0:01 You're probably missing out on the
0:03 biggest wave of free traffic your
0:05 business has ever seen. Seriously, your
0:07 competitors right now are probably all
0:09 locked in that old soul crushing system
0:11 of paying loads of money for Google Ads
0:13 and Meta Ads when actually there is a
0:15 quiet revolution happening and there is
0:16 a sneaky way in around the back door
0:17 which I'm going to share with you. So,
0:19 what if I told you that your ideal
0:20 clients are already asking for your
0:22 services, but instead of asking a
0:24 friend, they're asking AI. They're going
0:26 to places like ChatgBT, Claude,
0:27 Perplexity, and the AI that is built
0:29 right inside their phones and they're
0:31 typing in things like this. What is the
0:34 best roofing contractor in Dallas or
0:36 what is the best dentist in London? Or
0:38 who is the best business coach for
0:40 firsttime founders? This is happening
0:42 every single day. But here's the
0:44 question that really matters. When AI
0:47 gives an answer, is it recommending you?
0:48 For the vast majority of business
0:51 owners, the answer to that is a hard no.
0:52 Their websites and their entire online
0:54 presence are built for a world that is
0:56 completely vanishing before our eyes.
0:58 And although they are everywhere online,
1:00 they are completely invisible to this
1:02 massive new wave of clients. And they
1:04 are completely missing the wave. So in
1:05 this video, I'm going to show you
1:06 exactly why. And I'm going to give you
1:08 the exact step-by-step playbook to fix
1:10 it. So by the end of this video, we are
1:12 going to restructure your entire online
1:14 presence so that when someone goes onto
1:16 AI and they ask for help in your field,
1:17 your business is the one that it
1:19 recommends. And just to let you know,
1:21 this is not some really techy schmecky
1:23 fancy stuff. These are just cheeky
1:24 little hacks and tweaks that I'm going
1:25 to teach you which are going to make a
1:27 massive difference. And they're going to
1:30 turn AI into your personal 24/7
1:32 recommending machine. And it costs
1:33 nothing but a little bit of smart
1:35 effort. Now, I know this stuff works cuz
1:37 I live and breathe this stuff every
1:39 single day. I'm a keynote speaker on AI.
1:41 I own two AI SAS businesses. I'm a gold
1:43 SAS award winner with High Level for the
1:45 work that I've done. And day-to-day I
1:46 work with multi-million dollar business
1:48 owners and show them exactly where they
1:50 can implement AI and automation in their
1:51 business. And I've actually coached
1:53 hundreds of other people and shown them
1:55 exactly how to do the same. So the
1:56 strategy that I'm going to tell you
1:58 today is not theory. It's not just
2:00 something that's made up. This is a real
2:01 world playbook that actually gets
2:03 results. And so let's get into the good
2:05 stuff. So firstly, the paradigm shift.
2:07 Now before we can grab all of this free
2:08 traffic, you have to fundamentally
2:10 change how you think about the internet.
2:12 For 20 years, we've been obsessed with
2:14 one thing, SEO, search engine
2:16 optimization. And all we're thinking
2:18 about is like, how can I climb the
2:20 ranks? How can I please the Google
2:21 algorithm? And we were basically trained
2:24 on the internet being this entire kind
2:25 of competitive library, and we just need
2:27 to like fight for attention all the
2:29 time. But that era is completely over.
2:31 We are moving from a world of search
2:33 engines into a world of answer engines.
2:35 So if you think about it, when you go to
2:37 Google and you ask a question, it gives
2:39 you a whole list of places where you can
2:41 go and find that answer. You have like
2:42 all these links to click and you can
2:43 click on that and then you have to
2:44 search that website and then you might
2:45 find the thing and then you have to
2:47 click on something else and basically
2:49 it's just a directory that gives you a
2:51 load of links. But an answer engine like
2:52 chat GPT does something completely
2:54 different. You ask it a question and it
2:56 just gives you the answer. It's not
2:57 telling you where to go to find the
2:58 answer. It's just going to give it to
3:00 you right there. So what it does is it
3:02 goes and scour the internet and goes on
3:04 all these pages and looks through all
3:05 this stuff and finds the information
3:06 that it wants and then it brings it back
3:08 to you in a nice neat package and says
3:10 there you go that's what you want. So
3:12 this is why it's such a monumental shift
3:14 because if you are not in that single
3:16 answer then you are invisible. There's
3:18 no second page. There's no like climbing
3:20 the ranks over time and you know
3:21 eventually you're going to get to to the
3:23 top. You need to be that answer. So
3:25 you're either the recommendation or you
3:27 don't exist in that conversation. So,
3:29 how does AI decide who to recommend?
3:31 It's not magic and it's also not random
3:33 either. It's actually a process of
3:34 digital vetting. So, what it actually
3:36 does is it kind of works on like a
3:38 scoring system. So, when it goes out to
3:39 find the answer, it's going to scour the
3:41 internet and look across a few different
3:43 pillars and you're going to get a score
3:44 based on all of those pillars. And then
3:46 the highest score basically is the one
3:48 that wins. So, what we actually want to
3:50 do is we want to see how we can get you
3:52 scoring really high in all of these core
3:54 pillars that AI search checks against.
3:56 So the first pillar that makes up the
3:58 foundation of this entire strategy is
4:00 clarity. The first question that AI is
4:03 going to ask is can I understand with
4:05 100% clarity what this business does,
4:07 who it does it for, and what problem it
4:09 solves. So if your website is full of
4:11 like loads of vague language and it's
4:13 super fancy and super fluffy and you
4:15 can't really figure out what it does or
4:16 who it's for or what problem it solves,
4:18 then AI is literally going to be like
4:20 next I'm going to go for someone else.
4:22 So basically, however smart AI is, it
4:24 also gets really confused with kind of
4:27 vague navigation and it really doesn't
4:29 like bulks of text. It kind of looks at
4:30 that. I'm the same to be honest. If I
4:32 get an email that's like a whole load of
4:34 text, I'm like, I don't want to read
4:36 that. I just haven't got the attention
4:38 span for it. And AI is kind of the same.
4:39 It looks at all this text and it's like
4:41 woo, I don't want to read through that.
4:42 And then it goes on to somewhere else.
4:45 So it needs structure and clarity above
4:47 everything else. The second pillar is
4:49 proof. Once it understands what you
4:50 claim to do, it's going to dig a little
4:52 deeper and it's going to say, "Okay, so
4:53 are they actually good at it? Where is
4:55 the proof? Let me see whether this is
4:57 for real or not." Because AI loves
4:59 credibility. So, this is where it puts
5:00 on its little detective hat and it has a
5:02 little look through and it goes, "Hm,
5:03 where's the testimonials? Where's the
5:05 evidence? Where's the case studies?
5:06 Where's the reviews?" And that's really
5:08 what it's looking for there. and
5:10 basically it's hunting for what the SEO
5:13 world would call EAT, which basically
5:16 stands for experience, expertise,
5:18 authoritiveness, and trustworthiness.
5:20 So, if you have positive feedback and
5:21 you've got kind of third party
5:23 validation, you're on to a winner. AI
5:25 absolutely loves that. So, I actually
5:26 have a lot of experience with being
5:29 recommended by the likes of Chat Gvt and
5:31 Claude and some of my best opportunities
5:34 have come through these channels. So my
5:36 SAS that I set up, I have a white label
5:38 version of high level. I set this up two
5:41 years ago and at the time I was all in
5:43 with it. I was actually with Kajjabi and
5:45 I switched over for to high level and at
5:47 the time I wrote all these blogs about
5:49 how high level or my SAS made for more
5:52 AI was so much better than Kajjabi and I
5:54 wrote all of these things all the time.
5:56 Then when Kajjabi changed their pricing
5:58 model, thanks very much Kajjabi. Loads
6:00 of people started going to chatbt and
6:02 saying, "Hey, what is a good alternative
6:05 to Kajjabi?" Bing, loads of my content
6:08 came up and AI started recommending made
6:10 for more AI. So suddenly I got all of
6:12 these people joining my SAS because they
6:13 were looking at this as a really good
6:16 alternative to Kajjabi. And every call
6:17 that I was getting on, I would always
6:19 say, "How did you find me?" And they'd
6:21 say, "Oh, chat GPT recommended you." I
6:23 was like, "Yes, thank you so much." But
6:25 also, I've had incredible opportunities.
6:28 I was invited to be an AI expert on a
6:31 huge BBC TV show which I can't name but
6:32 that was an incredible opportunity. I've
6:34 also asked to be a keynote speaker at
6:36 another huge television company. Again,
6:38 I'm not able to disclose it but these
6:40 incredible opportunities have come to me
6:43 because I've optimized how I'm showing
6:45 up online and chat GPT is constantly
6:47 recommending me. And the most powerful
6:49 thing about these large language models
6:50 recommending you is that the conversion
6:53 is so much higher. I could be number one
6:55 on Google and people are still going to
6:56 go and click on other links and have a
6:58 little scour about. But if you ask a
7:01 question and chat GBC comes back with a
7:03 direct answer and it says Carly Meers is
7:05 the best for this. Made for more AI is
7:06 the best for this. This company is the
7:08 best for this. You just take it cuz
7:10 you're like okay cool. I asked the
7:11 question I got the answer that I wanted.
7:14 So it's super high conversions and it's
7:15 a really really powerful source. And the
7:18 third pillar is helpfulness. Finally,
7:20 the AI is going to ask, does this
7:22 business approve its expertise by being
7:24 genuinely helpful? So, it looks for
7:26 businesses that share their knowledge,
7:28 they share thought leadership, they put
7:30 a lot of value out into the world, and
7:31 they share that knowledge freely. So,
7:33 it's going to prioritize those
7:35 businesses that share really in-depth,
7:37 genuinely valuable content that answers
7:39 real world questions from real people,
7:41 and they basically see this as a sign of
7:43 authority. So, are you just selling? Is
7:45 all of your messaging about like buy
7:46 this, buy this, this is why we're the
7:48 best. Or are you actually serving and
7:51 educating your market? So clarity,
7:54 proof, helpfulness. That's the formula.
7:55 So the reason why you're not getting
7:57 traffic from AI right now is probably
7:59 because you are failing in one of these
8:01 areas. Okay. So let's dive in a little
8:03 bit deeper into pillar one. We're going
8:04 to be looking at structuring your
8:06 website for AI discovery. So this is
8:08 where the real work starts. And
8:09 honestly, this is the most critical part
8:11 of the whole thing. If you get this
8:12 right, you are already way ahead of your
8:14 competition. So what we want to do is we
8:16 want to take your website, specifically
8:18 your main service pages, the ones that
8:19 really say a lot about what you do and
8:21 we want to restructure them so that AI
8:23 can understand them properly. So large
8:26 language models, they need clean, really
8:27 structured phrasing, and they kind of
8:30 need like logical hierarchy so that they
8:31 can see exactly what your page is about.
8:32 And they don't actually read your
8:34 website in the same way that a person
8:36 does. So they don't just read it in
8:37 order like this. they are going to scan
8:38 it super super quick and they are
8:41 looking for really specific signals. So
8:43 our job is to just give them the signals
8:44 in the cleanest and easiest way
8:46 possible. So this process is sometimes
8:50 called answer engine optimization AEO or
8:52 it's also sometimes called generative
8:55 engine optimization GEO. So let's look
8:57 at a bad example of this. So imagine
8:58 like a painters website and the main
9:00 headline says something like this.
9:03 excellence in every brush stroke. And
9:04 then below that, there's like this
9:06 really big pretty picture of this lovely
9:08 modern house painting. And then the next
9:10 paragraph says, "For over 15 years,
9:12 Johnson's painting has been providing
9:15 unparalleled quality and customer
9:17 satisfaction. We leverage cuttingedge
9:19 techniques and premium materials to
9:22 transform your vision into a reality."
9:23 That sounds lovely, doesn't it? Sounds
9:25 like some kind of like Jane Austin
9:27 novel. Clearly, I've not read a lot of
9:28 Jane Austin novels, but you know what I
9:30 mean. It's like super fancy. So it
9:32 sounds nice and it sounds lovely. But to
9:34 AI it's basically useless. Excellence in
9:37 every brush stroke. AI translates that
9:39 as I have no idea. I don't know what
9:40 that means. I don't know what you do.
9:43 Unparalleled quality is so subjective.
9:44 It's not like they are really good at
9:46 this thing. It's like they say that
9:48 they're quite good at this thing. That's
9:50 not good for AI. That is a low score for
9:52 AI. And transform your vision into a
9:54 reality that's again just super vague
9:56 and super fluffy. So, if an AI is
9:57 scanning that page, they're going to
9:58 look at it and they're really not going
10:00 to know what's going on. Are they like a
10:02 painter? Are they a portrait painter?
10:04 Are they a painter for like houses and
10:06 stuff like that? Are they a commercial
10:08 painter? What do they actually do? So,
10:09 instead of having all that kind of fancy
10:11 stuff, what we want to do is rebuild
10:13 this page. We can do it in a completely
10:14 different way and AI is going to get it
10:17 straight away. So, first of all, the H1
10:19 title tag. This is basically like your
10:20 digital billboard. So, the most
10:23 important element on any page is your H1
10:26 heading. So, this is the biggest signal.
10:27 Remember, we're sending signals to AI
10:28 here. We're just trying to give it
10:30 exactly what it wants straight away.
10:32 This is the biggest signal that you can
10:34 send about your page's purpose. And it
10:35 needs to be super simple and super
10:37 descriptive. So, your H1 should never be
10:39 like a fancy slogan. It should be a
10:41 literal description of your customer,
10:43 your service, and your location. So,
10:44 instead of having excellence in every
10:46 brushstroke, you're going to have
10:48 interior and exterior house painting for
10:51 homeowners in Scottsdale, Arizona, or
10:53 for homeowners in Hampshire, England.
10:55 So, do you see the difference? When AI
10:56 is scanning through this straight away,
10:58 it's like, "Okay, I know what they do. I
10:59 know who they do it for, and I know the
11:01 where they do it." So, to be honest,
11:02 this isn't just good for AI. This is
11:04 also good for any human that lands on
11:06 your page. They're going to get instant
11:07 confirmation that they're in the right
11:09 place. People's attention span is so
11:10 short, and they don't really want to go
11:12 and be scrolling down. They want to know
11:14 in that first sentence, am I in the
11:15 right place? So, for example, if you're
11:17 a business coach, don't just say that
11:18 you're a business coach. So say you're a
11:20 business coach for e-commerce founders
11:22 scaling to seven figures or maybe you
11:24 are a business coach for health
11:25 professionals that are just starting
11:27 out. Now the second one is your opening
11:30 paragraph. So this is the answer first
11:32 intro. So right after the headline, your
11:34 first paragraph is the next most
11:35 important step and you basically have to
11:38 adopt an answer first or summary first
11:40 approach. So the first 100 words they
11:42 need to summarize the problem that you
11:43 solve, the solution you provide and the
11:45 outcome to the client. So, instead of
11:47 saying, "For over 15 years, Johnson
11:49 painting is blah blah blah blah,"
11:51 whatever fluff I said before, instead
11:51 we're going to say this. I'm going to
11:53 read it off my screen so that I can get
11:54 all the words right. Is your home's
11:56 faded or peeling paint making it look
11:58 tired and killing its curb appeal? This
12:00 is so American. I would never say that
12:01 in the UK, but I'm going with it.
12:03 Johnson Painting provides professional
12:05 interior and exterior painting services
12:07 for homeowners in Scottsdale, Arizona.
12:09 We handle everything from prep to final
12:11 cleanup, delivering a flawless,
12:13 long-lasting finish that protects your
12:14 investment and makes you fall in love
12:16 with your home all over again. So, it's
12:18 not completely robotic. There is still a
12:20 little bit of like, you know, something
12:22 in there, but it's still telling you
12:23 exactly what they do. So, let's break
12:25 down why this works so well. It starts
12:27 with the problem, faded or peeling
12:29 paint. It clearly states the solution,
12:31 professional interior and exterior
12:34 painting services. It reinforces the who
12:36 and the where, homeowners in Scottsdale,
12:37 Arizona. And it ends with a
12:38 transformation, protects your
12:40 investment, and makes you fall in love
12:41 with your home again. So, this structure
12:44 is incredibly easy for both people and
12:45 AI to understand. And it gives them all
12:47 the context that they need to categorize
12:49 your business correctly. I'm going to
12:50 give you all of these things, by the
12:51 way. I'm going to give you this whole
12:52 little script. So, you can just take
12:55 this, put it into chat GBT, put in your
12:56 own website copy, and then get it change
12:58 it for you. So, the next step is H2
13:00 subheadings. And this is basically the
13:02 skeleton of your page. Okay. Okay, so
13:04 after your H1 and your intro, you then
13:05 have to break up the rest of your page
13:08 with clear and descriptive H2
13:10 subheadings. So again, we don't want a
13:11 giant wall of text. We're going to break
13:13 this up into super simple, digestible.
13:15 This is how I think of it, right? You
13:16 know, when AI is going around and it's
13:18 searching for the information. It's kind
13:20 of like if you had a list of stuff, say
13:21 you're doing a home build or something.
13:23 I'm looking out my window right now and
13:24 I'm doing a big house renovation. That's
13:27 why it's on my head. Um, say you have a
13:28 list of stuff and the builder says to
13:30 me, "Carly, you need to get this paint.
13:31 You need to get these nails. you need to
13:32 get this type of wood and you need to go
13:34 and get these screws. I'm like, "Okay,
13:37 off I go." So, I go to the DIY store and
13:38 I turn up and I'm like, "Hey, I need
13:40 these things." And instead of the guy
13:42 just showing me around and saying, "Here
13:43 you go. Here you go. Here you go. Here
13:44 you go." He's just going to be like,
13:47 "Yeah, sure. Walk around." And there is
13:49 just loads of everywhere. And I'm
13:51 like, "I have no idea where to find this
13:53 particular screw, this particular
13:54 thing." And what's actually going to
13:56 happen because I've got zero patience is
13:58 I'm probably going to walk out of there
14:00 and go to a smaller hardware store cuz
14:01 I'm going to be like, I don't care about
14:03 that. I don't want to go and spend hours
14:05 searching through that that store to try
14:07 and find those particular screws. I
14:09 can't be asked with it. So, that's
14:10 exactly what AI does. If it needs to
14:12 search too long and if it needs to like
14:14 look through and decipher and try and
14:15 figure out what's going on, it's just
14:16 going to walk straight back out of there
14:17 again. So, that's what we don't want to
14:19 do. We're trying to keep it on the page
14:20 and we're trying to just give it
14:21 everything that it wants straight away.
14:24 So, here are the most essential H2
14:25 elements that every page should have.
14:28 So, first of all, our service includes.
14:29 This is where you really want to just
14:31 put bullet points, like no sentences at
14:32 this point. You just want to be it
14:34 includes this, it includes this, it
14:36 includes this, it includes this. Really
14:37 nice, clear bullet points. The second
14:39 one, who is this for? Now, most people
14:41 actually skip this, but the reason it's
14:42 so important is that a it's going to
14:44 attract the people that you do want, and
14:46 it's going to repel the people that you
14:47 don't want. Have you ever had like
14:49 people applying to work with you and
14:50 you're like, you are not my ideal
14:52 client. like no I don't want to or like
14:54 you get on a Zoom call or a discovery
14:56 call and you're like how have you booked
14:58 on a call with me? This is not you're
14:59 not right for this service at all. So we
15:01 want to actually attract the right
15:03 people and repel the wrong people. And
15:04 that's what this section does. So who is
15:07 this service for? The next one is our
15:09 proven five-step method. Now it doesn't
15:10 need to be five steps, could be three
15:12 steps, could be six steps, however many
15:14 steps you want to put in there, but by
15:16 showing that you actually have a process
15:19 and a method and a framework that you
15:20 take people through in order to get that
15:22 result. That's how you kind of build
15:23 that trust and authority. So you're
15:25 basically going to say first step you do
15:26 this, second step you do this, third
15:27 step you do this, fourth step you do
15:29 this. So really nice and clear. They can
15:30 be like, okay, if I work with these
15:32 people, this is the process that I'm
15:33 going to go through. So the next one is
15:36 the transformation. This is where you
15:37 talk about the benefit for them. You
15:39 don't want to talk about you. You don't
15:40 want to say we are excellent at doing
15:42 this. We have 25 years experience in
15:44 doing this. You are going to say what
15:45 transformation they are going to get.
15:48 The transformational promise is so so
15:49 important. I used to do this all the
15:51 time when I was selling courses. Before
15:53 we even created the courses, the first
15:54 thing we would do is figure out what is
15:56 the one transformational promise that
15:58 you are giving to that client. So this
15:59 is where you're going to um put out that
16:01 transformational promise so that they
16:02 can clearly see okay once I go through
16:04 that five-step framework, this is the
16:06 transformation that I'm going to get at
16:07 the end of it. The next one is
16:10 frequently asked questions. These are a
16:12 gold mine. Now, I used to think that
16:13 having these frequently asked questions
16:14 at the bottom of my website, I used to
16:15 like just bung them right down the
16:17 bottom. And I used to be like, well, you
16:18 know, they're kind of just there because
16:20 you're meant to have them. This is
16:22 probably like the juiciest part of the
16:24 whole thing because don't forget these
16:26 frequently asked questions are the exact
16:28 questions that your ideal clients are
16:31 asking on chat GPT. So, if you can think
16:33 about what those exact questions are,
16:34 and perhaps you're getting these
16:35 questions all the time. If you're
16:37 getting people emailing in and asking
16:39 questions, commenting on your Facebook
16:41 posts and asking questions on your sales
16:43 calls, one of the greatest ways to
16:44 figure out what kind of questions to
16:46 include in these is going on your sales
16:48 calls or your customer service calls,
16:50 take the transcript, put it through
16:53 chatbt and say, can you turn this into a
16:55 really thorough FAQ section? Then you're
16:57 going to get the actual answers that
16:58 people are asking, which is super
17:00 powerful. And with the answers, again,
17:02 you want to make them super clear. Don't
17:05 be fluffy. Don't be fancy. Don't be
17:07 writing it in a very corporate language.
17:10 Write it in very natural kind of
17:11 everyday language because that's the how
17:13 they want the answer given to them. You
17:15 basically want to match the tone of the
17:16 question that's being asked. And then
17:18 finally, you want to have super clear
17:20 calls to action. So you'll see this as
17:24 CTA. And this is where it is so easy for
17:25 them to buy. They don't need to scroll
17:27 down and figure out, oh, do I click that
17:29 link? Or never ever have it where it's
17:31 like, if you are interested in this,
17:33 please call this number or please email
17:35 us here. Make sure you have some kind of
17:37 contact form or make sure you have a big
17:39 clear button and lots of buttons. I have
17:42 a button at the top that's like a sticky
17:43 header so that even when they're
17:45 scrolling that button is always there.
17:46 Then I have a button under the next bit
17:48 and then a button on the next bit. You
17:50 can't go too crazy with the buttons to
17:51 be honest. This call to action needs to
17:53 be super super clear. So not only does
17:54 this help them buy, but it also
17:57 reinforces to AI that this is a specific
17:59 service that someone can purchase. So,
18:01 by following this structure, the H1
18:03 heading, the answer first intro, the
18:06 descriptive H2s, and the clear CTAs, you
18:08 are turning your website, which is kind
18:10 of just like a confusing brochure, into
18:12 an actual machine readable document.
18:14 You're literally like, "Here you go.
18:15 Here's everything you need." Now, if
18:17 you're not sure how to do this, one of
18:18 the best website builders that I use is
18:20 High Lee. I'm an affiliate of High
18:22 Level, and I use High Level for
18:23 absolutely everything. My website, my
18:25 funnels, my landing pages, my forms, my
18:27 calendars, my entire business is run on
18:29 High Level. So, if you are looking for a
18:31 really easy way to build these kind of
18:33 pages, HighLevel has something called
18:35 Funnel AI and you can actually just put
18:37 in all the text and it's going to go and
18:39 build all the pages for you. I have
18:41 actually got an entire video talking
18:43 about AI employee with High Level um
18:45 where I do a whole tutorial on it. But
18:47 if you want to do this, then this is a
18:49 great way of, you know, really easily
18:51 switching up your website. You don't
18:52 need to pay a really fancy schmancy
18:54 website designer and pay loads of money.
18:56 You can actually just use something like
18:58 High Level Funnel AI, put all the copy
19:00 in there that you get from the prompt
19:02 and then bish Bosch. So, if you do want
19:03 to try High Level, I've got a 30-day
19:05 free trial. It's usually 14 days, but if
19:07 you click the link below uh in my
19:08 description, you can actually try for 30
19:10 days. Some of the other things that I'm
19:11 going to be talking about a little bit
19:13 later on, you can also do with high
19:14 level. So, really recommend that you
19:16 give that a try. Okay, just quickly, I
19:17 just want to jump in here because we
19:19 have covered a lot, right? I've given
19:20 you a lot of information there and
19:22 you're probably frantically writing
19:24 notes like H1, H2, what does she say
19:28 about CTA, AEO, GEO, there's so many
19:30 O's. Um, and I want to actually make
19:32 this really easy for you. I want you to
19:33 be able to with all of my videos, I want
19:34 you to be able to take the information
19:36 and implement it straight away. So, what
19:38 I've actually done is I put all of this
19:40 in a document. You can actually just
19:41 download everything that I'm talking
19:43 about. You can take exactly what I spoke
19:46 about about the H1, the H2s, the intros,
19:48 and you can actually take your website
19:51 copy, put it into chat GBD, then paste
19:52 in the prompt that I'm going to give you
19:54 and say, can you change the copy and
19:56 make sure that it follows this formula.
19:57 Um, so I'm going to give you everything
19:58 that I'm speaking about, even with
20:00 pillar 2 and pillar three. All you need
20:02 to do is there's a link at the bottom of
20:04 this video. Click that link and then you
20:05 can download all of these resources and
20:07 you'll get all of that. So anyway,
20:10 before you panic and and stop and start,
20:11 just watch it through. It's all good.
20:13 Okay, let's get back to it. Okay, so now
20:15 you've checked the box for pillar one
20:17 tick. We have done that, but we are only
20:19 partway through. We've got so much more
20:21 to cover and I told you that we're going
20:22 to do a deep dive in this. We're going
20:24 all into it. So the next step is we want
20:26 to prove to AI that you are actually
20:27 good at this. This is where we build
20:30 unshakable trust and authority. So now
20:32 AI actually understands what you do. It
20:34 understands who it's for, but it's now
20:36 asking the question, should I actually
20:37 trust these people? And in the world of
20:39 all this slick marketing and all these
20:41 big claims and income claims and all of
20:43 this kind of stuff, AI is super super
20:45 skeptical. It's basically like the UK of
20:47 the technology world. Everyone in the UK
20:49 is super skeptical. If you try and sell
20:50 anything, they're like, I don't believe
20:54 you. Um AI is basically like British and
20:55 basically it's going to look for the
20:58 objective third party proof to validate
21:00 your claims. So this is where your proof
21:02 engine comes in. You basically need to
21:04 build a system for generating and
21:06 showing off evidence that you deliver on
21:08 your promises. So without this, even the
21:09 clearest websites, even if you've done
21:11 all of those things that I just said, is
21:12 still not going to get recommended
21:13 because it doesn't answer this very
21:15 valuable question, which is why should I
21:17 trust you? So there's two parts of this
21:19 powerful proof engine. One is your
21:21 review ecosystem and the second one is
21:23 your on-site social proof. So the first
21:25 bit is to master your review ecosystem
21:27 and we're going to start with Google
21:28 business profile. So for any local
21:30 business, Google business profile is the
21:32 absolute foundation of your proof
21:34 strategy. And AI models lean heavily on
21:36 sources like this. So they're going to
21:36 go through and they're going to look at
21:38 Google business profile. They're going
21:39 to look at Trust Pilot. They're going to
21:41 look at Yelp. They're going to look at
21:42 all of those things like that and say,
21:44 "Do they have a substantial amount of
21:45 reviews that really back up what they
21:47 say they do?" So there's a few steps
21:48 that you need to do here. You need to
21:50 first of all complete your Google
21:52 business profile. So this sounds really
21:53 obvious, but you wouldn't believe the
21:55 number of businesses that don't have a
21:57 complete profile. And again, AI sees
21:58 this as a little bit of a red flag and
22:00 it's like next, let's move on. So, you
22:01 want to make sure that it's got your
22:03 business name, the address, the phone
22:05 number, and this needs to be identical
22:07 to what is on your website as well. The
22:08 two need to match. If there's
22:10 inconsistencies, then that erodess
22:12 trust. AI is like, hm, something's fishy
22:14 going on. I don't like this. Um, so you
22:15 need to make sure that the two match.
22:16 And again, you want to use really
22:18 precise categories for every single
22:19 service that you offer. The second one
22:21 is that you want to build a review
22:23 generating machine. Now, most people
22:25 just rely on kind of sending out an
22:27 email themselves like manually saying,
22:29 "Oh, hey, you know, you came to see us 4
22:31 months ago. Can you write us a review?"
22:32 And no one's bothered about writing a
22:34 review 4 months after they've had the
22:35 service. Like people have moved on with
22:37 their lives. So, what you want to do is
22:38 you want to build a machine where as
22:40 soon as they've had that service, that
22:42 review request goes out. Now, I know
22:43 what you're thinking. A lot of people
22:44 when I speak to them about this are
22:46 like, "Oh, I don't know if I want to do
22:47 that, though, cuz like what if it's a
22:49 negative review?" All businesses get
22:50 negative reviews. um and they're really
22:53 worried about kind of proactively asking
22:54 for that in case they get negative
22:56 reviews. But there's actually a really
22:58 smart funnel you can do. So, I had this
23:00 with my business. You can actually send
23:03 out a review. It's not a direct Google
23:05 business profile review link. It's
23:06 actually just a form that you create
23:08 yourself inside your CRM. With me, it's
23:10 high level. It's a form and then they go
23:13 and click some stars and of what their
23:15 experience was like. And then anything
23:17 that's three stars to five stars, three
23:19 stars or above, they then get sent to
23:20 the Google business profile to leave
23:23 their actual review on my page. If it's
23:26 below that, then it redirects them and
23:28 sends them to a customer feedback form
23:30 where they can just, you know, share
23:31 their experience and say why that wasn't
23:33 good. In terms of them, they're still
23:35 sharing their feedback and you're still
23:36 listening, but you're not publicly
23:38 directing everyone to your Google
23:39 business profile. And that's a really
23:41 great way of just kind of managing that
23:42 a little bit while still having that
23:45 automation. The third one is to respond
23:48 to every single review. This is so
23:49 important. If someone's taken the time
23:51 to put their feedback on there and you
23:53 haven't responded, then again, AIC this
23:55 is a red flag, but also it's kind of
23:56 just shitty service. You definitely want
23:58 to make sure that you're doing this, but
24:00 again, it takes time. So, with high
24:01 level, you can use something called
24:04 reviews AI. And this is where you can
24:07 actually build like an AI agent. You can
24:09 change the tone, the way they speak. Are
24:11 they super empathetic? Are they not
24:12 empathetic? are they? Whatever it is,
24:14 something that matches your business and
24:16 that AI agent is going to step in and
24:18 respond to those reviews all the time.
24:20 You can even have it set so that it will
24:23 go back to all of your past reviews. So,
24:24 if you've got hundreds of reviews
24:25 sitting there that you haven't responded
24:27 to, it will actually go back and respond
24:29 to all of those as well. And again, this
24:30 is really going to boost your profile
24:32 and AI is going to love this. And
24:33 lastly, make sure that you keep your
24:35 profile active. So, make sure that
24:37 there's posts, there's photos. You know,
24:39 AI loves photos, but also just for
24:41 credibility. the more photos and the
24:42 more kind of social proof you've got on
24:44 there, the more it's going to show that
24:45 you are you genuinely care about this
24:47 and you genuinely do what you say you
24:48 do. Okay, so that's one part. Google
24:50 business profile is one part of it. But
24:52 what about the proof on your actual
24:54 website? So one way of doing this is,
24:55 you know, you can do the standard thing
24:57 of just taking a screenshot of a message
24:59 that someone sent you and putting it on
25:01 your website. That's fine. But actually
25:03 a better way of doing this is to embed
25:05 the text, embed that testimonial within
25:07 your website copy. So, for example, if
25:09 we're talking about those H2 subheadings
25:11 that we spoke about before, with your
25:12 five-step process or something like
25:15 that, you could actually embed in there
25:17 um kind of copy and paste a testimonial
25:19 that you got from someone and just say,
25:21 "Our client Sarah said she had an
25:22 amazing experience, blah blah blah, and
25:23 she would never go to someone else
25:25 again." So, the copy is actually going
25:28 to be within the copy of your website.
25:30 Um, and again AI is going to love that
25:32 because they can just go in, grab that
25:34 and take that straight away to chat GBT
25:36 and they can just share that as an
25:38 answer. Have you ever seen on chat GBT
25:39 when they say things like other
25:41 customers have had these experiences and
25:42 they actually take that exact bit of the
25:45 testimonial? Um, so it's a really easy
25:47 kind of grab and go for AI. The second
25:49 one is to level up from testimonials to
25:52 case studies. So instead of again just
25:54 putting a a testimonial on there and you
25:56 know Sarah said blah blah blah, you can
25:58 actually have a case study. I actually
26:00 love to do these on YouTube. YouTube is
26:02 super powerful. YouTube is the second
26:04 highest cited source for the likes of
26:06 chat GBT and large language models,
26:08 which means that when it's looking for
26:10 its information, it's going to go and
26:12 it's going to see YouTube and actually
26:14 bring that video in and share that in
26:16 the thread in chat GBT. I actually get
26:18 loads of people sign up to High Level
26:20 because of the tutorials that I've done
26:22 on High Level on my YouTube. So, this is
26:24 a really powerful source for me. So
26:25 instead of having just a normal
26:28 testimonial, you could have like a
26:30 video-based case study where you are
26:32 interviewing that person. You're asking
26:34 them questions and saying this is, you
26:35 know, what was your position when you
26:37 started after going through our
26:39 five-step process? What was it now? What
26:41 was the transformation that you got? Um
26:42 that's going to be super powerful. And
26:44 if you optimize the headline of that
26:46 video as well and make sure that that's
26:48 optimized for the question that they're
26:50 asking on chat GBT, again, they're going
26:51 to be grabbing that and bringing that
26:53 straight in. And the main things you
26:55 want to cover in here is kind of any
26:57 measurable outcome. So anytime you can
26:59 say something like this is the exact
27:01 thing that we got them. We got them this
27:03 number of clients or we increased the
27:05 value of their house by this much or
27:06 whatever it is. Any kind of measurable
27:08 thing you can put in there is really
27:10 going to add some credibility. But also
27:12 be super clear on the solution that you
27:13 provided within that case study. So this
27:15 is the exact thing that we did for this
27:16 client and this is the exact
27:18 transformation that we got. So do you
27:19 see the power in that? It's super
27:21 specific. It's super outcome focused.
27:23 And if you had a case study like this
27:25 for every single service that you offer,
27:26 then it doesn't matter what they're
27:29 asking on chat GBC, regardless of what
27:30 service it is, they're going to be
27:32 feeding these case studies to the people
27:33 that are asking that question. So we
27:36 have clarity, we have proof, and the
27:37 final pillar that separates a good
27:40 business to a recommended in the eyes of
27:42 AI business is helpfulness. Now AI's
27:45 primary job is to give the user the best
27:47 possible answer. So it has a natural
27:49 bias towards businesses that prove their
27:51 expertise by being generous with their
27:53 knowledge. So if you think about it, if
27:55 you needed a plumber and you had two
27:57 websites and there's one website which
27:58 is like super salesy, we're the best
28:00 plumber in the west and blah blah blah
28:02 and it's just like that like really
28:04 salesy language or there was another one
28:06 and they had loads of content about how
28:08 to fix your leaky pipe. If this happens,
28:10 this is how I would do this and they had
28:12 loads of kind of knowledge and you know
28:13 helpful articles and things like that.
28:15 you're naturally going to go towards
28:17 that person because you think they
28:18 clearly know what they're doing. They,
28:20 you know, showcased their expertise and
28:22 that's who I want to go for. So, this is
28:24 why having a content strategy and
28:26 particularly one that is like very howto
28:29 tutorial-based focused is a critical
28:31 part of being found by AI. So, everyone
28:33 says that blogging is done. Like there
28:35 was the days of the bloggers and no
28:36 one's really talking about blogging
28:38 anymore. And in terms of like blogging,
28:39 blogging just as a standalone business
28:41 model, then you know there's more fun
28:42 stuff that you can do. But in terms of
28:45 AI search, blogging is super super
28:46 powerful. So instead of just thinking of
28:48 it as like a blog, you now want to think
28:51 of this as an expertise library. And the
28:52 goal of these blogs is not to sell, is
28:54 actually to solve. So the goal of these
28:58 blogs is to create content that answers
28:59 the very question that these people are
29:01 asking. So what I would do, you know,
29:03 our FAQs that we spoke about before and
29:05 we went to chat GBT and we got all our
29:07 sales calls and we put them through AI
29:09 and we got all these ideas about
29:10 questions that our ideal clients are
29:13 asking. Take that question and now write
29:16 an entire blog about that one question
29:18 like go deep into it. The best way you
29:20 can actually do this is this is how I
29:23 love to do it the most is actually talk
29:25 the answer. So I have the question here
29:27 how do I implement AI and automation
29:29 using high level for example with me.
29:31 Then I would actually just voice note
29:32 the answer and I would say well the best
29:34 way to do this is and I would imagine
29:35 that I'm sitting in a coffee shop
29:37 opposite someone and they've just asked
29:39 me that question. What would I say back
29:40 to them? Again, I wouldn't use fancy
29:42 language. It wouldn't be really
29:43 corporate. It wouldn't be well thought
29:45 out. I would literally just blah blah
29:47 and I would just tell them the answer to
29:49 that question. And that's why voice
29:51 noting is really good because you can
29:53 kind of just speak so naturally. So,
29:55 what you can do is you can voice note
29:57 into a kind of voice recorder or
29:59 whatever it is and then take that
30:01 transcription and turn that into a blog
30:03 post. Super easy. You want to do that
30:05 for every single question. Now, as I
30:08 said before, I used to do this for my
30:10 SAS, so my software. And what I started
30:12 to do was actually compare my software
30:14 with all the other biggest players in
30:16 the game. So, I'd look at Kajjabi. I'd
30:17 look at all these other people and I'd
30:21 say, uh, Made from AI versus this or how
30:23 to do this versus this. And I would say
30:25 like, you know, what has the best course
30:27 builder? What has the best funnel
30:29 builder? And this is what I just used to
30:31 create loads of blogs like this. And
30:32 naturally, that's just brought people
30:34 back to my business. And again, with
30:36 these blogs, just like you did with your
30:38 website, you want to structure the copy
30:40 of these pages exactly the same. So, you
30:43 want to have your clear H1 headline. You
30:45 then want to have your intro. You then
30:48 want to have your H2 subheadings, loads
30:50 of bullet points, why should they trust
30:52 you, break down the topic logically,
30:54 break it down into like a three-part
30:57 process, have tables, have comparison
30:58 charts, anything like that, AI
31:00 absolutely loves. And just have the same
31:02 structure that we use for the website
31:04 with these blogs. And don't be scared
31:06 about putting out too many of these
31:08 blogs. Just think of it as like feed.
31:11 You are literally feeding the AI engine.
31:12 Every time you create one of these
31:14 blogs, you are just throwing a little
31:16 bit more wood on the fire. You're like,
31:17 "There you go. There you go." I kind of
31:19 think of this like I always take my kids
31:20 to the farm and we go around and we feed
31:22 all the animals and you just get this
31:23 big bag of food and you're just going
31:24 around and you're feeding all the
31:26 animals. That's how I kind of think of
31:27 this. Like every time I've got a blog,
31:29 I'm just like feeding the AI. I'm like,
31:30 "There you go, have a little nibble.
31:32 There you go. Have a little nibble." So
31:33 just keep kind of creating these blogs
31:35 and think of it like feeding the
31:37 animals. That was a weird analogy, but I
31:38 hope you get what I mean there. And then
31:40 once you've got those blogs, we are
31:42 going to go even further with it. We now
31:44 want to go deeper into that kind of
31:46 thought leadership expertise content. So
31:48 you could turn that into a YouTube
31:50 short. You could record a long video for
31:52 YouTube just like I'm doing right now
31:53 and get that chopped into shorter
31:56 videos. It could be a series of LinkedIn
31:58 posts. So AI also loves LinkedIn. You
32:00 could literally take one blog post and
32:01 turn it into five LinkedIn post or
32:03 Facebook posts or whatever. So make sure
32:05 that you have that one blog post. This
32:07 has all come from one question by the
32:08 way and you are literally going to turn
32:11 that into kind of all of these pieces of
32:13 content and just be omniresent across
32:15 the internet so that whenever someone is
32:18 asking that question AI is like pick
32:21 pick and it's taking all of your stuff
32:23 because it cannot ignore you. It is so
32:25 clear what you do. It's so clear who you
32:26 serve. It's so clear the problem that
32:29 you solve and you are absolutely
32:31 everywhere. That's really what you want
32:33 to do. Okay, so let's bring this home,
32:35 shall we? I'm getting giddy now. The
32:36 internet is going through the biggest
32:38 shift that it has been in decades. And
32:39 we are moving from this kind of messy
32:41 list of blue links into direct answers
32:43 that are delivered by AI. So if you are
32:45 trying to win this game of getting
32:47 discovered by AI and you're using all of
32:49 the old SEO tactics, then you're going
32:50 to lose. You're going to be invisible
32:52 and you have to completely change how
32:53 you're thinking about the internet. So
32:54 let's just recap. The first one we have
32:56 is clarity. You're going to overhaul
32:58 your website so that AI can instantly
33:00 find out who you are, what you do, where
33:02 you do it, and how you do it. The second
33:04 one is proof. You're going to build the
33:06 machine that gathers reviews and
33:08 instantly tells AI that you are credible
33:10 and you do exactly what you say you do.
33:12 And lastly, helpfulness. You're going to
33:14 stop writing boring blog posts and
33:15 instead, you're going to be fueled by
33:17 the questions that people are asking.
33:18 and you're going to start to build an
33:20 expertise library that is filled with
33:22 genuinely helpful content that proves
33:24 your authority and it builds trust. Now,
33:26 I love this because this is a new truly
33:28 authentic way of doing digital
33:29 marketing. It really is a case of
33:31 whoever is the best at what they do,
33:33 whoever is truly credible, whoever isn't
33:35 bullshitting their way through all of
33:37 these false claims and whoever actually
33:39 adds the most value and gives the most
33:41 knowledge, they are going to win. So,
33:43 you want to be that person. So, you now
33:45 have the blueprint. I want you to take
33:46 it and implement it straight away
33:48 because something really interesting is
33:51 happening. This is the foundation of a
33:53 whole new shift of how we get discovered
33:55 online. But there is a whole new layer
33:58 of this which is with chat GPC ads. If
33:59 you're interested in this whole kind of
34:02 AI search aspect, I actually recorded a
34:03 video last week talking about the fact
34:05 that chat GPC ads are coming and how you
34:08 can capitalize on this gold rush that is
34:10 about to happen in the AI space. But the
34:11 first thing you have to master is
34:13 getting your organic AI search nailed
34:15 down. So definitely check out that video
34:17 after, but I don't want you to not take
34:18 action on this. So remember, I've put
34:20 together all the prompts for you.
34:21 Everything that I've just covered, it's
34:23 in a document. Click the link below and
34:25 you can find it there. You can also find
34:27 my 30-day free trial for High Level if
34:28 you want to dive in and have a little
34:30 bit of a helping hand with the tech and
34:32 a little bit of juicy AI there. But
34:34 ultimately, if you love this video,
34:36 subscribe, like, do all of that good fun
34:37 stuff. I've got so much more that I want
34:39 to share with you, especially around
34:41 this topic. And when chat GBT ads coming
34:44 out, I'm gonna be going deep into that
34:45 and I cannot wait to share it with you.
34:47 So have a wonderful week. I'll see you
