The core theme is about transforming the user's approach to AI from a passive "slot machine" interaction to an active, programmatic method of creating detailed instructions, thereby unlocking AI's true potential for complex tasks and personal growth.
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I feel like I use AI in a very [music]
unique way. And whenever I share how I
use AI with other people, it seems like
it unlocks something in their brain.
They feel like they discovered a new
superpower. They feel like they can do
almost anything. They can build the
[music] business faster. They can learn
new skills faster. They can understand
topics faster. They can effectively get
ahead of 99% of people who use AI
because most people treat AI as a slot
machine rather than something you can
program to do exactly [music] what you
want it to. AI is a cool new way to ask
questions and get answers. It's the new
Google search, so to say. But most
people stop there. [music] They don't
see the power under the hood. AI was
supposed to be this life-changing thing.
There was so much hype around it. There
were people fighting on both sides. And
now it seems like that's kind of died
off. And if you were to ask someone
like, "Hey, has AI changed your life to
any reasonable extent?" Some people
would say yes. A certain amount of
people would say yes. But I would argue
that the majority of people, the average
person would say no. Now, I've only
talked about my process a handful of
times in public. I went on a podcast and
people really like that. But I've never
really gone in detail. I've never really
created like a full course, so to say,
of my entire process with multiple
examples. So, that's why I want to
create this video is I want an
immediately actionable guide on how to
use AI in an incredible way. And when I
say AI here, I mean LLMs. I mean like a
chat box. I mean, you can do this in
your average everyday chat, GPT or
Claude. You don't need anything special.
We're not doing anything with video or
graphics. We're just using text. First,
I'm going to show you my little secret.
This is something that I use all the
time. We're going to cover that first.
And hopefully that section is enough to
kind of [snorts] blow your mind to be
like, "Oh, okay. I get AI now." And
that's going to take a bit, but I
promise if you stick through it, this is
a learning type video. You're going to
have to take notes. You're going to have
to sit down and actually watch this. So,
if you don't have the time to right now,
I want you to hit watch later so that
you remember to watch it later. And then
after that section, I'm going to go over
a few examples and kind of just run
through them. And if you follow along,
you'll be able to have this little
library of prompts for business, for
creative thinking, for intellectual
thinking, for content creation, and
really anything else you want to do. So,
on to the first section. We're going to
call this how to do anything with AI.
And you can see here I have this nice
little canvas and we're just going to
walk through all of this. Now, this is
the most important part. If you actually
follow and understand all of this
process, this is how you go from AI slop
to imposing your own sense of taste on
the AI. Now, to do this well, you need
to think of AI as this sort of digital
employee that will do exactly what you
tell it to do. Meaning, if you don't
know how to do the thing that you're
trying to do well, or you don't know how
to guide the AI to finding how to do it
well, then it probably won't do well,
and you're going to be disappointed with
the output, and then you're going to
resort back to the slot machine style
guessing game. Because that's the exact
thing. If you don't tell it exactly what
you want, the LLM has to guess what you
want. And in order to do that, it pulls
from this onslaught of mediocre methods
that are all over the internet. and it
may spit out something that's slightly
good but not good enough to get outsized
results because anyone can do that.
Anyone can type into AI. So, how do you
use it differently that allows you to
get ahead of other people using it? In
other words, you can't rely on how the
AI is programmed by default because
think of it the AI chat GPT claude it's
packaged up. It's tuned. It's given a
personality for the average individual.
I hope that you're not an average
individual and you don't have the mind
of an average individual because that's
what consumer products do. They dumb it
down so that it can be useful and
sicopantic and make you feel good for
using it and give you your cheap little
dopamine hits so you keep coming back to
the slot machine. We don't want to use
it like that. Now, here's an example. If
I were to just type generate a viral
YouTube script on the topic of
productivity into chat GPT, which I did
here, it'll come up with something and
it's okay. But is it anywhere near the
best? Is this something that you'd watch
on the like a YouTube channel with 1
million subscribers? No. Length 4 to 6
minutes. We're already off to a bad
start there because one, you're in the
decision of that. If you just go with 4
to 6 minutes because this script told
you to, like you don't know what you're
doing, that doesn't automatically lead
to high views and engagement, tone,
fast, energetic, highly sharable. What
if that's not your personality? Cold
open. Okay. What if you don't want to
add custom B-roll? What if you don't
want to add B-roll at all? What if you
just want to talk to the camera? What if
you want to use your phone? What if this
isn't even a topic that you're an expert
in or even have any knowledge in? When
you think of Ali Abdal or Alex Herozi or
really anyone that you follow on
YouTube, you understand that they don't
have the exact same videos. Over time,
they have cultivated and created their
own frameworks and methods that made
their videos do well and stand out next
to each other. They all have their own
ideas and their speaking style and their
personality and their little quirks that
people get to know them for. They have
their own brand style and therefore
presentation style in the actual video
itself. So, is there any one best way to
coming up with a YouTube script? No. In
other words, if you just ask Chad GPT to
generate a viral YouTube script for you,
it's not going to work. That's not a
long-term strategy. And you're not
learning anything. You're just reciting
what this box told you to do. The AI
doesn't have any of your specific
context or instructions on what to do.
If you were to take Alex Formosi and Ali
Abdoll and give them chat GBT, they
would tell it exactly what to do to
match their style and then it probably
still wouldn't be up to par. So, they'd
redo it over and over again until it
gets close enough to being useful.
That's what we're trying to do here. So,
in order to get AI to do something well
in a high-quality way, you need to teach
the AI exactly how you would create the
YouTube video. At that point, it's not
randomly generated slop. It's an
employee that's acting on your
instruction and learning as you refine
the process by correcting mistakes. In
other words, you're going to be writing
500 to 2,000word prompts. Not one
sentence, not one paragraph like you see
all over the internet of like, "Oh,
here, steal this prompt. Sure, some of
those can be helpful." But the shorter
the prompt, the more guessing the AI has
to do. The more of your agency you
outsource to the agent, and the more the
output increases on the slop spectrum.
But all of that still leaves a big
problem. What if you don't know how to
do what you're trying to do with AI?
What if you can't just write 500 to
2,000 words as a prompt because you
don't know specifically what to tell the
AI to do? What if you haven't already
created hundreds of YouTube videos or
thousands of YouTube videos leading to
you becoming an expert in actually
knowing what your method or process is?
So, let's start there. We're going to go
over four different options to actually
teach the AI how to do what to do. And
these all can be used in different
situations. It really depends. But that
is step one as a whole is you need to
create detailed instructions for the AI.
That's what we're doing here. This isn't
the magic step yet, but this is the
prerequisite to getting to the magic
step. So creating detailed instructions,
this will all make sense. I promise. So
whether I want the AI to create a
YouTube script or landing page, or if I
just want it to have a stimulating
conversation with me, I need to instruct
it on exactly what to do. So you have
four options here. So that leads to
option one, which is to just write out
the detailed instructions, right? You
write them all out yourself. And the
example here is the first actual prompt
that I tried to create. I really put
effort into this. I studied how to
structure prompts a good amount. And I
wanted I I just wanted to see the power
of AI. Could I get it to replicate my
tweets, how I write? And so when I first
did this, this wasn't the prompt that I
wrote at first, right? My first prompt
was like, "Hey, write a viral tweet for
me." Okay, now hey, here's actually how
I write. Try emulating this with
different topics. And then over time, it
just started getting more and more
because I've written so many tweets. I
know exactly what to do if I actually
deconstruct how I write the tweets, how
I think about it, how I generate ideas,
how I structure certain ideas, and I
need to give all of those requirements
to AI. So, I wrote this out. You can
stop and pause and read this if you'd
like, but you can see that I have a list
of requirements. I have post examples
like one-s sentence posts from myself,
multi-line paragraph posts and listical
posts like bulletoint style posts. And
then I have the output format where I
just tell it how to output for me
because otherwise it's just going to
give it to me in this weird output. So
here we're already controlling quite a
bit and these tweets come out pretty
good when I give them a topic, but it's
still generating. It's still guessing.
This isn't really the best yet, but it
works quite well. It doesn't cover the
entire spectrum of like how my mind
works when I write specific content. And
most people when they do this, they're
going to give one or two examples and
then all of their tweets are just going
to look the same. They're going to look
homogeneous and it's going to be an easy
tell that you're using AI to do this. So
that leads to option number two, which
is to ask AI to create a detailed guide.
And for this one, the topic has to be
relatively well-known. It can't have
much degree of variation depending on
the person, right? Like with Ali Abdal
and Alex Hormosi creating YouTube videos
in a different way. You can't really do
it this way. You kind of can, but you'll
understand what I'm saying here. This
can't require much creative thought. So,
if we use it for something like creating
a customer avatar, that's been talked
about so many different times before
that and it's it's not really variable.
It's kind of obvious. There isn't a
better way to create a customer avatar.
Kind of sort of, but it doesn't really
matter. So, that's when I'm going to
type in a chat, give me a detailed guide
on how to create the most comprehensive
customer avatar in the world. And then
it does that and it's pretty dang
comprehensive. So, now look, step one is
done, right? I have a detailed list of
instructions. So, just keep this in
mind. This is one option. So, if we're
creating, let's say, a prompt that helps
us uh create a customer avatar. I have
how to create the customer avatar, but
then I need to turn this into a prompt
that interviews me specifically to fill
out all areas of the customer avatar so
that it can actually generate the
customer avatar for me. And then I have
this superdetailed customer avatar that
most people don't have. And since I'm
doing this with AI, I'm not just staring
at this blank template where it's like a
customer avatar template and I'm
expected to fill in, oh, what keeps the
customer up at night and what are the
goals of the customer? And I have to go
and go through Reddit and all these
other things. I'm talking to AI. So, as
it's asking me the questions, I can ask
it, what do you think? Go and research
Reddit and tell me what they are. So,
this speeds up your process and leads to
a much more detailed part of your
marketing strategy. And that's only one
example. Now, option number three is to
find an expert source of information if
you don't know what to do. So, when it
comes to offer creation, right? You have
a product and you're trying to create an
offer around it. You're trying to make
it more compelling. You, yeah, you could
ask AI to create a guide on how to
create a compelling offer, but we
already know that Alex Hormosi is the
expert on that and his methods work. So,
I could take his PDF, plug it into a
chat, and then tell it to give me a
detailed guide on how to create an
offer. And then I could turn that into a
prompt, which we'll learn how to do,
that asks me questions and eventually
spits out my offer. And now think about
doing this with a landing page or
actually creating a product or creating
social media posts or doing something
unique like what we're going to do over
here where we're going to take two
YouTube videos on how to build a
personal brand and we're going to turn
that into a personal brand coach that
guides you on what your content pillars
are, how to write posts and it will
grade you on the writing post. Like this
can get pretty crazy. So before we get
into that, here is the last option which
is to emulate an example you like. So
whenever I'm brainstorming
copyrightiting for a landing page,
right? Be it for Eden, this software, or
my own digital products or another
company or whatever it may be, I like to
find a page that has really good copy
because yeah, I could just ask AI to
tell me how to create copy and it'll
work. It's actually pretty good, but
that it's still not that unique and
it'll probably give you like this
copyrightiting that sounds like it
belongs on a ClickFunnels landing page
with a countdown timer. So, I want to
find something unique and this page in
specific, this anti-metal page has a
really cool storytelling structure that
is very attention-grabbing and
compelling. So, what I could do is I
could copy paste the content from that
website into a chat and then say this, I
love this landing page copy. Break down
the overall structure, what
psychological tactics it uses, why it
works, then break down each line
individually. Write this as if you are
teaching me how to do it step by step.
And then what this will do is it creates
this guide on how to replicate the
landing page. And then if I were to turn
that into a prompt, like we're going to
learn how to do right now. Then I can
tell it to ask me, okay, what's my
product? What's my customer avatar? What
are the pain points? What are all these
things? It'll quiz me on everything that
it needs to rewrite the landing page
with that structure in my own words and
with my own product and then it spits
out the landing page. Now, before we get
into step two, if you're wondering what
this software is, the time has finally
come. This software is called Eden. And
this canvas feature is only one of many.
You can think of it as file storage. So,
you can paste YouTube links, you can
paste Instagram reels, you can paste
tweets, you can paste substack articles.
And what it does is it downloads and
transcribes and autotags all of those so
that you can search for frames within
them. So if I were to paste this YouTube
video into there because I want to
connect it to a chat and ask it
questions, which you can do, and I were
to search microphone, it would bring up
every frame with a microphone inside of
it. So if I was looking for B-roll for a
YouTube video or just wanted to remember
a specific part and then be able to clip
that out and download it because it's
file storage, then I can do that. But
there's also notes. There's AI chats
like normal, but you can use any model
inside of here. And eventually there
will be prompt items, so you can store
all of your prompts in here and
automatically execute them inside of a
canvas or a chat. But the thing here is
that this is early access. We're only
opening Edin for Black Friday weekend,
so it will be slightly discounted, but
if you want to get in and you're
watching this video, it may be very
close to that time. So go to the link in
the description, either sign up for the
wait list or you can join directly if
it's open and consider signing up. Now
for all of the Cortex users who wonder
what's happening, you've been receiving
emails, so go check your emails. But
this is the next iteration of Cortex. So
it's the better version of Cortex with
all of the features that you've been
waiting for. So now we're on to step two
where we're going to turn our detailed
instructions into a prompt. So we have
the detailed instructions to feed the
AI, but we're still missing something.
We're missing the personal context. So,
if I have the instructions on how to
create a high-converting landing page,
how is the AI going to actually write
that copy without understanding my
company, my product, my customer avatar,
and everything else that goes into
writing compelling copy? I can't just
tell it, hey, write me a good landing
page for a software company. It doesn't
work that way. So, this is where the
magic happens. And first off, you're
going to save this prompt, this meta
prompt, somewhere safe. Again, I'll
leave a link to that in the description.
And this alone will change how you use
AI as a whole. So, please just save this
somewhere safe. This is the bread and
butter. This is the secret sauce. So,
what this does is it is a prompt that
helps you create a prompt because most
people suck at writing prompts and
prompts have a pretty predictable
structure, right? So, if we're writing
long complex prompts here to do
something great, then it really helps to
pretty much tell AI exactly how to do
that. So it saves us a lot of time. So
you don't need to write for an hour, two
hours, three hours refining the prompt
over and over again. You start with this
incredible first draft that you can then
refine. So what I'm going to do here is
a few things. First, I personally like
to do most of this with Claude Opus 4.1.
So you can use that in Claude. I don't
really like Chat GPT at all personally,
just personal preference. But I also
don't like Claude Sonet 4.5, the newest
model, because it it just tells me that
I can't do certain things. It doesn't
allow me to be harsh. Like I say, hey,
be as harsh as possible. And it's like,
you know, I don't feel comfortable doing
that. I don't feel being I don't feel
like being harsh to other people. It's
like, dude, shut up and just do what I
want you to do. So, if you aren't using
a canvas like this, you're going to
quite literally just copy paste this
prompt into a claw chat. But here, I'm
just saying, help me create a prompt
using the meta prompt. It read the meta
prompt. And now, what it says next is,
"What is the topic or role of the prompt
you want to create? Share any details
you have." Gives me some examples. Now,
what I need is the instructions. I need
the expert instructions for how to do
what we're trying to do. And here, we're
trying to create a personal brand coach.
So, I have two videos here. I'm actually
only going to use one just to this is a
six-hour long video. I love this video.
Go watch it by Caleb Rston. But here we
have a shorter video, and we're just
going to use this as an example because
I don't want to clog up the context. I
don't want to waste your time. So, we're
going to go to let's say Claude 4.1
again, and we're going to say this. So,
I said, "I want you to give me an
extremely detailed step-by-step guide on
how to build a personal brand in 30
days. You are the expert here. Give me
the necessary education and steps." So,
when I write these out, when I'm trying
to get the AI to break down the
instructions of an expert source like a
YouTube video or a PDF or even a
website, I tend to write something like
this. And another thing is that if
you're trying to do this with a YouTube
video, you can't really do that in any
other app. So, inside of Eden here, you
can just click paste a link, paste it
in, or if you're in a canvas, you can
just press command or controlV and it'll
paste the YouTube video in, but you have
to wait for it to be downloaded,
transcribed, etc. And so, I sent that,
it read the YouTube video transcript,
and then it started creating the expert
level instructions, pretty much
summarizing the video, but in the form
of an actionable guide. And so, here it
just breaks down day one, day two, day
three, day four, etc., etc. I believe
it's still going. Writing out each day.
Right. So now what we're going to do is
one, we'll wait for this to go, but
we're going to take the expert
instructions and put it into a new chat
where the prompt is because what we're
trying to do is we're creating a prompt
with the expert instructions. So, if
you're doing this just in a regular
chat, you're going to send the
metaprompt and then you're going to get
the expert instructions. So, whether
that be for creating a landing page or
creating an offer or creating a customer
avatar and then you're going to take
those expert instructions, either paste
it into a note or just be able to copy
paste it into here so that you can
reference it and you're going to include
that with your instructions to actually
create the prompt. So here I wrote this
little prompt which is I want to create
a prompt that coaches me through
building a personal brand for 30 days.
You will execute this in three phases.
This is how I like to create prompts is
I like to break them down into phases.
And this does require some thinking. So
phase one is context gathering. So break
down everything you need from me in
order to best build a personal brand.
And that's important because otherwise
like how is it going to know how to
coach me best? This is usually the first
phase in any prompt you create is you
need to tell it to get the context for
you. You tell it to get everything it
needs in order to best do what it's
trying to do and then interview me to
gather all of that information and ask
one question at a time. Then phase two
is the action plan. So I'm just telling
it like, hey, output the 30-day action
plan based on what I told you. And then
phase three is the coaching. So after
that, it's going to just coach me one
day at a time. It's probably going to
say like, okay, we're starting day one.
here's what you're going to do. Please
let me know if you need any help. And
that's incredible. I know of softwares
out there that are literally personal
brand coaches, right? They take an AI
chat and they put a prompt like this in
there that coaches you on how to build a
personal brand and they charge $30 to
$50 a month. So, if you can simply
create a prompt around this, put it
behind a payw wall for 10 bucks and sell
it, a lot of people will buy that.
understanding this skill alone, just how
to create prompts and selling the
prompts, you can make a lot of money
doing that. All right, so I connected
the expert instructions that came out
here to the prompt that we're going to
create. And you would just copy paste
this if you're not using a canvas like
this. And then I can take this, pop it
in here, and hit send. All right, so
that spit out the prompt, right? uh
30-day personal brand coach prompt with
the five pillars system from here, the
five pillars framework. And I mean, you
can read through this if you want, but
it just has all of the phases. Phase
one, it asks a bunch of questions. Phase
two, here's what you're going to do.
Pillar three, pillar four, all of those
things. Now, I'm not going to go
entirely through this prompt, but if I
wanted to, I could branch out another
chat and I could just say like, "Help me
build a personal brand." And so then
what that does is it takes the prompt.
What you would do is you would copy
paste this prompt into a new chat and it
would say something like this. Let's
begin your personal brand journey
question one of 15. Then you answer the
questions and it guides you through it
and then it creates the personal brand
strategy and coaches you every day.
Okay, so we got the entire process down
and you can use that for almost
anything. Just get creative with it. But
in order to do that, I'm going to show
you a few examples that I feel like are
the most life-changing or I guess the
most helpful. But in review, here's how
you use AI better than 99% of people.
First, you use AI to create or extract
detailed expert level instructions. You
do not allow the AI to guess what it
should do. You create a new chat and
send the meta prompt. Then, you give
details about what prompt you want to
create. You add a context gathering
phase if needed and an execution phase.
And then you paste the instructions into
the prompt and tell it what you want. In
essence, when you use AI this way, you
are using AI to both learn and build at
the same time. And that's incredible.
You are orchestrating. You're not
guessing anymore. you are in as much
control as you can be with AI. And if
you're already skilled at what you're
trying to accomplish, you can do what
you were already going to do, but faster
and potentially at a higher quality
because you can iterate through drafts
faster. Now, I want you to think of this
as documenting your own processes with
AI. So, imagine if you built this prompt
library. This is actually what I have is
I have a list of prompts that I use for
specific things like creating a coach,
creating an advisor, creating a thought
partner, being able to write landing
pages, being able to do research. And by
doing this, I think that you bring
yourself to a higher level of thinking
rather than a lower level. You can
refine and iterate on your processes in
a tangible way. Like it's literally like
having a list of instructions as a
prompt that you can change as you get
better. And by doing this also you
reduce your cognitive load of just
storing all of that in your head. So
example one was actually just creating
the personal brand coach. But example
two is an intellectual sparring partner
because personally I don't like just
asking the base AI questions. Right?
When I'm trying to acquire deep
knowledge, I know that the AI isn't
going to give that to me unless I
instruct it to. But even then it's still
guessing and giving me random things.
And if your mind takes the shape of
those that you learn from, I personally
want to learn from these very high-level
thinkers. And for me, a few people come
to mind like Naval Ravocant, Daniel
Schmokenberger, Krishna Murdy, and Mihi
Chick Mihi. Now, I could do more, but
what I'm going to do here is I'm going
to take each of these people and I'm
going to write this prompt in it. So, I
want you to break down the entire
worldview of the person, his core
principles, how he thinks through
problems, his main discoveries or
insights, and all of the ideas that best
illustrate his philosophy. This should
be a comprehensive document as if I am
diving into the entirety of his mind.
So, I'm going to go and paste this into
each of these chats and break it down.
And for this, you should probably enable
web search so that it can look through
articles and other things that summarize
a lot of the principles and worldviews
of these people. Another thing I could
do is I could take a podcast from them
and I could talk to that podcast if it
overviews their uh worldview quite well.
So I broke those down in each of their
AI chats and if you're just using a
separate chat you can just copy paste
all of the responses so all of the
people's worldviews into separate notes
or something of that nature or you can
go to like a chat GBT project or claude
project and you can paste all of them
inside of there and then you can start a
chat with that specifically. But in here
now I can just ask any question uh or
problem or or get perspective on a
problem that I'm having in my life or
maybe my business. So I'll try one of
those. So here I wrote I'm struggling
with how I should best manage projects
for a software company with a small
team. Can you give me perspective on how
I can best do this? Just a little
question goes through the meta problem
perspective from Daniel Schmokenberger.
Leverage and long-term games approach.
Play long-term games flow state design.
Pretty cool awareness-based approach.
practical synthesis and it just gives me
some cool things to do and of course I
could ask much more specific questions
than I did here. But I think you get the
point. So now example number three will
be a creative thought partner prompt
because thinking in my opinion is not
just a random process. There are good
ways to think and bad ways to think.
Successful writers, creators,
filmmakers, and other successful people
have soft processes for how they think
best. And it usually involves
questioning their thoughts or ideas in a
very specific way. For myself, whenever
I write, I tend to cycle through the
same questions when I'm filling out an
outline. So things like, what's the big
problem relating to the topic? What's
the consequential cascade of not solving
the problem? What's the ideal life I
want to inspire people to move toward?
What are novel concepts, perspectives,
or personal experiences that shine an
interesting light on this topic without
using someone else's advice? What is an
effective step-by-step process to
overcoming the problem and moving toward
the ideal life? What are compelling
quotes, anecdotes, studies, or
statistics that add to the argument that
I'm trying to make? And by answering
those, I usually have a pretty
compelling brain dump of ideas that I
can then use to go and write. Now, I
don't do this all the time. Most of the
time, I just do it in my head. But if
you are worried about having AI do all
of the writing for you, then I would try
this out. So what we're going to do here
is what we've already done. I have a
YouTube video on first principles
thinking. So that's just one way to
think out of many. You can find many
different ways to think. Just look up a
YouTube video on how to think
intelligently or like a genius. Or you
can take a YouTube video from Daniel
Schmokenberger or Naval and ask it to
break down how they think, how they
think through things. and you'll
typically come to something pretty cool.
And then you'll have a guide on how they
think. And by reading that guide, you're
learning more than you would by just
watching the video. All right, so here's
what I sent. And then it's breaking down
a guide to thinking from first
principles, right? But the thing is is
most people can watch these videos. Most
people can get this guide, but then they
still don't practice it. They don't
practice thinking from first principles,
right? So how are you going to lock that
in as a mental habit if you don't
actually practice it? Well, creating a
prompt out of it is a way to practice
it. So, we're going to do the same
thing. We're going to send the
metaprompt and then we'll create a
prompt from it. All right. So, you can
act as if I sent the metaprompt to a new
chat and now it's here. And then I'm
going to send this to guide it on what
kind of prompt I want to create. So, now
I'll need to connect this to here. And
I'll send I want to create a prompt that
helps me arrive at clear novel insights
through first principles questioning
according to the attached guide. I want
you to act as purely observational clear
eyes that does not give me the exact
answer but guides me to it. So this is a
unique way of creating this prompt
because I'm not I'm telling it not to
give me the answer. I want it to help me
think not do the thinking for me. First
you will ask what topic idea or problem
I want to discuss. Then you will ask one
question at a time following the
thinking instructions. Please ask
clarifying questions before creating the
prompt so that it comes out the best it
can. Now, this last sentence, this is
something I like to do when I'm creating
prompts because then it asks me
questions that will lead to a better
prompt. Okay, so it asks a few
clarifying questions like the depth of
questioning style, response format,
scaffolding level, domain flexibility,
progress tracking, all of these things.
And now it's writing the prompt. And
here it is. Now you can copy paste this
into a new chat whenever you want to
think through a problem through first
principles. And the more you practice
this, because habit formation comes
through practice, the more you form the
habit of first principles thinking. Now,
to go through two more examples, we're
just going to run through these because
doing it on a canvas like you understand
what we're trying to do here. So, I just
want to give you subtle guides so that
you can do these things on your own. But
this is where things get really
interesting and it shows how much you
can do with this. So, when it comes to
building, let's say, a business,
especially as one person, it's not as
simple as just telling an agent to do it
or downloading a business software or
business AI and having it do you do it
for you. In fact, to build a business
with AI, you're doing all of the same
things that you normally would have done
by yourself, but now you're doing it
with this process. You're building a
library of prompts that help you do the
things you need to do in business well,
like writing content, building a digital
product, writing promotions, writing
emails, crafting an offer, and writing
landing page copy. So, as I said, we're
just going to run through these quick
and you can do what you want with this.
So, for writing content, create a prompt
for a personal brand strategy. Find a
YouTube video that teaches it and turn
it into a prompt. Create a prompt for
content ideas. Paste 10 high-erforming
content pieces into AI and have it teach
you how to replicate them. Create a
prompt for newsletters. Paste two to
three newsletters you like and have AI
break down their structure. Of course, I
don't personally recommend having AI
write for you. So, consider creating a
prompt that guides you through the
process or coaches you through the
process like we created instead of
telling it to write the thing for you.
Now, for building a digital product,
preferably have an idea for a product
you already want to build. Ask AI how
those products are structured and how to
build them in a way that ensures the
buyer uses and benefits the most from
the product. Create a prompt that guides
you through the product creation process
with the instructions from the last
bullet point section by section. Now for
offer creation, create a customer avatar
prompt like we discussed earlier. Create
a prompt that guides you through
creating a compelling offer blueprint.
Ask AI how Alexi creates offers for the
instructions portion and then use the
offer blueprint for any of your other
marketing materials. And now you can
feed that to AI when you need to provide
your product information. Now, for
copywriting, find a respected book on
copywriting like breakthrough
advertising and/or great leads. Upload
the PDF to AI and ask it to turn it into
a detailed actionable guide. Find a
landing page structure or structure of
whatever type of promotion you are
trying to create via email or social
promotion. Paste it into AI and have it
break down why it works. Add both the
structure breakdown and copyrightiting
guide to AI and create a prompt that
interviews you for your offer, customer
avatar, and other contexts to write the
copy. So that's four or five prompts
that allow you to build a business and
you don't need to spend so much time
learning the skills before you actually
start building the business. You learn
and do at the same time. Now the last
example here is just the YouTube
workflow. So if you want to be a
YouTuber or you just want to learn how
to do this in a more creative way, how
to do the AI stuff in a more creative
way, listen to this because it makes
sense. Because when you think of using
AI for YouTube, you're kind of thinking
like, okay, how do I have it create the
entire video for me? That's not what
we're trying to do. To create a YouTube
video, you need a compelling title.
After that, you need the key points, a
gripping introduction, a full script,
B-roll ideas, the video description, and
then potentially a coach that walks you
through the video creation process. All
seven of those things can be turned into
prompts. And each time you go to create
a YouTube video, you can run through
each one, and your YouTube videos are
going to see a notable increase in
quality. Now, again, for the sake of
brevity, we're just going to run through
bullet points here, and you can try to
practice and do this on your own. So,
for the title prompt, find five to 10
accounts in your niche. Filter their
videos by most popular. Copy 10 to 20
titles into AI and ask it to break them
down into instructions on how to
replicate them. Then, you turn those
instructions into a prompt that ingests
your video topic idea and spits out
potential titles for it. Now, the key
points prompt. Ask AI to create a guide
on how to outline a YouTube video topic
into compelling key points that keep the
viewer engaged while ensuring that the
video is novel and valuable. For the
introduction prompt, find a YouTube
video that teaches how to create a good
video introduction. Turn that into
instructions and turn those into a
prompt. For the script video, find a
YouTube video that teaches how to create
a good script or find a video script you
want to emulate and have AI turn it into
a guide. And then turn that guide into a
prompt that gathers your topic, key
points, and intro as context. Then the
B-roll ideas prompt. Ask the AI for
B-roll and retention best practices as
instructions. Turn that into a prompt
that adds B-roll ideas for each line of
your script. feed that prompt into each
individual section of your script. Now,
in Eden, the software I was talking
about that's going to be open for Black
Friday only until we close it and then
relaunch it when we're ready with the
desktop app, mobile app, all of that
stuff. It is kind of like a file
storage. Any video like your YouTube
video that you upload to it will be
automatically autotagged, transcribed,
and all of the frames will be analyzed.
So, you can add it to a canvas or just
reference it in an AI chat and be like,
"Hey, give me B-roll ideas for each line
of this video." And it will. And then
you can pass that off to your editor or
have them in the workspace for you. It's
a pretty cool tool if I do say so
myself. Now for the video description
prompt, you paste the meta prompt first
and you ask it to create a prompt with
three sections. A keyword friendly brief
description of the video, your links. So
write out what your links are that you
would include in the description and
video chapters with exact timestamps
that are attention grabbing and
keywordfriendly. So now you're off to
recording a YouTube video like a pro in
a day rather than 6 months. So hopefully
all of that was helpful. This is what I
wish I knew when I had first started
learning AI. So, let me know if this
helps you at all. If you want more tips
on how to use AI or writing or anything
skill acquisition related, join my
newsletter. It's free. A lot of people
have been liking it lately. And just
check out links in the description for
everything mentioned in this video.
Like, subscribe while you're here. Thank
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