0:00 [Music]
0:02 Nas Daily went from gaining over 300
0:04 million views a month, traveling the
0:06 world, and making millions of dollars to
0:08 being called out for racism, scamming,
0:11 and cultural exploitation.
0:13 Now, he's struggling to hit 100,000
0:16 views per video, even with 14 million subscribers.
0:16 subscribers.
0:18 >> So, in terms of revenue, right, we
0:20 roughly make 500. >> Wow.
0:21 >> Wow.
0:22 >> 500 600 a month.
0:25 >> Can you like rank the income streams?
0:28 >> Yes. Remember this quote. You either die
0:32 a hero or you live long enough to become
0:33 the villain.
0:35 >> One of the biggest controversies that
0:36 started this downfall came when he
0:39 featured a 103-year-old tattoo artist
0:41 from the Philippines and was accused of
0:43 turning her culture into a paid online
0:45 course. The internet saw it as
0:48 exploitation and Nas's reputation
0:50 started to crumble. But what's even
0:51 worse is that this wouldn't be the last
0:54 time he mocked the Philippines and this
0:55 was only the beginning of the bigger
0:57 scandal that would follow. But to
0:59 understand how a Harvard educated tech
1:01 worker became one of the most hated
1:03 creators on the internet, we have to go
1:06 back to where it all began. Nasir Yasin
1:08 was born to a Palestinian Arab Muslim
1:11 family in a small city called Araba in
1:13 Israel, which already seems like a
1:15 complicated background, but he was smart
1:17 and got into Harvard at just 19 years
1:19 old to study aerospace engineering
1:22 through a scholarship. His first YouTube
1:24 video was back in 2012 when he and his
1:26 Harvard buddies literally sent a
1:28 hamburger into space using a weather
1:31 balloon, calling it Operation Skyfall.
1:34 The video blew up and got 500,000 views
1:36 in less than 20 days, which was insane
1:39 for a first upload. But instead of
1:40 jumping into content creation right
1:43 away, Nas finished his degree and went
1:45 to work in tech, making good money at
1:47 companies like Venmo. But in the back of
1:49 his mind, he remembered how powerful the
1:52 internet could be. So in 2016, Nas came
1:54 back with a clear mission that would
1:56 change everything. He decided to upload
1:58 one short video every single day for a
2:01 thousand days straight, showing stories
2:03 from around the world. Hi. What I'm
2:06 holding right now is a very powerful
2:09 piece of paper because this is the
2:12 world's strongest passport and it
2:14 doesn't belong to any of the countries
2:17 you expect. Not the US, not China, not
2:20 the UK or Iceland. It belongs to a tiny
2:23 tiny country called
2:26 Singapore. By the time he finished his
2:28 thousand-day challenge in January 2019,
2:31 he had built Nas Academy, turned it into
2:33 a legit media company with over 100
2:35 employees, started making millions of
2:38 dollars, and ended up with more than 60
2:39 million followers across all his
2:40 platforms combined.
2:43 >> I think the first tip is to never want
2:45 to be a social media person. Do not
2:47 pursue that as a career.
2:49 >> I think you should just be interested in
2:51 telling stories. If you're good at them,
2:53 you'll become big on social media. If
2:55 you're bad at them, you'll get better.
2:57 Just don't give up. And that's literally
2:59 what it is. Do not try to be a social
3:01 media person. I never wanted to be a
3:04 social media person. I just wanted to
3:05 tell stories of people.
3:07 >> But soon, people started to see that his
3:09 business wasn't all about showing the
3:12 good in humanity. These first cracks
3:14 started to show when Nas uploaded his
3:16 world's oldest tattoo artist video
3:19 featuring this 103-year-old woman from
3:21 the Philippines named Hang Odd, who does
3:23 traditional tattooing. She doesn't use
3:25 any machines. She makes her own ink out
3:28 of charcoal and water and uses actual
3:30 thorns from trees as needles. The video
3:33 seemed totally innocent at first. It was
3:35 classic Nas content highlighting unique
3:37 cultural traditions. But then people
3:39 started reading the description and
3:41 that's when the comments exploded
3:44 because Nas was advertising that Hang
3:46 was now teaching on Nas Academy in the
3:48 description. His online education
3:50 platform and you could pay to learn from
3:53 her and that made people go mad. One guy
3:56 said yes is the type of guy to convince
3:59 a retired woman to become a teacher. Nas
4:01 Dailyy apparently scammed her for his
4:03 Nas Academy thing and the video proof is
4:06 fake. Confirmed by Lola's family member.
4:08 I was literally heartbroken when I found
4:11 out since I instantly lost trust in Nas.
4:13 And later it would turn out that the
4:15 comments were right because on August
4:19 4th, 2021, Gracia Hang's relative made
4:20 this explosive post on Facebook that
4:24 read, "Warning, Wong Academy is not
4:26 real. My grandmother did not sign any
4:29 contract with Nas Daily. Some people are
4:31 taking advantage of our culture. Please
4:33 help us stop this disrespect to the
4:36 legacy of Oppo Huang Odd and the Buttbot
4:39 tribe. The post went viral and the
4:42 hashtag # unfollow nauseaily started
4:44 trending immediately. This made Nas lose
4:47 500,000 Facebook followers in just 3
4:50 days. But things got even worse for Nas
4:51 when the Philippine government got
4:54 involved through the NCIP, which is the
4:55 National Commission that protects
4:57 indigenous people's rights. Their
4:59 investigation revealed that the ancient
5:01 art of tattooing practiced by the
5:03 Kolinga tribe is collective cultural
5:06 property, meaning Nas Daly will need
5:08 consent from the entire community before
5:10 he can list the lessons on his academy.
5:12 Nas sent a team back to the Philippines
5:15 to try and fix the mess, drafting a new
5:16 contract that kind of addressed
5:18 everyone's concerns. But the damage was
5:20 already done since his name was already
5:22 under fire in the public.
5:24 >> But I'm not the one here. I'm not the
5:26 one standing here pretending that I
5:28 stand for all these things. You do.
5:31 There you go. The biggest hypocrite on YouTube.
5:31 YouTube.
5:34 >> If Gracia hadn't spoken up and made that
5:36 Facebook post, Nas would have just kept
5:38 selling that course and profiting off
5:40 Hang's cultural legacy without properly
5:43 paying her or getting real consent. But
5:44 it turned out this wasn't the only
5:46 damage Nas had done to the Philippines
5:48 because another Filipino woman came
5:50 forward with more disturbing
5:54 allegations. Her name is Luis Mabulo and
5:56 she founded the Cacao Project, which is
5:58 a nonprofit organization meant to fight
6:00 deforestation by helping Filipino
6:02 farmers grow cacao trees instead of
6:05 other crops. Nas had reached out wanting
6:07 to film her project because it seemed
6:09 like perfect feel-good content for his
6:12 channel. But according to Louise, when
6:13 Nas and his team actually showed up to
6:16 film, things got nasty real quick. She
6:18 claimed that Nas kept making these rude
6:20 comments about the farmers. According to
6:23 her post, I've held my silence for 2
6:25 years. However, in light of recent news,
6:28 it's high time I break it. In 2019, Nas
6:30 Dailyy had come to my town to cover my
6:32 story on the Cacao project. My family
6:34 took him and other content creators in
6:37 as welcome guests. However, in so little
6:39 time, I was disappointed to learn that
6:41 the man I'd looked up to for years was
6:44 not the bearer of good news he'd misled
6:46 his followers to believe he was. I
6:48 watched him imitate and mock the local
6:51 accent and language vocalizing Tagalog
6:53 sounding syllabic phrases saying it
6:56 sounded stupid. He repeatedly said that
6:58 the people of my hometown poor farmers
7:02 are so poor. Why are Filipinos so poor?
7:03 He said no one wants to hear about
7:05 farmers or farms. It's not clickable
7:08 viewable content. The worst part was
7:10 when he allegedly said that no one wants
7:12 to hear about farmers or farms because
7:15 it's not clickable viewable content.
7:16 showing that he only cared about what
7:18 would get him views, not about actually
7:21 raising awareness for real issues. Nas
7:23 filmed the entire project, but never
7:25 released the video because according to
7:27 Louise, he didn't think it was
7:29 entertaining enough for his audience.
7:30 This did even more damage to his brand
7:33 of spreading global positivity because
7:34 it showed he didn't respect the
7:37 communities he said he cared about. And
7:39 here's Nas's response post to the whole
7:42 situation. To my biggest sadness and
7:44 surprise, your story was not true on the
7:46 ground. Once we arrived at your
7:48 plantation, once we saw the village and
7:50 talked to the farmers, we came to the
7:52 conclusion that there is no story here.
7:54 That the awards on the internet are just
7:56 that, awards. Our investigation has made
7:58 it clear that your story in the media is
8:01 false and that there are no 200 farmers
8:03 that you work with and there are no
8:04 cacao plantations that you don't
8:07 personally profit from. Even though we
8:09 flew in for two days, we had to pack up
8:11 and leave because I will never ever put
8:14 fake news on Nas Daily. But the problem
8:16 is, even though Louisa's project had
8:18 issues and wasn't as legitimate as she
8:20 had made it seem, that still doesn't
8:22 excuse the racist comments about
8:24 Filipinos being poor. And the internet
8:26 was tired of his lies with comments
8:29 like, "Stop using our countrymen for
8:31 your own selfishness. So, did you or did
8:34 you not mock our accent and insult our
8:36 poverty? don't support this man. He's
8:39 using Filipino for his own benefit, even
8:40 destroying the country and the
8:43 president. While Nas addressed why he
8:44 didn't release the video, he stayed
8:46 silent about the allegations that he
8:48 mocked their accent and made nasty
8:50 comments about Filipino poverty. A
8:52 pattern was starting to show that would
8:54 repeat itself over and over. Nas would
8:56 never actually address the real issue
8:59 people had with him. But if Nas thought
9:01 exploiting Filipino culture was bad for
9:03 his reputation, things were about to get
9:06 way worse when he started getting close
9:08 to cryptobillionaires who turned out to
9:11 be massive frauds. Because on November
9:14 12th, 2021, Nas uploaded a video that's
9:16 now been deleted from his channel titled
9:18 The Most Generous Bitcoin Billionaire.
9:20 The video was all about Sam
9:22 Bankmanfreed, who founded this massive
9:25 cryptocurrency exchange called FTX. Sam
9:28 lives in the Bahamas with 10 roommates.
9:34 Sam is 29 years old only, but Sam has 22 billion
9:36 billion
9:39 and he wants to donate all of it to charity.
9:41 charity.
9:42 But why?
9:44 >> Well, for many.
9:46 >> But then late in 2022 rolled around and
9:49 FTX completely collapsed, facing a
9:51 massive liquidity crisis that revealed
9:53 the whole thing was basically a house of
9:57 cards. company FTX went bankrupt and
10:02 this was not a normal bankruptcy.
10:06 It was a fraud. He tried to hide it, but
10:09 people discovered the truth only last
10:12 week. Customer funds are lost in the billions.
10:13 billions.
10:16 >> Sam was arrested in December 2022, and
10:18 by March 2024, he was convicted of fraud
10:20 and money laundering. The judge
10:23 sentenced him to 25 years in prison and
10:26 hit him with a fine of over 11 billion,
10:28 making it one of the biggest financial
10:30 frauds in history. It also came out that
10:34 Sam only gave away a tiny 0.1% of his
10:36 money to charity, which completely
10:37 destroyed Nas, calling him the most
10:39 generous billionaire who wanted to
10:42 donate everything. Funny thing is, Nas
10:44 never gave an apology for the video. One
10:46 said, "After promoting this, the next
10:48 thing that should be heard is an
10:50 apology, but apparently there was none.
10:54 Nas scam daily in a nutshell." But Nas
10:56 wasn't done hyping up scamming
10:58 cryptobillionaires. Because on May 5th,
11:01 2022, he posted another video called
11:03 Most Humble Cryptobillionaire, featuring
11:06 Chang Penza, who everyone knows as CZ.
11:10 >> Hi, my name is CZ. He made over $60
11:13 billion, but his mom still called him stupid.
11:14 stupid.
11:16 >> Nas went on describing him as this
11:19 humble guy who didn't care about cash.
11:21 Same story as before. No mention
11:23 anywhere that he might have been paid to
11:26 make the video. Turns out CZ wasn't
11:28 clean either because Binance got charged
11:30 with breaking sanctions and violating
11:33 money transmitting laws. CZ ended up
11:35 pleading guilty to moneyaundering
11:36 charges and had to step down from
11:39 running Binance. Binance crypto boss
11:42 Changpang Xho sentenced to 4 months in
11:44 prison. So now that's two good guy
11:46 billionaires that Nas promoted who
11:48 turned out to be massive frauds facing
11:50 serious criminal charges. But the truth
11:52 came out just a month before that video
11:56 dropped. Because on April 22nd, 2022,
11:58 Nas appeared on a podcast hosted by a
12:00 YouTuber called Silicon Valley Girl.
12:02 During the interview, she straight up
12:03 asked him what everyone had been
12:04 wondering about.
12:06 >> So, wow. Those take full days.
12:07 >> Interesting. So, sometimes the
12:09 characters are in your video actually
12:11 paid sponsorships.
12:12 >> Some sometimes Yes.
12:14 >> Do you say that in
12:16 >> uh very So, it's actually like less than
12:18 3% of the content.
12:21 >> Uh and we do not say that because uh
12:23 well, one in the post it's when we say
12:24 thank you to XYZ blah blah for making
12:27 this possible. Uh two it's like we don't
12:29 live in America so you don't you don't
12:30 actually have to. He was literally
12:32 admitting that he hides sponsorships
12:34 from his audience and thinks he doesn't
12:36 have to follow disclosure rules because
12:39 he's not based in America. That was kind
12:41 of dumb for multiple reasons because
12:43 YouTube is an American platform that has
12:45 to follow American laws, no matter where
12:48 the creator lives. The FTC requires
12:50 clear sponsorship disclosure from
12:52 everyone who uses the platform. Your
12:54 location doesn't matter one bit. Nas
12:56 tried to downplay it by saying less than
12:59 3% of his videos are sponsored. But
13:00 nobody believed that and it didn't
13:02 matter anyway because he just admitted
13:04 to breaking the rules. But hiding
13:06 sponsorships and worshiping scammers
13:08 wasn't the only way Nas managed to piss
13:10 off millions of people. He was about to
13:14 disrespect an entire religion next.
13:16 Because in July 2024, Nas uploaded the
13:18 video, "I studied Islam for one month
13:21 and I lost all my hair.
13:25 I spent one full month studying my
13:27 religion, Islam.
13:28 >> The title alone offended a lot of
13:30 Muslims because it made a joke out of
13:31 something that's sacred in their
13:34 beliefs. When Muslims finished the Umra
13:37 pilgrimage in Mecca, shaving their head
13:38 is a sign of humility and devotion to
13:41 God. But Nas turned that whole tradition
13:43 into just losing hair like it was some
13:46 funny experiment for content. The video
13:47 itself was even worse than the title
13:49 because it was full of misinformation
13:51 about Islam and oversimplified the
13:54 beliefs of over two billion people. He
13:56 got basic facts wrong, presented his
13:58 opinions as truth, and treated the
14:00 religion like it was some interesting
14:02 topic he could master in 30 days. So
14:04 that the video got more dislikes than
14:07 likes was no surprise. And the comment
14:09 section was flooded with angry Muslims
14:12 correcting every single mistake he made.
14:14 Islam did not start from a cave. Islam
14:17 started from the first human being. An
14:19 Islamic content creator named Smile to
14:22 Janna even made an entire response video
14:24 calling out Nas's disrespect. This
14:28 individual had the goal to make a video
14:31 about Islam. Seeing as he is such a
14:35 hypocrite, a sellout, a absolute piece
14:38 of work, I was only curious to see what
14:41 on earth could he be teaching the people
14:43 about Islam. But Nas never apologized
14:45 for the disrespect, never took the video
14:47 down, and never acknowledged that he'd
14:49 done anything wrong. The pattern just
14:51 kept repeating itself, ignore all
14:54 criticism, pretend nothing happened, and
14:55 quickly move on to the next video,
14:57 hoping everyone would forget. But
15:01 disrespecting Islam
15:03 was just the warm-up because Nas was
15:05 about to piss off everyone again with
15:07 his take on the Israel Palestine
15:09 conflict. Nas made a video called My
15:12 Israel and Palestine Explained where he
15:13 tried to position himself as this
15:15 neutral peacemaker who just wanted
15:16 everyone to get along.
15:20 >> Suffering, pain, anger. You know, a lot
15:24 of people want to see Israel disappear.
15:27 I don't. I think Israel should exist
15:29 because it has good people inside of it.
15:31 And I think Palestine should exist
15:33 because it has good people inside of it.
15:36 And that's why I think it's not one or
15:38 the other. And I really don't like it
15:41 when everybody keeps saying it's one
15:44 country, it's fake countries, it's a
15:46 stupid argument. Israel and Palestine.
15:49 My solution is simple. Bring people
15:53 together, not apart. This is why we make
15:57 these videos. This is why we The video
15:58 made the conflict that's been going on
16:01 for hundreds of years seem like no big
16:03 deal. Nas took all of that complicated
16:06 history and basically said, "Why can't
16:07 everyone just be nice to each other and
16:10 get along?" But the real hypocrisy came
16:12 out when people started digging into
16:14 Nas's actual opinion on the situation.
16:17 Because on October 23rd, he tweeted,
16:20 "Israel first, Palestinian second."
16:22 Which made the people doubt his supposed
16:24 neutral opinion. But the answer soon
16:26 became clear. He wasn't any of those
16:29 things. He was pro- views. Nas would say
16:31 whatever got him the most engagement in
16:33 that particular moment and it ended up
16:35 pissing off both Israelis and
16:37 Palestinians because nobody could trust
16:40 a single word coming out of his mouth.
16:42 At a recent summit called NDTV World
16:45 Summit, Nas admitted, "I think Israel
16:47 should exist and said he supports a
16:49 two-state solution while also saying
16:51 free Palestine from Hamas, from
16:54 radicalism, from terrorism." of that my
16:56 political opinion which I made very
16:59 clear that we need two states for two
17:00 people but also we need to free
17:04 Palestine from Hamas from radical from
17:07 terrorism I'm not for that at all and I
17:10 think Israel should exist every time I
17:14 say the I word which is Israel I lose
17:16 followers every time I say the I word
17:17 which is the country I'm from
17:19 >> he positioned himself as this honest guy
17:21 saying I succeeded despite being
17:23 cancelled more than 10 times
17:25 Like, yeah, that's something to be proud of.
17:27 of.
17:30 >> So, I succeeded despite being cancelled
17:32 more than 10 times because the videos
17:34 are just so damn good that you're
17:36 willing to listen to somebody from
17:38 Israel even though you hate Israel so much.
17:38 much.
17:40 >> The Davos incident. But things got even
17:42 messier when a conservative YouTuber
17:45 named Ahri Yassini confronted Nas at
17:47 this event in Davos, Switzerland. Ari
17:49 walked up to him and asked him about his
17:50 relationship with the World Economic
17:52 Forum, but Nas responded like an
17:53 absolute child.
17:55 >> Do you think it's cool that you're
17:56 standing here and you're being employed
17:57 like you're getting paid by the World
18:00 Economic Forum to pro to promote their product?
18:00 product?
18:01 >> I'll tell you what's cool. This is the
18:03 video. How are you guys? Give me Give me
18:05 You know what's really cool is that all
18:07 this was done for no money.
18:08 >> You did it for free.
18:08 >> For free, my friend.
18:10 >> Willing to sell yourself for free.
18:12 >> I'm selling myself for free because I
18:13 have opinions.
18:15 >> But But you do. conversation made Nas
18:17 seem unable to take any criticism
18:19 without getting defensive. But it was
18:21 only about to get worse because later
18:22 Ahri was in the middle of interviewing
18:24 the prime minister of Luxembourg when
18:26 Nas came over and interrupted the
18:29 interview. He called Ahri annoying
18:30 directly to the prime minister's face
18:33 and ruined his interview and after he
18:35 literally ran away when Ahri tried to
18:36 continue talking to him.
18:39 >> Prime Minister and then running away.
18:41 >> So is he annoying politics? Is he
18:41 annoying you?
18:42 >> No, it's still okay.
18:44 >> Okay, this is Nazda. He's a brother of Nazda.
18:45 Nazda.
18:47 >> This guy's annoying. Be careful of this
18:48 guy. He's annoying.
18:49 >> I was a lawyer before. If you need some help.
18:52 help.
18:54 >> What? What? What? What law? What law?
18:56 Naz might need criminal help. Naz. Naz.
18:59 Naz. N. Come here. Two questions. I'm wait,
18:59 wait,
19:01 >> bro. I know you. Hold on. Hold on. You
19:03 said I know you had this. Hold on. Naz.
19:06 Naz. It really showed how bad he is at
19:07 defending himself when he's not in
19:09 control. You won't see that coming back
19:11 in his own videos since he can just cut
19:13 out anything that makes him look bad.
19:15 Because when you look back at every
19:17 single controversy Nas got himself into,
19:18 they all trace back to one massive
19:20 problem. His big ego.
19:23 >> Going to do the unthinkable. I'm going
19:26 to discuss every controversy I've had on
19:29 YouTube from Israel to crypto to
19:32 Philippines to all that stuff. And I'm
19:34 going to call my haters. Yeah, I'm going
19:37 to call them. In December 2024, Nas
19:39 posted this response video where he laid
19:41 out what he called the underdog hero
19:44 villain Phoenix framework, which was
19:45 basically his way of explaining his
19:47 entire life story. He called himself an
19:50 underdog who worked like a donkey for 10
19:52 years to become a hero. And now he was
19:54 in the villain phase because apparently
19:57 success equals evil in people's minds.
19:59 He claimed he was rising as a phoenix
20:00 above all the hate. And throughout this
20:02 video, he called himself a hero more
20:07 than 15 times. years until it succeeded.
20:10 I went from underdog
20:13 to hero with more than 15 million
20:16 followers in YouTube, 22 on Facebook,
20:19 five on Instagram. I've become a hero
20:22 and now we have a company of 100 people
20:26 and making millions of dollars. So I've
20:28 >> Nas even did these staged phone calls in
20:29 his video where he called his own
20:32 employees and asked them questions like
20:33 are we working with the Israeli
20:35 government? Of course they said no. They
20:37 literally work for him and depend on him
20:39 for their paychecks.
20:42 >> So in two sentences are we working with
20:43 the Israeli government and why do people
20:46 have that assumption?
20:48 >> The straight answer is no. We've never
20:51 worked with the Israeli government.
20:55 Uh the reason why um this started was
20:58 because uh we had employees in the
21:02 company who were Israeli by nationality.
21:04 >> He also called them to validate his
21:06 response to the hanging odd situation
21:09 which they obviously validated as well.
21:10 The audience saw right through it with
21:13 comments like he had the time to make a
21:15 video but not to apologize. That says a
21:18 lot. The whole response just made him
21:20 look even more narcissistic than before.
21:23 All this past drama was built up over
21:25 time. His numbers show how the majority
21:27 of the people see him now. Only time
21:29 will tell if he can rebuild what he lost
21:32 or finally learn from the backlash. Make
21:34 sure to subscribe so you'll be the first
21:37 to know if Nas ever turns things around.
