Scorecard marketing, particularly through tools like Score App, offers a powerful method to generate higher-quality leads by personalizing the customer journey through diagnostic questions and tailored results, ultimately improving conversion rates and sales efficiency.
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Now, if you're on any social media
platform, you've probably heard Daniel
Priestley talking about scorecard
marketing with his software, Score app.
Apparently, it's the secret to getting
better leads and not just more leads.
Now, I don't take any marketing claims
at face value. So, I tested it. I built
the funnel. I used the AI builder and I
ran traffic to it. And in this video,
I'm going to give you my honest
breakdown as to whether score app is
genuinely worth your money. Because
here's the thing, most people don't have
a traffic problem. They have a lead
quality problem. So, you can generate
hundreds of opt-ins, you can fill your
calendar with a load of people, but if
those leads aren't qualified,
pre-framed, and they're super clear on
the main problem that they have, you're
going to spend your life on Zoom calls
trying to convince people instead of
actually closing. And that is really
expensive. Also, it completely drains
your soul if we're being really honest
with each other. So, when someone says,
"This is going to get you better leads
and not just more leads," that is a
really bold claim. Now, the core idea
behind scorecard marketing is really
simple. Instead of giving someone like a
just a generic PDF or just shoving them
into a webinar which is kind of built
for everyone, instead you actually
diagnose them. You use super targeted
questions, you score their answers and
then you give them a personalized
result. That word personalized is the
number one thing you want to be focusing
on in 2026. Everything now in order to
stand out, you have to be giving
personalized answers and personalizing
your marketing because when you do that,
they don't just feel like a subscriber,
they feel understood. They feel seen.
And that is super important. Whenever
anyone opens up your email, you want
them to literally be like, I feel like
she's speaking to me, or I feel like he
is speaking to me. I want them to read
the email or open the WhatsApp message
or see a social media post and be like,
how did they know that's what I'm going
through? I love it when I look at a
real. I always see these things come up.
Normally, they're like mom reels and
they come up and I'm like, I feel like
you're literally following me around my
house at 6:00 and you know how psycho my
kids get. And I love that feeling when I
feel like someone is kind of
understanding my brain before I can
understand it myself. That's really
where you want to get to with your
marketing. So, this is something that I
was super excited by when he said that
we could get personalized results and we
could really personalize our marketing.
I was fully ready to dive into this and
see if it actually works because I was
thinking if we can then this is
literally the secret source to powerful
marketing in 2026. Now, if you followed
me for a while, you know that my
favorite pastime is playing around with
AI tools. So, I used Score App's AI
builder to build a fully diagnostic
funnel. I structured real scoring logic.
So, I didn't just focus on the front
end. I looked at how I could build the
logic. I created segmented results
pages. I then set up hyperpersonalized
follow-up emails and then I sent real
traffic to it. So, what I'm about to
share with you is not just theory. It's
not me just playing around for like 5
minutes. I've legit done this in my
business. I've sent real traffic to it.
This is a genuine live test. And what I
found when I did that was really, really
interesting to me because the volume of
leads wasn't the most important part. It
was actually the quality of the leads
that were coming through and how that
impacted my sales calls after that. So,
let me show you what I mean. So, before
this, what I would do is I would have
like from my YouTube channel, I would
have like a general PDF lead magnet or
sometimes I did a webinar and the people
that I would get coming in, they were
curious, but they weren't really
committed. They were kind of like, you
know, like freebie seekers that just
kind of go around and like have a little
dabble and see what they can get for
free. But with the scorecard, the
difference is they actually invest time
in going through the process of taking
that scorecard. So by the time they get
to actually becoming a lead, they have
already gone through a process with me.
So they'd answered questions, but also
they'd reflected on their own gaps. The
questions, highlighted things in their
own brain, which actually helped them
kind of self-qualify. They would be
answering these questions and thinking,
"Oh, I didn't realize I don't have
that." Or, "Yeah, that is something that
I think about that." Or, "Oh, damn it, I
didn't even see that." So the questions
are actually super powerful in
themselves before you even get to the
results [music] pages. And then what
that means is by the time they actually
land in my inbox, they already know what
their problem was. And that changes
[music] everything because now I'm not
actually trying to tell someone that
they have a problem. No one wants to
hear that. I'm expanding on the
diagnosis that they've already accepted.
So this is actually where I saw the
biggest impact in my business. It was on
the sales calls. I had to do way less
explaining all of that fluffy stuff at
the beginning. I didn't have to do that.
There was fewer surface level questions.
I didn't need to ask about their
business cuz I already knew that. I
didn't need to know how many people were
in their team cuz I already knew that.
This is obviously specific to me. And
because of that, we got to the point of
trust much quicker. So instead of like
really fluffy questions like, "Hey, what
do you do? Tell me about your business."
Instead, we got right to the good stuff.
And it was like, "Okay, we've identified
that you've got this problem. Let's talk
about how we can fix that." And that's a
completely different dynamic. So when
someone sees their own results in black
and white, it feels way more personal.
It's not just like generic advice. I
think probably one of the worst things
about being online at the moment is that
there is so much advice being thrown at
you and it's really hard to know is this
the right advice for me though for this
stage that I'm at in my business with
this specific problem that I have. Is
this what I should be doing? And with a
results page like this, it's really
saying we've taken all that information
you've just given us and we know that
this is the exact thing that you need.
So there is so much more trust in that.
It suddenly feels like it's not just
marketing fluff. It's kind of really
personal. And when marketing feels
personal, that's when resistance drops.
We are in a trust recession at the
moment. So what you need to be focusing
on is how can I get my ideal client to
trust me quicker and to trust that this
is the genuine solution for them.
[music] And hyperpersonalization is the
best way of doing that. Because when you
do that, conversations deepen and buying
decisions become logical instead of
emotional battles. And this is the
honest truth, and I think this is what
so many people are getting wrong. I
would genuinely rather have 40 super
qualified, high diagnosed leads that I
know are pre-framed. They're problem
aware. They know exactly what they need.
And so, they can quickly identify
whether I'm the right solution for them
than 400 anonymous leads that have no
idea what's going on. They don't even
know what they really need. They don't
know what stage they're at in their
business. And they have no idea whether
I'm the right fit for them or not. So,
what I'm going to do is I'm actually
going to share my screen now. I'm going
to show you exactly what I set up step
by step so you can see the whole
process. You can see the kind of results
that I got, the analytics that I got.
Um, but I'll also talk you through the
platform as well so that you can decide
whether this is right for you or not.
But genuinely by the end of this video,
you are going to know 100% whether
scorecard marketing is the right fit for
you. Okay, so let's dive into the
platform. So first of all, I just want
to talk to you about the pricing because
there's a few different plans and you
may be thinking, I don't know what's the
right plan for me. What do I get in one?
What do I not get in the other? So
there's four [clears throat] different
plans. There's starter, business, pro,
and enterprise. There is actually a free
plan as well, which you can sign up to.
So, if you want to just have a play
around, you can just have a play around
with that. Um, you've got starter here,
which is three live scorecards, includes
100 responses per month. So, if you
don't have a massive like lead flow
coming in at the moment, this might be a
a good one to start with, but honestly,
I personally wouldn't really be looking
at this one. I personally would be
looking at business or pro. And that's
because of these things down here. So,
with business, you're going to get uh 10
live scorecards. You might think, why do
I need 10 live scorecards? Um, but
actually, I'll show you in a second how
quickly they can mount up. Um, it
includes a,000 responses per month and
three users, so your team can use it as
well. But the main things that I think
are great here is first of all, you can
use your own domain. So, this really
feels like it's your scorecard and
you're not coming from score app. The
abandoned email. So, this isn't an email
that goes out when someone starts it.
You know, there's a lot of questions in
these. There's a lot of things that they
need to answer. So, with the abandoned
email, people are going to start this
scorecard and they're not always going
to finish it. You know, there's a lot of
questions here. There's a lot of things
to fill out. They may start it and then
think, "Oh, I need to come back to it."
So, what happens is that School App will
actually automatically send out an email
that says, "Hey, you started the
scorecard, but you didn't finish. Come
back. You know, you can pick up where
you left off. Let's go." So that's a
really great way of ensuring that
everyone who starts the scorecard, even
though you're getting them as a lead,
then we want to get that data from them
and we want to give them that result. So
we want them to finish the scorecard. So
the abandoned email is really good for
kind of increasing those conversions.
Then we've got advanced insights. Now,
this is why I think that the business
and the pro is worth its weight in gold
to focus on those ones because you're
going to get much deeper insights into
your leads, where they're coming from,
what have they answered, can you see
kind of patterns between what people
want? Because ultimately, if you see
everyone has this problem, everyone has
this problem, 30% of people had this
problem, then suddenly when you're
thinking about creating your social
media content, you know that this is a
main problem that people are having. So
this is a great kind of top offunnel
content that we want to focus on. So
advanced insights um you can customize
it with custom CSS if you want to. If
you're running ads then you can um add
in your Google Analytics and your
Facebook pixel. Um and then you can also
get a dynamic PDF report as well. Again
this is super important for keeping it
super personalized. So you don't just
want to be having like a general PDF
that goes out to everyone that isn't
really relevant to their results.
Ideally, you want to have a PDF which is
created based around that specific
person's results. So, again, it feels
like that PDF is is created directly for
them. If you don't have that um PDF
that's created and they've got these
great results and it's speaking directly
to them, but then quite a generic PDF
that goes out after that, it's going to
feel a little bit disjointed and it's
going to be like, "Oh, you understood
me, but now this feels like it's not
really hitting the spot." So, that's why
I think it's super important. And then
the last one is audiences. Now audiences
is really important for grouping people
together so that you can then tag them
and create follow-up emails and nurture
sequences and email sequences off the
back of those audiences. So these are I
think honestly if you look at like what
the value of one lead is for you. So
like if you got a lead in and then they
ended up buying your service, I would
suggest it's going to be more than £75 a
month. Um, so I I think it's worth his
weight in gold. If you want to go for
pro, there's also like extra features
which you get. You get 30 live score
cards, 3,000 responses per month. So as
your lead flow increases, you're
definitely going to want to want to
upgrade to that. Five users if you have
a bigger team. And then you get
everything from business, but also
you're going to get data enrichment. So
you're going to get even deeper insights
into um your leads, their behaviors,
everything, everything like that. Um,
but also split testing as well. So you
can actually have two scorecards, for
example, and see which one is performing
better just by tweaking the title or
something like that. I love split
testing. I'm such a big fan of it. I
think it's the quickest kind of fast
track to getting a highly optimized
funnel as you can get. So anytime that
there's any kind of split testing
features, I'm like, sign me up. Cuz
ultimately, you want to get to the point
where your funnel is the most optimized
as soon as possible. The quicker you get
to that point, the quicker you've got
this engine which is just running. So
that's why I I'm on pro. I definitely
think that's the best way to go, but
it's up to you. You can decide where you
want to go. So once we're in, I just
want to show you what I did. So I
actually created four scorecards.
The first one is my AI and automation
scorecard. This is where it basically
will ask a load of questions about a
business owner's business and show them
where they can implement AI and
automation. For example, if they already
have an amazing CRM, maybe they're
already using GoHigh Level, then I don't
need to be talking to them about basic
email marketing campaigns and things
like that. If they already have that set
up, then we can move the conversation
onto something much more relevant to
where they're at. So, these questions
are are designed to kind of
self-identify where they are at in their
AI automation journey so that I can
suggest the right things for them. We
also have private one-to-one coaching
with Kari. So, this is actually an
application form where someone can apply
to work with me. I don't really take on
a lot of one-to-one clients. So, the
people that I want to work with, I want
to know a lot of data about them before
I get on a call to see whether they're a
good fit. So, I use this scorecard as
like an application form to see whether
this is really someone that I want to
work with. [snorts] The next one is a
weight list. So, I did a weight list for
a software that we are in beta testing
for at the moment. We're launching a
software called Consultant OS which
actually helps agency owners and
consultants generate audit reports for
their clients. So they can do a full
audit whether it's a marketing, AI,
automation, HR, legal, they can do a
full audit of their clients that they're
about to work with and then that
basically just walks them into your
agency offers or your consultancy
offers. It's like one of the best things
you can do. But anyway, so I did a wait
list for that for the people that were
going to sign up to be our beta testers.
And then I also duplicated my AI and
automation scorecard because I wanted to
try two different versions of it and I
wanted to see which one performed
better. But also I actually designed one
with the AI builder and I designed one
myself cuz I really wanted to put the AI
builder to the test and see whether it
was as good as Daniel Priestley is
saying that that it is. So I'm going to
be running through all of that. So just
to quickly show you what you've got.
You've got um templates here. So there's
loads of templates. You know, Daniel
talks all the time about weight lists.
There's a weight list template. Um,
there is burnout prevention scorecard,
entrepreneur skills, skill test. So,
there's loads of like options down here.
Onetoone strategy session, loads of
templates that you can use. And in every
single one of those, like any website
builder, you can go in and you can drag
and drop. So, for example, if I just go
into this, there's loads of different
elements. And if you don't like this
section, for example, you can just
delete it and add in a new element,
change the colors, change the logos,
everything like that. So nice and easy.
But if you want to make one from scratch,
scratch,
this is actually what I did. So I use
the AI builder. And here, this is where
we're kind of getting into like the
whole vibe coding
experience, which I absolutely love. So
here, you can actually just write what
you want. So, you could say, "Build me a scorecard
