The core theme is the evolution of search and information discovery, driven by AI, and how businesses can adapt to be found and recommended in this new landscape. AI is transforming how users interact with information, moving beyond traditional keyword searches to natural language queries and even proactive task completion.
Mind Map
点击展开
点击探索完整互动思维导图
Give me some tips as a business owner.
What should I focus on right now to be
recommended by it?
>> Interestingly, AI thinks a lot like a
person would. If I were them, I would.
>> This is Robbie Stein, VP of product at
Google Search, the man behind how
ranking actually works inside the
world's biggest search engine.
>> You can see what it's doing. It says
kicking off searches. It's looking for
sushi restaurants. And so, you could
just book it.
>> Oh, wow. Remember those stories where a
mention in Chad GBT or another AI app
made a business blow up overnight? A
small bistro in Paris doubled its
bookings. A restaurant in LA went viral
just because AI recommended it. And
Google ranking works the same way. So
now you're investing in PR not for
people to see it, but for AI, >> right?
>> right?
>> In this video, Robbie reveals how to
make your business AI visible and use
Google's own systems to get discovered,
ranked, and recommended faster than ever.
ever.
This video is sponsored by HubSpot.
Robbie, welcome to Silicon Valley Girl.
Let's talk about search.
>> Thanks for having me.
>> Okay, I want to start with this question
uh that is aimed for my my audience who
are 20 25 years old. How should they
think about search these days and
internet in general? So, what's going on?
on?
>> Well, I say I say that search is now a
place where you can truly ask anything
and get pretty effortless information
about whatever you have on your mind.
And I think ultimately people are using
it for so many different things and
that's not changing. Like you can still
use Google for all the ways you do to
research homework to look up, you know,
specific um types of websites and find
information that way. But also you can
ask natural language questions. You
don't have to use we call keywordies
sometimes. Um you can just ask exactly
what you want. It could be multiple
sentences. And now Google has AI that
can tap into all of the knowledge and
context that Google has about the web,
about the world, about products to help
give you better information.
>> Okay. And follow up right here. What
about information about me? Because I
have Gmail, right? I have my YouTube
channel which runs on Google, right? I
have my Google Drive with all the files,
all my spreadsheets. Does it tap into
that knowledge or not yet?
>> So, it's something we're working on. We
announced at IO um an opportunity to for
users in the future to be able to opt
into an experience with enhanced
personalization. So, it's something that
we're thinking about too for the same
reason that you have. And you we want
people to be able to help Google and
help the services know more about you so
that it can be more helpful because if
you know the kinds of brands you love,
if you know the kinds of places you go,
um if you know about a school project
that's coming up, you can do more
interesting things for people.
>> When is it coming?
>> So TBD, but we did launch recently some
steps in this direction. So in labs now
um you can now opt into a new experiment
um if you turn on AI mode in Google labs
for search labs uh for personalizing
shopping and local restaurant for local
recommendations for restaurants and so
you'll start to see a little bit more
enhancement there but obviously we're
excited to connect more services like
Gmail down the road.
>> Okay, this is something that I actually
liked. Of course, I would have wanted it
to access my channel analytics and give
me more personalized thing. But what I
did is I uploaded uh this research like
what's going to happen in 2027 and I
asked it to create a narrative for me
for my next videos and write a script.
>> Uh it did the whole scripting thing.
>> Very nice.
>> The only thing I would ideally like it
to actually generate thumbnails cuz I
asked it to generate thumbnails and it
was like no here's your text. Is there a
way to ask it to follow my commands, I
guess, more precisely?
>> Yeah, we're working through a few of
those kinds of things, but um you should
be able to prompt it pretty
specifically. We just we don't have
image gen as a core capability and so
that piece it's not going to do, but it
should be able to find you images. Nano
right now is in a Gemini app feature.
>> Okay. Yeah. From the user experience, it
feels like you have so many cool things.
I just wanted to bring them all together
in one super app because like now it's
like using different different tabs.
>> Okay, the next one. I only have an hour.
I need a quick lunch spot. This was
actually super cool because it knows I'm
in Los Altos. So, it gave
recommendations about Los Altus.
>> If you click on any of these places, it
brings all of the Google context forward
into this viewer. So, as you're
browsing, not only do you have the AI
that's reasoning and finding great
places for you, but it makes it really
easy to browse. So, you can actually see
the place before you're going. It shows
you, you know, their open and close
times. It has menu highlights. It has
reviews. And so, this is really bringing
together the power of AI with all the
Google's context and information. So,
you could kind of browse each of these
places um before you go. And it all
happens in one product experience.
>> Convenient representation. Okay. this
one right about like lunch. Find and
book it for me.
>> So, it's going to probably take a few
minutes, okay?
>> But you can see what it's doing. It says
kicking off searches. It's looking for
sushi restaurants, Open Table, uh, Resi
Sushi. It's finding options across a
bunch of different Yoshi Sushi, um,
Sumo, and then it's going to research
this for you, and then you'll get an
alert when it's finished, and then it'll
show you options of where you can book it.
it.
>> There we go.
>> And so, it basically researched this for
a little while, found you across talk.
If you go down >> Yeah.
>> Yeah.
>> Um it has it across um Open Table and it
looks like there's some talk
reservations for Hiroshi. >> Yes.
>> Yes.
>> And so you could just book it and it has
all the times there.
>> But this is pretty cool to see.
>> That's amazing.
>> And most of the work is this. Like to
look up all these restaurants
individually would take you like 15 minutes.
minutes. >> Yeah.
>> Yeah.
>> But you can just now see it, click the
thing, and then be done.
>> Yeah. So when I look for a restaurant,
it gives me local recommendations. So it
already knows where I am. How does it
select the right results? Because um
think about all the local businesses and
businesses in general that run on
search, right? They pay for ads. They
have done their SEO optimization. So how
does recommendation work now with AI mode?
mode?
>> Yeah. So how AI mode works is that it
does something called the query fanout
technique where a reasoning model will
think about what you're asking and then
it will execute a bunch of questions
related to it. So there could be dozens
of related queries. It's literally using
Google search as a tool like doing
googling under the hood and then finding
relevant information and it can both
obviously do a standard Google search
and understand the web results but also
tap into the knowledge bases and
real-time info systems at Google. So in
this case for local it might pull
information from 250 million plus real
world places that exist. You know it's
updated business information many of
which have local businesses that have
updated their Google listings and it can
use all of that information too. So it
would find all of that and then based on
your question if you say hey I want
Italian I want it to be kind of you know
fun it's maybe a date night like make it
worth it then it might find questions or
or or issue queries or like hey great
it's great great experience great for
date nights and then based on reviews
based on information that it finds it'll
produce a set of recommendations for you
>> so what we just heard from Robbie AI
isn't just part of search anymore it is
the new search and honestly we can't
deny it it's changing everything people
aren't just googling now they're asking
AI. They're asking AI to make phone
calls. And if you want to stay ahead,
you need to learn how to use Google's
LLM, Gemini. HubSpot just dropped a
practical guide for using Gemini for
faster research, smarter strategy, and
scalable content creation. As usual,
it's all based on real workflows
marketers and business leaders actually
use today. What I love about this guide
is that it puts everything in one place.
Gemini helps you research faster and
spot patterns you'd normally miss.
planning campaigns. You can build full
strategies, refine messaging, and get
detailed plans done in minutes. No busy
work. Creating content like me, copy,
visuals, multi-channel, it all just
flows. And the dashboards, they show you
what's working, your ROI, and what to do
next. My favorite part, they actually
built a 4-week rollout plan to integrate
Gemini into your workflow step by step.
It's realistic, actionable, and really
everything you need to move faster, work
smarter, and get real results. Download
the guide and start using Google Gemini
like a pro today. Link is in the
description. Big thanks to HubSpot for
sponsoring this video. What about if
someone paid for ads uh using this
search query?
>> So, it doesn't use ads information. This
is done entirely with um you know,
what's on the web and what's within
Google's um information system. Yeah.
Um, but if a business has claimed their
local business and have has modified
that, put menu information in there, um,
it's eligible for reviews, that
information could be used.
>> Do you feel like Google Ads is going
away in the future? Because as a
business owner, we rely on them, right?
They they drive traffic. Uh, and if they
are going away, what should be our strategy?
strategy?
>> Don't see them going away. What people
actually do, we're observing, is that
the way people use Google search um,
isn't really changing. It's it's really
expanding is is what's happening. So,
think about all the things you need in a
given day. It's everything like you need
a quick insurance quote. You need to
file your taxes. You need to look up a
kind of question about a local business
question in your county. Like you're
going to use Google and find that you
need that information. Um, but what's
happened is that now you can do all
these new things. So, you could take a
picture of your shoes and say, "Hey,
these are my shoes. What are other cool
shoes like this?" And we could answer
that now or help give you provide you
context with that. Or you could ask
about this really cool restaurant
question. It can be five sentences about
all your, you know, allergies, issues
with this. I have this big group. I want
to make sure it's got light. Um, what
can I book in advance? And you can put
that into Google now, too. I think
that's in in opportunity for in the
future um to be even more helpful for
you, particularly in advertising
context. And so we started some
experiments on ads within AI mode and
within Google AI experiences. Um, but
we're we've been really focused on
building great consumer products first
and foremost. Um, but I think users are
starting to see some ads experiments
there too.
>> Interesting. So, will I be able to like
pay to get recommended
like for AI to even consider my business?
business?
>> I mean, we don't think that there should
be any barrier to people finding
information. So, if there's information
out there, it should be found. Um, but I
think what you'll find is that there
could be new and novel ad formats that
if you're, let's say, shopping or
you're, you know, looking for, you know,
you have a complex doing a house
remodel, like there's all kinds of
interesting services that could be
helpful for you that if we had more
information and you could articulate
more what you needed. Hey, I have this
kind of wood. These are the kind of
contractors I have. This is my
constraints. These are the price range.
You could give even more fine-tuned
recommendations or potential other
services that you could consider or
deals that could be more useful to you.
Those are all things we're thinking
about. Um, I'd say it's early days and
finalizing kind of how ads might appear
in these systems. Um, but something that
we're thinking about.
>> Can you show the agentic call?
>> Oh, yeah. See, here we go. Have AI call.
Yeah. So, you can go, what kind of pet
do you have? Dog
>> next. Um, select a breed. Okay.
>> Boom. It's a little one.
>> Very little. Yeah. Extra small >> baby.
>> baby.
>> Under one year.
>> Bath and brush.
>> Uh, haircut.
>> Okay. Haircut. Let's make it look like a
teddy bear.
>> Sweet. Um, any flexibility?
>> It's okay.
>> Okay, flexible.
>> Do you want to receive a text or an
email? I guess you already got your
email in here, so maybe I'll just do that.
that. >> Um,
>> Um, >> yeah,
>> yeah,
>> great. Los Altos. And so it puts your
order in here. And so now what it's
going to do is it's going to kick off a
process where it's going to make phone
calls um on behalf of you to a bunch of
different local businesses. So these are
businesses that there's no web there's
no easy way to access them
>> on the web. Many of them are local. You
know, they're run by small businesses,
right? It's just like a person running a business.
