This content outlines a comprehensive system for gym owners to achieve a sustainable business model, enabling them to earn $100,000 annually while working only 20 hours per week, by implementing structured processes and focusing on key growth areas.
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you can make $100,000 a year from your
gym in fact I really want you to because
that is what is going to keep your gym
open and successful long term you can
also do it while working only about four
hours a day and right now I'm going to
tell you how to do it today we're going
to talk about the exact systems that you
need to build and put in place in your
gym to make $100,000 a year in income
while you're working about 20 hours a
week that's a sustainable career for you
as a CEO we're also going to talk about
how you can start building these systems
today regardless of whether your build
your business is making a lot of money
making a little money just breaking even
or even losing money that means this
training is for any gym owner it's going
to be especially useful to you if you're
working too much if you want to pay
yourself a little bit more than you
currently are if you're not really sure
how to grow your gym or how to scale to
the level that you want to create the
impact in your community if you're
afraid that your gym will fall apart if
you step away for an hour let alone a
week or a month if you're struggling to
get members or keep them we're going to
talk about that and if you want a simple
system that you can follow to make
progress forever I'm even going to give
you that before we get there I've got to
preface this by saying this is going to
take you more than four hours a day to
start but until you put these systems in
place you will always be working 16 hour
days grinding and grinding and not
really getting anywhere $100,000 a year
in income in 20 hours a week that is
totally realistic but setting this up up
is going to take you more than 4 hours a
day of work it's going to require you to
work maybe a little bit more than you
currently are but longterm we're setting
you up to work less and earn more and
this also requires some effort it's not
enough just to watch this and and learn
it and know it you have to actually do
the work to implement it if you want to
be successful but you will be successful
success is predictable we know this
works when you do the work and we're
giving you a proven system here how do I
know this is possible when I started in
the fitness industry right out of
college 30 years ago it wasn't there was
nobody making $100,000 a year from gym
ownership and you know maybe if there
was one random person out there they
weren't teaching it to anybody else in
2008 I owned a gym in fact I owned two
at that point and I was absolutely broke
I was very close to going bankrupt I was
working a 16-hour day and still losing
money I had missed two paychecks in a
row and I finally reached this point
where I said somebody else has got to
have figured this out like how can I
find a person and just copy what they do
well it turns out that there really
wasn't anybody out there who had done it
but I did find a local Mentor who was a
great CEO and he mentored me to fix my
business and slowly as we turned that
around I started blogging my journey and
sharing that with other gym owners
because I want to help you stay in
business long enough to actually change
lives instead of making all the same
mistakes that I did and getting out of
the business in 5 years because you're
burned out broke and just kind of done
with it when I found that Mentor back in
late 2008 I started blogging every
single day for myself but also for you
the other gym owners out there here are
the mistakes that I've made here's how
I'm fixing them and then here's how it
turned out and I've been doing that
every day for almost 20 years I've
dedicated two decades now to helping
other gym owners be successful because
if we're all successful that means gyms
can stick around for 30 years and it
means that we're going to help thousands
of people in our local communities and
maybe we turn the tide on the problems
in health that are out there right now I
started a membership practice called
two-brain business in 2016 because
eventually I realized that knowledge
wasn't enough just like you coach your
clients on Fitness because it's not
enough just to give them a workout or a
workout plan or show them a YouTube
video to get them results it's also not
enough for me to just say here's the
information you need to be successful in
business there are already thousands of
business books out there I've written
eight for gym owners but the reality is
we all need coaching if we want to get
where we're going fast the problem in
the gym industry is not that we always
are underfunded but that we run out of
time the reason that people quit the
industry isn't because they've run out
of passion it's always because they've
run out of money before they could get
things turned around or fixed and so at
two brain business our mission is to
help gym owners live their perfect day
which is achieving financial success
while building building a business they
love so they can keep it as long as they
want to after a decade of doing this we
have 987 gym owners in our mentorship
practice today each one of them is
working oneon-one with a mentor a gym
owner who has done what they want to do
a gym owner who is reach their Perfect
Day who's making the income that they
want to make and working as hard as they
want to and now they're turned around to
Mentor other gym owners just like I do
in 2024 alone we helped 246 gym owners
get to the ideal income and the perfect
day that they wanted to work and that
lights me up because it tells me that
these people can keep running their gym
forever we've also created 55
millionaires in our program in the past
because not only does the stuff that
we're going to help you implement work
now but it's not just a one hit wonder
it's not just going to stop working
there's no sealing to it you can keep
growing and if you keep doing these
things really well and you keep doing
them faster and faster there's really no
limit to how far you can go when I
started I said that nobody was making
$100,000 a year in the fitness industry
and there were certainly no millionaires
but now we're creating them the average
time it takes you to get to 100K a net
owner benefit in our program is 2 years
1 month and 9 days and the reason that
average is longer it might be shorter
for some people some people do it in
under a year is because of how fast they
take action the program works and if you
take action really really quickly it
will work faster if you take action more
slowly that's okay but results will take
a little bit longer to get to you too
that means that we've got a proven
system that will work as long as you do
the work and you go faster if you work
closely with your Mentor stay focused
and get the work done so here's what
we're going to do today first I'm going
to teach you the six ways that any gym
owner can start making more money really
quickly second I'm going to help you
decide which one of these six areas that
you need to focus on here's the reality
there's more than enough information out
there I publish stuff every single day
to help you the reason that you're not
making more money or growing your gym as
fast as you want to is probably not lack
of knowledge is probably overwhelm and
so I want to teach you not just what to
do but also how to decide which thing to
start with and how to get going today
then I'm even going to take it a step
further and tell you the exact steps
that you can take right now as soon as
you stop watching this video you can get
going and start working we're all about
being directive and actionable and so
I'm not here to just paint a picture
sure give you more information that's
just going to slow you down what I'm
here to do is tell you exactly where to
start and give you something actionable
that you can do right now okay you ready
let's get started how does a gym owner
go from overworked and underpaid to
making six figures in four hours a day
there's three stages that we're going to
walk our way through the first stage is
to increase Revenue so I said some of
these gym owners when they started were
doing 10,000 a month in Revenue that
that's the money that's coming into your
gym some of these gym owners when they
started were doing 20,000 or 30,000 or
40 if that's you wonderful but most
people watching this will be doing
around 10 to 20,000 in Revenue a month
so first we're going to increase that
Revenue second we're going to build
simple repeatable systems so that your
gym runs on systems instead of running
out of your head every single day okay
and the third stage is to live your
perfect day and and so we're going to
design that and kind of create a
lifestyle business so in this training
we're going to go deep into the details
of each stage stage one focus on
increasing Revenue stage two we will
build systems um that let our business
run without us in stage three will
refine those systems and build our
perfect day now first increase Revenue
this one is obvious to most of us you
need to enough Revenue to pay yourself
while employing a stable and happy staff
we all want to do that don't we and the
two main levers you can pull here are
armm average revenue per member and
second your headcount how many clients
you actually have this is where most gym
owners need the biggest shift in
thinking because armm is often a better
lever to pull than improving headcount
so we're going to generate more Revenue
we're going to do this by tackling three
big sales and marketing problems which
is your pricing massive mistake in a lot
of the gyms that we see lead nurture
another huge kind of a blind spot more
than a mistake for gyms they don't
understand how a lead becomes a client
and selling scared we're going to be
talking about that too because boy I
have been there all right so stage one
and this is what we cover in the stage
one of our mentorship program is we want
to put immediate focus on armm and
headcount to increase Revenue we want to
in increase the average revenue per
member that you're making but also
includ increase how many members you're
actually getting okay so there's two
steps here number one is increase armm
and we want to rapidly increase this
because I want you to be making more
money to pay for the mentorship program
right away and then making more money to
pay yourself too because mentorship is
an investment it's not an expense and so
you should be making a good return on
that investment the first thing we're
going to do is increase armm and we're
going to do that by adding an on-ramp or
a foundations program you can call it a
Kickstart if you want to then we're
going to teach you how to master the
prescriptive selling model so you can
coach people into signing up for your
service instead of feeling like a slimy
salesperson and third we're going to
professionalize sales while we're making
sales easier for you so we're going to
be using a sales binder setting up the
right sales environment and helping you
work on your lead nurture process then
once we've got that sticky net and we
know that we're converting the leads
that we get then we're going to start
working on getting more leads and we're
going to do that through a referral
process so you're working with with the
friends and family of your best clients
we're going to do that through organic
content so that you're talking to people
who are warm and familiar with your
brand and they no like and trust you and
then we're going to uh use paid ads to
really pour gasoline on that fire so the
first step is to increase average
revenue member most gyms miss this
opportunity but it's their biggest
opportunity to improve Revenue
dramatically by doing more with their
existing members
so for example if you have 150 members
which is slightly more than the average
micro gym but if you've got 150 members
and they're all paying 120 bucks a month
your monthly revenue is
$188,000 if you've got the same 150
members and they're paying $150 a month
your monthly revenue is $22,500 that's
$4500 more per month and what's really
interesting is that this Revenue doesn't
come with expenses attached it doesn't
mean you have to hire more coaches or
take more space or get a bigger loan to
buy more equipment the way you would
have to if you just increased member
headcount increasing armm is a massive
change and if you have a $30 increase in
armm average revenue per member that
leads to over $50,000 in additional
Revenue per year and the easiest way to
start increasing armm is to sell an on-ramp
on-ramp
program so here's how we teach you how
to do this in the two brain mhip Program
start by adding an on-ramp just for your
new members coming in this is the best
way to onboard people introduce them to
your community your Vibe your culture
set them up for success and teach them
the things that they need to know to be
successful in your group program later
so a client comes in they book a no
sweat intro in that no sweat intro you
make them a prescription I'm going to
walk you through that no sweat intro
process in a moment but first here's
what happens in that no sweat intro you
say I want to set you up for Success the
fastest path to get you into our regular
program is called on-ramp and that'll
bring you up to speed quickly so that
you're familiar with our movements
you're good at them and when you get
into a class setting you'll know what to
do and you'll never feel behind or dumb
and you never have to feel like you got
to ask a question so we're going to
start with six personal training
sessions at whatever your personal
training session rate is now it doesn't
have to be six it could be four or five
or six or 10 we're going to help you
build an on-ramp program that fits your
gym we're going to Custom Tailor this to
you and then after they're done your
on-ramp they're qualified they're moving
well they're happy they're familiar
they're comfortable in your gym they're
a good fit for your culture and then you
can have a conversation about a
recurring membership or just continuing
one-on-one onramp is usually four to six
personal training sessions between $75
and $100 per hour that total cost is
going to be between three and $600 that
immediately creates a $25 to $50
increase in armm over the course of a
year for all new clients you're going to
basis off your personal training rate
remember your value is in coaching it's
not in giving discounts or or you know
taking percentages off to reward
different people the aim is creating
offerings that clients see as worth
every penny it's value not price that's
important here the next thing that you
need to do is is sell your on-ramp and
most gym owners struggle to sell higher
ticket ticket offers like an on-ramp
because it's not something that they
would do themselves we project ourselves
onto our best clients instead of
thinking about like what does this
client actually need to be successful in
our gym well what they need to be
successful in your gym is to be familiar
with the movements so that the coach
isn't taking time away from your best
clients to help the new clients all the
time and the new clients need to be
comfortable doing them so they don't
feel nervous or shy are dumb about
putting up their hand in class or you
know even worse getting injured or
something they need to feel like I can
do this they need to have a sense of
what their starting weight should be so
that they know how to scale the workouts
when they get to a group class and the
way that you need to feel comfortable
about presenting this is through a no
sweat intro and the prescriptive model
so you don't feel slimy or you're trying
to trick somebody into buying something
that you wouldn't buy yourself a no
sweat intro is what we call our sales
meeting and so what we're going to do is
we're going to welcome people to our gym
we're going to sit down with them we're
not just going to give them a free trial
because they don't have any context on
what that free trial should be and they
don't know enough to say oh after having
done this free trial I really feel like
I'm going to get to my goals they are
trusting you a knowledgeable expert
coach to tell them what they should do
instead of just selling them the most
common thing in your gym or selling them
the only option that you have that's
that's
commoditization and that's not going to
work you need to be the trusted expert
so you're going to sit down with them
you're going to welcome them you're
going to build some Rapport you're going
to have a conversation then because you
are a knowledgeable expert you need to
figure out what their point B is going
to be what is their goal and so you want
to ask them questions to determine what
problem they're facing in their life
then you're going to recap their needs
and the obstacles that they're going to
need to overcome you're going to present
them with a prescription based on what
you told me here's what I think is best
for you you're going to use a pricing
binder so that you're not tempted to
negotiate and they don't think that
you're just pulling a price out of thin
air and then you're going to say how
does that sound and you're going to move
them to your on-ramp process the
prescriptive model is like what you
would get from a doctor if you went to
their office you listen first what are
your symptoms or what what are your
goals what are you trying to overcome
here what are the obstacles to you
achieving that goal and you listen
because you're a caring professional
then because you're a knowledgeable
expert you prescribe a plan here is how
we solve your problems and you position
your offer as a solution to their
problem now of course in the two brain
membership program we go through this
step by step not only do we tell you
what to say or give you a script we
roleplay it with you so that you're
comfortable and so that you see that
you're really coaching the client the
first coaching that you'll ever give a
client is coaching them what they should
be buying from a fitness professional
hopefully you even if they say no to you
they will leave this meeting the no
sweat intro with knowledge that they can
use to evaluate any other coach for the
rest of their lives they know what they
should do and you're telling them that
and then you're saying here it is I've
got this all laid out for you so the
prescriptive model goes like this they
come in for a no sweat intro you ask
them questions about what they want what
the obstacles are in their life maybe
what they've tried in the past you build
some rapport you might take an objective
measurement like you might put them on
the scale the inbody you might measure
their body fat you might measure their
range of motion whatever they say they
want to improve you're going to measure
that objectively that's why there's a
little picture of a tape measure here
Isn't that cool then you're G to make a
prescription based on my 30 years of
coaching experience and all my
certifications and all my education all
the reading that I've done based on all
of that expertise I recommend you start
with X that might be personal training
it might be Group Training it might be
habit coaching it might be nutrition it
might be semi-private it might be
something else you might start them with
a walking plan I've done that before
you're establishing yourself as an
expert by telling them what they should
do then after that initial prescription
you're going to coach them for 90 days
and then meet up for a goal review a
goal review is a lot like a no sweat
intro because you're going to be
measuring their progress but now you're
going to be making them a new and
upgraded prescription hey based on your
progress here are the next steps that I
see and also are you happy with your
progress and that question can lead in a
variety of ways if they're not happy
with their progress you change the
program instead of having them change
gyms because you're in front of that
conversation if they are happy but I'd
love to speed it up you tell them how to
speed it up if they're absolutely
thrilled and they want to shout from the
mountaintops how much they love you give
them an opportunity to do that and that
is the value of a goal review when you
leave a client to their own devices they
come in you sign them up for your group
training program they have to decide
whether it's working or not and that's
all in their head so if they think it's
not working it's too hard it doesn't fit
my schedule it's expensive whatever they
just leave there's no conversation a
real Coach has a conversation with a
client about their progress they take
objective measurements over and over
they update the program they make
recommended changes and they brag about
them they ask ask for referrals that's
what the prescriptive model is it's just
a process for you to follow to help you
be a professional coach to your
clients now the way that you present
your pricing should be done
professionally this is a pricing binder
we help you build these uh in our
mentorship program because confusing
pricing kills sales our visually
appealing really easy to understand
pricing structures help clients quickly
decide which membership suits their
needs the best each package clearly
outlines the benefits of the package the
pricing and the value simplifying client
decisions and significantly boosting
signups we will give you a template for
this in the two Brin mentorship program
your Mentor will work with you on the
prices you'll set the prices you'll
print this off and there's no more
trying to figure it out you know jumping
around trying to give discounts in your
head I've done that if you've got this
pricing binder in front of you number
one it's way easier for the client to
buy so it doesn't feel like you're
pushing them at all number two it stops
all that internal talk in your head
about oh maybe they can't afford it and
number three it stops the Temptation for
you to find a reason to give them a 20%
discount trust me I've been there the
next thing that you want to do and we
guide you through this in our mhip
program is to set up a clean place in
your gym where the client can feel
comfortable it needs to be private you
need to have this clean private area
where you do your no sweat intros you
need to cover the walls with
testimonials and pictures and social
proof and by making these small changes
you'll be able to sell higher ticket
packages and increase your armm the next
step is getting more leads okay so now
that we've got leads coming into the gym
we know what to do with them to coach
them to start their journey to Fitness
the next step is let's get some more
leads in the door all right so first
we're going to do this without ads your
best clients know your next clients the
easiest way to get a new client is to
ask your current best clients but most
people struggle to do that in a natural
way it feels awkward it feels like
you're asking uh somebody for their
sister's phone number because you're G
to call them and ask for a date right it
feels weird as awkward as I just made
that sound it's 10 times more when
you're asking somebody who do you know
that should join my gym so I'm going to
show you the referral system that we
teach our clients to ask for referrals
without feeling Sleazy and without you
know feeling awkward about it so the
first thing we're going to do here is
determine who our best clients are who
the people are who are most likely to
refer who the people are in our gym that
we want to duplicate over and over and
over who the people are that we can say
like hey we just want more people like
you okay so let's walk through that a
lot of entrepreneurs assume that we are
our own best clients but that's not
always true and so every six months or
so you want to determine who your best
clients are by doing this seed client
exercise so the first step is you want
to list the clients maybe your top five
top six who make you the happiest when
they show up to your gym these are the
people who show up with batteries
included who breathe life into you who
actually give you energy it's not the
clients who are just nice to be around
these are the clients who actually fire
you up so I want you to think about the
clients in that category and list them
so the first client maybe I would think
of is you know Joe S uh Mary
Jay I might think about
Sally M and I might think about
Bill T you know anybody else I mean I'm
good with a lot of my clients at
Catalyst but these are the ones that
really feed me with energy when I see
them come through the door I'm like okay
good they're gonna take a lot of the
weight for me they're gonna fire up the
rest of the group so once I've got those
the next thing that I want to do is look
at my client list and say who pays me
the most every month so you know who
takes advantage of of all my services
who buys the extra t-shirt who signs up
for the specialty programs you know who
is the highest value client that I have
and I'm going to make a list of those
and it's probably going to be like top
10 top 12 so I might say Sarah
M I might say
Steve M okay Sarah's husband maybe or
J uh okay okay I might say something like
like NAA
NAA
C I might say
Filipe M and I might say Sally M and
here's what I'm going to notice next the
next thing I want you to do is select
the people who appear on both lists okay
you're going to highlight these people
so if I'm going down both lists what I
would find is okay I've got uh Sally she
appears on both here we go right and
I've got Mary here she appears on both
okay so Sally and Mary are both my
highest paying clients and the ones that
fire me up with energy I want more
clients like Sally and Mary and so what
I want to do is focus my marketing Focus
my messaging my media everything around
Sally and Mary and people just like them
well how do we do that that's the next
step once you found these seed clients
you're going to invite them one for
coffee and they might wonder why you're
taking them for coffee if you've never
done it before I can remember the last
time I did this uh the people sat down
they're like oh boy we thought you had
bad news or we thought you were gonna
raise our semi-private rate or whatever
I was just taking them for coffee and I
had this blank sheet of paper right here
in front of me and their names are also
Chris and Tammy by the way and uh we sat
down we had coffee and I asked them
these questions and I I wasn't like you
know obviously writing down their
answers or anything it's informal it's
relaxed conversation with each of your
seed clients okay and you're can to ask
them these three key questions so the
first thing is what do you like best
about my gym now you want to make note
of the language that they use if they
say the word Community that's important
because you're going to use Community
when you're talking to their referrals
later you want to you want to repeat
their language okay um if they say it
feels comfortable you're going to use
that word comfortable in your marketing
later um it these guys said like
it's the only place all day where
somebody tells me I did a great job well
that blew my mind I never saw that
coming I wrote that down we started
using it in our advertising okay um use
the language that they give you directly
in your marketing materials your ads
your social media wherever it fits but
this will also tell you what you should
be marketing about your gym because you
know these two are entrepreneurs and
they said well you know it's it's very
time efficient I show up I don't have to
think about it I know what time to be
there I don't have to think about what
to do or what I'm going to motivate
myself to do today the coach tells me
exactly what to do I do that at the end
of the hour I am done I know that I've
made progress I get in the shower and I
go back to work is is the most efficient
hour of my day it's focused I wish my
whole day was like that well that was
amazing feedback and so I can use that
in my marketing now the next question
that I'm going to ask is like if you
could improve one thing about my gym
what would it be these are seed clients
they're not complainers they're not
canaries they're going to say oh that
coach sucks I hate your programming
you're never going to hear that from
these people they're going to say
something valuable like you know Chris
sometimes I come in I wish there was a
hair dryer in the bathroom right I I've
heard that before uh hey Chris you know
sometimes when I come in in the morning
the place is kind of cold whatever right
like you're gonna take their feedback
you don't want to do surveys and take
feedback from everybody but there are
certainly times when you're going to
want to take feedback from these best
people and then you're gonna ask them if
you're gonna recommend Catalyst to a
friend how would you approach that with
the friend okay and you might even be
able to coach them a little bit on this
like well what if you said that the next
thing you're going to do is overtly ask
for referral so you're sitting there you
you got your coffee you're having this
relaxed conversation you're gonna say
you know Chris you know Tammy you're
exactly the kind of person we love
having at the gym if you know somebody
else who would enjoy what we do I'd
really appreciate an introduction can
you think of anyone right now and then
what you're going to do is be directive
right take over Coach them to actually
refer that person so hey do you happen
to have that person's text would you
mind introducing us on text right now do
you have their email would you mind
introducing us on email right now and I
can take it from there thank them for
the valuable feedback share how you plan
to use their input to improve the gym
and then you know use this script above
okay now I want you to get some more
sales appointments I want you to get
some more reps get some more NSI some
more opportunities to coach people to
join your program right the problem is
that when I talk to most gym owners they
say I just need more leads but often 80%
of the time they've got lots of leads or
more leads than they're using they're
just wasting them they're not using them
they're not getting them to book an NSI
what they're doing is they're just
sitting and waiting they're waiting for
the lead to take action themselves
instead we need to coach the leads to
take the next step the second somebody
raises their hand and says I want help
by clicking through your ad clicking
onto your website filling in a form
whatever that is that's when you start
coaching them you're not charging them
money yet but you are coaching them
you're coaching them to take the next
step so these strategies are going to
help you do more with the assets you
already have by coaching people from
being a lead into booking a no sweat
intro the first is sell by chat you can
just message the people who follow your
business on Facebook and Instagram and
you can use your personal Facebook
connections for this okay and you know
this is all you have to say thanks for
following us we really appreciate it you
know are you currently active in your
Fitness one comment one question start a
conversation just like a human being
would if you were just introduced to
somebody at a speed dating event where
you just met somebody at Starbucks for
the first time hey what are you doing
for your Fitness these days right it
becomes natural and it becomes really
easy the more you practice it but it
should feel natural to them right out of
the gate
second is to start a local Facebook
group or find one for your city okay so
here's some examples that we just
happened to pull um off some local
Facebook groups most cities towns have a
local Facebook group or a local mom's
group for example these are great places
to look for clients message the person
who asked the question and the people
who comment it you know don't worry if
the posts are old like even if this post
is two years old or whatever that's fine
go back to them and say hey did you ever
find a personal trainer in the Jupiter
area for example next is a 5130 Pace
You' make this on your public Facebook
profile or even on Instagram and you're
gonna say I'm looking for five people in
you know whatever your city is Toronto
New York um who want to achieve this
thing lose five pounds get stronger in
the next 30 days send me a message you
want to keep this as simple as you
possibly can it's not I'm looking for
five busy adults who want to improve
their Dynamics mobility in the next 30
days like nobody cares about that
nobody's on Facebook to improve their
Dynamic Mobility keep it simple keep it
to lose weight or gain strength
something that simple right five people
who want to learn how to do a handstand
that's not bad it's simple um but you
know five people who want to lose 10
pounds in the next 30 days or five
people who want to lose five pounds in
the next 30 days or five men who want to
gain more energy in the next 30 days
these are good 5130 posts okay tell
people to shoot you a message and then
just follow that same same script how's
your Fitness going that's it okay here's
a good example of some 5130 posts people
are commenting your responding send me a
DM then you are sending them a DM if you
don't hear from them within about 12
hours all right next um you can do
something on your email list hopefully
you're capturing an email list so you
can send a message out to this right you
can copy this and we teach this all of
course in our mentorship program we give
you templates that you can use you can
copy paste you can be on a call with
your mentor and actually get this work
done while they're staring at you or
talking to you that way we know that
you're getting the work done and and by
the way this is one of the real Keys the
real values of coaching is that we help
you get the work done you know this as a
fitness coach as a gym owner that people
could find their own workout programs
out there they could buy their own
treadmills they could start jogging but
they don't and the reason that they hire
you is because they need coaching to get
the job done and it's the same with
business coaching You Could Read My
Books they're right here over my
shoulder you can get them all on Amazon
you can watch these videos the reality
is that most people will not get the
work done without coaching and that's
why we have a mentorship program so we
can actually help you get this stuff
done great so here's another email right
quick question that's the name of the
email the subject is literally this are
you still interested in improving your
Fitness in 2025 2026 whatever
if they respond yes you start a
conversation like a human would all
right strategy five is talk to people
you know you can make this a personal
goal go to a coffee shop go sign up for
pickle ball attend a networking event
Rotary Club whatever that is in your
city tell people what you do this will
feel weird weird at first you know if if
you're kind of an introvert you're
telling yourself that it's going to feel
awkward but if you start a conversation
with one person this is the fastest way
to build trust and the fastest way to
build your business and over time you
create this incredibly sticky net in
your community where even if the people
that you're talking to right now aren't
joining your gym they know a hundred
other people and if one of them want to
join your gym this person remers oh yeah
I talked to Chris at whatever event and
I think he's a great guy let me pass on
his information to this person if you're
anything like me everybody in your town
is like one degree of separation away if
I don't know you I know somebody who
does and the best way to reach everybody
in your town is to just start as many
relationships as possible next
look most gym owners should be using
paid ads because they're probably
competing against somebody that is but
jumping into paid advertising too soon
can get really expensive really quickly
if your offer and sales process aren't
dialed in paid traffic is also really
hard or harder to convert than leads
generated through organic methods like
referral and social media and content so
before you invest in ads focus on
securing quick wins through the organic
strategies that I've already covered but
when you are good at your sales process
when you are good at referrals when you
are good at social media and the email
strategies I just shared now you can
pour gas on the fire by using paid ads
so here's the funnel your ad should
promote an easy to understand offer and
Link directly to a landing page that's
optimized to capture contact information
that might be a form it might be like a
pixel and from there you want to get
your prospects to book a no sweat intro
and then it's your job to nurture them
and tell they buy nurture means you
carry the conversation to bridge between
that moment when they book an
appointment and they show up at your gym
and actually purchase okay so your ad
you know don't copy this one exactly but
follow the general formula we're looking
for this exact client that want to
achieve this dream outcome in a short
time period okay so you can you can see
kind of the template here now when
you're in the two-brain mentorship
program we actually help you build out
your ads so we remove guesswork we set
you up for Success we show you how to
measure how to tweak and how to keep you
know narrowing in your sites until
you've got the perfect ad Nobody Does
the perfect ad their first try it's not
a matter of being creative it's a matter
of being scientific sighting in your
rifle getting closer and closer and
closer until you've got the perfect
outcome to your ads that ad is going to
lead to a landing page where you capture
their information this information
capture is like getting somebody's phone
number at a speed dating event you're
doing that so that you can continue the
conversation the ads job is just to get
them to the
website if they're on the website the ad
has done its job mission accomplished
you've got a lead now it's the website's
job to convert them into booking an
appointment this is really important to
understand and this is why we coach you
on it in the two brand mentorship
process because a lot of people will say
I need more leads the reality is they've
got a lot of leads but they're sending
those leads to a bad website or they
don't have a sticky net or they're
flowing right out the door and they're
not being captured so this is the next
step is you got to have a landing page
on your website that actually converts
leads into appointments when you're
running ads you don't need to go big
there's no sense in spending $150 a day
you start off with five bucks a day run
three different variations of the same
ad or three different ads after five or
six days a week you look at which of the
three ads is doing the
best you kill the other two and you take
that money and you reinvest it in the
main ad now maybe you want to try two
other ads at the same time okay but then
you look again after a week which of
these three is best now and you double
down on that ad and cut the other ones
that's why you're getting better and
better results from your ads over time
because you're doubling down on what
works and killing what doesn't and that
is the scientific process of running ads
it's not a matter of being the most
creative having the best graphics having
the super Secret ad copy that is not it
you need to be scientific and start with
three ads and then you know double down
on the best one try another two double
down on the best one and keep getting
better and better and once you've got an
ad that's working you run it and run it
and run it sometimes for years until it
stops okay
the other key here is you got to know
your metrics like there's no sense just
throwing paint on a wall and hoping it
sticks you need to know how much you're
paying per lead how many people who see
your ad book a no sweat intro on the
landing page how many of those people
show up for their booked NSI that's
called your show rate how many people
who show up for your NSI actually close
who sign up that should called the close
rate how much money you generate from
the average initial sale that's called
your front-end revenue and then you can
calculate your return on ad spend people
who say like oh I spent 300 bucks on ads
and I didn't get any leads that tells me
that they're not tracking these metrics
and they're not sure what actually went
wrong okay it's like saying I bought a
new car and it doesn't work well why
doesn't it work does it not start do the
battery dead like is it out of gas what
is the problem we can solve it and once
you do have it solved you've got an
enormous advantage over every other gym
near you okay paid ads are a numbers
game it's not art it's science and to
scale you need to understand the basic
advertising math and track key metrics
like I've got here you also want to have
a baseline for these numbers before you
hire an ad Agency for your ads do not
abdicate responsibility to an ads agency
it's like hiring a chauffeur because
your car doesn't work you need to know
how to drive first then you know if the
Ad Agency is actually helping you out
and getting a good result or not and we
teach you how to do all of this with
templates and everything in our mhip
program we help you set up the ads we
show you exactly like here's where you
get these numbers here's how you track
them here's how you know when you're
getting a good result or you're not all
right so stage one is rapidly increase
Revenue through improved pricing
packaging and sales we went through um
how to increase armm we went through how
to get more leads and by the end of our
stage one you should understand how to
get more leads turn them into members
and make more money per member now it's
time to make the rest of your business more
more
resilient stage two we use a strategy
that's called the simple six and our
goal is to systemize the core elements
of the gym business which creates
Clarity for your staff and scalability
for you so the first thing we're going
to do is an audit I'll walk you through
that in a moment and based on the
results of that audit I'm going to give
you or your Mentor is going to give you
a project it could be a sales project it
could be a Content project for Content
marketing it could be a financial
project it could be a retention project
it could be an operational project to
make your business run more smoothly
could be a staffing project this is how
we tailor mentorship to you we give you
exactly what you need in the order that
you need it now let's talk about how we
determine your next best step or which
project you should be focused on next
instead of just saying you need to
improve your coaching because everybody
does or you need to improve your
marketing because everybody does after
you've got the basics down mentorship
means that we tailor the path to you gym
owners often don't know what's holding
them back they know they've got a lot of
options but they're completely
overwhelmed they can't figure out what
their next best step is the simple six
diagnostic measures your Gym's
performance against six core areas and
that helps you pinpoint the area in your
business that needs the most work or
where lies the best opportunity all
right let's work through this together
growing your gym can get pretty
overwhelming but one thing that a mentor
does really well is identify your next
best step and that means we're going to
single task our way to success we're
going to identify one thing that you can
do right now tell you exactly how to do
it give you all the tools that you need
to get it done and then move on to the
next thing what stops most of us from
growing is this paralysis of overwhelm
like I've got so many things I could do
I could start ads I could do referrals I
could put up door hangers what a mentor
is going to do is cut through all of
that and say do this one thing today and
as soon as it's done we'll work on the
next thing but how do you know what that
first thing is well this is what we call
the six strategies audit now what you'll
notice here is that each one of these
refers to a different metric in your
business so for example the first metric
is going to be net owner benefit how
much you take home the second one is
going to be how many clients you have
the third one will be armm your average
revenue per member the next will be leg
length of Engagement how long people
stay the fourth will be your effective
hourly rate how much you earn and the
last one will be uh expenses okay so Roi
here we go expenses now what we're going
to do is figure out what your next best
step should be so I'm going to be
circling these as we go now how much
money do you earn from your business
take home per month these numbers by the
way came from our our massive data set
called the state of the industry that we
collect and publish every single year
through Tu brain and so we know like
what the average gym owner earns and you
can rank yourself here okay so let's go
how much money do you earn from your
business take home per month well you
know the average gym owner is right
around between that 3500 and 4500 so why
don't we just give ourselves you know
maybe that 3500 now if you're somewhere
in between you want to select the lowest
possible number okay so it should be
pretty obvious the next is how many
clients do you have on recurring
memberships well you might say
well the industry average Coupe is about
126 I'm actually better than that I've
got 135 so I'm at 130 but I'm not at 150
I'm gonna highlight this 130 good okay
what is your average revenue per
membership per member per month well if
I take all the revenue that I have and I
divide it by my 135 members my armm
comes out to be about 120 well you know
it's I'm going to circle 115 here
because it's a little bit above that but
it's not 135
okay what is my average length of
Engagement in months I think that's
pretty good you know we're we're around
15 months which is good you know that's
above the industry average below the two
brain average but still pretty good so
here we go right I'm a five out of 10
I've gotten a lag of about 14 15 months
what's my time worth boy oh boy if I
take the amount of money that I take
home and I divide that by the hours that
I work I can see that my effective
hourly rate is about $25 bucks an hour
okay well you know what I if I worked an
hour or two less I could make that 28
but right now it's 21 I'm gonna highlight
highlight
that by the way this is a big eye opener
for a lot of people isn't it and then
finally how much of my money goes toward
expenses now this is not including
payroll this is the rent this is your
loan payment Etc okay maybe the
government for your corporate taxes what
percentage of that every month boy
that's high man I know like it's not
quite half but it's 45% of my money goes
right out the door to pay the landlord
to pay the utility bill to pay the
internet bill to pay the phone bill uh
to pay the you know whatever that is
it's 45% wow okay so I'm looking at this
chart and this is really really simple
what is my biggest opportunity for
improvement well it's probably the
lowest ranking number here okay so I see
two opportunities number
one improve armm number two improve the
value of your time look if you're a
struggling gym owner you're probably not
going to get away with working last I
said that earlier in this video your EHR
is not going to be your primary focus
that's naturally going to go up as you
increase your Revenue because you'll be
making more money in the same amount of
time you might even be working a little
bit more in the short term to to bring
those numbers up so that you can earn
more in the long term but you won't be
wasting time anymore you'll be spending
as much time or maybe even a little bit
more time in the short term but your
time's going to become dramatically more
valuable from doing this work and so
looking at all these options the one
that I'm going to pick is right here
armm okay so if I've got 130 clients
already I'm doing pretty well there that
should not be my focus what I should be
looking at is increasing the armm of the
clients that I do have because let's
face it if I can go from you know 115
just to the next step if I can if I can
go up to 135 here that's adding $20 a
month per client and if you multiply
that by 130 clients I mean we're talking
about $2,600 a month and all of that
goes straight to the bottom line because
there's no expenses that come along with
that usually okay so this is how we
determine your next best step my next
best step according to this is very very
clear I need to focus on increasing the
average revenue that I make per member
not how many members I have not
retention not how many hours I work okay
if I do that then my next best step
after that is probably going to be
giving myself a raise but we'll get
there the first next best step is let's
increase your armm and that's how the
six strategies audit works now at tuin
we have a dashboard that does this with
you you put in your metrics every month
your Mentor is working one-on-one here's
your next bet step so our strategy is
going to be increase armm how are we
going to do that well the mentor is
going to give you some options increase
your rates sell an on-ramp offer
personal training like there's a dozen
different ways that you can increase
your armm by 10 $20 over the next couple
of months and the Menor is going to help
you identify that and work through it so
I said that we identified your next best
step your opportunity to improve using
that audit and again in brain we have an
app for that it's not quite as
rudimentary like circling things on a
sheet but you get it
and so after we've done that we assign a
project to help you improve that metric
so for example if you need to improve
your arm we're going to give you a sales
project if you need to improve your
client headcount or get more leads we're
going to give you a Content project if
you uh need to fix your expenses or you
don't understand your metrics you don't
feel like you have control of your
business we're going to give you a
financial project if your clients are
leaving before the two-year Mark we're
going to give you a retention project
and if you know you're you're
replaceable in the business you're
constantly working a 16 hour day you're
overwhelmed you have to answer every
phone call you can't trust your staff to
do it without you we're going to give
you an operational project and if you
know you're you've got staff but they're
kind of all over the place some are good
some are bad whatever you don't have
time you're micromanaging them we're
going to give you a staffing project
okay most gym owners struggle because
they're trying to fix everything at once
instead you need to focus on the project
that corresponds with the weakest area
of your gym that's your biggest
opportunity fix that and once that's
done retake the diagnostic and work on
the next weakest area and you repeat
that process over and over until you've
completed six projects by then you'll
have a dramatically stronger gym it will
look completely different to you and we
can go into each project in detail now
so you've got a sense of what those are
so the first project that we give gym
owners in our menhip program is go get
five new clients so you've done that
first stage right you you've built your
sales process you've role played it
you've got your sales binder you know
what your intro offer is you're good at
the prescriptive model now it's time to
go and we call this sell week and it
should sound like hell week but the
first thing I want before I get into
sell week with you I want you to
understand that the the best next
client is probably going to come from
your current clients it's easier to
increase your armm on the clients that
you have than to go out there and get a
stranger to sign up the next best
audience for sales is your former
clients these people already know like
and trust you it's a way easier to get
somebody who used to come to your gym to
come back than it is to find a stranger
and convince them to start exercising at
your gym on these days for this price
then the next best audience for your
sales is your email list these people
already are paying attention they're
just not paying you money yet and so
it's just a small step to get them to
come into your gym talk to you get a
prescription and start working out the
next best audience after that are your
organic audiences these are people who
are also paying attention they're just
paying attention to a lot of other
people and so you know we want it might
take a little bit more work but we can
convince them to take the step into your
gym then the next best audience is
referrals these are strangers but
they're only one degree of separation
away so somebody that they know like and
trust is recommending you but they don't
know like or trust you yet and then
finally strangers so why while we do
want to talk to strangers we do want to
generate leads from our communities
people we haven't met yet they're our
last priority after we've exhausted all
of these other ones okay so here's how
sell week works we teach a lot of
marketing and sales strategies in the
two brain menhip course and partway
through that course we have what we call
cell week and it's supposed to sound
like hell week on purpose because here's
what we want you to do we want gym
owners to practice getting reps at
things until those things are successful
mentorship is never one and done we're
going to teach you this thing you're
going to do it it's going to be perfect
the first time just like Fitness and so
what we want to do is we want to share a
bunch of different strategies get you
working on those repeatedly until you
find which ones are most comfortable for
you which ones you're best at so let's
look at sell week so what we're going to
do is we're going to be looking at
getting some clients back we're going to
be doing um some referral marketing
we're going to be doing some organic
social media some sales role play some
referral marketing so a bring a friend
Friday event a 5130 email post an
organic social uh post and then some
paid ads and what we're going to do is
we're going to go all in on just selling
five new members secret trick this is
one way that people pay for our program
once they get started really really
quickly the ROI is massive because we do
things like this instead of just
teaching you stuff it's all about taking
action keep doing what's working you
know repeat and repeat and get better
and better that's virtuosity so what we
do in cell week is this we'll say okay
you you're going to be trying all these
things so the first is a 10-word email
to previous clients the most likely
clients to join your gyms are the ones
who were already part of your gym and
then they left and then they just kind
of forgot to come back so we're going to
send out a 10-word email okay in general
people usually get one to two clients
back that's a big old check mark great
and that's one done then you're we going
to go to referral marketing sometimes we
call this Affinity marketing we're going
to go to a client who's training with us
and we're going to say it is so amazing
to have you here we are so proud of your
progress you've mentioned your wife a
couple of times she's an accountant we
know it's a stressful time of the year
um what do you think it would take to
get her to come in and do a one-on-one
workout with you next Tuesday well we
could invite her let's invite her great
and then when she shows up we we try out
a little workout with the husband the spouse
spouse
and then we just do an on the spot no
sweat intro ask about her goals and then
we try to sign her up and when that
works we can check that off and we've
already got two now keep in mind that
these are things don't take a day right
you've already learned how to do them
you've practiced them now it's time to
just execute next an organic social
maybe we make a 5130 post and two or
three people respond yeah I'm interested
you know I'm looking for five women who
have this one goal to lose five pounds
in the next 30 days people respond
they're interested we bring them in in
we sign them up sales roleplay this
always improves our close rate which
means that if we've already got nsis
coming in we're more likely to sign
those people up and Coach them into
joining our gym okay uh Affinity
marketing there's another great one hey
by the way I know your wife is an
accountant what if I went to her office
and did a lunch and learn to talk to
accountants about how to beat stress how
to stretch at their desk so they're not
getting stress headaches how to keep
moving so they're not gaining weight or
inter iing their stress okay so we could
probably set that up it's not going to
pay off this week maybe but maybe it
will maybe we can get that done by
Friday uh bring a friend Friday we can
set that up gym owners quite often get
two or three people to sign up from
there an email post we can send the same
email as we did in our organic marketing
but to a different audience through our
list I'm looking for five women who with
one goal in the next 30 days you know
sometimes people get people to sign up
through an email list instead of through
social um another one is organic social
just posting a link to your brand new no
sweat intro option on your website will
often get people to sign up and of
course paid ads but here's the trick we
want to spend one week just focused on
getting five new clients based on the
stuff that you've already learned so you
learn it you practice it with the mentor
then you practice it on live clients and
now that you've done it once you can
start trying to get better at it get
good at it just like you're learning an
air squad or a press or a cleager first
you try it the coach gives you some
feedback you try it again you do a
little bit better and the more you do it
the better you get with feedback and
that is what sell week is all about and
this is how people pay for mentorship so
quickly in our program it's one of the
things that we do this might look
overwhelming to you especially after
I've gone through it but we teach each
of these things to every two brand
client and by the time you get through
stage one of our program you will know
how to do these exactly and your Mentor
is still there to do them with you if
you're uncomfortable or unsure oh boy I
don't think I can do it very well yet we
can get practice reps the mentor is
there to coach you through sell week
okay in our toolkit all the resources to
do all of this stuff is right there it's
copy paste do exactly this thing at this
time with these words in this picture
it's very very simple so you can take
action and actually get results the next
project is marketing and so now we want
to start building trust with what we
would call Brand marketing and we do
that through cont content this is
content right I'm I'm doing something to
help you I'm not giving you a big sales
pitch the content that's in gim owners
united.com is there to help you get
results this is the kind of content that
I'm talking about none of us sells
knowledge anymore your clients can find
knowledge but they want to find it from
somebody they can trust and so you need
to create content and you're going to do
that for 30 days in a row so this the
next project that we give to people
especially if they're having trouble
with lead nurture or generating leads is
to post content 30 days in a row and so
what that means is we're going to tell
you what to post and we're GNA help you
understand that content quantity is more
important than content quality the goal
here is just to try out a few different
mediums like podcasting blogging YouTube
find out where you feel most comfortable
and then double down on that and to help
you do that we give gym owners in two
brain a Content cheat sheet a Content
calendar and what you do is you pretend
that I'm interviewing you you take out
your phone you shoot a video you record
your voice or you you type your response
in a blog post whatever and we'll say
you know day one share the Journey of
your gym what what made you want to open
a gym in the first place and it's like
I'm interviewing you okay so you use the
topics as a cheat sheet the consistency
is the most important thing and every
day for 30 days you publish this content
with our help and hopefully you know uh
you don't stop at 30 days we have
hundreds of sample topics and posts and
blog posts that you can copy and paste
in our uh blog bank for two brand
clients to the third project that we
give to people who need to improve
retention is mapping their client
Journey now retention drives profit most
gyms who need to make more profit or
most gym owners who need to make more
money can do that more easily by keeping
the clients they have longer than by
getting new clients losing members kills
your momentum we we found that the
average gym owner would make an extra
$45,000 a year if every single client in
their gym saved three more months than
they currently are right that's it and
so more importantly you need to keep a
client for two years because that's long
enough for them to build a habit that
changes their lives so that should
actually be your goal it's also great
for your business the way that we're
going to improve that is we're going to
map out every step in your client's
Journey from the day they come in the
door all the way through the point where
they are fully bought in they're
committed and they're on a recurring
membership that's usually about 90 days
to start later we'll do a longer client
Journey but at first this will help us
keep clients through that 90day Mark and
set them up for Success so the first
phase is we assess okay so we do an
objective measurement here's where you
want to go here's where you are now here
are all the steps that you'll need to
hit to get there that's the assessment
phase the second is to admit them which
is to coach them to sign up so you put
them into your on-ramp and then you
affirm their commitment with a text the
next day and emails and calls and
appointments so they never have time or
brain space to experience buyers remorse
that's what affirmation is hey here's a
video from your new coach welcoming you
to class stuff like that phase three you
activate them and you acclimate them so
you take them through your on-ramp you
teach them about the culture of your gym
you teach them a philosophy of your
CrossFit program you you teach them how
to use the kettle bells and what the different colors mean you make them
different colors mean you make them comfortable you introduce them to three
comfortable you introduce them to three other people so they've got these
other people so they've got these connections okay activate and acclimate
connections okay activate and acclimate them phase four is accomplished find a
them phase four is accomplished find a win find a bright spot use like a an
win find a bright spot use like a an Ascension model now you're a yellow bell
Ascension model now you're a yellow bell that kind of thing you know let them
that kind of thing you know let them feel like they can do this put them on a
feel like they can do this put them on a Podium take their picture you did your
Podium take their picture you did your first 100 pound deadlift you know that's
first 100 pound deadlift you know that's amazing that kind of thing it's not just
amazing that kind of thing it's not just praising them it's putting them on a
praising them it's putting them on a Podium and making them famous and then
Podium and making them famous and then finally phase five is moving them into a
finally phase five is moving them into a regular recurring membership that's
regular recurring membership that's adoption and Advocate you know the the
adoption and Advocate you know the the secret trick that keeps people sticking
secret trick that keeps people sticking around longer is they bring a friend in
around longer is they bring a friend in because if their friend is there they're
because if their friend is there they're not going to quit before the friend does
not going to quit before the friend does because they're the one that recommended
because they're the one that recommended you to the friend so referrals are
you to the friend so referrals are actually an amazing retention play for
actually an amazing retention play for your current members too we're going to
your current members too we're going to map this all out in our mhip program
map this all out in our mhip program we're going to give it to you step by
we're going to give it to you step by step we're going to work you through a
step we're going to work you through a spreadsheet step by step we're going to
spreadsheet step by step we're going to give you sample texts we're going to
give you sample texts we're going to give you video prompts to send to people
give you video prompts to send to people we're going to give you articles that
we're going to give you articles that you can send out show you how to build
you can send out show you how to build all of this and even automated if you've
all of this and even automated if you've got a CRM software in some gyms you even
got a CRM software in some gyms you even want to make a beautiful graphic and put
want to make a beautiful graphic and put it on your wall this is a graphic that I
it on your wall this is a graphic that I have on my wall at Catalyst you know we
have on my wall at Catalyst you know we tell people exactly where their
tell people exactly where their appointments are now of course the
appointments are now of course the client Journey that we build is way more
client Journey that we build is way more detailed than this but I'm not going to
detailed than this but I'm not going to put the text of every email that I'm
put the text of every email that I'm going to send the client up on my wall I
going to send the client up on my wall I just want a simple graphic that helps
just want a simple graphic that helps them understand there's a process here
them understand there's a process here there are steps and let them see what's
there are steps and let them see what's coming next when a client doesn't know
coming next when a client doesn't know what's coming next they run out of
what's coming next they run out of future and usually they run out of your
future and usually they run out of your gym too okay we're going to give you a
gym too okay we're going to give you a visual like this that you can build for
visual like this that you can build for your gym if you want to you can print it
your gym if you want to you can print it out and put it up on your wall like mine
out and put it up on your wall like mine I think it looks amazing it sets their
I think it looks amazing it sets their client expectation and setting that
client expectation and setting that expectation of here's what's coming next
expectation of here's what's coming next increases your leg now that the clients
increases your leg now that the clients are staying longer the first step toward
are staying longer the first step toward dialing back your hours as an owner is
dialing back your hours as an owner is going to be standardizing your
going to be standardizing your operations so that's project number four
operations so that's project number four people who couldn't leave their gym who
people who couldn't leave their gym who couldn't take a day off for example um
couldn't take a day off for example um people who couldn't go three days with
people who couldn't go three days with no contact they need to standardize
no contact they need to standardize their operations they need to get their
their operations they need to get their business out of their head and into a
business out of their head and into a Playbook if everything depends on you
Playbook if everything depends on you your gym is absolutely fragile you to
your gym is absolutely fragile you to make your gym resilient you must get the
make your gym resilient you must get the best practices out of your head and into
best practices out of your head and into a Playbook that anybody could follow
a Playbook that anybody could follow these are called standard operating
these are called standard operating procedures you know once upon a time I
procedures you know once upon a time I was doing a powerlifting meet this would
was doing a powerlifting meet this would have been 2006 and I got injured I tore
have been 2006 and I got injured I tore my ql the next day I had to go to the
my ql the next day I had to go to the gym with one leg that wouldn't really
gym with one leg that wouldn't really even work I tightened up my my weight
even work I tightened up my my weight belt my inor powerlifting belt under my
belt my inor powerlifting belt under my shirt cranked it down took like four
shirt cranked it down took like four Tylenol drove myself to work could even
Tylenol drove myself to work could even get out of the truck I had to get
get out of the truck I had to get somebody to help me into the building
somebody to help me into the building train my clients all that day couldn't
train my clients all that day couldn't pick up a weight every one of my clients
pick up a weight every one of my clients was like what are you doing here but I
was like what are you doing here but I couldn't lose the revenue and I couldn't
couldn't lose the revenue and I couldn't trust somebody else to train them the
trust somebody else to train them the right way let alone open the door take
right way let alone open the door take the money book the appointment I felt
the money book the appointment I felt like I had to do everything myself and
like I had to do everything myself and that's when I learned I had to get my
that's when I learned I had to get my business out of my head if you can't go
business out of my head if you can't go three days without any contact with your
three days without any contact with your business and be confident that the
business and be confident that the business will not just survive but grow
business will not just survive but grow without you this section is for you you
without you this section is for you you want your business to be on paper and
want your business to be on paper and out of your head because nobody can read
out of your head because nobody can read your mind your staff has to be able to
your mind your staff has to be able to follow the same processes over and over
follow the same processes over and over consistently they should coach a class
consistently they should coach a class the same way every time they should
the same way every time they should clean the gym the same way every time
clean the gym the same way every time they should prepare the panel the same
they should prepare the panel the same way every time they should run the
way every time they should run the billing the same way every time this
billing the same way every time this creates a predictable business that you
creates a predictable business that you don't have to stress or micromanage
don't have to stress or micromanage anybody but the key is to write off
anybody but the key is to write off these standard operating procedures as
these standard operating procedures as clearly as possible you have to make
clearly as possible you have to make them eight-year-old easy we call it
them eight-year-old easy we call it eight-year-old easy because that means
eight-year-old easy because that means an eight-year-old could understand it
an eight-year-old could understand it but they would also be encouraged to ask
but they would also be encouraged to ask you questions if they don't understand
you questions if they don't understand something eight years old is kind of
something eight years old is kind of when we stop asking those questions okay
when we stop asking those questions okay so you want to make this so simple that
so you want to make this so simple that anybody could pick it up for the first
anybody could pick it up for the first time and automatically understand
time and automatically understand what you're saying step by step without
what you're saying step by step without any gaps for me I have to put myself in
any gaps for me I have to put myself in a beginner's mindset to do this and so
a beginner's mindset to do this and so if I'm writing for example an opening
if I'm writing for example an opening checklist and I'll be giving this to
checklist and I'll be giving this to whomever the coach is or the first
whomever the coach is or the first person to arrive in my gym every morning
person to arrive in my gym every morning I want to actually walk through the
I want to actually walk through the steps myself because I'm really guilty
steps myself because I'm really guilty of skipping steps and assuming people
of skipping steps and assuming people will know or assuming things are common
will know or assuming things are common sense or they're going to read my mind
sense or they're going to read my mind like that's not going to happen I have
like that's not going to happen I have to make it 8-year-old easy so this is
to make it 8-year-old easy so this is going to be an opening checklist each
going to be an opening checklist each day I'm going to start from the very
day I'm going to start from the very beginning so what I'm going to do is I'm
beginning so what I'm going to do is I'm gonna actually carry a notepad with me
gonna actually carry a notepad with me I'm G to park my truck behind my gym I'm
I'm G to park my truck behind my gym I'm G to take the worst spot in the lot and
G to take the worst spot in the lot and save the better spots for my clients so
save the better spots for my clients so park in
park in back that's step one what do you think
back that's step one what do you think step two is going to be well it's going
step two is going to be well it's going to be unlock the door
right do you want to leave the door unlocked well you probably not I I would
unlocked well you probably not I I would lock it behind
me for now because I'm assuming that I'm there pretty early to get things opened
there pretty early to get things opened up the next thing I'm going to do is I'm
up the next thing I'm going to do is I'm going to disable the
going to disable the alarm seems like Common
Sense the code at my gym is 1218 don't
1218 don't tell and then the next thing that I'm
tell and then the next thing that I'm going to do is turn on all of the
lights now I have a a fairly big siiz gym 6,500 square feet and it's
gym 6,500 square feet and it's partitioned off into three separate kind
partitioned off into three separate kind of areas and if I don't tell the staff
of areas and if I don't tell the staff turn on all of the lights they will just
turn on all of the lights they will just turn on the lights for the area that
turn on the lights for the area that they're going to be coaching in or using
they're going to be coaching in or using and what that means is that when
and what that means is that when somebody comes through the door you go
somebody comes through the door you go through this hallway and you see a
through this hallway and you see a bright light down that way and you see
bright light down that way and you see just darkness over here and it looks
just darkness over here and it looks kind of abandoned like who's here okay
kind of abandoned like who's here okay then I'm going to have them adjust the
then I'm going to have them adjust the Heat or the
temperature to 65 degrees okay in the winter time we have it a little bit
winter time we have it a little bit warmer overnight in the summer we might
warmer overnight in the summer we might have the air conditioning off
have the air conditioning off overnight then I'm going to put start
overnight then I'm going to put start music
okay and I'm going to tell them exactly where to put it because if every coach
where to put it because if every coach is choosing their own music who knows
is choosing their own music who knows what they're going to pick some clients
what they're going to pick some clients who are coming in first thing in the
who are coming in first thing in the morning don't want to listen to gangster
morning don't want to listen to gangster rap Al they might also not want to
rap Al they might also not want to listen to my music which is going to be
listen to my music which is going to be like old school Metallica some clients
like old school Metallica some clients who are coming in after dinner or at
who are coming in after dinner or at lunchtime might want that right they
lunchtime might want that right they might want faster louder music and so
might want faster louder music and so start the music and you're going to put
start the music and you're going to put you know Spotify
Fitness playlist or whatever okay for many years before there was internet
many years before there was internet radio we would just have like a a couple
radio we would just have like a a couple of burn CDs with a mix and we'd replace
of burn CDs with a mix and we'd replace that every three months or so and we
that every three months or so and we just tell them like you put this in you
just tell them like you put this in you do not play your own music through your
do not play your own music through your phone okay that's key then what time do
phone okay that's key then what time do you want them to unlock the
you want them to unlock the door 15 minutes before
class okay so people can start coming in and just you know they're going to warm
and just you know they're going to warm up with the coach but they need to put
up with the coach but they need to put their bag down they need to go to the
their bag down they need to go to the bathroom they need to change maybe
bathroom they need to change maybe whatever right but you want them to feel
whatever right but you want them to feel comfortable um showing up a little bit
comfortable um showing up a little bit early and then you know start
time you might want to even have your class breakdown but that's going to be a
class breakdown but that's going to be a separate sop because that class the
separate sop because that class the class breakdown is going to happen at
class breakdown is going to happen at any time of the and you want every class
any time of the and you want every class to be run the exact same way now this
to be run the exact same way now this doesn't mean that there's no room for
doesn't mean that there's no room for different coach personalities of course
different coach personalities of course there are and of course the music's
there are and of course the music's going to be different at lunchtime than
going to be different at lunchtime than it is at 5: a and of course you want
it is at 5: a and of course you want different coaches having different
different coaches having different styles that's fine but every client
styles that's fine but every client needs to know a few things number one
needs to know a few things number one the class is going to start precisely on
the class is going to start precisely on time this means that hey if class isn't
time this means that hey if class isn't going to start till 5: after I can stay
going to start till 5: after I can stay at my desk for an extra 5 minutes and
at my desk for an extra 5 minutes and then drive across town and then I'm not
then drive across town and then I'm not missing anything I'm not wasting any
missing anything I'm not wasting any time also it's going to end precisely on
time also it's going to end precisely on time so that means I know exactly when I
time so that means I know exactly when I can get out of the gym and back to work
can get out of the gym and back to work to pick up my kids whatever that is you
to pick up my kids whatever that is you want to be predictable predictable is
want to be predictable predictable is good the first Hallmark of Excellence is
good the first Hallmark of Excellence is predictability you need to build on a
predictability you need to build on a solid predictable platform the other
solid predictable platform the other thing that needs to happen is a client
thing that needs to happen is a client needs to know that no matter who is
needs to know that no matter who is coaching the class tonight it's going to
coaching the class tonight it's going to start on time finish on time there's
start on time finish on time there's going to be a really good warm-up
going to be a really good warm-up there's going to be a lot of excitement
there's going to be a lot of excitement loud music fun times good leadership if
loud music fun times good leadership if you have in your gym people saying well
you have in your gym people saying well I don't really want to come on Tuesday
I don't really want to come on Tuesday at 6 because Coupe is coaching and I
at 6 because Coupe is coaching and I he's boring you got a huge problem with
he's boring you got a huge problem with consistency more than anything else it's
consistency more than anything else it's not a fix the coach problem it's a fix
not a fix the coach problem it's a fix the process problem and this is how you
the process problem and this is how you do it you want to be granular you might
do it you want to be granular you might think like ah man people are going to
think like ah man people are going to think that I think they're an idiot if I
think that I think they're an idiot if I break this down to this level that's not
break this down to this level that's not true you're way better off to have every
true you're way better off to have every single step and have them say okay I you
single step and have them say okay I you know I I get it then to skip a step you
know I I get it then to skip a step you know for
know for example uh you forget to tell them to
example uh you forget to tell them to turn on all the
turn on all the lights and then you know they just don't
lights and then you know they just don't do it right you're way better off to
do it right you're way better off to make it eight-year-old simple make it
make it eight-year-old simple make it simple as you can and then make it
simple as you can and then make it simpler try to see it through other
simpler try to see it through other people's eyes and approach this with a
people's eyes and approach this with a beginner's mind this is the first step
beginner's mind this is the first step to creating Independence in your gym
to creating Independence in your gym because you're con you're creating
because you're con you're creating consistency even when you're not there
consistency even when you're not there we call this passing the hit by the bus
we call this passing the hit by the bus test if you were hit by a bus today
test if you were hit by a bus today could somebody come into your gym pick
could somebody come into your gym pick this book up tomorrow and run your gym
this book up tomorrow and run your gym to the exact same level of Excellence
to the exact same level of Excellence that you would that's the test okay once
that you would that's the test okay once you've created standard operating
you've created standard operating procedures for all of your key gim
procedures for all of your key gim operations you put them all together
operations you put them all together into one document that's called a staff
into one document that's called a staff Playbook now this is an operating system
Playbook now this is an operating system for your gym it's how you know that
for your gym it's how you know that every process gets followed the exact
every process gets followed the exact same way consistently while you're away
same way consistently while you're away from the gym now we're also going to
from the gym now we're also going to help you introduce this to your staff
help you introduce this to your staff because if your Gym's been around for
because if your Gym's been around for five years or longer and you haven't had
five years or longer and you haven't had these before this is going to be new but
these before this is going to be new but we're going to coach you through how to
we're going to coach you through how to introduce this to your staff to get them
introduce this to your staff to get them on board and following the Playbook even
on board and following the Playbook even if you haven't done it before once the
if you haven't done it before once the Playbook is done and it's been
Playbook is done and it's been introduced to your staff then we
introduced to your staff then we encourage the owner to take a three-day
encourage the owner to take a three-day vacation from their gym not because
vacation from their gym not because everything's going to be perfect but
everything's going to be perfect but because they need to test what's going
because they need to test what's going to break so now that the service is
to break so now that the service is standardized let's make sure that your
standardized let's make sure that your gym is financially strong so what we
gym is financially strong so what we want every gym owner to do when they're
want every gym owner to do when they're in stage two of our mentorship program
in stage two of our mentorship program is to give them themselves a raise most
is to give them themselves a raise most gym owners struggle with financial
gym owners struggle with financial reporting and quite often they're scared
reporting and quite often they're scared to even look at their metrics or their
to even look at their metrics or their bank account because they feel like it's
bank account because they feel like it's not in their control and they just they
not in their control and they just they don't want to know they hide from their
don't want to know they hide from their numbers and that means that they're in
numbers and that means that they're in the backseat of their business they're
the backseat of their business they're not driving it they're kind of a
not driving it they're kind of a passenger and they're at the mercy of
passenger and they're at the mercy of this car that's going a 100 miles an
this car that's going a 100 miles an hour but nobody's behind the wheel you
hour but nobody's behind the wheel you have to know your numbers if you want to
have to know your numbers if you want to take control grab the wheel of that
take control grab the wheel of that business or make the car go faster and
business or make the car go faster and so that means if you're going to pay
so that means if you're going to pay yourself more you got to know these
yourself more you got to know these numbers so here's what we're going to do
numbers so here's what we're going to do I've got this Finance project I'm going
I've got this Finance project I'm going to teach you how to read a p&l this is a
to teach you how to read a p&l this is a skill that you will keep for the rest of
skill that you will keep for the rest of your life this is a skill that would
your life this is a skill that would cost you 60 70,000 to learn if you went
cost you 60 70,000 to learn if you went to college for it we're going to give it
to college for it we're going to give it to you in our our mentorship program
to you in our our mentorship program we're going to give you a Sandbox p&l
we're going to give you a Sandbox p&l we're going to teach you how to use it
we're going to teach you how to use it but most importantly we're going to play
but most importantly we're going to play with it we're going to get you
with it we're going to get you comfortable using it so that for the
comfortable using it so that for the next three decades of gym ownership you
next three decades of gym ownership you are comfortable taking control of your
are comfortable taking control of your financials and so I'm going to walk you
financials and so I'm going to walk you through this really briefly now but in
through this really briefly now but in our program not you're going to learn to
our program not you're going to learn to use this you're going to be comfortable
use this you're going to be comfortable with it you know we're not going to
with it you know we're not going to force you to do something that you're
force you to do something that you're uncomfortable with we're not going to
uncomfortable with we're not going to force you to become an accountant or
force you to become an accountant or give you an MBA you are going to learn
give you an MBA you are going to learn to use this tool just like you would use
to use this tool just like you would use a barbell with a client this is a sample
a barbell with a client this is a sample micro gym profit and loss it's a basic
micro gym profit and loss it's a basic Financial document that's kind of like
Financial document that's kind of like the steering wheel of your business this
the steering wheel of your business this is what you use to make decisions
is what you use to make decisions instead of following your gut or chasing
instead of following your gut or chasing ideas we give you a copy of this in the
ideas we give you a copy of this in the mentorship program very early for a
mentorship program very early for a couple of reasons number one we really
couple of reasons number one we really want to help you fill it out number two
want to help you fill it out number two we want you to be comfortable using it
we want you to be comfortable using it because if you're comfortable using it
because if you're comfortable using it it's like being comfortable driving your
it's like being comfortable driving your car this is how you take
car this is how you take control if you don't know how to use
control if you don't know how to use this and hey I've been there you know I
this and hey I've been there you know I was like I don't want to be an
was like I don't want to be an accountant I want to run my gym I want
accountant I want to run my gym I want to be a coach but if you don't know how
to be a coach but if you don't know how to use this you're not really driving
to use this you're not really driving the car you're always at the mercy of
the car you're always at the mercy of external events or you know luck or good
external events or you know luck or good marketing and you never really know when
marketing and you never really know when something is working and when it's not
something is working and when it's not you're making guesses instead of making
you're making guesses instead of making informed decisions so we give you a
informed decisions so we give you a sample of this and you can turn right
sample of this and you can turn right around and give this to your bookkeeper
around and give this to your bookkeeper you know they can set up your QuickBooks
you know they can set up your QuickBooks or whatever your accounting software to
or whatever your accounting software to match this we can even feed it directly
match this we can even feed it directly into our two brain dashboard every month
into our two brain dashboard every month so that you don't have to manually
so that you don't have to manually answer this stuff but just like changing
answer this stuff but just like changing your tires even if you never plan on
your tires even if you never plan on changing your tires yourself you should
changing your tires yourself you should know how to do it so that you're not
know how to do it so that you're not stuck alone in the dark somewhere let me
stuck alone in the dark somewhere let me just run you through what a profit and
just run you through what a profit and loss statement is the profit and LW
loss statement is the profit and LW statement has broken down to track your
statement has broken down to track your money where it comes from where it's
money where it comes from where it's going and what's left over first where
going and what's left over first where it's coming from this is your Revenue so
it's coming from this is your Revenue so this is where you want to break down how
this is where you want to break down how many members you have your average
many members you have your average membership price you know you can
membership price you know you can calculate the total revenue that you're
calculate the total revenue that you're bringing in each month and you can see
bringing in each month and you can see your arm I'm going to come back and show
your arm I'm going to come back and show you a little trick with this in a moment
you a little trick with this in a moment the next part is your expenses okay
the next part is your expenses okay where's your money going and I'm just
where's your money going and I'm just going to hit a little little button here
going to hit a little little button here so you can see something
here okay so you can go line by line through your expenses and see where your
through your expenses and see where your money is going if you're paying for
money is going if you're paying for affiliation maybe that's here you know
affiliation maybe that's here you know cleaning what are you paying what are
cleaning what are you paying what are you paying for your insurance put it
you paying for your insurance put it here what are you you know putting
here what are you you know putting towards your marketing what's your
towards your marketing what's your actual rent um you know what's your
actual rent um you know what's your Merchant fees change that here okay so
Merchant fees change that here okay so that you know exactly where your money
that you know exactly where your money is going because if you're anything like
is going because if you're anything like me before I started looking at this I
me before I started looking at this I didn't have control of my business and
didn't have control of my business and so all I would see is my business bank
so all I would see is my business bank account and quite often I would be too
account and quite often I would be too scared to even look at that for fear
scared to even look at that for fear there was nothing in there and so you
there was nothing in there and so you want to know like well how come I've got
want to know like well how come I've got all these clients and money's coming in
all these clients and money's coming in but like there's nothing left over at
but like there's nothing left over at the end of the month this will tell you
the end of the month this will tell you exactly where that money is going you
exactly where that money is going you should be looking at this once a month
should be looking at this once a month so that you know not because you're
so that you know not because you're making mistakes not because people are
making mistakes not because people are stealing from you but because you need
stealing from you but because you need to know where the money is coming from
to know where the money is coming from and where it's going and why it's
and where it's going and why it's different this month than last okay so
different this month than last okay so this is the part of the p&l that tells
this is the part of the p&l that tells you where your money is going okay and
you where your money is going okay and this part too this is your staff pay I
this part too this is your staff pay I said earlier your biggest investment now
said earlier your biggest investment now we've set this p&l up in Tu brain so
we've set this p&l up in Tu brain so that it automatically calculates how
that it automatically calculates how much you're paying for classes how much
much you're paying for classes how much you're paying pay your coaches for
you're paying pay your coaches for personal training or nutrition coaching
personal training or nutrition coaching or whatever how much you're paying
or whatever how much you're paying coaches to do other things like social
coaches to do other things like social media or admin or cleaning or the CSM
media or admin or cleaning or the CSM job or whatever that is and what the
job or whatever that is and what the total is here okay then we want to know
total is here okay then we want to know how much is going to you so this is you
how much is going to you so this is you know you are the best investment that
know you are the best investment that your gym can make you're the best
your gym can make you're the best investment that you can make in yourself
investment that you can make in yourself but we want to know how much you're
but we want to know how much you're making from a salary and how much you're
making from a salary and how much you're making to coach classes because if you
making to coach classes because if you decide to coach less or coach more you
decide to coach less or coach more you need to adjust this to what will happen
need to adjust this to what will happen and then finally owner pay now we built
and then finally owner pay now we built this out for a gym owner just like you
this out for a gym owner just like you to see them show them like if they want
to see them show them like if they want to earn 100K a year how many clients do
to earn 100K a year how many clients do they need at what armm so this coach
they need at what armm so this coach said well I've got space and coaching to
said well I've got space and coaching to help 150 clients I can pay my coaches 30
help 150 clients I can pay my coaches 30 bucks per class if I run 50 classes a
bucks per class if I run 50 classes a week that is a lot for 150 members you
week that is a lot for 150 members you could probably do it with 35 classes but
could probably do it with 35 classes but that's okay then um I want to also pay
that's okay then um I want to also pay for health care and employment taxes or
for health care and employment taxes or whatever you know they're in a state
whatever you know they're in a state where they're their employees are are
where they're their employees are are employees and not subcontractors so they
employees and not subcontractors so they increase their overhead by this
increase their overhead by this much then they said okay well what if I
much then they said okay well what if I um you know like did more personal
um you know like did more personal training what if I added a nutrition
training what if I added a nutrition program or started selling supplements
program or started selling supplements and we could put those in here to see
and we could put those in here to see how that would affect their numbers now
how that would affect their numbers now what's really interesting here is that
what's really interesting here is that we work with a lot of gyms that are
we work with a lot of gyms that are Studios like personal training maybe
Studios like personal training maybe they're semi-private and so what they're
they're semi-private and so what they're going to do is they're going to use a
going to do is they're going to use a p&l just like this but they're not going
p&l just like this but they're not going to Target 150 members maybe they target
to Target 150 members maybe they target 50
okay so now what they're going to do is they're going to do this with 50 members
they're going to do this with 50 members a month okay they're not going to have
a month okay they're not going to have any secondary revenues streams all
any secondary revenues streams all they're going to do is semi-private
they're going to do is semi-private they're going to charge at least 205 a
they're going to charge at least 205 a month they're going to do you know
month they're going to do you know $112,000 in expenses a month because
$112,000 in expenses a month because they're not paying for classes to be
they're not paying for classes to be covered you see that here okay um there
covered you see that here okay um there are some coaches that are making a
are some coaches that are making a little bit of money but it's mostly the
little bit of money but it's mostly the owner this is a good owner operator
owner this is a good owner operator model and look you know at the end of it
model and look you know at the end of it all they're making 43,000 a year is that
all they're making 43,000 a year is that what they want to be no but that's where
what they want to be no but that's where they're starting from and now we can see
they're starting from and now we can see like well here some levers to get you
like well here some levers to get you more revenue and more income you know
more revenue and more income you know you could what happens if you change
you could what happens if you change your average monthly rate to 225 we can
your average monthly rate to 225 we can go down to the bottom line here and we
go down to the bottom line here and we can immediately see okay well you know
can immediately see okay well you know that that did a little bit right that's
that that did a little bit right that's good what if we also move up to like 70
good what if we also move up to like 70 members how will that affect you you can
members how will that affect you you can see the revenue just changed there okay
see the revenue just changed there okay and now you can see
and now you can see like down here the net income has gone
like down here the net income has gone up to 76,000 a year okay so you can see
up to 76,000 a year okay so you can see like which levers you can pull by
like which levers you can pull by looking at this at a moment's notice
looking at this at a moment's notice instead of just guessing and saying what
instead of just guessing and saying what if I got 10 more members that would help
if I got 10 more members that would help right but the reality is that when you
right but the reality is that when you continually only focus on getting more
continually only focus on getting more members you have to add more classes
members you have to add more classes that means you need more classes a week
that means you need more classes a week that means you need more coaches that
that means you need more coaches that means you need more equipment so then
means you need more equipment so then these costs start going up you know
these costs start going up you know you're rent goes up because you need
you're rent goes up because you need more space your loan repayment goes up
more space your loan repayment goes up because you've got to get more equipment
because you've got to get more equipment your staff costs go up because you got
your staff costs go up because you got to coach more classes increasing arm is
to coach more classes increasing arm is quite often the first step but what's
quite often the first step but what's right for you let's see what the numbers
right for you let's see what the numbers say let's look at things on a p&l your
say let's look at things on a p&l your Mentor is going to do this with you the
Mentor is going to do this with you the first time they're going to help you
first time they're going to help you plug the numbers find the numbers get
plug the numbers find the numbers get them into your p&l they're going to
them into your p&l they're going to teach you how to do it they're going to
teach you how to do it they're going to help you do it until you're comfortable
help you do it until you're comfortable and then you'll have better control for
and then you'll have better control for your business for the best of your life
your business for the best of your life this is a skill that a university would
this is a skill that a university would charge you probably about $60,000 to
charge you probably about $60,000 to learn we want you to have this skill
learn we want you to have this skill forever because you can't run a great
forever because you can't run a great business without it and once you've
business without it and once you've mastered it you're way ahead of
mastered it you're way ahead of everybody else so now that you're a
everybody else so now that you're a little bit more comfortable with your
little bit more comfortable with your metrics we want you to set a goal for
metrics we want you to set a goal for your income how much do you want to earn
your income how much do you want to earn a year like what would make this gym
a year like what would make this gym sustainable none of us got into this for
sustainable none of us got into this for money but let's face it money is the
money but let's face it money is the reason most of us get out of it I'll say
reason most of us get out of it I'll say that again nobody gets into the fitness
that again nobody gets into the fitness profession for money but most people get
profession for money but most people get out of the fitness profession because of
out of the fitness profession because of money every year you know 10,000
money every year you know 10,000 trainers join the industry every year
trainers join the industry every year 9,000 leave not because they lose
9,000 leave not because they lose passion not because they're like oh this
passion not because they're like oh this isn't what I thought because they're out
isn't what I thought because they're out of money they might blame it on
of money they might blame it on something else oh actually I decided to
something else oh actually I decided to pursue a thrilling career in real estate
pursue a thrilling career in real estate the reality is it's always money and so
the reality is it's always money and so the next thing that we want to do is
the next thing that we want to do is help you pick a a Target that you want
help you pick a a Target that you want to take home this is net owner benefit
to take home this is net owner benefit and if you don't have a Target then
and if you don't have a Target then you'll always be at the mercy of
you'll always be at the mercy of whatever's left over in your bank
whatever's left over in your bank account that's the wrong way to approach
account that's the wrong way to approach this you have to set a Target just like
this you have to set a Target just like a client setting a weight loss goal you
a client setting a weight loss goal you need to set a net owner benefit goal or
need to set a net owner benefit goal or you will never achieve it you can't make
you will never achieve it you can't make a living on what's left over you can't
a living on what's left over you can't feed your family on table scraps you
feed your family on table scraps you have to have a strategy and you have to
have to have a strategy and you have to have a clear goal if you're going to
have a clear goal if you're going to improve your income so here's just some
improve your income so here's just some some baselines if you're doing 20 to 25
some baselines if you're doing 20 to 25 Grand in Revenue you should be making a
Grand in Revenue you should be making a net owner benefit of four grand a month
net owner benefit of four grand a month if not one of your other metrics is off
if not one of your other metrics is off and a mentor will help you decide what
and a mentor will help you decide what that is and what you need to improve if
that is and what you need to improve if you're doing you know $10,000 in Revenue
you're doing you know $10,000 in Revenue a month you should be taking
a month you should be taking $750 out of the business to your house
$750 out of the business to your house now it might not feel like a lot and you
now it might not feel like a lot and you might say why don't I just leave that in
might say why don't I just leave that in the business because you need to build
the business because you need to build the practice the habit and the
the practice the habit and the discipline to pay yourself first let's
discipline to pay yourself first let's let's face it if the landlord doesn't
let's face it if the landlord doesn't get paid this month they'll give you a
get paid this month they'll give you a month's Grace right if the loan doesn't
month's Grace right if the loan doesn't get paid this month the bank will say
get paid this month the bank will say okay well make sure you pay it next
okay well make sure you pay it next month but if you don't get paid this
month but if you don't get paid this month your spouse is going to say
month your spouse is going to say where's the grocery money your kids are
where's the grocery money your kids are going to say how come I can't get a new
going to say how come I can't get a new pair of shoes and you're G to start
pair of shoes and you're G to start thinking about quitting ask me how I
thinking about quitting ask me how I know because that was me even when the
know because that was me even when the business is doing 20 grand in Revenue if
business is doing 20 grand in Revenue if you're not taking money home your
you're not taking money home your business is done you have to eat or this
business is done you have to eat or this is a non-sustainable business the number
is a non-sustainable business the number one reason that most gyms don't help
one reason that most gyms don't help nearly as many people as they could is
nearly as many people as they could is not the marketing it's because the
not the marketing it's because the business owner goes hungry and can't
business owner goes hungry and can't starve themselves forever that's what
starve themselves forever that's what kills
kills gyms now there's a few ways that we can
gyms now there's a few ways that we can do this number one is a financial audit
do this number one is a financial audit we're not really looking to cut things
we're not really looking to cut things we're looking to maximize our Roi on
we're looking to maximize our Roi on things so once you've got your net owner
things so once you've got your net owner benefit Target you can go line by line
benefit Target you can go line by line through your p&l because you'll be
through your p&l because you'll be comfortable doing that now and you look
comfortable doing that now and you look for expenses that can be eliminated for
for expenses that can be eliminated for everything that you spend money on ask
everything that you spend money on ask yourself am I getting the best possible
yourself am I getting the best possible Roi on this but cutting expenses will
Roi on this but cutting expenses will only get you so far the biggest expense
only get you so far the biggest expense for most gym owners is their staff so
for most gym owners is their staff so let me give you some framework for
let me give you some framework for getting the most out of every dollar you
getting the most out of every dollar you spend on payroll your biggest and best
spend on payroll your biggest and best investment every single month and this
investment every single month and this is our sixth project which is to
is our sixth project which is to increase your effective hourly rate look
increase your effective hourly rate look when you're a trainer you make what a
when you're a trainer you make what a trainer makes when you're an owner you
trainer makes when you're an owner you should make more than you would make as
should make more than you would make as a trainer so if you're doing personal
a trainer so if you're doing personal training and you know you would take
training and you know you would take home $32 an hour from that that's your
home $32 an hour from that that's your cut of the personal training then
cut of the personal training then opening a gym should take you to the
opening a gym should take you to the next level you should be making more
next level you should be making more than $32 an hour as a CEO than you would
than $32 an hour as a CEO than you would as a trainer if not you're better off as
as a trainer if not you're better off as a trainer so let's talk about getting
a trainer so let's talk about getting you to that next level that's called
you to that next level that's called your effective hourly rate now this is a
your effective hourly rate now this is a scary number for a lot of people I'll be
scary number for a lot of people I'll be honest a lot of gym owners they've never
honest a lot of gym owners they've never measured this they come into our program
measured this they come into our program and they're like I'm working really hard
and they're like I'm working really hard I'm doing okay financially and then they
I'm doing okay financially and then they work out their effective hourly rate and
work out their effective hourly rate and they realize they could make more money
they realize they could make more money working for Amazon in the plant you know
working for Amazon in the plant you know shuffling crates around and paying for
shuffling crates around and paying for their gym membership on their own don't
their gym membership on their own don't worry we can fix this but you have to be
worry we can fix this but you have to be deliberate about it so EHR is easy to
deliberate about it so EHR is easy to calculate you take how much net owner
calculate you take how much net owner benefit you make a month you divide that
benefit you make a month you divide that by your total hours worked and I don't
by your total hours worked and I don't mean just hours in the gym if you're
mean just hours in the gym if you're spending three hours every Sunday doing
spending three hours every Sunday doing your content or writing your programming
your content or writing your programming you got to count that time because we're
you got to count that time because we're trying to figure out what you're worth
trying to figure out what you're worth now not to make you feel good or bad
now not to make you feel good or bad about it just to have a starting place
about it just to have a starting place so that we can do better over
so that we can do better over time now here's what you're going to do
time now here's what you're going to do we call this the buyback principle
we call this the buyback principle you're going to be buying back your time
you're going to be buying back your time so that you can reinvest it in better
so that you can reinvest it in better places Okay so I'm going to walk you
places Okay so I'm going to walk you through something that's called the
through something that's called the value ladder so that you can
value ladder so that you can identify and delegate low value tasks
identify and delegate low value tasks and rolls in your gym and then reinvest
and rolls in your gym and then reinvest that time into higher value tasks and
that time into higher value tasks and rols to grow your gym when my first
rols to grow your gym when my first Mentor said Chris you've got to hire
Mentor said Chris you've got to hire yourself some help to buy yourself some
yourself some help to buy yourself some time to do the things that are going to
time to do the things that are going to grow the business I said but I don't
grow the business I said but I don't have any money and this is the exercise
have any money and this is the exercise that he took me through he had me break
that he took me through he had me break down every single hat that I was wearing
down every single hat that I was wearing in the gym so for example I was doing
in the gym so for example I was doing some
coaching I was also doing the admin work I was doing all the building and the
I was doing all the building and the attendance and booking appointments on
attendance and booking appointments on the
calendar I was doing the personal training a lot of the time although I
training a lot of the time although I had other people helping me I'll just
had other people helping me I'll just put PT here I was doing all the blogging
put PT here I was doing all the blogging all the social media I'll just put
all the social media I'll just put media and another thing that I was doing
media and another thing that I was doing was the cleaning
when you think about all the different hats that you're wearing and you
hats that you're wearing and you separate those things into separate
separate those things into separate roles it becomes very clear where you
roles it becomes very clear where you have the opportunity to buy back your
have the opportunity to buy back your time so if I were to replace myself in
time so if I were to replace myself in any of these roles what would it have
any of these roles what would it have cost well back then I was paying my
cost well back then I was paying my group coaches about 25 bucks an hour um
group coaches about 25 bucks an hour um I probably could have gotten an admin I
I probably could have gotten an admin I think back then the minimum wage is
think back then the minimum wage is around 12250 in Canada I probably could
around 12250 in Canada I probably could have got an admin for about $15
have got an admin for about $15 I was paying my personal trainers about
I was paying my personal trainers about $31 per session media I had no idea
$31 per session media I had no idea there just weren't people out there who
there just weren't people out there who were doing media for me so that number
were doing media for me so that number seemed really really high like a $100 a
seemed really really high like a $100 a session an hour and I also knew that I
session an hour and I also knew that I could hire a cleaner for minimum wage
could hire a cleaner for minimum wage which was
which was 12250 then if I started extrapolating
12250 then if I started extrapolating this out and saying how many hours a
this out and saying how many hours a week am I doing for this well you know I
week am I doing for this well you know I had a coach that was helping me probably
had a coach that was helping me probably about 12 classes a week my admin I
about 12 classes a week my admin I figured would probably take about three
figured would probably take about three hours a week the personal trainers were
hours a week the personal trainers were just you know however many they book but
just you know however many they book but they were quite often booking 20 hours a
they were quite often booking 20 hours a week I was spending hopefully one hour a
week I was spending hopefully one hour a day on media so five to six hours a week
day on media so five to six hours a week and then the cleaner I thought well if
and then the cleaner I thought well if the cleaner comes once you know for an
the cleaner comes once you know for an hour three or four times a week that
hour three or four times a week that would help us out a
would help us out a lot and then what I can do is I can
lot and then what I can do is I can multiply these so if I'm looking at you
multiply these so if I'm looking at you know 25 bucks an hour times 12 hours a
know 25 bucks an hour times 12 hours a week 300 bucks to replace myself there
week 300 bucks to replace myself there uh $45 to replace myself there personal
uh $45 to replace myself there personal trainer probably about $620 to replace
trainer probably about $620 to replace myself there media High also that's a
myself there media High also that's a five cleaning oh I can probably replace
five cleaning oh I can probably replace myself for about you know
myself for about you know 3750 now if I'm looking at this list I
3750 now if I'm looking at this list I can say okay well what would it cost me
can say okay well what would it cost me to buy myself back three hours as
to buy myself back three hours as cheaply or as inexpensively as possible
cheaply or as inexpensively as possible well it looks like the best opportunity
well it looks like the best opportunity here is actually the cleaner and so
here is actually the cleaner and so that's what I did I hired this cleaner
that's what I did I hired this cleaner and he would come in at nine o'clock
and he would come in at nine o'clock every night and while he was working on
every night and while he was working on doing the cleaning following my
doing the cleaning following my checklist I would sit down and I would
checklist I would sit down and I would work on the highest value use of my time
work on the highest value use of my time which you know looked like media and so
which you know looked like media and so I was writing emails to my list and the
I was writing emails to my list and the first day I literally made enough from
first day I literally made enough from sending an offer to buy more personal
sending an offer to buy more personal training to my list I made enough to pay
training to my list I made enough to pay for the cleaner for the entire month 400
for the cleaner for the entire month 400 bucks and so I said okay that's how this
bucks and so I said okay that's how this works where can I buy back more of my
works where can I buy back more of my time and the next thing that I hired was
time and the next thing that I hired was well maybe we can look at you know the
well maybe we can look at you know the the admin but you don't have to do all
the admin but you don't have to do all these things up front and you don't have
these things up front and you don't have to put somebody on an expensive salary
to put somebody on an expensive salary and you don't have to replace yourself
and you don't have to replace yourself in the coaching role find a place where
in the coaching role find a place where you can buy back your time as
you can buy back your time as inexpensively as possible and then
inexpensively as possible and then reinvest your time into doing higher
reinvest your time into doing higher value you work okay so let's review in
value you work okay so let's review in stage two of our mentorship program we
stage two of our mentorship program we systemize the core elements of your
systemize the core elements of your business we start with a diagnostic to
business we start with a diagnostic to see where your biggest opportunities are
see where your biggest opportunities are and then we assign a project to improve
and then we assign a project to improve on that opportunity and then we do a
on that opportunity and then we do a diagnostic to figure out where your next
diagnostic to figure out where your next best step is and then we assign a
best step is and then we assign a project to work on that and by the end
project to work on that and by the end of stage two you'll have done a project
of stage two you'll have done a project to improve every element of your
to improve every element of your business improve your armm improve your
business improve your armm improve your client headcount improve your financial
client headcount improve your financial control and your expenses improve your
control and your expenses improve your retention improve your operations and
retention improve your operations and help your staff do a better job to buy
help your staff do a better job to buy you back some more time those are the
you back some more time those are the six big projects in the second stage of
six big projects in the second stage of mentorship stage three is called growth
mentorship stage three is called growth and now that you've got the basics down
and now that you've got the basics down and you're running on systems and you've
and you're running on systems and you've got your payroll settled and you've got
got your payroll settled and you've got control of your finances and you've
control of your finances and you've built four marketing funnels now it's
built four marketing funnels now it's time to Define where are we going with
time to Define where are we going with all this ultimately what is your perfect
all this ultimately what is your perfect day then with your Mentor you're going
day then with your Mentor you're going to build a plan to get there not just
to build a plan to get there not just dream about it not just set a big hairy
dream about it not just set a big hairy audacious goal you know my grandpa
audacious goal you know my grandpa always used to say something that stuck
always used to say something that stuck with me he said Chris you can wish in
with me he said Chris you can wish in one hand and pee in the other and see
one hand and pee in the other and see which gets full
which gets full first if you've got a goal and you don't
first if you've got a goal and you don't have a plan that's a wish stage one of
have a plan that's a wish stage one of our mentorship program was about
our mentorship program was about increasing Revenue stage two was about
increasing Revenue stage two was about making the business run without you by
making the business run without you by Building Systems stage three growth
Building Systems stage three growth stage is about refining those systems
stage is about refining those systems and building your perfect life gym
and building your perfect life gym owners often grind for years and years
owners often grind for years and years without ever even defining what success
without ever even defining what success will mean to them what success means to
will mean to them what success means to me is going to be different from what
me is going to be different from what success means to you and the goal is to
success means to you and the goal is to get crystal clear here on what your
get crystal clear here on what your perfect day looks like so that that's
perfect day looks like so that that's what we're building toward if you don't
what we're building toward if you don't Define that who knows what we're
Define that who knows what we're building toward but we're probably
building toward but we're probably building toward chaos some undefined
building toward chaos some undefined finded place okay so once we Define that
finded place okay so once we Define that perfect day we can work backward
perfect day we can work backward identify the steps to make that a
identify the steps to make that a reality identify all the metrics that
reality identify all the metrics that you have to hit Define your next best
you have to hit Define your next best step one after the other and coach you
step one after the other and coach you through doing the work okay you've got
through doing the work okay you've got monthly check-ins with your Mentor for
monthly check-ins with your Mentor for continuous refinement to make sure that
continuous refinement to make sure that you're on track doing the work and over
you're on track doing the work and over time these things compound the marketing
time these things compound the marketing works better and better you get better
works better and better you get better and better at sales clients stay longer
and better at sales clients stay longer and longer have take more and more
and longer have take more and more responsibility and do their jobs better
responsibility and do their jobs better and better the gym operates more and
and better the gym operates more and more independently and you gain more and
more independently and you gain more and more freedom this is how you wind up
more freedom this is how you wind up going from working a 16-h hour day to
going from working a 16-h hour day to working a 4H hour day from earning
working a 4H hour day from earning nothing to earning 100kl per year these
nothing to earning 100kl per year these systems work together to build momentum
systems work together to build momentum and get you closer and closer to these
and get you closer and closer to these goals all the time so really quickly we
goals all the time so really quickly we can work through this exercise think for
can work through this exercise think for a minute about your perfect day in a
a minute about your perfect day in a perfect world when the gym was working
perfect world when the gym was working amazingly exactly the way that you
amazingly exactly the way that you wanted it to what time would you wake up
wanted it to what time would you wake up in the
in the morning when would you go to the gym
morning when would you go to the gym maybe you wouldn't even go to the gym
maybe you wouldn't even go to the gym but I would right most of us got into
but I would right most of us got into this business because we love it most of
this business because we love it most of us would go to the gym what would you do
us would go to the gym what would you do when you're there would it be coaching
when you're there would it be coaching would it be marketing would it be the
would it be marketing would it be the sales I love coaching onramps I'll admit
sales I love coaching onramps I'll admit it I love the beginners I I love seeing
it I love the beginners I I love seeing rapid progress and and quick change
rapid progress and and quick change and showing them what's possible and
and showing them what's possible and giving them hope for changing their life
giving them hope for changing their life I love that what would you focus on when
I love that what would you focus on when you're at the gym make a list next um in
you're at the gym make a list next um in your perfect world how much money are
your perfect world how much money are you taking home I know you're not greedy
you taking home I know you're not greedy I know you didn't get in this for money
I know you didn't get in this for money but I don't want you to be worried about
but I don't want you to be worried about money for the rest of your life or where
money for the rest of your life or where the next meal is coming from or how you
the next meal is coming from or how you going to pay the landlord next month I
going to pay the landlord next month I want you to H be making enough money
want you to H be making enough money that you're not thinking about it right
that you're not thinking about it right people who make enough money generally
people who make enough money generally don't think about money people who
don't think about money people who aren't making enough money only think
aren't making enough money only think about money only talk about money they
about money only talk about money they ruminate on money they fight about money
ruminate on money they fight about money because they're not making enough I
because they're not making enough I don't want that to be you and finally
don't want that to be you and finally what are you doing when you're not
what are you doing when you're not working okay you can map all this out
working okay you can map all this out and once you've got that mapped out and
and once you've got that mapped out and defined we can build the steps to get
defined we can build the steps to get there it's possible for a gym owner you
there it's possible for a gym owner you know your buddy that's working down in
know your buddy that's working down in trading stocks they don't get to do this
trading stocks they don't get to do this their perfect day is
their perfect day is 40 years from now 30 years from now when
40 years from now 30 years from now when they can stop doing their job we get to
they can stop doing their job we get to bake our job into our perfect day it's
bake our job into our perfect day it's part of it we can integrate our
part of it we can integrate our lifestyle we get to start enjoying our
lifestyle we get to start enjoying our life right now unless our business is
life right now unless our business is ruining our lives which is what this is
ruining our lives which is what this is all
all about now the third stage of mentorship
about now the third stage of mentorship I said was growth phase it's highly
I said was growth phase it's highly personalized by now you've been
personalized by now you've been measuring some metrics you know how much
measuring some metrics you know how much you're working you know your effective
you're working you know your effective value rate you know your net owner
value rate you know your net owner benefit you also know what your goals
benefit you also know what your goals are the next step is working with a
are the next step is working with a mentor to reverse engineer the steps to
mentor to reverse engineer the steps to get from where you are to where you want
get from where you are to where you want to go we call this the growth stage it's
to go we call this the growth stage it's very personalized it's Unique for every
very personalized it's Unique for every person when there's a thousand gyms in
person when there's a thousand gyms in Tu brain every one of those gyms is
Tu brain every one of those gyms is working on a slightly different path but
working on a slightly different path but they're using the same tools maybe at
they're using the same tools maybe at different times or in different amounts
different times or in different amounts because the plan is based on your
because the plan is based on your personal goals and that means the
personal goals and that means the outcome is going to be different for
outcome is going to be different for everybody so let me show you what I
mean here's some examples from our program you know here's this guy he
program you know here's this guy he bought his dream car it's pretty cool
bought his dream car it's pretty cool car next you know vacations a lot of
car next you know vacations a lot of people who come into our program they've
people who come into our program they've been grinding for five years already
been grinding for five years already they are ready for some time off and
they are ready for some time off and here they are talking about their dream
here they are talking about their dream vacation by themselves with their spouse
vacation by themselves with their spouse with their kids whatever that is amazing
with their kids whatever that is amazing I love it somebody who went from not
I love it somebody who went from not having a job you know to earning a 100K
having a job you know to earning a 100K net owner benefit you know even if
net owner benefit you know even if you're single you don't have a family
you're single you don't have a family yet you don't have a home think about
yet you don't have a home think about starting a family starting a home with
starting a family starting a home with the finances already secure and you
the finances already secure and you don't have to worry about that or think
don't have to worry about that or think about how you've been grinding for the
about how you've been grinding for the last five years and your family's been
last five years and your family's been sacrificing going without you know
sacrificing going without you know waiting to take a vacation waiting to
waiting to take a vacation waiting to buy the new jeans for the first day of
buy the new jeans for the first day of school you know waiting to join the
school you know waiting to join the basketball team until Dad mom is making
basketball team until Dad mom is making more that's what this is all about is
more that's what this is all about is you taking care of your family taking
you taking care of your family taking care of yourself and then then taking
care of yourself and then then taking care of your staff all while taking care
care of your staff all while taking care of your clients and getting the the best
of your clients and getting the the best possible
possible results you know people buying their
results you know people buying their first houses in Tu brain this makes me
first houses in Tu brain this makes me so proud like just knowing that this can
so proud like just knowing that this can happen 10 15 years ago when I said how
happen 10 15 years ago when I said how am I ever going to be able to put my
am I ever going to be able to put my kids through college buy them the
kids through college buy them the designer jeans or whatever hoodie they
designer jeans or whatever hoodie they want how am I ever going to do that let
want how am I ever going to do that let alone retire let alone pay off my house
alone retire let alone pay off my house early let alone build wealth that I can
early let alone build wealth that I can pass on to my kids let alone take care
pass on to my kids let alone take care of my parents when they're too old and
of my parents when they're too old and decrepit to do it themselves let alone
decrepit to do it themselves let alone what happens if I get sick there were no
what happens if I get sick there were no answers for that no predictable answers
answers for that no predictable answers I had no role models in the industry and
I had no role models in the industry and that's when I said I got to figure out
that's when I said I got to figure out the past for myself and after I'd
the past for myself and after I'd figured it out for myself that's when I
figured it out for myself that's when I said got to show this to other people
said got to show this to other people because once you know that this is
because once you know that this is possible you have hope and once you have
possible you have hope and once you have hope you stay in the industry and once
hope you stay in the industry and once you stay in the industry you help your
you stay in the industry you help your community and when you help your
community and when you help your community you help the world get
community you help the world get healthier and fitter but it all comes
healthier and fitter but it all comes down to you nobody's coming to save you
down to you nobody's coming to save you nobody's going to do this for you
nobody's going to do this for you doctors aren't going to do it the drug
doctors aren't going to do it the drug companies aren't going to do it the
companies aren't going to do it the government's not going to do it the
government's not going to do it the bureaucracy is not going to do it it's
bureaucracy is not going to do it it's up to you it's up to me and that's why I
up to you it's up to me and that's why I want to make sure that you're successful
want to make sure that you're successful so you can stay in the game long enough
so you can stay in the game long enough to have that kind of impact you know
to have that kind of impact you know people are buying a building I talked
people are buying a building I talked about Building Wealth look at these
about Building Wealth look at these people they're standing in front of the
people they're standing in front of the buildings that they own they made an
buildings that they own they made an income from their gym they invested that
income from their gym they invested that income into buying a building and now
income into buying a building and now they make an income from the building
they make an income from the building and from the gym they could retire now
and from the gym they could retire now if they want to or at least they've
if they want to or at least they've taken the first steps and that income
taken the first steps and that income you know buys them other stuff they keep
you know buys them other stuff they keep reinvesting and they actually build
reinvesting and they actually build wealth now I know look the again you
wealth now I know look the again you didn't get into this to be wealthy you
didn't get into this to be wealthy you got into this to help people but the
got into this to help people but the wealthier you are the more you can
wealthier you are the more you can expand your impact and actually help
expand your impact and actually help people the more you can expand your
people the more you can expand your impact and help more people the better
impact and help more people the better we are at changing the world and
we are at changing the world and Building Wealth is a part of that look
Building Wealth is a part of that look let me put this to you straight there is
let me put this to you straight there is nobody in the world who deserves to be
nobody in the world who deserves to be wealthy more than a gym owner you have
wealthy more than a gym owner you have sacrificed you have taken risk you are
sacrificed you have taken risk you are grinding you're working hard you're
grinding you're working hard you're smart you're trying your best you're
smart you're trying your best you're changing people's lives who who deserves
changing people's lives who who deserves to be wealthy more than you there's
to be wealthy more than you there's nobody out there that deserves this more
nobody out there that deserves this more than you it's hard to accept it but the
than you it's hard to accept it but the reality is that you have to know that
reality is that you have to know that your future is secure before you can be
your future is secure before you can be comfortable in your present all right so
comfortable in your present all right so here's what to do next um book a free
here's what to do next um book a free strategy call with us
strategy call with us okay um click on this QR code talk to my
okay um click on this QR code talk to my team about what's next for you talk
team about what's next for you talk about your next best best step talk
about your next best best step talk about where you are now a lot of people
about where you are now a lot of people cry on these calls but even if things
cry on these calls but even if things are going really well for you hey that's
are going really well for you hey that's okay tell us because the reality is if
okay tell us because the reality is if your gym is doing amazing already you're
your gym is doing amazing already you're already blowing these numbers out of the
already blowing these numbers out of the water then fixing any one thing any one
water then fixing any one thing any one of these metrics has a dramatic and
of these metrics has a dramatic and profound impact if you're not hitting
profound impact if you're not hitting any of these metrics your gym feels like
any of these metrics your gym feels like a Gong Show now like it's oh chaos then
a Gong Show now like it's oh chaos then you got to fix all these things but
you got to fix all these things but we're going to do it one at a time we're
we're going to do it one at a time we're going to do it step by step we're going
going to do it step by step we're going to make it as easy as possible and we're
to make it as easy as possible and we're going to do it together that's what
going to do it together that's what mentorship is okay we'll do a deep dive
mentorship is okay we'll do a deep dive into your business when you book a call
into your business when you book a call and we'll work out a plan to help you
and we'll work out a plan to help you get to 100K n o you started this gym to
get to 100K n o you started this gym to change lives including your own life you
change lives including your own life you don't have to grind for 50 plus hours a
don't have to grind for 50 plus hours a week you just need to get the right
week you just need to get the right strategy and the right mentorship so
strategy and the right mentorship so let's build your 100K net owner benefit
let's build your 100K net owner benefit plan together book your free strategy
plan together book your free strategy call today and if you're already
call today and if you're already exceeding these metrics good for you
exceeding these metrics good for you let's get on a call and talk about the
let's get on a call and talk about the next steps because there's always
next steps because there's always another level scan this QR code right
another level scan this QR code right now to book a call and get on the path
now to book a call and get on the path to the income you deserve
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