0:02 Most people spend their entire lives
0:03 searching for their passion. They're
0:05 constantly asking themselves questions
0:07 like, "What is my purpose? What kind of
0:09 business should I start? What kind of
0:11 side hustle would be right for me?" But
0:12 if you're watching this video, I'm
0:15 guessing your problem is probably the
0:16 complete opposite because you don't have
0:19 one interest, you have dozens. Maybe you
0:21 want to learn an instrument, start a
0:23 podcast, or finally learn how to use
0:25 that professional camera that you got as
0:26 a gift last year. Maybe you want to
0:29 paint, build furniture, learn yoga,
0:31 start a business, or about 10 other
0:33 things. People like to call this being
0:35 multi-passionate, but it just feels like
0:36 you're scattered, like you're standing
0:38 in front of an ice cream shop trying to
0:40 pick a flavor, but they all look good.
0:41 So, you stand there thinking, "Well,
0:43 what if I pick the wrong one?" And
0:45 because of that, you end up picking
0:48 none. But choosing one to focus on for
0:50 your side hustle is key. That's how I
0:53 got to $19,463
0:55 months with my passion. Now, before we
0:57 dive into the strategy that I'm about to
0:58 share with you, if you're someone who's
1:00 serious about turning one of your
1:02 passions into a profitable side hustle,
1:04 then I have a free training for you, you
1:06 can go ahead, snag your free seat at the
1:07 description in the link below this
1:09 video. Now, let's get into the root of
1:11 the real problem here. If you feel like
1:12 you have too many interests to ever
1:15 fully succeed at any of them, I promise
1:17 you, your problem is not your passions.
1:19 I know this because I've been exactly
1:21 where you are. I've gone through phases
1:22 where I'm obsessed with totally
1:24 different things from photography to
1:27 jewelry making to house plants to
1:30 painting to DIY home projects and even
1:32 building bicycles. And for a while, I
1:33 genuinely thought something was wrong
1:35 with me. I thought I would always be
1:37 someone who was juggling all these
1:40 passions but never truly succeeding at
1:41 any of them. But eventually, I realized
1:44 something really important. I did not
1:46 have a passion problem. I had a focus
1:49 and strategy problem. And once I finally
1:52 chose one lane to focus on, that is when
1:53 everything changed. That is when I
1:56 started making real money online.
1:58 Because being multi-passionate is not
1:59 your weakness. The problem is that
2:01 nobody has ever showed you how to
2:03 organize your passions into a profitable
2:05 strategy. So that's exactly what we're
2:06 going to do today. But here's something
2:08 most people don't want to hear. It is
2:10 going to be way, way easier to succeed
2:12 at your side hustle when you specialize
2:14 in one thing. Think about it like this.
2:16 If you're trying to become a
2:18 professional photographer or open a
2:21 greenhouse or become a landscape painter
2:24 or a great gardener or a YouTuber all at
2:25 the same time, whereas someone else is
2:27 putting all of their energy into
2:29 focusing on one of those things. Who do
2:30 you think would be more likely to
2:33 succeed exactly? It's the same reason
2:35 professional athletes specialize.
2:36 They're not trying to be the best
2:38 football player, basketball player,
2:40 figure skater, and gymnast all at the
2:43 same time. They may enjoy multiple
2:45 sports as hobbies, but they are going to
2:48 put all of their focus into their one
2:50 athletic specialty. And building a
2:52 profitable side hustle works exactly the
2:54 same way. You can absolutely have many
2:56 different interests, but if you are
2:58 serious about making money, then it's
3:01 important that you choose one of them to
3:02 monetize. And of course, your other
3:04 passions don't disappear, they just
3:06 become hobbies, which is actually the
3:08 healthier way to approach this. Trust
3:10 me, because trying to monetize every
3:13 single passion you have is the fastest
3:15 path to burnout. So, let's talk about
3:17 the simple strategy that I like to call
3:19 the lane strategy. Step one is actually
3:21 super important. First of all, stop
3:23 trying to force yourself to become
3:25 someone who only has one passion. That's
3:27 not you. I want you to go ahead and just
3:29 accept that you are multi-passionate.
3:31 Because remember, the goal is not to
3:33 eliminate your passions. The goal is to
3:35 simply organize them. So, here's what I
3:37 want you to do. I want you to grab a pen
3:38 and a piece of paper or pull up the
3:40 notes app on your phone and I want you
3:42 to list out all of your interests,
3:44 passions, and hobbies. Everything from
3:46 gardening to photography, cooking,
3:48 fitness, whatever it is, go ahead and
3:49 list it all out. Now, go ahead and
3:52 circle two to three that you genuinely
3:53 enjoy that could potentially become
3:56 profitable side hustle ideas because I'm
3:57 here to tell you that one of the best
3:59 ways to monetize a passion is by
4:01 creating and selling educational digital
4:03 products. This is by far my favorite
4:04 side hustle and the one that I'm going
4:06 to be talking about in this video. We're
4:08 talking about digital products like
4:10 ebooks, workshops, courses, and
4:12 memberships. This way, you get paid to
4:14 spend time doing something you love and
4:15 teaching other people how to do it, too.
4:17 And if you'd like to see the four
4:18 digital products that help me get to
4:21 $10,000 a month with this side hustle,
4:22 go ahead and download it completely for
4:24 free. It's linked in the description
4:26 below this video. In my opinion, digital
4:28 products are the best side hustle for
4:29 multi-passionate people because your
4:32 passion becomes your knowledge base. If
4:33 you love gardening, you could teach
4:35 beginners how to get started with their
4:37 own backyard garden. If you love
4:38 photography, you could teach other
4:40 people which gear to buy and how to get
4:42 started taking their first landscape
4:43 photos. If you love fitness, you could
4:45 create a simple fitness guide. Digital
4:48 products work so well because you create
4:49 them once and you take all the knowledge
4:52 you have, you share it with others that
4:53 one time and then you can sell it over
4:55 and over and over again. And this is
4:57 exactly how so many creators are making
5:00 thousands of dollars a month with small
5:02 audiences online. Trust me, you do not
5:03 need millions of followers to succeed
5:05 with this. All you need to do is
5:07 consistently put out content, mention
5:09 your own freebies, like I've done with
5:11 my freebie in this video, the four
5:12 digital products that got me to 10K
5:14 months. And then what you're going to do
5:16 is move your viewers to email
5:17 subscribers. And you want to focus on
5:19 growing your email list and then writing
5:22 emails to your email list that send that
5:24 traffic to your checkout page to sell
5:26 your digital product. Which leads me to
5:28 the final step of the lane strategy.
5:30 Once you pick your lane, the key is to
5:32 actually stay in that lane long enough
5:34 for it to actually work. And that's why
5:36 most people fail with side hustles. It's
5:38 because they go ahead and they start a
5:40 side hustle. Two months later, they get
5:42 bored or discouraged or distracted by
5:44 another idea. So then they switch to
5:46 trying to monetize a different passion
5:49 and the cycle continues. Instead, what I
5:51 recommend is committing to the passion
5:54 you've chosen for the lane strategy for
5:56 at least 12 months. Better if you stick
5:58 with it until it works. So choose your
6:01 lane and then follow this simple system.
6:02 First, what you want to do is start a
6:04 YouTube channel teaching on that topic.
6:06 Then create a freebie that viewers can
6:08 download so you can move your YouTube
6:11 viewers to email subscribers. Then
6:12 you're going to want to create a digital
6:14 product like an ebook or a workshop. I
6:15 would recommend those most for
6:17 beginners. Or if you've already made
6:18 some digital product sales, I would
6:20 recommend going ahead with a course or a
6:22 membership as well. Then go ahead and
6:24 send some emails to your email list that
6:26 are genuinely sharing more helpful
6:28 information and also have a call to
6:30 action to your check out page where you
6:31 can invite them to check out your
6:33 digital product and some of them just
6:35 might buy it. That system alone is how
6:37 myself, my students, and many other
6:39 creators create consistent revenue every
6:41 single month from their side hustle. But
6:42 it only works if you stick with it long
6:45 enough. Because momentum likes focus and
6:46 takes time. Remember, your problem is
6:48 not that you have too many interests.
6:50 Your problem is that you're thinking
6:52 that you need to monetize all of them to
6:54 be successful. But you don't. You want
6:56 to choose just one to monetize and let
6:59 the others remain as hobbies. That is
7:01 how you build a successful, profitable
7:03 business without losing the joy of all
7:05 of your passions. And again, if you'd
7:07 like to see the four digital products
7:09 that got me to $10,000 months, you can
7:11 go ahead and download it completely for
7:12 free. It's listed in the description
7:14 below this video. Now that you know how
7:16 to use the Lane Strategy to successfully
7:18 monetize your passion while letting the
7:21 others remain hobbies so you don't burn
7:22 out, you might be wanting to learn more
7:24 about how you can create and sell your
7:26 very own digital ebook. But how do you
7:28 do that? Well, it all starts with
7:29 watching this next video here. Because
7:31 when you pair what you just learned with
7:33 what's in this video, it's going to be
7:34 way more powerful. See you in the next one.
