0:03 imagine it's the year 2004.
0:04 this is phil
0:06 phil's looking to release a book and set
0:07 up a blog
0:09 he's sure that he'd be successful but
0:11 he's only worried about one thing he
0:13 doesn't know how to ensure that his book
0:15 reaches the right target audience who
0:17 could enjoy his book
0:19 during that period of time however there
0:21 were only a few forms of advertisement
0:23 available like print ads billboards
0:26 radio direct mail direct sales and the
0:29 television all of these options were
0:31 pretty expensive their effectiveness
0:33 couldn't be accurately determined and
0:34 they didn't let him advertise his
0:36 content to the appropriate audience
0:38 phil's book would never find the
0:40 audience it deserved
0:42 now let's have a look at the same
0:44 scenario in the present day alongside
0:46 traditional forms of advertising phil
0:49 would have access to digital marketing a
0:51 form of marketing that's a lot more
0:54 lucrative inexpensive and configurable
0:56 marketing that would enable marketers to
0:58 advertise their audience digitally using
1:00 channels like search engines websites
1:03 social media platforms emails etc
1:06 among these types social media marketing
1:08 cop feels eye social media marketing
1:10 would give phil the opportunity to take
1:12 advantage of social media platforms to
1:14 advertise his content to a highly
1:16 targeted audience it would help more
1:18 people learn about his book increase the
1:20 interaction with his audience it's
1:22 relatively inexpensive unless he goes
1:25 into advertising and will help him get
1:27 marketplace insights that might help in
1:29 understanding his audience preferences better
1:30 better
1:31 phil started by taking up a
1:33 certification to learn about social
1:34 media marketing
1:36 since he was already familiar with the
1:38 concept of social media marketing his
1:39 next step was to learn about the
1:41 different types of content he could post
1:43 on social media
1:44 some of the most common forms of content
1:47 that phil could post would be images
1:50 text posts polls and videos
1:52 but over time phil began to notice that
1:54 not a lot of people were being exposed
1:55 to his content
1:58 phil needed to advertise his content for
1:59 that he would need to use the
2:01 advertising options provided by the
2:03 social media platforms like facebook
2:07 instagram youtube linkedin and twitter
2:09 most advertising platforms offer users
2:11 with a number of different options like
2:14 image ads these ads involve the use of
2:15 single or multiple images that are
2:17 attractive and have the optimal amount
2:20 of text they also have a call to action
2:22 that encourages user interaction
2:24 phil could use images from his book
2:26 advertise websites that sell his book
2:27 and more
2:30 then there are text and post ads
2:31 these ads could advertise posts or
2:34 excerpts from phil's blog or his book
2:35 further garnering interest from an
2:37 interesting audience
2:39 he could also use video ads phil could
2:41 use video ads that feature favorable
2:43 reviews and customer testimonials to
2:45 advertise his books
2:47 phil could also use lead ads through
2:49 which he could collect information from
2:50 users who are interested in a weekly
2:52 newsletter or regular updates from his blog
2:53 blog
2:55 but that wasn't the only thing phil
2:57 could do with social media platforms he
2:59 could create a brand for himself and
3:01 drive audience interest to it engage
3:04 with them create an identity engage with
3:06 content finding content that works for him
3:07 him
3:09 social media platforms also allowed him
3:11 the opportunity to target audiences
3:13 based on demographics like their age
3:16 location gender and much more
3:18 and in time phil began to see an
3:20 increase in the number of viewers coming
3:22 to his social media page and by
3:24 extension his blog
3:26 he also saw an increase in the number of
3:27 people who bought his book
3:30 greatly increasing his audience here are
3:32 some things he learned one
3:34 to set goals that were quantitative
3:37 smart and follow a constant deadline two
3:39 to understand his audience by engaging
3:41 and connecting with them
3:44 three to set up a social media calendar
3:46 to plan competitions polls surveys
3:48 videos and more four
3:49 four
3:52 using tools like buzzsumo ifttt
3:54 buffer and more for lead generation
3:56 creating email lists setting buyer
3:58 personas and more [Music]
3:59 [Music]
4:01 to perform visual storytelling with the
4:03 help of images and videos
4:05 but how did phil get so good at social
4:07 media marketing
4:08 before we find the answer to that
4:10 question let's have a look at a quiz
4:12 what can you do with social media marketing
4:13 marketing
4:16 a create a brand for yourself b
4:17 b
4:19 engage with an audience c
4:19 c
4:22 target users based on demographics d
4:23 d
4:24 all of the above
4:26 choose the right answer and have a
4:29 chance to win an amazon voucher
4:31 now back to our question how did phil
4:34 get so good at social media marketing
4:36 phil had taken up simplylearn's digital
4:38 marketing course it was thanks to this
4:39 course that phil had the skills and
4:41 training to get good at social media
4:44 marketing and now you can too
4:46 by clicking on the top right corner
4:48 and with that we've given you an
4:50 introduction to all the major concepts
4:52 of social media marketing we hope you
4:54 enjoyed this video if you did a thumbs
4:56 up would be really appreciated
4:58 here's your reminder to subscribe to our
5:00 channel and to click on the bell icon
5:01 for more on the latest technologies and
5:04 trends thank you for watching and stay
