When we talk about a new specific topic
and we use an analogy, we technically
still let the same point come across to
the market, but we're using an analogy.
So instead of 200,000 people, three
billion people can understand it. I'll
give you an example and this is going to
work for you a lot as well. Let's say I
explain this right right now people are
watching and as an example I can tell
you, okay, cool. We have top of the
funnel ads. You get followers, you
convert them with a set and then you
need to have middle of the funnel
conversion to get these people to pay.
How many people can understand
specifically that line that I said?
>> Very few because you have to be educated
in the niche and yeah. So, as an
example, when I say, "Okay, I have a
bucket of water 3 miles away from my
house. I walk to that lake. I fill it up
with water, but there are a lot of holes
in the bucket. I walk back home with the
holes in the bucket." Then I come home,
there's no water left. I now use two
different examples that technically
means the exact same thing. I just
didn't relate them with each other. So,
using analogies is one thing in which
you can make sure that the point comes
across to the market because you relate
it with the ads part. I like that. I
like that, bro. And then, bro, you can
really focus on the ability to attract a
broader market while still being niched.
>> And what's crazy is that you give your
ICP the aha moment because sometimes I'm
doing reals and I'm like, [ __ ] this is
so specific. What if my audience doesn't
like who is my ideal audience doesn't
actually understand this concept just
yet cuz I have clients where they're
like, okay, like what's a converting
mechanism? What's X? What's Y? And then
I'm thinking to myself, like, hold on a
second. If I'm making videos so specific
with different kind of, you know, um,
words and everything, my ICP might not
even be able to understand it. >> Yes.
>> Yes.
>> But you give them the aha moment. >> Correct.
>> Correct.
>> So now they're able to understand what
you're saying.
>> And the biggest part is now we're
talking about copy. So when you know
what you're talking about verbally,
you're talking about what you just said
verbally, talk about ICP, whatever. We
talk about the content I just showed
you. We use an analogy. When you
replicate and when you combine it with
the the visual expectation, you'll
create way more conversion. The best way
to get buyers from the videos that
you're making is the things that you're
verbally talking about need to make
sense with what you're visually showing.
As an example, let's say you're talking
about you make uh $250,000 a month as an
example, right? You do that with all the
implementation with the but then you're
here just in a background with whatever
with a very generic background with
curtains. It wouldn't relate with what
you're visually seeing.
>> Does that mean you need to show off? No.
But it needs to show some level of
authority. The reason why we're here in
this room is because it's a very nice
background. We're here together right
now. We came to this nice studio. We
have nice lights. So, it comes across
more professional. So, people instantly
perceive that with, okay, cool. The
things that you're showing make sense.
>> Higher perceived value, right?
>> Exactly. And then when you talk about
analogy, back to this point, two people
have the power of three. So, let's say
you're pulling something with two
people, you have the power of three
people. When you're pulling alone, it's
going to be very tough.
>> This goes with content as well. So, you
need to make sure the only thing that I
see because you have conviction. the
things that you talk about make sense.
The only thing I have seen because I
checked your Instagram before, the
things that you're showing, I don't feel
like it's visually appealing in terms of
quality with the things that you're
talking about.
>> Okay. So, is that why in certain
variations you're using my boards,
you're using just something where you
could visually write it down? Because if
I'm talking like this about a niche
specific topic, if they're not able to
like actually visualize it, it just
makes it 10 times harder for them to
actually understand what the message is. Correct.
Correct.
>> Correct. Because when they visually can
see something, they'll be able to relate
with that topic, which means it
increases pretention. If you're talking
about something alone, how hard is it
for people to understand to not visually see%.
see%.
>> You know, the reason why this is the
case is because when you're not showing
something visually, your brain needs to
picture something in its head to think
about potentially something
>> and making your audience work so early on.
on.
>> Making your brain work. People don't
want their brains to work. They just
want to see something.
>> Correct. Yeah.
>> When you talk about myro videos, who do
you think people think on?
>> Yeah, for sure. You, bro. Yeah.
>> When people talk about story sequences
and acquisition,
>> nobody else has [ __ ] done it.
>> And then to be super honest, have I
invented that?
>> Probably not.
>> I don't know. There's probably been a
guy that that sold through story
sequences before I did, but I don't
[ __ ] care. I claimed it. Every single
time people see Myro videos, every
single time people see similar story,
it's like, "Oh, you got that from the
>> They always relate back to the founder
or back to the
>> the pioneer." The pioneer. So, the most
important thing is every single buyer
will ultimately buy from the person
that's on top. Another thing, very
important, this is the most important
one, documented content versus
non-documented content. Every single
person in the market is creating
documented content. This is undocumented
content. When I see your content right
here, you were going to sit down to
create this specific reel. You took your
time out of the day to sit down to talk
about a topic to ultimately have the
goal of selling your product towards the
market. So, people know that you
intentionally sat down to record this.
Unconsciously, people start to think you
have the time to just sit down on a
daily basis to force yourself because
nobody likes to make content, sit down,
script something out. Nobody does, bro.
We want to do our work. We want to do
what we're good at doing and we want to
showcase that while we're doing our
thing. So, we want to document it while
we're doing our thing.
>> And do you feel like that that
indirectly tells your audience that
you're too busy to just sit down and
sell and you're Yeah.
>> How do you have the [ __ ] time? I
don't have time to do this. The only
thing that I'm doing is I'm doing my
[ __ ] with you right now. Recording a 1
hour video specifically right now. And
I'll clip this up and show from contest.
You think I have time to script out
something for three hours and then sit
down with you and say, "Okay, you know
what, Gary? Okay. Three, two, one. Okay. >> Yeah.
>> Yeah.
>> [ __ ] no.
>> Where's the fine line of doing
documented and undocumented? Because
that's where I want to be able to have
that kind of balance, right?
>> If you want to maintain authority, you
never have to make documented content.
Why would you make documented content?
Every single thing and value that I do
to the market is undocumented. I do my
thing anyways and I clip the short form
out of it. YouTube videos are always
documented, but not really because we're
not having any in frame here. People are
watching right now. They like the video,
but they don't have any idea what we're
talking about. when it comes down to a
frame, right? Whereas most people start
the video with, "Okay guys, today we're
going to talk about the offer. We're
going to talk about this. We're going to
talk about
>> Yeah. It's very standard, very salesy."
>> The only thing that we reframe it
instead of, "Okay, the camera's on.
We're talking." It's like we're talking
and the cameras are on.
>> Yes. Exactly.
>> So, we could have this exact same
conversation right now if the cameras
weren't on.
>> Yeah. Very different frame. Yeah.
>> So, that means you have the authority,
>> meaning people perceive it like that. I
didn't made this real where I said,
"Okay, three, two, one, we'll go." You
know, this was just a clip out of a
>> That's that's like probably like the
biggest thing that I've just had so far
in terms of mental shift is
understanding that you can make
undocumented instead of documented
because for me it's too documented sometimes,
sometimes,
>> bro. Too documented.
>> It it is. And but that's what most
people have, right? And then the other
thing that I want to tell you is when
you just document what you do, your
sales calls, your client calls, your
life, the the fact that we're here
sitting down, the the YouTube video,
whenever you just document document your
[ __ ] anyways, you save yourself time. >> Yeah.
>> Yeah.
>> Because trust me, everybody knows
scripting a real, sitting down to record
that you're over procrastinating. You
don't want to do it. It needs to be
perfect in your mind. You need to redo
it seven. Nobody likes that. and you're
unconsciously spending five hours on
creating one reel. Whereas this was
literally 30 seconds of work because I
was doing my thing anyways. Yeah. When I
do a long form, the flow state I get
into, especially on a client fulfillment
call, bro, I'll go an hour just flow
stating and I'll spit so much value and
I'm like, [ __ ] this is amazing for
real. Right. And I think I know exactly
what you mean because the flow state I
get when I'm like, let's say 45 minutes
speaking in a long form content, I'm
spitting value versus 3 2 1 record. >> Exactly.
>> Exactly.
>> It's so much more different. It's almost
more authentic when you're in a flow
state and in your flow state the people
recognize that from short form. You're
completely yourself.
>> You are who you are talking about your
experience. So the effect will hit 10
times harder than you forcing yourself
to record something. And you save
yourself time because you don't have to
script anything anymore.
>> You save a lot of time, brother.
Especially like if you have like the
proper SOPs for your editing, you have
the proper everything.
>> Absolutely. It's it's it's literally
it's terrible. It's absolutely terrible.
I just I I have less YouTube videos with
me speaking to someone else in person,
but more so on like a video or whatever
it might be. So, do you feel like
there's a way where like say for
example, I have a long form content with
me and aro board talking about X topic.
How could I make that undocumented? Cuz
I feel like it might be a bit tough
sometimes. No, like if for example, I
have a 30-minute video talking about a
topic on a myro board. I want like let's
say 1 minute out of that. You need to
shift your mindset from just doing what
you do. Because the moment you do by do
your thing by not thinking about you
doing your thing, it always becomes the
best thing. As an example, when you're
not thinking about recording something
and you're just doing your client call
and you're very active on that client
call talking, then afterwards you think
like, [ __ ] I wish I've clicked this up.
>> I should have recorded
>> that thought then you did the right
thing. So you should just record
anything you do anyway. Okay.
>> That's why you always say like your
story sequence idea goes into a real
goes into a YouTube and then you just
backtrack. I've been doing that with
myself and my clients. And I do see
exactly what you mean, bro. It's been
helping me a lot.
>> Legend. I'm very happy with that, bro.
You see, I make this and then I talk
about one specific niche topic. This one
I talked about the profile funnel. Cool.
This profile funnel relates back into a
story. Boom. The story relates back into
a u highlight. And then it could go back
into a YouTube video. We're recording a
video right now. This will be an hour
video. Yeah. Right. Of how I helped my
clients scale to XYZ. And then people
can see this video and be like, "Wow,
okay, cool. This is very interesting.
Um, I want to know more about what he
does." And then people go to my reels.
They'll see clip of reels from us
talking about this stuff and they see
YouTube they see a video. Today was a
[ __ ] amazing day of Gary whimper eat
some food. We did this. We did this. And
then we'll formulate that into a YouTube
video. And then we say, "Oh, what what
did we talked about? We talked about the
fact that nothing beats selling towards
qualified audiences. Same with what we
talked about in the beginning." So it's
it's a replicated system of repetition
into diversifying the content that you
make instead of sitting down to create something.
something.
>> And did you have a kind of a kind of
shift that made you realize like you're
going from too documented and now you
want to go back to more undocumented
because I feel like I don't know like
did you have a shift that made you
realize that
>> you you know what the real shift is? The
real shift is you the the moment you
change as a person internally and you
grow as a person internally, you will
see the difference in the contra.
>> This is super hard to explain. You won't
change by making documented content
because you force yourself to do
something. When you level up as a person
and you keep documenting what you do,
people see the shift in content because
you level up as a person and you learn
and that is true authenticity that
people no matter some people will
recognize. I see everybody's content.
I'm like on a conscious level, I can
understand 100% of it. Yeah,
>> right. You could as well. But 99% of
people that see your content, even
though they like this is the question
you ask yourself, right? If you ask the
if I ask my whole audience, 97,000
people, why don't you pay me? Why don't
you buy from me? Only 7,000 people could
give me an answer on that.
>> Yeah. The other 90 have the same reason
as these 7,000 people, but they're
unconscious about it. Every time you see
something, you get a feeling with it.
You got a like it's like it's like you
walk into a you walk into a perfume
store, right? Yeah. You walk in here,
you're like, "Yo, I got to get out of
this [ __ ] ASAP." Or like, "Oh, yo, this
smells good. I want to walk into this
store." And then there's so many selling
points when it comes down to smell, when
it comes down to verbal, so voice. And
that's so important.
>> So that's how you level up. When you
level up as a person, you don't have to
force yourself to do anything.
>> So your front end is an extension of the
person you are in your personality.
Therefore, by the like not not only the
longer you are in business, but the more
business maturity you get, what happens
is your personality starts to, you know,
elevate and so does your content and
what you're saying and what you're not saying.
saying.
>> And the only difference there is that
differentiates the people that are
actually authentic and real into growing
as a person, which relates and reflects
on their business instead of trying the
people that try to force it because most
people try to [ __ ] force it.
>> Yeah. And then that's how you get an
audience of people that you're selling.
Like you're selling to them, but they
don't even realize that they're being
sold to.
>> My G,
>> you got it.
>> That's [ __ ] bro. The wavelength right
now is is is insane. That's >> Wow.
>> Wow.
>> We're in flow state
>> now. So this will be an extremely
profitable documentation that we can
clip. You know what I mean? And like
we're not thinking about creating
anything. We're just
>> not even Yeah. We're talking. Yeah. So
yeah bro in this matter quality will
never like quality of actual production
will be way less valuable than quality
of the things that you're talking about.
So you have three levers. You have
volume quality quality. You have volume
in the amounts of content that you
create. You have quality in the things
that you say within the content itself
>> because of the copy. Yeah.
>> And you have quality in how good is the
lighting, how good is the editing. Got it.
it.
>> The quality of the editing and etc. All
that stuff is the least important one.
>> I agree. then volume. Because listen, I
made a lot of money. We made $2.5
million last year. We made [ __ ] $3
whatever million dollars this year,
right? The only difference is I made no
more than 60 reels.
>> You can see this this like you can these
are all the reels that I've created.
Under 100 reels I created in total in
total under 100 reels and under 25
YouTube videos. So volume quality
quality quality editing style quality
lighting right the actual proportion in
which you create content least important
then volume is the least important
because it doesn't matter if you post
one really a week or two you as long or
or [ __ ] 10. You can post 10 but if
they're all scripted and forced it's
never going to be the same one [ __ ]
one that gets 174k likes 5k likes with
people that actually show interest in an
amazing topic and the latest one is the
quality of the content you create. But
if you're earlier on into your business
career, whatever it might be, online
presence, because for me, I only have
about 2.5 2.2K followers, right? So in
that case, would you still say that the
volume of reals that I would post
compared to someone at let's say your
level, like would that not obviously defer?
defer?
>> That will absolutely be different, but
the reason why I I need to start posting
more volume because I have figured out a
process that works for me. So, as long
as I be able to document more content in
a very natural way, I'll be able to
constantly evolve in the things that I'm
creating. Okay. For people that are
starting out, I wouldn't even say you're
starting starting out, right? You need
to you're in a part where you need to
level up. >> Yeah.
>> Yeah.
>> That's a different part, right?
>> Yeah. For sure.
>> You need to focus literally focus is
zero on volume. >> Okay.
>> Okay.
>> Zero. Because the reason why my brand is
super authentic is because you have two
different people. And Alexi says this
and this the only thing that I
completely disagree with with him. He
says, "Sit down and efficiently plan
your content. Friday afternoon, you sit
down from 12:00 to 3 p.m. and you work
on everything you create." This is what
we just talked about. It's forced. But
what if I just document my life and
accordingly along the way, I'll just
showcase this, showcase this. I'm
traveling there. I'm doing this. You're
also thinking about you're taking them
on that real human journey of what
you're experiencing, which is so much
more authentic and so much better. and
your brand comes across as super real
instead of doing that force where you
because this is also the thing that
people love to see someone grow. The
biggest thing that you can focus on is
people the growth. So specifically
people want to see you do good. People
want to see you do good. So you're doing
a lot better when you're constantly
doing different things, evolving,
talking about different things every
single day. Because if you this Friday
sit down and record 10 reels and you
post one every week, people still think
you're exactly the same in 10 weeks from
now because you post the same [ __ ] It's
the same background. It's the same. You
see what I mean?
>> Yeah, I see what you mean.
>> So that's why creating something new. I
want to check I want I want you to check
out this reel.
>> Only way to keep making a lot of money
all the time is having new offers,
having new content. Like even though
this would work super well for me now,
let's say the top one, right? these type
of reels that I make, every three months
I create something new. People like
improvement. When you're actually
following a brand and you see someone
grow, people want to be part of that.
That's the most important thing. So, you
always want to create new [ __ ] Creating
new stuff and always making things
better is probably one of the biggest
things that you can do for branding to
make your brand. So, what's crazy is
that it's not just them seeing you grow
and seeing your content get better and
better and you get better as a person,
but at the same time, I feel like it has
a psychological effect of, okay, well,
his content is getting better. He's
getting better as a person. The business
must be getting better. Let me actually
hop on the business because it's
actually getting every single person
wants to hop on a on a [ __ ] uh on a train.
train.
>> It's like a rocket ship that's just going,
going,
>> you know what I mean? Like, why does
crypto or Bitcoin works like this? The
moment it goes up, you want to buy in
because it's going up and up and up. But
who wants to [ __ ] you know what I mean?
>> People have FOMO because they see how
much it's working. Yeah.
>> You want you want to focus on creating
new [ __ ] rather than doing repetitive
[ __ ] that's working.
>> Trust me. So when something is working
for the first time, you're obviously not
going to say, "Yo, I'm not going to do
this anymore." Like I do myro videos
still. It works, right? But I constantly
create new [ __ ] Look, everything here
looks different than everything here
again already with my talking ads. The
reason why I win and in all honesty is
because I have the most data. I know
exactly what I need to say to get
somebody to pay me. >> Yeah,
>> Yeah,
>> I know exactly what I need to say for
someone to pay me money. The the main
frame of what we're talking about here
now with content, you're going to go
from literally this having different
components in a company and then you
being this working on each individual
component here and that one and this one
and this one and this one to you being
the main character doing the [ __ ] you do
anyways. And then this will all be
distributed opponents get hit
regardless. Exactly. Exactly. And if you
look at business like that, you play it
on [ __ ] levels where people that make
billions play it at because how will you
always ever be able to constantly
distribute your time, outsource it,
distribute your time to be able to build
something like this where you do your
[ __ ] while you build a team around doing
that [ __ ] that will then be distributed
in these phase
>> and it's all interlin in a way where
it's just gives you the ultimate
leverage possible.
>> Exactly, bro. Exactly. And this is
everything that you need because
obviously this thing is probably going
to, you know, deliver me so many
quantity short forms. One long and how
long did it took me an hour? >> Yeah.
>> Yeah.
>> You know, instead of [ __ ] doing
mapping everything out and then
>> you see what I mean? >> Yeah.
>> Yeah.
>> So, yeah, I think content is [ __ ]
important, bro.
>> Way smarter. Way smarter.
>> You understand this [ __ ] bro? You're
you're done.
>> Yeah. I didn't view it that way. I
didn't look at it that way before,
right? and the growth like the linear
growth and the effect that it has. It's
amazing because then while you're
growing with the reals, you're growing
with the YouTube, which by the way, bro,
kudos to you. The YouTube videos you
used to make a year ago compared to
right now. Hats off, bro. And I I I
don't compliment people often in the
space, bro. But truly, bro, like
compared to a year ago, same with story
sequences, same with reals. That's why I
paid you. >> Exactly.
>> Exactly.
>> That's why I paid you, bro. Game is
game, bro.
>> Exactly. No, that that's very true. And
what you're saying is very very true
because it's constantly changing, right?
Again, everything is adapting. So, it it
and now let me tell you this. It doesn't
only works on an upsert, like an upwards
spiral when it comes down to, okay,
cool. Um, like, wa, Nick is always doing
better. It also works in reverse. When
people see, okay, [ __ ] Nick produces
this now, but let me go back to his old
videos where he was doing this. Then
they think, holy [ __ ] [ __ ] this guy
was this three years ago. He is now
doing this. He did that in just three
years. So it works reverse as well
because people can look back to the old
you and see how you grew. >> Yeah.
>> Yeah.
>> That's why I say the best thing that you
can ever do, the best business model is
capture your progress. >> Yeah.
>> Yeah.
>> Because people now see, okay, this
wasn't Nick three years ago. Nick three
years ago, he wasn't lying about the
moment he said in three years ago he
didn't have any money in his bank
account. Because they can look at this
how to find and train and manage
appointment setters through online jobs.ph.
jobs.ph.
>> Yeah. Yeah.
>> You know, that's [ __ ] ridiculous. I
was doing a little team call with the
three of my first clients.
>> Yeah. So for me documenting my progress
something that I have to do more have to
do more. Yes.
>> Like now Nick is doing this type of
content. They're like what did he do to
create so much better whatever. You know
what I mean?
>> But also I feel and bro this is going to
be crazy to say. I feel like when you
tell your audience, oh I used to make
10K a month this that whatever. And you
would just talk about it versus you
showing them they're like holy [ __ ]
Okay. No. Like this guy was actually
exactly where I was at. And that creates
a level of relatability. Why? Because if
I'm not good at making content, I'm
making, you know, 10 15,000 a month and
I'm managing setters and I see your
content from a year ago and I'm like,
"Wow, he's the exact person a year ago
that I am now today and now he's there."
You create that factor of relatability. >> Yes.
>> Yes.
>> And then credibility as well as
>> trust. The biggest currency right now is
trust. When I say I'm going to make
100,000 in one of my videos, you'll
never believe it, but one of my videos
uh in in my YouTube videos, I said I'm
going to make $100,000 a month. So when
people watch that back and now they know
I make $100,000 plus way more, they can
really in instantly relate with that and
be like, "Yo, holy [ __ ] this is [ __ ]
ridiculous." Yeah. Like it's insane that
what this guy is selling is absolutely
true. Because
>> not only from a perspective of um actual
reality, we went from 100k, 200k to now
making over 300k a month. This guy
believed so much in himself. He got to
this point. It's
>> confidence and conviction sells.
>> That's why you need to talk about how
much you make.
>> Yeah. Only reason why people don't want
to talk about the amount of money that
they make in all reality is fear. I'll
tell you why. It it could be some form
of disbelief in yourself. I'll tell you
why. When you talk about you comfortably
saying, let's say you make 80, 100K,
people 200K, 5K a month, whatever the
amount is that you're making, but let's
say you're comfortable talking about the
amount that you make, which I've always
done from the start when I was making
5,000 to now making [ __ ] millions,
right? Always. is when you're just
internally when you're not comfortable
about talking about it, you probably not
100% confident in the ability to get to
the next level. I'll tell you why. When
you know for a,000%
right in two weeks, let's say you're
making 100 grand now. Let's say for a
th000% in three months, you'll be making
200. And in a,000% in these six months,
you'll be making a million a month. You
don't mind saying it now because you
know what I mean?
>> You speak it out loud because um
>> this could just be an example of
>> you know it's going to come true, right?
>> Exactly. But I know you're you are very
confident in what you do and you show
that in your content. That's why it's so
good. That's why people pay you because
you get a lot of referrals from people. Yeah.
Yeah.
>> The main form of acquisition is referrals.
referrals. >> Yeah.
>> Yeah.
>> Um which of course is not consistent,
sustainable. You want to be able for it
to be more predictable, which is what I
tell all my clients, right? That's why
having a system where it will deliver
you leads coming in from the organic or
from paid is much more reliable and
consistent because it's more predictable
compared to referrals.
>> So what's the main problem? Well, so
right now is that I have leads coming in
and I have clients coming in and the
clients that have closed for my agency
as well as for my consulting because I
have two main offers like for context is
I have the consulting which is like for
info owners that are making less than
20k a month or when I get started as
well and I help them out and then I
crossell them 6 months afterwards to my
agency when they're already making a
good 30 40k a month and I give them
active management right with the setters
the closers daily team meetings all that
kind of stuff
>> done with you done for you. >> Yeah.
>> Yeah.
>> Okay. And you'll obviously get a lot of
referrals for your agency because it's
going really well. >> Yes,
>> Yes,
>> referrals are great. So, obviously get a
lot of referrals. Getting referrals is
never bad. Understand that. The main
foundation of you proving yourself that
you have a great product is getting
referrals. Okay.
>> So, know for a thousand% that you're
very good at what you do because you get
referrals. Yeah.
>> Second thing, you want to be able to
become now you're the main character in
delivery, which is important. >> Yes.
>> Yes.
>> You are you have several components in
the company. Sales and then conversion
when it comes down to content. >> Yeah.
>> Yeah.
>> And you have delivery. Tell me the
question you want to ask me.
>> So, in the selling, I mean, I'm doing
everything myself. Like, I'm hopping
them on sales calls, but the thing is is
I'm not taking that many sales calls per
week because as much as I'm getting
followers and I'm getting leads coming
in for my content, I feel like my DM
setter, which I take accountability is,
is not at the highest level as he should
be. Therefore, there's less conversion
happening. I see the main reason of
what's happening right now is because
for the people that and especially you
now you're extremely good at referrals
meaning you get a lot of referrals
meaning you get amazing clients but you
don't have any predictability because
there are no clients coming yet for the
agency specifically that you want to get
from the content as an example your
brand I do that's my main stream of
income including the referrals so you
need to add that as an add-on
>> that's what I'm saying like a whole
different pipeline of people coming in
besides just the referrals which will
just like blow up the business bro and
increase it so much
>> and I'll tell you why that happens you
have three different components. You
have sales, you have content and you
have delivery. That are the main
components. This is obviously conversion
and traffic and then you have delivery.
Fill in for a product for whatever. Now
the main thing you you are the main
character here. You've already solved
this problem, right? >> Yes,
>> Yes,
>> you've already solved this problem. It's
good because you get referrals. Now you
haven't solved these two problems. Maybe
this one. Yes, you have solved this
problem, right? Check mark 100%
attention at the same time every single
time. This is solved. But here maybe
it's 25%.
>> Meaning you now should put focus on
this. The moment you start to put focus
on making more content and better
content, automatically what's going to
happen is
>> that will diminish, right?
>> Yeah. And it's not even it will
diminish. It will maintain its standard
because you do what you're doing. But
you it will diminish in terms of mindset
and frame where you put your time
towards. So it won't diminish in terms
of results, actual results as long as
you maintain the stability in here with
the right people which you do have. >> Yes.
>> Yes.
>> Right. So you still keep getting
referrals. Now your mind is projected.
You have two different levels. the
actual reality of the the technicalities
of what you're working on and your mind
your mind is now purely on fulfillment
and improving certain things. We just
for 20 minutes talked about content. So
you now know what you need to do. When
you start to put your brain on creating
more content and you start to become
that authority level within your
content, you put your attention on
making content. So you'll become better
at doing that. So people instantly start
to relate with you as making more
content documenting your story.
>> Yeah. It's like because I nailed the
fulfillment so well because of my
referrals because of the result. It's as
if I go on autopilot for the delivery
and then my mind goes more towards the
content, the posting, and the
fulfillment still takes care of itself.
I see what you mean.
>> Because you need to now learn because a
business without sales is in a business,
right? Like the person with the most
insane delivery, with the shittiest
content will always make less than the
person with the biggest sales cycles and
the biggest sales conversion, the
biggest content conversion with the guy
that does the shittiest content. >> Y
>> Y
>> right. We both are very heavily on
fulfillment to make sure that our
clients get the best experience.
>> Yeah, bro. That's all I care about right
now. But you cannot lack on content
because of that. >> Yeah.
>> Yeah.
>> You always need to make sure that when
you focus on content, you do the right
thing accordingly and not lose out on
the other thing. That's the most important.
important.
>> 100%. Because for me, it's always going
to be client results over cash every
single day. Every single day.
>> Yes. Exactly. But the the most important
thing is you have the ability to utilize
your client results and package that in
the front end. >> Yeah.
>> Yeah.
>> To be able to show client results. You
What do you think I'm doing here?
Clients. Clients. Clients. Clients.
Clients. Right. I showcase client
results. Look. Okay. Nice. Nice. Nice
client results. >> Yeah,
>> Yeah,
>> right. I know people make 40k a year. I
know people 40k a month.
>> Yeah. You like him?
>> He's a G.
>> Yeah, he's a very cool guy. It comes to
next climate tree. But you see the
point? I'm constantly posting client
results. Even when we go to this channel
and I go to Nick setting testimonials,
you can see that I have thousands of
[ __ ] wins and so many testimonials
that I show every single [ __ ] month.
>> Oh, I can work with this client. I work
with this client, you know? And you can
start using all your credibility you
have from these clients. Yo, I work with
this client. I work with this client.
I've done this for this client. And
look, I got so many referrals. And now,
because I make [ __ ] $80,000 a month,
I want to get to $200,000 a month. I
want to utilize that content into
getting more clients. And because you
make that content, you'll get more
clients. I think the most important
thing for me as well is having content
where I'm actually with my clients,
which obviously some can be attained,
some can't cuz they're a bit more
further away. I have the exact idea.
Like right now in Dubai I'm with one of
my closer one of my setters and I was
thinking of doing a presentation where I
have like say for example like my laptop
on a TV with my actual team that just
has credibility that has authority. So
just doing that as wellassive
>> and make it undocumented and then it's
like I'm taking my audience alongside
the journey with me my own personal life
and then I have my editor with SOPs that
I gave out to them then do specific
content and clip that up. >> Yeah.
>> Yeah.
>> You know what's interesting bro? See how
[ __ ] fast you're picking up on [ __ ]
like just as an example right?
>> Yeah. This relates with working with
amazing people.
>> Yeah. Yeah, it does.
>> How many times do I need to explain
things to people when you're working
with the wrong client,
>> bro? It makes delivery hell.
>> You you can you same for you to clients
you have. Same for me to clients I have.
I tell you to do certain [ __ ] and
because of the [ __ ] that I set, you'll
implement it and you'll get amazing
[ __ ] results. Is that only because of
my I'm not going to take all the credit.
>> Yeah. It's because of who you are as a
person and it's because of how you take
the knowledge and implement it. That's
why your fulfillment becomes so much
easier when you attract the right
clients and your content will decide the
type of clients that you attract. Yes.
>> Based on the things that I talk about,
the people that I show, the visual, right?
right?
>> I was literally about to say, yes,
>> the verbal attract amazing.
>> Yeah. You showing them and only showing
them, but you're also talking about them
and listening out to different
characteristics. And then what's going
to happen is that on a subconscious
level, your audience will want to relate
and want to have similar characteristics
to what you were talking about so they
could then join you eventually, which is
exactly what was happening.
>> When you showcase Shelby Sap, she
showcas women. Do you think she attracts
men with their content? She doesn't
because she sells to women and she shows
that she talks about the things that
women want.
>> Yeah, the boss babes, right?
>> Easy, right? Like it's it life is so
easy. Content is so easy in attracting a
person. You just have to do a couple
things. You have to talk about things
they like. You have to show things they like
like
>> and you have to make them hear things
they like. Three things. It's easy. And
then you attract that person.
>> If you have a testimonial and you have a
testimonial with an 18-year-old young
kid, you're going to attract younger people.
people. >> 100%.
>> 100%.
>> When you have a testimonial with a guy
that is 30 years old and has capital,
you're going to attract people that are
more sophisticated with capital up front
to invest
>> and more serious will execute more, less
distraction, serious about business.
>> The only thing that people need is
people pay me because of my brain. >> Yeah.
>> Yeah.
>> Right. people pay you because of your
brain, right? Or you could utilize and
structure in a way where people pay you
because of your work. But the problem
there is you can use and people can
adapt your brain through evergreen
assets. There's so many different ways
you can package that
>> for people to get the right
implementation for them to scale. >> Yeah.
>> Yeah.
>> Second point is when you leverage your
own time, you won't be able to do that.
I was literally about to say because the
fact that I give my methodology to my
clients, my time is then okay because
they know what story sequences are for.
They know what the YouTube videos are
for and that's it.
>> Easy. And and the problem you have when
you utilize your own time is it's
amazing. You can help people but you
cannot you you leverage you trade your
time for money which is exactly the
reason why we're entrepreneurs and we're
not willing to do that. >> Yeah.
>> Yeah.
>> It's the whole point. That's why I said
I'm not going to sit down. Why would I
ever sit down for two hours to record a
real to sell something? I'm not doing that.
that. >> Yeah.
>> Yeah.
>> I'm here to have an amazing time with
you. Cool. Cameras are up anyways, but
I'm hoping to provide you low value.
Yeah, for sure.
>> And then [ __ ] leave, eat some food, and
and
>> Yeah, just [ __ ] off.
>> Do our thing. You know, I want to I want
to do my thing. I got to play paddle
tonight. I have other [ __ ] to do. You
think I have time to sit down for 2
hours record?
>> People need to know you're busy. People
need to know you're on your mission by
doing what you preach you're doing, not
by you sitting down to force yourself.
>> It contradicts. Yeah, it contradicts 100%.
100%.
>> Not even a joke. Me and a team spent
$500,000 building this since January the
1st. Wow. 2025. And what we've built is
literally going to change the entire
market based on the fact that we have
found a solution that works really well.
As an example, right,
>> the biggest problem people have in their
info business right now is they focus on
the ability to always attract new attention.
attention. >> Yeah.
>> Yeah.
>> Right. Every single person get caught
and gets interest the moment you talk
about something new. More leads, more
clients. Yeah. more. But the moment I
tell you, you know what? What if you
look at what you currently have? You
have a pot. Let's say you have this is
your business, right? You like new
leads. You need more calls. You want
bigger teams. But what if you look at
what you have right now? You know that
you don't need something new to already
triple your business.
>> Make the most out of what you have. Right.
Right.
>> Exactly. The problem is people never
really realize that they can get some
that they can get a lot about the things
they have. as an example. Right now, the
biggest thing when you make $10,000 a
month, you do math. Let's say you're
making $10,000 a month. Okay? Yeah,
currently you need to have a lot more ad
spend, a lot more content to get to
$40,000 a month. But let's say you just
fix the internal things in the business.
You have the same ad spend, the same
content, and the same team. Nothing
changes. The only thing that changes is
you can get your show up rate from 60 to
80%. Which is not a massive increase,
very realistic. your booking rate from
10 to 20%.
>> And your closing rate from
>> and your closing that this is like a
minimal change you're making. You can do
the calculations. You can go to chatbt
script and say yo what's the outcome if
I change these things you forex your
business. This is something that I was
doing with the team because last year
204 at the end I was frustrated. I flew
the team out Isaiah the boys. >> Yeah.
>> Yeah.
>> And I was strategizing. I was thinking
okay cool. How can we separate ourselves
from the market by focusing on solving
problems that are different compared to
anybody else? Every single person in the
market right now is trying to solve the
same problems. Every single person is
trying to make better ad scripts. Every
single person is trying to optimize for
a better content. Every which is true,
which is reality. But what if you not
only focus on solving that problem, what
if you start focusing on solving the
internal problems in the business? So I
made that plan. I was like, "Okay, cool.
I did the math. I was shocked by how
fast everything can increase the moment
I just optimize these small things in
the business. It can 4x the business
internally. If we're doing the 300 now,
we would do 1.2 2 million by just
optimizing these. >> Yeah.
>> Yeah.
>> Super simple. So we build a software
which is called Machi and Machi is
something that our team has custom built
and we implement custom for our clients
that has amazing features to save your
setter lots of time to make a whole
complete command operating hub for your
clients for yourself
>> which I would need bro because I have so
many clients with so many setters and
>> you have clients with a lot of setters
you have so many DMs and the best part
is now what what what what for example a
lot of different um like again when
you're using your setter right now
what's going happen is your setter needs
to manually tag people. >> Yes.
>> Yes.
>> Constantly manually tag and then cool.
Yeah, a lead is closed, but what happens
when a lead is closed? The setter
obviously forgets to tag that person,
right? The setter is not going to tag
that person manually. Okay, cool. This
lead went from warm to closed. >> Yeah,
>> Yeah,
>> they're going to forget that [ __ ] So
what we've done is we've integrated a
custom AI that automatically based on
the style of the conversation which AI
reads assigns a custom tag and when the
moment the moment a lead go the moment
lead goes from a new lead to a qualified
lead it changes that automatically. You
can connect this with canal you can
connect this with your payment processor
extremely easy with one click of a
button. The moment that happens, this
will automatically change towards win,
which is one of the most efficient
things ever because now you don't have
to focus on all these manual assignments
anymore. This just all goes automatic. >> Yes.
>> Yes.
>> The other problem you have is, you know
what, Jerry, listen. I'm your setter.
I'm telling you, yo, can you send this
guy a quick voice now?
>> Because uh
>> I saw that the the feature, bro,
>> can I see a quick voice a lot because h
you know what? Like this guy just needs
some personalization. What if that is a
solution you can solve? I've had, bro,
I've been asked that so many times just
last month. That's my exact pain that
you just targeted, bro.
>> Now, what happens? Your setter can
manually type a message and say, "Hey,
boys." That's insane.
>> All good. Currently in the car,
>> whatever. This is what your setter does.
You don't have to give your setter
access to your Instagram anymore. You
don't have to, you know, show them the
girls you're texting. That's not a
problem anymore because this will all be
managed from one specific hub. What
happens now is when you type this, you
click on this voice note button. It will
automatically transform this text into
your custom voice. So the setter can say
any [ __ ] thing they want and it will
be transformed into your voice. Now how
much harder would that hit the prospect?
>> Of course, response rate is is way more
increased. Yeah, bro.
>> Everything is going way better. Yeah.
>> So now we'll be able to create complete
scale while people not thinking there's
any setter involved in this process.
Your setter wakes up not with having
thousands of leads in their inbox. No,
it's all structured by all priority
people unread. What you can even do is
you can filter by qualified lead. So
your setter wakes up, clicks on
qualified lead, show results, and now it
can see all the qualified leads that it
has. We recently installed this new mod
but as an example,
>> so no one is getting missed.
>> New lead,
>> shows all the [ __ ] new leads. These
are all the new leads. This one AI
software can 100% increase the cash in
your business without adding a single
dollar into your ad spend. But by just
optimizing inside the interior, the
inner part of the business and think
about the indirect results this will
bring your setter is more happy. Your
setter will make double the amount of money.
money.
>> And guess what? When the setter makes
double the amount of money, you make
double the amount of money.
>> Of course, it's a byproduct.
>> Exactly. Your team is more happy. You
have a more sustainable team. and you'll
be able to actually provide people value
actually properly structuring something
and then guess what you know what like
it's fun right it's amazing we have all
the new leads everything automatically
tech we can send voice we can do
everything we can manage everything from
here your setters don't need to get
access to your Instagram anymore but the
main thing every single week you get
reports so you can see as a business
owner instead of you being involved in
anything the only thing you do when
you're literally done working on a
Sunday evening you sit down right
>> sit sit down with the team for an hour
you say guys Look at all the numbers
business overview. You can see the
amount of total new leads. You can see
the total amount of qualified leads. You
can see the calls that were booked from
these leads. You can see how the setter
performed. You can see the amount of
times of the day most people in your DMs
were active.
>> So you know that
>> when to post, you know, right? Reply
rate. You can see the reply rate from
specific messages. We right now have a
calculation where we can see
specifically the reply rate of to
several openers. So with one of our
clients specifically here, Daniel, what
the main thing that we saw was
>> one opener got a 40% open rate. The
other one is at 69% open rate.
>> So right, it was no.
>> You have to understand this is the only
thing that you have to understand,
right? When we have a revenue calculator.
calculator. >> Yes.
>> Yes.
>> Let's say your open rate doubles. You
literally have double the calls. >> Yeah.
>> Yeah.
>> And literally double the sales. >> Yeah.
>> Yeah.
>> Which is double the money.
>> You go from 100 to 200 grand just by
changing the open.
>> No extra dollar. That's the craziest
part, bro. Like you're not adding.
You're just I'm not adding anything.
Instead of a,000 DMs received,
>> you're just refining on the interior.
>> Thousand DMs received, but not a 100
responses, 200 responses. And you can
see as much as simple as this 45 grand,
right? You increase your AOV slightly
more because now we know what the market
wants. So we can specifically play into this.
this.
>> Second thing, you show a break. Cool.
Only 5% your conversion rate 40% and
your booking rate 5%. You literally make
four times the money. Y
>> by changing small things in the company
that people need. And this is something
that most people aren't aware of. And I
think this is going to be amazing because
because
>> and what's nice is that now you can also
track the amount of inbounds you're
getting in and that can correlate to
okay what stories did I post on
Wednesday what content or reals did I
post on this day that made me get this
many inbounds and that will literally
tell you everything you have to know
about what content to post this is
exactly and you're thinking in in next
level um upgrades because it's not only
the direct data we have it's the it's
the things that we can do with the data%
it's the way our team becomes happy by
actually working out of a great and
organized environment. It's the ability
for us as founders to know, okay, cool.
You know what? I know exactly what for
content to make. Now, it it's just very
interesting to see exactly what's
working. The main common objections,
what are the main objections within the
DMs? Is it a timing objection, a
financial objection or trust objection?
Opener, which which opener work really
well, which follow-up scripts work
really well. The moment we realize with
Daniel, the client is in, you know,
we've done that.
>> Okay. Okay. Cool.
>> Killing it. Crushing it.
>> He's crushing. He's doing $150, $200,000
a month. He started like 6 months ago.
does did 10k a month. Um, but the thing
that we saw is, okay, when we utilize
Airbnb in the follow-up scripts, we
start to see a massive increase in his
reply rate because the reply rate was 6%
before. So, six out of the 100 people
replied to his follow-up. Now, 29.4%
does that. We can see the scripts that
are working. We can see the call to
action. We can see everything. It's
[ __ ] ridiculous. what we've built is
going to completely revolutionize the
[ __ ] info industry because this is
the thing that people need to build the
core foundation. You also have to
understand the other thing, right? You
use it, you know how it works,
everything you just said. But the main
thing when the foundation of the
business is built, right? The foundation
of the business is built, you know what
you're doing. You know what you're
talking about every single thing, right?
>> Then you will never have fear of
spending more money on ads anymore
because you know it converts anyways.
Let's say your center is a little bit
[ __ ] and your even your closer is [ __ ]
but you know your data. You know what
the conversion points work. You know
that the actual text strips that you
know everything. You know that people
going to show up. You know your booking
rate is high anyways right away, right?
Based on everything that you do based on
the conversation or the organization and
the data that we have. You're going to
make money anyways. So now what if you
do have a good setter and you do have a
good closer in place. This will
obviously replace in a couple months.
This will replace a setter completely. >> Yeah.
>> Yeah.
>> Completely. You don't need a set. >> Yeah.
>> Yeah.
>> Right. What if you have an amazing
closer? you have this in place, you
literally don't need to do anything anymore.
anymore. >> Yeah,
>> Yeah,
>> because constantly, as you can see here,
you get data every single day. So, we
have a Slack channel, right, with our
clients and we can see exactly what's
going on. We can see the the data that
people have on a daily basis, the amount
of leads that they got, the messages
that they got, the calls that are booked
in, the calls that are still the
potential qualified leads, the people
that are in contact with. So, it's all automated.
automated. >> Yeah.
>> Yeah.
>> It's just changing the whole market of
the the projection of what we're working
on. And I think that's [ __ ] going to
be next level. The thing that people
need is data.
>> Yeah. So, whenever this is open, like if
it's open now, let me know. I have a
couple clients that for sure want to
>> like get on with this, bro. 100%. >> Absolutely.
>> Absolutely.
>> It'll help you. It'll help me. It'll
help my clients. Everyone wins.
>> It helps everyone, bro. What are we
doing with info? What are we actually
selling? We're selling information. >> Yeah.
>> Yeah.
>> Right. We're selling information. And
some people do it in a legit way. Other
people, they don't. But we're all
selling information. >> Yeah.
>> Yeah.
>> We're selling something non-tangible.
So, what is the biggest benefit of what
you can add to something that is not
tangible? It's data. It's making
something tangible because when you do
make something tangible and you can do
you have the ability to predict something.
something.
>> Yes. When it's predictable, that's when
you can scale.
>> That's the moment you can just double
the ad spend. That's it. >> 100%.
>> 100%.
>> Easy. Literally, you described having
multiple setters in Machi is the
solution because you can manage it. >> Yeah.
>> Yeah.
>> Like what I want to give you a different
answer. The main thing is you want to
have an operational hub of where you can
manage and you want to be efficient as [ __ ]
[ __ ]
>> Birds view, right? And then I'm able to
make data based I mean choices based off
data. That's the You can have multiple
people and you can organize everything.
You can have different lists and
different you can have their separate
chat for setters. So it automatically
adds a conversation to each specific
setter. So setters don't manually need
to choose. Okay, cool. I want to have
this lead. I want to have this. No, it
automatically spreads it out to each
setter. Yes.
>> Which is [ __ ] amazing. Business is
not about profit. Business is about time.
time. >> Yeah.
>> Yeah.
>> I'd rather have free time, make 50%
profit than have 90% profit working in
the trenches.
>> Yes. The only way you become capable in
becoming bigger and making more money is
the ability to translate to people how
you can save yourself time and translate
your skill set so you can duplicate
yourself. Yes. And I feel like sometimes
especially in the agency space when
you're working so much on active work in
the trenches you don't have time to sit
back and think for a second. The best
choices I've made and ideas I've had was
either when I was flying or like say for
example 3 days ago I was on the balcony
with an amazing view which I'll show you
afterwards the palm and I'm just
thinking pen and paper and I'm thinking
I'm thinking I'm thinking
>> why because I have a team to be able to
do the work that I used to do but now
they understand how to do it. >> Exactly.
>> Exactly.
>> And you're thinking in systems and I'm
always thinking in exponential. How
could I do one exponential input for as
many outputs as possible? Exactly.
That's how I think in business and
that's how I got my setters and my
closers and people in my team to think.
>> But that's like the external part.
That's what you're doing with the
content now. That's what you're gonna
do. You're gonna be able to produce what
you do while distributing in four
different formats instead of sitting
down for one reel, sitting down for one
YouTube video. It's the key, bro. >> Yeah.
>> Yeah.
>> And um
>> yeah, crazy shift on content though.
Like this past hour, bro. Crazy shift on
the content. I now know exactly what I
have to do and it's going to really
really help a lot. You'll see my content
in the next month, two months, three
months. It's going to change
>> next level, bro. It's gonna grow and
it's gonna be really [ __ ] pumped.
Next time we're gonna talk, it's gonna
be at a quarter million a month, bro.
>> Let's get it, bro.
>> I know it's gonna come
>> easy. No, I'm happy with this, bro.
Let's [ __ ] eat some food. I'm dead,
