This content is a comprehensive guide on building and selling your own digital product business online, emphasizing ownership, control, and automation, moving away from reliance on third-party platforms.
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Okay, real talk. I really love that
you're exploring how to sell digital
products online because what if the
content that you're creating right now
could actually pay your mortgage, cover
date nights, even fund that dream
vacation. I know that might sound a
little wild right now, but here's the
thing. I went from losing six figures
overnight promoting an affiliate program
that went out of business to making over
$11 million selling my own simple
digital products that now sell on
autopilot that I own that I control. In
fact, my digital product business
completely built our brand new custom
home on the lake. All paid for in cash.
Now, before you roll your eyes and you
say, "Oh, great. This is just another
Etsy shop tutorial." Hold up. This is
not about building on somebody else's
platform. Because here's the deal. When
you set up an Etsy shop or really any
marketplace that you do not own, you
don't actually own your customers.
You're playing by their rules. They
control the fees, the algorithm, even
whether you can keep selling on their
platform or not. I want to show you here
in this video how to create your own
digital product business and how to sell
digital products that you fully own and
control. your offer, your buyer list,
your pricing, your rules. Look, I get
it. Most creators like us are sick and
tired of the income roller coaster. One
month you're doing okay, next month
maybe a little crickets. Or worse,
you're working your butt off for views.
And we all know that views do not pay
the bills. In this video, I'm not just
giving you theory. I'm showing you
exactly how to sell digital products
online from scratch. and I'm going to
make sure that you're all set up
properly to win. I've had so many people
come up to me after they've done this
all wrong and they're trying to figure
out the next piece of the puzzle. And I
don't want that to be you. In this
video, we'll cover how to choose the
best digital product idea, something
that people actually want to buy from
you. We're going to validate it, package
it, market it, and get real sales. Even
if you have a tiny audience or maybe no
audience at all yet, like my students
Kathy and Jordan, I showed Kathy and
Jordan one of my frameworks and they
shared with me, "We had zero online
presence and no one knew who we were on
social media. With one funnel that we
set up with Tanya, we made $300,000
in 10 months and now we have a sevenf
figureure business." And stick around to
the end because I'm going to reveal one
of my most powerful secret weapons. My
own AI coach that I use in my business
that does all of my heavy lifting. And
no, this is not Chat GBT or anything
like I can probably bet that you've ever
seen before. And I know that there's a
lot of AI stuff out there. This is the
exact tool that I use to come up with
winning digital product ideas, test them
super fast, and make sure that they
sell. Also, people always ask me, Tanya,
who the heck is going to buy my digital
product after I create it? So, I'm going
to show you the hottest strategy that is
working for my students right now. And I
promise you, I'll hold nothing back.
This is a full tutorial that I am so
excited about. So, if you're ready to
stop building on somebody else's land
and actually own your own income and
your freedom, grab your coffee or your
beverage of choice, get comfy, and let's
dive in. Okay, so these are my four
reasons why I believe having a digital
product business online is the best,
hands down, the best way to earn money
and earn a living online as a creator
above everything else. And I've had 15
years of experience online that I can
truly say this with confidence. Number
one, it's all automated and you do not
have to deal with any inventory at all.
Number two, super super high profit
margins. Number three, you can help a
ton of people globally and there's
literally no geographical location
constraints at all that you need to
worry about. And number four, extremely
low investment to get started. There's a
few tools that you need, but amongst all
of the other business models that are
out there, this one I love particularly
because of all four, it literally makes
the perfect storm for creating an online
business, creating money online above
everything else that's out there. So,
I'm going to walk you through every
little step in this full tutorial video.
And yeah, I probably should be charging
for this, but I really, really want you
to get the gist of what we're doing
here. Okay, so here's what we're going
to cover and everything that we're going
to cover. I'm going to work smarter, not
harder using my proprietary AI coach.
I'm going to show you how I use my AI
coach. I'm also going to give you a way
at the end to get your hands on my AI
coach for free. My AI coach is something
that I've personally pre-prompted,
pre-prompted, pre-programmed, and it's
based on my over a decade of experience
selling over eight figures of my own
digital products online. So, no longer
do you have to be the best idea creator,
copywriter, or anything like that to win
the digital product game. So, here are
the five things that I'm going to go
over. Number one, we're going to come up
with the best digital product idea that
you can sell that people actually want
to pay money for. Number two, I'm going
to share with you the seven types of the
best digital products that you can
create today that are the most
profitable. Number three, I'm going to
show you how to create your digital
product very simply using AI. Number
four, I'm going to show you how to sell
your digital product keyword on
autopilot. And number five, I'm going to
share with you how to market your
digital product. There's many ways to do
this. I'm going to give you one of the
best strategies that's working like gang
busters for me and my students right
now. I think you're going to love it.
Now, if you're not already subscribed to
the show, get subscribed to the Wired to
Crush It Show because each and every
week I come out with a training video
that will help you create sales online
as a creator. some of the best ways to
generate revenue for your creator
business. And it's not just about
getting followers or likes. It's
actually about making money and
generating sales. And if you already
have a digital product business, I'm
curious. Share in the comments below.
Let me know what you do that's connect.
I love connecting with each and every
one of my subscribers. And if you know
anybody else that would love this video
just as much as you're loving it or are
going to love it when we reach the end,
make sure to share this with your peeps.
Okay. So before you can learn how to
sell your digital product online or
anybody will even buy the thing, you've
got to have the right idea in place. So
we got to talk about how to come up with
the best most profitable digital product
idea that you can create that people
actually want to buy. Now, from my
experience and working with tens of
thousands of students to date, over
36,000 students to date, we have had a
lot of people build the most successful
digital products based on their own
personal experiences. One of our
students created a digital product
called 28 real ideas that will help you
go viral on Instagram. And this was
because they were able to really create
a framework that has been working really
well for them. and now they're teaching
based on their own personal experience
of having that thing work for them in
their world. Another one of our students
created an urban living patio tomato
garden toolkit because guess what? They
had a condo in an urban area where they
were able to get a really high yield of
tomatoes, organic tomatoes following
this protocol and they had this really
cool toolkit. So they created this
toolkit and that was their digital
product. So I have this framework that
is built into my AI coach and I call
this framework tap. Very simply T A.
This framework will help you make sure
that your digital product idea is
actually profitable and will sell out in
the marketplace. T stands for trouble.
And by the way, this framework is built
into our AI coach. And I'm going to show
you exactly how this works in a minute,
but it's important for you to understand
exactly why this works really well. So T
stands for trouble. So you have to make
sure that the audience has a big enough
pain. I always say the big enough the
pain that your audience has in the
marketplace, the bigger the profits. So
you got to make sure that there is
enough trouble going on in their world
that they are motivated enough to
purchase a solution for that trouble or
that problem. A is for appetite, meaning
that your audience really needs to want
a solution or desire a solution for the
trouble that they're going through. If
they don't have a desire, they won't
part with any money to fix the problem
or trouble that they're going through.
And P stands for purchasing power, and
this is the one that most people forget.
If your audience does not have the
capacity or the money to buy your
digital product, you won't make any
sales. So, what I want to do is hop in
to the computer right now. I'm going to
show you my AI coach in action and how
it's going to help us come up with the
best digital product idea based on the
things that I just talked about. Okay.
So, I will make sure to leave a link in
the show notes or the description area
of where you're watching this video or
listening. And this will be for our
digital product AI coach that I created
that I was talking about. So, this is
the order that I would recommend that
you initiate the AI coach. So, the first
thing that we're going to do, and we're
going to do this together, and I'm going
to show you how this works, is we're
going to come up with the idea. Now, if
you already have an idea for a digital
product, you can skip the idea helper
and you can actually just go to make
your digital product irresistible. Then,
you're going to want to go over to
validating your digital product idea.
So, I have pre-prompted and
pre-engineered with big, long, amazing
prompts based on all my experience these
coaches to actually give you a response
as if I was personally coaching you side
by side. And so what you want to do is
if you're not sure of a digital product
idea at all, you're like, I know that I
want to create a digital product
business, but I do not know what to
create that people would buy. What we're
going to do first is come over to the
digital product idea helper. And when
you're there, you're going to fill in
the blank of these questions. And these
questions are the same questions that I
would ask you if we were doing
one-on-one coaching. And so the first
question that you're going to answer is,
what digital product style would you
like to create? Now, later in the video,
I'm going to go over seven different
digital product idea types that you can
create and the different like income
potential levels of each of those. So,
maybe you want to watch that part of the
video and then come over to the AI coach
and implement. But that's going to be
the first question. So, for example, an
online course, a digital download, PDF
cheat sheet, PDF guide, toolkit,
masterclass, challenge, workshop,
coaching and consulting, monthly
membership or paid community, etc.
You're just going to put it in here. So,
this just say for example, I want to do
a digital download, right? Actually, I'm
just going to choose a cheat sheet, PDF
cheat sheet. People love cheat sheets.
So, I'm just going to put that in the
blank just to give you an example here.
What questions do people often ask you?
So, remember when I said that the best
digital products are based on personal
experience, also the best digital
products are based on these questions
that people always ask you. Now, you may
or may not have this happen in your
world. If you do get people that ask you
questions, I would put some ideas in
here. Questions people ask me are, "How
do I do my YouTube videos and what
equipment do I use?" The other question
here are what are your hobbies? Now
these can be related or not related. It
does not matter must answer like this.
My hobbies are insert your response. So
example my hobbies are traveling and
cooking healthy food for my husband and
dog. That is true story by the way. What
are you well researched in or what
content do you love to tune into? So for
an example, I am well researched in
biohacking and skincare routines. What
are you good at? Example, I'm good at
teaching people how to make homemade dog
food. True story, by the way. I have a
different calling in life, my second
life. What situations have you had good
results with? I've had good results with
communicating well with my husband most
of the time and having the best married
life. Pretty much true story, I would
say. Do you have a transformation story?
If so, share it. So, transformation
stories are really powerful when selling
digital products because people want to
have an experience that you've had a
good result with. If you have this, then
put it in. So, for example, after going
on what felt like 700 horrible dates and
wasting so much time on dating apps with
the wrong people, I finally f found my
soulmate. Maybe that's a success story
that you have. Or, I spent $10,000 on a
website designer and after all the
headache and disappointment, I learned
how to quickly design my own website
that I'm happy with. My transformation
story is we'll just put this in here.
And then we're just going to let the AI
coach, which would kind of be me, come
up with some really good ideas that we
could create digital products around
based on these answers and based on the
style of digital product that we would
like to create. So, it'll give you a
bunch of really great ideas that you
could riff from and at least it'll kind
of like get those sparks going on what
could be some really good digital
product ideas. What we're going to do
after we have these ideas is we want to
figure out which one resonates with us
the best. This one resonates with me the
best. Happy ever after. The marriage
communication blueprint. Okay. So, this
could be the idea, a guide for
communicating effectively in marriage
backed by personal success stories.
That's an idea. So, what I would do is I
would take these ideas and I would save
them to a Google doc or a notepad. And
you can highlight them all and copy them
all if you want or just a few of them,
whichever ones that you want. Once those
are copied over onto a notepad, the next
thing that you want to do is come over
and make that irresistible. So, making
that irresistible, what I did is I
pre-prompted the AI chatbot to actually
do some fancy copywriting to make sure
that we get the right title and hook for
that digital product so that when we
present it out in the marketplace,
people are excited and they want to buy
it. So, back to our homepage of our
digital product AI coach, we're going to
click make your digital product
irresistible. And there's only one
question here is what is your digital
product idea. So you're going to put in
your digital product idea. I would make
sure that you put in your digital
product idea, not the title that it
gives you. And then what you can do is
click work some magic at the very bottom
here. And what's going to happen is
we're going to be giving you a title and
a hook based on Alex Heroszy's Grand
Slam offer formula. If you've ever read
his book, Hundred Million-Dollar Offers,
we're going to use that formula because
it works really well at identifying the
formula into the idea giving yourself a
title and a hook. So, it's really going
to tell us a lot about that idea and how
to get it to convert with a particular
audience and who that audience is
actually going to be. So, it's going to
identify the dream outcome. It's going
to analyze that for you. It's going to
define your ideal audience that's going
to be perfect to buy this product.
That's going to be really important when
it comes into how to sell your digital
product online, who to market to. It's
going to talk about the biggest pain
points that we want to hit. This is
really good for creating social media
posts that people are going to be most
attracted to when it comes to your
offer. It shows how this product helps
them achieve the outcome. It helps you
to make your offer more believable to
the audience and tells you exactly what
you need to do to do that. It tells you
how you can speed up the result.
Everyone wants really fast results in
everything that it is that they do. So,
it gives you an idea on how to speed up
the result when you create the digital
product for your audience. It shares
with you important points on how to make
implementation when you're creating the
digital product easier for your ideal
audience. And then it also comes up with
a grand slam offer statement that is
literally out of this world amazing so
that you can kind of get an idea of how
to put the idea into motion and into
place, but also how to make it the most
attractive possible with the best
copywriting to your audience out in the
marketplace. And then it gives you this
irresistible offer statement right here.
This is going to be used to market your
program as well as to also put this on
the sales page so that people want to
buy it. So you can read here, "This
comprehensive marriage communication
guide helps married couples, newlyweds,
and long-term partners achieve a
fulfilling and harmonious relationship
without the frustration of frequent
miscommunications or misunderstandings.
By using proven strategies, guided
frameworks, and actionable exercises,
results can be seen in just a few days.
Enhancing connection and understanding
effortlessly. It creates the offer that
it wants you to now create. And this is
how you come up with profitable digital
product ideas that sell like gang
busters. Now, once you have your
irresistible offer statement created,
then the next thing is is we want to
just validate your digital product idea
and just make sure that it is going to
follow my tap formula framework to make
sure that it is going to actually sell
out in the marketplace. There's no use
in creating something if you know that
it's not going to be a profitable
digital product idea. So, you just want
to come over and validate your digital
product idea. pre-programmed this to
validate the idea for you following my
tap framework. Okay, so a guide for
communicating effectively a marriage
back. This is the idea. So you just put
your idea in here. That's all you have
to do. Scroll to the bottom and click
let's validate this idea. And what it's
going to do, it's going to go through
the framework and it's going to make
sure that the pain is there, who it's
for, do they even have money to spend on
this? So it's going to give you an
analysis of if this is going to be a
profitable idea. And I highly suggest
that you definitely go through this
step. And it also gives my thoughts and
my tips on making it profitable. If it
doesn't think that it's profitable,
it'll also say if it's not profitable,
you shouldn't waste your time on it. And
it will tell you if it is a profitable,
validated idea as well. And it'll tell
you exactly why as if I was personally
side by side coaching you. Okay. So, if
you're excited about this AI coach so
far and we haven't even like scratched
the surface, I'm going to leave a link
in the description of where you're
watching or where you're listening and
you can go and get access to my AI coach
for helping you on your digital product
journey absolutely free. Okay, so the
next thing that we're going to do is
we're going to talk about the seven
different types of digital products that
you can create that will actually make
you money and the different income tiers
associated with each. I'm going to hop
into my computer. I've got some slides
that I want to show you. We'll head over
there now. Okay, so the seven types of
profitable digital products and offers
that I recommend that you look at and
evaluate. Number one, online courses.
This is where you teach a specific skill
or transformation with pre-recorded
video lessons, workbooks, and or
assessments. Typically, the time to
create something like this is about two
to four weeks, depending on the topic.
The profit potential, depending on the
topic, of course, between $300 and
$2,000 per sale. This is on the higher
end of profitability per sale. Examples
of these are how to build a profitable
website, Instagram growth for beginners,
meal planning made easy for busy moms. I
recommend an online course for if you
already have created a digital product
that is a smaller type of digital
product and then you want to graduate
into building a more in-depth online
course from that once you have success
with your smaller product that I'm going
to go over in a minute. Digital
downloads. I love digital downloads.
These are quick, lowcost products that
deliver instant value. Perfect for
impulse buys or entrylevel offers. Time
to create one of these is about two to
four hours or less. Profit potential is
between 14 and $47 per sale. And here
are some examples. Canva templates, meal
plans or fitness trackers. I'm sure
you've seen a lot of these. Budgeting
spreadsheets, social media content
calendars, legal contract templates,
just to name a few for example purposes.
The next one is cheat sheets and guides.
These are downloadable PDFs. These are
great for sharing in-depth knowledge in
a compact format. These are easy to
produce and sell. Time to create 1 to
two days or less. profit potential, $37
to $97 per sale. Some examples are the
beginner's guide to gut health, 30 days
of journal prompts for self-discovery,
or how to launch a freelance business.
The other type of digital product I love
is toolkits or bundles. People love
these as well. They're packaged digital
resources that help someone complete a
task or solve a problem quickly. The
time to create one of these is about one
to two hours. Profit potential is about
27 to $47 per sale. Examples that I've
listed here are brand style guide
templates, tomato gardener starter kit,
wedding planning toolkit. Another one is
workshops, master classes, or paid
challenges. These are live or
pre-recorded trainings that deliver a
specific result in a short time frame.
The time to create one of these is about
one to two weeks. Profit potential is
about 27 to $200 per sale. Examples of
these would be our workshop called
Confident and Profitable that we run
once a year. If you've ever seen that,
then you know what I'm talking about.
the social media branding workshop, the
dating profile optimization workshop,
the 7-day stressfree detox challenge,
all have a very specific outcome that
they're creating for a very specific
audience. Another one that I love is
coaching and consulting packages. This
is where you sell your time or advice in
one-on-one or group setting. Often,
these are bundled with worksheets,
calls, or personalized plans. The time
to create this is about one week. Profit
potential is about $500 to $1,000 per
sale. Examples would include
relationship coaching, health and
wellness coaching and consulting, and
personal branding audits. Another
digital product idea is memberships and
communities. I love these. These are
where you give ongoing content support
or community access for a reoccurring
monthly fee. This is perfect for
recurring revenue. Typically, the time
to create something like this is about
one to two weeks. Profit potential is 27
to $97 per month per sale. Examples are
monthly wellness coaching group, monthly
social media templates and reviews, high
income earning singles ready to date,
could be another community or membership
that you create. So here's our action
moment. At this point in time, I want
you to write down which digital product
style resonates with you most and you
want to start with. I always find it so
funny that when we are recording a
really long tutorial video or core style
video, the lighting in the room changes
because the sun goes down. So excuse the
lighting. Okay. So now that we have an
idea of what it is that we are going to
create and what style of digital product
we are going to create, the next thing
that we have to do is create the digital
product. And before AI, this used to
take so freaking long. Now with AI, it's
so fast. And I'm going to show you how
to do this. So let's go use my AI coach.
So yes, the AI coach will also create
your digital product for you. We could
not have made it easier. Again, we'll
leave a link for this in the show notes
or the description. So, basically what
you want to do is you want to come over
to the AI coach and then there's two
things that we're going to do. We're
going to price the product. If you're
not too sure what you want to price the
product at, we are going to use the
digital product pricing helper. It has
been created to ask the same questions
that I would typically ask when I would
be price helping a client. So, you just
come in here and answer these questions
and then click let's price my product.
Now, it'll price your product. It'll
give you some ideas. Now, ultimately, at
the end of the day, this is your
business. You can price your product
whatever you want. This will be a good
guideline. Once you have your price of
your product determined, then what we're
going to do is we're going to go over to
the digital product outline. The price
is going to be predicated on what kind
of an outline are we doing? Are we going
like super duper in-depth? Are we just
scratching surface? Because if we're
only charging $27 for something, you can
imagine the difference in complexity or
the difference of an outline of the
digital product as if you were charging
$200 or something like that. All right.
So then we're going to come in here.
We're going to answer these three
questions. It's going to ask, "What is
my irresistible digital product offer?"
And we already went over that. Hopefully
you saved it in a notepad. I'm going to
put in what I had here just for sake of
example. The style of my digital product
is again, you're going to already you
already have the information on this.
I'm going to put the PDF cheat sheet.
The price of my digital product is we'll
put it in here. And then we will click
outline my digital product. Now, this is
going to go through and it's going to
follow the framework that I would
typically work with a client on. And it
would give a title option. It would give
an introduction. It's literally going to
go over everything here that you would
put into a Canva template. And again, if
you're a part of our digital creator
studio community, I give you Canva
templates. They give you so much more,
but this gives you a taste of just what
we're all about. And you can elaborate
on this. You can throw this through chat
GPT. You can ask it to make it more of
this, less of this. You can play around
with it. You can ask it to make it more
comprehensive if you want. But it's
going to give you an outline based on
the variables that you put into the AI
coach so that you don't have to think
too hard. We can work smarter, not
harder with my digital product AI coach.
Now, I'll also leave you with this
little quick Canva hack and I'll give
you some of my best tips when you're
creating a digital download to sell as a
digital product. Inside of our digital
creator studio community, we give you a
ton of resources and templates when it
comes to Canva. But what you can do is
you can come over to Canva here and you
can click the create button. You're
going to search for ebook. And by the
way, do not call your digital product an
ebook. Ebooks are so 1990s. You do not
want to call it an ebook. you want to
call it a cheat sheet or a guide or a
worksheet or something like that, but
inside of Canva they're called ebooks,
but don't call yours a ebook. Okay?
Promise you do not call yours an ebook
at all, ever. Okay? So, what we're going
to do is we're going to search for
ebook. We're just going to select the
ebook cover that comes up. It's just
going to create a canvas for us. And
then right at the top here, we're going
to search for templates, ebook, multiple
pages. So, we're going to select that.
And inside here, now we've got a ton of
ebooks that we can create ebook
templates. And if you hover over an
ebook template here, it'll actually show
you the designs that are inside of this.
And you can pick one that matches your
brand look and feel. And then any of
these pages that you want to make a part
of your ebook, you can basically just
drag and drop them and fill in the
blank. And you can use what the AI coach
has produced for you inside of content
inside of your ebook here that you are
creating. Not ebook, I should call it in
Canva. And then once you're finished
here, we can just share it and export
it. So, we're going to click download.
We're going to make sure that the file
type is PDF standard. And then we are
going to click download. And then what
that will do is it will take that design
in Canva that you've created with our AI
coach and with the Canva template, put
it together, and it will make a guide.
It will make that digital product
download ready for you to sell and then
you'll be ready for the next step. Just
a pro tip as well, if you're looking at
Digital Creator Studio as an option for
your business, and I'll leave a link in
the show notes. We do give you a ton of
templates. Plus, we also give you 15
pre-made niches specific downloads that
you can just put your name on, put your
picture on, and you can use those
immediately to start selling inside of
the marketplace. So, if you didn't want
to create your own, obviously, we
recommend creating your own, but if
while you're creating your own your own,
you want to use one of ours that we've
already created, and you can plug that
into the system and start selling that,
we have that available for you as well.
And just to give you a peek inside of
what some of these digital products that
we've pre-created for you look like. We
have all different niches from health to
travel to financial literacy to social
media to specific health things. And
then we also give a generic one as well.
But we have a ton of professionally
designed digital products that you get
access to that you can just straight up
come into here, put your picture, put
your story, and put your links in here
to whatever it is that you want. And you
can kick this off by just selling the
ones that are already pre-created and
pre-esigned for you. And I've had my
personal team create all of these for
you. So, these are not regurgitated
things that we found on Etsy or the
internet at all that everybody else is
selling. This is specific to our digital
creator studio community and my team.
So, you can use these, create your own.
We give you all of the steps. We just
wanted to make life super easy for you.
So, if you're creating like a PDF or a
cheat sheet or something that somebody
can download, like a a PDF essentially,
then this is really easy to do using the
tools that I showed you. If you are
doing a video of some sort, which I
highly recommend because it is one of
the best ways that you can build your
brand because you can build a
relationship with your consumer. So many
different things nowadays to record and
edit your videos. One of my favorite
things to use and I use all the time is
Descript. You can actually record right
into Descript and you can edit right
into Descript. And it also has really
cool AI features that you can use that
makes editing a dream. Also, if you
don't like any of that at all, you can
go to fiverr.com, hire somebody to edit
a video for you, and you can basically
just click record on your computer on
like Zoom or even on your camera if you
have a camera or even using your
smartphone. If you want to check out
Descript, I'll also leave a link in the
show notes for you. Video isn't
necessary, but I do recommend it when
you're building a brand because the end
goal is to get your buyers to buy more
stuff from you, not just buy one time.
And video is a great way to build a
relationship with your prospects,
customers, etc. Okay, so the next thing
is number seven, how to sell your
digital product keyword on autopilot. So
the first thing that you need is a way
to present your offer. And this is in
the form of a sales page. This is an
example of one of the sales page
templates that I use and love and I also
share with some of our students and our
clients inside of Digital Creator
Studio. I'll talk about that in a
minute. You can learn more about that in
the show notes as well. But you need to
have a sales page. This is going to be
where they can learn more about the
thing that it is that you're selling and
give you money. On the money note, you
need a way to collect money. Very
simply, you need to set up your payment
processor. And Stripe is one of the ones
that we use inside of our community.
It's one of the easiest things to get
set up. And basically, once you have
your Stripe account in place, you
connect it to your order form. And I'll
show you how we can do that as well very
easily. Uh, but you connect it to your
order form. And then this is a way that
people can plug in their credit card
details or PayPal or whatever the form
of payment that they're using. And when
they do that, you get money. You also
need a way to secure and deliver your
product so that when somebody buys your
product, they get immediate access to
it. And this isn't based on you manually
having to send it to them or be by your
computer every time a sale is made. That
would be really crazy. So you want to
make sure that when they buy, even when
you're sleeping, that the product is
immediately delivered to them.
Personally, I like to have all of my
digital products that I sell secured in
a members area location where when they
buy, they immediately get access to the
members lounge. So, I send them their
login information. They can go and log
in and access anything that they have
purchased from me. I like to do it this
way so that my stuff is secured and
people can't just freely share it. They
actually have to be a paid member to get
access to my digital products. This is
how you actually take your digital
product business seriously because if
you don't do that, what if somebody buys
your digital product and then just
shares the information with everybody
freely and you don't have those
protective measures in place. So, I
would highly suggest keep your digital
product safe, secure, and inside a
member's portal. Again, I'll show you
some really good resources and tools
that I personally use and if you want to
check those out, I think that it would
be very useful for you in your digital
product journey. I've been doing this
for over a decade and I know almost
every single tool out there that exists.
You want to make sure that the tool that
you use absolutely has everything that
you need, not just one thing. And then
you need to get the other thing
somewhere else and then you have to
figure out how to piece those things
together. Some of the tools that I've
used and I don't recommend and some of
my students have used and we've kind of
moved them over to other things is Sam
Cart, Kajjabi, Clickfunnels,
School, Teachable, Shopify, or anything
like that. I'm not doing this video to
bash any of those other companies. I've
just seen a lot of the pros and cons
with everything that it exists. And if
you have a specific question on any of
those tools, drop a comment. I'd be
happy to jump into the comments and help
you with what I know about that tool.
but I just don't recommend them. My tool
of choice that I use is Digital Creator
Studio. And I'll share with you why.
Truthfully, I'm biased. I created the
tool, but after being a content creator
and a digital product business owner for
over 15 years now, I saw a lot of gaps
in the marketplace, and I've worked
with, like I said, tens of thousands of
clients and students. The gaps that I
see is that you don't get absolutely
everything in one place with most tools
and you typically have to buy a whole
bunch of other tools and then you have
to try to piece together the tools and
get them to work together like a CRM and
an email management tool, link to a
funnel builder tool, link to a
membership builder tool and it's just
too much. Not to mention extremely
expensive and not affordable for
somebody just getting started. So, I
created Digital Creator Studio because
it has absolutely everything and more
that you will need to build your digital
product business. And it does not
require you to be a tech genius to use
it. And I've loaded the tool up with all
of my 15 years of templates and
proprietary trainings that you can plug
in and use. I'll leave a link in the
show notes or the description below. You
can check it out more. And this is the
exact tool that my clients and I now use
in our business. We love it. We save a
ton of money and it makes life easy.
Okay, so a question I get asked all the
time is Tanya, okay, I've got a digital
product created. What do I do now? Well,
you've got to sell the thing. So, number
eight, how do you market your digital
product now that it's created? Well,
inside of Digital Creator Studio, I
definitely go over a ton of ways that
you can market and sell your digital
product and keep a steady flow of buyers
coming in. But I want to show you one of
the most powerful strategies right now
that myself and my clients are using. In
fact, our entire community is going
crazy over this strategy. I'm going to
give you a 30,000 foot view of the
strategy here in this video today. But
if you want to dive in and learn more
about my DM automation strategy that I'm
going to talk about here in a minute,
I'll leave a link in the show notes
below and you can learn more about the
strategy and how to plug it in to your
business. So, I gave it away. It's
called our DM automation strategy and
this is using chat bots and no it's not
many chat but it operates very
similarly. I don't know if you know what
ManyHat is or not or maybe you use it in
your business but I used to use ManyHat
before discovering that digital creator
studio which is the software and system
that we created can do a lot of what
Manyhat can do without the expensive
price tag. Because what most people
don't know is that the more contacts
that you create inside of your ManyHat
account, even though your ManyHat
account can seem really affordable in
the beginning, it tends to get very
expensive the more contacts that you
create in the system. It can run
hundreds if not thousands of dollars per
month to run a successful many chat list
and campaign, which is absolutely crazy
when it doesn't have to be that
expensive. So, our DM automation chatbot
strategy that I teach is specifically
using digital creator studio. And here's
how it works. What you want to do is
film a 60 to 90 second value driven
video that is specifically going to
attract your ideal buyer that you've
created your digital product for. And
again, inside of Digital Creator Studio,
I show you how to do this. I've also got
pre-programmed AI coaches that will
write the scripts and help you with your
real ideas or your short form video
ideas for this strategy. But you want to
create this 60 to 90 second video. In
that real video, you are going to use a
comment keyword feature. So you're going
to have your call to action be comment
XYZ for insert whatever it is that
you're going to give them, which is
going to be your digital product. As an
example, a call to action for that might
look like, I just published my 30-day
meal plan that's helped me lose 20 lbs
in 30 days without going to the gym.
Comment meal plan and I'll send you the
details. Now, what happens when you have
our AI automation tool plugged in,
what's going to happen is our AI
automation is going to go to work for
you collecting all of the lead details.
This is going to be really important.
All of the lead details that you need
from your prospect. This is going to put
the prospect from social media now onto
your email list, which by the way,
inside of Digital Creator Studio, it
includes a full CRM management system,
including email marketing and email
marketing system. So this is going to
put them on your email list and it's
going to DM them the details that they
requested i.e. your digital product or
service that it is that you are selling.
Now there are some key points in this
that work really well on the back end.
See nine times out of 10 somebody
doesn't buy the first time that they see
something. So they need some multiple
touch points. Well our system is also
built in for an email sequence. So we
actually have an email sequence built in
that brings your prospect closer to
making that buying decision. And that's
a key component of this entire strategy
with our DM automation strategy. This
free marketing strategy has actually
been working so well, even better than
some of our paid advertising campaigns
that we have running. And the fun part
is you do not need any expensive
additional tools like ManyHat to run
this for you on autopilot. It's all
built into Digital Creator Studio. So, I
highly highly recommend that you check
out Digital Creator Studio. I'll leave a
link in the show notes or you can go to digitalcreatorstudio.com.
digitalcreatorstudio.com.
It's like 40 online marketing tools in
one along with all of my proprietary
templates as well as all of my
proprietary training and strategies for
you to copy and follow. Learning how to
sell digital products online is in my
opinion one of the single most important
things that you can do for your family
and financial future. It has been able
to change my life in ways that no job or
any other opportunity could have
provided. When you have this in place
properly, it can provide so much
opportunity for you. If you've enjoyed
this video, please tune in to the entire
series that I've put together on
building a successful digital product
business online. I dive a little bit
deeper into the elements of some of the
particulars that I went over in this
tutorial. If you'd like to learn more, I
hope you got a ton of value and make
sure to subscribe to the show if you
haven't already, if you're a creator or
an entrepreneur. I'll leave links to all
of the resources mentioned inside of
this video in the show notes in the
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