:56 there are many occasions when it may be
7:58 effective to use hyperlinks images
8:01 charts graphs figures photographs
8:04 headers and so on in these genres
8:07 product reviews posters and wikis each
8:09 utilize different methods to draw the
8:12 audience's eyes to certain parts guide
8:13 them through the document in a specific
8:16 way and learn relevant information at
8:19 strategic times how do all these
8:21 multimodal elements come together across
8:24 the world what fields disciplines use
8:27 multi-modality all fields and
8:28 disciplines tend to use multimodal
8:31 methods at least some of the time can
8:33 you think of any right now when
8:36 engineers scientists technicians and so
8:38 on are all working on massive projects
8:40 or research endeavors it is useful to
8:43 provide information multimodal II
8:45 sometimes one must go through many
8:47 different reports and documents that are
8:48 extremely lengthy so delivering
8:51 essential information in easy to locate
8:53 and easy to understand ways is essential however
8:55 however
8:56 these are only just two of the many
8:58 disciplines out there that use
8:59 multimodal composition and communication
9:02 to great effect
9:04 effective communication can be
9:06 subjective and it varies according to
9:07 the situation
9:10 audience context and so on a news
9:12 article will look very different from an
9:15 engineering report for example each area
9:17 will have different standards for what
9:20 makes a composition effective effective
9:22 communication is rhetorical which makes
9:24 it always contextual dependent
9:26 unsatisfying the expectations of
9:29 specific audiences there are a few
9:31 important items to keep in mind when
9:32 aiming for effective multimodal
9:35 communication do these multimodal
9:37 elements serve a purpose within the
9:40 composition are these multimodal
9:42 elements appropriate for the targeted
9:45 audience are these multimodal elements
9:49 appropriate for the genre is the purpose
9:51 of each multimodal element fully and
9:52 sufficiently explained and
9:54 contextualized within the composition
9:57 and how does this multimodal element
10:00 support the text of the composition
10:03 remember multimodal composition can be
10:05 used in a vast variety of situations
10:08 throughout our everyday lives in school
10:10 at work on social media and personal
10:12 communications and on and on
10:15 keep practicing keeping in mind that you
10:17 can implement everything you learn in
10:19 class or perhaps by noticing multimodal
10:22 techniques you already use if you have
10:24 any questions please contact your group
