This content provides a comprehensive, step-by-step guide for creating, launching, and optimizing profitable Facebook ad campaigns, emphasizing strategic approaches for various budgets and offering practical advice for success.
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3 billion people use Facebook every
single month that is a lot of potential
eyes for your business but here's the
thing your Facebook ads won't work
without the right strategy so I'm going
to break down the latest strategies and
tactics to achieve Facebook ads success
so by the end of this video you're going
to have a step-by-step plan to create
launch and optimize your own profitable
Facebook ad campaigns I'm not just going
to show you how to run ads but also how
to optimize them for your budget yes
even if it's a small one [Applause]
[Applause]
there is a lot of money to be made on
Facebook ads and anyone can learn how to
do it successfully with a little time
and practice as Mark Zuckerberg once
said the biggest risk is not taking any
risk so let's dive in and start creating
some ads the first thing you need to do
is create a Facebook page and set up a
business account once you do open up
your ads manager and click create ad a
little tip when choosing your first
product to push try to use your
bestselling product or the one with the
highest profit margins this way you can
mitigate some risk there are three
levels in every Facebook ad campaign
first there's the campaign then the
adsets and then the ads first in the
campaign here is where you define your
goals such as engagement lead gen sales
or your budget next is adsets this is
where you can set up targeting bids
placement your schedule and also
sometimes your budget as well lastly is
the actual ads this is the copy the
images or the videos you use basically
the creative aspect you can actually
have several ads running at the same
time for testing purposes now let's
build a campaign to begin you will have
to set your objective first so if you're
on a small budget go for leads or sales
if you have a bit of a budget to play
with you can start with brand awareness
or traffic and then retarget from there
next choose your campaign setup and
don't be afraid to trust meta and use
Advantage Plus shopping campaigns and
audiences this allows meta to do what it
does best especially if you have a small
budget and you don't have a lot of room
to play around with and there's also
going to be less details to worry about
in the beginning next set your budget
you can give a daily budget or a
lifetime budget so how much should you
be spending you should spend at least
one times your product price every day
in order to get sufficient data but
spend two to three times your product
price if you can but if you're on a
budget or you have a high ticket product
just spend what you have it could
honestly be as low as $3 a day just to
get something running in the beginning
but know this the more money you give
Facebook the better results and data
it's going to get for you now what about
targeting with targeting you have the
option to go broad or Niche first if you
don't have a lot of data on your buyers
it's good to focus on only one interest
at a time and test how effective it is
start Broad and then narrow things down
as you go broad targeting lets Facebook
optimize your campaign with the best
audiences plus large your campaigns can
actually be more cost- effective you can
also use advantage and it's going to
help you choose the best audience for
your product alternatively if you
already know your ideal prospects based
on customer purchase data that you have
then it could benefit you to go super
Niche and then pour your money into that
group of people only you need to
consider their location their interest
and their age among other data points if
you're unsure of which one to choose you
can ab test this and run two of the same
campaigns one to a niche audience and
one to a broad audience then see what
does best once you have a winner run
with that one I will say this though
trying to run Niche ad campaigns without
proper customer data is like throwing
darts blindfolded you're going to hit
something but it's probably not the
Target now how long should you run your
campaign run the testing phase for about
1 to 2 weeks once you find a winning ad
run it for 3 to 4 weeks and then
evaluate the Impressions if it works
well and it's Evergreen you can keep
running it but but make sure to keep
your creatives fresh there's something
called The Learning phase Facebook needs
to learn about what works so try not to
adjust any important details on your
campaign until it has finished the
learning phase you can always duplicate
a campaign if you want to make
adjustments so let Facebook learn on
your campaigns while they're active so
it can properly optimize things for you
meta does need conversions to learn what
works and the learning period time frame
is based on conversion volumes so if you
make a thousand sales per day it could
learn in 2 hours but if you get five
sales a week it could take a month to
know if that ad is getting good results
let it run its course you know you're in
the learning phase if your delivery
column says learning now let's talk
about ad creatives these are incredibly
important you have the choice to boost
content that you've already made or you
can create your own ad creatives you
could be amazing at targeting but if
your ad creatives suck they won't work
you can create these yourself or you can
hire UTC creators or even an agency to
do this for you you have the option to
run videos photos carousels and
collections make the ads feel organic
like a post from a friend especially for
videos something that's going to stop
people from scrolling and keep them
engaged you also want to use a hook to
get their attention show people how your
product actually solves their problem
and do not forget a call to action
people need to be told what they must do
to get what they want for conversion
campaigns it would be something like
click the link below to shop now or
click here to get 10% off you need to
have this in your creative asset or in
your copy if you're struggling with
content ideas use the meta ads library
to look at live ads look at how long
they've been running and how well
they're doing you really want to analyze
the ones that have been running a long
time ideally for several months and then
figure out why they're working and then
create ads with the same format don't
completely copy them but use the format
and make it your own this way you can
actually use someone else's testing to
make a successful ad you need to combine
effective targeting engaging creatives
and a good landing page experience you
can also use tactics like limited
edition discounts free shipping product
bundles and more to get your customers
attention now let's talk about budgeting
you can set your budget on a campaign
level or on an adset level if you choose
to use Advantage plus it's going to set
your budget on a campaign level choosing
a budget on your adset level will give
you more control over how spefic
specific adsets are delivered it's good
to use campaign budgets for testing and
adet budgets once you know what is
working the spending limit is not a hard
cap Facebook may go over a little bit
they're going to tell you below how much
they're going to go over but you're
going to need to be a little bit
flexible also start small until you know
that your campaigns are profitable and
then you can scale from there if you
have a small budget just copy what works
in your industry already now here are
bidding strategies first is spend based
bidding this is about spending your
budget and getting the highest value
possible Facebook is going to try to
optimize your entire budget goal-based
bidding you set a cost or value that you
want to achieve such as cost per result
or a row as goal that means return on ad
spend goal there's also manual bidding
here you control how much you bid across
ad auctions bidc caps are good for
advertisers who have an understanding of
predicted conversion rates and can place
the right bid you can set the maximum
bid which is how much you're willing to
spend in a day and the minimum bid which
is the lowest amount you're willing to
spend in a day if you want to keep your
spending low and control your costs
Facebook recommends using cost per
result bidding such as cost per sale for
example quick question for you what is
your biggest challenge when it comes to
running Facebook ads leave it in the
comments down below now let's talk about
AB testing the best thing to do in the
beginning is to test testing is going to
be your best friend in this process
you're going to want to AB test
different ad creatives test different
audiences and even test your landing
pages we want to find what works and
then pour our ad spend into that you're
not going to know exactly what works for
you until you start testing however you
should only be testing one variable at a
time this way you can actually
understand what's causing the most
success to run an AB test you can either
duplicate your ad your ad set or your
campaign and then change the factor that
you want to test alternatively you can
click the AB testing button and then
select what attribute you want to AB
test now let's talk about ad tracking
and optimizing
you will need to track the success of
your campaigns with a pixel if you're
wondering a pixel is basically a Tracker
that monitors conversions views and
actions on your website or wherever
you're sending your leads to so to set
up a pixel go to events manager then
connect data sources then web and enter
your url next install the pixel code on
your website Pages or you can do it
using your pixel ID and make sure your
ad campaign is attached to the right
pixel so what are the key metrics that
you should be paying attention to First
there is CTR this stands for
click-through rate you want to aim for a
1 to 3% click-through rate next is Raz
which stands for return on ad spent this
tracks how much revenue your ad
generates there's also CPA which means
cost per action then there is conversion
rate this is the percentage of users who
took your desired action after
interacting with your ad for e-commerce
2% to 5% is standard frequency is the
average amount of times a person in your
target audience saw your ad during a
specific time period lastly is CAC which
stands for cost to acquire a customer
this is all very important data to
understand fun fact you can actually
track this data right in your Shopify
dashboard all you got to do is connect
your Shopify account with your Facebook
ad account so if you want to check that
out I've actually linked a free Shopify
trial down below okay here are some tips
for scaling and maximizing your Roi use
lookalike audiences to find new
customers that share the same
characteris with your best performing
audiences such as your top purchasers
subscribers or your highly engaged users
you can also use incremental budget
scaling so try to increase your budget
20 to 30% every 2 to 3 days on campaigns
and AD creatives that are going strong
already make sure you're adding new ad
creatives every 2 to 3 weeks to keep
things fresh while still using the
format that works best for your Niche
you want to scale up and start running
more of what's working once you know
what works it's all about volume this
one is really important make sure to
retarget users who clicked on your ad
but didn't convert retarget people who
viewed your product or put it in their
cart but didn't buy psychologists say
that people typically need to see a
product seven times before they buy
retargeting is a very effective tool
once you've done it enough people will
not be able to forget you now you know
that Facebook ads are a powerful tool
for advertising online and you now have
the tactics you need to run successful
campaigns now go get out there and start
your first campaign make this year the
best year yet I'm Chris mccollins thank
you so much for watching learn with
Shopify if you like this video please
give it a thumbs up and leave a comment
down below WE Post weekly videos on all
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don't want to miss out I will see you
guys on the next one bye [Music]
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