0:01 how do you get rich when you have
0:03 nothing here are 10 rules of money that
0:05 have made me a shitload of money and
0:07 hopefully will make you a shitload of
0:09 money too starting with number one you
0:12 don't have to be smart to get rich I
0:14 used to believe that you had to be smart
0:16 and you had to be like from an Ivy
0:18 League school or of some like crazy
0:20 background in order to get rich and that
0:22 is kind of how I viewed it for a long
0:25 time until I had a really interesting
0:29 experience it was back in 2016 and I was
0:31 trying to make money with my first
0:34 business and I went to this Meetup event
0:36 and I remember I was making like no
0:39 money so like I felt like I was like the
0:40 odd man out there I'm like I'm just
0:41 trying to learn from everybody like I
0:43 don't have any ego in this like whatever
0:45 I can learn I will learn I remember this
0:46 guy went on stage this is so mean but
0:48 like like kind of an idiot and he got up
0:49 on stage and he was like I haven't been
0:52 able to break past like $400,000 a month
0:54 in that moment my entire world shifted I
0:57 literally left the room and I called my
0:59 dad and I was like Dad I will never ever
1:01 work a job again because I am smarter
1:03 than that guy there is no reason why I
1:04 can't make the same money as him and it
1:06 was like the best thing that could have
1:07 ever happened to me because what I
1:09 realized is that making money is a game
1:10 and you have to know how to play that
1:12 game and it's not that he was smarter
1:13 than me and it's not even that he worked
1:15 harder than me but he understood the
1:17 rules of the game a way that I didn't
1:19 you don't need Superior intelligence to
1:21 win the game some of the richest people
1:24 that I know are in fact not that smart
1:26 at all getting rich you don't have to be
1:28 a genius you need to work hard be
1:29 patient and you need to have common
1:31 sense probably the three most important
1:32 things that you could do when it comes
1:33 to making money but when I first started
1:35 making money I couldn't even use proper
1:37 grammar and that's really what led me to
1:39 realize like being rich is not about
1:41 having a high IQ it's about making smart
1:43 choices and sticking with them long
1:45 enough to watch them pan out you got to
1:46 be a little dumb you know what I've
1:47 realized about smart people is that
1:49 super super smart people usually miss
1:51 out on opportunities because they see
1:53 too much of the risks when you're really
1:55 smart you only see all the risks that
1:56 could occur and so you actually pass up
1:58 a lot of opportunities not being
1:59 intelligent is actually to your
2:01 Advantage when it comes to making money
2:02 because you'll take opportunities that
2:04 others won't and so it's not about how
2:06 smart you are it is about how smart you
2:08 work so the question is are you willing
2:10 to work hard can you make sound
2:12 decisions can you wait if you can do
2:13 those three things I promise you you can
2:16 make money the next rule of money is
2:18 that saving money will not make you
2:20 money but it will give you the security
2:21 to take risks when I first started
2:23 making money with my company gym launch
2:26 I was excited I was making money but it
2:29 was overshadowed by the fact that I had
2:32 debt and I had no savings and so for me
2:34 the first thing I did when I made money
2:35 is I paid off all my debt the second
2:37 thing I did I put together what I call
2:40 is like an oh [ __ ] fund which is like if
2:41 everything goes to [ __ ] I know that I
2:43 have enough money to pay my bills pay
2:47 for my living pay my expenses and start
2:49 from scratch if needed the moment that I
2:51 took my money that I had made for my
2:53 business and I put it into that fund it
2:56 was like it unlocked a new layer of
2:58 creativity for me because then I said
3:00 okay now everything that comes in I can
3:02 use to build because I know that I don't
3:04 need to worry about my bills I can take
3:05 care of the business now and so what I
3:07 did with that money I took $4 million
3:09 and I put it into starting another
3:11 company and then I took the other money
3:13 that was coming in and I put $3 million
3:15 into starting a software company called
3:17 Allen which was a software that we used
3:19 within the company I do not think I
3:20 would have been able to do any of those
3:22 Investments if I had felt like it was
3:24 either the investment or me paying for
3:26 my apartment saving money you're not
3:27 going to save your way into becoming a
3:29 [ __ ] billionaire what I look at it as
3:31 is is will this money give you the
3:33 security and peace of mind so that you
3:35 can focus all of your attention on to
3:38 just making money and what it did for me
3:41 created a space for me to take risks and
3:43 making more money does require you to
3:45 take risks just like you start a
3:47 business and you have to invest some
3:49 some amount of money time resources if
3:50 you want to keep growing a business
3:51 you're going to have to keep doing that
3:53 and what I recognized is that for me I
3:55 had to create that space for myself by
3:57 making sure that I knew that no matter
3:59 what no matter what happened I would be
4:01 taken care of of so it's not about
4:03 living below your means it's about
4:05 creating the means to take risks so
4:07 savings won't make you wealthy but they
4:10 will give you the security to step out
4:12 and take opportunities that might the
4:15 next rule of making money is that you
4:17 make no money for a significant period
4:19 of time and then you make all of the
4:21 money at once the way that you get rich
4:23 is you put in a [ __ ] ton of work without
4:25 seeing the result of it the first 2
4:27 years of me building my business I
4:30 didn't just not make money I lost lost
4:32 money and then one day I made a [ __ ] ton
4:33 of money and people were like wow you
4:35 got so lucky but it's not that you get
4:37 lucky it's that it's called the Dunning
4:39 Krueger effect which is essentially
4:41 people overestimate their ability to do
4:43 something if you didn't overestimate it
4:45 you wouldn't start doing it in the first
4:47 place you quickly realize that it's hard
4:50 and you suck at it but then if you stick
4:52 with it knowing that you [ __ ] suck
4:55 and it is hard eventually you get better
4:57 and then one day you've stacked enough
5:00 skills that you see the benefit or the
5:02 reward for all the work you've put in
5:04 this is what every person goes through
5:06 when they are trying something new to
5:07 make money to build a business whatever
5:09 it might be so for example when I was
5:11 starting my first business I started and
5:13 I was like this is going to be easy I
5:14 know what I'm doing all this stuff and
5:15 and then you realize oh my God I
5:17 actually suck but I didn't stop I can't
5:19 lose if I don't stop but I know I will
5:22 lose if I stop and then one day 2 years
5:24 in when I'm thinking nothing can get
5:26 worse and we're definitely going to go
5:28 into bankruptcy it all clicks we went
5:32 from zero to $7 million in six months
5:34 and from zero to $27 million in two and
5:36 a half years and that is called the
5:38 Dunning Krueger effect because during
5:41 that period of time when I felt terrible
5:42 that is when I accumulated all the
5:44 skills to make money that nobody and
5:46 nothing can ever take from me and if you
5:48 are trying to make money I want you to
5:50 know that you can't skip that you cannot
5:53 skip the hard [ __ ] that it takes to get
5:55 to the other side learning never goes to
5:58 waste skills only compound but you have
5:59 to stick it out long enough to watch
6:01 them compound and that's how you make
6:02 money it's not like you have to
6:04 accumulate one skill to make money
6:06 you've got to accumulate 20 this is the
6:09 nature of exponential growth you work
6:11 really hard and get very small results
6:13 for a period of time and then everything
6:15 accelerates and it all happens all at
6:17 once did you know that Howard Schultz
6:20 didn't make any money from Starbucks for
6:23 17 years he at one point had to borrow
6:25 money from the guy who made the boxes
6:28 for the shoes to pay payroll nobody
6:30 wants to talk about fact that it's
6:31 actually hard if you want to build
6:33 something sustainable the more money you
6:35 want to make the more periods of times
6:37 that you're going to have to go through
6:38 where you don't see the fruits of your
6:40 labor the reason a lot of people don't
6:41 make a lot of money is because they
6:43 don't know how to delay gratification
6:44 the reason I know that I will make a
6:47 billion dollars is because I know that I
6:49 can delay gratification I can build
6:50 something that will for sure make a
6:52 billion dollars because I know how to
6:54 wait a lot of people want to make it now
6:56 and the reason that they won't make more
6:58 money is because they're so fixated on
7:00 making it sooner but if you can get
7:02 through that period of eating [ __ ] you
7:04 will make more money than everyone else
7:06 the next rule is that money always
7:09 chases the best when you're good you
7:12 chase money when you're excellent money
7:14 chases you I remember when I was first
7:16 trying to make money as a personal
7:18 trainer I didn't know how to get clients
7:20 and I saw people that I was working with
7:22 and I just saw that they had unending
7:24 clients and I was like how is it that
7:26 they have so many clients and I don't
7:28 and I had a mentor at the time and he
7:30 said something to me that really stuck
7:32 with me focus on being the best and
7:34 forget the rest he was like Lea focus on
7:37 being the best trainer that exists so I
7:39 was like how can I build up evidence
7:41 that I'm the best because I was like I
7:43 need to get these stories that I can use
7:45 to show people that if you work with me
7:47 these are the results I produce so I was
7:49 like okay I'm going to sign up for a
7:51 fitness competition because I think that
7:52 if I want to be the best trainer I have
7:54 to show people I didn't just lose weight
7:56 I then competed in a fitness competition
7:58 from doing those things and becoming so
8:01 good I couldn't even take on the amount
8:02 of people that came to me when you do
8:05 your best people notice and when people
8:08 notice money and success will find you
8:10 but it starts with being the best it
8:12 doesn't start with trying to accumulate
8:15 money it starts with trying to be
8:17 excellent because money is attracted to
8:20 value and excellence in any field
8:22 creates value that people are willing to
8:24 pay a lot of money for if you are a
8:26 celebrity personal trainer that has
8:29 gotten let's just say Kim Kardashian
8:31 into tip top shape and you've shown a
8:33 transformation where she's lost 30 lb
8:35 and gotten a sixpack and ripped versus a
8:37 personal trainer that works at the YMCA
8:39 and doesn't have any testimonials from
8:41 clients which one provides more value
8:44 this one which one gets more money this
8:46 one because they have demonstrated
8:49 Excellence first you have to become the
8:51 best then you have to make people aware
8:53 that you're the best and once you do
8:56 that money will come to you like for me
8:57 I make a lot of money because I [ __ ]
8:59 love business and so money is a a
9:02 consequence of me liking business and by
9:04 consequence I create a lot of value
9:05 which then creates me a lot of money but
9:08 I don't ever think about making the
9:11 money first I think about creating value
9:14 in my business and then the money comes
9:16 if you ask yourself how to be excellent
9:18 the money comes as a consequence of it
9:20 find a game that you can be number one
9:22 at and I only know that I can be number
9:23 one at something when I'm [ __ ]
9:25 obsessed with it and so ask yourself
9:27 like what could I be number one on and
9:29 play that game cuz if you do that the
9:32 money will follow the next rule is that
9:34 learn how to make money while you're
9:36 awake before you try to make money while
9:38 you sleep when I first started my
9:39 business gym launch I had a guy come to
9:41 me and he was like Lila I see that
9:42 you're making money and like that's
9:43 amazing he's like but you need to learn
9:45 how to make money while you sleep and I
9:47 was like make money while I sleep that
9:48 sounds [ __ ] great because I'm out
9:50 there I'm [ __ ] busting my ass every
9:52 day what's the secret so this guy's like
9:54 yeah let me tell you about real estate
9:55 and actually I have this little business
9:58 where you know I will essentially buy
9:59 this real estate for you and then you're
10:01 just going to get passive money that it
10:03 generates each month from the renters I
10:05 was like sure let's do it we buy this
10:07 rinkadink house I was all excited I was
10:09 like this is it maybe instead of having
10:10 like a real business we're going to get
10:11 into like real estate we're going to be
10:13 Real Estate Investors oh man was I
10:15 [ __ ] wrong we buy this house this
10:17 [ __ ] house is the bane of my [ __ ]
10:20 existence this house was more work than
10:21 I could have ever imagined cuz they
10:22 didn't tell me I'm going to have to
10:25 manage tenants I was liable for all
10:26 these things that were happening with
10:28 the home I didn't know that property
10:30 management companies could drop your
10:31 account and then you had to be the one
10:33 to manage the property all things that I
10:36 didn't know that house took me almost a
10:38 year to get rid of and it cost me
10:40 $20,000 just like building a business
10:42 takes skills so does picking the right
10:44 opportunities to invest in investing
10:46 itself is a skill so if you want to make
10:47 money while you sleep that is a skill of
10:49 its own that you also have to learn and
10:50 I can tell you as somebody who has made
10:52 not hundreds but tens on tens of
10:54 Investments because like I don't do tiny
10:56 Investments I typically do sizable ones
10:57 that is a skill on its own there are
11:00 more transferable skills from learning
11:02 how to actively make money into
11:03 passively making money then there are
11:05 passively into actively lots of people
11:06 who know how to build a business and
11:09 actively make money can learn eventually
11:11 how to invest and usually it goes in
11:13 that order going from investing and only
11:14 knowing how to invest into trying to
11:16 actively make money it's a harder
11:18 transition to make and so what I Tred to
11:21 do in that time is I try to skip steps
11:23 which activity you know investing versus
11:25 actively making money do you have more
11:27 skills already that set you up for
11:29 success and for me at that point time I
11:31 had already more skills in learning how
11:33 to actively make money than I did in how
11:35 to invest that money and most people are
11:37 there they've had a job maybe they have
11:39 like somewhat of a business and then
11:40 they say Okay I want to go learn how to
11:42 invest completely different skill you
11:45 would probably have a shorter time to
11:47 value of like learning how to make money
11:49 if you just said I'm going to learn how
11:51 to actively make money in a more
11:53 meaningful way and so what I recognized
11:54 I was trying to skip steps in that
11:56 situation because there's nothing
11:58 passive about learning skills you will
12:01 learn active skills to make passive
12:04 income even passive income requires
12:06 skills there's no way to make money or
12:08 compound your money that doesn't require
12:11 some level of skill you can't have money
12:13 work for you until you know how to work
12:15 for money if you want to learn how to
12:17 make passive income you first have to
12:19 learn how to make active income Warren
12:21 Buffett said this before you can let
12:23 money work for you you have to put in
12:25 the work yourself Active Learning and
12:27 effort come first passive rewards come
12:29 later and that was said by the greatest
12:31 investor of all time everybody that I
12:33 know that has made it to the level where
12:35 they are passively creating income and
12:36 they're doing it in a really meaningful
12:39 way they have first [ __ ] killed it at
12:41 actively making income and what I
12:43 realized for myself was I am a decade
12:46 into business and I am just now learning
12:48 and getting proficient at investing
12:50 money and if you invest money properly
12:53 it does make you money in your sleep but
12:54 nobody talks to you about how much
12:57 effort goes into selecting deals
13:00 negotiating deals it is also so active
13:02 you are actively learning how to do
13:04 deals and negotiate and then getting
13:06 money later the next rule is that if
13:09 money is the only goal you will never
13:11 have enough when I sold my first company
13:14 3 years ago I remember the moment where
13:16 the big check hit my bank account that
13:17 has always been the goal at least with
13:19 my first company it was like make a ton
13:21 of money I remember in that moment I
13:23 felt nothing I didn't even feel like
13:25 super excited if anything I felt relief
13:27 cuz I was done with the process and the
13:29 process had been painful I didn't feel
13:30 like like a different person I didn't
13:32 feel like better and what I realized is
13:34 that if money is the goal you just never
13:36 have enough money is only a tool that
13:39 you can use to then get other things
13:41 once I realized that the next thought I
13:42 had is what am I going to do with this
13:44 money what am I going to use it to build
13:46 and that is why I started acquisition.
13:47 comom literally the day after I sold my
13:50 business is because I said I can use
13:52 this to create this next thing that I
13:54 Envision in my head it wasn't like money
13:57 itself made me happy the only reason
14:00 that that money now was meaning to me is
14:02 because I was able to take it to invest
14:04 in my next dream and now I've been able
14:06 to use that money to make my dream come
14:08 to life and that's meaningful to me and
14:11 that's a worthy goal money itself it
14:13 only is a means to an end and so the
14:14 question is what's the end for you see
14:16 time is a tool that used to make money
14:18 and so what proceeds making money is
14:20 learning how to manage time because if
14:22 you cannot use your time to create money
14:24 then you won't have money but most think
14:25 it stops there and that's it doesn't
14:27 stop there because then now that you
14:29 have money the question is how do you
14:31 manage money money is a great servant
14:33 but is not a great Master because as
14:35 long as it's your master you will never
14:37 have enough of it it is simply a tool
14:39 that you use to reach your end goal if
14:41 you accumulate millions and millions and
14:43 millions of dollars and it just sits in
14:44 your bank account what's that money
14:46 doing for your life does anything about
14:48 your life change do you feel happier do
14:50 you accomplish your dreams if you don't
14:52 use money to create something else you
14:54 might as well not have it because it
14:56 will have no effect on your life the
14:58 only reason to make money is to do
14:59 something something with it what are you
15:01 going to build with the money you make
15:03 how are you going to use it to make your
15:06 life and other people's lives better you
15:09 have to be romantic about the process
15:11 not the outcome I want to build an
15:13 amazing business a consequence of that
15:16 is that I make money that money is
15:18 useful in building an amazing business
15:19 and so money is like a hammer it's only
15:21 as useful as what you build with it in
15:23 building my business and accumulating
15:26 all this money I did not get happier
15:28 having more money I got happier through
15:30 the process of who I became to create
15:31 value that created money if money is
15:33 your end goal and money is why you do
15:35 things you will make less than everybody
15:36 else because money is a very empty
15:38 reason as to why to do things and so ask
15:40 yourself why do I want the money what do
15:42 I want to do with it you should spend
15:44 money on yourself because if you're
15:45 constantly suffering trying to make
15:46 other people's lives better what's the
15:48 point on the other side it's what do I
15:49 want to build with the money what do you
15:51 want to have happen with the money that
15:53 you accumulate and those are questions
15:55 to ask yourself because once you get a
15:56 certain amount of money you'll stop if
15:59 it's only about the money the next rule
16:01 is that if you have no money you should
16:04 have no shame many people stay poor
16:06 because they are too ashamed to do the
16:08 work that it takes to become rich I
16:11 remember when I was a personal trainer
16:13 and I went to college and then I got
16:15 this internship I had to be a hike guide
16:17 twice a day I remember there was this
16:18 guy and he was pretty out of shape and
16:20 he just wanted to go alone I was the one
16:21 to go with him to protect him on this
16:23 hike we're on this hike and then he
16:25 looks at me and he says you know what
16:27 I'm just really grateful that you know
16:28 we have people like you in this world
16:31 and I was like people like me he's like
16:32 yeah people that are willing to do the
16:33 work that you're doing like I could
16:35 never do what you're doing in that
16:37 moment I thought to myself dude I'm
16:39 willing to do this [ __ ] work because
16:40 one day I will be richer than you
16:42 because I am willing to do this type of
16:44 work what I realize those who are
16:45 willing to do the work it's not sexy
16:47 work but it is work and it will move you
16:49 along and it will make you money and it
16:52 will progress you those people will also
16:54 expose themselves to more opportunities
16:56 than anybody else there's a very famous
16:59 saying by Pericles poverty is not a
17:01 Grace but not striving to overcome it is
17:04 don't be afraid to put in the [ __ ]
17:08 work to do the odd jobs if you're not
17:09 rich there is nothing beneath you when
17:11 it comes to making money and it comes to
17:13 doing what You' got to do or to create a
17:15 stepping stone to the next thing if you
17:17 were born poor that is not your fault
17:19 but now you are an adult who has a
17:21 responsibility to work themselves out of
17:23 it and so whatever opportunities come
17:26 your way do not be ashamed to take them
17:27 because in taking opportunities like the
17:30 one I took I was able to get a job
17:32 anywhere else because I had the name of
17:34 that Resort on my resume people who are
17:36 willing to feel embarrassed to feel like
17:37 they're doing work beneath them creat so
17:39 much more opportunity for themselves
17:40 than those who aren't and if you're not
17:42 where you want to be there's nothing
17:44 below your pay rate there's no shame in
17:46 being broke and there's no shame in
17:49 doing grunt work but there is shame in
17:51 not trying to change your circumstances
17:54 the next rule of making money is that
17:56 counting other people's money won't make
17:58 you more here's a question does counting
18:00 some someone else's reps in the gym make
18:02 you more buff no so then why would
18:05 counting somebody else's money make you
18:07 more Rich counting other people's money
18:10 only steals more attention from you for
18:12 making your own money when you're in the
18:14 process of wanting to make money
18:16 constantly worrying about how much money
18:18 somebody else is making it might be that
18:20 you feel like you're going to be paying
18:22 someone too much money about 4 years ago
18:23 when we first started acquisition. we
18:25 had a deal come to us and it was a
18:27 really good deal everything fit and as
18:28 we're going through the deal process in
18:30 the beginning I knew I was like I'm
18:32 going to do deals where I get kind of
18:34 the short end of the stick because we
18:36 haven't done this before we didn't have
18:38 reputation doing it yet and so I was
18:39 okay with that and I just didn't really
18:41 think about it but I brought on a
18:42 different executive and that executive
18:44 came on and we were in the middle of a
18:46 deal process with this company my
18:49 executive came to me and he said Lea we
18:51 can't do this deal like this if we sell
18:53 for the Target that we have he's going
18:56 to make $500 million and I was like why
18:58 is that bad he was like that's not fair
18:59 he's like if if we do an exit he gets
19:01 $500 million and we' put in all this
19:02 work and we've done all these things and
19:04 we only get x amount like that's just
19:06 not fair I start thinking damn maybe I'm
19:08 just settling at the same time I'm
19:09 thinking like maybe there's something
19:11 I'm missing here but I looked on paper
19:13 and I was like well the deal aligns with
19:15 all the targets that we have despite
19:17 that we said you know what this doesn't
19:18 make sense for us we're going to need
19:20 this instead of this in order for this
19:22 deal to get done it ended up not working
19:24 out and I have watched that company over
19:26 the last 4 years essentially 10x in
19:28 value they've been incredibly successful
19:30 they have an amazing brand and
19:32 reputation and they have gone on to be
19:35 this like very very valuable company and
19:37 I really thought about it and I was like
19:39 man it was the wrong decision because if
19:42 the deal works for you why do you care
19:43 how much the other person's going to
19:45 make it's a poor State of Mind people
19:47 who don't have money are constantly
19:49 focused on how much everyone else has
19:51 and what I didn't realize is that that
19:53 person that was that bug in my ear I
19:55 actually have a net worth that is quite
19:56 literally a million times more than that
19:58 person's of course I'm not counting
19:59 other people's money
20:01 because that is not how wealthy people
20:03 think because they know that focusing on
20:05 someone else's Pockets does not fill
20:08 their own and they also know that
20:09 there's a lot of benefits to people
20:11 around you and other people having a lot
20:13 of money and that it's not some scarce
20:14 resource that you need to have more of
20:16 than every single person around you if
20:18 you're trying to make more money and if
20:21 you want to become wealthy stop looking
20:23 at other people's money if you are
20:25 scrolling social media and there are
20:26 people who piss you off because they
20:29 make more money than you unfuck follow
20:31 them and if every deal you make you feel
20:33 like you always need to have the upper
20:34 hand and you need to be making more
20:36 money than this other person you will
20:38 not have the best deals because the best
20:40 deals are when each person feels like
20:42 they got the better end of the deal
20:44 nobody that I know that is truly wealthy
20:46 does that they're happy when other
20:48 people make a lot of money what I do see
20:49 is that when people are less wealthy
20:51 they spend all this time negotiating
20:53 with other people that doesn't make you
20:55 more money it just makes other people
20:57 less and then eventually it makes you
20:58 less because you could could have been
21:01 spending all that time and energy into
21:03 just making more money the grass is
21:05 greener where you water it not where you
21:08 watch it the next rule is that you don't
21:10 need to change your beliefs to make more
21:12 money but you do have to change your
21:14 behavior I used to think that the reason
21:16 I didn't make enough money was because I
21:19 didn't have positive beliefs about it
21:21 and I see a lot of people buying into
21:23 this which is like you think that your
21:25 poor beliefs prevent you from
21:27 accumulating wealth when the reality is
21:28 that it's actually your poor behavior
21:29 when I first was thinking I need to make
21:31 more money I heard all these people
21:32 talking about like you have to manifest
21:34 the money and you've got to see it
21:35 before you get it I read this book I
21:37 remember and I'm not going to say what
21:38 book it was cuz I'm talking [ __ ] the
21:40 book specifically said I need to act as
21:43 though money is in abundance and I need
21:45 to act as if I'm already rich in order
21:47 to get more money and so I was like well
21:49 I guess rich people give away money and
21:51 so I started donating money and so I
21:52 remember I was leaving the grocery store
21:54 and I had just bought my food and I walk
21:56 out and I see this homeless guy and he's
21:58 like could you spare like any food I was
22:00 like yes and I gave him all my groceries
22:03 few days went by week went by I'm giving
22:05 away my groceries to hobos I'm donating
22:07 money and I was like nothing's changing
22:08 like you know these books are saying
22:11 that if I if I believe and I act like
22:12 somebody is Rich like this money is
22:14 going to come to me and then I met my
22:16 now husband and I started talking to him
22:19 about how I was trying to make more
22:21 money and he was like well what are you
22:24 doing and I was like well I took a job
22:26 where I'm making less money and so now
22:27 I'm reading this book about how to make
22:28 more money how to attract it into my
22:30 life life I remember he said this line
22:32 to me that just like really stuck he
22:34 said money doesn't discriminate who puts
22:36 in the work to make it and I remember he
22:38 said like you don't have to believe
22:39 certain beliefs to make more money he's
22:40 like you just got to [ __ ] work and
22:42 then I really like stepped back and I
22:44 was like what am I doing what if I
22:46 didn't try and change the way I think
22:48 and I just change what I'm doing every
22:50 day and that was when I realized I
22:51 should need put in the [ __ ] work if I
22:53 really want to make more money what do I
22:54 need to do and I was like I need to take
22:56 some [ __ ] risks because I am in a
22:58 place now where the opportunity that I
23:00 am in is one that is very limited in
23:01 terms of its upside potential of making
23:03 money and so that is when I was like I
23:05 need to take a risk in terms of starting
23:07 a business and that is what really
23:09 propelled me into saying like [ __ ] all
23:11 of this trying to manifest the money in
23:13 my mind I'm going to try and go make
23:16 money with my hands the road to success
23:18 you get there by working hard you don't
23:20 get there with intention you get there
23:23 by doing it and one of the key pieces in
23:26 making more money is going from staying
23:28 in your head to getting busy with your
23:30 hands and a lot of people never make
23:32 that switch they think by reading all
23:34 these books and all this [ __ ] out
23:36 there that for some reason your brain
23:37 and your feelings are preventing you
23:40 from making money I promise you that if
23:42 you go out there and you do the same
23:45 things as a person who made a million
23:47 dollars you will make a million dollars
23:49 even if you don't believe you're worthy
23:51 of it and that's what took me seeing it
23:53 to understand it I didn't believe in
23:55 myself and I didn't believe that it was
23:56 possible for me to make that kind of
23:58 money I didn't believe it was possible
23:59 possible for me to make hundreds of
24:00 millions of dollars never believed it
24:02 once never thought it was possible ahead
24:05 of time and here I am I just took action
24:07 like somebody who could that's it that
24:10 is why this rule is so important because
24:12 you can't manifest your way to a million
24:14 bucks you have to go [ __ ] work for it
24:16 money usually comes to the people who
24:19 are too busy working to look for it go
24:21 change your actions and your thoughts
24:22 and beliefs will follow you don't need
24:24 to read more books you don't need to
24:26 change your mindset you need to take
24:27 action there's a quote that I always
24:28 remember by Tony Robins stay in your
24:30 head you're dead nothing good comes from
24:32 staying in our heads get out of your
24:35 mind and get into life and start taking
24:36 action like somebody who could make
24:38 money and it wasn't until I got out of
24:40 this cycle of staying in my head and
24:42 trying to change my beliefs in order to
24:44 take action that I realized that that
24:45 was actually what was keeping me stuck
24:46 thinking that I needed to change my
24:48 beliefs was preventing me from making
24:50 money the last point is that the amount
24:53 of money you make is directly correlated
24:55 with the difficulty of the problem that
24:57 you solve so Elon Musk was actually the
24:58 first person I ever heard say this it
25:00 was a quote to the degree of if you want
25:02 to make more money provide more value by
25:04 solving harder problems the mission of
25:06 Tesla to accelerate the world's
25:08 transition to sustainable energy because
25:09 we see what happens if we don't have
25:11 sustainable energy and Elon is extremely
25:13 passionate about that the mission of
25:16 SpaceX is to make life multiplanetary
25:18 all of the missions of every company
25:20 that Elon Musk has all solve a very big
25:23 problem and by consequence of that he
25:25 makes a lot of money and so how does
25:26 that translate to you I'll give you an
25:28 example I knew a guy and he had a
25:29 software company and that software
25:31 company did well and it was a software
25:33 company that basically did SMS chat and
25:36 so it facilitated a chat between a
25:39 prospect and a company that wanted to
25:40 acquire that Prospect and it just wasn't
25:42 like growing like somebody would want it
25:44 to and to me I'm looking at I'm like
25:45 well it's a good tool at the same time
25:48 there's like 30 other tools that solve
25:50 that problem he wants to do a deal with
25:52 me because we were one of the biggest
25:54 customers of this platform and so when
25:56 he comes out there he actually presents
25:58 me with something completely out of
25:59 nowhere he says I've actually started a
26:01 different company I just wanted to bring
26:03 it to you cuz I started this new protein
26:05 bar and I was like oh a protein bar very
26:06 interesting and I'm thinking to myself
26:08 this is probably going to fail because
26:09 there's so many protein bars out there
26:11 little did I know I took one bite of
26:14 that protein bar and I was like [ __ ] I
26:15 never want to eat another protein bar
26:17 again it didn't taste like a protein bar
26:19 and it didn't have whey protein in it
26:20 and I was like holy [ __ ] this is going
26:23 to blow up why the problem that it was
26:24 solving is a problem that no other
26:26 protein bars in the market had solved
26:27 which is that all of them gave you a
26:29 stomach ache tasted like [ __ ] and had a
26:31 lot of calories his was the lowest
26:33 calories I'd ever seen didn't taste like
26:35 protein didn't give me a stomach ache
26:37 this company the tech company that he
26:38 had actually ended up just floating
26:40 along and then he sold it off for like a
26:43 couple million dollars this company blew
26:45 the [ __ ] up and gave him a multi9 figure
26:47 payday because he solved a harder
26:49 problem you are directly paid in
26:50 proportion to the difficulty of the
26:52 problem that you solve I was a personal
26:54 trainer and the most that I maxed out at
26:56 was making six figures a year and that's
26:58 because I taught people how to eat right
27:00 and exercise so I'm helping them solve
27:02 the problem but I'm not like fully
27:03 solving it if you take it a next step
27:05 further let's look at something like OIC
27:07 how much more money does the creator of
27:10 OIC make than personal trainer Lila you
27:12 just give somebody a medicine and then
27:14 they aren't hungry and therefore they
27:16 lose weight it's the same problem but
27:18 we're removing the amount of pain they
27:20 have to incur to have it solved that is
27:22 why somebody who creates OIC is going to
27:23 make more money than somebody who
27:25 creates a workout program the amount of
27:27 pain someone has to endure to get the
27:29 solution again value is created when you
27:32 create a better solution or you remove
27:34 more pain from the solution and so in
27:36 this instance why what I realized was
27:38 like oh my gosh I might have solved the
27:40 problem but they have to incur so much
27:41 pain in order for it to be solved it's
27:44 not that valuable a lot of people stay
27:47 stuck making less money because what
27:48 they don't recognize is that they're
27:50 solving either problems that don't
27:52 create a lot of value or they're solving
27:54 problems no differently than somebody
27:56 else time over time again my personal
27:59 wealth has gone up in accordance with
28:00 the difficulty of problems that I am
28:04 able to solve first I started one-on-one
28:05 teaching people how to lose weight I
28:08 went from doing that to selling
28:10 customers into gyms for gym owners and
28:13 then I went from that to teaching gym
28:15 owners how to get customers and then I
28:18 went from that to teaching gym owners
28:20 how to build sellable gyms and then I
28:22 went from that to teaching business
28:25 owners how to build sellable businesses
28:27 then I went from that to teaching CEOs
28:29 and found Founders how to build eight or
28:33 nine figure Enterprises and each time
28:35 what you notice is that I solved a
28:37 harder problem and each time I took a
28:40 jump in solving a more complex problem
28:42 or providing more value I made
28:44 exponentially more money and it's just
28:47 been solving harder problems or
28:49 providing more value than anybody else
28:52 by removing more pain from the solution
28:54 I also wouldn't have been able to solve
28:55 the really big problem if I hadn't first
28:56 solved the very small problem at the
28:59 beginning you can't expect that day one
29:01 you're going to go from like zero to a
29:04 billionaire it's just so rare that that
29:05 happens because the skills that you
29:08 accumulate in solving the small problem
29:10 allow you to stack those skills to then
29:11 eventually solve the bigger problem if
29:13 you solve harder problems you make more
29:16 money but you can't skip steps the only
29:18 reason I can make the money I make now
29:20 is because I have put a decade of eating
29:23 [ __ ] in and just time over time skill
29:25 stacking solving harder and harder
29:27 problems wealth comes from solving
29:29 problems s that others are either
29:32 unwilling or unable to solve for themselves
