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Attention Expert: “16 Seconds Made Me $250,000!” How to Design VIRAL Videos That Print Millions | YouTubeToText
YouTube Transcript: Attention Expert: “16 Seconds Made Me $250,000!” How to Design VIRAL Videos That Print Millions
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This content is a deep dive into the strategies and psychology behind creating viral content and building a successful personal brand on social media, emphasizing authenticity, data-driven testing, and understanding audience behavior.
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Today's guest has averaged a billion
views a month for the past 5 years.
>> I think personal brand is going to be
more valuable than Bitcoin by 2030
because Bitcoin may 100x, but your
personal brand can 1,000x.
>> An aspiring singer on The Voice, she was
forced into bankruptcy after a record
label legally stole her name. But at her
lowest point, she grabbed her phone and
filmed a video of her chickens in a
bathtub that went viral overnight. And
that video did 19 million views
overnight and grew me over a 100,000 followers.
followers.
>> Today, she's mastered the art of
vertical content, gaining over 40
million followers and working with
mainstream brands like Land Rover,
Raising Canes, and Charmin.
>> We would put $5 behind every piece of
content, every variation. You can see
between seconds 12 and 20, I lost 42% of
people. Then you have an opportunity to
go back and tweak it. The best part of
this is Jack, you don't have to do that
anymore. In this episode, we'll dive
into the techniques that work on any
algorithm, break down the anatomy of a
billion view video, and uncover how
anyone can turn attention into a 20
million marketing machine. What's the
most you've made from a single Facebook video,
video,
>> at least? And it took us maybe 45
minutes to make.
>> Adley Kinsman, welcome to the Jack New podcast.
podcast.
>> Thank you so much. And I would like you
to write all of my introductions from
this day forward. Thank you.
>> I'll try my best. Yeah. You've mentioned
that there are two non-negotiable
factors to achieving virality. Uh, at
what point did you decide to build your
entire playbook around the first three
seconds and the share button? And that
might be the first six seconds, but I'm
not sure what's really more important.
>> Great question. Well, we aim for six,
but you can't get to six if you don't
have 3 seconds first. There's two
non-negotiables when it comes to
mastering a hook. There's plenty of
other things that you should do too, but
the first non-negotiables are making the
audience feel an emotion. If you don't
stop them and compel an emotion, and
everybody knows this, right? But truly,
if you don't make your audience feel
something immediately, you're not going
to have a shot on getting to educate
them on whatever your goals are. So,
it's that and a curiosity gap. If you
don't have a curiosity gap and a reason
for them to keep watching, if your first
sentence is a payoff and it's just a
really strong bold sentence, there's no
curiosity gap to keep me watching. And
watch time is the biggest factor and how
quickly you're going to grow an audience.
audience.
>> Now, when you think about the curiosity
gap, a previous guest had explained that
the simplest way to think about this was
a question. How many questions do you
try to present in that 3se secondond
hook? Are there too many things that
someone can have questions for in their
mind? Is there like a perfect amount? Is
it two or three? Like how do you think
about this?
>> When it comes to crafting a hook,
sensory overload is a very real thing
where a confused brain will scroll. But
a curious one will stick around. And
sometimes that's a very thin line
between what the heck is going on, I'm
out of here, and what the heck is going
on, I have to see where this goes. And
if you can learn to master the ladder,
that's where good creators cross the
bridge into becoming the best creators
in the world.
>> So, if you were going to film a video,
uh, give me an example of a hook you did
in the past that performed well, uh, and
maybe like what things you were
intentionally trying to make people
curious about.
>> Go to any video that you would actually
watch and look at your own behavior.
They all have a curiosity gap to answer
some question in our brains. You and I
could watch the exact same video and
maybe the question is different for me
than it is for you. If I'm taking a rack
of ribs and I'm putting it on the engine
of a car, that's going to raise a
question of will that cook? Is that
leaking onto the engine? Is this
sanitary? These are all different
questions that we're asking, but it's
very clear what is happening. We're not
confused about what's happening, but we
are curious about where this is going to
go. If I'm doing a talking head
educational video about the best real
estate to buy in Key West and then I
don't say what everybody thinks I'm
going to say and I actually contrast
that completely, we might feel a little
combative, especially if we live in
Florida, right? So, you want to press on
people's sensibilities that they're not
even aware of. If I'm putting salmon in
a dishwasher, to make a really weird
example, people are going to have
feelings about that that they didn't
even know they had, right? And so you
just want to create probably as many
questions as possible, but while
maintaining clarity because if you don't
maintain clarity just like it's with any
just like it is with any offer, then
you're not going to hold that audience
to stick around.
>> Would you say like less is better or
like that salmon dishwasher video? if
the person behind the camera had, I
don't know, a really crazy voice and
then there was a clown in the background
and then there was some uh really weird
decoration that said a controversial
phrase that you could see kind of in the
background like what's like too much or
do you just try to do as much as possible?
possible?
>> That's too much. That'd be sensory
overload because I don't know what I'm
supposed to pay attention to. So, if you
have a really interesting visual and
text on screen and a circle and a clown
in the background, I don't know what I'm
supposed to look at as the viewer. I
have a confused brain, so I will scroll.
Rather than letting that very clear
visual lead with maybe a strong text
overlay that's preframing the audience
what to believe.
>> So would you say two or three things max
is probably good? >> Max,
>> Max,
>> you might have answered this, but what
would you say most creators get wrong
about the first 3 seconds of a video? I
think honestly most creators underell
the curiosity gap and that may be played
out but truly if you don't have one you
are leaving so many views and money on
the table because I don't have
opportunity to get into your expertise
if you give me all the meat up front and
also if I just watch the first six
seconds or 12 seconds because your first
few sentences told me all I need to know
and there is no retention opportunity
then I've got it now you have lower
watch time and if you're making videos
and I'm making videos about the same
thing, same industry. Not that there's
not room for everybody to win because
forever and always there will be. But
you are in competition as far as
attention goes. We're not just in
competition against other people in our
industry for watch time. We're in
competition against every other video on
the platform. We're also in competition
against every other platform and the
videos that they're watching there.
We're also in competition for attention
with their email inbox with the kid
tugging at their leg. Right? So
specifically, if the algorithm has the
opportunity to show them your videos
versus my videos and we have the same
avatar, the algorithm is going to show
them whoever has more watch time because
that shows them who is more value or
offering more valuable because if we're
both being seen and they're spending 4
seconds with me and a minute and 30
seconds with you, you make better
content. And these are interest signals
and interestbased media now. And so when
there's only so much attention to divvy
up, they're going to go with who gets
the most watch time, who keeps them on
the platform longer.
>> How do you make content that gets shares?
shares?
>> Sharable content all comes down to how
you make the person feel and how you
want to make other people feel. So we
design every single comment section in
reverse. We do not make a video without
knowing exactly what we want people to
be commenting. whether we want them to
agree with us, to disagree with us, to
say, "You go, girl." to share this with
their sister, to share this with a
husband. We know the exact outcome we
want in every single video that we make.
We call it our Missy Elliot method,
which is you put that thing down, flip
it, and reverse it, right? Design every
video in reverse. Where most creators,
they're going to come at it and you
might make a clip and you say, "I want
to make a clip about how to save 50% on
taxes." What you're describing is the
payoff. That's the very end of the
video. Even great videos might not have
full retention until the end. If you
have a good video and you don't give the
sauce until the end, which is good for
your retention, most people still aren't
even going to make it there. But if
you're going to pitch a video at
Viralish, we say, "I don't want to know
the topic. I don't want to know anything
about it. I want you to tell me the
opening shot. What is the opening shot?"
And unbiasedly, if we say, "Oo, I like
this. There's a curiosity gap. I feel
something. I'm curious as to where this
is going. What's the next three seconds?
What's the next three seconds? What's
the next three seconds? Then we're
having more time to make people feel
something. So by the time we get to
hopefully this satisfying payoff, I am
indebted, right? I'm kind of committed.
I spent all this time with you and now I
want somebody else to have that same
feeling and emotion that I did if we
resolve the video the right way. So I
would say how to make the most sharable
content is to make people feel
something. But that's arbitrary if you
just say it to say it. But are is your
content actually making people feel
something? Why would you share that
video if you came across it? Why would
your mom share it? Why would your best
friend share it? If you can't very
clearly answer that question, your video
is probably not going to be sharable.
And you really have to think about
yourself and your content as a product.
Not just do I think this is funny, but
that's the beautiful thing about trial
reels. That's the beautiful thing about
testing content in advance to be able to
predict its virality and its engagement
rate is you can kind of know these
things in advance and then you'll start
to see a very clear formula arise over
time. Would you say it's similar for the
new repost feature? Uh it's kind of been
a thing on Tik Tok for a while. I know
Facebook likely has it. Uh and then
Instagram recently added it maybe a
month ago. Uh would you say it's similar
thing on repost or do you think that's
different? It's more like a signaling
representation of that person and you're
trying to create content that makes
people want to kind of identify with an
identity. You know what I mean?
>> Yeah. I think meta until they wait a
repost over a share. I wouldn't suggest
optimizing for it. I think it's a good
signal like you said for interest and
you can start to it's one more metric
for us to see lookalike audiences you
know not even for us but for the
algorithm to see lookalike audiences if
they're like oh all of this type of
person is who's reposting this that just
gives you more data about the video to
get people to share it. So again as
you're engineering your video you want
to think about these things. Is this
more of a repost video or more of a
share? People tend to repost things that
they deeply believe in that they're okay
publicly feeling like an extension of
themselves or I could share something a
little more
risque or a little bit more edgy that I
wouldn't want the world to see I
reposted in case you run for election in
a few years. You know, reposts are
public where shares are more private.
And so I would weight shares over reposts
reposts
>> and the algorithm does too, but that
could change at any point.
>> Do you recall a video in particular that
got a wild amount of shares? And how
would you know why they're sharing it?
Do you think about like what factor in
the video is going to make them share it
ahead of time? Is it similar to what the
top two or three comments are on the
video? Like because the comments usually
tell you why the video went viral, but
do they tell you like why someone is
sharing the video?
>> I think the reason people share videos
the most and the data would suggest this
too is that we share things that our
beliefs align with or we want them to.
It's either something aspirational
within us or something that we would say
yes, I believe this to be true and I
want this person to feel it too. Or it's
something that entertained us and we
want to share it with somebody that we
know shares those same values. And that
would also be entertained by this. And
this can be as silly as a cat video, a
dog video, parrots saying funny things,
but I know if it's parrots saying funny
things, I'm going to send that to my
brother because he would find it funnier
than my dad,
>> right? And so you kind of have these
avatars in your mind that you would
share certain things with and not
others. We optimize for the widest
relatable, most sharable thing. And if
you can pull your niche industry up to a
top offunnel, widely relatable
feature about the avatar that this
content pertains to, you're not going to
have a problem getting massive amounts
of views on the most niche product ever.
>> The most common piece of advice I've
heard from you is that a key f uh focal
point is getting 90% retention in the
first 6 seconds. And I feel like you
kind of explained it, but what's the
simplest change you've made that's
doubled retention?
>> Okay, the first six seconds comes
directly from our Tik Tok rep several
years back. But then, of course, we took
that and we split tested it against
every other platform and it pretty much
rings true that if you can get 90%
retention on your first six seconds, you
are going to be in the top 1% of content
being served up to the algorithm. And
this is why we stand on the very
controversial hill of do not talk to
your core avatar all of the time. You
have been sold a lie that is keeping you
small. If I am talking to and my ideal
avatar is women going through pmenopause
who need to lose weight or want to lose
weight. If I just say that if you're a
permenopausal woman and you can't fit in
your jeans right now and you want to
lose weight, here's what you do. If that
video comes across my feed, I'm
scrolling. you're scrolling. Everybody
in this room is scrolling because it
doesn't apply to us. So what does that
tell the algorithm? It tells them that
it's not very valuable. I'll say
obviously there's an interpace algorithm
now. So it will find its avatar, but
that is so niche that you're just
hedging against a much lower pool versus
widening that hook, showing and not
telling. Show somebody in a giant pair
of jeans, wrap it into a challenge
format of I challenged myself to lose 45
pounds in 70 days without doing XYZ.
A much wider pool of people can now see
themselves in that. That is incredible.
Same concept. We're going to niche that
whole concept down as we keep going
through the video. But that hook, that
first six seconds, the first 12 seconds
is going to stay wide enough to appeal
to 90% of people. And then you can
slowly niche the content down as you go
to talk directly to permenopausal women,
but you're just giving yourself a much
bigger colander for a lot more fish to
funnel themselves into. And then you'll
find your core avatar. You will find
them even if you go wider. And I think
that's one of the biggest misconceptions
about going wide or unniching yourself.
But take somebody who unniches themsself
and speaks to the greater group of
people versus somebody who just talks to
the core avatar all the time. if
especially if it's super niche, the
person who gets more attention will win
in the long run.
>> So, if you were making, I don't know, if
you were selling how to get six-pack abs
on the carnivore diet, let's say, and
you did some challenge about that was
very broad. What comes to your mind?
>> So, there's a fitness coach we So, we
one of our most fun case studies comes
from guy named Brian Mark. Brian Mark is
a business coach for fitness trainers.
So, he has he had a bunch of followers.
He was doing about six million a year
already, mostly through Instagram. He
has a good product. Like many of you
listening to this, you're an expert.
You're really good at what you do. You
have a great product, but if you're
struggling with views, you're struggling
with sales, you're struggling to get
more attention on you. This is where I
would say broaden yourself. Brian came
to us and he goes, "I don't know what to
do. My content is great. I'm getting
great results, but I want to go bigger.
what do I do? And we looked at his
content and we just saw that it was
pretty much one-dimensional. He was the
aggressive coach yelling at the camera
saying, "Do this if you're fat," blah
blah blah. But Brian is a dynamic human
once you get to know him. He's
hilarious. He has an amazing
relationship with his wife, but he
wasn't showing any of that. So, if I'm
turned off by someone just yelling at me
all the time, he's not going to be my
guy. So all we did with Brian for six
months, coached him for one hour a week.
All we focused on tweaking was one
thing, which was getting more attention,
more attention, and just storytelling
him in a bigger way than he was
storytelling himself currently because
he had a good product. He was an expert,
and he had a good salesunnel. He had a
good system to capture all of the
attention. So that's very important.
You're not going to get more leads from
all the attention if your system's not
in place. But if you are an expert, you
have a good system. Most of the time you
just need to turn the dial up on how
much awareness you're getting. How much
brand awareness? People can't buy from
you if they they don't know you exist,
right? So how do we let them know you
exist? We crank up your top of funnel.
We sh storyt tell you better. And in six
months changing one thing about his
content, we took him from 6 million to
$10 million.
This $4 million more dollars changing
one thing. And he has had million-dollar
months ever since. simply just being
more seen, being more visible.
>> So essentially, I'm guessing you
increased the TAM of the content, like
the total addressable market by doing
more challenge based, more viralized
content. But what I'm curious of is say
the thing we're selling is a course on
six-pack abs, carnivore diet, you only
eat meat. That's the thing. Liver King
is probably the most viralized creator
that could sell that course and it would
do well. Why would someone like him do
better getting a 100 million views a
month on this broad appeal content as
opposed to someone uh maybe just doing
educational content like here's how to
get six pack abs with a carnivore diet
in six months uh and then you just tell
a story about that and say link in bio
like why does liver king make more money
than the niche person because anybody
can say here's how to get six-pack abs
in six months anybody can chat GPT head
knowledge there's nothing proprietary
about that have you become it are you a
spectacle to look at the way Libert is.
He's a whole character. He's
controversial. His shock value is high.
His hooks are wild. They make you feel
something. You either are so intrigued
by what he's doing, you can't look away
or you disagree with it, or you're
wondering if it is real because it
hasn't been said in that way before. You
can know about the carnivore diet, but
he is the epitome of showing and not
just telling you, "Here's some tips for
the carnivore diet." He is living it out
in the most drastic way. Right? One of
Blake and I's secret tips for how we
broke through with our couples pranks
was taking the most relatable couples
dynamic ever and just 10xing it. I
wanted to go on vacation during COVID.
You weren't supposed to do that. So, I
put hot tubs in our living room of an
apartment, not on the first floor,
right? If I want a dog and he doesn't
want a dog, I turned our apartment into
a barnyard for the day. So then a dog
didn't feel so bad, but every comment
section was, "This is so me. I should so
do this. What a great idea. It left
space for people for wives to see
themselves in that comment or
girlfriends and husbands to see
themselves on the recipient end of that
content. If people can see themselves in
the outcome that you're storytelling and
that you're showing, not just telling
those are the brands that are going to
win, not just the people sitting here
perfectly postured behind a mic just
giving advice. Do you stand on that
undeniable stack of proof that you are
what you're talking about? That's what
Liver King did.
>> And also, um, this kind of goes off what
you're saying, but people buy from, uh,
people they like, but also just people
that spark emotion in them. And there's
also some level of like, uh, I think
status is really big in sales and him
getting those views and being wellknown
and this comment section talking about
them probably leads to more sales. But
to go on hooks, you tested hooks with $5
dark post. And this is one of the most
interesting things I've heard of, and I
haven't seen anyone else really do this
or talk about this, but how do you make
sure a video goes viral before posting
it? And how do you test that?
>> That's a great question. So, this is
really fun to talk about. I'm sure
anybody who's a media buyer out there
that's listening is like, we've done
this for years, but no content creators
were doing this. And I got this tip from
a mentor where we would put $5 behind
every piece of content, every variation.
If I'm going to make a video, I would
make 7 to 12 variations of that video
with music, without music, different
opening shots, different lengths,
different texts on screen, every
combination you can imagine to know I'm
going to put out the best version of
this video every single time to make
sure my efforts are worth it, right? And
so I would spend $5 on each variation as
a dark post. So any Facebook page, like
you're not using it, just run it to a
random thousand people in the US. That
was it. And once it hits a thousand
views, you get a retention line. And you
can see, oh my gosh, between seconds 12
and 20, I lost 42% of people. What
happened in that footage? Did I do a
weird whip pan? Did I give an early
payoff to where people didn't need to
keep watching because they were like,
"Ah, got it. What did I do there that
lost 40% of people?" Then you have an
opportunity to go back and tweak it, run
it again, and see if you fixed the
retention line. and we would keep fixing
it until we had about six 50 to 60%
retention all the way to the end of the
video. And that is how we maintained a
billion views a month over the last five
years. The best part of this is Jack,
you don't have to do that anymore,
unless you don't have trial reels. But
if you have trial reels or even just a
testing account, you can do the same
thing that we were doing before this
existed, running all these different
variations on trial reels or on your
burner account to get that retention
line through the edits app or through
Tik Tok. you can see those retention
lines through all the variations and
then put that that winner on your main
page once you've ironed out that
retention graph. And that's how you get
page health really really hot to where
now your page doesn't miss and the oh my
gosh you can take this to the moon and
we just did that over and over again for
every single page we ran.
>> Hey, so something I want to note right
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they see pumping on X or Tik Tok without
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to start investing the right way, just
go to start.mumu.com/jackneil.
You can also scan the QR code on screen
or click the first link in the
description. But anyway, guys, back to
the podcast. I hate talking about this
stuff because it's not super helpful
unless you already have content that's
doing well. But there are like a lot of
there's people who are like, "Oh, I'm
shadowbanned." Or, uh, "Oh, you can't
post the same video on Instagram,
YouTube, Tik Tok, uh, Facebook, like
whichever platform you post it on first
is going to do the best. You can't post
the same trial reel twice."
>> I disagree with all of what people are
saying in that realm. We repost the same
trial. The same trial reel has done over
100 million views for me twice. The same one.
one.
>> When is that as of? Because I think like
last week they changed it.
>> Yeah, as of last week. This is why you
got to keep your finger on the pulse,
right? Because as of last week they did
change it to where maybe it wouldn't
have gotten 100 twice, but maybe it
would get 30 million twice. But now if
you just post duplicate content all of
the time, they're going to crank down
the dial on you.
>> But if you change the hook, you're fine.
>> Yeah, if you change the hook, you're
fine. And they encourage that to split
test hooks. Now, how much variance do we
need? They're not very clear on that,
but if you I think they're just trying
to get rid of the slop of just reposting
banger after banger, so you have all
this duplicate content going out into
the ecosystem, which makes sense.
>> So, would you say that's the primary
method you test before posting on all
platforms is just seven or three to
seven variations on trial reels and then
you go to like Tik Tok, YouTube, Facebook?
Facebook?
>> We do. If we're testing, that's exactly
what we do. But I would I would disagree
with the statement that wherever you
post it first is going to do the best.
I'll post something on Tik Tok and it'll
tank and I'll post it on Instagram and
it soarses. How it does on one platform
isn't always indicative of how it's
going to do on another. A lot of times
it is. But that's why you can't be so
precious about every single video that
you make. You can't have all of this
emotional weight in this video because
people do this all the time. They're
like, "This one has to hit. I spent so
much time on it. This one's like a baby
to me." And then it flops. Then you get
discouraged. then you slow down. You
can't afford to slow down right now. So,
we would say be precious about nothing.
And this is a rep's game. This is not
how long you've been doing this. It
doesn't matter. The rules change
constantly. So, it is 1,000% how many
shots on goal are you taking? And the
people who are doing that are winning.
They're getting there faster. They're
getting more attention. They're getting
more eyeballs, more visibility. And this
is an arms race now, especially with AI.
If I'm putting out 27 pieces of content
a day and somebody else is putting out
one, who is gonna get more watch time?
Unless that person is doing slam dunks
out of the park every single time. And
our watch time hours spent with each of
us are the same with that person's one
to my 27. That's possible, too. Right
now on my main page on Instagram, for
example, I'm doing very low volume, but
pretty much everything that we're doing
is crossing five million views a post.
So somebody else may have to make 30
posts to get 5 million views where I can
do it in one. And that's just a a time
thing and testing behind the scenes,
right? But I've also been doing this,
don't compare my journey to yours. I've
been doing this eat, sleep, and breathe
it for the last five years, right? But
you still never know quality. There's
still videos that I make that I really
think are going to hit and they don't
for whatever reason. And so you can't be
precious about it. Not if you want to be
here for the long run.
>> How important is a healthy page on a platform?
platform?
>> 50% of the battle is having a healthy
page. If you have a flagged page or a
suppressed reach, you can make the best
video in the world and it's not going to
be seen. And I do think we're going into
an era where we're going to have a
multi-channel strategy where you have
Jack Neil main podcast, Jack Neil
bloopers, Jack Neil this, Jack Neil that
because it is a liability to just have
all your eggs in one basket on a
platform that you don't control that
could get flagged. We I've had so many
pages banned for a profile picture. They
thought I was selling drugs. It was just
a picture of my face. But with the AI
algorithm, as they keep changing things,
you can get flagged and your page taken
away like this. I'm sure many of you
guys have. We've had friends who have
lost their pages for popping a balloon
too loud because it was a community
standards violation. We're building
castles on sand because we don't own
what these platforms are going to do,
right? But you can use them to get as
much attention and notoriety as possible
on your offer and we're just trying to
help people make better content at the
end of the day so that they can get more
attention, so they can get more leads,
so they can make more sales. When you
say page health, I know you're talking
about like the restrictions on the
account and like being banned
potentially, but are you also talking
about the concept of something that used
to be known on Tik Tok as account
authority and like uh like Instagram? If
you have, let's say I have five videos
that get 5,000 views and then I post a
video um and it gets a million.
Theoretically, if those previous videos
got 500k views, would that last video
have gotten 5 million? You know, like do
do they push it based on your past performance?
performance?
>> Yes. If that and that's another reason
we advocate for going top of funnel
because if I if you're a mom and you
make a parenting video, I'm not a parent
yet, right? But if you go wider and do
some funny diaper hack, that's going to
go wider. It's going to be shown to
tangential audiences even though I'm not
a mom. That parenting stuff comes in my
feed all the time just because some mom
in a similar circle to me went viral.
Guess what? Even though that does not
apply to me, I share that to all of my
mom friends. This is why it will find
its core avatar if you go wider. And not
just that, but you ever watch a video
from somebody that you don't follow, if
you watch a good amount of that video,
you're going to be shown another video
from them and another video from them.
So going wider is going to give your
middle and bottom of the funnel expert
and conversion content the opportunity
to be seen by more and more people. So
if you have that million view hit, the
videos behind it and around it are also
going to be elevated and get to more of
that right audience.
>> And that's not just because people are
going to the page and watching it. It's
because they're getting it served more.
>> H interesting.
>> Um would you say that's the case for
every platform? I would say Tik Tok and
YouTube, it's particularly important. Um
>> Facebook seems really important for
that. You know, I've probably
>> I think two months ago we got 50 million
views on Facebook and then last month it
was like every video was averaging a
thousand views and we couldn't get out
of that pocket. But if we have one that
gets 200K, then the next 10 will do
really well. I don't know. It's
something weird like that. But
>> that's I mean that sounds right. And you
know YouTube way better than I do. We
know Facebook really well and we know we
know Meta really well because they pay
us the most. But so we know those
platforms the best and Tik Tok can be
very hit or miss. But I would agree with
you. I would say this is platformwide,
especially because it's interest based.
They want to serve you what you engage
with. So even if that was just watching
for a long period of time, right?
They're going to serve you more and more
of that until you kind of stop showing
that you're interested in that content
or you're not engaging with it as much.
And that is why I think every brand
needs to be overindexing on top of
funnel content.
>> I think that's great advice. We were
actually talking about this last night.
I was explaining it to her that I was
like, "Wow, these platforms are really
like big on serving it to the same
audience." Because if you map out
Adley's top five videos, I think it was
two or three of them had wine in them.
And I'm like, but those aren't her top
five videos on Facebook or YouTube, you
know? So, it's like you had that one
wine video do really well, which means
the other wine video you have is going
to be served to that same audience. Um,
and it kind of pigeon holes your page in
a way that like wine videos are just
going to be outliers for you forever,
like if you go viral enough. You know,
it's a good problem to have. But, um,
what you were saying about the clipping,
do you think best practice in 2025 for
social media is we have a podcast. So,
say I make finance content, say I make
comedy content. Do I just have finance
page, podcast page, comedy content page?
You know, you think that's the best way
to go?
>> I think it depends on if the avatar is
the same. Is your avat are you a funny
person and you teach finance? Great.
Sounds like it could be all on one page.
That's your unique angle to enter the
marketplace and that's how you're doing
finance differently than others. If
you're teaching about deep finance and
then you're just doing unrelated couples
comedy skits, two wildly different
avatars, I think those are two different
pages. So, I think it all comes down to
the avatar and if they could both live
on the same page and get value.
Otherwise, you're going to be totally skewed.
skewed.
>> So, you don't do the Facebook ads uh
like dark posts anymore. Would you say
just the trial reels is the main thing?
>> Just from trial reels.
>> Yes. But I will say we're making still
really good good money on Facebook, but
it's not what it was 2020 through 2023
when the world was still in COVID and
coming out of that. That is when the
whole world was glued here, right?
There's so much visibility and eyeballs.
And so coupled with that on a global
scale and Facebook's relationship and
how they were paying creators was a
different model back then. So that's
where I could afford to spend $150 on
every single video just to test the crap
out of it, right? Because the gains were
sometimes the difference in six figures
for a single video and we were making 18
videos a day at our height with 15
full-time actors, right? So that was
worth it. Now, it depends on what you're
aiming for. If you're just trying to
make sure you get the best version of
your video every time, trial reels is
the most accessible way for people to do that.
that.
>> Did you ever try, this is just my
curiosity, did you ever try doing like
the $5 dark post on Tik Tok, Snapchat,
YouTube, like all as ads and seeing
which one worked for each platform
better? Or did you just do Facebook?
>> I did not, but that's a great idea. It'd
be interesting to see if it's different
because Snapchat is younger audience
>> predominantly and then YouTube is more
males than Instagram. Tik Tok is more
females than Instagram.
>> I think that's a great idea. If somebody
wants to get super nerdy with it, I
would do it what Jack is saying and just
try that on all platforms and see the
difference because it is not perfect
every single time, but it is the best
tool that we had at the time to be able
to do predictive performance. How many
views would you say you have across
>> To be honest, it is hard to quantify. If
I go conservative with it at the
baseline of what I know we do, at least
a billion views a month across all of
our platforms 100% organically since
since
January or February 2020, something like
63 64 months. That would be 64 billion
views conservatively. Would you say
there are a lot of creators that have
similar views as like individual people?
>> I don't think so. Last somebody told me,
we were the most viewed, especially
female publisher in Facebook and
Snapchat history. And that doesn't mean
my face is in every video. It's in less
than 10% of the videos that we create
and distribute from all of our actors or
videos in our network or videos and
creators that we manage that we
distribute for. I mean, we're
distributing everywhere from Facebook,
all the main platforms, but even to
Microsoft to MSN, we're syndicating
across news and television. Not to
mention, because this is some of the
most viewed content across social media
every single week, it's getting stolen
left and right. We could maybe double
our numbers if we just add up how many
stolen views or people on meme pages
posting our content that we didn't give
them permission to. Right.
>> You just gave me the idea. I was like,
should probably steal videos for MSN,
the Microsoft thing, because
it's probably making good money right
now. Um, but how many followers do you
have across social media?
>> I think close to 40 million followers
probably across our owned network. We
distribute to over 75 million on a
regular basis and probably close to 800
million in our collective network worth
of followership.
>> 800 million followers. Is that like
everyone in your communities or is that
people who you directly like have a
business relationship with?
>> That's who we have a business
relationship with like a syndicate
partner relationship whether that's meme
pages or like MSN or just these
different owned verticals that people
don't always know are owned by the same person.
person.
>> So yeah, what kinds of niches do you
have like major ownership in? At the moment
moment
>> we have ownership in just
entertainmentbased channels. So, we
don't own Viral owns very little with
our 40 million and they're mostly just
entertainment based channels, couples
channels, DIY channels, prank channels,
food channels, couples, if I didn't say
that already. Um, but we syndicate to
every niche imaginable. We have designed
viral videos for every niche imaginable
from logistics trucking to holistic
trauma therapy treatment to landscape
photography to people who clean trash
cans to lawyers to real estate to people
who teach Excel tactics. Like you name
it, we've probably designed a viral
video in that niche. Viral is
subjective. So say viral is at least a
million views.
>> How many YouTube plaques do you have?
>> Oh, we have five gold. Um, some channels
have 3 million, some have four, some
have one. Um, so five gold and then a
silver for everything under that plus
one more silver.
>> Nice. So that's pretty comparable with
Mr. Beast, I would say, with all the
channels he owns is involved.
>> That's great. But I don't even deserve
to be on the same level because here's
the difference, too. Our views and our
ownership comes from being publishers,
too, where he's built all of that around
his identity, around his personal
influence of all those or beast
channels. I have 17 million followers
under the Adley name or Adley brand. But
those still aren't even dedicated
followers. That's not 17 million people
thinking Adley is the coolest thing in
the world. They just saw a video of ours
once, probably a really silly one from
back in the co days that they liked and
so they happened to click follow. But
Beast has 40 million or more followers
from people loving him and everything
that he does.
>> Have you ever had a conversation with him?
him?
>> I haven't really. I'm shocked he hasn't
reached because he usually reaches out
to people like who have something that
he doesn't have. And I think you
definitely have a content style and a
master of retention that he doesn't
have. So that'd be an interesting
conversation. But
>> that's a compliment I don't know that I
can accept. I think he probably has
wonderful insights on retention that I
would love to be a fly on the wall for.
But we come at it very differently. And
I'm sure if we watched the same video,
we were critiquing the same creator. His
I I'd be curious actually to see if we
would see the same things.
>> It's very different in my opinion. I
think you're you've probably excelled at
reaching an international audience,
especially with the Facebook views that
maybe he's just more recently tapped
into. What is your international percentage?
percentage?
>> Our international percentage totally
depends on the page. Some are built to
just go international, right? But here's
the thing is viral is viral. When we
want to make a certain content
organically go viral within a certain
subset of people for targeting as best
as you can on organic, we'll just do
that with the style of content. If we
wanted to say middle America, we'll do
pickup trucks, cooking, we'll have a
country accent or something like that,
that's probably not going to go
international. So, we'll just skew the
content style so it's just going to
resonate with people who that resonates
with if we kind of want it to stay more
localized. But if we're just trying to
make as much money as possible, we're
going to go as wide and as global as
possible and aim for a video that can do
half a billion views or more.
>> Got it. And I'm guessing Facebook pays
like a view is one view. It doesn't
matter if it's from a 60-year-old in the
US or it really
>> doesn't matter.
>> So, what's the most you've made from a
single Facebook video?
>> Oh, you know what? This is hard to tell
because I can see there's one that's
coming to mind where my husband broke
open an ATM just to see how much money
was inside. That video I know is down at
least a quarter of a million dollars and
it took us maybe 45 minutes to make. And
these are assets like music royalties.
Like we get paid royalties all the time
from all of these viral videos in
circulation, right? And they can eb and
flow. We can have videos from two years
pop out of nowhere and make an extra
seven grand or 30 grand. they really are
assets as long as they stay in
circulation, right? And with people's
temperaments and with supply of ad
demand, right? In Q4, for example, when
everybody's running ads because you got
Black Friday, you got Halloween, you've
got Christmas, you've got Thanksgiving,
you've got all of these holidays, new
year, new you, right in this time and
everybody's dumping ad dollars. We as
content suppliers that the ads go in
make our most amount of money in Q4
every year, even from videos that we
made four and five years ago, you know.
So, there's no way to really tell how
much some of these videos have made
overall because we also have rights
managers. We have people with full-times
jobs just dedicated to taking down
pirates that are monetizing our content,
you know. But the numbers I remember
seeing from just Facebook alone. We're
probably on that ATM video doing about a
quarter million in a short amount of time.
time.
>> I believe that was your second most
viral video on Facebook. Do you think
that had higher RPMs or CPMs because it
was money related with the ATM?
>> 1,000%. And we even shot different
endings of finding money in it versus
not finding money in it. And we would
split test endings. And the ending where
we did not find money in it was way more
satisfying for people.
>> That's interesting.
Um because it's kind of like a reversal
on what you would expect. where people
struggle to build the bridge between
widely relatable content and what most
people are doing social media for is to
make conversions, right? But if you
understand why something works, even
though I made this ATM breaking video
just for entertainment, just to get as
many views as possible, I've used the
same thing that works breaking an open
at breaking open an ATM to talk about
hacking the algorithm, right? where I'm
taking a sledgehammer and I'm hitting an
ATM saying growing on social media feels
a lot like trying to break into an ATM.
You know, you know, there's great money
on the other side of it. You know, blah
blah blah blah blah blah. But it'd be
nice and a lot easier if someone just
gave you the keys and then somebody
hands me the keys and I open it really
easily instead of trying to beat my way
into it, which is a lot what content
creation feels like for some people. and
this is just having to beat open this
ATM and try to get it to work for them
versus somebody like Viralish or myself
giving you the keys. So once you
understand what works about content, you
can take any viral concept and twist it
to be in your niche. Most people just
struggle to build that mental bridge,
which is the entire reason Viralish
exists, which is to show them that
bridge and help show them how to cross
it and how to make a viral video into a
conversion video. So let's say someone
does get a viral video or a significant
outlier for their channel. Do you repost
that? Like do you post it to other plat
uh do you post on the same platform?
Like what's your kind of rule of thumb
for that?
>> So if somebody's video goes viral on
Instagram, should they repost it
somewhere else?
>> Or say you had that viral ATM video like
when did you post it again on that page?
on that page with meta. Last news from
our rep, depending on what this goes, it
could change tomorrow was 90day. So on
90, day 91, sometimes we'll go repost
that video.
>> And then do you ever like post it to
another page that you own
>> all the time? We have been recycling the
same catalog for we stopped making all
the cringy rage bait videos that we were
going for. They're still in circulation,
but we stopped making them almost two
years ago now. and we are still
reposting them, re-editing a bit,
twisting them, testing different
lengths, but they're still in
circulation, still making money because
human behavior doesn't change that much.
>> I'm excited for this answer personally
because I've made a good amount of uh
revenue from Snapchat myself in terms of
like the Snapchat shows uh and some
stuff with Spotlight. Our last guest had
a video make him $700,000
um on Snapchat. But what's the most
amount of money you've made with a
Snapchat video?
>> That's amazing.
Spotlight alone, when there was that
heyday early on, were you there for that
heyday when it first?
>> Yes, I was lucky enough.
>> Amazing. We so blessed by that. I think
we did near a million dollars on Just
Spotlight in that short amount of time
since our shows. I think we have about
22 shows still in circulation. um
um
eight that are meaningful. Eight to 10
that are meaningful revenue still today.
>> And I it it'd be hard to tell you how
much on a single show, like a single
Snapchat episode. Is that what you're
asking? A single episode?
>> Yeah. If you knew,
>> do you know what the niche is the
biggest show?
>> They're all our same stuff. Wide
entertainment focus. Couples. couples
and pranks will always do the best for
us because people hurting themselves and
cat videos will never get old, you know.
So, entertainment for us is how we how
we got our start, how we got started.
Um, but it's got to be several
hundred,000, but I don't think we had a
single episode do 700,000.
>> Yeah, that was pretty unheard of. Mine
was mine was 70 after reposting it three
times. Um, and like it getting a little
less and a little less each time. But
>> are these podcast clips?
No, we did uh celebrity drama. Yeah, >> great.
>> great.
>> Yeah, it was a pretty good niche. Uh but
I would guess that yours would do well
on Snapchat, too. So, do you think we
could even recommend to an audience
member to try to get on Snapchat shows
or is it just so gaykept?
>> I would not recommend that be the sole
focus of any creator's attention right
now unless they are big on another
platform and can transfer that
viewership. But I don't or somebody is
willing to just go all in right now on
Snapchat. Like that is your primary
platform. I think it has to be for you
to win on Snapchat right now. And I'm a
huge Snapchat fan. But unless you
already have a big audience elsewhere
and you can leverage that or you're
willing to go all in on Snapchat being
your primary platform, I do think it's
harder to grow.
>> I would guess if you're someone who
posts a hundred stories a day and does
20 spotlights a day, like they'll
probably be like, "This is weird. Um,
let's reach out to this person." if you
had some growth and did it over time.
But uh what would you say is the easiest
platform to go viral on in 2025 and what
would you say is the best platform to
monetize on? Facebook and Facebook. It
is the most slept on platform but it was
in the beginning and no creator was
monetizing the way our crew was on
Facebook 2020 to 2023 24 and they're
still not. But in Viralist, we teach
people who are in virus to monetize. Go
to Facebook at the same time they're
starting all of these other platforms.
They're getting monetized faster and
they're making more money on Facebook
than they are other platforms.
>> Yeah. I'm sure there are some viewers of
this that post on Instagram and don't
get paid anything. And I think that's
because Meta's budget all goes to
Facebook. But like, can you tell us why
that is? Is it just because they see all
these Tik Tok creators, all these
YouTube, Instagram creators, and they're
just like, "Guys, post on this platform?"
platform?"
>> I think so. Like that's the flagship,
right? It is the most global. People use
Facebook to log into websites, right?
So, it still is the flagship and it's
lost so much of a younger audience.
People don't newer audiences don't
younger people don't have Facebook,
right? So, if you keep the money over
there, there's no shortage of supply of
people posting on Instagram, right?
People are going to post on Instagram
forever, you know, with no monetary
support. They always have and they're
not pulling away from it anytime soon
because they still have a decent
monopoly over there as far as people's
attention. but and they don't flag
people as quickly as Tik Tok does. Um,
so if they put the money over here and
people get word and they're trying to
incentivize people over on Facebook,
you're going to keep that younger
audience around on a global scale. And
there's still that's where the biggest
advertising platform is, too. And so
they need the content supply to be
there. So that's where the incentive has
to be.
>> Like what do you know about Facebook
that most creators don't realize aside
from all the money that's involved with
it? I was gonna say how much money there
is on the table for the taking. We had a
neighbor down the street that does not
make content. Is just a a mom, not just
a mom, but she is a mom, not a content
creator, knows nothing about making
content. We showed her a couple tips.
She was maxing out $35,000 a month. Like
>> on how many views?
>> I I don't know. A decent amount. But
it's also not tough. It's not easy. It
is simple. We have creators who are
making 15 videos a day, still not
monetizing well on Facebook where we're
making 15 videos a day and are with a
smaller page than them. That's where a
formula and that's where psychology of
why you think you're doing the same
thing that we are. You're missing small
nuances that you could be cleaning up
with that amount of work ethic of 15
videos a day. And if you just let us
tweak a couple little things for you, we
can set you on another planet. But most
people don't want to do the work and
most people aren't willing to get in the
weeds and study the data as much as we
are. And we know that which is again why
Barish exists to compress the timeline.
So you don't have to figure this out for
5 years like we did. We can just say,
"Hey, fix that. Hey, do it more like
this and you're going to make 10 times
the amount of money or just get 10 times
the amount of views to go back to your
funnel or whatever it is." But I would
say people should not be sleeping on Facebook,
Facebook,
period. It's it's very it's simple to
use and there's nothing really that we
know that other people don't. Then
again, I sit in this Shar and I don't
know how much I know. To me, it all
seems very basic common knowledge, but
then we'll say it's other people and
they're like, I had no idea. And I'm
like, oh. So, I think I've lost a little
bit of touch of what is common knowledge
for Facebook and what is not.
>> What kind of videos make the most money?
Is it 3 minutes plus? Like, what do you
aim for?
>> Not anymore. You ready for this? 16.1
seconds. 16.1 second videos are making
the most money for us on Facebook.
It used to be three minutes.
>> How much do you get paid for a million
views on a 16-second video?
>> Totally depends. Was it a real? Was it a
regular post? Or did it go
international? The CPMs are a lot lower
if it goes international to where you
can make a video that does 300 million
views. That might pay less than a video
that did 25 million views but stayed in America
America
>> or it could do more. That's why you
can't be precious with any piece of
content being like it should have made
this. It should have made nothing. We
are blessed, right? We can never say
anything should have made anything. But
it it all depends on the type of
content. That's why volume for just the
money play is where you're going to
you're going to earn the most.
>> Would you say it's more than Tik Tok? I
mean, Tik Tok doesn't pay you for 16
second clips. >> No,
>> No,
>> I don't think YouTube really pays you
for anything under 30 seconds. It's like
50% the rate or 70% the rate. Um, or 20%
the rate, sorry. But okay, so 15 second
videos and then >> 16.1.
>> 16.1.
>> 16.1. Sorry. Uh, is it a post or a real?
What's the best? Does it matter?
>> I ask my husband about this actually. I
don't remember if it's a real or a post.
>> But we'll post the same video as a real
and as a post because sometimes the post
will take off, sometimes the real will
take off, but they're two totally
different algorithmic tracks. So, you
should post it as a video and as a real
and give it double the chances.
>> Well, that's a gym for me because that
just doubled my content for the month. Um,
Um, >> yeah,
>> yeah,
>> that's really interesting. What I like
about Facebook the most is that you can
post a link in the video. Um, and it's
the only platform that you can do that.
So, this podcast clip right now can have
the link to our full podcast and people
can go watch it. There's no other
platform that you can do that um without
getting some type of restriction. I
Okay, so this might be repetitive, but
just to summarize the virality aspect,
if you had to go from zero to a million
followers in 6 months, how would you do it?
it?
>> Do I care about the niche or am I just trying
trying >> followers?
>> followers?
>> Just trying to get followers. Any niche possible?
possible?
I got to ask more clarifying questions
because it totally depends on your
tolerance. Some people are like, "I'll
never be in front of a camera." Or if
they were willing to be in a in front of
a camera, maybe they they shouldn't be
because they look terrified, right? So,
there's totally different strategies for
carousels than there would be for
somebody who is charismatic. If are they
willing to do man in the street style?
Are they willing to do shock value
cringe rage bait? Right? That's going to
get you there faster. But most people
don't want to touch that. But what I
would do is I would do with what we call
a 5630 method to start. So viralish's
5630 method is you're going to take
every type of content concept you think
you could be interested in. This is how
we move people through paralysis by
analysis where they're multi-passionate
people and they don't know what to do
and they could do man in the streets or
they could do a carousel. Um they could
do a series, they could do all of these
different things and so they just don't
start because they're so busy trying to
figure it out in your head. You're not
going to figure it out in your head. If
you've ever started anything ever, you
know that it never goes according to
plan of how you think you're going to do
it. The only way to figure this out is
by doing. So the 5630 method is take
five of the ideas you think you could go
with the ideas for your podcast or the
format or the types of content that you
want to make thematically. Pick five of
these buckets. Okay? Do six videos in
each bucket. Six in bucket one, six in
bucket two, six in bucket three. And
you're going to post a video a day for
30 days 1,000% unattached to the
outcome. And it doesn't matter if you
post all five from this style first or
from this style or you mix and match
them. Just do a video every single day
to get that momentum. And at the end of
30 days, you're going to have a
beautiful bucket of data and you're
going to have a lot of feelings. You may
have been really excited about bucket
number one and you were pumped about
this. But at the end of it, you realize,
wow, that was really unsustainable for
my lifestyle. And actually, nobody
really liked that either. I wasn't that
excited about buckets three and four,
but those really took off and that is
sustainable for me. And I can do that.
So now if buckets three and four were
your outliers, go in and double down on
that on month two and let that compound
and focus on getting really good now at
buckets three and four and month two and
just keep testing and refining like
that. And that is how we push creators
off of the sidelines and just get into
action and let data and how they felt
about making the content show in as
little as 30 days.
>> How about you yourself, Adley? How would
you like give me step by step if I said
you have 6 months to get a million
followers on Facebook? How would you go
about it?
>> On Facebook is different than on
Instagram. So that's interesting that
you clarified. If I was going to get a
million followers on just Facebook, I
would do the same thing that we're doing
on Facebook today. It is volume. Volume
of the most widely relatable content possible.
possible.
>> So how do you pick a video?
>> We look at what else is what is working.
We look at the best performing videos
we've ever made or best performing
videos out there and we twist them. We
see why that worked. We analyze it and
we don't change the framework of why it
worked, but we tweak how we're going to
be a little bit different inside of
that. I would not change the hook
because even if you copy a video exactly
for the hook, but switch out your
industry in it, it's going to feel
different because I bring a different
energy doing the bit than you bring,
right? We're very different people. Our
locations are different. That's why
trends are a thing. And trends are very
powerful. So I would trend hack. I would
spin what works. I would make it as
widely relatable as possible because if
you entertain people, you can earn the
right to educate them on whatever you
want. So if you can entertain people
within the niche that you're eventually
going to sell to, that will get you as
much brand notoriety as possible, and
you're going to have a much quicker
breakthrough than just trying to sell
right off the bat. A lot of people make
that mistake right now. They're like,
"Well, I'm not going to start going hard
on social till I have something to
sell." No. You ever have a friend that's
just trying to sell you all the time?
That person sucks. We don't want to be
around that person. So, why would we be
those people online? I would say start
building value and growing an audience
and being interesting before you have
something to sell. People are not
guarded around you then. Like, oh, he's
just trying to sell me something or he's
just doing this. We're so sensitive to
that right now. We are in a trust
recession. So if you can just grow
without asking for anything, that human
reciprocal behavior mechanism is so deep
in us, that will pay off dividends if
you don't just try to sell people.
>> It's funny that you have this advice
about go as top of funnel as possible
and like don't sell anything
consistently. Uh I chatted with Hormosi
about this and this is like the 10th
time we brought him up on the podcast,
but he's just so uh counter advice to
most people. I like he's like, "Yeah,
you can sell every single video if the
product's good, you know." Um or he's
like he used to make fitness content and
nutrition content or like a few pieces
of those or more motivational content
and now he's just like we only do
business like at a high level and it
increased our CPMs and it hits our
target customer better. Why do you think
that's his philosophy versus yours?
>> Because he did my philosophy first
>> to to break through and he would tell
you the same thing. Now he's Horoszi. So
we can say we just do this. We are more
niche because he's Hormosi. He earned
the right to. But in the beginning he
was in value tamement. He was in going
as wide as possible. He built a name for
himself. So now he can niche down. But
he also doesn't sell in every post.
He doesn't do that. He doesn't sell
really at all in his posts unless it's a
giant launch like a book or something.
But still, he never goes for the hard
CTA. He goes for building brand and
being as visible as possible. And he did
that by doing massive amounts of volume
in the beginning. He still does massive
compared to most people, right? But
that's how you that's how you break
through. It was the best piece of advice
I ever got from somebody. And listen, I
can only speak from my experience. And
so that's what I'll do. And other
people, they speak from theirs. Sure,
there are people who break through
highly, highly niched down, but a lot
more people break through when they
entertain the masses first and then earn
the right to educate people.
>> If you had to make a million dollars on
social media in six months, how would
you do it?
>> Step one, I would find the top 10 most
relatable pages in your niche. We're
looking for wide top offunnel content,
and this is going to be a volume play.
We're going on a sprint for six months
straight. You're going to filter that
using an app called Sortfeed in your
Chrome extension to get the most viral
videos. I would aim for anything over 10
million views. Step two, you're going to
take all of those videos from all of
those pages, put them into an Excel
spreadsheet, and set up your tripod
because you about to get to work. Step
three, do 10 videos a day. It is not too
much on a brand new channel.
You are in reps mode.
You are in reps mode. you are in high
volume mode. You want to get as wide of
an audience as possible. And remember
that audience is above your niche.
Audience encompasses your niche. So that
brings us to step four. Step four,
you're going to want to have something
to sell. If you are mega viral, you're
going to want an offer that is cheap. If
you're more niche, you want to go a
little bit more expensive. And then step
five, you're going to run retargeting
ads to that big, beautiful, warm bucket
of people who have been seeing your face
over and over and over again because you
warmed them up. They trust you. They've
seen you. And now you have earned the
right to sell them something. And that
is how I would and have made a million
dollars in 6 months.
>> Quick question. Are you still watching
this podcast? Because there was a part
in the intro, the first minute that
hasn't been talked about yet. See, my
team puts a lot of work into the
beginning of our videos to make sure
you're hooked right away, and get you
invested into watching the full episode.
But here's the problem. Making those
intros used to take days. We'd have to
research the full podcast, watch it
back, pick the best parts to include,
and write it in such a way that it was
intriguing off the bat, but tease the
best parts of the episode. But now,
since we use Poppy AI, we're able to
combine podcast, articles, and Tik Toks
together to create the questions for the
episode. And after the podcast is ready,
we can plug it into Poppy, connect our
past scripts, and write a perfect intro
in my voice. Plus, it's able to look at
past episodes and know exactly what
parts to include for a new podcast. But
if you guys want to use it for your
scripts, video clips, or research. Just
go to getpoppy.ai/jackneil.
They have a 30-day money back guarantee.
So, if it doesn't give you value, it's
completely free. But anyway, guys, back
to the podcast. Adley, I have a little
gift for you. Uh, Kayla, can you hand me
that plastic bag? Oh, actually, it's
right behind me.
I say it's a gift, but stuff is probably
only about 20 bucks. So,
>> and you wrapped it.
>> So, inside this bag are some mystery
objects that you can just look through
them if you want. And I want to see what
viral videos you would have with any of
this stuff. Oh man, this was actually
our first hundred million view video was
with shaving cream.
>> If you would like maybe show me how you
would do the hook for a viral video with
any of this stuff or
>> Oh man, I've got ideas for each of these
and I got to remember that. This is nice
when you make so many viral videos. You
have these different buckets that you
can pull from.
>> All right, I'm going to show all of you
how to go viral, which is a pen and a
piece of paper in under 30 seconds. All
right, Jack, I'm going to read your
mind. Okay, tell me what is your favorite animal? Just think it. Don't
favorite animal? Just think it. Don't tell it.
tell it. >> All right, you got it.
>> All right, you got it. >> You thinking about it?
>> You thinking about it? >> Yeah.
>> Yeah. >> Perfect. Okay, I'm gonna write it down
>> Perfect. Okay, I'm gonna write it down right on this piece of paper.
right on this piece of paper. Now, I've got it locked in on this piece
Now, I've got it locked in on this piece of paper. You can tell me what is it.
of paper. You can tell me what is it. What's your favorite animal?
What's your favorite animal? >> Monkey.
>> Monkey. >> A monkey.
>> A monkey. >> Yeah.
>> Yeah. >> A monkey. That's really cute. Okay. Now,
>> A monkey. That's really cute. Okay. Now, tell me, what is your favorite city to
tell me, what is your favorite city to vacation to?
vacation to? >> Just think it.
>> Just think it. >> Got it.
>> Got it. >> All right. You're thinking about it.
>> All right. You're thinking about it. All right. Keep thinking about that
All right. Keep thinking about that favorite city. I'm getting it. I'm
favorite city. I'm getting it. I'm downloading it. All right. I've locked
downloading it. All right. I've locked it in. Okay. What What was your favorite
it in. Okay. What What was your favorite city to travel to?
city to travel to? >> NYC.
>> NYC. >> New York City. Very nice. Okay. And
>> New York City. Very nice. Okay. And what's your favorite direction? Like
what's your favorite direction? Like north, south, east, west. Just think it
north, south, east, west. Just think it for me real quick.
for me real quick. All right. I see that.
All right. I see that. Very good. Okay.
Very good. Okay. All right. Now, don't say that one. I
All right. Now, don't say that one. I just want to show you that I got you
just want to show you that I got you locked in. You're pretty easy to read,
locked in. You're pretty easy to read, Jack.
Jack. >> There's no way she got these. Okay,
>> There's no way she got these. Okay, >> so my first question was your favorite
>> so my first question was your favorite animal, right? And was it a monkey?
animal, right? And was it a monkey? That's what you said, isn't it? You see,
That's what you said, isn't it? You see, I had monkey written down right there on
I had monkey written down right there on that piece of paper.
You're quite transparent, Jack. >> That's good.
>> That's good. >> Uh, your favorite vacation city? I
>> Uh, your favorite vacation city? I guessed NYC.
guessed NYC. >> How? Okay.
>> How? Okay. >> It's just all over your face, Jack. It's
>> It's just all over your face, Jack. It's all over your face. NYC. And your
all over your face. NYC. And your favorite direction? You sent that to me
favorite direction? You sent that to me telepathically, too. What was your
telepathically, too. What was your favorite direction? North, south, east,
favorite direction? North, south, east, or west?
or west? >> East.
>> East. >> East. And we are going to the east,
>> East. And we are going to the east, Jack. So,
Jack. So, that is how you read anybody's mind in
that is how you read anybody's mind in under 30 seconds.
under 30 seconds. >> How did you come up with that idea
>> How did you come up with that idea originally?
originally? >> So, we found this video that was 10
>> So, we found this video that was 10 years old that had gone viral in
years old that had gone viral in Indonesia. And there was a twist on it.
Indonesia. And there was a twist on it. It wasn't those exact same questions. It
It wasn't those exact same questions. It was different. But we took the concept,
was different. But we took the concept, rewrote our questions and nobody in
rewrote our questions and nobody in America or most people had not seen that
America or most people had not seen that yet. So we brought it over and
yet. So we brought it over and introduced that and then it kind of
introduced that and then it kind of became a trend of people doing this to
became a trend of people doing this to their girlfriends or to their
their girlfriends or to their boyfriends.
boyfriends. >> Did you translate it?
>> Did you translate it? >> Yes.
>> Yes. >> Like I I understand how you found it,
>> Like I I understand how you found it, but like why were you looking in that
but like why were you looking in that place?
place? >> We have entire accounts trained for
>> We have entire accounts trained for different algorithms. We have
different algorithms. We have international accounts trained for
international accounts trained for international couples videos, for
international couples videos, for international cooking videos. But we
international cooking videos. But we don't just look at the video itself
don't just look at the video itself because that would be industry specific.
because that would be industry specific. We go industry agnostic. Look underneath
We go industry agnostic. Look underneath the niche at the fundamentals of why
the niche at the fundamentals of why that video worked. That way we can use
that video worked. That way we can use it for any niche, any vertical. We can
it for any niche, any vertical. We can translate that to any client. Right? So
translate that to any client. Right? So most people are struggle to draw the
most people are struggle to draw the bridge between why this video went viral
bridge between why this video went viral and why it worked and how that would
and why it worked and how that would ever apply to something like their
ever apply to something like their industry or niche.
industry or niche. >> So can you train an algorithm? Like
>> So can you train an algorithm? Like obviously you can train an algorithm to
obviously you can train an algorithm to be in your niche like say podcasting and
be in your niche like say podcasting and only get podcast clips but how do you
only get podcast clips but how do you train it to get podcast clips only in
train it to get podcast clips only in Spanish from 5 years ago? Like is that
Spanish from 5 years ago? Like is that possible or do you have to like set
possible or do you have to like set search parameters? How do you do that?
search parameters? How do you do that? >> We would train it the same way you would
>> We would train it the same way you would train it for a podcast. We would go find
train it for a podcast. We would go find podcasts in other languages and then
podcasts in other languages and then just start researching them. And if
just start researching them. And if they're outliers in that side of the
they're outliers in that side of the world, the same psychological principles
world, the same psychological principles apply. Most people just aren't going to
apply. Most people just aren't going to do the work to do that type of research
do the work to do that type of research to break something into a new industry
to break something into a new industry over here.
over here. >> Is there a quick tool to translate
>> Is there a quick tool to translate videos quickly or
videos quickly or >> No, most of the apps can do it for you
>> No, most of the apps can do it for you now,
now, >> which which is nice.
>> which which is nice. >> But the nice part is Jack, actually, we
>> But the nice part is Jack, actually, we didn't even have to translate that
didn't even have to translate that because that is internationally
because that is internationally understood. This you can understand
understood. This you can understand without sound,
without sound, >> you know, like
>> you know, like >> that's why it did so well to begin with.
>> that's why it did so well to begin with. That makes sense. Are there any
That makes sense. Are there any platforms or any other ways that you
platforms or any other ways that you research videos? Like a big one I used
research videos? Like a big one I used to do was go on Reddit and look for
to do was go on Reddit and look for outliers in certain niches and then I
outliers in certain niches and then I would even go to the Reddit comments to
would even go to the Reddit comments to look at the top upvoted comments to kind
look at the top upvoted comments to kind of get ideas for research. But like what
of get ideas for research. But like what are some weird places you guys go?
are some weird places you guys go? >> That's exactly what we do. We'll also go
>> That's exactly what we do. We'll also go to Gy. A lot of our best ideas have come
to Gy. A lot of our best ideas have come from gifts. There was a video that made
from gifts. There was a video that made us $80,000 of my husband and somebody
us $80,000 of my husband and somebody else. They were making a circle with
else. They were making a circle with their arms and I said, "I'm gonna jump
their arms and I said, "I'm gonna jump through your arms like this." Like legs
through your arms like this." Like legs first. And the brain like nobody can
first. And the brain like nobody can understand how that would work. How
understand how that would work. How would that you possibly jump through
would that you possibly jump through legs first into the water? And I just
legs first into the water? And I just kept promising I could do it high stakes
kept promising I could do it high stakes and they're touching fingers like this,
and they're touching fingers like this, making a circle for me. And then at the
making a circle for me. And then at the end of three minutes and one second, I
end of three minutes and one second, I just pushed them in. We drugged this on
just pushed them in. We drugged this on for so long because those were the
for so long because those were the monetization requirements at the time. I
monetization requirements at the time. I deeply apologize to everybody who
deeply apologize to everybody who watched those three minute long videos.
watched those three minute long videos. But as marketers, it gave us a master
But as marketers, it gave us a master class in how to get anybody to watch
class in how to get anybody to watch anything. And now we just use our powers
anything. And now we just use our powers for good and make that industry agnostic
for good and make that industry agnostic so we can help other people design it.
so we can help other people design it. But that first was a gif of somebody
But that first was a gif of somebody just pushing somebody into the water.
just pushing somebody into the water. >> Like can you go on gyian and sort by
>> Like can you go on gyian and sort by like viral ones?
like viral ones? >> It was just I think it was something on
>> It was just I think it was something on the homepage
the homepage >> or it was literally just in my keyboard
>> or it was literally just in my keyboard for whatever word I typed in. But that's
for whatever word I typed in. But that's the thing is once you understand viral
the thing is once you understand viral content, you understand the formula, you
content, you understand the formula, you can start seeing it everywhere. And as a
can start seeing it everywhere. And as a storyteller, you can see, I see how this
storyteller, you can see, I see how this could be a prank. I see how I could turn
could be a prank. I see how I could turn this into an unboxing video, right? Once
this into an unboxing video, right? Once you just understand the fundamentals of
you just understand the fundamentals of how it worked, for example, unboxing
how it worked, for example, unboxing videos work great. People love watching
videos work great. People love watching them because they follow the formula
them because they follow the formula perfectly. You know what you're waiting
perfectly. You know what you're waiting for. It's high suspense and you don't
for. It's high suspense and you don't resolve it till the end. Prank video
resolve it till the end. Prank video follows the same thing. makeup
follows the same thing. makeup transformation videos, same thing. Lost
transformation videos, same thing. Lost puppy, finally having a happy ending,
puppy, finally having a happy ending, same transformation, right? So once you
same transformation, right? So once you understand these principles, you can
understand these principles, you can make them move industries and niches. We
make them move industries and niches. We bought a cop car once and started doing
bought a cop car once and started doing cops unboxing people. So, a cop would
cops unboxing people. So, a cop would pull over, say, a cute girl, and she had
pull over, say, a cute girl, and she had something strapped to her leg, and he it
something strapped to her leg, and he it looked like drugs or money or whatever
looked like drugs or money or whatever she's doing, hiding something underneath
she's doing, hiding something underneath her clothing or underneath all this duct
her clothing or underneath all this duct tape or gauze. And because we know
tape or gauze. And because we know unboxing works, because we know cop
unboxing works, because we know cop videos work, because we know people love
videos work, because we know people love looking at the human body, even though
looking at the human body, even though all of these videos are PG and PG-13 at
all of these videos are PG and PG-13 at most, we would merge those different
most, we would merge those different verticals into one video of a cop
verticals into one video of a cop unwrapping something on somebody he just
unwrapping something on somebody he just pulled over to see if it was drugs or
pulled over to see if it was drugs or money or whatever it ended up being.
money or whatever it ended up being. You're one of the only people that I've
You're one of the only people that I've met, this sounds self arandizing, like
met, this sounds self arandizing, like besides myself, that doesn't say steal
besides myself, that doesn't say steal from one video, but it's like take two
from one video, but it's like take two viral things from two viral videos. Like
viral things from two viral videos. Like you take the cop thing and you take that
you take the cop thing and you take that thing and then I've heard you even talk
thing and then I've heard you even talk about like using like dash cam or like
about like using like dash cam or like door ring video uh
door ring video uh >> ring doorbell videos uh to even make it
>> ring doorbell videos uh to even make it more viral. That's such a good concept
more viral. That's such a good concept and it's the easiest way to not make
and it's the easiest way to not make content boring because you just steal a
content boring because you just steal a few things. I would guess that Mr. Beast
few things. I would guess that Mr. Beast is at a point where he's not just
is at a point where he's not just statistically doing outliers for his
statistically doing outliers for his thumbnail and title. Like I would guess
thumbnail and title. Like I would guess it's every second of the video is based
it's every second of the video is based on some data trend that they saw um that
on some data trend that they saw um that they can like make viral. Uh and that's
they can like make viral. Uh and that's why they I'm going to go on a tangent
why they I'm going to go on a tangent about this, but that's why they film so
about this, but that's why they film so much content like with all these
much content like with all these thousands of cameras is because they
thousands of cameras is because they know that this thing is an outlier and
know that this thing is an outlier and they're looking for it when they're
they're looking for it when they're reviewing all this real footage. You
reviewing all this real footage. You know what I mean? like they don't have
know what I mean? like they don't have to script their videos because they know
to script their videos because they know what an outlier is. They have all this
what an outlier is. They have all this footage and they're it's probably just
footage and they're it's probably just going to be in there anyway.
going to be in there anyway. >> You just nailed it. You could take the
>> You just nailed it. You could take the same video you were going to make,
same video you were going to make, change the format, meaning if you were
change the format, meaning if you were doing straight to cam, instead capture
doing straight to cam, instead capture that prank or whatever the video is from
that prank or whatever the video is from a ring camera footage and just give it a
a ring camera footage and just give it a different vantage point. It makes it
different vantage point. It makes it feel, if this were a prank, more real
feel, if this were a prank, more real because who's gonna go through the work
because who's gonna go through the work to do that? People don't even know that
to do that? People don't even know that being an entertainer online is a job for
being an entertainer online is a job for the most part. So, they certainly don't
the most part. So, they certainly don't think that we put that ring overlay as a
think that we put that ring overlay as a PNG on the footage to go that far to do
PNG on the footage to go that far to do it,
it, >> right? They don't think that we're
>> right? They don't think that we're scripting entertainment on social media.
scripting entertainment on social media. And that's why people can get so
And that's why people can get so triggered and emotional about it is
triggered and emotional about it is because they're used to watching
because they're used to watching scripted on television. You're used to
scripted on television. You're used to watching WWE or reality TV that you know
watching WWE or reality TV that you know is scripted and you're just watching for
is scripted and you're just watching for entertainment, but people aren't used to
entertainment, but people aren't used to seeing that on social and then they feel
seeing that on social and then they feel like it's fake news even though they
like it's fake news even though they will watch it over and over and over
will watch it over and over and over again knowing it's scripted. You can
again knowing it's scripted. You can watch your favorite couples do these
watch your favorite couples do these pranks back and forth. Are they in on
pranks back and forth. Are they in on it? Yes. And it steals the joy sometimes
it? Yes. And it steals the joy sometimes to know that and I understand. But you
to know that and I understand. But you will still see yourself in that content.
will still see yourself in that content. you will still watch for levity, for
you will still watch for levity, for entertainment, then that's just meeting
entertainment, then that's just meeting people where they're at. And the data
people where they're at. And the data will show you over and over and over
will show you over and over and over again that that's what they want to
again that that's what they want to consume. There is a giant difference
consume. There is a giant difference between what people say they want to
between what people say they want to watch and what they will actually pay
watch and what they will actually pay attention to. And so once we removed our
attention to. And so once we removed our own personal bias from it and I was
own personal bias from it and I was willing to make content that I didn't
willing to make content that I didn't necessarily care for, but my avatar and
necessarily care for, but my avatar and other people cared for, that's when we
other people cared for, that's when we started making 10,000 times more money
started making 10,000 times more money than I was making just making content
than I was making just making content for myself.
for myself. I'm curious what you think the best
I'm curious what you think the best niches are. I mean, it's probably all
niches are. I mean, it's probably all the ones you do in terms of getting the
the ones you do in terms of getting the mass amount of views. Would you say
mass amount of views. Would you say that's accurate? Would you say
that's accurate? Would you say relationships and couples is the most
relationships and couples is the most viral niche, or is there something
viral niche, or is there something bigger than that?
bigger than that? I think that's most tried and true
I think that's most tried and true because it is international. Everybody
because it is international. Everybody has been in for the most part a
has been in for the most part a relationship to pull from some level of
relationship to pull from some level of personal experience. So if you think
personal experience. So if you think about shared experience and what the
about shared experience and what the most amount of people in the world have
most amount of people in the world have gone through, relationships are pretty
gone through, relationships are pretty up there. Parenting is another big one,
up there. Parenting is another big one, right? Money is another big one. But
right? Money is another big one. But really, if you think of niche or
really, if you think of niche or industry as four main things, any of
industry as four main things, any of your niches can go inside of four stages
your niches can go inside of four stages of a sales cycle or the four ways that
of a sales cycle or the four ways that you sell something to somebody, which is
you sell something to somebody, which is how are we increasing your status in the
how are we increasing your status in the world? Does your product increase
world? Does your product increase status? Does your product save people
status? Does your product save people time? Does it compress time for them to
time? Does it compress time for them to be successful? Does it save them money
be successful? Does it save them money or make them money? And does it play on
or make them money? And does it play on fear? Right? Fear of staying the same.
fear? Right? Fear of staying the same. And so if you put your industry in one
And so if you put your industry in one of those four verticals or even better
of those four verticals or even better if you can do three or all four of them,
if you can do three or all four of them, your offer is going to be better. Your
your offer is going to be better. Your content is going to be better. It's
content is going to be better. It's going to be more resonant. And then you
going to be more resonant. And then you can truly get anybody to watch and even
can truly get anybody to watch and even buy anything.
buy anything. >> What's the hardest product you've made
>> What's the hardest product you've made go viral?
go viral? >> The hardest product we've made go viral
>> The hardest product we've made go viral was actually a client of ours and it was
was actually a client of ours and it was a very cool app called ReClip. It was an
a very cool app called ReClip. It was an audio app that would be recording on our
audio app that would be recording on our phones all of the time. But often, you
phones all of the time. But often, you know, when we'll say something but we
know, when we'll say something but we weren't recording, we're like, "Oh, I
weren't recording, we're like, "Oh, I wish we had that a recording." Because
wish we had that a recording." Because it's recording all the time. You can go
it's recording all the time. You can go back for the last several minutes and
back for the last several minutes and clip something that happened.
clip something that happened. >> I saw this. Yeah.
>> I saw this. Yeah. >> Storytelling that in viral video because
>> Storytelling that in viral video because it's strictly auditory and there's a
it's strictly auditory and there's a giant education that has to happen about
giant education that has to happen about the product is not typically something
the product is not typically something that we would take on as a client
that we would take on as a client because when we take on clients, we
because when we take on clients, we guarantee tens of millions of views.
guarantee tens of millions of views. We've never not hit a guarantee. But for
We've never not hit a guarantee. But for this one, how we story told this only
this one, how we story told this only audio app was
audio app was >> can I guess it? Was it a relationship
>> can I guess it? Was it a relationship and there was like an argument about
and there was like an argument about something and it's like no, you said
something and it's like no, you said this. No, you said this. And then they
this. No, you said this. And then they went back into the clip. Was it
went back into the clip. Was it something like that?
something like that? >> Ours was we did do that one, but that
>> Ours was we did do that one, but that was not the viral one. The viral one was
was not the viral one. The viral one was my brother and a girl named Sammy,
my brother and a girl named Sammy, another actress, sitting here and
another actress, sitting here and they're watching TV and the TV
they're watching TV and the TV interrupts and starts playing an audio
interrupts and starts playing an audio from her father who had just passed and
from her father who had just passed and she's looking at the TV like what is
she's looking at the TV like what is this audio? My brother gets up down on
this audio? My brother gets up down on one knee as he's about to propose to her
one knee as he's about to propose to her and the audio was him asking for her now
and the audio was him asking for her now passed away father's permission that had
passed away father's permission that had been captured on the app and had
been captured on the app and had captured that special moment that
captured that special moment that otherwise wouldn't have been possible
otherwise wouldn't have been possible without the app. And then she turns and
without the app. And then she turns and she goes, "How did you get this?" And
she goes, "How did you get this?" And then sees that he is actually proposing
then sees that he is actually proposing which is the fulfillment of what was
which is the fulfillment of what was said in the voice clip only made
said in the voice clip only made possible by the app. And that video did
possible by the app. And that video did 62 million views and ended up on Good
62 million views and ended up on Good Morning America.
Morning America. >> That's genius, too, because I bet that
>> That's genius, too, because I bet that sells because people are thinking about
sells because people are thinking about that situation happening to them and
that situation happening to them and they don't want to miss it. So, it's
they don't want to miss it. So, it's like the FOMO. So, you get those 63
like the FOMO. So, you get those 63 million views.
million views. Does the brand ever pay you to like run
Does the brand ever pay you to like run a more like niche ad to retarget the
a more like niche ad to retarget the viewers from that video?
viewers from that video? >> Absolutely. We have people joining Virus
>> Absolutely. We have people joining Virus just to learn how to make better content
just to learn how to make better content to lower their ad costs. We've had cut
to lower their ad costs. We've had cut people's ad costs by 50%. That's what
people's ad costs by 50%. That's what happens when you learn how to make good
happens when you learn how to make good content. So, if anybody out there is
content. So, if anybody out there is running ads or running paid media, you
running ads or running paid media, you should master viral organic first
should master viral organic first because you are going to save so much
because you are going to save so much money in ad spend testing on organic
money in ad spend testing on organic because it is free. We are in the
because it is free. We are in the greatest wave of free advertising the
greatest wave of free advertising the world has ever seen. And if you're not
world has ever seen. And if you're not mastering viral organic, your
mastering viral organic, your competitors are and you're going to be
competitors are and you're going to be left in the dust. And it is the cheapest
left in the dust. And it is the cheapest way to lower ad costs to get more
way to lower ad costs to get more followers which become buyers and
followers which become buyers and nurture them for free. I can't think of
nurture them for free. I can't think of a better mechanism to do that.
a better mechanism to do that. >> How do you negotiate brand deals as
>> How do you negotiate brand deals as someone with 40 million followers?
someone with 40 million followers? >> Do they want a guarantee or do they want
>> Do they want a guarantee or do they want to call the shots?
to call the shots? >> What do you prefer? Usually
>> What do you prefer? Usually >> let us call the shots because then I can
>> let us call the shots because then I can give you a guarantee. And if I tell you
give you a guarantee. And if I tell you we can get you 40 million views or 10
we can get you 40 million views or 10 million views in a month, we're going to
million views in a month, we're going to get you that as a baseline, but we could
get you that as a baseline, but we could humbly sneeze and get 10 million views
humbly sneeze and get 10 million views in a month. So if this is why it's only
in a month. So if this is why it's only for brands who have the right budget,
for brands who have the right budget, which is why we launched the education
which is why we launched the education company. Is that how you Because I've
company. Is that how you Because I've noticed this the bigger my platforms
noticed this the bigger my platforms have got and the more like sales I've
have got and the more like sales I've been doing with these brands is I find
been doing with these brands is I find myself just asking what their budget is
myself just asking what their budget is and then
and then >> being like okay I can do this to hit
>> being like okay I can do this to hit those deliverables. Uh like what what's
those deliverables. Uh like what what's the budget? What are the KPIs? And then
the budget? What are the KPIs? And then what do we do from there? And I'm sure
what do we do from there? And I'm sure you're in a similar place but most
you're in a similar place but most people are like oh it's just 5k brand
people are like oh it's just 5k brand deal offer 7K brand deal offer and they
deal offer 7K brand deal offer and they want this view guarantee. But like what
want this view guarantee. But like what is your strategy? is like is your budget
is your strategy? is like is your budget a million dollars or is that how you go
a million dollars or is that how you go with it?
with it? >> Our budget right now for us to do it for
>> Our budget right now for us to do it for you starts at about 45,000 a month with
you starts at about 45,000 a month with a with a guarantee. But I could never
a with a guarantee. But I could never offer you a guarantee if I was just
offer you a guarantee if I was just using Adly Pages. And anybody and any
using Adly Pages. And anybody and any creator who says I can guarantee your
creator who says I can guarantee your video will do this, I would run because
video will do this, I would run because they can't. I could never look somebody
they can't. I could never look somebody in the eye and say on my Adly page I
in the eye and say on my Adly page I guarantee this video will do this. The
guarantee this video will do this. The only way we are able to offer a
only way we are able to offer a guarantee is because we have so much
guarantee is because we have so much digital real estate. We have so many
digital real estate. We have so many pages and I have viral content creators
pages and I have viral content creators born and bred in our ecosystem that I
born and bred in our ecosystem that I know can deliver on our promise.
know can deliver on our promise. >> So what do you do if someone is like we
>> So what do you do if someone is like we have a million dollar budget and we need
have a million dollar budget and we need a billion views? Like is it just
a billion views? Like is it just multi-video campaigns? Like how do you
multi-video campaigns? Like how do you negotiate this type of thing? Totally
negotiate this type of thing? Totally depends on their goal and is it a
depends on their goal and is it a product that can go viral because not
product that can go viral because not every product ca I'd say if anybody can
every product ca I'd say if anybody can make a a boring product viral it is us
make a a boring product viral it is us but still not every person can go viral
but still not every person can go viral you have to have an it factor and it's
you have to have an it factor and it's going to be more expensive if we have to
going to be more expensive if we have to contrive it for you because now we're
contrive it for you because now we're your marketing team you know now we're
your marketing team you know now we're your marketers too
your marketers too >> and you eventually become their product
>> and you eventually become their product team too it's like hey can you make this
team too it's like hey can you make this adjustment on your app so I can market
adjustment on your app so I can market it better you know
it better you know >> totally that's a slippery slope for us
>> totally that's a slippery slope for us and why we only take on so few But for
and why we only take on so few But for us, the price really varies on how viral
us, the price really varies on how viral is it naturally. Is it for a wide group
is it naturally. Is it for a wide group of people? Like is it online betting or
of people? Like is it online betting or is it floss?
is it floss? >> So if Apple comes to you, they want you
>> So if Apple comes to you, they want you to do the campaign for these new AirPods
to do the campaign for these new AirPods that translate in real time. How are you
that translate in real time. How are you guys handling that negotiation? Just for
guys handling that negotiation? Just for like aspiring creators out there, they
like aspiring creators out there, they say, "What's your rates?" Like what do
say, "What's your rates?" Like what do you respond to that email? Creators have
you respond to that email? Creators have never really talked in CPM before, but
never really talked in CPM before, but is actually making that more
is actually making that more mainstream because we've been quoting on
mainstream because we've been quoting on CPM for a while, which is only pay for
CPM for a while, which is only pay for how viral you go, which is just a fancy
how viral you go, which is just a fancy way of saying CPM, right? is
way of saying CPM, right? is educating and doing a great job of
educating and doing a great job of educating creators on how to speak in
educating creators on how to speak in CPM, which is going to start offering
CPM, which is going to start offering brands the guarantees that we've only
brands the guarantees that we've only been able to do because we have so much
been able to do because we have so much digital real estate. But now if creators
digital real estate. But now if creators can keep creating until they hit the
can keep creating until they hit the minimum that's promised or the financial
minimum that's promised or the financial goals, now creators can charge on a CPM
goals, now creators can charge on a CPM basis and we can go back to what we were
basis and we can go back to what we were talking about with this multi-channel
talking about with this multi-channel strategy that I think is going to be
strategy that I think is going to be extremely important for the creators of
extremely important for the creators of the future and the brands.
the future and the brands. >> I I never even thought of like that.
>> I I never even thought of like that. I thought of it more as oh I have a
I thought of it more as oh I have a $10,000 clipping budget. Let me get my
$10,000 clipping budget. Let me get my views. But this democratizes the ability
views. But this democratizes the ability for brands to pay. You know,
for brands to pay. You know, >> you said the exact word. It does.
>> you said the exact word. It does. >> Huh?
>> Huh? >> Brands can finally ensure they're going
>> Brands can finally ensure they're going to get what the creator says they they
to get what the creator says they they can get and they control the quantity
can get and they control the quantity and the quality of it. That is huge
and the quality of it. That is huge control back in the back in the brand's
control back in the back in the brand's hands from being burned by the creator
hands from being burned by the creator economy in influencers demanding their
economy in influencers demanding their worth like they have been for the last
worth like they have been for the last couple years. And don't get me wrong, I
couple years. And don't get me wrong, I advocate for creators to charge what
advocate for creators to charge what they're worth. I am one myself and I
they're worth. I am one myself and I teach creators to charge what they're
teach creators to charge what they're worth. But unless you are very
worth. But unless you are very consistent and very predictable, you
consistent and very predictable, you can't and even if you are, you can't
can't and even if you are, you can't really guarantee a brand anything based
really guarantee a brand anything based on your real estate alone. Unless you're
on your real estate alone. Unless you're doing volume. So this multi-channel
doing volume. So this multi-channel strategy is amazing for brands being
strategy is amazing for brands being able to work with creators and both of
able to work with creators and both of them controlling their own future and
them controlling their own future and what they want to get paid and what
what they want to get paid and what they're willing to pay for that
they're willing to pay for that attention.
attention. >> Let me ask you this. As a creator with
>> Let me ask you this. As a creator with so many followers and a lot of leverage,
so many followers and a lot of leverage, if there was an Apple campaign on
if there was an Apple campaign on and the budget's $10 million, are you
and the budget's $10 million, are you just dropping everything and telling all
just dropping everything and telling all of your creators to go for it and be
of your creators to go for it and be like, we're the people that are going to
like, we're the people that are going to get the views for this or are you
get the views for this or are you waiting for those guaranteed deals for
waiting for those guaranteed deals for yourself?
yourself? >> Speaking for myself,
>> Speaking for myself, we're going to we're going to do the the
we're going to we're going to do the the guaranteed deals. But also, if you have
guaranteed deals. But also, if you have that type of budget, you need to be
that type of budget, you need to be letting us set you up your own clip
letting us set you up your own clip farm. You know, you don't need to be
farm. You know, you don't need to be going through love and that is the
going through love and that is the best mass market play. But at that
best mass market play. But at that level, you need to be setting up your
level, you need to be setting up your own clip farm the way Andrew Tate did.
own clip farm the way Andrew Tate did. >> Love him or hate him. He couldn't post
>> Love him or hate him. He couldn't post to his own platforms. So, he hired
to his own platforms. So, he hired armies to post for him. And so, he was
armies to post for him. And so, he was everywhere. And he really clipping was
everywhere. And he really clipping was huge back in the day with shoutout
huge back in the day with shoutout campaigns. And that's how you broke all
campaigns. And that's how you broke all these big gurus that we know of today.
these big gurus that we know of today. They were doing OG clipping. They were
They were doing OG clipping. They were doing these farms, these shout out
doing these farms, these shout out campaigns. We were a part of a lot of
campaigns. We were a part of a lot of them and helping people grow. Right now
them and helping people grow. Right now it's much more normalized and clipping
it's much more normalized and clipping is going to be the way of the future for
is going to be the way of the future for those who are worth clipping.
those who are worth clipping. >> Uh less about clipping. So I don't think
>> Uh less about clipping. So I don't think this is public. Maybe they already had
this is public. Maybe they already had this before. So it's clipping or UGC.
this before. So it's clipping or UGC. >> Do you know what I'm saying? So, you can
>> Do you know what I'm saying? So, you can do a UGC $1 million campaign uh for
do a UGC $1 million campaign uh for Apple AirPods that translate. Would you
Apple AirPods that translate. Would you guys attack something like that?
guys attack something like that? >> Say it one more time. Would we do a UGC
>> Say it one more time. Would we do a UGC campaign?
campaign? >> So, like if had $10 million budget,
>> So, like if had $10 million budget, Apple, uh would you guys do that one?
Apple, uh would you guys do that one? Because if you're just getting paid off
Because if you're just getting paid off the views anyway, like what would keep
the views anyway, like what would keep you from doing that?
you from doing that? >> Yeah, that one would make sense for us
>> Yeah, that one would make sense for us because we know that we can get the
because we know that we can get the views and so we can get a decent amount
views and so we can get a decent amount of that buy.
of that buy. >> Okay. I should I should have clarified
>> Okay. I should I should have clarified that they're doing UGC now, which is
that they're doing UGC now, which is like cuz what I was thinking is imagine
like cuz what I was thinking is imagine all these UGC creators having the
all these UGC creators having the opportunity to promote for these big
opportunity to promote for these big brands and the brands get the guaranteed
brands and the brands get the guaranteed views, you know. Um it's a lot bigger
views, you know. Um it's a lot bigger than clipping when it becomes UGC
than clipping when it becomes UGC campaigns because Tik Tok's all these
campaigns because Tik Tok's all these platforms have been trying to do that
platforms have been trying to do that for years like uh like the Tik Tok
for years like uh like the Tik Tok creator marketplace, but none of it
creator marketplace, but none of it really works.
really works. >> Yeah.
>> Yeah. >> But I I think WAP could probably figure
>> But I I think WAP could probably figure it out or the guys that are taking it
it out or the guys that are taking it over. They've done the best so far.
over. They've done the best so far. >> Shoot. We got to get back on to the high
>> Shoot. We got to get back on to the high tam ad leaf. My bad that. Um,
tam ad leaf. My bad that. Um, >> that was something for the rest of the
>> that was something for the rest of the nerds watching.
nerds watching. >> That was something that applies to three
>> That was something that applies to three people.
people. >> Um, did you guys make Raising Canes go
>> Um, did you guys make Raising Canes go viral?
viral? >> Yes, several times. And now they don't
>> Yes, several times. And now they don't need a lot of help on their own. They're
need a lot of help on their own. They're already a very well-known brand. But
already a very well-known brand. But when they do have launches or say Post
when they do have launches or say Post Malone is opening this new restaurant
Malone is opening this new restaurant with them in Dallas, they bring in a
with them in Dallas, they bring in a bunch of influencers. But humbly and
bunch of influencers. But humbly and excitedly, we were the only influencers
excitedly, we were the only influencers that were allowed in the building in
that were allowed in the building in advance. Why? Because we're not doing
advance. Why? Because we're not doing look at me here. I'm at this new event
look at me here. I'm at this new event raising canes and Post Malone. Now, that
raising canes and Post Malone. Now, that is necessary, too. But they know that we
is necessary, too. But they know that we can guarantee them and create content
can guarantee them and create content that is going to be more widely seen
that is going to be more widely seen past just that influencer's audience
past just that influencer's audience that we could create a more viral moment
that we could create a more viral moment where everybody in meme in culture and
where everybody in meme in culture and that would be a more culturally relevant
that would be a more culturally relevant moment of Post Malone has a new
moment of Post Malone has a new restaurant with raising canes in Dallas.
restaurant with raising canes in Dallas. And so we went in, we had under 15
And so we went in, we had under 15 minutes. We knew what we were going to
minutes. We knew what we were going to do. We split up and we knocked out
do. We split up and we knocked out eight, maybe nine videos in 15 minutes
eight, maybe nine videos in 15 minutes and on the fly. But that's where just
and on the fly. But that's where just having years of experience and downloads
having years of experience and downloads can allow us to just make viral content
can allow us to just make viral content kind of on the fly right there. Um, one
kind of on the fly right there. Um, one did probably 11 million and then another
did probably 11 million and then another one that we did for the Nashville
one that we did for the Nashville location, I think did upwards of 30
location, I think did upwards of 30 million.
million. >> What was the 30 million view video? And
>> What was the 30 million view video? And did you guys like know which one was
did you guys like know which one was going to do well? Did you consider at
going to do well? Did you consider at all like Post Malone and like what he
all like Post Malone and like what he looks like, what he's known for in terms
looks like, what he's known for in terms of the content you made or was it just
of the content you made or was it just >> No, Post Malone's barely in the video
>> No, Post Malone's barely in the video from the Dallas one. I That's where it
from the Dallas one. I That's where it was on the fly where fireworks are going
was on the fly where fireworks are going off and Post is there. You see him
off and Post is there. You see him barely. So, we had to do some meme
barely. So, we had to do some meme reframing to bring it back to the main
reframing to bring it back to the main thing. But, I'm panning across and then
thing. But, I'm panning across and then we're anchored with a Snapchat overlay
we're anchored with a Snapchat overlay that says spotted the perfect woman. So,
that says spotted the perfect woman. So, that's the anchor. We know what we're
that's the anchor. We know what we're waiting for in this big crowd of all
waiting for in this big crowd of all this stuff's going on. Post is the
this stuff's going on. Post is the celebrity and I pan over to a girl, one
celebrity and I pan over to a girl, one of our actors, she has her purse stuffed
of our actors, she has her purse stuffed full of chicken tenders. And she's just
full of chicken tenders. And she's just like not paying attention to any of
like not paying attention to any of this. She's pulling and eating the
this. She's pulling and eating the chicken tenders out of her purse, making
chicken tenders out of her purse, making the chicken fingers, the chicken
the chicken fingers, the chicken tenders, the most important thing. We
tenders, the most important thing. We had her as the perfect woman. Yes,
had her as the perfect woman. Yes, >> that one got me. I never would have
>> that one got me. I never would have thought that was an ad in my life.
thought that was an ad in my life. >> Good. That's the whole point. But she
>> Good. That's the whole point. But she was anchored showing that these chicken
was anchored showing that these chicken tenders are the most important thing
tenders are the most important thing more so than post alone. But people now
more so than post alone. But people now understand this is Dallas. This is Post
understand this is Dallas. This is Post Malone and how good these chicken
Malone and how good these chicken tenders are. And those were our main
tenders are. And those were our main deliverables. And that's how you can
deliverables. And that's how you can accomplish it in a well-written format
accomplish it in a well-written format in 6 seconds. You can get all these
in 6 seconds. You can get all these subliminal messaging points in there.
subliminal messaging points in there. >> So, you signed away your name to a
>> So, you signed away your name to a record label. Do you legally own your
record label. Do you legally own your name?
name? >> Yes. and we'll say record label in
>> Yes. and we'll say record label in quotations because it was essentially
quotations because it was essentially just a person who had a lot of money,
just a person who had a lot of money, who believed in me, who invested in me,
who believed in me, who invested in me, but it was an extraordinarily predatory
but it was an extraordinarily predatory contract where I did not own the rights
contract where I did not own the rights to my name commercially to be able to
to my name commercially to be able to entertain outside of being in his
entertain outside of being in his ecosystem for a life.
ecosystem for a life. >> What was the name?
>> What was the name? >> I don't want to say his name
>> I don't want to say his name >> or no, your name.
>> or no, your name. >> Like that was legally.
>> Like that was legally. >> So it was just Adley. You couldn't be
>> So it was just Adley. You couldn't be Adley in any entertainment?
Adley in any entertainment? >> I was mostly going by Adley. My maiden
>> I was mostly going by Adley. My maiden name is Stump. Don't go look it up. Um,
name is Stump. Don't go look it up. Um, but it was yeah, under my name, I wasn't
but it was yeah, under my name, I wasn't able to use the only leverage that I had
able to use the only leverage that I had at the time coming off of The Voice. And
at the time coming off of The Voice. And that's when I learned what business
that's when I learned what business really is, which is solving problems for
really is, which is solving problems for other people because you can't use any
other people because you can't use any leverage and you can't you don't have
leverage and you can't you don't have anything. You're bankrupt. What do you
anything. You're bankrupt. What do you do if you want to make money? You create
do if you want to make money? You create opportunities. So where somebody needs
opportunities. So where somebody needs something and you know how to do
something and you know how to do something, you either figure out how to
something, you either figure out how to make this possible and then you make
make this possible and then you make your whole goal solving their problem.
your whole goal solving their problem. And if you help other people win, you
And if you help other people win, you will win by default.
will win by default. >> So when did you get your name back?
>> So when did you get your name back? >> When I filed bankruptcy. Because when I
>> When I filed bankruptcy. Because when I filed bankruptcy, it made that contract
filed bankruptcy, it made that contract null and void because that was
null and void because that was essentially debt.
essentially debt. And so I got the rights to my name back.
And so I got the rights to my name back. I got the rights to my music back.
I got the rights to my music back. anything that I had written during that
anything that I had written during that time.
time. >> How much money did you lose from that if
>> How much money did you lose from that if you don't mind me asking?
you don't mind me asking? >> None because I had none. I just had
>> None because I had none. I just had none. I was 22 years old and I really
none. I was 22 years old and I really didn't have anything yet. So, um I just
didn't have anything yet. So, um I just had songs that I had written, but I
had songs that I had written, but I didn't own anything. But I had this
didn't own anything. But I had this contract now that was debt. And so
contract now that was debt. And so that's why my lawyer was like, "I think
that's why my lawyer was like, "I think you should file bankruptcy. you don't
you should file bankruptcy. you don't really have much going for you, but
really have much going for you, but you're going to be locked in this thing
you're going to be locked in this thing for a very, very long time. And this is
for a very, very long time. And this is Nashville. Anybody who's ever been in a
Nashville. Anybody who's ever been in a record label has had to file bankruptcy
record label has had to file bankruptcy at some point.
at some point. >> And it's just because they don't have
>> And it's just because they don't have the rights to their name.
the rights to their name. >> Not necessarily. That was pertinent to
>> Not necessarily. That was pertinent to my deal. But, um, yeah, bankruptcy is
my deal. But, um, yeah, bankruptcy is much more common in the music industry
much more common in the music industry than I knew.
than I knew. >> Yeah. How did filming videos of your
>> Yeah. How did filming videos of your chickens in a bathtub change your life?
chickens in a bathtub change your life? It forced me to be myself. I hate that
It forced me to be myself. I hate that my back had to be up against the wall
my back had to be up against the wall for me to be myself. But that's when I
for me to be myself. But that's when I had my biggest breakthrough because like
had my biggest breakthrough because like many people when they're first starting
many people when they're first starting out trying to get attention online for
out trying to get attention online for their business or their personal brand,
their business or their personal brand, they start out doing what we were
they start out doing what we were talking about earlier of just copying
talking about earlier of just copying other people. But if you're copying
other people. But if you're copying other people in a way that's inauthentic
other people in a way that's inauthentic to you, we can tell. People know that it
to you, we can tell. People know that it reads as inauthentic, right? So it's not
reads as inauthentic, right? So it's not going to work. I'm not saying reinvent
going to work. I'm not saying reinvent the wheel. I am saying study what works,
the wheel. I am saying study what works, but you have to do what is authentic to
but you have to do what is authentic to you. And that's coming from somebody who
you. And that's coming from somebody who scripts viral videos for a living,
scripts viral videos for a living, right? So, I know that might sound
right? So, I know that might sound weird, but authenticity will always have
weird, but authenticity will always have an audience. It will. We can feel it. We
an audience. It will. We can feel it. We know the difference now when somebody
know the difference now when somebody genuinely loves something and is being
genuinely loves something and is being authentic to them. And that's when it
authentic to them. And that's when it works. So, I was making videos for a
works. So, I was making videos for a meme company at the time and I was
meme company at the time and I was trying to figure out how to do this
trying to figure out how to do this thing, right? So, I was just copying
thing, right? So, I was just copying everybody else and everything was
everybody else and everything was tanking and I had to have a new video
tanking and I had to have a new video turned around by 6:00 a.m. every
turned around by 6:00 a.m. every morning. So, I shot all my footage. I'm
morning. So, I shot all my footage. I'm exhausted and I go to edit it at 1:00 in
exhausted and I go to edit it at 1:00 in the morning and all my footage was
the morning and all my footage was corrupt. I've lost everything and I got
corrupt. I've lost everything and I got to have something turned turned in in 5
to have something turned turned in in 5 hours. So, I'm crying and I don't know
hours. So, I'm crying and I don't know what I'm going to do. And my boyfriend
what I'm going to do. And my boyfriend at the time, he goes, "Ad, why don't you
at the time, he goes, "Ad, why don't you just go get those chickens in the
just go get those chickens in the backyard and do something with them?
backyard and do something with them? They make you happy."
They make you happy." I was like, I have no better idea. So,
I was like, I have no better idea. So, okay. So, we go and I get all my
okay. So, we go and I get all my chickens and they had funny names. It
chickens and they had funny names. It was Chick Norris, Ellen Deheneris, Oprah
was Chick Norris, Ellen Deheneris, Oprah Henfrey, Chakira Shakira. They look
Henfrey, Chakira Shakira. They look alike, you know. So, I just got all my
alike, you know. So, I just got all my chickens and I put them in a bathtub and
chickens and I put them in a bathtub and we just improvd this bit where he walks
we just improvd this bit where he walks in on me and goes, "What are you doing?"
in on me and goes, "What are you doing?" And I was curling Bruce Henner's hair.
And I was curling Bruce Henner's hair. Thought it was a hen, turned out to be a
Thought it was a hen, turned out to be a rooster. So, I'm curling Bruce Henter's
rooster. So, I'm curling Bruce Henter's hair and then I reveal in the bathtub. I
hair and then I reveal in the bathtub. I had all my chickens in the bathtub.
had all my chickens in the bathtub. Really silly bit. I'll send it to you.
Really silly bit. I'll send it to you. But that video I turned into the meme
But that video I turned into the meme company. They didn't care for it too
company. They didn't care for it too much, but I thought it was funny because
much, but I thought it was funny because I love those chickens and it was funny
I love those chickens and it was funny to me. So, I just posted it on my
to me. So, I just posted it on my Facebook page at the time. And that
Facebook page at the time. And that video did 19 million views overnight and
video did 19 million views overnight and grew me over a 100,000 followers in 24
grew me over a 100,000 followers in 24 hours.
hours. And that is when I realized that I
And that is when I realized that I should be myself. I shouldn't be doing
should be myself. I shouldn't be doing what all of these other people were
what all of these other people were doing. There were funny, weird people
doing. There were funny, weird people out there that were chicken ladies just
out there that were chicken ladies just like me and thought my chickens were
like me and thought my chickens were funny and that loved country living and
funny and that loved country living and resonated with my goofy personality and
resonated with my goofy personality and this couple's humor of me doing these
this couple's humor of me doing these silly things with my chickens. And so I
silly things with my chickens. And so I realized that there were my people out
realized that there were my people out there like that. They wanted more
there like that. They wanted more content like that. So, I kept the foot
content like that. So, I kept the foot on the gas and just kept making videos
on the gas and just kept making videos like that that were really authentic to
like that that were really authentic to me. I started showing more of my life
me. I started showing more of my life and doing skits with my chickens and
and doing skits with my chickens and Chick Norris and Bruce Henner and the
Chick Norris and Bruce Henner and the whole crew, right? And that's what
whole crew, right? And that's what worked. So, authenticity for me was
worked. So, authenticity for me was learned the hard way, but it was the
learned the hard way, but it was the biggest gift I'd ever been given because
biggest gift I'd ever been given because that is my northstar always. And now I
that is my northstar always. And now I know how it feels to create from a place
know how it feels to create from a place that is authentic. Even if it's silly,
that is authentic. Even if it's silly, even if it's gimmicky. I'm a very silly
even if it's gimmicky. I'm a very silly person. But I never would have found
person. But I never would have found that if I hadn't been trying, if I
that if I hadn't been trying, if I hadn't been out there getting my reps
hadn't been out there getting my reps in, seeing what felt authentic and what
in, seeing what felt authentic and what didn't. I had enough reps in to then
didn't. I had enough reps in to then know the difference. And I think that's
know the difference. And I think that's the piece a lot of people miss. They
the piece a lot of people miss. They spend time trying to figure out what's
spend time trying to figure out what's going to work exactly. And we have no
going to work exactly. And we have no idea. And you don't either until you
idea. And you don't either until you just start trying and see how it feels,
just start trying and see how it feels, right? And see what works. And the only
right? And see what works. And the only way people go viral consistently is once
way people go viral consistently is once they have so many reps in that they just
they have so many reps in that they just have pockets of content that they could
have pockets of content that they could do. But you talk about authentic uh
do. But you talk about authentic uh content creation, but some a thought I
content creation, but some a thought I had last night was that your personality
had last night was that your personality is almost a bad niche. Uh, like still
is almost a bad niche. Uh, like still you should be authentic in your content,
you should be authentic in your content, but having your personality as the niche
but having your personality as the niche isn't great long term because you could
isn't great long term because you could get a million followers in 2020 for your
get a million followers in 2020 for your personality and then in 2024 people
personality and then in 2024 people don't care about your personality. Those
don't care about your personality. Those followers aren't on the platform. Uh,
followers aren't on the platform. Uh, and the videos are still getting served
and the videos are still getting served for just your personality and your
for just your personality and your personality's changed. Do you kind of
personality's changed. Do you kind of know what I'm saying here? And do you ag
know what I'm saying here? And do you ag like how do you think about because
like how do you think about because something you've said in the past is you
something you've said in the past is you don't want the people you work with to
don't want the people you work with to be influencers because they can't work
be influencers because they can't work for brands. You want them to be like
for brands. You want them to be like creators that are authentic that make
creators that are authentic that make like viral type content. Like how do you
like viral type content. Like how do you think about this personality thing?
think about this personality thing? >> That was when we were running a
>> That was when we were running a different business model to where if
different business model to where if you're just an actor making viral videos
you're just an actor making viral videos as a job, we don't want you to be an
as a job, we don't want you to be an influencer because we may need you to be
influencer because we may need you to be an Amazon delivery driver in one video,
an Amazon delivery driver in one video, pregnant in the next, evicted in the
pregnant in the next, evicted in the next. But for the future of the masses,
next. But for the future of the masses, like the macroeconomy here, influence
like the macroeconomy here, influence trumps all of that. I think personal
trumps all of that. I think personal brand is going to be more valuable than
brand is going to be more valuable than Bitcoin by 2030 because Bitcoin may
Bitcoin by 2030 because Bitcoin may 100x, but your personal brand can 1,000x
100x, but your personal brand can 1,000x your income, your influence, and your
your income, your influence, and your impact in the world.
impact in the world. >> Do you think personality is ever a good
>> Do you think personality is ever a good niche, though? Because there are some
niche, though? Because there are some creators who don't really do anything
creators who don't really do anything and it's just about their personality
and it's just about their personality and them talking and telling stories.
and them talking and telling stories. >> I think that can be great. Look at
>> I think that can be great. Look at Tabitha Brown. Um she's an amazing
Tabitha Brown. Um she's an amazing creator and we love her personality. Not
creator and we love her personality. Not because she's like silly, goofy, she's
because she's like silly, goofy, she's trustworthy. She makes us feel calm. She
trustworthy. She makes us feel calm. She makes us feel safe. She makes us feel
makes us feel safe. She makes us feel like she's a mama bear. That's her
like she's a mama bear. That's her personality. Now that's transferable
personality. Now that's transferable because she could be promoting this
because she could be promoting this thing. She could just be loving on us.
thing. She could just be loving on us. She could go sell us a towel if she
She could go sell us a towel if she wanted to because I trust her. So, I
wanted to because I trust her. So, I think your personality
think your personality can evolve the same way your audience is
can evolve the same way your audience is going to evolve. I think people get in a
going to evolve. I think people get in a trap when they just do the same thing
trap when they just do the same thing every six months and they're not growing
every six months and they're not growing at all because I'll come across that
at all because I'll come across that person's page or another video of
person's page or another video of theirs. I'm like, I've seen this before.
theirs. I'm like, I've seen this before. They do they've done the same thing for
They do they've done the same thing for the last six months and I'm kind of over
the last six months and I'm kind of over it. I loved it in the beginning, but if
it. I loved it in the beginning, but if they don't keep evolving with their
they don't keep evolving with their personality or with their trait or what
personality or with their trait or what their offering to us is, what their
their offering to us is, what their value prop is, we're going to get bored
value prop is, we're going to get bored anyway.
anyway. >> That's another gem I'd heard from you
>> That's another gem I'd heard from you before uh that no one talks about is you
before uh that no one talks about is you have to make content that doesn't look
have to make content that doesn't look like your other content so people don't
like your other content so people don't like get uh jaded by it. You know what
like get uh jaded by it. You know what I'm saying?
I'm saying? >> Yeah. Like even when I make stories, I
>> Yeah. Like even when I make stories, I try to think of I want this story to be
try to think of I want this story to be entertaining. So people are like, "Oh,
entertaining. So people are like, "Oh, Ad has a new story up." And I always
Ad has a new story up." And I always know I'm going to be entertained by it.
know I'm going to be entertained by it. And I don't know if this is right or
And I don't know if this is right or weird. It's just a personal preference.
weird. It's just a personal preference. I never just post one thing to my story.
I never just post one thing to my story. I want it to be a story. I want it to
I want it to be a story. I want it to have a beginning, a middle, and end, an
have a beginning, a middle, and end, an emotional arc. And I don't always adhere
emotional arc. And I don't always adhere to that, but I want that to be on brand
to that, but I want that to be on brand for me is I'm always entertained by her
for me is I'm always entertained by her or I'm always uplifted or she always
or I'm always uplifted or she always makes me laugh or I trust her, right?
makes me laugh or I trust her, right? Right? And that is the one thing that I
Right? And that is the one thing that I won't sacrifice. Even when we were
won't sacrifice. Even when we were baiting people into watching these
baiting people into watching these videos, we were honest about that. You
videos, we were honest about that. You know, people knew what to expect. And
know, people knew what to expect. And then now they've grown with me as we
then now they've grown with me as we move from entertainer to the masses to
move from entertainer to the masses to now we use our powers for good. And we
now we use our powers for good. And we teach businesses and brands how to get
teach businesses and brands how to get anybody to watch anything. And we
anybody to watch anything. And we critique their videos and show them this
critique their videos and show them this skill that they could not go learn and
skill that they could not go learn and don't have the time to, frankly. you
don't have the time to, frankly. you know, and so how can we compress as
know, and so how can we compress as marketers people's years and years and
marketers people's years and years and years of figuring this out and then just
years of figuring this out and then just tell them what to do in 30 seconds and
tell them what to do in 30 seconds and they get their first 15 million view
they get their first 15 million view video. That's the thrill for me.
video. That's the thrill for me. >> So, what's the practical action here?
>> So, what's the practical action here? Because I'm someone who has a format,
Because I'm someone who has a format, right? It's a podcast clip. I ask a
right? It's a podcast clip. I ask a question and usually the variables are
question and usually the variables are show Adley's face for first or show
show Adley's face for first or show Jack's face first. Um, something I do is
Jack's face first. Um, something I do is we use a different set pretty much every
we use a different set pretty much every single time or different colors at least
single time or different colors at least just so it looks a little different. Uh,
just so it looks a little different. Uh, but do you think like do you have a rule
but do you think like do you have a rule of thumb for that? Like these people
of thumb for that? Like these people that make talking head content, podcast
that make talking head content, podcast content for what they should be
content for what they should be switching up, how often they should be
switching up, how often they should be switching it up, what do you think about
switching it up, what do you think about >> what you just did with this
>> what you just did with this >> is great. You make experts. People are
>> is great. You make experts. People are over experts, right? We're over it. If
over experts, right? We're over it. If anybody can sit here and say this stuff,
anybody can sit here and say this stuff, they could have looked it up on chat GPT
they could have looked it up on chat GPT 15 minutes before the interview. You
15 minutes before the interview. You make people show their expertise, right?
make people show their expertise, right? I think that I haven't seen anybody do.
I think that I haven't seen anybody do. It's perfect for clips. It's unique and
It's perfect for clips. It's unique and you put make people put their skill
you put make people put their skill where their mouth is on the spot kind
where their mouth is on the spot kind of. I think this was great. And we a
of. I think this was great. And we a creator of ours was advising on a very
creator of ours was advising on a very big podcast, a very well-known late
big podcast, a very well-known late night legend type of guy. and she let
night legend type of guy. and she let him do this whole thing and then
him do this whole thing and then specifically just went in and made
specifically just went in and made clips. Not dissimilar to maybe how Sean
clips. Not dissimilar to maybe how Sean Kelly just does it and he thinks in
Kelly just does it and he thinks in clips. I think thinking in clips when
clips. I think thinking in clips when that is the widest top of funnel is
that is the widest top of funnel is really good. Uh but I haven't seen
really good. Uh but I haven't seen anybody do what we just did here today.
anybody do what we just did here today. >> I will say I took it from uh not that
>> I will say I took it from uh not that exact thing. I've I I I've seen people
exact thing. I've I I I've seen people use props before to demonstrate a point.
use props before to demonstrate a point. Yes. you know, um, and it's the number
Yes. you know, um, and it's the number one podcast that does that. And I'm
one podcast that does that. And I'm like, I don't understand why he does
like, I don't understand why he does that because it doesn't make me care
that because it doesn't make me care more, but I kind of get what you're
more, but I kind of get what you're saying. It puts people puts the guest
saying. It puts people puts the guest that people are used to seeing in a
that people are used to seeing in a different state, a different scenario.
different state, a different scenario. >> And it just uses metaphor to demonstrate
>> And it just uses metaphor to demonstrate a point. So, if we can, when we're
a point. So, if we can, when we're designing viral videos too, we're trying
designing viral videos too, we're trying to appeal to as many senses as possible.
to appeal to as many senses as possible. Can I understand it? Does it speak to me
Can I understand it? Does it speak to me visually, auditorially? Do I smell?
visually, auditorially? Do I smell? Obviously, we can't do but you can
Obviously, we can't do but you can demonstrate smell with like or
demonstrate smell with like or right. So, how many senses can come
right. So, how many senses can come across in this video? So, I just have
across in this video? So, I just have more touch points to feel the thing that
more touch points to feel the thing that you're talking about. So, if you haven't
you're talking about. So, if you haven't realized, social media is one of the
realized, social media is one of the best ways to make more money online
best ways to make more money online right now. Like, you build a loyal
right now. Like, you build a loyal audience that buys whatever you're
audience that buys whatever you're selling. And when it comes to going
selling. And when it comes to going viral or helping other creators blow up
viral or helping other creators blow up on social media, Adley is statistically
on social media, Adley is statistically the best in the game. But if you want to
the best in the game. But if you want to work with her and start dominating the
work with her and start dominating the algorithm, growing a loyal fan base, or
algorithm, growing a loyal fan base, or just making more revenue from the
just making more revenue from the platforms, just go to the second link in
platforms, just go to the second link in the description or scan the QR code on
the description or scan the QR code on screen. Adley is one of the few people
screen. Adley is one of the few people in the space who can say she generated a
in the space who can say she generated a billion views a month for 5 years
billion views a month for 5 years straight. So, in my opinion, working
straight. So, in my opinion, working with her and being mentored by her is a
with her and being mentored by her is a no-brainer. So, if you guys are
no-brainer. So, if you guys are interested, just go to
interested, just go to jackneil.com/adley.
jackneil.com/adley. But anyway, guys, back to the podcast.
But anyway, guys, back to the podcast. Yeah, I look back at some of my viral
Yeah, I look back at some of my viral clips and it's weird little things like
clips and it's weird little things like I smile at the beginning of it when I
I smile at the beginning of it when I ask the question. It's like that just
ask the question. It's like that just triggers a tiny emotion in people that
triggers a tiny emotion in people that broadens the scale of it.
broadens the scale of it. >> Yeah. Where your eyes are you looking at
>> Yeah. Where your eyes are you looking at me? Are you looking at the camera? Are
me? Are you looking at the camera? Are you intense direct but just looking here
you intense direct but just looking here versus did you go here and then here in
versus did you go here and then here in the middle of the question? All those
the middle of the question? All those little things I think make a huge
little things I think make a huge difference.
difference. >> How do you think about your outfits?
>> How do you think about your outfits? Because I think you're a good person to
Because I think you're a good person to ask about this.
ask about this. >> Thank you. I think not enough. I would
>> Thank you. I think not enough. I would Steve Jobs it every day of my life if I
Steve Jobs it every day of my life if I could. And I'm not even doing what we
could. And I'm not even doing what we preach in a viral video sense, which is
preach in a viral video sense, which is tight and bright. Not in a hoy way, but
tight and bright. Not in a hoy way, but bright pops more on camera. If I was
bright pops more on camera. If I was wearing a bright red top, that would
wearing a bright red top, that would stop the scroll more than what I'm
stop the scroll more than what I'm wearing right now. So, I'm not taking my
wearing right now. So, I'm not taking my own advice. But we would say tighter and
own advice. But we would say tighter and brighter just because that does
brighter just because that does naturally catch the eye more than
naturally catch the eye more than something else. You're the only person
something else. You're the only person I've heard talk about this besides
I've heard talk about this besides myself. Like I think people should
myself. Like I think people should figure out their color profile. It's
figure out their color profile. It's like you and I are both blonde hair,
like you and I are both blonde hair, fair skinned people. So theoretically
fair skinned people. So theoretically red, blue, and then like uh emerald
red, blue, and then like uh emerald green specifically would be like our
green specifically would be like our best colors. And then black and white.
best colors. And then black and white. And then it's kind of different. You're
And then it's kind of different. You're writing this.
writing this. >> This is good, Jack. What else should I
>> This is good, Jack. What else should I be wearing?
be wearing? I I usually wear black uh because
I I usually wear black uh because >> it's just the most versatile and it
>> it's just the most versatile and it seems like that's what every single one
seems like that's what every single one of my guests wears. They always wear
of my guests wears. They always wear black. It's just a common theme. Um
black. It's just a common theme. Um >> but yeah, I think if you figure out your
>> but yeah, I think if you figure out your colors, figure out what makes you look
colors, figure out what makes you look the best, figure out what pops. Uh do
the best, figure out what pops. Uh do you ever like
you ever like >> What other rules of thumbs thumb do you
>> What other rules of thumbs thumb do you have about this? Because you're wearing
have about this? Because you're wearing a hat right now. That's I don't think
a hat right now. That's I don't think anyone's worn a hat on the podcast. Um
anyone's worn a hat on the podcast. Um >> what?
>> what? >> Yeah. One girl wore like a trucker hat
>> Yeah. One girl wore like a trucker hat and
and >> interesting.
>> interesting. >> Yeah,
>> Yeah, >> I wear a hat. You know what's cool is I
>> I wear a hat. You know what's cool is I started wearing hats and before that it
started wearing hats and before that it was bandanas during like voice era and
was bandanas during like voice era and stuff strictly out of insecurity, not
stuff strictly out of insecurity, not knowing how to do my hair. I still
knowing how to do my hair. I still don't. I just know how to do this part
don't. I just know how to do this part kind of. But my bangs are bad. They're
kind of. But my bangs are bad. They're damaged. And so I started wearing a hat
damaged. And so I started wearing a hat out of insecurity. But my insecurity has
out of insecurity. But my insecurity has now become part of my brand. It has
now become part of my brand. It has become like a superpower. I am spotted
become like a superpower. I am spotted everywhere I go when I have a hat on
everywhere I go when I have a hat on where I am more incognito when I'm not.
where I am more incognito when I'm not. If people do recognize me, they're like,
If people do recognize me, they're like, "Where's your hat?" What started as a
"Where's your hat?" What started as a big insecurity from now for me has now
big insecurity from now for me has now become a part of my brand. And I think
become a part of my brand. And I think it's so funny. Wardrobe bias is a thing.
it's so funny. Wardrobe bias is a thing. Location bias is a thing. I know certain
Location bias is a thing. I know certain people who always sing in their kitchen
people who always sing in their kitchen and that location is a thing. So even if
and that location is a thing. So even if they weren't on screen, I'd be like, I
they weren't on screen, I'd be like, I know that kitchen. The more familiar
know that kitchen. The more familiar things you can get people to latch on
things you can get people to latch on to, the more we love that. It's a
to, the more we love that. It's a comfort. Familiarity is comfort. And so
comfort. Familiarity is comfort. And so I think familiar in location or wardrobe
I think familiar in location or wardrobe or bit or gimmick, you know, like a
or bit or gimmick, you know, like a simple repeatable scalable thing. Oh,
simple repeatable scalable thing. Oh, he's the guy who always does this. She's
he's the guy who always does this. She's the girl who does this in the streets
the girl who does this in the streets and ask him this question. We need that
and ask him this question. We need that familiar thing to grab onto.
familiar thing to grab onto. >> Do you ever manufacture comment
>> Do you ever manufacture comment sections?
sections? >> That's all we do is manufacture.
>> That's all we do is manufacture. >> Not plan them, but do you have people
>> Not plan them, but do you have people comment things when the videos? Have you
comment things when the videos? Have you ever played with that?
ever played with that? >> 10,000%. We do it for um one of our
>> 10,000%. We do it for um one of our clients is Andy Forcella with with first
clients is Andy Forcella with with first form. So if we make a viral video that
form. So if we make a viral video that first form is present in I'll either put
first form is present in I'll either put it if not in the meme border in a top
it if not in the meme border in a top comment and then they can pin it or
comment and then they can pin it or whatever that's like oh that's a first
whatever that's like oh that's a first form quality guy right there like he
form quality guy right there like he represents their values. Like I'll just
represents their values. Like I'll just bait that comment so people are it makes
bait that comment so people are it makes the brand it drives home that messaging.
the brand it drives home that messaging. So if they were not we don't want it to
So if they were not we don't want it to we don't want the content to look like
we don't want the content to look like an ad. So, we will make a comment
an ad. So, we will make a comment section, bring it back to be about the
section, bring it back to be about the protein or the product or the energy
protein or the product or the energy drink, whatever we want to say. The
drink, whatever we want to say. The comment section can do the work for us
comment section can do the work for us if we preframe the audience by what
if we preframe the audience by what these top comments are or what the
these top comments are or what the caption is.
caption is. >> Something we talk about a lot is like
>> Something we talk about a lot is like the first hour of your comment section
the first hour of your comment section determines the sentiment. Like if the
determines the sentiment. Like if the video blows up, uh something I did
video blows up, uh something I did unintentionally was I posted a video of
unintentionally was I posted a video of guests saying good question. uh just
guests saying good question. uh just back to backtoback really viral people
back to backtoback really viral people and then people started commenting on my
and then people started commenting on my other post. Wow, that guy asks good
other post. Wow, that guy asks good questions. Wow, that guy asked good
questions. Wow, that guy asked good question. So influence culture. Um
question. So influence culture. Um >> your caption was good question.
>> your caption was good question. >> No, no, no. So it was a video
>> No, no, no. So it was a video compilation of different guests saying
compilation of different guests saying good question or that's a good question
good question or that's a good question or that's a really great great question,
or that's a really great great question, Jack. Uh, and then at the end it was
Jack. Uh, and then at the end it was like the Jack Neil podcast where we uh
like the Jack Neil podcast where we uh asked pretty good questions and then
asked pretty good questions and then people commented like love this video
people commented like love this video and then my next videos is like gosh
and then my next videos is like gosh this guy asked good questions. He always
this guy asked good questions. He always ask good questions and it's kind of
ask good questions and it's kind of changed the sentiment. So now I was like
changed the sentiment. So now I was like how do I get people to comment that I do
how do I get people to comment that I do good research, you know? So, I'm like,
good research, you know? So, I'm like, >> "This is great
>> "This is great >> because you have to uh because I'm
>> because you have to uh because I'm trying to appeal to people like what I
trying to appeal to people like what I want people to think about me as a
want people to think about me as a podcaster is this guy asks good
podcaster is this guy asks good questions, he has good guests, and he
questions, he has good guests, and he does good research." Like those are
does good research." Like those are pretty much the main buckets. So, it's
pretty much the main buckets. So, it's like how do you create that sentiment?
like how do you create that sentiment? Um, I don't know. But
Um, I don't know. But >> that's a great reminder. I'm going to
>> that's a great reminder. I'm going to That's I learned a lot from you today,
That's I learned a lot from you today, but that's that's a that's a master
but that's that's a that's a master class right there. How do you use AI to
class right there. How do you use AI to make viral videos?
make viral videos? >> Right now,
>> Right now, what I'm doing and what we're training
what I'm doing and what we're training AI to do is study our catalog of viral
AI to do is study our catalog of viral videos to build a sticky score, a
videos to build a sticky score, a virality score that can grade content.
virality score that can grade content. Because if we can grade it and we can
Because if we can grade it and we can boil it all down to universal truths of
boil it all down to universal truths of content by studying mass quantities in
content by studying mass quantities in multiple industries and niches, we're
multiple industries and niches, we're going to have a hell of an R&D
going to have a hell of an R&D department, a hell of a development
department, a hell of a development department, and a hell of an execution
department, and a hell of an execution department when it comes to serving
department when it comes to serving people with viralish. So right now we're
people with viralish. So right now we're building banks of information which is
building banks of information which is psychology which that if we can then
psychology which that if we can then translate those ones and zeros to
translate those ones and zeros to generative AI to scripting we're going
generative AI to scripting we're going to be able to scale the ability of how
to be able to scale the ability of how many people we can help and serve in a
many people we can help and serve in a day making the internet's most viral
day making the internet's most viral content.
content. >> I really like that. I would buy that as
>> I really like that. I would buy that as a customer to uh do that for my content
a customer to uh do that for my content like as a done for you service like
like as a done for you service like personally.
personally. >> It will be live and ready in 60 days and
>> It will be live and ready in 60 days and I will send you the link.
I will send you the link. >> Perfect. But like chat GBT has too much
>> Perfect. But like chat GBT has too much context. So if you if I gave it 10 of
context. So if you if I gave it 10 of Adley's scripts and like say some had
Adley's scripts and like say some had 2,000 views, some had millions of views,
2,000 views, some had millions of views, it wouldn't really know which one went
it wouldn't really know which one went viral. it might have an okay idea, but
viral. it might have an okay idea, but if you trained it only on Adly content,
if you trained it only on Adly content, I think it would likely have a better
I think it would likely have a better idea. Is that your kind of thesis on it?
idea. Is that your kind of thesis on it? >> That's one of the applications, but the
>> That's one of the applications, but the software that we're building is going to
software that we're building is going to replace a $60,000 a year creative
replace a $60,000 a year creative director, it's going to replace the
director, it's going to replace the three interns that that person would run
three interns that that person would run or three other departments to where
or three other departments to where right now, what's the natural human
right now, what's the natural human behavior if you have an intern or
behavior if you have an intern or anybody helping you with social content
anybody helping you with social content is I see a link I'm inspired by. I grab
is I see a link I'm inspired by. I grab that link and I text it to them. I'm
that link and I text it to them. I'm like, "Hey, we should do this." Or I DM
like, "Hey, we should do this." Or I DM it to him. Hey, we should do this. If
it to him. Hey, we should do this. If you loop I don't want to say the name of
you loop I don't want to say the name of it yet. If you loop our software in with
it yet. If you loop our software in with that, it will within 20 seconds scrape
that, it will within 20 seconds scrape that video, the script, break out each
that video, the script, break out each frame, frame by frame, run it against
frame, frame by frame, run it against our R&D of what performs and makes viral
our R&D of what performs and makes viral videos. Understand why that worked.
videos. Understand why that worked. Rewrite it in the next 50 seconds
Rewrite it in the next 50 seconds against your goals, top of funnel,
against your goals, top of funnel, middleunnel, bottom of the funnel
middleunnel, bottom of the funnel ratios, your conversion, your product,
ratios, your conversion, your product, and your authenticity. because it also
and your authenticity. because it also knows your best performing posts and
knows your best performing posts and reingests what you're doing every week.
reingests what you're doing every week. So, it not only spits out here's how you
So, it not only spits out here's how you would do this video, here's what this
would do this video, here's what this plumber did to go viral, here's how you
plumber did to go viral, here's how you would do it as a holistic trauma
would do it as a holistic trauma educator based on principles. Then, it
educator based on principles. Then, it will put it on your weekly slate, your
will put it on your weekly slate, your calendar. It will have a props list for
calendar. It will have a props list for you. It will have frame by frame shot
you. It will have frame by frame shot list, not shoot it like this. It will
list, not shoot it like this. It will show you an AI rendering of exactly how
show you an AI rendering of exactly how to shoot it because
to shoot it because >> but it analyzes the original frames.
>> but it analyzes the original frames. Yes, correct.
Yes, correct. >> Yes.
>> Yes. >> Okay. Because that's something a lot of
>> Okay. Because that's something a lot of these tools don't do is consider the
these tools don't do is consider the visuals. They just consider the script
visuals. They just consider the script >> and that is their biggest mistake
>> and that is their biggest mistake >> because so much gets lost in translation
>> because so much gets lost in translation from just a script. And when we are
from just a script. And when we are coaching people at Viralish, half of
coaching people at Viralish, half of it's like I wanted you to film here and
it's like I wanted you to film here and then move in and I wanted you to be at
then move in and I wanted you to be at this angle, not whatever angle you were
this angle, not whatever angle you were at, right? And so now if coaching on
at, right? And so now if coaching on that execution is 50% of the battle. So,
that execution is 50% of the battle. So, if we can AI render exactly our
if we can AI render exactly our frameworks for how to film something
frameworks for how to film something viral, you're going to get it right 90%
viral, you're going to get it right 90% of the time. We're going to get you 90%
of the time. We're going to get you 90% of the way there. And we're going to
of the way there. And we're going to have a fully here's what you're shooting
have a fully here's what you're shooting this week thing. If you had an outlier
this week thing. If you had an outlier last week that was a 12x outlier as a
last week that was a 12x outlier as a real, we go into your camera roll if you
real, we go into your camera roll if you give us permission to and we make a
give us permission to and we make a carousel version for you. And every week
carousel version for you. And every week you're saying yes, no, yes, no. If you
you're saying yes, no, yes, no. If you say no to a piece of content, we suggest
say no to a piece of content, we suggest with scripts and shot list, why did you
with scripts and shot list, why did you say no? So, it's an amazing employee for
say no? So, it's an amazing employee for you that never gets sick and only gets
you that never gets sick and only gets smarter. And also, no, say you're
smarter. And also, no, say you're inspired by Jack Neil. If Jack Neil had
inspired by Jack Neil. If Jack Neil had an outlier that week, here's how we take
an outlier that week, here's how we take it and put it in your industry and make
it and put it in your industry and make it related to you. It's all studying
it related to you. It's all studying psychology and frameworks. And that is
psychology and frameworks. And that is what makes it so powerful. And this is
what makes it so powerful. And this is going off billions and billions of data
going off billions and billions of data points of the internet's most viral
points of the internet's most viral content over the last 5 years. So, it's
content over the last 5 years. So, it's not just past viral videos. It's got
not just past viral videos. It's got enough data to be do predictive
enough data to be do predictive performance and is studying enough and
performance and is studying enough and ingesting enough viral content from
ingesting enough viral content from across all of the different industries
across all of the different industries that I'm training on in all of my
that I'm training on in all of my coaching and frameworks to R&D on how
coaching and frameworks to R&D on how you can be the number one name and brand
you can be the number one name and brand in your niche.
in your niche. >> I'm excited about it because I haven't
>> I'm excited about it because I haven't seen anything that's produced viral
seen anything that's produced viral content for me yet. It's usually like it
content for me yet. It's usually like it produces 10 ideas and I pick one and
produces 10 ideas and I pick one and that one does well, but it's like not
that one does well, but it's like not all 10 not trained on as much frameworks
all 10 not trained on as much frameworks and proof as we've got, right? They're
and proof as we've got, right? They're not trained on that. I was sending more
not trained on that. I was sending more frameworks and critiquing frameworks
frameworks and critiquing frameworks again for it this morning and will
again for it this morning and will continue to do so. But now it is very
continue to do so. But now it is very good. If I see a video, I can rank it in
good. If I see a video, I can rank it in my mind of how well I think this would
my mind of how well I think this would do within couple millions and then the
do within couple millions and then the software and I I don't it's blind,
software and I I don't it's blind, double blind in some cases and we are
double blind in some cases and we are right on. Would you say you're more of a
right on. Would you say you're more of a creative person or more of a like data
creative person or more of a like data driven
driven >> action taker?
>> action taker? >> Not I'm not data driven. I'm not good at
>> Not I'm not data driven. I'm not good at looking at large pools of data unless
looking at large pools of data unless it's very obvious and making decisions.
it's very obvious and making decisions. I go creative first and then use data to
I go creative first and then use data to back up or pivot my ideas. So definitely
back up or pivot my ideas. So definitely creative first. I'm very bad with
creative first. I'm very bad with systems and processes, which is why we
systems and processes, which is why we took all of our creativity and boiled it
took all of our creativity and boiled it down into a formula that makes us viral
down into a formula that makes us viral seven out of 10 times. Seven out of 10
seven out of 10 times. Seven out of 10 times, I know I'm getting at least a
times, I know I'm getting at least a million views on our video. So, it's not
million views on our video. So, it's not perfect every time, but I would take
perfect every time, but I would take that batting average all day long.
that batting average all day long. >> How can you unlock your creative
>> How can you unlock your creative potential? Like, how can someone become
potential? Like, how can someone become more creative?
more creative? >> Oh, you study it. Just like anything, if
>> Oh, you study it. Just like anything, if you want to be good at fitness, you have
you want to be good at fitness, you have to start by doing it. You don't get
to start by doing it. You don't get creative just in your head. You have to
creative just in your head. You have to get your hands dirty. You have to go to
get your hands dirty. You have to go to the gym, right? You have to get your
the gym, right? You have to get your reps in if you want to have an identity
reps in if you want to have an identity shift. It comes through action. So, if
shift. It comes through action. So, if you want something, first act as if you
you want something, first act as if you are a creative person. CS Lewis said
are a creative person. CS Lewis said this once and he said, "If you want to
this once and he said, "If you want to love something, you act as if you love
love something, you act as if you love something and eventually you'll find you
something and eventually you'll find you presently come to love it." So, if I act
presently come to love it." So, if I act as if I'm a creative person, how would a
as if I'm a creative person, how would a creative person do this? What would they
creative person do this? What would they watch? What would they consume? How
watch? What would they consume? How would they enjoy this? How would they
would they enjoy this? How would they dissect this? So I start embodying it
dissect this? So I start embodying it and I start becoming a student of it.
and I start becoming a student of it. And what you focus on magnifies, right?
And what you focus on magnifies, right? And if I start to look for creativity
And if I start to look for creativity and everything and become a student of
and everything and become a student of it, I'm going to get better at it. But
it, I'm going to get better at it. But it is definitely something that you can
it is definitely something that you can train. My husband was a as creative as a
train. My husband was a as creative as a rock when we started making videos. Now
rock when we started making videos. Now he is incredibly creative, but he also
he is incredibly creative, but he also uses his creativity backed by this data.
uses his creativity backed by this data. So you have a container. Creativity gets
So you have a container. Creativity gets really stressful for people when they
really stressful for people when they think, "Oh, there's all these crazy
think, "Oh, there's all these crazy things I got to do out here." No. If you
things I got to do out here." No. If you have a container like a viral video
have a container like a viral video formula, then your creativity goes in
formula, then your creativity goes in this container which optimizes your
this container which optimizes your creativity to spit out genius or in our
creativity to spit out genius or in our case viral videos. On the other side of
case viral videos. On the other side of it,
it, >> if you had to film a podcast,
>> if you had to film a podcast, uh, what are like the variables you
uh, what are like the variables you would think about to make it creatively
would think about to make it creatively interesting visually? Like where would
interesting visually? Like where would you film it? How would you think about
you film it? How would you think about these things?
these things? >> So, if I wanted to make a viral podcast,
>> So, if I wanted to make a viral podcast, >> I guess it just if if Adley had a
>> I guess it just if if Adley had a podcast, where would you film it to be
podcast, where would you film it to be unique and stand out?
unique and stand out? >> In a sauna. And I would do a burning
>> In a sauna. And I would do a burning questions type of thing. So, first, if
questions type of thing. So, first, if you want to make something like viral,
you want to make something like viral, right, you going to put your efforts
right, you going to put your efforts towards something you want to make sure
towards something you want to make sure it hits. Here's what you do. You take
it hits. Here's what you do. You take your creativity that can be learned in
your creativity that can be learned in the frameworks we've talked about. And
the frameworks we've talked about. And you take a format that you know works.
you take a format that you know works. You know how to make a viral podcast.
You know how to make a viral podcast. You research how to make a viral
You research how to make a viral podcast. Here's these pillars that make
podcast. Here's these pillars that make podcast work really well. Then you put
podcast work really well. Then you put your creativity into that container. For
your creativity into that container. For example, if I'm going to start a
example, if I'm going to start a podcast, I would want an interesting
podcast, I would want an interesting location. The and so maybe I do it in a
location. The and so maybe I do it in a sauna. And the questions get harder as
sauna. And the questions get harder as the sauna gets hotter. I need to raise
the sauna gets hotter. I need to raise the stakes, right? That's step four of
the stakes, right? That's step four of our billion view formula.
our billion view formula. >> Have you already done this?
>> Have you already done this? >> No.
>> No. >> Okay. It's similar to hot ones. That's
>> Okay. It's similar to hot ones. That's why it's good. I'm just wondering where
why it's good. I'm just wondering where you came up with sauna
you came up with sauna >> proven formats of what works, right?
>> proven formats of what works, right? >> Have you done videos like in saunas that
>> Have you done videos like in saunas that did well in the past?
did well in the past? one, but say you're wearing Hannes
one, but say you're wearing Hannes t-shirts. You want to make money from
t-shirts. You want to make money from this thing, right? So, I would put like
this thing, right? So, I would put like 20 Hannes t-shirts on or some clothing
20 Hannes t-shirts on or some clothing company and I if I answered this burning
company and I if I answered this burning question, I get to take one off.
question, I get to take one off. >> So, you are anchored knowing I want to
>> So, you are anchored knowing I want to get through all these shirts. I want to
get through all these shirts. I want to take all of my clothes off even though
take all of my clothes off even though no one's getting naked on a podcast, but
no one's getting naked on a podcast, but now I have a suspense anchor. So once
now I have a suspense anchor. So once you know the formats that make something
you know the formats that make something viral, whether it's a podcast or a
viral, whether it's a podcast or a video, you marry the formats with a
video, you marry the formats with a creative with creative on top of it, you
creative with creative on top of it, you know, and so that's how I would do that.
know, and so that's how I would do that. I would think of how to raise the
I would think of how to raise the stakes, how to have an interesting
stakes, how to have an interesting location in an interesting format that
location in an interesting format that creates a world around whatever product
creates a world around whatever product I'm trying to sell. In this case, Hannes
I'm trying to sell. In this case, Hannes t-shirts is baked into the entire
t-shirts is baked into the entire concept. So people don't suffer from
concept. So people don't suffer from pitch fatigue. It's baked into the world
pitch fatigue. It's baked into the world the same way Hot Ones is. You learn
the same way Hot Ones is. You learn those Buffalo sauce flavors by default
those Buffalo sauce flavors by default just by going through the podcast and it
just by going through the podcast and it doesn't seem weird or gimmicky or salesy
doesn't seem weird or gimmicky or salesy at all. It's baked into the world of
at all. It's baked into the world of your podcast.
your podcast. >> So, did you take the concept of well,
>> So, did you take the concept of well, Hot Ones is an interview channel and
Hot Ones is an interview channel and their gimmick is the wings gradually get
their gimmick is the wings gradually get hotter. What else gradually gets hotter?
hotter. What else gradually gets hotter? Sauna. Is that what you thought of when
Sauna. Is that what you thought of when you thought about this?
you thought about this? >> Exactly. It's just like we do with the
>> Exactly. It's just like we do with the unboxing and the cops. you know, it's
unboxing and the cops. you know, it's marrying these formats. So, you actually
marrying these formats. So, you actually don't have to be that creative. You just
don't have to be that creative. You just have to be a good student.
have to be a good student. >> Two more questions for you, but first I
>> Two more questions for you, but first I just have to ask you about the very like
just have to ask you about the very like the most popular format on Tik Tok,
the most popular format on Tik Tok, which is just viral dances. And
which is just viral dances. And >> she's using props and curiosity gap. Why
>> she's using props and curiosity gap. Why does she have a cake? I don't know if
does she have a cake? I don't know if that's part of the trend, but why does
that's part of the trend, but why does she have a cake? Then she shows how
she have a cake? Then she shows how she's going to interact with that. We
she's going to interact with that. We don't know why we have a 50 on the cake.
don't know why we have a 50 on the cake. As if she stole this from an old person.
As if she stole this from an old person. No offense to anyone who's over 50, but
No offense to anyone who's over 50, but she also looks super cute. It's still a
she also looks super cute. It's still a very sexual song. It's a trend, so
very sexual song. It's a trend, so there's familiarity there with the
there's familiarity there with the fridge, but she added this whole other
fridge, but she added this whole other prop which raises the stakes and raises
prop which raises the stakes and raises the curiosity gap in our mind and then
the curiosity gap in our mind and then uses it to add to the sexuality. And I
uses it to add to the sexuality. And I think she stole the cake from an old
think she stole the cake from an old person and is licking it and then she's
person and is licking it and then she's going to go give it to him.
going to go give it to him. >> What prop would you do?
>> What prop would you do? I'd have tampons in the fridge probably
I'd have tampons in the fridge probably only because it's a funny tried and true
only because it's a funny tried and true thing. Try it. If you've ever seen a
thing. Try it. If you've ever seen a video with tampons in the fridge, you
video with tampons in the fridge, you can see where people
can see where people >> That's going to be one of my props for
>> That's going to be one of my props for you.
you. >> I saw it at the hotel. I was like, "Are
>> I saw it at the hotel. I was like, "Are tampons and condoms like too much for
tampons and condoms like too much for this podcast?" I think it'd be fun, but
this podcast?" I think it'd be fun, but >> but it starts people commenting. So,
>> but it starts people commenting. So, even though you're doing the familiar
even though you're doing the familiar trend thing, if you have something as
trend thing, if you have something as commonplace as tampons, but in a
commonplace as tampons, but in a controversial or interesting location,
controversial or interesting location, >> people will start entire comment threads
>> people will start entire comment threads about that. Like, should we be
about that. Like, should we be refrigerating our tampons? Is that
refrigerating our tampons? Is that something we should be doing? And then
something we should be doing? And then other people be like, "Absolutely. I've
other people be like, "Absolutely. I've always done that with mine." And you're
always done that with mine." And you're like, "Wow, where is this comment
like, "Wow, where is this comment section gone?" But we would do that's
section gone?" But we would do that's step five of our billion before which is
step five of our billion before which is tactics to get people engaged who would
tactics to get people engaged who would normally never engage on your content is
normally never engage on your content is doing little subtle things like that.
doing little subtle things like that. Well, Adley, this has been fantastic uh
Well, Adley, this has been fantastic uh hearing how your mind works on all these
hearing how your mind works on all these things because the type of content you
things because the type of content you create is very niche in that there are a
create is very niche in that there are a lot of creators in America that only
lot of creators in America that only make content for American creators, but
make content for American creators, but you're somehow able to go so viral that
you're somehow able to go so viral that it hits everyone and your main platform
it hits everyone and your main platform like is vertical and short form. So,
like is vertical and short form. So, you're kind of like the female Mr. Beast
you're kind of like the female Mr. Beast in a way. I'm sure you've been called
in a way. I'm sure you've been called that a couple times. I don't know if I
that a couple times. I don't know if I deserve it, but I have been called that
deserve it, but I have been called that a lot.
a lot. >> To go off that, well, one, is there a
>> To go off that, well, one, is there a bigger c female creator than you? Like,
bigger c female creator than you? Like, in terms of views,
in terms of views, >> data, I don't think so. The difference
>> data, I don't think so. The difference is we may be more visible, but you don't
is we may be more visible, but you don't know that I'm behind most of what I'm
know that I'm behind most of what I'm behind. And so, it keeps me uh less of a
behind. And so, it keeps me uh less of a liability. It keeps me able to continue
liability. It keeps me able to continue monetizing even if I were to get
monetizing even if I were to get cancelled because we have a deeper
cancelled because we have a deeper playbook than just me being Adly and and
playbook than just me being Adly and and making money, right? And we're able to
making money, right? And we're able to help other people make money which in
help other people make money which in turn is good for our company and our
turn is good for our company and our business as well. But from a views and
business as well. But from a views and data standpoint, we've done a lot of
data standpoint, we've done a lot of damage over the last five years that so
damage over the last five years that so people may have um less views than us
people may have um less views than us but more brand affinity because all of
but more brand affinity because all of my views don't tie back to Adley. I kind
my views don't tie back to Adley. I kind of like it that way.
of like it that way. >> I usually ask every guest, who's the
>> I usually ask every guest, who's the most impressive person you've met, but
most impressive person you've met, but who's the most impressive marketer
who's the most impressive marketer you've met?
you've met? >> The most impressive
>> The most impressive marketer
marketer I've met is are the people that are
I've met is are the people that are behind the faces to the brand.
behind the faces to the brand. >> Do you mean there are certain creators
>> Do you mean there are certain creators that have someone helping them blow up?
that have someone helping them blow up? Is that what you mean?
Is that what you mean? >> Yes.
>> Yes. And so does that make the creator good
And so does that make the creator good if they have a have a team supporting
if they have a have a team supporting them? Yes. And like I'm a I'm a good
them? Yes. And like I'm a I'm a good creator and I'm a good marketer, but I'm
creator and I'm a good marketer, but I'm only one person. I become incredibly
only one person. I become incredibly more powerful when I have a team
more powerful when I have a team supporting me because I have one zone of
supporting me because I have one zone of genius. And if I can pull from five
genius. And if I can pull from five other team members zone of geniuses, now
other team members zone of geniuses, now we are a force to be reckoned with.
we are a force to be reckoned with. >> And that's why you have teams like Mr.
>> And that's why you have teams like Mr. Beast. He can only do so much on his
Beast. He can only do so much on his own, but he became so much more powerful
own, but he became so much more powerful when he had those early days of five
when he had those early days of five other YouTubers having a mind share, you
other YouTubers having a mind share, you know. So,
know. So, >> he can hire five people to focus like
>> he can hire five people to focus like hyperfocus on five different things that
hyperfocus on five different things that come with marketing and then eventually
come with marketing and then eventually all five of those people are going to be
all five of those people are going to be better than him and then he's just kind
better than him and then he's just kind of the face of it. I kind of know what
of the face of it. I kind of know what you're saying about this.
you're saying about this. >> Yeah. It's like the smartest marketer is
>> Yeah. It's like the smartest marketer is the one who is actually not the smartest
the one who is actually not the smartest marketer, but they put the smartest
marketer, but they put the smartest marketers around them. Not even
marketers around them. Not even marketers, the other people in their
marketers, the other people in their zone of genius to make them look like a
zone of genius to make them look like a fantastic marketer. They hired their
fantastic marketer. They hired their weaknesses, which is exactly what I'm
weaknesses, which is exactly what I'm working on doing now is let me be what
working on doing now is let me be what I'm great at. But that's only going to
I'm great at. But that's only going to take us so far,
take us so far, >> you know?
>> you know? >> Yeah. How long does it take you to make
>> Yeah. How long does it take you to make a video on average? Like back in the day
a video on average? Like back in the day when you were making them consistently?
when you were making them consistently? >> Three minutes and one second. I'm
>> Three minutes and one second. I'm kidding kind of because that's how long
kidding kind of because that's how long it was to to be monetized. Some videos
it was to to be monetized. Some videos we could whip out a phone and make a 100
we could whip out a phone and make a 100 million hitter in 30 seconds. Other
million hitter in 30 seconds. Other times 100 million views on a single
times 100 million views on a single video would take us three hours of
video would take us three hours of perfecting it. It definitely depends on
perfecting it. It definitely depends on the concept. But I will tell you the
the concept. But I will tell you the only constant is the ones that we
only constant is the ones that we cared about the least and or did not
cared about the least and or did not want to make. It's always the video that
want to make. It's always the video that you don't want to make that somehow goes
you don't want to make that somehow goes the most viral. The one you weren't so
the most viral. The one you weren't so emotionally attached to. There's a video
emotionally attached to. There's a video that made me $80,000 that I had put in
that made me $80,000 that I had put in the trash. I was so nervous, unattracted
the trash. I was so nervous, unattracted to, thought this video was bad literally
to, thought this video was bad literally just because of the way my hair looked.
just because of the way my hair looked. I had extensions and you could see my
I had extensions and you could see my tracks and I was insecurity that made me
tracks and I was insecurity that made me trash that video. My husband, who does
trash that video. My husband, who does not edit, got it back out of my trash,
not edit, got it back out of my trash, re-edited the video, posted it, and it
re-edited the video, posted it, and it made us $80,000. I had $80,000 sitting
made us $80,000. I had $80,000 sitting in my trash can. That's bonkers.
in my trash can. That's bonkers. Strictly because of vanity. I almost
Strictly because of vanity. I almost lost that money. Never again have I let
lost that money. Never again have I let vanity keep me from posting a video. If
vanity keep me from posting a video. If you look crazy in a video, that's just
you look crazy in a video, that's just going to be better for you. And
going to be better for you. And actually, people can see more of
actually, people can see more of themselves in that imperfection than
themselves in that imperfection than they can when you make a video with
they can when you make a video with perfect lighting and all your boxes are
perfect lighting and all your boxes are checked.
checked. >> That's really interesting. I I love that
>> That's really interesting. I I love that story from you. Um I I forgot that the
story from you. Um I I forgot that the same thing happened to me. I had 20k
same thing happened to me. I had 20k followers on TikTok. And that was after
followers on TikTok. And that was after 6 months. And I had this video that I
6 months. And I had this video that I made. It was like what every state is
made. It was like what every state is best and worst at. And I was like I
best and worst at. And I was like I asked my girlfriend at the time. I was
asked my girlfriend at the time. I was like, "Should I post this? This is like
like, "Should I post this? This is like really cringy." Cuz no one made any
really cringy." Cuz no one made any talking head content on TikTok at the
talking head content on TikTok at the time. Uh and she's like, "Yeah, just
time. Uh and she's like, "Yeah, just post it. What's the worst that could
post it. What's the worst that could happen?" I was like, "Okay." And then I
happen?" I was like, "Okay." And then I went to bed. Look in the morning. It's
went to bed. Look in the morning. It's like 500,000 followers gained and like
like 500,000 followers gained and like 10 million views. And then I have this
10 million views. And then I have this 50-part series ready to go. And I would
50-part series ready to go. And I would never have done that cuz no one had done
never have done that cuz no one had done anything like that before. And that's
anything like that before. And that's usually why you want to delet it because
usually why you want to delet it because it's like this feels so
it's like this feels so >> offc center. Yes. Off-brand. But
>> offc center. Yes. Off-brand. But everything that you want is on the other
everything that you want is on the other side of cringe mountain is doing
side of cringe mountain is doing something outside of your comfort zone.
something outside of your comfort zone. If you look silly in a video and you
If you look silly in a video and you think you do, you have to post it. The
think you do, you have to post it. The video you are most nervous to post is
video you are most nervous to post is the one that is going to go the most
the one that is going to go the most viral. I see it every single week in our
viral. I see it every single week in our community. And so our job as coaches,
community. And so our job as coaches, our job at viral is to coach them, to
our job at viral is to coach them, to push them past their comfort zone
push them past their comfort zone because staying in their comfort zone is
because staying in their comfort zone is getting them the results that they're
getting them the results that they're currently getting which they're unhappy
currently getting which they're unhappy with. You hire a coach to push you. You
with. You hire a coach to push you. You hire a trainer to train you. That
hire a trainer to train you. That content is not that is not exclusive of
content is not that is not exclusive of your content. You know, if you want the
your content. You know, if you want the quickest way to compress time and get
quickest way to compress time and get you more success from your content is to
you more success from your content is to hire somebody who has what you want.
hire somebody who has what you want. It's the same thing with anything else
It's the same thing with anything else in life and content is is no different.
in life and content is is no different. Hire the person who has what you want,
Hire the person who has what you want, who has the results, and pay them to get
who has the results, and pay them to get you there. That will save you tens of
you there. That will save you tens of thousands of dollars in the long run.
thousands of dollars in the long run. >> I agree with that heavily. Um because
>> I agree with that heavily. Um because most people don't have access to large
most people don't have access to large creators. It's like I still most large
creators. It's like I still most large creators are still talking with each
creators are still talking with each other to try to share notes and it's
other to try to share notes and it's hard to get into that circle. So, you
hard to get into that circle. So, you can either get famous and then meet them
can either get famous and then meet them or pay to meet them early and then have
or pay to meet them early and then have access to it for free for the rest of
access to it for free for the rest of your life. Um,
your life. Um, >> what's the most a brand has ever paid
>> what's the most a brand has ever paid you for one video
you for one video >> upfront? $20,000 for one video. Not that
>> upfront? $20,000 for one video. Not that much.
much. >> Really?
>> Really? >> We do a lot on the back end.
>> We do a lot on the back end. >> Just to give you a more impressive
>> Just to give you a more impressive number if you want to share. What's the
number if you want to share. What's the most money you've made on Facebook in
most money you've made on Facebook in one month?
one month? >> A million dollars.
How many views was that? >> And that was just one platform. I know
>> And that was just one platform. I know that was probably about 750 million
that was probably about 750 million views in Q4
views in Q4 >> on Facebook alone, but that was Yeah. A
>> on Facebook alone, but that was Yeah. A million dollars on Facebook alone. 750
million dollars on Facebook alone. 750 million views in Q4.
million views in Q4. >> Do you repost all your like banger
>> Do you repost all your like banger videos in Q4?
videos in Q4? >> Yes.
>> Yes. >> I was thinking about that. I was like
>> I was thinking about that. I was like that might be the best time to repost.
that might be the best time to repost. >> Yes, 1000%.
>> Yes, 1000%. >> And do you guys go particularly hard in
>> And do you guys go particularly hard in Q4?
Q4? Yes, we go hard on content creation. We
Yes, we go hard on content creation. We go hard on reposting and you can because
go hard on reposting and you can because there's more demand for content. There's
there's more demand for content. There's more supply of ads. So then there's more
more supply of ads. So then there's more more content needed. So anybody who's
more content needed. So anybody who's putting content out there, I would put
putting content out there, I would put out way more content than you normally
out way more content than you normally do in Q4.
do in Q4. >> Would you say it makes double the amount
>> Would you say it makes double the amount of money as the other quarters or like
of money as the other quarters or like 1.5x, something like that?
1.5x, something like that? >> Totally depends on the CPM. You know, if
>> Totally depends on the CPM. You know, if we're just talking about monetizing
we're just talking about monetizing views alone, then it all comes down to
views alone, then it all comes down to CPM. On Tik Tok, you can get a video
CPM. On Tik Tok, you can get a video that does 60 million, 100 million views
that does 60 million, 100 million views and get three grand. You know, what are
and get three grand. You know, what are they paying on CPM? What are they paying
they paying on CPM? What are they paying on RPM versus that same amount of views
on RPM versus that same amount of views on Facebook is going to pay you way
on Facebook is going to pay you way more?
more? >> I think we've done 500 million views on
>> I think we've done 500 million views on Instagram in the past year and we made
Instagram in the past year and we made $2.3.
$2.3. >> Oh, it's awful. We're not monetized on
>> Oh, it's awful. We're not monetized on Instagram.
Instagram. >> What happens to business owners who
>> What happens to business owners who don't become content creators?
don't become content creators? >> They become irrelevant. They become
>> They become irrelevant. They become extinct. If you want to be in business
extinct. If you want to be in business in 2025 and beyond, not just in
in 2025 and beyond, not just in business, but you want a good healthy
business, but you want a good healthy business, if you want a business that is
business, if you want a business that is visible in 2025 and beyond, you have to
visible in 2025 and beyond, you have to start acting more like a content creator
start acting more like a content creator and less like a company. That is how
and less like a company. That is how brands are going to survive. And one of
brands are going to survive. And one of the easiest ways to do this is by making
the easiest ways to do this is by making what we call an SRS at Viralish. It is a
what we call an SRS at Viralish. It is a simple, repeatable, and scalable concept
simple, repeatable, and scalable concept that feels familiar to people. We like
that feels familiar to people. We like what feels familiar. And then you come
what feels familiar. And then you come in with a unique angle on it. Dude Wipes
in with a unique angle on it. Dude Wipes does an amazing job of this with a
does an amazing job of this with a branded content series. Hot Ones does an
branded content series. Hot Ones does an amazing job of this with a branded
amazing job of this with a branded content series. Just kidding TV has a
content series. Just kidding TV has a simple, repeatable, scalable thing. Look
simple, repeatable, scalable thing. Look at all of the creators that you look at
at all of the creators that you look at most of the creators that you follow.
most of the creators that you follow. The kind where you can say, "Oh, she's
The kind where you can say, "Oh, she's Adly. She makes videos like this. Oh,
Adly. She makes videos like this. Oh, he's Jack. He has a podcast where he
he's Jack. He has a podcast where he asks really good questions. What are you
asks really good questions. What are you known for? What is your bit or gimmick,
known for? What is your bit or gimmick, but it doesn't have to be cringey, but
but it doesn't have to be cringey, but it does have to be it just has to be
it does have to be it just has to be interesting, right? The easiest way for
interesting, right? The easiest way for brands to have a breakthrough is to
brands to have a breakthrough is to create an SRS that they can become known
create an SRS that they can become known for that they can do over and over and
for that they can do over and over and over again so people don't so they don't
over again so people don't so they don't have pitch fatigue and they don't have
have pitch fatigue and they don't have to wake up every day saying what do we
to wake up every day saying what do we make for social media. That is what we
make for social media. That is what we help brands do inside of virus is come
help brands do inside of virus is come up with an SRS so that they can cut
up with an SRS so that they can cut through social media as quick as
through social media as quick as possible and in many cases lower their
possible and in many cases lower their ad spend by at least half. That is what
ad spend by at least half. That is what we're seeing from brands who are taking
we're seeing from brands who are taking content creation seriously as a major
content creation seriously as a major part of their marketing strategy.
part of their marketing strategy. >> Last question here.
>> Last question here. What's the best piece of advice you've
What's the best piece of advice you've ever received?
ever received? >> This the best personal advice I ever
>> This the best personal advice I ever received was if you make your life a
received was if you make your life a life of service. You'll never have to
life of service. You'll never have to wake up lonely, depressed, or anxious
wake up lonely, depressed, or anxious another day in your life. Because you
another day in your life. Because you think about it and when we're anxious
think about it and when we're anxious about ourselves or what we should be
about ourselves or what we should be doing. And anytime I'm depressed or
doing. And anytime I'm depressed or lonely or anxious, I am just thinking
lonely or anxious, I am just thinking about me and my experience in my body or
about me and my experience in my body or in that room I'm going to be in and I
in that room I'm going to be in and I make it all about me. But when I wake up
make it all about me. But when I wake up and I think of how can I serve, how can
and I think of how can I serve, how can I make somebody else smile today? How
I make somebody else smile today? How can I be of the greatest and highest
can I be of the greatest and highest value? I love that day. And I become
value? I love that day. And I become more effective that day when I'm not
more effective that day when I'm not thinking about myself and I'm not
thinking about myself and I'm not depressed and I'm not lonely and I'm not
depressed and I'm not lonely and I'm not anxious about anything when I make it
anxious about anything when I make it about other people which is the also the
about other people which is the also the greatest gift in business too is if you
greatest gift in business too is if you just if you don't focus on making your
just if you don't focus on making your goals about money you don't focus on
goals about money you don't focus on your quarterly KPIs just for arbitrary
your quarterly KPIs just for arbitrary reasons and you strictly make your goals
reasons and you strictly make your goals focused about how well you're serving
focused about how well you're serving your customer and their results. Not how
your customer and their results. Not how many millions of views I'm getting. How
many millions of views I'm getting. How many millions of views are my clients or
many millions of views are my clients or my customers or the people inside
my customers or the people inside Viralish getting? That is what we make
Viralish getting? That is what we make all of our goals around is the customer
all of our goals around is the customer experience. Because if we take care of
experience. Because if we take care of that and we get active and we get acts
that and we get active and we get acts of service right and I wake up with that
of service right and I wake up with that as my goal, all the money goals take
as my goal, all the money goals take care of themselves. All of them. So
care of themselves. All of them. So actually the best piece of advice I ever
actually the best piece of advice I ever received personally turns out to be
received personally turns out to be pretty good business advice as well.
pretty good business advice as well. So, do you think you take care of
So, do you think you take care of yourself first or you take care of
yourself first or you take care of others and that takes care of you?
others and that takes care of you? >> You put on your own mask first so that
>> You put on your own mask first so that you can take care of others first. When
you can take care of others first. When I was bankrupt and I had no way to make
I was bankrupt and I had no way to make money, the only way I got money was by
money, the only way I got money was by solving problems for other people.
solving problems for other people. That's still the only way you and I make
That's still the only way you and I make money is by solving problems for other
money is by solving problems for other people. That's all business is. So every
people. That's all business is. So every day when I wake up and I treat my life
day when I wake up and I treat my life as a life of service, the money comes
as a life of service, the money comes and it comes abundantly when you aren't
and it comes abundantly when you aren't thinking about your own goals and your
thinking about your own goals and your own financial problems or just for
own financial problems or just for arbitrary reasons. If you focus on the
arbitrary reasons. If you focus on the outcome that you're producing for
outcome that you're producing for people, everything else takes care of
people, everything else takes care of itself.
itself. >> I think we've talked about that topic a
>> I think we've talked about that topic a lot on the podcast, but I think you
lot on the podcast, but I think you finally are the person that gave an
finally are the person that gave an accurate representation of it. It's like
accurate representation of it. It's like you can't pour from a cup that's half
you can't pour from a cup that's half empty, but you can pour if the cup pours
empty, but you can pour if the cup pours back into you is really what you're
back into you is really what you're saying. Um like you kind of have to be
saying. Um like you kind of have to be rewarded for what you're doing for other
rewarded for what you're doing for other people because if you just give to
people because if you just give to someone without anything when you have
someone without anything when you have nothing, it's like that's what the cycle
nothing, it's like that's what the cycle people are calling.
people are calling. >> Exactly. Right.
>> Exactly. Right. >> Well, everyone uh this has been your
>> Well, everyone uh this has been your guest Adley Kinsman. Uh this is the Jack
guest Adley Kinsman. Uh this is the Jack Neil podcast. Where can people find you?
Neil podcast. Where can people find you? >> Adly a dy on most platforms. It's
>> Adly a dy on most platforms. It's forwardly on Instagram, on Tik Tok, on
forwardly on Instagram, on Tik Tok, on YouTube, on Facebook.
YouTube, on Facebook. >> But yeah, this was one of my favorite
>> But yeah, this was one of my favorite conversations. Uh,
conversations. Uh, see you guys.
see you guys. >> See you.
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