0:01 foreign [Music]
0:11 and in today's video we're going to talk
0:13 a little bit about how the fashion
0:15 industry Works obviously this is going
0:17 to be a very reduced version of the
0:18 whole process because it will be
0:21 impossible to put it everything in great
0:23 detail in a single video but I wanted
0:25 this video to you know give you like a
0:28 picture of what the fashion industry is
0:30 and how it works and basically because I
0:31 love speaking about this topic so
0:34 basically fashion is not just clothes
0:36 it's an art form it's a form of
0:38 self-expression that speaks volumes
0:40 without words but it's not confined only
0:43 to the wrong ways it's weaved into our
0:45 daily lives and from the streets to
0:47 social media fashion influencers and
0:49 trendsetters shape our visions and our
0:52 perception of style fashion allows us to
0:54 push boundaries and defy the status quo
0:56 and it's about creating something new
0:58 something that resonates with people on
1:00 a deeper level and the fashion industry
1:03 it's a global Force driving economy and
1:04 influencing cultures around the world so
1:07 it's a intricate network of creativity
1:09 and Innovation and craftsmanship so the
1:11 fashion industry is a Global Network of
1:13 businesses and professionals involved in
1:15 the design production marketing and
1:17 distribution of clothes accessories and
1:19 other related products it encompasses a
1:22 wide range of stages players and
1:24 processes from turn focusing and design
1:27 to manufacturing retail and media the
1:28 industry is driven by creative
1:31 expression consumer demand and cultural
1:33 influences so here's a little bit more
1:35 detailed explanation on how the industry
1:37 works first of all we have the design
1:39 and development stage or area whatever
1:40 you want to call it so the process
1:42 begins with the ideation and design of
1:44 the pieces designers and creative teams
1:46 bring forth fresh fashion designs
1:49 drawing inspiration from Trends culture
1:51 and their personal artistic Vision the
1:53 creative process involves sketching and
1:55 using digital tools to visualize ideas
1:57 that will later on become patterns
2:00 prototypes and samples fabric selection
2:02 color palette embellishment and other
2:03 details that will be incorporated into
2:06 the design will be carefully selected in
2:08 this stage ultimately their Innovative
2:10 designs work as the foundation for the
2:12 production process leading to the
2:14 creation of garments accessories and
2:16 collections that capture the essence of
2:18 the Contemporary Trends and also the
2:20 brand stage number two is manufacturing
2:22 and production so once these designs are
2:25 finalized and the samples are correct
2:27 and everything is good to go
2:30 manufacturers and factories will produce
2:32 in bulk all of the pieces according to
2:34 the designers specifications this
2:36 production process also includes
2:38 sourcing all of the global raw materials
2:40 that you will need to produce that piece
2:43 whether it's like Fabrics trims buttons
2:45 slippers and all of that followed by
2:48 cutting sewing quality control and
2:51 finishing details like adding labels and
2:52 packaging the aim is to bring the
2:54 designs to life on a larger scale
2:56 ensuring timely and efficient production
2:59 of high quality pieces as I said this is
3:01 a very reduced and simplified story
3:04 about all of this we can literally do an
3:06 entire in depth video about each stage
3:08 and it wouldn't be enough okay step
3:11 three is supply chain and Logistics the
3:13 fashion supply chain is a complex
3:15 process that involves sourcing raw
3:17 materials and transporting them to
3:19 factories for production so like I said
3:22 maybe calling all of these stages is not
3:24 the correct word or maybe we should use
3:26 areas because they are all
3:28 interconnected and sometimes they even
3:30 occur at the same time so it's not like
3:32 you're going to production and then you
3:34 go into the supply chain stage they all
3:37 happen interconnectedly and roughly at
3:39 the same time so yeah going back to the
3:42 supply chain and Logistics area Finnish
3:43 garments are then distributed through
3:46 suppliers wholesalers agents and
3:49 retailers ear wires are very efficient
3:51 Supply Chain management to ensure that
3:53 all of this happens very seamlessly the
3:56 keys identify and reliable partners that
3:57 will offer you know the right services
4:00 and materials at the right cost and high
4:03 quality so that you can ensure that the
4:05 product will reach the final cost summer
4:07 at the end seamlessly okay area number
4:10 four is marketing and branding so this
4:11 is personally my favorite area where I
4:13 feel most comfortable maybe you were
4:15 able to tell you know from all of the
4:17 videos that I did talking about fashion
4:19 brands but okay so in this competitive
4:21 fashion industry brands need marketing
4:23 strategies to you know bring awareness
4:25 and make all of those products that
4:27 they're selling become attractive and
4:29 desired desireable desireable so this
4:31 marketing strategy is made Encompass
4:34 advertising campaigns social media
4:36 influencer or celebrity collaborations
4:40 fashion shows and PR a key aspect of
4:41 success lies in establishing a strong
4:44 brand identity by crafting a unique
4:47 positioning values and a visual identity
4:49 by the way if you're new to my channel I
4:51 actually have a video talking about
4:53 brand stylistic identity so if you want
4:55 to check it out I will leave it up here
4:58 so this distinctiveness allows Brands to
5:00 stand out in the fashion industry and
5:02 also effectively reach their target
5:03 audience with a combination of different
5:06 tactics like advertising social media PR
5:09 fashion shows and influencers among many
5:12 other techniques okay area number five
5:14 is retail and sales so fashion products
5:16 can be sold through diverse retail
5:18 channels you have the brick and mortar
5:20 stores you have online retailers you
5:22 have boutiques and you have department
5:24 stores retailers purchase items from
5:27 brands or wholesalers they curate
5:29 collections they set prices they manage
5:31 inventory and they take care of customer
5:34 service sales strategies like promotions
5:36 and marketing are key to drive consumer
5:38 demand retailers operate on physical
5:40 stores e-commerce platforms or a
5:43 combination of both allowing the
5:45 customer to explore and purchase their
5:47 own products so managing the inventory
5:49 is super important to ensure that the
5:52 product is available to purchase but
5:54 there are also other interesting retail
5:55 techniques like for example limited
5:57 edition collaborations that add
5:59 uniqueness and an appeal to the
6:02 offerings stage number six is consumer
6:04 Trends and demand consumer preferences
6:06 have a significant efficient impact on
6:07 the fashion industry fashion brands are
6:10 retailers actively track market trends
6:12 to meet consumers needs effectively they
6:14 invest in Trend forecasting and market
6:16 research analyzing consumer behavior and
6:18 monitoring fashion shows to stay ahead
6:21 of the evolving Trends and evolving
6:24 Innovations and the global influences
6:26 cultural social and economic factors
6:29 also play a pivotal role in shaping
6:31 consumer demands so it becomes essential
6:33 for Brands to align their product
6:35 offerings to that by closely following
6:37 these factors fashion companies can stay
6:39 ahead of the future consumer demands and
6:42 adapt to the ever-evolving industry but
6:43 we will talk about Trends a little bit
6:46 more later on so stage or area number
6:48 seven is fashion weeks or trade shows
6:51 fashion weeks trade shows and Industry
6:53 events are essential for you know
6:55 designers and Brands to pitch their
6:57 products and their collections to buyers
6:59 press and influencers these events not
7:02 only facilitate networking and media
7:03 coverage but also create valuable
7:05 business opportunity communities for
7:07 people in the fashion industry by
7:09 holding these events in major fashion
7:11 capitals of the world Brands and
7:13 designers can pitch and promote their
7:15 products to you know potential buyers
7:17 and Industry insiders ultimately driving
7:19 Innovation and the growth of the
7:21 industry stage number eight is
7:24 sustainability and ethical practices the
7:25 fashion industry is progressively
7:28 prioritizing sustainability ethics and
7:30 social responsibility key measures
7:32 involve adopting eco-friendly materials
7:34 promoting fairy label practices and
7:36 supporting ethical Supply chains these
7:38 initiatives are geared towards creating
7:41 a more environmentally friendly and also
7:43 socially conscious fashion ecosystem
7:46 truth be told this is a very slow
7:49 process at least for me you know this is
7:51 my personal opinion and for many you
7:53 know the advancements made in you know
7:55 this topic are not enough and rightly so
7:58 but also at the same time I personally
8:00 think that a step on the right direction
8:02 is where the no Step at all and we
8:05 should all as a society both consumers
8:07 and Industry insiders industry workers
8:09 and the industries themselves the
8:12 companies themselves should you know do
8:14 our best inform ourselves be conscious
8:16 and continue with our sustainable
8:18 practices that is the best thing that we
8:21 all can do as a society okay area number
8:23 nine is fashion media and Publications
8:25 fashion media Outlets including
8:28 magazines influencers and websites play
8:30 a big role in the fashion industry by
8:33 promoting Trends designers and Brands
8:35 they provide extensive coverage of
8:37 fashion shows share valuables styling
8:40 tips publish editorials and conduct
8:42 interviews with the industry insiders
8:44 influencing and shaping the world of
8:46 fashion for consumers and other
8:48 enthusiasts alike through their
8:49 extensive reach and influence these
8:52 platforms are key drivers in showcasing
8:54 and popularizing the latest fashion
8:55 trends creating a dynamic and
8:58 interconnected ecosystem between Brands
9:00 designers and the fashion conscious
9:02 audience number 10 is licensing and
9:04 collaboration fashion brands often
9:06 engaged in licensing agreement to expand
9:08 their products offering Beyond clothing
9:11 for example including accessories
9:16 fragrances leather goods home decor and
9:17 so many more collaborations with other
9:19 designers Brands and celebrities are
9:21 also very common enabling Mutual
9:24 exposure and also allowing them to tap
9:26 into different market segments and
9:28 number 11 is innovation and Technology
9:30 the fashion industry wholeheartedly
9:33 Embraces Innovation and technology in
9:35 different areas incorporating design
9:37 softwares digital manufacturing
9:40 e-commerce platforms and both virtual
9:42 and augmented reality experiences these
9:44 advancements have revolutionized the way
9:46 in which fashion is created marketed and
9:49 experienced enhancing the industry's
9:51 efficiency creativity and customer
9:53 experience but it's important to know
9:54 that the fashion Industries are very
9:56 Dynamic and fast-paced industry or
9:58 business that evolves with cultural
10:01 shifts technology advancements and
10:03 changing in consumer behavior and
10:05 although we have talked about the whole
10:08 process it may and will vary between
10:11 Brands markets and Industry segments
10:13 okay so now that we have mapped out the
10:15 fashion pipeline very summarized let's
10:17 talk about Trends and what's their life
10:18 cycle so we talked about this in my
10:20 fashion versus Style video but Trends
10:22 are basically the prevailing Styles or
10:24 the signs that gain acceptance and
10:26 popularity in a specific period often
10:28 initially within the fashion industry
10:30 and then among the general public they
10:32 might just last a season or even less
10:35 than that called The Fad or they may you
10:37 know stay relevant throughout time and
10:39 become a classic Trends typically
10:41 originate from different sources like
10:44 designers influencers celebrity cultural
10:46 movements and even the street style
10:48 these sources have a significant impact
10:49 in the direction of fashion and they
10:51 influence the taste and the preferences
10:54 of the consumers Trends in the past were
10:56 generally envisioned like three years
10:58 before the collection entered the store
10:59 and they were generated by a consensus
11:02 in the fashion pipeline going from Trend
11:05 forecasters to fashion designer tactile
11:08 manufacturers fashion editors retailers
11:10 Etc nowadays social media has also given
11:13 a voice to influencers bloggers and
11:15 normal people in the streets to have a
11:17 say on scouting and creating new trends
11:19 instead of a trickle down process from
11:21 the textile and fashion industry and
11:24 designers to the streets we see a bottom
11:26 up process from the streets to the
11:28 runways where designers are taking
11:30 inspiration from the streets to
11:32 incorporate into their collections but
11:34 there's also a trickle across phenomenon
11:36 which is when a trend spreads throughout
11:38 different socioeconomic backgrounds at
11:40 the same time meaning that fashion
11:42 nowadays is not only reserved for the
11:44 rich and wealthy but rather that
11:45 practically everyone has access to it
11:47 after resourcing of inspiration and the
11:49 creation of new trends it begins what is
11:52 called the fashion trends life cycle so
11:54 let's break it down into a few stages
11:56 the first stage is the introduction the
11:57 fashion trend begins when it's
11:59 introduced to the public this can happen
12:02 through Runway shows fashion weeks Red
12:04 Carpet Events and even social media
12:06 media then stage number two is adoption
12:09 once the trend is introduced early
12:11 adopters which could include fashion
12:13 forward individuals influencers
12:16 celebrity start incorporating those
12:18 Trends into their personal style their
12:20 influence helps popularize the trend and
12:22 generate interest among a wider audience
12:25 then stage number three is mainstream
12:27 acceptance as the trend gains momentum
12:30 it starts to reach a broader audience it
12:31 becomes more accessible through Mass
12:35 Market retailers and fast fashion brands
12:37 and online platforms make it easier for
12:39 consumers to adopt a trend into their
12:41 personal wardrobes fashion magazines
12:43 blogs and social media platforms also
12:45 contribute to the popularization of the
12:48 trend you know make it more visible even
12:51 further stage number four is the peak of
12:53 the trend at this stage it's when it's
12:55 reached the peak of popularity it
12:57 becomes widely recognized and adopted by
12:59 so many people from different
13:01 demographics it's prominently featured
13:04 in stores and fashion advertisements and
13:06 basically you see them everywhere at
13:07 this point the market may become
13:09 saturated with different interpretations
13:12 and variations of that Trend stage
13:14 number five is saturation and decline as
13:16 the trend becomes oversaturated and
13:18 starts losing its novelty people start
13:20 losing their interest at this point
13:22 practically people are over it and they
13:24 are looking for the next Trend which is
13:26 probably already out fashion forward
13:29 individuals designers and Industry
13:31 insiders are probably already adopting a
13:34 new trend and stage number six is obso
13:36 lens and Revival basically at this point
13:39 the trend is dead but fashion trends
13:42 often experience cycles of obso lens and
13:44 Revival that is the key to Trends Trends
13:47 come up and they come down and they come
13:49 up and they come down some Trends May
13:51 Disappear Completely only to revive a
13:53 few years or decades later with a more
13:55 modern twist this revival may be driven
13:58 by Nostalgia designers reinterpretation
14:01 or cultural influences it's important to
14:04 know that the duration of each stage in
14:07 the life cycle of the trend may vary so
14:09 significantly for different Trends
14:12 sometimes may rise and fall very quickly
14:14 only like the span of a few weeks or a
14:16 few months while others have a more
14:18 prolonged presence the fashion industry
14:20 is constantly evolving emerging and
14:23 fading away new trends all the time this
14:25 way ensuring a continuous cycle of
14:27 innovation and creativity but in the
14:29 whole Trend life cycle fashion seasons
14:30 are super important because they have
14:33 historically been the stepping stone of
14:34 the creation of new Trends fashion
14:36 Seasons basically divide the year into
14:39 specific periods in which designers and
14:40 Brands release new collections the
14:42 fashion industry operates on a cyclical
14:46 calendar divided into four main Seasons
14:48 number one is spring summer obviously
14:51 the season represents the warmer months
14:52 and typically begins with the fashion
14:55 shows and collections being presented in
14:57 September October with the collections
14:59 hitting the stores in February March
15:01 obviously this is based on the seasonal
15:03 calendar of the northern hemisphere then
15:06 number two is fall winter fall winter
15:08 obviously showcases pieces for the
15:10 colder months and are showcased during
15:12 fashion shows typically in February
15:14 March with the collections hitting the
15:16 stores around August or September number
15:18 three is their Resort or Cruise
15:21 collections these are also known as the
15:23 pre-spring or pre-summer collections
15:25 they are designed for individuals that
15:29 want stylish options for Vacations or as
15:31 Resort Wear and these collections are
15:33 released between the main Seasons often
15:36 around November or December and number
15:38 four is pre-fall this collections bridge
15:40 the gap between spring summer and fall
15:42 winter seasons they are introduced
15:44 during the summer months typically
15:47 during July or August and they typically
15:49 consist of transitional pieces to
15:51 transition from Summer to fall in
15:53 addition to these main season they are
15:55 also smaller collections or capsule
15:57 collections that are released throughout
15:59 the year fashion seasons are both
16:01 significant for designers and consumers
16:02 for designers the seasonal calendar
16:05 provides a structure to the whole
16:08 process of Designing production and
16:11 Manufacturing as well as showcasing
16:13 their Collections and for consumers the
16:15 seasons create a sense of anticipation
16:17 and Novelty and it allows them to stay
16:19 current with the latest trends but to
16:21 finish off this video with the rise of
16:23 fast fashion and online shopping the
16:25 traditional fashion season structure has
16:27 become more fluid and faster than in
16:29 previous years Brands May release new
16:31 collections more frequently and
16:33 customers have access to a wider range
16:35 of styles throughout the year in the
16:37 past you only had two collections every
16:39 year Spring Summer and Autumn winter now
16:41 with the rise of fast fashion you may
16:43 even have new pieces coming every week
16:45 or every two weeks nevertheless the
16:47 concept of fashion season remains as a
16:49 very important aspect of the industry
16:56 so I hope you enjoyed today's video let
16:57 me know down in the comments section
16:59 what do you think about this topic
17:00 lastly don't forget to like subscribe
17:02 and turn on the notifications down below
17:04 and as always I will leave the links in
17:05 the description box of all of my social
17:07 media so you can go check them out I
17:08 hope you have an incredible rest of your
17:12 day I will see you in my next video ciao [Music]
