0:06 so you're probably here because the word
0:08 you need more leads know you've done has
0:11 bested a few so first of all my name is
0:14 Neil godly and I'm the owner of a very
0:18 successful studio and I'm also the head
0:21 mentor it's my business at the art
0:25 fitness sales now why are the headed if
0:27 you need more sales now you're done
0:28 we're not going to tell me that in a minute
0:28 minute
0:31 and what qualifies me to tell you that
0:33 is I've been in the industry for 15
0:36 years I have a personal training studio
0:42 that supports eight full-time staff and
0:44 I'm pretty much free to do what I want
0:47 most at the time because the gym runs on
0:50 its own and that's why I want to teach
0:53 you how to do things properly so let's
0:57 look at this so you need more need why
1:00 do I say that for so many people that I
1:02 speak to that's what the first thing
1:07 they're saying I need lives when in fact
1:11 it's two things that are broken now the
1:23 okay so what's your marketing message
1:31 yeah so who I who are not necessarily
1:47 and why they do now this is a very short
1:50 video but ultimately if you don't know
1:53 what your client wants then you're going
1:54 to be putting the wrong message out
1:59 there so if you advertise your program
2:05 on price then the chances are you're
2:07 going to get a lot of useless needs a
2:09 lot of rubbish leads
2:19 however if you attract people by talking
2:25 about their pain and offering a solution
2:31 to the problem then people will see
2:37 value okay so that's mark in simplified
2:44 who both how and why do people want to
2:47 see you you have to you have to know
2:50 these four things so they keep improving
2:53 yeah okay and then you need to know who
2:56 painted these people ready you know how
2:57 to us be free stone either way it
3:00 affects somebody yeah it's not the
3:02 weight loss that they gonna solve it's
3:05 the problem of feeding when they're
3:08 in social environment is the problem of
3:11 being a feeding unfit and not feeling
3:13 like a role model to their children
3:17 that's the pipe and what problem that
3:20 you saw or you might make things easy
3:22 for them you might have a step-by-step
3:24 process but the property ultimately
3:27 certainly is the pain that they're in
3:29 now if you can do the problem enough
3:35 then you create value and people will be
3:39 coming to you for these reasons and not
3:43 price these ones were a lot more
3:47 committed so learn me your message each
3:49 side out is key
3:52 they you're going to get the right
3:55 people through the door if you don't get
3:58 this one you're going to get wrong names
4:05 hence more needles you don't need more
4:09 days now let's just say you've got a
4:12 great marketing message that you might
4:16 have or somebody done for you or you've
4:31 yourself process is all wrong so it
4:53 no mention it doesn't address how
5:03 insulting and it doesn't position you as
5:17 the solution so the moral to this header
5:22 is if you need more needs you don't need
5:24 more knees we need to look at the
5:26 message and you need used to have the
5:30 process to be in line on it if it's not
5:32 you're not going to close those cellars
5:34 or you're going to get those clients
5:37 that are uncommitted that are always
5:39 trying to beat you down on price and
5:42 will not see value in what you do and
5:43 will always be jumping from one thing to
5:45 the next and that's going to affect
5:49 retention so look back be more needs you
5:51 need a good message and you need a good
5:53 sales process in order to get you there
5:56 I can talk about that in the art fitness
5:57 house okay
6:00 so download these free information that
6:04 I've got attached to this video and you
6:06 know feel free to jump into my facebook
6:09 group as well the art fitness sales I am
6:13 a successful studio owner and I love
6:15 helping people I once found it really
6:18 hard but with a few bits of advice from
6:21 a few people I managed to overcome
6:24 that's why I'm here today because I want
6:26 to help more people talk more people so
6:28 you don't need more leads you need to
6:30 work when you're messaging and you need
6:33 a sales process simple as that you take
