This content provides a comprehensive, step-by-step guide to launching a profitable dropshipping store, covering everything from initial setup and product research to store building, supplier sourcing, and ad campaign execution.
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In today's video, I'm going to break
down exactly how you can start, test,
and launch your first drop shipping
store and become profitable. I have a
full step-by-step guide. This resource
document will be linked in the
description of this video and we'll be
breaking down everything from starting
and launching your first store, doing
product research, finding a supplier,
building a store, creating ads,
launching ads, and my ultimate goal is
to show you how I personally started and
tested a few different products and
finally came across one that allowed me
to scale to $5,000 a day, $30,000 a
week, and build a profitable drop
shipping store. This video will be
broken down into two different parts.
The first half, which will always have
timestamps here at the bottom, will just
be me walking through this document and
breaking down each step, why you need to
follow that step, and how you can easily
use the right tools and resources to get
from point A to point B. And the second
half of this training will be me
actually physically finding a new
product, building a store, getting a
quote from a supplier, and launching it
and showing you everything you need to
use, including the Facebook ad strategy
that you should probably be doing if you
want to quickly test without burning a
ton of money and wasting it on a product
that may not work for you. All right, so
let's quickly go through this document
here so we can get into the meat and
potatoes. So the first thing you need to
do is sign up for a Shopify account. You
can spend $1 for three months of
Shopify, which is an absolute steal.
This is the number one platform for
hosting and building a store. Shopify
has a ton of different apps as well that
you can use to pair with your store to
make the buying experience for your
customers super easy. You're just going
to follow the basic setup guide provided
by Shopify. You're going to need to
provide some information. If you do not
have an LLC or business, you can use
your individual EIN or personal
identification number to um your SSN
rather to um sign up and just create an
account as an individual. and it may ask
you some questions like what do you plan
on selling? All that stuff doesn't
really really matter too much. Just fill
out the basic information and then
eventually you want to sign up for
Shopify payments as well. Shopify
payments allows you to receive payments
from all different parts of the world.
So if you live in a particular country
like Sweden, Switzerland, South Korea,
Canada, anywhere in the United Kingdom,
you can sell to anybody across the world
if you sign up for Shopify payments. You
can also set up things like PayPal as
well, but Shopify payments is going to
be the best thing to do. Shopify
payments also requires you to apply and
get approved, which takes about a few
hours. Then you're going to find an
evergreen domain and connect that to
Shopify. I recommend using GoDaddy. You
can also use something like NameCheep as well.
well.
The purpose here of using an evergreen
domain name, right, is that we want a
store that isn't so niche specific,
because once you're starting out for the
first time, you may test a couple
different products. So, you don't want
to purchase a domain that says um
blackwater bottles.com because you might
test that product, it might not be
profitable, and then you might move on
to selling something like wallets,
right? So, it's super important that you
have an evergreen name, right? Think
about a name that's universal and can be
applied and be sold to a couple, you
know, any niche, any type of product
that you want to down the line. That
way, you don't have to keep rebying new
domains every single time. From there,
you're going to verify that domain in
your Shopify dashboard. And again, I'm
going to show you guys how to do this in
the second half of this training. And
then some other quick notes as well. We
ideally want to sell to these top four
countries one at a time. So, whenever
you're launching ads, you don't want to
put all these countries into one ad set
or one campaign because it's going to be
really hard to find that winning
audience for you. So, I always recommend
whenever you're testing new ads to sell
to either United States, Canada,
anywhere in the United Kingdom or
Australia. Some secondary markets as
well. For those of you that um you know
are looking to test already proven
products that are saturated in these
markets, you can consider testing some
saturated products in different
secondary markets that still have money
to spend like New Zealand, France,
Germany, Sweden, and Switzerland. Now,
just because you live in Switzerland or
Germany or New Zealand doesn't mean you
have to sell in these markets. You can
also, you know, of course, once you set
up Shopify payments, sell to these major
competitors as well. And yes, your ad
dollars go farther in these other
countries because there's less
competition, but there's a reason why we
always pick these main countries because
that's where most of the buying power
is. So, at the end of the day, yes, you
might, you know, your dollars might go a
little farther here. You might be able
to reach more people here, but there's a
reason why we all like to sell to these
companies or these countries rather.
It's because these people are more
likely to purchase versus the people in
these countries. All right, so that's
the first thing to understand. Now,
let's move into product research. All
right, product research is one of the
most important things that you need to
do properly if you want to be successful
with drop shipping. I've seen it too
many times where newer people in the
ecom space come along and they look for
products on TikTok. Maybe they'll even
download Calid data and try to rip those
products directly onetoone. Ecom has
completely changed. Yes, that strategy
can work in some instances. But let me
explain to you the landscape of drop
shipping and ecom products so this
doesn't happen to you and you don't
waste a ton of money testing saturated
products. So the the goal is simple. We
want to find a product that's doing well
in the market and closely replicate
competitors we found before they scale
too far. So before I get into the
criterion checklist that I like to use
with a lot of my students inside my
community is this concept right here. So
this is a graph at the bottom is this
pro. This line represents a product's
lifeline. The bottom here is the time in
the market and the this axis here is the
potential revenue that can be earned
from different drop shippers. Right? So,
in the beginning when a product is
brought onto Facebook for the first
time, that's where the most risk is. And
this is one of the things that a lot of
people like to do with Caladata products
is they'll go to Calidata, which is just
a tool people use to find viral Tik Tok
shop products, and they'll try to bring
that over to Facebook for all the other
competitors do. The problem with this is
that you're taking on a lot of risk
because just because it did well on Tik
Tok does not necessarily mean it's going
to do well on Facebook. So, you're
having to try to test and validate that
this product can do good. So that's a
lot of risk there. On the opposite side
of that spectrum, a lot of drop shippers
tend to find products here where at this
point this product has reached its
pinnacle and it's the most competitive
and the most saturated and a lot of
people are selling this exact product in
different ways and it becomes really
hard to have any market share because so
many people are fighting and competing.
Okay, so where I like to find products
is right here in the middle where this
is honestly the safest time to test
because enough people have started to
test this and it's starting to go on the
incline of potential revenue that can be
earned, but it's not at its complete
pinnacle where it's now super
competitive and a ton of people are
fighting for market share. So right
around here is where I like to find my
products. Now what are some indicators
we can do to find those types of
products? This is the checklist that
I've been able to use and find. So, I
just simply go into Facebook ad library
and I'm going to look for advertisers
with these metrics. About 30 to 80
active ads with none of them turned off.
The advertisers launched ads and um have
been active for about 10 to 25 days.
Advertisers selling a problem solving
product, right? Some exceptions can be
made for seasonal products, but more
times than not, I'm going to be looking
for some type of problemsolving product.
So, I don't want to look for clothes or
things that don't really solve a product problem.
problem.
A lot of times I want to find
advertisers that are creating their own
ads. Whether it be picture ads, whether
it be AI video ads, whether it just be
B-roll ads where they're putting
together different B-rolls of the
product and having an AI voice over. We
want to make sure that advertiser is
scaling with their own content because
that tells us that we can replicate that
a lot faster versus an advertiser that's
just ripping videos directly from Tik
Tok. for us to find the same success.
That means we'd have to rip their videos
that they're also ripping and it just
waters down our overall performance
because Facebook has seen that ad
before. Now, in some instances, it's
okay to rip your competitor's ad one to
one. Facebook will not initially punish
you with that, but I would only do that
do that to test initially. Trying to
scale with ripped content will
ultimately make it really impossible for
you to actually scale.
And then make sure the advertiser is
adding new ads every few days. This is
important because that's telling us that
they're scaling. No one's going to be
adding new ads into an ad campaign
that's been active for 10 to 25 days if
they weren't making money. Very rarely
would that ever happen. And last but not
least, obviously make sure the
competitors using some type of Shopify
store. Pretty simple enough. Now, this
isn't the only way you can find a
winning product. There is an alternative
where you actually use competitor
analysis to indicate a very viral
product that is quote unquote saturated.
And you actually use this as an
opportunity to validate a different
marketing angle. So back to this exa
exact graph that we had earlier at this
point of the market graph, this product
here is super competitive, right? A lot
of people are testing the same product.
But you can drop ship products here
successfully if you change the way
consumers typically view this product.
So in other words, if a lot of people
are running video ads to this product,
you can actually test this exact
product, but instead of running video
ads like everybody else, you can run
picture ads. So that way you're not
having to directly onetoone compete with
the same exact eyeballs. Everybody on
Facebook consumes media differently. So
there is a portion of the market that
may not really be interested in the
product if it's shown to them as a video
ad, but as a picture ad, it could
actually do a lot of numbers. The other
alternative as well is this exact
product. Let's say this is a neck
massager. Maybe a lot of people in the
market are advertising to moms. But if
you were to test some ads that are going
to a different audience like truck
drivers, that could be another
opportunity for you to take a saturated
and very competitive product and still
make a ton of money with it. So, those
are the two types of products I like to
look for and how I kind of follow that
same guideline. And the only difference
between the checklist here for a product
like this is that we don't really care
too much about how many how long they've
been running the ads for and how many
ads are turned off. In fact, we actually
want to look for ads greater than 100 in
their ad library because that tells us
that they're scaling and they're they're
successful. So either one of these
strategies work. If you're a complete
beginner, either one can work for you.
It doesn't really matter too much. Just
make sure that you are not picking a
product that doesn't fit the criteria
for the most part.
Now, the way to actually do this, like I
mentioned, is going into the Facebook ad
library and typing in a specific
keyword. And the problem with this is
that this can take a lot of time. Um,
but it's very resourceful and it's also
free to do. So, I would go in the
Facebook ad library and type in a
keyword like neck pain, back pain, cat
owners. You can type in keywords for
problems. You can type in keywords or
phrases for types of people, right? So,
elders, um, people that are dealing with
certain types of pains or problems or a
specific type of person like a cat
owner, dog owner, and you can type that
in Facebook ad library and just scroll
through the ad library and look at the
different competitors. Now, for the sake
of this tutorial, I'm going to actually
shortcut the process a little bit and
use this tool called my Neo. I'm going
to give you the exact filters that I
like to use to search and quickly find
products with this tool. This is
optional. If you're balling on a budget
and you don't want to pay for a
subscription tool like this, that's
totally fine, but I highly recommend it.
And for those of you that are trying to
save some money, if you use the link
here, you'll save 20% off on the overall
uh tool. So, we'll break that down in
the second half of this training on
exactly how to do that. Next up is a
supplier, right? How do we get our
products to our customer, assuming we're
getting sales? This is one of the most
asked questions I get. I have simplified
it very easily for you. Um, I'm going to
show you guys a simple tool that's 100%
free to use and you can get connected
with a supplier in China that will find
your product and then source it and send
it to your customers after you get an
order on your store. And this is all
done automatically. So, you don't have
to do anything besides just load up your
account with the payment. And the
warehouse or the agent here will take a
p portion of the payments and then send
it on off to your customer. Pretty
simple to do. So, how do we actually get
our products for our customers? We use
something called private suppliers. When
a customer makes an order on your
website, a person from China will see
that order on your store automatically
and process it and send it off to your
customer for you. All you have to do is
pay the cost of goods to the supplier.
So, you don't pay anything for the
service. You don't have to pay any
additional money. Something something to
note, a private supplier simply finds
the product and the warehouse in China
making the product, right? For so from
there, they'll order the product to the
warehouse and properly package and ship
it to your customer. So, we're going to
communicate with an agent. I'm going to
show you in the same exact video how
once I find a product, how I can take a
picture of that product, send it to my
supplier, or in this case, my agent, and
then they're going to go ahead and do
the heavy lifting for me by finding and
calling different warehouses that
actually manufactures this product, and
then giving me a quote of how much it's
going to cost me to send that to my
customer. So, for a quick example here,
these like um gloves here, these warm
tech gloves. I found a picture and I
also found a link of that product as
well selling on AliExpress. And then I
she asked me, "Hey, what country do you
want to sell this to?" I said, "The
United States." And then she came back
to me with a quote. So, it takes about 6
to 10 working days for this product to
get shipped in the United States. And it
cost me a total of $7.13. That's
including the cost to purchase a product
and the cost to send it off to my
customer. So, knowing that it cost me
that amount, I know how much I can
charge now, which is normally a 3x of my
cost of goods.
So, the pro in doing this real quick,
right, using this tool called uh by the
way, it's called Unifi Drop Ship. I'll
leave a link here. This will one
automate the entire process, but they
get very fast shipping times. In fact,
the closer your country is to China, the
faster shipping normally is. So, China's
on the opposite side of the globe from
the United States, and they're still
able to get this shipping time to about
6 to 10 days, which is good. They will
need a 2 to three day processing time
because, remember, she's an agent that
works at a warehouse, but she doesn't
manufacture this product. So, she needs
to order from the warehouse that
manufactures the product in China. It's
going to take them 2 to three days to
get it in their warehouse, and she and
her team will then package it and be
responsible for sending that to our
customer. So, there's that 2 to three
day buffer time. So realistically
speaking, it can take anywhere from 8 to
13 days, including the the the time it
gets to the customer. Now, side note
here, at scale, when you start getting a
lot of orders for a particular product,
you can bulk order that product to their
warehouse and they'll do same day
shipping, but you don't have to worry
about that right now.
Unifi Drop Ship also has multiple forms
of payment. So, for those of you that
may not have a credit card, you can
actually use a debit card or a bank
account to send them payments, right?
Because you got to pay them for the cost
of goods of this product. And Unifi
actually uses an app so you can easily
track everything, all your orders and
shipping. I'll show you guys that in a moment.
moment.
They also provide custom branding as
well. So, once you have a validated
product, you can put your logo on the
box or the product itself. The only
thing is that because they have a faster
shipping time, sometimes the average
price of the product can be a little bit
more expensive, but I I find that it's
pennies on the dollar. It's not too much
of a difference. So maybe if you were to
go to another supplier, maybe they can
give this to you for $6.80,
but their shipping time might be a
little longer. All right, so now let's
talk about building a store. So at this
point, you should have a Shopify account
with a domain connected. You should have
a product that you're looking to sell
with a supplier and a quote for that
product. And now we have to actually
build a store. Now, there's so many
different themes out there. You've
probably heard of the Shrine theme. You
might have heard of the elixir theme.
Those are all great themes to build a
Shopify store. But they can take some
time to put together, especially if
you're a beginner, put together a really
good-look store. I use a tool now called
Drop Magic. Another tool where you can
save 20% off. I'll leave this on the
resource here and then the description
of this training where you can literally
click a button, one button, and it
builds the entire store for you in a
matter of seconds. I'm going to show you
guys that later in this training. Stay
tuned for that. It's actually insane.
Um, so for those of you that suck at
building stores, and also for those of
you that don't want to spend forever to
build a store, you can do it in a click
of a button. Now, these are some of the
things I like to look for on a good drop
shipping store. If you're wondering like
what makes a good store, you know, drop
shipping for drop shipping. Um, one, it
should have a good overall branded feel.
The color scheme should be consistent.
Um, there should be, you know, good
product images and it shouldn't be like
the ones directly pulled from
AliExpress. Um, more importantly though,
you should have a good offer, meaning
instead of just buying one, but there
should be a buy 1 get one free or buy
two get one free or buy three get one
50% off. You should obviously have the
key benefits and features of the
product. There should be some type of
risk reversal, right? So, this is a
30-day money back guarantee, right?
Anything between a 30 to 90day money
back guarantee, you should objection
handle a little bit. So, think about it.
Every person that's considered buying
from your website might have one
concern, right? For example, if let's
say I was using a neck massager. Okay,
I'm considering buying this neck
massager, but does it really massage my
back or is it cheap or what's the
material made out of? Right? So, think
about the common questions that your
target audience may have. Um, and we can
answer those common questions with
objection handler. There should be
realistic looking customer reviews. I'm
going show you can import re realistic
reviews to your website so
[clears throat] people can trust your
website more. For certain products,
there should be some type of
transformation before and after photos.
If you're selling some type of skincare,
hair growth, personal care, and then if
you are selling some type of supplement,
there should be some type of ingredient
list or important formula or use case so
people know what they're buying because
people are skeptical with certain
things. they they don't want to put
certain things on their skin or in their
body. So, making sure that all that's
listed out. We want realistic pictures
and images. Um, there should be like
sometimes some gifs, too. We can put
some realistic looking uh if it's a
certain type of product that has a
visual element to it. A lot of times we
want a GIF. And then what I like to do
for creating really good offers is use
the Wappy tool. Another resource that
you can use. you can get 20% off, but it
allows you to create bundles, uh,
upsells, pretty much everything you need
to create really good-looking offers,
and we're going to see some stores in a
moment that replicate this. Now, we want
to create ads. Okay, so there are so
many different ways you can start and
test an ad campaign. For those of you
that are beginners, I'm going to give
you the most beginner friendly way to
test and launch ads and get your first
sale pretty quickly. Uh, one of the best
ways to do this is using picture ads
with long form copy. Now, on this
resource, you're going to be able to
click the link and see some competitors
or examples of this. Now, depending on
when you're watching this training,
these stores may not be active and these
links may not be active. So, that's
totally fine. Um, the whole concept
though will be broken down in this
video, so you'll be able to see this and
I put some screenshots as well. But the
most common thing people do, create
video ads, right? UC video ads. Now,
with AI, it's super easy to create AI
video ads. But believe it or not, the
time and energy it takes to actually get
really good at that is a lot for a
beginner. And there's already so much
that you're learning. So, one of the
easiest things that you can do is
actually use these long form copy that
we can create using AI and use some
basic boring images that get people to
click and that actually brings you
directly to their store where they can
then purchase the product. Okay, this is
great because you don't have to spend a
ton of time scripting, editing, and
putting together a video. You can
literally just use pictures and pictures
go a lot farther because they're cheaper
to get clicks on. So you can get data
faster and figure out what marketing
angle is working for your product. So
here's a couple examples here. Here's
another example. Right? So what we're
seeing is that instead of a typical UGC
style video, we see that these ads are
actually just very long copy with a
interesting and engaging picture. And
then if you hit the shop now button, it
goes straight to their product, which in
this case is a supplement. And as you
can see here, they're creating a really
good offer with bundle stacking, which
again, the WPI tool that I mentioned
will, you know, be able to do this
really easily. I'll show you exactly how
you guys can do this. And then we got to
launch some ads. I have a step-by-step
breakdown on how to systematically
launch ads as a beginner without losing
a ton of money. And like I had
mentioned, the whole goal here is to
teach you how you can get your first 1K
day to start building a prof profitable
drop shipping business, all without
having to spam test a ton of different
products and burn through all your
capital. Before we get into the
step-by-step tutorial, now I do want to
let you guys know that I am building one
of the biggest online communities for
beginners learning how to drop ship and
get to their first 1K day called the
Social Brands Club. It is a great online
community. We have some amazing students
doing great stuff in there. And I share
great information pretty much every
single day. And I'm constantly updating
the course and the community. So you
guys are getting the most up-to-date and
fresh information. So if you feel like
this journey of drop shipping is very
daunting and you don't want to do it
alone, but you also don't want to spend
$5,000 for mentorship. Definitely check
the link in the description. Feel free
to join this community. Reach out to me
right away and I'll help you find, test,
and scale your first winning product.
All right, so let's get the ball rolling
here. So sign up for Shopify. You can
sign up for a dollar for three months.
One of the first couple things you want
to quickly do is go into settings here
and then of course connect your domain
under domain. So this is where you can
connect your domain. Once you buy that
on GoDaddy, just hit connect existing
domain. Paste the name of the domain
into GoDaddy here and follow the basic
instructions. Something else as well is
making sure you fill out the general
store information. Um, put whatever
address or information you need. And
this is stuff that can always be changed
or updated down the line. So don't
stress out about that. And then under I
believe it's um payments here,
if you go under payments,
this is where you're going to want to
set up your Shopify payments. Shopify
will allow you to receive payments from
any country in the world. So Shopify is
pretty good and it's seamless. Um so
make sure you sign up for this Shopify
payments. Go through the step-by-step
information and fill figure all that
stuff out um based off of your own
financial situation. So, you might be
prompted to be asked to, hey, do you
want to sign up for uh PayPal as well?
Feel free to do that. Just understand
PayPal can be a little tricky. So,
that's totally up to you. Okay. And then
another thing as well is go here and
type in um Okay. So, they just put it
under Shopify payments, but you want to
type in statement descriptor here. And
then you want to scroll down here and
make sure your statement descriptor is
the name of your brand. It should
automatically do this, but just double
check to make sure this is set up this
way. Uh the reason why we want this to
say our brand name is because when
people get payments and it shows up on
their statement, we don't want them
confused or lost as to why their brand,
you know, whatever charge they get on
their account. It should say the name of
our brand so they're not confused and
lost. Okay. So once you connect your
domain, you set up for Shopify payments
and your statement descriptor is all
good to go. Your store is ready. So now
let's get into the actual product
research side of things. So, this is my
NIA on the resource document. I will
allow you guys to uh sign up for a 20%
discount and you can also sign up for a
free trial. But basically, this is an
all-in-one tool for finding winning
products really, really quickly. There
is that manual way of going through the
Facebook ad library, which you're always
welcome to do. But I will say it can be
tedious, especially as a beginner.
You're not necessarily, you know, sure
what to look for. So, with a 20% off
discount, you can sign up for the
starter account and save some money
there, and it could be a pretty
affordable way to find winning products.
Once you're in here, we're just going to
go back to this document, and we're
going to kind of scroll down here and
look at the qualifications that I like
to use for my NEIUP. So, for me
personally, um this is this is kind of
the stack that I like to follow. So,
what I would do here is I would go under
the ads section. And real quick, just as
a quick rundown on on how this this tool
works, they have a couple different
sections here. a lot of great
opportunity to find what's working. I
don't want you guys to get too
distracted, but the homepage kind of
breaks down some of the viral products
that's happening in real time. Um, but
ads is where we're going to spend most
of our time because this is where we can
filter and find the best products that
fit our criteria. So, the first thing
we're going to do is change the
publication date to the last 30 days.
So, you can see here on the lefth hand
side, we can just hit last 30 days.
We're then going to change the media
types to videos and images.
Okay, hit apply.
We're then going to change the CTA to
ecom CTAs,
which is already there for us. The uh by
the way, I think I skipped this step.
Yep. Make sure e-commerce platforms is
Shopify. Countries. I like to use the
big four because if people are scaling
in these countries, that means we can
too. So, we do that. We're going to do Canada.
Canada.
And then what else? Australia.
So, make sure those four countries are
all selected there. The ad should be
active. We don't want to see turned off
ads. If the ad is turned off, that means
they're probably not making money.
Runtime 7 to 30 days, right? So, you can
do more than a week. So, it should be 7
to 30 days. Hit apply. Now, we've kind
of narrowed down a lot of ads here, and
now we can start to scroll a little bit.
And the goal here is that I'm looking
for problemsolving products. So, let me
because we're going to just quickly look
through and we're just going to quickly
click on some of these ads and take a
look at and see their ad library. So, I
can click on this ad here and see what
kind of product this is. So, this is a bomb
bomb
like some type of bomb here. So, what I
can do is I can go to see ad and look at
their ad library as well.
And I can see that they have a lot of
ads and they're selling some type of
beef tallow or something, which is
interesting. This can be a good product
here. Um, it's anti-aging beef tallow. I
personally like to stay away from um
skincare products just because of the
nature of how competitive they are in
all markets. But that's a good product.
And I'm going to just keep scrolling
though. So, we're going to ignore all
these clothes and all these shoes and
all this stuff that can be good, but we
we don't we know that they don't solve a problem.
problem.
Right. We have a dress here. Ton of
women clothing, socks,
socks,
grippy socks. Okay. And I'm just quickly
going through. If you want to, you can
just click on each ad and and see which
one makes sense, but I can tell just
from looking and doing this for some
time that these are not the most ideal
products. Let's see what we got here.
What's this? A buy one, two, buy one,
get two free. Interesting. What is this
for? Let's listen in.
see this ad here.
Okay, so this is a great great thing to
look at here, right? So this person, we
click on their ad and we go to the ad
library. They have like nothing in their
ad library. So we're not going to want
to even waste our time with that. We got
a sleep trouble or snoring disorder.
Okay, so that's a problem, right? People
with snoring disorders. I don't know why
it's taking forever for the video to
load. It could just be my internet's not
the best right now. But let's quickly
Okay.
Okay. 79 ads. So that's good. Remember
the product checklist. Ideally, we like
to see 30 to 80 active ads.
We turn off their ad active ads. See how
many total ads they have, right? How
long have So they have 888
total ads. So that's a lot of ads.
Ideally, I don't like trying to uh find
competitors that have um a ton of ads
turned off because something tells me
they've been running ads for quite some
time, which is fine. But remember, there
are two types of people we can replicate
in the market space. These people here
or these people that have found a ton of
success and are actively scaling, but we
want to change the way that we can
advertise to their target audience,
which in this case are people with
snoring issues. So, let's let's start to
do do a little deep dive here because
this could have a lot of potential for
us. So, it seems like this advertiser
here um let's go to their website real
quick. This advertiser here is selling a
um a product on a Shopify store. You can
use this free Chrome extension called
Koala Inspector to quickly find if a
store is um a Shopify store, which I
just know this is the Shrine theme
automatically just from looking at it.
So, um I know for a fact that this is a
Shopify store. So that's one, which is good.
good.
So Koala says, "Hey, look, this is a
Shopify store and it's the the Shrine
theme." Great. So that's good. So we
know that this is most likely a drop
shipper. They're selling some type of
sleeping thing here. So let's see real
quick what the heck this even is.
>> I stopped my snoring in under a week
with this. The first night with Sleep
Clear felt unreal.
>> Okay, so they they they're snoring
machine. Gotcha. Cool. So, it solves a
problem. They're creating their own ads,
right? Which is important to this uh
checklist here. So, they are uh they
have a lot of ads turned off, which is
something I normally don't like to look
for. When it comes to this type of
product hunting, but for this type of
product hunting where we're actually
looking for successful and large scale
brands, that's okay, right? They um we
don't even have to worry about how long
ago they launched the ads either. That
doesn't really matter, but it's solving
a problem. They're creating their own
creatives. They're obviously, from what
I can see here, they're launching ads
every few days. So, if I scroll down
here, they have ads on the 23rd, the 25th.
25th.
Okay, 25th. 25th, 23rd,
there's an ad here on the 30th.
Okay, these are a little bit out of
order, but we can see that they're
adding ads pretty regularly. November
1st. Cool. So this is this is going to
be the fall under this type of criteria
of trying to go after a competitor that
we want to um change the marketing angle
or the marketing style and see if that
works for us. Reason why I say that is
because if you look at all their ads,
most of their ads are just typical video
ads, right? We got one ad here actually
that would be the type of ad I would
want to test and compete with, which is
a typical long form copy
with a native looking image that has a
little bit of um this has a headline
though, so we can even go a step further
and just have a basic raw image. But
this is a this is a brand that we can we
can test with. So here we go. That
didn't take too long, right? I only took
a few scrolls with that criteria to find
a good product. So, now that we got the
product, I'm going to show you guys how
you can literally copy this person's
entire store because they did the heavy
lifting for us. Um, and and instantly
put this into your Shopify account.
Before we do that though, we need to see
if we can find this product. So, all we
need to do now, all right, we're flying
through this pretty quickly. Now, we got
to find a supplier and be able to
comfortably source and sell this
product. So, how do we do that? It's
really simple. What I'm going to do is
I'm going to go here and I'm going to
take a screenshot of this product here.
Even though this is branded to fit the
competitor's website, I'm pretty
confident that I can find this. So, I'm
going to take a screenshot here and
we're going to go to Alibaba and try to
image search to find this exact product
on Alibaba to see if, you know, if it's
on Alibaba, we can easily go to our
supplier and ask for a quote. So, we're
going to go to Alibaba.com. We're going
to hit this image button here and upload
the screenshot we just took.
And then boom, it's going to bring us to
all the different listings of this exact
product. And it seems here that we can
easily find this. And now that we have a
link and a picture and if we take a look
here of these pictures, it seems like
it's the same exact thing that they're
selling. Great. Now, all we have to do
is go to UniFi Dropship and then contact
the supplier that is assigned to us and
then send them the link to this and a
picture and ask them for a quote. So,
this is UniFi Dropship. It's 100% free.
As you can see here, they show the
different shipping speeds based off of
their um shipping line that they use.
They have tons of partners. They have
customer support. I'm literally not even
affiliated with them and any sense.
They're just a really great tool to use.
So, again, you'll find this on the
resource document. uh just sign up and
create a free account and then it's
super easy to connect this directly to
your Shopify dashboard.
So, I'm going to break down really
quickly on how to use this, but at any
point if anything that I ch that that's
changed or anything like that, you can
just go here to the tutorial section and
they literally show you step by step how
to sign up, how to connect your Shopify
account. So, just follow these basic
instructions. It's super simple. Um but
the first thing you want to do is just
connect your store. Um, so the first way
to do that is by going here, go to store
list, and then just go here and hit
connect to Shopify, and you're going to
just connect to your Shopify account,
and you're going to have direct
partnership from your main store to
this. So, anytime a new order comes
through, it's going to automatically pop
up here. Then, as you can see here,
there's this little WhatsApp button.
This is the per this is the way you're
going to communicate to your supplier
and first ask for a quote and a price of
the product. So that way you know
exactly how much you're going to get charged.
charged.
So you can see a live interaction that I
had with them. So they said, "Hey, you
know, we are, you know, from Unifi Drop
Shipping. We're here to serve you." Um,
so I said, "Hey, Sally, how do I get
sourcing from your company? You can
provide links for pictures of any
products that you sell and we'll source
the products for you in China. Where do
I s uh what do I source that inside the
platform or with you?" And then she said
just with her. So I for example here
found this product. I found the
AliExpress list listing. I recommend
that you find the Alibaba listing.
AliExpress is like the American version
of Alibaba. So, a lot of suppliers most
times can't actually open up the
AliExpress website. You're going to have
to send them the Alibaba website because
then from there they can actually open
it up. So, I sent them the link and I
sent them the picture. She said, "Great.
Um, which country do you sell to?" I
said, "The United States." And then, of
course, she gave me a quote. So now all
I have to do is once you're obviously
you did the first step which is connect
this to your store. Now I just have to
build this the store. They're going to
automatically get the new orders to
their website or to their dashboard.
There's one thing that you have to do to
pair the two in the back end which I'll
show you guys in a moment. Um but that's
pretty much it.
And then a few days later when the order
came through as you can see she sent me
a picture of the product. And this is
literally the exact product that I took
a picture of and sent her. So, she found
the exact one:1 picture pretty easily.
And as you can see here, the product
arrived. We will ship out tomorrow. So,
she does a product control check to make
sure it's a good product and being
received for your customer.
You also need to make sure you top up
your account. So, in other words, you
need to have a balance available so they
can withdraw from that balance and make
the purchase. The great thing about
Unifi Drop Ship is that they take
multiple forms of payment. So, no matter
where you are and what your financial
situation is, they have an option for
PayPal, credit card or debit card, or
any type of bank account transfer that
you need to do. As you can see here, I
made a payment and topped up my account.
So, now anytime I get new orders, they
will be able to easily make the payment.
So, if you go under orders and then you
go to over platform orders, you can see
that I got the order here. It's going to
just pop up here in your uh platform.
So, once it first comes, it's going to
populate here under awaiting review.
then the team is just going to
automatically do what they need to do.
None of this will, you know, you won't
need to do anything here. They're just
going to automatically do this. Um, but
then once the order is finally shipped
out and everything, you can see it um
under the correct segment here. So,
that's pretty much it. And that's how
you set up fulfillment. Now, if you're
wondering, okay, great. How do I connect
it to the actual Shopify store? You're
going to need a product, right? You're
going to need to create a product with
the drop shipping tool that I'm going to
show you how to quickly build a store.
it will create a mocked product for you.
All you need to do is then once that
product is created, you just go into the
mock product, make sure all the
information is set up as need be. And
then under here under all locations and
everything, um just make sure that you
have the Unifi drop ship app here. And
there's one other thing you need to do
as well. Go into settings and then
you're going to go to shipping and
delivery. And then just scroll down here
under shipping and delivery. Actually,
you click this button here. Then you
scroll down under shipping delivery and
make sure the UniFi UniFi app is
connected here for you. And while we're
at it, we should also talk about
shipping rates. So shipping rates is a
great way to get additional money from
your customer and incentivize them to
actually spend more to save on shipping.
So if you're selling a product and you
want to bundle it and incentivize free
shipping, one of the ways I like to set
up my shipping templates is as such. So
basically what I do is I have two
shipping rates. one for the United
States or two for the United States and
two for everywhere else. It's basically
the same thing. The first thing I'm
going to do is set up a custom shipping
rate. This one's going to be called free
shipping. And we're going to set a
condition of a price. And anybody that
spends $49 or more on my website will
get free shipping, right? So when they
go to checkout, they won't be prompted
to have to spend additional money for
shipping. But anybody that spends under that.
that.
Okay. I'm going to do the same thing.
I'm going to do a custom shipping rate.
I'm going to title this standard
shipping. We're going to do a
conditional price of $5.99. That's how
much we're going to charge for shipping.
And anybody that spends anywhere between
0 and $49.98 will have to pay an
additional $6 of shipping. So, that's
one of the ways you can get your average
order value up and get people to spend
more money is say, "Hey, if you want to
save some money, instead of just buying
one for 20 bucks, get two or three for,
you know, 50 bucks and get free
shipping." So, I do this two of these
for the United States and then I
normally do two of these for um
everywhere else in the world as well.
But because I'm only selling to the US,
I only set up the shipping template from
here. Okay, pretty simple and standard.
All right, so we found a winning
product. We are going to message our
supplier and ask for a quote. So, all I
need to do is just send a message and
say, "Hey, can I have a quote for this
product, please?" I send the Alibaba
link and then the picture of the
product, and she'll normally get back to
me in a few hours. They obviously do
live in China, so don't be surprised if
it's in the middle of the night in their
location and they're not responding to
you. Give them a few hours. Um, and
Monday through Friday, they're pretty
consistent with responding back. And
then on the weekends, they need a little
bit more time. But while we wait on that
to get quoted, we're going to now build
our store in a click of a button. So,
there's a lot of important information
you need to build a successful store.
So, I had, like I mentioned earlier,
like these are the criterias that I like
to look for. And if we look at the
competitor, they knock it out of the
park, right? They have an offer, right?
Instead of just buying one, you can buy
two and get additional bonuses. Um, they
have trust reviews and and indications
of trust. They have people holding the
product. They have a gif, like I
mentioned. Um, they have a fake doctor
approving of this um using AI, which
I'll show you guys how to do. They have
some more information about the product.
Um, FAQs, reviews. I'm going to show you
how you can do this on a click of a
button. So the tool in question is Drop
Magic. I honestly think this is going to
be one of the biggest tools that you're
in the e-com space in the near future
here. Not many people know about it. So
you can get an unfair advantage because
you ultimately are going to be able to
test and build realistic link stores
faster than your competition. So again,
if you go to the resource doc and you
want to save some money, you can get 20%
off. They have a free trial where you
can build a store, but you won't be able
to actually publish it until you're on
the pro plan, but it's 79 bucks a month
right now and you can save 20% off and
get this a little cheaper. Um, which is
pretty pretty freaking sick. So, let me
show you how to get this started. Once
you sign up with the link down below and
you're ready to publish your store, all
you need to do is literally one thing,
and that's grab your competitor's link,
go here, go back to Drop Magic, and hit
paste like this. And then we're going to
hit submit.
And then literally in seconds, it's
going to study the entire competitor
page, learn about the product, learn
about the target audience, and it's
going to give you a product score. I
personally like to pick a product score
of 70 or higher. This is telling me
that, hey, you got a pretty dope
product. Now, let's build the store. So,
we're going to hit that. You can pick
any language you want. Any other
additional language here is up to you.
And now, one of my favorite things about
Drop Magic is that not only does it
understand and learn your product really
quickly, but it also learns the
different people we could speak to when
it comes to selling this product. Now,
this is something that helps people with
snoring. The problem that a lot of
beginners won't understand when it comes
to drop shipping is that you have to get
good at understanding who you want to
sell to. You don't want to just start
off by creating ads or copy that's like,
"Hey, if you're struggling with snoring,
get this product." because you're going
to run into high CPMs and competition
and it's going to be really difficult to
scale. What's really good is
understanding what angle to take when it
comes to messaging and marketing to your
target audience. So, what type of person
that's snoring? Who can we speak to? So,
you have the healthconscious sleeper,
couple sharing a bed, busy professional,
holistic lifestyle advocate. These are
all people that deal with snoring
issues, but there's subniches of people
and that's going to allow us to not
fight and have so much competition
because we're speaking to a certain
person in the market. So, just for um
shits and giggles, we're going to go
with couples sharing a bed. So, now it's
going to give you all these hook angles.
Silent nights for happy couples. Breathe
easy together. No more sleep struggles.
Let's go with this one. It's going to
scrape all the images, all the high
quality images that our competitor spent
a ton of time creating, scripting out,
and putting together. We're going to
scrape it directly from their store in a
matter of seconds and not have to deal
with any of that. So, boom. And give it
a few seconds here. I'm going to show
you how you can literally have a store
ready to go in seconds. And this
competitor branded their product, and
I'm going to show you how you can easily
um change the logo and branding um to
your store name. But honestly, it
doesn't even matter too much because
honestly, it just doesn't matter. So, as
you can see here, your store is pretty
much ready to go, right? Like
everything's ready to go, right? You got
legit looking reviews, you have
scarcity, you have um obviously the
different like badges and trust honors.
But guys, this is this isn't if you want
a store to look even more in depth and
have more things, we have so many great
functionalities that we can easily add
to this. So, one of the first things
that Drop Magic does is that it starts
to create some AI images for you that
the competitor doesn't have on their
store. So, this image, for example, I
don't believe the competitor has. Yeah,
as you can see, Drop Magic just said,
"Hey, we're going to give you some free
pages to start off with." Right? So,
that's one of the cool features about
this. But this is where the fun really
starts. So, we have a ton of different
sections that we can easily add. And
whenever you add a new section with Drop
Magic, because it did the AI scan and
learn exactly everything you know needs
to know about your product, when you add
a new section, you do not have to type
out copy and fill it out. It's going to
do it for you. For example, if I wanted
to do a versus, right? So, this is like
us versus them. As you can see here, I
believe the competitor has one as well.
All we need to do is find a section in
which we want to add that into. And we
can go here to verses. We can pick the
versus style that we want, like this one
here or this one even. Hit add. And as
you can see here, right, it's kind of
like a template. And normally whenever
you do this on any other theme builder,
you're now going to have to go in and
type it out or get some copy and go back
and forth. But now it's going to because
it knows the target market, it's going
to create it for you automatically,
right? That's absolutely insane. And you
can click on each section and change
colors pretty easily just to click a
button like this. You can also go here
and anything that you do not like as far
as like buttons or you want to change
anything, you can just click this button
here and it changes the theme, the type
of buttons. It already built you out an
FAQ section right here, right? So, it
knows everything about it. The only
thing you need to do is just change it
to your brand name.
Okay? So, you don't have the exact brand
as a competitor. And then when it comes
to these images here, right, pretty much
all this is good to go. The only thing
that I would do here is if you really
really wanted to, you can click on this
and hit generate AI image. And they use
nana banana in their tools. So what you
can do is um regenerate
this image
and instead of reida have it say se sleepy
sleepy
or sleepy. [snorts]
just making up a random store name. You
do that, you wait a couple seconds. Now,
it's not going to be 100% perfect,
right? And you get a certain amount of
credits to do this with. Um, so it's not
going to be perfect right away, but a
lot of times it's just that quick. Look
how quick that was. Boom. So now, click
of a button there, you just now create a
new brand using the competitor's already
proven messaging and already proven
layout. And then all you have to do is
hit save and then go to choose media,
upload. Boom. Sleep. Sleepy.
Boom. Right. All this stuff too, you can
change any colors, any themes, anything
that you want to do here. Um, you can
also look at it from a mobile
perspective as well. Some other features
here is theme colors, the fonts, and
then their magic element tool is just
honestly so cool. If you want to change
like specific details like the button
layout and everything, how the button
looks, if you want bricks, if you want
classic gradient, all that stuff. Super
customizable. It's designed in a way to
make it beginner friendly. One of my
favorite things too is like these
reviews are important, right? People
need to see realistic looking reviews,
even if they're not real. Um, one of the
sections that they also offer here is
reviews. And they have a review section
that's even tailor made to have
realistic looking people in the images
as well, like this one here. And again,
this looks like a typical template that
most themes would do. But this this
platform, Drop Magic, is different. It's
going to learn your product and create
realistic looking copy that someone
would actually be saying right now.
Sometimes they uh you know this is David
L, but that looks like a woman. So
sometimes you might have to go in and do
a couple things and say like maybe Sarah
Sarah L. right? So boom, there you go.
You can add as many sections. The only
thing you need to do now is just change
out a logo which you can easily find on
Canva and just type out a basic logo. Um
you can even actually
use the generate logo tool and it will
help you generate a logo which is pretty
cool. This also um generates a homepage
for you as well which a lot of times
people have to waste time you know
spending time building out a homepage.
This builds a homepage. It also re
builds a reviews page for you as well.
So you have a solid looking reviews
page. So that's it guys. I mean there's
there's not really much else to do. Um,
there's one more functional thing that
we want to do with the actual store and
it's add a bundle. Right? So, if someone
were to come on your website and they
wanted to buy this $39.95, that's great
and all, but the problem is that we're
leaving money on the table. So, we want
to create a realistic looking bundle
just like our competitor did here. Um,
using a tool that I like to call uh WPY.
Um, I don't like to call it, that's the
name of the tool, WPY. I'm going to show
you how to quickly set up a bundle. And
then once you do that, guys, your store
is ready to go.
So to actually publish this in your
dashboard, you're going to hit publish.
You're going to connect your store,
connect to an existing Shopify store.
Just simply follow the basic
instructions. It's going to connect you
to a Shopify store. It's going to say
store already connected. Um, do you want
to use another one? Disconnect old store
and connect new store. By doing this as
well, it's going to create a product in
your Shopify account. That's going to be
the one you link to the uh Unifi Drop
Ship. Honestly, it's going to
automatically be installed in Unifi Drop
Ship, so don't worry too much about it.
Um, but yeah, there we go. So, that's
going to be that.
And then store connected. And now we
just go back to Shopify. We go to our
and give it a second.
Okay, we might have to hit the little
Okay, sometimes it takes a second. Let's
Let's give it a second here. and hit
refresh again. All righty. So, just had
to wait a couple of seconds. So, now
it's officially in our dashboard here.
So, this is the homepage.
This is the actual physical product.
Looks really clean. We can go here and
hit view. Now, obviously, there's a
couple things that I'm I'm skipping by,
which is like the logo. You definitely
would want to put a an actual logo
there. Um, and then obviously these
would all be products that you switch
out, right? You would do what I showed
you, rename these so it has your
branding on there. But yeah, that's
really it. I mean, this isn't the most
congruent website, obviously. Just just
showing you guys how you can quickly do
it. I would just replicate this as qu
closely to the competitor as possible.
You can even steal their GIFs, I think.
Actually, let me show you real quick. If
you wanted to pull their gifs, let me
show you how you can do that. So, one of
the things you can do is you can add a
new section and go to the features tab
and just pick like one of these here.
Here you hit add and then it's going to
create its copy. Give it a second.
Let it do its thing and then the image
here you can just hit choose media and
then all the the GIFs and data that was
pulled from the competitor will be here.
So you can just use their exact thing.
So just so you're aware you all all the
media that was pulled from the
competitor is here under the media section.
section.
Okay. And then anytime you make a new
change or update you can do that. Make
sure there's no like um boring product
images, which again,
drop magic. Make sure that doesn't even
happen. But yeah, there you go. So,
that's what you would do. Obviously, set
it up closely to how the competitor has
it set up. Um and then you should be
good to go. So, if we go back here, um
all that stuff is good. If we go to products
products
here, you can see it can, you know,
created the actual product itself. Um
so, you don't have to worry about too
much. Just make sure on the right hand
side that the product is set to all
these online channels. Boom. There you
go. Hit active there. Um, make sure this
is all good.
Okay, you would want you don't really
need to do anything here. Just make sure
in inventory track is off and UniFi will
see all your new orders coming to your
store. So, don't stress too much about
that. So, next up is getting the WPPY
app. So, this is WPY. Honestly, one of
the best tools for creating bundles and
offers. So, to do this, it's really
simple. We're just going to hit create a
new bundle. And I'll leave again on the
description here of this. You'll be able
to sign up and save 20% on Rapid. So,
it's an app that you can easily install.
Follow the basic instructions. And then
we're just going to go in here and just
quickly create a bundle that looks
really nice and incentivizes people to
spend more money. So, the way to do this
is you have a couple different bundle
options here. I'm just going to go with
this one here. And then we want to
rename this. Call this snoring, right?
No one or even sleep. No one's going to
see this, so don't worry about it. It's
just for your own purposes. We're going
to go to products here.
So, we're gonna hit specific product.
We're going to type in the name of the
product. So, I forgot what it was
called, but it should be There we go. We
would obviously rename this to obviously
fit your product name and everything,
but we're just going to go with this.
So, now every time someone sees this
product, we'll be prompted with a
bundle. You can name this whatever you
want, right? Like Black Friday sale or
limited limited time sale or sale ends
p.m. today, right? Like you can do some
type of incentive message. I like a
or actually I like to say limited time sale
sale
doesn't don't overthink it. Um, make
sure the colors closely replicate the
store colors because we want that
branded feel. So, we have like an orange
thing going on here. Doesn't really
matter too much. You can add a gradient
for slight effect. Totally up to you.
And then nothing else here. Then we're
going to go to the offers. So now what
we want to do for the offer is just look
at what the competitor has, right? So,
the first one is just buy one for
$39.95. Great. Um, actually, one thing I
want to do, too, is let's hit save real
quick and put a pause on this. Let's go
back to products. And you notice how the
competitor has a um and I think we have
it, too. So, it should be good, but just
don't double check. If you notice, the
competitor has a this is what the price
normally is, but you're crossing that
out and now it's only 40 40 bucks. We
want to do the same thing there, too.
So, just go into the product and make
sure that the compare price is set to um
whatever number the competitor has,
which it automatically was done with the
Drop Magic app, which is cool. So, now
we can go back here
and we can go back to the product.
Okay, go back to offers. So, we're just
going to replicate what the competitor
has, right? So, they have a where are
they? They have 1x sleep clear. So,
we're literally just going to copy this.
So, 1x sleep clear. All right. If you
have a different name for your product,
whatever, do whatever you need. We're
going to make sure that um we hit edit
image here, and we're going to show
variant. We don't really have a variant
of this product, so we're just going to
have a nice picture that pops up, which
is cool. We're going to add a quantity
widget so people know that they're just
getting one unit and reiterating what we
already have. Um, and then under that it
says includes air strap plus fast
charger. Great. So, that that's going to
be added in too. This is a question that
you can ask for the supplier as well
once they get the quote for you. Just
ask them, hey, does this come with the
air strap and fast charger. So, it
should most in most cases, but there we
go. We're going to do
includes Okay, let me copy paste. So,
we're just going to do includes air
strap plus
fast charger. Boom.
Boom.
Cool. We want to make sure the quantity
is one here. Um, selected by default.
We're not going to actually make this
the def default one. We're going to
check that on the other option in just a
moment. And then we want live social
proof turned on. So it makes it seem
like, hey, there are other people
looking at this and then there's a
limited time sale. Um, we could even do
something. By the way, guys, go back to
this block and be like, low quantity available,
available,
right? Right. We could even do something
like that, which works really well
because if we type in uh low quantity
available, it adds scarcity and makes
people more likely to want to purchase
now knowing that there is a low
quantity. And then we're going to have
that live social proof on as well once
this decides to load here. Um,
okay, cool. And then we're going to have
this live social proof turned on like
this. And this is good because it shows
people that are actively viewing the
product. So that makes people say, "Oh,
snap. It's low quantity and there's 47
people looking at this. This is a live
widget. It's just going to constantly
generate a random number of people
viewing this product." Okay. And then we
just go over to offer two here and we're
going to do the same thing, right? So
once again, 2x sleep clear. 2x sleep clear.
Okay. Oh, and they're doing the a little
icon here, which I'll show you guys how
to do, too, that they're doing this like
save. Let me show you how to do that as
well. Pretty easy. Okay. Then we're
going to go to edit image, show variant.
Boom. Since there's not a lot there's
not a variant to this product. It's just
[snorts] a one thing. We're just going
to do that. We're going to have this
item selected by default. We want people
seeing this or not seeing it first, but
having their mouse automatically on
this. Um, and then what we're going to
do is we're going to change up the back
message. So, it's the same thing. So, we
could just go to offer one real quick.
Copy this
Cool. They have four couples. So instead
of saying most popular, we're just going
to say four couples.
Do four couples.
Great. We're going to to do this
quantity widget. So there's two of them
there. That clearly indicates that. U
Cool. And then they have that little um
you know save x amount. So we're just
Let's save.
Give it a sec here. Um and then yeah,
that's pretty much it. Now we're going
to also want to add in some of this
stuff here, too. So they have a deep
sleep audio pack and the sleep rest
ebook. So, they're definitely doing some
bundle upselling, which is dope. We want
to do the same. I'm going show you
quickly. You can do this. Um, but
basically, while this loads, I'm maybe
need a refresh here because it seemed
like there is Okay, beautiful. Saved.
Um, so now we're just going to go back
real quick and add that in here, too.
And by the way guys, like if you don't
like the colors or whatever or it feels
like it doesn't stand out, you can go
into advanced settings here and once
this loads in a sec, my internet's been
a little slow. My apologies. You can go
to advanced settings here and like
change specific colors um and and mix
and match as you see fit. So we go to
advanced settings. Um I also like price
rounding as well. So if you notice
without price rounding, it looks like
these random numbers here that doesn't
me look as professional. I like to do
price rounding and I like to go by 99,
right? In most cases, right? So
something there totally optional to do,
but if you want to do that, you can feel
free to do that as well.
Okay? And then for these other products
here, so one of the things that I am
unfortunately not going to have enough
time to talk about in this specific
tutorial is how to create ebooks. It's
one of the things that I actually teach
inside my school community, but it's
really easy to create an ebook and add
it as a free gift. Um, and same thing
with this deep sleep audio pack, right?
Like you can find find this on Alibaba,
AliExpress, and just add it in as a free
item. You would create it as a physical
product and then you would come here
into the Wappy tool and under the
specific offer you want to give that as,
you'd go under here
and then you would go into uh add for gift.
gift.
you would select it as a physical
product. So you have to create it as a
physical product. Um so for example, one
of their things that they're offering is
free shipping. So we're going to do it
like that. And then they titled it as
free priority shipping. So you could do
the same thing or free, you know, free shipping.
shipping.
And then we can show the original price
of this is normally four bucks. Um but
now it's free for them, right? And then
you would just add another free gift to
do the the other ones that they have here.
here.
Okay. Boom. So there you go. So now all
we got to do is just go back on the
website and make sure that this bundle
is added in. Um pretty pretty simple,
man. I mean that's how you really do it.
And now you're going to incentivize
people to spend more money because they
feel like they're getting a deal if they
do spend more money. Um, obviously like
adding in these full other options is probably really smart and I would highly
probably really smart and I would highly recommend doing so. Okay, so I'm just
recommend doing so. Okay, so I'm just going to give it a second here to load
going to give it a second here to load and then we should be good to go.
and then we should be good to go. Make sure that's saved and published
Make sure that's saved and published officially. Then you're just going to go
officially. Then you're just going to go into your online store and I'm going to
into your online store and I'm going to show you exactly how to connect this
show you exactly how to connect this directly to your store. Go to customize
directly to your store. Go to customize and on the left hand side just go to the
and on the left hand side just go to the apps here and just make sure that WPPY
apps here and just make sure that WPPY is turned on here. Once that's turned
is turned on here. Once that's turned on, then you go here and then it should
on, then you go here and then it should automatically pull up. Now, because you
automatically pull up. Now, because you already have the pricing breakdown here,
already have the pricing breakdown here, you don't need also here as well. So, I
you don't need also here as well. So, I just delete this here and then hit save.
just delete this here and then hit save. And then I'd also um actually you don't
And then I'd also um actually you don't need to do anything else. That's it.
need to do anything else. That's it. Another thing you could do here is make
Another thing you could do here is make sure that um you go to preview, make
sure that um you go to preview, make sure it all looks good and is blended in
sure it all looks good and is blended in nicely, which yeah, that looks pretty
nicely, which yeah, that looks pretty clean. Um and then you can uh inspect
clean. Um and then you can uh inspect element and look at it at the mobile
element and look at it at the mobile version as well.
version as well. Yeah. So there you go. Now you have a
Yeah. So there you go. Now you have a store, you have a bundle. Obviously, you
store, you have a bundle. Obviously, you would have, you know, fluff this out a
would have, you know, fluff this out a little bit better, make it closer
little bit better, make it closer resembled to the competitor. And now we
resembled to the competitor. And now we just now need to run some ads, right? So
just now need to run some ads, right? So we built the store. Let's start to
we built the store. Let's start to create some ads and get that process
create some ads and get that process going. All right. So to do this,
going. All right. So to do this, remember we want to create some image
remember we want to create some image ads that are kind of these native feed
ads that are kind of these native feed looking ads that kind of tell a long
looking ads that kind of tell a long form story. So I'm going to show you
form story. So I'm going to show you exactly how you can do this and give you
exactly how you can do this and give you the AI scripts and prompts to do this
the AI scripts and prompts to do this relatively quickly. It doesn't actually
relatively quickly. It doesn't actually take too much time. Um, you just got to
take too much time. Um, you just got to know what you're doing. And if you're
know what you're doing. And if you're new to all this, that's fine. And I'm
new to all this, that's fine. And I'm going to show you step by step. So
going to show you step by step. So remember, right, our competitor is
remember, right, our competitor is running a lot of video ads. So they are
running a lot of video ads. So they are finding a lot of success with that,
finding a lot of success with that, which is great. But we want to penetrate
which is great. But we want to penetrate the market without directly competing
the market without directly competing with them onetoone with some native
with them onetoone with some native image ads. So the first thing that we
image ads. So the first thing that we need to understand is we need to be able
need to understand is we need to be able to create really good high-quality
to create really good high-quality images. One of my favorite tools for
images. One of my favorite tools for that is Higsfield, right? because
that is Higsfield, right? because Hexfield not only creates really good
Hexfield not only creates really good images, but they can create realistic
images, but they can create realistic looking images that blend into the
looking images that blend into the Facebook feed naturally. Also, on the
Facebook feed naturally. Also, on the main resource document, I'm going to
main resource document, I'm going to provide you the AI scripts that I like
provide you the AI scripts that I like to use to get really good long form copy
to use to get really good long form copy and it's going to make it super easy to
and it's going to make it super easy to create messaging that speaks to our
create messaging that speaks to our ideal target audience and also find the
ideal target audience and also find the five different subniches of people we
five different subniches of people we can speak to and test a different
can speak to and test a different marketing angle.
marketing angle. So you can do this in either claude or
So you can do this in either claude or chatgbt. But the first step is to get
chatgbt. But the first step is to get some resource and information about our
some resource and information about our actual product. So we're going to go
actual product. So we're going to go into this document here, which once
into this document here, which once again is listed and linked below under
again is listed and linked below under this section of the document. Um, so
this section of the document. Um, so what we're going to do first is grab
what we're going to do first is grab this prompt and we want to inform the AI
this prompt and we want to inform the AI our product, our competitor, and some
our product, our competitor, and some information about our our product that
information about our our product that we can use to gather customer data so we
we can use to gather customer data so we know who to speak to. So, we're just
know who to speak to. So, we're just going to fill out each of these sections
going to fill out each of these sections one by one. So, with the first prompt
one by one. So, with the first prompt here, which is just training the AI, um
here, which is just training the AI, um I'm a brand owner creating an avitorial
I'm a brand owner creating an avitorial and long form copy
and long form copy and I need you to actually I wrote it
and I need you to actually I wrote it down here um for my brand which is named
down here um for my brand which is named XYZ brand and then I'm going to provide
XYZ brand and then I'm going to provide some information on Amazon and also my
some information on Amazon and also my competitor. Right? So, that's basically
competitor. Right? So, that's basically what this prompt is saying so we can
what this prompt is saying so we can gather as much data as possible. So,
gather as much data as possible. So, you're going to copy that into Claude or
you're going to copy that into Claude or Chat GBT. What's the difference? Well,
Chat GBT. What's the difference? Well, Claude is a little bit better when it
Claude is a little bit better when it comes to copywriting and creative work.
comes to copywriting and creative work. Chat GBT is more better for um when it
Chat GBT is more better for um when it comes to specific tasks. So, both of
comes to specific tasks. So, both of them can work really well. Up to you,
them can work really well. Up to you, but I'm going to use Claude. So, for the
but I'm going to use Claude. So, for the product name, I'm just going to name it
product name, I'm just going to name it the same product as my store, right? So,
the same product as my store, right? So, I forgot what I actually called it. I
I forgot what I actually called it. I think I called it sleepy. I'm going to
think I called it sleepy. I'm going to uh provide information. So this is not
uh provide information. So this is not supposed to be I'm brand coding aviator
supposed to be I'm brand coding aviator long
long form copy my product which is actually
form copy my product which is actually this is not the name of the product but
this is not the name of the product but the actual what the product actually is.
the actual what the product actually is. So as a quick refresher this is a smart
So as a quick refresher this is a smart EMS sleep device
EMS sleep device for people that snore.
for people that snore. Okay, which is a smart EMS sleep device
Okay, which is a smart EMS sleep device for people that snore. I'm going to
for people that snore. I'm going to provide information about my product
provide information about my product that I need you to use to create a
that I need you to use to create a winning aviator and ad copy, right? An
winning aviator and ad copy, right? An avatar is long form, you know, copy on a
avatar is long form, you know, copy on a website and ad copy from first take a a
website and ad copy from first take a a look at the reviews and the product
look at the reviews and the product listing of a similar product on Amazon.
listing of a similar product on Amazon. So, let's go on Amazon and try to find
So, let's go on Amazon and try to find this product. So, all I did was go into
this product. So, all I did was go into Amazon and typed in Smart EMS snoring
Amazon and typed in Smart EMS snoring and boom, we got the product here. Now,
and boom, we got the product here. Now, I will say that there are no reviews,
I will say that there are no reviews, which will make this kind of difficult
which will make this kind of difficult for us to get more customer data.
for us to get more customer data. Difficult, but not hard. So, let me look
Difficult, but not hard. So, let me look a little bit longer to see if I can find
a little bit longer to see if I can find something with actual reviews. Okay, so
something with actual reviews. Okay, so I found another one here that has actual
I found another one here that has actual reviews, which is super important. Um,
reviews, which is super important. Um, so this is good. It looks a little
so this is good. It looks a little different, but does the exact same
different, but does the exact same thing, right? You just put it on your
thing, right? You just put it on your chin there, and it helps with all that
chin there, and it helps with all that fun jazz. So, I'm actually going to grab
fun jazz. So, I'm actually going to grab the link for this one. Going to go back
the link for this one. Going to go back into Claude, and we're going to put the
into Claude, and we're going to put the Amazon listing.
Amazon listing. Boom. So, that's the Amazon listing. We
Boom. So, that's the Amazon listing. We also want some reviews. So, one of the
also want some reviews. So, one of the tools that I love to use is called um
tools that I love to use is called um product review export, right? So, this
product review export, right? So, this is the tool itself. And if I go to the
is the tool itself. And if I go to the listing here that has reviews,
listing here that has reviews, I can uh click on the reviews here. I
I can uh click on the reviews here. I can click on actually need to log in. So
can click on actually need to log in. So give me a second to log in. Sorry. A
give me a second to log in. Sorry. A better one to use is actually this one
better one to use is actually this one called Amazon reviews exporter. And what
called Amazon reviews exporter. And what I'm going to do is download as many
I'm going to do is download as many reviews as possible. Well, that's one
reviews as possible. Well, that's one option. But what I'm actually going to
option. But what I'm actually going to do is download um 100 of the most
do is download um 100 of the most helpful reviews. Now, this doesn't have
helpful reviews. Now, this doesn't have 100 reviews, so it's just going to do as
100 reviews, so it's just going to do as much as possible, and it's going to
much as possible, and it's going to create a file that we can upload back
create a file that we can upload back into Claude and make this super easy to
into Claude and make this super easy to get customer data and information about
get customer data and information about this product.
this product. Sweet. So, now we got the file here. So,
Sweet. So, now we got the file here. So, we're just going to drop that into
we're just going to drop that into Claude. Um, so now it has a reviews. And
Claude. Um, so now it has a reviews. And then we also want the link to our
then we also want the link to our competitor as well, the one that we've
competitor as well, the one that we've been already taking a look at. So, this
been already taking a look at. So, this is this guy here. Boom. Grab that. Go
is this guy here. Boom. Grab that. Go back into Claude.
back into Claude. Boom. Boom. And then we just hit enter.
Boom. Boom. And then we just hit enter. So, Cloud's going to do its thing. It's
So, Cloud's going to do its thing. It's going to do its research. Sometimes it
going to do its research. Sometimes it can't scrape the information directly,
can't scrape the information directly, so it's going to fail and then try
so it's going to fail and then try another way to scrape it. Um, but you
another way to scrape it. Um, but you can see here, it's going to start off by
can see here, it's going to start off by reading the CSV file, which is the
reading the CSV file, which is the reviews from the listing. Um, the more
reviews from the listing. Um, the more reviews, obviously, the better. but it
reviews, obviously, the better. but it was able to quickly do that and now it's
was able to quickly do that and now it's going to go through the Amazon listing
going to go through the Amazon listing and then it's just going to do its
and then it's just going to do its little fun jazz. So, we're going to let
little fun jazz. So, we're going to let it kind of do all the scraping and
it kind of do all the scraping and information it needs. And once it does
information it needs. And once it does that, it's going to have a full detailed
that, it's going to have a full detailed understanding of our product, our target
understanding of our product, our target audiences, and the different subniches
audiences, and the different subniches we can speak to. All right, so now we
we can speak to. All right, so now we have a full detailed analysis report of
have a full detailed analysis report of our target audience. So, if you weren't
our target audience. So, if you weren't too familiar with the product before and
too familiar with the product before and the target audience, now you should be
the target audience, now you should be really, really, really understanding of
really, really, really understanding of everything. Um, so definitely get a
everything. Um, so definitely get a really good breakdown of the target
really good breakdown of the target audience to do a deep dive, biggest pain
audience to do a deep dive, biggest pain points and issues. Um, once this is done
points and issues. Um, once this is done and you actually read through this and
and you actually read through this and get a a general understanding. From
get a a general understanding. From there, we're just going to go back into
there, we're just going to go back into the AI scripts and we're going to try to
the AI scripts and we're going to try to find an audience angle, right? We want
find an audience angle, right? We want to find different subniches of people
to find different subniches of people that are most likely to purchase a
that are most likely to purchase a product like this. We have somewhat of a
product like this. We have somewhat of a full deep dive and understanding, but
full deep dive and understanding, but we're going to tell the AI to scrape a
we're going to tell the AI to scrape a ton of different websites, Reddit
ton of different websites, Reddit forums, review posts, so we know exactly
forums, review posts, so we know exactly who's suffering from the these problems,
who's suffering from the these problems, what they're saying, and how they're
what they're saying, and how they're speaking about the problem, so we can
speaking about the problem, so we can create some really good long- form copy
create some really good long- form copy that we can use to create messaging that
that we can use to create messaging that speaks directly to them. Now, as an
speaks directly to them. Now, as an additional reminder, let me go back to
additional reminder, let me go back to the actual um document here,
the actual um document here, right? So, if you're still familiar, not
right? So, if you're still familiar, not so familiar with this type of marketing
so familiar with this type of marketing strategy and why it works so well, the
strategy and why it works so well, the whole goal here is to create copy as if
whole goal here is to create copy as if a person in a lot of cases of, you know,
a person in a lot of cases of, you know, middle-aged to older women wanted to
middle-aged to older women wanted to just share a late night post to her
just share a late night post to her friends and family on Facebook. The goal
friends and family on Facebook. The goal is to speak from a perspective of having
is to speak from a perspective of having an aha moment. Realizing something that
an aha moment. Realizing something that you were struggling for so long and
you were struggling for so long and realizing that the the solution to this
realizing that the the solution to this problem was such a simple and easy fix
problem was such a simple and easy fix and you wanted to share that with
and you wanted to share that with everyone because of how painful the
everyone because of how painful the problems you're going through. The copy
problems you're going through. The copy is really really long and you might say
is really really long and you might say to yourself, there's no way someone's
to yourself, there's no way someone's reading this entire copy and then just
reading this entire copy and then just going to my product page and buying.
going to my product page and buying. you'll be really really wrong in
you'll be really really wrong in thinking that because this is one of the
thinking that because this is one of the most high converting ways to get people
most high converting ways to get people to convert spend and um being a you know
to convert spend and um being a you know a purchasing customer just from this
a purchasing customer just from this type of long form copy. Now I really
type of long form copy. Now I really recommend going through and reading some
recommend going through and reading some of this. Obviously it's a lot. So if you
of this. Obviously it's a lot. So if you don't want to do it that's fine but you
don't want to do it that's fine but you want to understand why these work so
want to understand why these work so well. Right? So one of the things is
well. Right? So one of the things is that if you're terrified that your
that if you're terrified that your senior moments are actually early
senior moments are actually early dementia read this first. Right? So, we
dementia read this first. Right? So, we hook you in with a really strong opening
hook you in with a really strong opening sentence and then we have a lot of long
sentence and then we have a lot of long copy that speaks about pain and problems
copy that speaks about pain and problems and real life scenarios and examples
and real life scenarios and examples that people can relate to. And the
that people can relate to. And the consumer is just reading this and
consumer is just reading this and reading this like a blog post or an
reading this like a blog post or an article and it they're so infactuated
article and it they're so infactuated they don't even realize it's an ad,
they don't even realize it's an ad, right? And that's one of the biggest
right? And that's one of the biggest reasons why this does so well is because
reasons why this does so well is because it's disguised as an ad and it talks
it's disguised as an ad and it talks about all the problems. It normally
about all the problems. It normally introduces some level of expert opinion.
introduces some level of expert opinion. doctors talked about this report or
doctors talked about this report or psychiatrists talked about this um you
psychiatrists talked about this um you know review or this product right so
know review or this product right so it's paired with trust um authority
it's paired with trust um authority scarcity as well and there's a lot of
scarcity as well and there's a lot of great messaging and copying that allows
great messaging and copying that allows this to be really good so the problem
this to be really good so the problem though is that a lot of people go into
though is that a lot of people go into this they'll find this product and
this they'll find this product and they'll their ads will be like hey if
they'll their ads will be like hey if you're sleep or struggling to sleep at
you're sleep or struggling to sleep at night or you're always snoring get this
night or you're always snoring get this product we need to define the you or the
product we need to define the you or the who right who are we speaking to and
who right who are we speaking to and that's what this prompt does. So, five
that's what this prompt does. So, five unique subniches for EMS anti-storing
unique subniches for EMS anti-storing devices. So, we now know who we can
devices. So, we now know who we can speak to. The relationship refugees,
speak to. The relationship refugees, right? So, the people in relationships,
right? So, the people in relationships, married partner, couples on the brick of
married partner, couples on the brick of separate rooms, right? So, that's one
separate rooms, right? So, that's one audience.
audience. There are the CPAP rebels. So, people
There are the CPAP rebels. So, people that are suffering, you know, with CPAP
that are suffering, you know, with CPAP machines and especially frequent
machines and especially frequent travelers,
travelers, right? Right? And it's giving you a
right? Right? And it's giving you a breakdown on who these people are, how
breakdown on who these people are, how you can speak to them. And the way it
you can speak to them. And the way it gathered all this information, by the
gathered all this information, by the way, you can see here is that they
way, you can see here is that they scroll through um and scraped a ton of
scroll through um and scraped a ton of forms and information about people
forms and information about people suffering from these issues and why they
suffering from these issues and why they would want the product in the first
would want the product in the first place, right? So AI is really powerful.
place, right? So AI is really powerful. So you have to use it powerful.
So you have to use it powerful. Sweet. So now we're going to go into the
Sweet. So now we're going to go into the third niche, the exhausted achievers.
third niche, the exhausted achievers. Youngish professionals 30 to 50 whose
Youngish professionals 30 to 50 whose snoring is destroying their career
snoring is destroying their career performance.
performance. Uh the weight gain warriors. Oh, this
Uh the weight gain warriors. Oh, this could be a really good one. People that
could be a really good one. People that are putting on a lot of weight and
are putting on a lot of weight and starting to snore more than they used
starting to snore more than they used to. And then the new parent survivors.
to. And then the new parent survivors. All right. So, these are five really
All right. So, these are five really good specific people we can talk to. So,
good specific people we can talk to. So, we've done our deep dive. We know the
we've done our deep dive. We know the different angles. Now, let's get ready
different angles. Now, let's get ready to create some long form copy. It first
to create some long form copy. It first starts off with a really good hook. And
starts off with a really good hook. And we need to create different hooks and
we need to create different hooks and different messaging scripts for each
different messaging scripts for each individual person. The reason why we're
individual person. The reason why we're going to do this is because we want to
going to do this is because we want to test this and test different audiences
test this and test different audiences without blowing through an entire
without blowing through an entire budget. If you were to try to test all
budget. If you were to try to test all five of these subniches, you can spend a
five of these subniches, you can spend a lot of money and maybe none of them end
lot of money and maybe none of them end up working out for you, right? So, the
up working out for you, right? So, the most effective way to do this is
most effective way to do this is actually under the launching ad
actually under the launching ad strategy. We like to launch something
strategy. We like to launch something called a CBO campaign, which stands for
called a CBO campaign, which stands for campaign budget optimization with the
campaign budget optimization with the goal of having five different adsets,
goal of having five different adsets, the five different subniches. Um, be the
the five different subniches. Um, be the target audiences that we speak to. And
target audiences that we speak to. And the goal for us is to launch this under
the goal for us is to launch this under CBO campaign so Facebook's algorithm and
CBO campaign so Facebook's algorithm and data can figure out which campaign and
data can figure out which campaign and which audience is most likely to convert
which audience is most likely to convert for us. And we're going to be using the
for us. And we're going to be using the same five images across each individual
same five images across each individual ad set. and the pictures are going to be
ad set. and the pictures are going to be the exact same, but the only thing
the exact same, but the only thing that's going to change is the copy and
that's going to change is the copy and messaging in that. And I'll show you an
messaging in that. And I'll show you an example in the ad dashboard in just a
example in the ad dashboard in just a moment. Uh, but that's exactly what we
moment. Uh, but that's exactly what we want to do. All right, so first things
want to do. All right, so first things first, we need a piece of long form copy
first, we need a piece of long form copy for five different niches or subniches
for five different niches or subniches or angles. So, let's start off by doing
or angles. So, let's start off by doing that. So, go into creating strong hooks
that. So, go into creating strong hooks here. Copy this into the same exact
here. Copy this into the same exact cloud project and you paste that in. And
cloud project and you paste that in. And the only thing you have to change is the
the only thing you have to change is the angle.
angle. And to do this, the angle, you're just
And to do this, the angle, you're just going to do one angle at a time. Now,
going to do one angle at a time. Now, for this tutorial, I think I'm only
for this tutorial, I think I'm only going to just do two to show you guys
going to just do two to show you guys what that looks like. Um, but you would
what that looks like. Um, but you would want to do all five to cover all your
want to do all five to cover all your bases. Great thing about doing all five
bases. Great thing about doing all five under a CBO campaign, you won't spend
under a CBO campaign, you won't spend any extra money by doing so. Um, or blow
any extra money by doing so. Um, or blow any extra money by testing as many
any extra money by testing as many campaigns. All right. So, and these, by
campaigns. All right. So, and these, by the way, are not just five random
the way, are not just five random subniches. These are five of the most
subniches. These are five of the most likely subniches to convert for you. So,
likely subniches to convert for you. So, we're just going to grab here, copy this
we're just going to grab here, copy this here, and then paste it in where it says
here, and then paste it in where it says angle. Boom. And now, it's going to
angle. Boom. And now, it's going to start off by giving you 10 really good
start off by giving you 10 really good engaging hooks. This is important
engaging hooks. This is important because the the way we hook people into
because the the way we hook people into reading the long form copy starts off
reading the long form copy starts off with the first sentence. And we got to
with the first sentence. And we got to really make sure we nail this. So, we
really make sure we nail this. So, we want to go through here. It's going to
want to go through here. It's going to give us some different hooks here. Okay.
give us some different hooks here. Okay. So, 10 fair and scarcity driven hooks
So, 10 fair and scarcity driven hooks for your relationship refugees.
for your relationship refugees. Um, so this is the first hook. The night
Um, so this is the first hook. The night my wife didn't come back to bed, I knew
my wife didn't come back to bed, I knew her marriage was over. She'd been
her marriage was over. She'd been sleeping in our guest room for 3 weeks.
sleeping in our guest room for 3 weeks. And that morning, I saw her googling how
And that morning, I saw her googling how to tell your husband you want a divorce.
to tell your husband you want a divorce. All because of my snoring. I had 30 days
All because of my snoring. I had 30 days to fix this or I was going to lose the
to fix this or I was going to lose the love of my life forever. Here's what
love of my life forever. Here's what happened next. That is a good hulk if
happened next. That is a good hulk if I've ever heard of one. A little bit
I've ever heard of one. A little bit lengthy, but that's fine. Like that's a
lengthy, but that's fine. Like that's a good way to wrap somebody in that. I'm
good way to wrap somebody in that. I'm already loving that first one. And it
already loving that first one. And it also breaks down, right? like we're
also breaks down, right? like we're trying to have an aha story framework
trying to have an aha story framework where it's like I've been struggling
where it's like I've been struggling with this issue. Here's what's been
with this issue. Here's what's been happening. Here's that aha moment. I
happening. Here's that aha moment. I never thought I'd uh be one of those
never thought I'd uh be one of those couples sleeping in separate bedrooms,
couples sleeping in separate bedrooms, but after 6 months apart, I barely
but after 6 months apart, I barely recognized my wife anymore. We were
recognized my wife anymore. We were roommates who occasionally had sex. The
roommates who occasionally had sex. The worst part, our friends. Okay, maybe we
worst part, our friends. Okay, maybe we don't say that on Facebook. I don't
don't say that on Facebook. I don't think that's a bad thing, but I wouldn't
think that's a bad thing, but I wouldn't want to risk it. Um, you could also
want to risk it. Um, you could also just, you know, change that for
just, you know, change that for intercourse or something. Um, yeah. So,
intercourse or something. Um, yeah. So, you get five really good hooks here. So,
you get five really good hooks here. So, I like this hook. So, now all we have to
I like this hook. So, now all we have to do next is go through and I would, if I
do next is go through and I would, if I were you, I would sit down and read all
were you, I would sit down and read all those and and use some deductive
those and and use some deductive reasoning and logic to decide which one,
reasoning and logic to decide which one, right? Some of you guys might say,
right? Some of you guys might say, "Well, I don't know which one is the
"Well, I don't know which one is the best. How do I know which one?" Just
best. How do I know which one?" Just pick one. Um, you know, like use a
pick one. Um, you know, like use a little bit of your brain power to figure
little bit of your brain power to figure out which one sounds the best and is
out which one sounds the best and is most enticing. So, now we're just going
most enticing. So, now we're just going to copy this last prompt here.
to copy this last prompt here. Boom. We're going to go back in here and
Boom. We're going to go back in here and we're just going to map out and replace
we're just going to map out and replace the things we need to replace. So, um,
the things we need to replace. So, um, we're going to change the name. Add copy
we're going to change the name. Add copy for. We're going to call this the
for. We're going to call this the sleepy.
sleepy. I don't know what we call this. What we
I don't know what we call this. What we call this? They call this sleep clear.
call this? They call this sleep clear. All right, cool. We're going to do the
All right, cool. We're going to do the sleepy
sleepy clair. Doesn't doesn't really matter.
clair. Doesn't doesn't really matter. Whatever you named this. Um, now for the
Whatever you named this. Um, now for the hook here, we're just going to grab the
hook here, we're just going to grab the same hook here.
same hook here. Boom.
Boom. And then the detailed angle will be that
And then the detailed angle will be that same angle here from earlier above which
same angle here from earlier above which was the subniche of
this audience here. Did I pass it? Nope. This audience here. Relationship
This audience here. Relationship refugees.
refugees. Boom.
Boom. And then you hit enter. And now we wait
And then you hit enter. And now we wait for the long form copy. Now, what I just
for the long form copy. Now, what I just did, create a hook for that angle.
did, create a hook for that angle. You're going to want to do this for
You're going to want to do this for literally all of the other four
literally all of the other four subniches. Okay, we're going to do that.
subniches. Okay, we're going to do that. Um, we also don't like I don't want all
Um, we also don't like I don't want all these lines in here. Uh, I should have
these lines in here. Uh, I should have wrote in the script here, don't add any
wrote in the script here, don't add any lines or lines of separation, but that's
lines or lines of separation, but that's fine. What we can do is just copy and
fine. What we can do is just copy and then remove it afterwards. But, um, the
then remove it afterwards. But, um, the night my wife didn't come back to bed,
night my wife didn't come back to bed, right? And you can see here it's going
right? And you can see here it's going to give you some long for messaging and
to give you some long for messaging and copy,
copy, right? It's broken down into subsections
right? It's broken down into subsections which you can kind of quickly read
which you can kind of quickly read through. I would read through this and
through. I would read through this and make sure it sounds congruent in like an
make sure it sounds congruent in like an actual story.
actual story. Okay. Sleep apnea blah blah blah blah
Okay. Sleep apnea blah blah blah blah blah. It's got a really long copy right
blah. It's got a really long copy right here, right? Like super long copy. Um
here, right? Like super long copy. Um yeah, sweet. We're going to do this for
yeah, sweet. We're going to do this for one more
angle just so I can have this and show you guys how to set this up in the ads
you guys how to set this up in the ads account. But yeah, guys, we're almost
account. But yeah, guys, we're almost almost done here. Uh how long have we
almost done here. Uh how long have we been recording? About an hour and 20
been recording? About an hour and 20 minutes. Sick. All right, cool. So,
minutes. Sick. All right, cool. So, let's keep keeps on keeping on, man. I
let's keep keeps on keeping on, man. I mean, it is long copy. 1,200 to 1500
mean, it is long copy. 1,200 to 1500 words, right? It's really long copy. Um
words, right? It's really long copy. Um and then here you go. Here's the name
and then here you go. Here's the name drop, right? It's called Sleep Clare.
drop, right? It's called Sleep Clare. It's not a gimmick. It's not useless.
It's not a gimmick. It's not useless. blah blah blah blah. Boom. Okay, great.
blah blah blah blah. Boom. Okay, great. So, that's one thing here. Um, you can
So, that's one thing here. Um, you can put this on a Google doc and have this
put this on a Google doc and have this saved and ready to go. So, now we're
saved and ready to go. So, now we're just going to do this one more time,
just going to do this one more time, right? So, now what we're going to do is
right? So, now what we're going to do is go back to
go back to this prompt here.
this prompt here. Then, we're going to go back to Claude,
Then, we're going to go back to Claude, paste that in. We're going to go into
paste that in. We're going to go into the angle.
the angle. Now, we did that first angle which were
Now, we did that first angle which were the couples. Now, let's do a separate
the couples. Now, let's do a separate angle.
angle. Go back up here. Might be smart to have
Go back up here. Might be smart to have the angles on a separate document or
the angles on a separate document or somewhere else written down so you don't
somewhere else written down so you don't have to keep scrolling back all the way
have to keep scrolling back all the way up in the chat.
up in the chat. So, you can do this. The CPAP rebels.
Paste that there. Boom. Now, again, I would I would read through this and make
would I would read through this and make sure this all sounds good and align. Um,
sure this all sounds good and align. Um, just go through, skim through it real
just go through, skim through it real quick, make sure it makes sense. But now
quick, make sure it makes sense. But now we can now move on to this next one. I
we can now move on to this next one. I turned my son's invitation to go to
turned my son's invitation to go to camping for 60th birthday. I turned down
camping for 60th birthday. I turned down my son's invitation to go to camping for
my son's invitation to go to camping for 60th birthday. Not because I didn't want
60th birthday. Not because I didn't want to go, because I couldn't bring my CPAT
to go, because I couldn't bring my CPAT machine. Okay. I got offered the
machine. Okay. I got offered the promotion. I think these hooks are
promotion. I think these hooks are taking a little too long to get into the
taking a little too long to get into the point here. I'm 48 years old, divorced
point here. I'm 48 years old, divorced for two years. Yeah, these are these are
for two years. Yeah, these are these are save for two years. These are too long.
save for two years. These are too long. So, I'm going to tell the I'm going to
So, I'm going to tell the I'm going to tell the the AI like, yo, these are
tell the the AI like, yo, these are these are these hooks are way too long.
these are these hooks are way too long. Last winter we had a power outage, but
Last winter we had a power outage, but these hooks are way too long and take
these hooks are way too long and take forever to get to
forever to get to the point.
the point. Re recreate
Re recreate 10. Yeah, we'll do 10 more hooks without
10. Yeah, we'll do 10 more hooks without a detailed breakdown. Breakdown for each
a detailed breakdown. Breakdown for each hook. We'll do five. Actually,
hook. We'll do five. Actually, just give me five breakdown. All right.
just give me five breakdown. All right. And I don't want like I'm saying I don't
And I don't want like I'm saying I don't want the detailed breakdown. I don't
want the detailed breakdown. I don't need all this. I just want to see the
need all this. I just want to see the hooks. These are way too long and take
hooks. These are way too long and take forever to get to the point. RK. Five
forever to get to the point. RK. Five more hooks without a detailed breakdown
more hooks without a detailed breakdown for each hook. And
for each hook. And uh let's let's do that.
uh let's let's do that. Yeah. See, like it's it's going to keep
Yeah. See, like it's it's going to keep going on and on and on and on. Like this
going on and on and on and on. Like this is good to know and learn everything,
is good to know and learn everything, but for the sake of a tutorial video,
but for the sake of a tutorial video, we're going to um
we're going to nail that down to five. This is well too detailed. Take forever
This is well too detailed. Take forever here. Okay,
here. Okay, cool. Let's let's just do five. I don't
cool. Let's let's just do five. I don't want a detailed report per hook, man.
want a detailed report per hook, man. Like, it's taking forever. We did copy
Like, it's taking forever. We did copy this 10 needy cooks. Okay, cool. Just
this 10 needy cooks. Okay, cool. Just give me some quick quick hooks, man. All
give me some quick quick hooks, man. All right, I turned on a once in a lifetime.
right, I turned on a once in a lifetime. This is still way too long.
This is still way too long. AI is great. It's not perfect, though.
AI is great. It's not perfect, though. So, u So, now been dating Rebecca for
So, u So, now been dating Rebecca for six weeks. She has no idea I use a CPAT
six weeks. She has no idea I use a CPAT machine. Okay.
Yeah, these are still way too long. What? What? you can also do too is
What? What? you can also do too is in this example here, if you do have a
in this example here, if you do have a competitor that is testing something
competitor that is testing something similar like this one here,
similar like this one here, I would even copy this and say, "Hey,
I would even copy this and say, "Hey, once again,
this is too long." Here is an example of the style and length I'm going for.
the style and length I'm going for. recreate five hooks that fit this
recreate five hooks that fit this structure,
structure, right? You don't want it to be too too
right? You don't want it to be too too long, right, before it get starts
long, right, before it get starts getting into the story. And I like how
getting into the story. And I like how this hook actually highlights that CPAT
this hook actually highlights that CPAT machine. So, here we go. This is this is
machine. So, here we go. This is this is way better. I cancel my son's
way better. I cancel my son's temperature because there's no
temperature because there's no electricity at the campsite. Then my
electricity at the campsite. Then my buddy showed me a device that changed
buddy showed me a device that changed everything. Okay. All right. That
everything. Okay. All right. That doesn't highlight CPAP machine, though.
doesn't highlight CPAP machine, though. I've been dating for uh her for two
I've been dating for uh her for two months and still doesn't know I need a
months and still doesn't know I need a CPAP until I found something that
CPAP until I found something that eliminated the problem in 8 weeks. Okay,
eliminated the problem in 8 weeks. Okay, that's better. My 32 thou 3200 travel
that's better. My 32 thou 3200 travel CPAP sits in a drawer unused because I
CPAP sits in a drawer unused because I divorc discovered a pocket-size
divorc discovered a pocket-size alternative that actually worked. Boom.
alternative that actually worked. Boom. That's good. Planning my retirement.
That's good. Planning my retirement. Okay. All right. I like this one because
Okay. All right. I like this one because it it talks about the CPAT machine so
it it talks about the CPAT machine so people that are interested or intrigued
people that are interested or intrigued by that would actually listen. And it
by that would actually listen. And it also leaves an open loop, right? Until I
also leaves an open loop, right? Until I discover this pocket-size alternative.
discover this pocket-size alternative. Now I got to figure out what the
Now I got to figure out what the alternative is. All right, great. Now we
alternative is. All right, great. Now we just go back to this
just go back to this and we just do exactly what we need to
and we just do exactly what we need to do. So once again, boom.
do. So once again, boom. The product name. I I keep forgetting
The product name. I I keep forgetting what I'm calling this thing. Sleepy
what I'm calling this thing. Sleepy clear, I think I called this or sleepy.
clear, I think I called this or sleepy. I I do not remember. Obviously, you
I I do not remember. Obviously, you would have more attention to detail than
would have more attention to detail than I am with the name of your product, but
I am with the name of your product, but you do that. And then the detail angle
you do that. And then the detail angle is a CPAP people.
is a CPAP people. Let's see exactly what we want to
Let's see exactly what we want to what how do we call this CPAP warriors I
what how do we call this CPAP warriors I think.
think. Um damn we got to scroll all the way up.
Um damn we got to scroll all the way up. As you can see this can get tedious. So
As you can see this can get tedious. So I would recommend you just write down
I would recommend you just write down the names of these. All right. So CPAP
the names of these. All right. So CPAP rebels.
rebels. Boom. And I'm going to add a note at the
Boom. And I'm going to add a note at the end here.
end here. Do not put any lines of separation
Do not put any lines of separation between the the long copy.
between the the long copy. Okay. So, you would do this three more
Okay. So, you would do this three more times. And then from here, all we got to
times. And then from here, all we got to do is generate the images. I like to use
do is generate the images. I like to use between five to 10ish images. For the
between five to 10ish images. For the sake of this example, I'm just going to
sake of this example, I'm just going to do three. You should do a minimum of
do three. You should do a minimum of three, no more than 10. Um, and here we
three, no more than 10. Um, and here we go. Now, we're getting the long form
go. Now, we're getting the long form copy. My 3000 travel CPAP sits in a
copy. My 3000 travel CPAP sits in a drawer unused because I discovered a
drawer unused because I discovered a pocket size alternative that actually
pocket size alternative that actually works. Great.
Cool. So, yeah, read through this, make sure this is good. Um, that aha moment,
sure this is good. Um, that aha moment, right? Like I was using this EMS or I
right? Like I was using this EMS or I was using the CPAT machine for so long
was using the CPAT machine for so long until I discovered this small
until I discovered this small alternative and solution. Um, great. So,
alternative and solution. Um, great. So, now as that generates, now we just got
now as that generates, now we just got to generate some images. And the best
to generate some images. And the best tool like I had mentioned is Higfield.
tool like I had mentioned is Higfield. All right. So I like to use Hakesfield's
All right. So I like to use Hakesfield's pro plan because it gives me pretty much
pro plan because it gives me pretty much unlimited usage of uh generating images.
unlimited usage of uh generating images. As you can see here, we can generate
As you can see here, we can generate realistic looking people doing realistic
realistic looking people doing realistic looking things um or in a realistic
looking things um or in a realistic looking way. So we want to generate
looking way. So we want to generate these selfie style photos that look like
these selfie style photos that look like natural images. It doesn't always have
natural images. It doesn't always have to be selfie style photos. It could just
to be selfie style photos. It could just be anything. Um, we want to generate
be anything. Um, we want to generate these realistic looking images that
these realistic looking images that would naturally appear on a Facebook
would naturally appear on a Facebook feed and blend in as if it's a natural
feed and blend in as if it's a natural image. So, because we're talking about
image. So, because we're talking about sleeping and snoring, um, there's a
sleeping and snoring, um, there's a couple ways you can do this. Um, if you
couple ways you can do this. Um, if you want to off the top of your brain, you
want to off the top of your brain, you can just start prompting the AI tool to
can just start prompting the AI tool to do it yourself. I always recommend using
do it yourself. I always recommend using Hakesville Soul and going into realistic
Hakesville Soul and going into realistic for generating realistic people. And we
for generating realistic people. And we want to do one by one or square photos.
want to do one by one or square photos. So, we change this format to a one by
So, we change this format to a one by one here. So, um, what I would
one here. So, um, what I would personally do is just start off by
personally do is just start off by thinking for a second, um, my target
thinking for a second, um, my target demographic, right? One of the things we
demographic, right? One of the things we can look back at, um, great, it
can look back at, um, great, it generated all this copy, the target
generated all this copy, the target demo, right? So, we have that detail
demo, right? So, we have that detail analysis report for a reason. We want to
analysis report for a reason. We want to make sure we understand who we're
make sure we understand who we're speaking to. A lot of times stuff like
speaking to. A lot of times stuff like this is going to be ideally women. Um,
this is going to be ideally women. Um, but it's between people 40 to 65,
but it's between people 40 to 65, predominantly males. So, I'm glad that I
predominantly males. So, I'm glad that I actually checked that because
actually checked that because that's actually important to understand.
that's actually important to understand. So, now we know it's mostly men we can
So, now we know it's mostly men we can speak to, but we can also have women in
speak to, but we can also have women in there as well. Um, a lot of the long
there as well. Um, a lot of the long form copy too, I believe. We want to
form copy too, I believe. We want to double check that. I believe it's
double check that. I believe it's speaking from the perspective of a man,
speaking from the perspective of a man, right? I think the one most recently was
right? I think the one most recently was um before this was a man. And then boom,
um before this was a man. And then boom, boom,
boom, boom, boom, boom. Can go camp with my
boom, boom, boom. Can go camp with my brothers. So, seems like it's mostly
brothers. So, seems like it's mostly speaking from a man's perspective. So,
speaking from a man's perspective. So, we can generate a picture of a man. So,
we can generate a picture of a man. So, we do like um generate a picture of a
we do like um generate a picture of a middle-aged man
sitting on his bed looking upset or confus uh
on his bed looking upset or confus uh looking upset.
looking upset. I like to start off here. Just a simple
I like to start off here. Just a simple prompt. I'm going to generate two
prompt. I'm going to generate two images. It's going to take up a credit.
images. It's going to take up a credit. um with Hicksfield here have a man a
um with Hicksfield here have a man a middle-aged man sitting on his bed
middle-aged man sitting on his bed in
in his modern modern looking
his modern modern looking home
home looking upset. Okay, now we're going to
looking upset. Okay, now we're going to hit generate there. Now, if you're like
hit generate there. Now, if you're like trying to figure out like what kind of
trying to figure out like what kind of images should I generate? For one, once
images should I generate? For one, once again, you can look at your competitor
again, you can look at your competitor and see what they're doing. This person
and see what they're doing. This person is doing like a picture plus a caption
is doing like a picture plus a caption at the top. You don't need to start off
at the top. You don't need to start off with that, but like this is a great
with that, but like this is a great image. Actually, I think this is
image. Actually, I think this is actually a really great image because
actually a really great image because it's like a man and a wife. That could
it's like a man and a wife. That could be actually a really good prompt there.
be actually a really good prompt there. So, that could be good. This could be
So, that could be good. This could be good too, right? Generate a person with
good too, right? Generate a person with a CPAT machine. So, that's another
a CPAT machine. So, that's another prompt we could do. Generate a middle-ag
prompt we could do. Generate a middle-ag generate a picture
generate a picture of a middle-aged middle-aged woman with
of a middle-aged middle-aged woman with a CPAT machine sitting next to her
a CPAT machine sitting next to her husband on the bed
husband on the bed or
or laying.
Okay. So, the goal here is to evoke an emotion. We don't want to do anything
emotion. We don't want to do anything too crazy. It shouldn't be disgusting.
too crazy. It shouldn't be disgusting. It shouldn't be against terms of
It shouldn't be against terms of services. It should be just natural
services. It should be just natural native images that capture a moment in
native images that capture a moment in time. Okay. Um, okay. These aren't bad
time. Okay. Um, okay. These aren't bad starts, but we definitely could generate
starts, but we definitely could generate some better pictures here. I do I also
some better pictures here. I do I also recommend don't generate naked people or
recommend don't generate naked people or use naked people in your ads. This isn't
use naked people in your ads. This isn't bad. Um, one of the things we can do, by
bad. Um, one of the things we can do, by the way, if you like really suck at
the way, if you like really suck at prompting, you can find some images.
prompting, you can find some images. Okay. Uh, is this the wrong ad account?
Okay. Uh, is this the wrong ad account? Yes, we can find some images like this
Yes, we can find some images like this one here. Go to see add details. We can
one here. Go to see add details. We can take a picture or screenshot of this and
take a picture or screenshot of this and we can actually upload this to Xfield.
we can actually upload this to Xfield. So, now we got um we got a we got
So, now we got um we got a we got another generation here, which is dope.
another generation here, which is dope. The CPAT machine is there. We should
The CPAT machine is there. We should have we should have said like um
have we should have said like um generate a picture of a middle-aged
generate a picture of a middle-aged woman with a CPAT machine and a mask
woman with a CPAT machine and a mask from the machine on her face laying up
from the machine on her face laying up to her laying next to her husband on the
to her laying next to her husband on the bed. So we can also just take our
bed. So we can also just take our competitor's images and actually just
competitor's images and actually just upload them to Hickfield Soul. And
upload them to Hickfield Soul. And Hickfield Soul only allows you to use a
Hickfield Soul only allows you to use a image or a prompt at one at a time to
image or a prompt at one at a time to generate images. So, we can take that
generate images. So, we can take that one from our competitor, make sure it's
one from our competitor, make sure it's a one by one, and we also can regenerate
a one by one, and we also can regenerate our competitor's images and have them
our competitor's images and have them kind of slightly look a little
kind of slightly look a little different. So, we can replicate that as
different. So, we can replicate that as well. So, pretty cool thing to do. So,
well. So, pretty cool thing to do. So, I'm going to do that image. And then I
I'm going to do that image. And then I like that one of the man just because
like that one of the man just because there's a lot of
there's a lot of It seems like the target demographic is
It seems like the target demographic is a man. So, a man with his wife is really
a man. So, a man with his wife is really good. So, we're going to we're going to
good. So, we're going to we're going to go all the way to here. See? Add
go all the way to here. See? Add details. We're just going to screenshot
details. We're just going to screenshot this.
this. I like that he's holding a CPAT machine.
I like that he's holding a CPAT machine. His wife is up there looking upset.
Cool. So, we're going to just generate that
So, we're going to just generate that there. So, let's see. Okay. Boom. So,
there. So, let's see. Okay. Boom. So, this is from my prompting. Um, so this
this is from my prompting. Um, so this look, this could be an image. So, we're
look, this could be an image. So, we're going to save that image here.
going to save that image here. Okay. This is from stealing the
Okay. This is from stealing the competitor's page. I think these guys
competitor's page. I think these guys are might be a little too old. Um,
are might be a little too old. Um, definitely can grab someone's attention
definitely can grab someone's attention though, but people might be a little too
though, but people might be a little too old. We want some creative diversity,
old. We want some creative diversity, too, right? So, we don't want all three
too, right? So, we don't want all three images to be of someone with a CPAT
images to be of someone with a CPAT machine on. Um, we want some of them to
machine on. Um, we want some of them to be like a couple, some of them being a
be like a couple, some of them being a woman, a man. We want to have some
woman, a man. We want to have some creative diversity because different
creative diversity because different people will be more receptive to
people will be more receptive to different images. So, we're going to
different images. So, we're going to download that. Um,
download that. Um, let's see. See, let's go back to our
let's see. See, let's go back to our competitor here.
competitor here. We can also do something creative as
We can also do something creative as well. We can um like this is a great
well. We can um like this is a great picture too. We can also go into chat
picture too. We can also go into chat GBT and say, "Hey, Chad GBT, look at
GBT and say, "Hey, Chad GBT, look at this picture and reverse engineer and
this picture and reverse engineer and create five different variations
create five different variations uh of scripting and prompts that I can
uh of scripting and prompts that I can use to uh send to Hexfield." So, let me
use to uh send to Hexfield." So, let me show you what that looks like. So I can
show you what that looks like. So I can go to chatbt upload the picture that I
go to chatbt upload the picture that I want to create some variations of and I
want to create some variations of and I can say um reverse engineer.
can say um reverse engineer. Oops, that's what am I doing? That's not
Oops, that's what am I doing? That's not how you spell that. One second. So we
how you spell that. One second. So we can take this image and say reverse
can take this image and say reverse engineer this picture and create 10
engineer this picture and create 10 concepts that are similar that we can
concepts that are similar that we can create in Higsfield. Um, so we're going
create in Higsfield. Um, so we're going to submit that and it's going to give
to submit that and it's going to give you some ideas of different pictures
you some ideas of different pictures that are similar that we can then turn
that are similar that we can then turn into prompts for Higsfield. Um, so it's
into prompts for Higsfield. Um, so it's going to reverse engineer this. Um, and
going to reverse engineer this. Um, and then should give us some prompts here.
then should give us some prompts here. So 10 new Higsfield concepts with prompt
So 10 new Higsfield concepts with prompt level detail,
level detail, right? So young man, a young woman,
right? So young man, a young woman, side view of a man sleeping and snoring.
side view of a man sleeping and snoring. So it's going to generate these concepts
So it's going to generate these concepts here. Let's go back to Hickfield. So
here. Let's go back to Hickfield. So once again, Hixfield did a good job of
once again, Hixfield did a good job of pulling the similar image here from the
pulling the similar image here from the competitor. So this is another image
competitor. So this is another image that we can use. Super realistic, which
that we can use. Super realistic, which is dope. I do like this image though of
is dope. I do like this image though of the the person sleeping with all that
the the person sleeping with all that stuff on their face. So we can do that
stuff on their face. So we can do that as well.
as well. Um,
Um, so let's do this and say turn concept
so let's do this and say turn concept one into a prompt for
one into a prompt for Xfield.
field. [sighs]
[sighs] Sweet. So, it's going to do this. Boom,
Sweet. So, it's going to do this. Boom, boom, boom, boom, boom.
And it's going to give you an entire prompt that you can throw into
prompt that you can throw into Hicksfield. It's going to give you the
Hicksfield. It's going to give you the aspect ratio, the quality. Just go here,
aspect ratio, the quality. Just go here, throw that in there. Boom. We do the
throw that in there. Boom. We do the same thing. Do the same for concept,
same thing. Do the same for concept, too. Make sure to keep the lighting
too. Make sure to keep the lighting natural. Avoid any hard warm or hard
natural. Avoid any hard warm or hard cold tones. Um, the reason why I say
cold tones. Um, the reason why I say that is because if you notice, uh,
that is because if you notice, uh, Higsfield and AI in general likes to
Higsfield and AI in general likes to generate these really yellowy warmish
generate these really yellowy warmish colors consistently. You notice it a lot
colors consistently. You notice it a lot in these pictures. I want more of a
in these pictures. I want more of a balanced tone and color like this. Um,
balanced tone and color like this. Um, so I can avoid, you know, having the
so I can avoid, you know, having the pictures look and feel the same way. So
pictures look and feel the same way. So now we got another one. This is a female
now we got another one. This is a female subject. Cool. So, we'll throw that into
subject. Cool. So, we'll throw that into Hicksfield.
Hicksfield. And let's just do one more. Again, this
And let's just do one more. Again, this is totally up to you. I recommend a
is totally up to you. I recommend a minimum of three pictures, no more than
minimum of three pictures, no more than 10. So, we're going to just pick the
10. So, we're going to just pick the best ones here. Yes, do the same for
best ones here. Yes, do the same for concept three.
concept three. So, we'll have an image for the wife and
So, we'll have an image for the wife and husband, uh, elderly person laying down.
husband, uh, elderly person laying down. Uh, we'll do wife and husband again with
Uh, we'll do wife and husband again with CPAT machine. We'll do this this one
CPAT machine. We'll do this this one here with the people snoring and stuff.
here with the people snoring and stuff. And let these all generate.
And let these all generate. Just a quick little heads up here. You
Just a quick little heads up here. You cannot generate pictures of children or
cannot generate pictures of children or younger underage people on Hicksfield.
younger underage people on Hicksfield. So, if you're selling a child's product
So, if you're selling a child's product and you want children in the picture,
and you want children in the picture, you cannot do that with Hicksfield or
you cannot do that with Hicksfield or for I think for any of these AI tools
for I think for any of these AI tools for that matter. Um, so yeah, that's
for that matter. Um, so yeah, that's just a little food for thought there.
just a little food for thought there. So, let's let these all generate.
So, let's let these all generate. They're in Q now. Some of them are in
They're in Q now. Some of them are in progress and then we can start talking
progress and then we can start talking about how we're going to get ready to
about how we're going to get ready to launch this. All righty. So, we
launch this. All righty. So, we generated a couple more images. I have
generated a couple more images. I have the handful that I want to work with.
the handful that I want to work with. And honestly, you kind of just need to
And honestly, you kind of just need to mess around with it and just get the
mess around with it and just get the most realistic and authentic looking
most realistic and authentic looking images that you can find. Um, you know,
images that you can find. Um, you know, these types of images are cool and all,
these types of images are cool and all, but think about in a conventional
but think about in a conventional setting. This looks kind of staged
setting. This looks kind of staged obviously because what's the likelihood
obviously because what's the likelihood of two people sleeping in a bed and
of two people sleeping in a bed and someone taking a picture of them versus
someone taking a picture of them versus something like this where it's like kind
something like this where it's like kind of it could be proposed in a selfie
of it could be proposed in a selfie format. Um obviously do not generate
format. Um obviously do not generate don't use an image like this where the
don't use an image like this where the woman doesn't have any clothes on. Same
woman doesn't have any clothes on. Same thing with the men. Um even like
thing with the men. Um even like something like this looks like selfie
something like this looks like selfie style, right? So we're going just going
style, right? So we're going just going to pick some here and we're going to go
to pick some here and we're going to go with that. Um, don't overthink it too
with that. Um, don't overthink it too much, but we want these pictures to feel
much, but we want these pictures to feel like they're captured in real time. Um,
like they're captured in real time. Um, that's the whole goal, you know, and it
that's the whole goal, you know, and it should be displaying some type of
should be displaying some type of emotion. All right, so next up is to go
emotion. All right, so next up is to go into Facebook ad library and let's get
into Facebook ad library and let's get ready to launch these. One of the
ready to launch these. One of the benefits of being inside my online
benefits of being inside my online community is that I have a dedicated
community is that I have a dedicated account dealer that provides lifetime
account dealer that provides lifetime access to Facebook ad accounts. So, if
access to Facebook ad accounts. So, if you're someone struggling with using and
you're someone struggling with using and setting up a Facebook ad account, I have
setting up a Facebook ad account, I have a guy that once you join in, you can
a guy that once you join in, you can contact who can get it to you for a
contact who can get it to you for a discounted rate within about a couple of
discounted rate within about a couple of hours and you can get ready to start
hours and you can get ready to start launching ads. So, step one in launching
launching ads. So, step one in launching ads is just going under the campaign
ads is just going under the campaign level and starting a new campaign and
level and starting a new campaign and we're going to optimize for sales. Now,
we're going to optimize for sales. Now, I will say one of the steps I'm going to
I will say one of the steps I'm going to skip here is setting up a Facebook
skip here is setting up a Facebook pixel. Setting up a pixel on uh Shopify
pixel. Setting up a pixel on uh Shopify is super easy to do. Um, just literally
is super easy to do. Um, just literally Google it. They have step-by-step
Google it. They have step-by-step tutorials on how to do that. I'm not
tutorials on how to do that. I'm not going to do that in this tutorial, but
going to do that in this tutorial, but you want to make sure your pixel is on
you want to make sure your pixel is on your website and is verified before you
your website and is verified before you launch it. So, one of the ways you can
launch it. So, one of the ways you can do this is install the Facebook
do this is install the Facebook Metapixel Helper. As you can see here,
Metapixel Helper. As you can see here, there is a pixel on my website. It is
there is a pixel on my website. It is documenting the what's going on, right?
documenting the what's going on, right? So, if I hit add to cart here,
So, if I hit add to cart here, you can see that it registered as add to
you can see that it registered as add to cart. So, I have a working and live
cart. So, I have a working and live pixel and that pixel is in my ad
pixel and that pixel is in my ad account. So, make sure you have that set
account. So, make sure you have that set up before you launch ads. We're going to
up before you launch ads. We're going to do a sales campaign and we're going to
do a sales campaign and we're going to just do the following steps to let get
just do the following steps to let get this bad boy off the ground. So, we're
this bad boy off the ground. So, we're just name it whatever we want to name
just name it whatever we want to name it. So, normally I just do like CVO and
it. So, normally I just do like CVO and then the name of the product. In this
then the name of the product. In this case, we have the EMS thing um snorer
case, we have the EMS thing um snorer whatever. Um we're going to do the
whatever. Um we're going to do the country as well. And that's all you
country as well. And that's all you really need to do. We're going to turn
really need to do. We're going to turn off advantage plus cat catalog. We don't
off advantage plus cat catalog. We don't need that. And we're going to do CBO
need that. And we're going to do CBO campaign. A CBO campaign says, "Hey,
campaign. A CBO campaign says, "Hey, we're going to take, you know, give us a
we're going to take, you know, give us a certain daily budget you want to spend,
certain daily budget you want to spend, and we will spend the money across the
and we will spend the money across the different adsets based off of which ones
different adsets based off of which ones we believe will be most likely to make
we believe will be most likely to make you money." So, this is better than
you money." So, this is better than doing an campaign because if you do
doing an campaign because if you do an campaign, every time you create a
an campaign, every time you create a new adset and you set it for a certain
new adset and you set it for a certain daily spend, let's say 10 bucks or 30
daily spend, let's say 10 bucks or 30 bucks, even if it's not making you
bucks, even if it's not making you money, it's going to spend. So, that's
money, it's going to spend. So, that's something that's the difference between
something that's the difference between the two. I always recommend starting at
the two. I always recommend starting at $100 a day um to get data as quickly as
$100 a day um to get data as quickly as possible. If you're balling on a budget,
possible. If you're balling on a budget, you spending 50 bucks isn't going to
you spending 50 bucks isn't going to like make this any better for you
like make this any better for you because you still have to wait until a
because you still have to wait until a certain dollar amount is spent before
certain dollar amount is spent before you can make a decision on whether you
you can make a decision on whether you should continue the store or not. So,
should continue the store or not. So, you might as well just spend $100 and
you might as well just spend $100 and learn quickly and move fast versus
learn quickly and move fast versus spending 50 bucks. You still have to
spending 50 bucks. You still have to wait until about three to, you know,
wait until about three to, you know, $400 in total revenue or sales rather
$400 in total revenue or sales rather before you decide if you should kill a
before you decide if you should kill a product or not. Okay? So, I recommend
product or not. Okay? So, I recommend just start off at 100 bucks a day.
just start off at 100 bucks a day. Everything else leave the way it is.
Everything else leave the way it is. Next up, we're going to just give this a
Next up, we're going to just give this a adset name. So, we're going to call this
adset name. So, we're going to call this angle
angle one.
one. Okay. Um, if you want to, you can name
Okay. Um, if you want to, you can name the angle. So, it's just easier for you
the angle. So, it's just easier for you to quickly see this in the dashboard.
to quickly see this in the dashboard. So, remember we have uh five different
So, remember we have uh five different angles here. So, let's just go here.
Okay. Boom. Then we're going to optimize for
Then we're going to optimize for website. Make sure it's not website and
website. Make sure it's not website and calls or website and instore or website
calls or website and instore or website and app. It should just be website under
and app. It should just be website under single. Always optimize for maximum
single. Always optimize for maximum number of conversions.
number of conversions. The pro the pixel should be whatever
The pro the pixel should be whatever your pixel is called.
your pixel is called. And then the conversion event should be
And then the conversion event should be for purchase. Now, you might you on a
for purchase. Now, you might you on a new pixel, it's going to say, "Hey, uh
new pixel, it's going to say, "Hey, uh you're going to get like a yellow
you're going to get like a yellow message that says, "Hey, you know,
message that says, "Hey, you know, you're we see that you're trying to
you're we see that you're trying to optimize for purchase, but you don't
optimize for purchase, but you don't have any purchases yet. Do you want to
have any purchases yet. Do you want to optimize for something else like add to
optimize for something else like add to carts?" The answer will always be no.
carts?" The answer will always be no. No. No. No. No. No. Always optimize for
No. No. No. No. No. Always optimize for purchases. Facebook will get you what
purchases. Facebook will get you what you ask for. So, if you're asking for
you ask for. So, if you're asking for add to carts, you can get a ton of added
add to carts, you can get a ton of added to carts, but just because someone's
to carts, but just because someone's adding to cart does not mean they will
adding to cart does not mean they will buy. There is a subsection of people on
buy. There is a subsection of people on Facebook that notoriously just add
Facebook that notoriously just add things to cart, but never actually buy.
things to cart, but never actually buy. Those are not the people you want to
Those are not the people you want to optimize for. So, I do not care what
optimize for. So, I do not care what that message says. You always optimize
that message says. You always optimize for purchases. Even on a brand new
for purchases. Even on a brand new pixel, does not matter. Optimize for
pixel, does not matter. Optimize for purchases. Okay.
purchases. Okay. Leave all this stuff. Um, ignore all
Leave all this stuff. Um, ignore all this stuff. We do want to go to adset
this stuff. We do want to go to adset spending limits because we're launching
spending limits because we're launching five different adsets under one
five different adsets under one campaign. Facebook sometimes will spend
campaign. Facebook sometimes will spend all the money on one adset and not give
all the money on one adset and not give the other ones a try. And in most cases,
the other ones a try. And in most cases, that's fine. But we do want to give some
that's fine. But we do want to give some minimum amount of spend per adset just
minimum amount of spend per adset just to ensure we cover our bases and make
to ensure we cover our bases and make sure that none of these adsets we're
sure that none of these adsets we're missing out on potential income. So what
missing out on potential income. So what we want to do is hit this and then set
we want to do is hit this and then set the value amount to the dollar. If
the value amount to the dollar. If you're spending 10 bucks a day or 100
you're spending 10 bucks a day or 100 bucks a day total on the campaign, make
bucks a day total on the campaign, make sure the minimum spend per adet is 10
sure the minimum spend per adet is 10 bucks. Now, if for some reason you're
bucks. Now, if for some reason you're ignoring what I said and you want to
ignoring what I said and you want to start off with 50 bucks a day, fine.
start off with 50 bucks a day, fine. Just make sure that this is set to $5 a
Just make sure that this is set to $5 a day. Anything below 50 bucks a day,
day. Anything below 50 bucks a day, you're just wasting money. So, you might
you're just wasting money. So, you might as well do either 50 or $100 a day. But
as well do either 50 or $100 a day. But assuming we're doing $100 a day, set the
assuming we're doing $100 a day, set the minimum spend to 10 bucks.
minimum spend to 10 bucks. We want to schedule the ads and the
We want to schedule the ads and the entire campaign to go out the next day
entire campaign to go out the next day at midnight. Never in the middle of the
at midnight. Never in the middle of the day because Facebook has this tendency
day because Facebook has this tendency of blowing through the entire budget
of blowing through the entire budget because you said, "Hey, you want to
because you said, "Hey, you want to spend 100 bucks a day and it's halfway
spend 100 bucks a day and it's halfway through the day." So now we have to
through the day." So now we have to spend the entire budget halfway through
spend the entire budget halfway through the day. And on a new campaign, you
the day. And on a new campaign, you never know what portion of the day will
never know what portion of the day will be most likely to have customers for
be most likely to have customers for you. So you just want to give it the
you. So you just want to give it the entire fresh day for Facebook to spend
entire fresh day for Facebook to spend the budget accordingly and not blow it
the budget accordingly and not blow it through on the, you know, same day. So
through on the, you know, same day. So just always schedule the next day at
just always schedule the next day at midnight.
midnight. Okay. Audiences, leave all this stuff as
Okay. Audiences, leave all this stuff as is. If you are looking to target a
is. If you are looking to target a different country or region, feel free
different country or region, feel free to do so. If I wanted to target Canada,
to do so. If I wanted to target Canada, I would just do that and then remove the
I would just do that and then remove the United States. Only target one country
United States. Only target one country at a time. Do not spam and put like five
at a time. Do not spam and put like five or seven different countries in here
or seven different countries in here because that's just going to make it
because that's just going to make it harder to get out of the learning phase.
harder to get out of the learning phase. We want as little variables as possible
We want as little variables as possible to get out of the learning phase. So
to get out of the learning phase. So just test one country. If you're
just test one country. If you're wondering what country you should test
wondering what country you should test to, remember early in this this training
to, remember early in this this training I mentioned pick one of the top four
I mentioned pick one of the top four niches or top four countries and just
niches or top four countries and just stick with that, right? I don't care
stick with that, right? I don't care where you live. You can target any of
where you live. You can target any of those countries. Um that's totally up to
those countries. Um that's totally up to you. Okay,
you. Okay, next up is
next up is leaving all this stuff how it is. Turned
leaving all this stuff how it is. Turned off everything. Um, the one thing we're
off everything. Um, the one thing we're going to do too is to run ads, you need
going to do too is to run ads, you need a Facebook page. Um, and I like to just
a Facebook page. Um, and I like to just only run ads directly from the Facebook
only run ads directly from the Facebook page, even on Instagram. So, the one
page, even on Instagram. So, the one thing that they do not allow you to do
thing that they do not allow you to do is run um a Facebook page on threads,
is run um a Facebook page on threads, right? So, you need some type of
right? So, you need some type of Instagram account to run ads on threads.
Instagram account to run ads on threads. And I don't care about threads, so I'm
And I don't care about threads, so I'm just going to uncheck this. Everything
just going to uncheck this. Everything else is fine. and I'll just let Facebook
else is fine. and I'll just let Facebook figure it out. But threads, you will not
figure it out. But threads, you will not be able to publish your ads unless you
be able to publish your ads unless you have an Instagram and Facebook page
have an Instagram and Facebook page connected to your ads manager. Excuse
connected to your ads manager. Excuse me. If you do do that, great. You can
me. If you do do that, great. You can leave threads on, but I don't even waste
leave threads on, but I don't even waste time creating an Instagram page. I
time creating an Instagram page. I literally just create a Facebook page.
literally just create a Facebook page. It takes me 10 seconds and then I can
It takes me 10 seconds and then I can just run ads from that page.
just run ads from that page. Everything else, leave as is. Now, at
Everything else, leave as is. Now, at the ad level, this is where we're going
the ad level, this is where we're going to put our copy and the images. Um, also
to put our copy and the images. Um, also Facebook page. I tend to create a page
Facebook page. I tend to create a page that's themed to the product that I'm
that's themed to the product that I'm selling to. So, when I was selling a
selling to. So, when I was selling a hair care product, I created my page and
hair care product, I created my page and titled it hair care insider. I don't do
titled it hair care insider. I don't do anything to the page. I just upload a
anything to the page. I just upload a realistic looking picture of somebody
realistic looking picture of somebody and I just titled hair care insider. And
and I just titled hair care insider. And you'll see in a second when we upload
you'll see in a second when we upload the images when it's displayed on the
the images when it's displayed on the customer's feed, it'll look and feel
customer's feed, it'll look and feel like a natural feed post rather than an
like a natural feed post rather than an ad from a brand that says Nike with the
ad from a brand that says Nike with the Nike logo. Okay. So for the instance of
Nike logo. Okay. So for the instance of this, we can do uh sleep health insider
this, we can do uh sleep health insider as a Facebook page. You can create as
as a Facebook page. You can create as many Facebook pages as you want. Um just
many Facebook pages as you want. Um just do whatever you want. Um so I'm just
do whatever you want. Um so I'm just going to use this page just for the sake
going to use this page just for the sake of using this page. I'm not going to
of using this page. I'm not going to change this right now. So for the ad
change this right now. So for the ad name, we're just going to call this ad
name, we're just going to call this ad number one.
number one. Um so now what we want to do is paste
Um so now what we want to do is paste the link of our product page. So, not
the link of our product page. So, not the homepage, but the actual product
the homepage, but the actual product page, the exact page where people can
page, the exact page where people can add to cart and checkout. So, we're
add to cart and checkout. So, we're going to grab this.
going to grab this. Copy.
Copy. Then, we're going to go back here and
Then, we're going to go back here and paste that in there. Something I like to
paste that in there. Something I like to do as well, by the way, is uncheck
do as well, by the way, is uncheck multi-advertiser ads. I've actually seen
multi-advertiser ads. I've actually seen this populate on my feed, and it's a
this populate on my feed, and it's a little distracting because what Facebook
little distracting because what Facebook will do is show a ton of different other
will do is show a ton of different other ad competitors and then show yours. I
ad competitors and then show yours. I don't want that to happen. and I want my
don't want that to happen. and I want my ad to be the only ad that that person
ad to be the only ad that that person sees at that time. We'll also go to
sees at that time. We'll also go to build URL parameters and I like to
build URL parameters and I like to follow these parameters. Once you set
follow these parameters. Once you set this up, whenever you hit a sale in
this up, whenever you hit a sale in Shopify, you can go into the conversion
Shopify, you can go into the conversion event and see what ad and what campaign
event and see what ad and what campaign that sale came from. So to set this up,
that sale came from. So to set this up, you just go campaign source. We like
you just go campaign source. We like placements ad set medium campaign name,
placements ad set medium campaign name, campaign name, add content, add name,
campaign name, add content, add name, and hit apply. And then before we do
and hit apply. And then before we do anything else, just hit preview to make
anything else, just hit preview to make sure your link populates properly. And
sure your link populates properly. And then you can see all the extra code that
then you can see all the extra code that we add in here. Sweet.
we add in here. Sweet. All righty. From there, we just now need
All righty. From there, we just now need to add the copy and all of the images
to add the copy and all of the images that we are going to go with.
that we are going to go with. Okay. So, it says as for creative setup,
Okay. So, it says as for creative setup, just, you know, ignore all this. The one
just, you know, ignore all this. The one thing I will say is we're going to turn
thing I will say is we're going to turn off pretty much everything. So, site
off pretty much everything. So, site links, make sure this is off. Products,
links, make sure this is off. Products, make sure this is also off. So, hit this
make sure this is also off. So, hit this pencil icon here and hit this drop down
pencil icon here and hit this drop down and say not connected. We don't want
and say not connected. We don't want like products flying in our competitor
like products flying in our competitor or in our um customers face when they're
or in our um customers face when they're seeing our ad. Our ad should blend in.
seeing our ad. Our ad should blend in. And these things make it obvious that
And these things make it obvious that it's an ad. So, we don't want those
it's an ad. So, we don't want those turned on. Next up, we're going to go to
turned on. Next up, we're going to go to media here and we're just going to uh
media here and we're just going to uh grab our link or our product or sorry,
grab our link or our product or sorry, our image. We're going to throw that in
our image. We're going to throw that in there. Give that a second to upload.
there. Give that a second to upload. Okay.
Okay. from Higsfield. I'm just going to pick,
from Higsfield. I'm just going to pick, for the sake of this, I'm going to pick
for the sake of this, I'm going to pick three images and I'm going to only show
three images and I'm going to only show you how I create two adsets, but you
you how I create two adsets, but you would create, you know, three, five, 10
would create, you know, three, five, 10 images and all five adsets for all five
images and all five adsets for all five subniches. But that's what we do here.
subniches. But that's what we do here. We hit next. Normally, what I do is I
We hit next. Normally, what I do is I just let, you know, whatever Facebook
just let, you know, whatever Facebook recommends, I just leave it as is. Hit
recommends, I just leave it as is. Hit next. And this is where we'd go back to
next. And this is where we'd go back to Claude and grab um our long form copy.
Claude and grab um our long form copy. So, all we need to do here is find the
So, all we need to do here is find the first one that had all the freaking
first one that had all the freaking lines and everything. Should have uh
lines and everything. Should have uh asked it to rewrite it, but we're going
asked it to rewrite it, but we're going to go scroll back up here and the first
to go scroll back up here and the first copy. This is the first copy. So, we can
copy. This is the first copy. So, we can actually just go to the bottom of this
actually just go to the bottom of this and just hit copy.
and just hit copy. And we're going to go back into ads
And we're going to go back into ads manager and under primary text, we're
manager and under primary text, we're going to paste that in there. And all
going to paste that in there. And all these lines and stuff like that, we're
these lines and stuff like that, we're just going to because I uh forgot to
just going to because I uh forgot to prompt it to make it not look like this.
prompt it to make it not look like this. So, we're just going to go back here
So, we're just going to go back here and boom and just properly space this
and boom and just properly space this out. For the other one, we don't have to
out. For the other one, we don't have to do this, but for this one, I uh didn't
do this, but for this one, I uh didn't properly get this spaced out properly.
properly get this spaced out properly. So, we're just going to do this.
And this is really tedious, annoying, but whatever. Okay, so just make sure
but whatever. Okay, so just make sure it's properly spaced out. Should just be
it's properly spaced out. Should just be one line of space in between each line.
one line of space in between each line. It shouldn't be more than that. Like
It shouldn't be more than that. Like this, for example, should be just one
this, for example, should be just one line of space.
line of space. Okay, boom. That's all good to go. Make
Okay, boom. That's all good to go. Make sure there's nothing else weird or
sure there's nothing else weird or anything. And then we're going to do for
anything. And then we're going to do for headline. Headline is simple. I just say
headline. Headline is simple. I just say whatever problem address the person and
whatever problem address the person and then whatever problem read this. Um so
then whatever problem read this. Um so for this one, what was this again? This
for this one, what was this again? This was like the the um
was like the the um couples, right? I believe this was
couples, right? I believe this was Yeah,
Yeah, this was for like the couples, I think.
this was for like the couples, I think. Right. So um here's a quick example. So,
Right. So um here's a quick example. So, um, couples who snore
um, couples who snore read, how do you spell snore? Read this.
read, how do you spell snore? Read this. And then we could just go in and we
And then we could just go in and we could just go to emojipedia.
could just go to emojipedia. We can just grab a quick emoji. If
We can just grab a quick emoji. If you're on MacBook or whatever Mac
you're on MacBook or whatever Mac device, you can just easily do this. Uh,
device, you can just easily do this. Uh, whatever. Pointing emoji.
whatever. Pointing emoji. Grab this. Boom. And then boom. We're
Grab this. Boom. And then boom. We're going to make the call to action. Shop.
going to make the call to action. Shop. Now, if we were sending this to an
Now, if we were sending this to an advtorial page, we do learn more. But
advtorial page, we do learn more. But since we're sending this straight to our
since we're sending this straight to our product page, we just do shop now. Hit
product page, we just do shop now. Hit next. We're going to turn all this off.
next. We're going to turn all this off. And I'm going to show you how to make
And I'm going to show you how to make sure these are all turned off. All this
sure these are all turned off. All this stuff, turn off. I don't care what it is
stuff, turn off. I don't care what it is or what it does. It makes it feel like
or what it does. It makes it feel like an ad. So, just turn all these off. All
an ad. So, just turn all these off. All these off. Never have these any of these
these off. Never have these any of these on. Um, site links is on, so turn this
on. Um, site links is on, so turn this off as well. So, go here,
off as well. So, go here, hit turn off. We want all these
hit turn off. We want all these additives and all this extra stuff
additives and all this extra stuff turned off. So, this is what's going to
turned off. So, this is what's going to look like right now. Imagine this says
look like right now. Imagine this says instead of Haircare Insider, Sleep
instead of Haircare Insider, Sleep Health Insider, whatever, Sleep Care
Health Insider, whatever, Sleep Care Insider. Um, make sure this is all good
Insider. Um, make sure this is all good here. This is how everything should
here. This is how everything should look.
look. And make sure advantage plus creative
And make sure advantage plus creative enhancements. Make sure this is zero out
enhancements. Make sure this is zero out of 11 or zero out of 12 or whatever. And
of 11 or zero out of 12 or whatever. And then make sure that your copy is good,
then make sure that your copy is good, right? And then make sure that creative
right? And then make sure that creative setup zero promotions zero um you know
setup zero promotions zero um you know make sure site links are off make sure
make sure site links are off make sure products are off. And then there you go.
products are off. And then there you go. Now this is what it's going to look
Now this is what it's going to look like. Couples who snore read this. The
like. Couples who snore read this. The night my wife didn't come back to bed. I
night my wife didn't come back to bed. I knew our marriage was over. Boom. That
knew our marriage was over. Boom. That is a great hook, right? And now if you
is a great hook, right? And now if you hit see more, they're going to want to
hit see more, they're going to want to be hooked in to read the rest of that.
Okay. So there you go. Um that is that is good to go. So now we got to just now
is good to go. So now we got to just now quickly add in. We're going to hit
quickly add in. We're going to hit duplicate here. And again, as a
duplicate here. And again, as a reminder, have a minimum of three images
reminder, have a minimum of three images and no more than 10. So anywhere in
and no more than 10. So anywhere in between that is good. Um, we just want
between that is good. Um, we just want to kind of split test a couple different
to kind of split test a couple different images just to see which one does well.
images just to see which one does well. So I'm going to duplicate that and name
So I'm going to duplicate that and name that ad two. Remove that. Go here and
that ad two. Remove that. Go here and upload another ad.
upload another ad. Okay. So we'll just grab
Okay. So we'll just grab I don't know, grab this one here.
I don't know, grab this one here. And I'm going to for the sake of this
And I'm going to for the sake of this tutorial just going to um just do three
tutorial just going to um just do three and then I'm going to show you how we
and then I'm going to show you how we create the other adsets and switch out
create the other adsets and switch out the copy for the other adsets. Boom.
the copy for the other adsets. Boom. Just do whatever uh Facebook normally
Just do whatever uh Facebook normally recommends here. The copy should be the
recommends here. The copy should be the exact same. Make sure this is all one
exact same. Make sure this is all one long form piece of copy. Shop now. Make
long form piece of copy. Shop now. Make sure that says shop now. Boom. Make sure
sure that says shop now. Boom. Make sure the headline's good. Hit next. Turn all
the headline's good. Hit next. Turn all this off. You're gonna have to turn this
this off. You're gonna have to turn this off every single time you add a new set
off every single time you add a new set of ads. I'm going to show you exactly
of ads. I'm going to show you exactly how you can automatically turn all these
how you can automatically turn all these all off though in a second. Hit done.
all off though in a second. Hit done. Cool. Make sure double check to make
Cool. Make sure double check to make sure all the stuff is turned off.
sure all the stuff is turned off. Beautiful. We're going to do that one
Beautiful. We're going to do that one more time.
more time. Duplicate.
Duplicate. Then we're going to go all the way up
Then we're going to go all the way up here. Rename this to image number brace.
here. Rename this to image number brace. Then we're going to delete
Then we're going to delete image. And you know the drill. Let's
image. And you know the drill. Let's upload another image here. Which one are
upload another image here. Which one are we going to go with? Let's go with
we going to go with? Let's go with Let's just go with this one here. Don't
Let's just go with this one here. Don't overthink the images, guys. And don't
overthink the images, guys. And don't overthink which ones to test. Facebook
overthink which ones to test. Facebook is going to do that for you. It just get
is going to do that for you. It just get the the images up with the copy and you
the the images up with the copy and you can go from there and get the data that
can go from there and get the data that you need to make a decision.
you need to make a decision. Boom. Boom. Make sure this is all good.
Boom. Boom. Make sure this is all good. Boom.
Boom. Turn all this stuff off.
Turn all this stuff off. Turn all this stuff off. Turn off.
Turn all this stuff off. Turn off. Boom.
Boom. Off. Off. Zero.
Off. Off. Zero. Zero out of 11. Shop now should be the
Zero out of 11. Shop now should be the CTA. Boom. Boom. Boom. All right. So,
CTA. Boom. Boom. Boom. All right. So, cool. What you're going to do now is
cool. What you're going to do now is you're going to hit shift or I think for
you're going to hit shift or I think for you people on Mac it might be command,
you people on Mac it might be command, but you're just going to select all
but you're just going to select all three of these. They should be all
three of these. They should be all highlighted like this. You're going to
highlighted like this. You're going to hit exit. Then you're going to hit this
hit exit. Then you're going to hit this drop down here that says edit.
drop down here that says edit. And then you're going to go to advantage
And then you're going to go to advantage plus creative. And just go and hit this
plus creative. And just go and hit this pencil icon and make sure all this is
pencil icon and make sure all this is turned off, right? Adjust brightness and
contrast, relevant comments, turn off. Um, turn all that off and then hit save
Um, turn all that off and then hit save to draft. Sweet. So now we have one ad
to draft. Sweet. So now we have one ad set with three images. For you it might
set with three images. For you it might be five. For you might be 10, whatever.
be five. For you might be 10, whatever. With one line of copy. It's the same
With one line of copy. It's the same copy, the same images. So now we're
copy, the same images. So now we're going to create a new ad set with new
going to create a new ad set with new copy, same images though. Okay. So to do
copy, same images though. Okay. So to do this, all we got to do is hit duplicate.
this, all we got to do is hit duplicate. Duplicate with original setup. Duplicate
Duplicate with original setup. Duplicate in the same adset. So now we're going to
in the same adset. So now we're going to call this angle two.
call this angle two. Boom. We're going to go here and I don't
Boom. We're going to go here and I don't remember what the thing was called,
remember what the thing was called, which angle this was. So we're going to
which angle this was. So we're going to just boom. Believe this was the CPAP
just boom. Believe this was the CPAP rebels.
rebels. Boom.
Boom. Go here. Rename that. Double check to
Go here. Rename that. Double check to make sure everything is good here. So,
make sure everything is good here. So, this is scheduled for tomorrow at
this is scheduled for tomorrow at midnight. Um, the minimum spend is 10. I
midnight. Um, the minimum spend is 10. I have at 11 bucks for some reason. Should
have at 11 bucks for some reason. Should be 10 bucks a day.
be 10 bucks a day. And then I'm assuming this is also at
And then I'm assuming this is also at 11. Yeah, make sure double check your
11. Yeah, make sure double check your work. Should be 10 bucks a day.
Okay. So, now we go back to this. Make sure everything is good here. Boom.
sure everything is good here. Boom. Boom. Boom. And all we have to do now is
Boom. Boom. And all we have to do now is just change the copy. That's it. Images
just change the copy. That's it. Images stay the same. So, you see this long
stay the same. So, you see this long copy here. We just got to change that
copy here. We just got to change that for the other copy we created. So, if we
for the other copy we created. So, if we scroll all the way back down to copy
scroll all the way back down to copy number two, we just copy here. This is
number two, we just copy here. This is the second copy talking to the CPAP
the second copy talking to the CPAP rebels. Boom. We go here and we just one
rebels. Boom. We go here and we just one by one throw these bad boys in here. So,
by one throw these bad boys in here. So, there we go.
there we go. Boom. Throw that in there. Just I'm just
Boom. Throw that in there. Just I'm just just deleting the old copy.
just deleting the old copy. Deleting the old copy and putting in the
Deleting the old copy and putting in the new copy. So, you want to check your
new copy. So, you want to check your work, right? So, I can easily check and
work, right? So, I can easily check and see which one's working or which one's
see which one's working or which one's been updated, which one's not. So, as
been updated, which one's not. So, as you can see here, this is one of the
you can see here, this is one of the messages, right? It's the same one. Same
messages, right? It's the same one. Same one. But if we go to this ad set, you
one. But if we go to this ad set, you can see the message is a different
can see the message is a different message.
message. Okay, same exact images, just different
Okay, same exact images, just different copy. We're going to let Facebook decide
copy. We're going to let Facebook decide which messaging angle speaks to our
which messaging angle speaks to our audience the best and gets us the most
audience the best and gets us the most profit. So, it says here, shop
profit. So, it says here, shop destination not selected. You need to
destination not selected. You need to choose shop destination order to
choose shop destination order to continue. So, I would assume um did my
continue. So, I would assume um did my link get removed or something? What's
link get removed or something? What's What is it saying here?
What is it saying here? I have no idea what that means.
I have no idea what that means. I have no idea what it's even implying
I have no idea what it's even implying here. So, let's see real quick.
here. So, let's see real quick. May maybe that's a glitch. I have no
May maybe that's a glitch. I have no idea what it's talking about, but you
idea what it's talking about, but you would do this three more times and have
would do this three more times and have all five adsets with the exact same
all five adsets with the exact same images, just different captions. The
images, just different captions. The headline hook should say the same as
headline hook should say the same as well, right? So, couples who snore read
well, right? So, couples who snore read this. Everything else should be the
this. Everything else should be the same. The only difference is the copy,
same. The only difference is the copy, same exact uh Facebook page and
same exact uh Facebook page and everything. All right. It seems like
everything. All right. It seems like that that was just a bug that went away.
that that was just a bug that went away. So then from there, all you do is go to
So then from there, all you do is go to the top of the campaign, hit publish,
the top of the campaign, hit publish, give it a second here. It's going to
give it a second here. It's going to publish and schedule for the next day.
publish and schedule for the next day. And then you just let those bad boys run
And then you just let those bad boys run for a couple of days, and whatever ends
for a couple of days, and whatever ends up being obviously the more profitable
up being obviously the more profitable angle, then you just double down, keep
angle, then you just double down, keep recreating more angles, and then you're
recreating more angles, and then you're good to go. Right? So it's that simple.
good to go. Right? So it's that simple. Let's let this publish here to see if
Let's let this publish here to see if there's any issues. Um should be pretty
there's any issues. Um should be pretty good here. Boom.
good here. Boom. So, as you can see, that is scheduled
So, as you can see, that is scheduled for tomorrow. You'll have um all the
for tomorrow. You'll have um all the different adsets. Give it a sec here. My
different adsets. Give it a sec here. My internet is slow.
internet is slow. Um actually, one thing too as well, I
Um actually, one thing too as well, I recommend setting up your columns like
recommend setting up your columns like this. So, I'll just pause real quick and
this. So, I'll just pause real quick and show you. Set up your columns in this in
show you. Set up your columns in this in this facet. What I would do is remove
this facet. What I would do is remove all the ones that are pre-selected and
all the ones that are pre-selected and then just search in. You can just type
then just search in. You can just type the each one in and make sure yours is
the each one in and make sure yours is set up the way I have mine. So, I'm
set up the way I have mine. So, I'm going to slowly scroll here so you can
going to slowly scroll here so you can see this. So, this is exactly how I have
see this. So, this is exactly how I have my column set up. I would recommend you
my column set up. I would recommend you do the same.
do the same. Okay. And that way we can see the
Okay. And that way we can see the important metrics and data we need to
important metrics and data we need to see to ensure that we have uh a
see to ensure that we have uh a profitable campaign. Okay. So, that
profitable campaign. Okay. So, that that's pretty much it. And so that is
that's pretty much it. And so that is step by step how you can start, find a
step by step how you can start, find a product, build a store, and launch that
product, build a store, and launch that as quickly as possible and get some
as quickly as possible and get some pretty good data. Hopefully you guys
pretty good data. Hopefully you guys enjoyed this. One of the biggest assets
enjoyed this. One of the biggest assets that I can possibly offer you outside of
that I can possibly offer you outside of my free YouTube content is 100% without
my free YouTube content is 100% without a doubt my online community, Social
a doubt my online community, Social Brands Club, in here. This is where I
Brands Club, in here. This is where I can break down, review your ads, review
can break down, review your ads, review your copy, review your stores, review,
your copy, review your stores, review, you know, your product selection if you
you know, your product selection if you need help with that, too. And it's
need help with that, too. And it's personally my my baby. My my community
personally my my baby. My my community is my baby because I appreciate every
is my baby because I appreciate every single person that joins in and I'm
single person that joins in and I'm looking to pour as much as possible into
looking to pour as much as possible into you guys so you can be as successful as
you guys so you can be as successful as possible. So, you do have enough to get
possible. So, you do have enough to get the ball rolling on your own and test
the ball rolling on your own and test everything out on your own. But if at
everything out on your own. But if at any point you feel stuck or lost or
any point you feel stuck or lost or confused, don't hesitate to join on in.
confused, don't hesitate to join on in. Um, depending on when you're watching
Um, depending on when you're watching this video, the community might be a
this video, the community might be a higher price. That's just that's just
higher price. That's just that's just the nature of things. So, if you do see
the nature of things. So, if you do see it at the current price now or whatever
it at the current price now or whatever price you do see it at, that's the
price you do see it at, that's the cheapest it's going to be. So, I
cheapest it's going to be. So, I recommend joining in now before it gets
recommend joining in now before it gets more expensive. Um, this is a great
more expensive. Um, this is a great opportunity to connect with other
opportunity to connect with other like-minded individuals, people that are
like-minded individuals, people that are scaling their brands in real time as
scaling their brands in real time as well. You have students like Andy that
well. You have students like Andy that was able to scale to 1K a day using
was able to scale to 1K a day using pretty simple strategies and a lot of
pretty simple strategies and a lot of what I shared in today's training. Also,
what I shared in today's training. Also, Neil as well able to scale to $1,000 a
Neil as well able to scale to $1,000 a day on pretty good conversion rate.
day on pretty good conversion rate. That's an amazing conversion rate and
That's an amazing conversion rate and he's making some pretty good money. But
he's making some pretty good money. But don't be alarmed or overwhelmed. We help
don't be alarmed or overwhelmed. We help beginners as well. Daniel here just
beginners as well. Daniel here just joined in recently and was able to get
joined in recently and was able to get his first sale. This dude didn't even
his first sale. This dude didn't even believe that he could truly do it, but
believe that he could truly do it, but was able to test, launch, and get his
was able to test, launch, and get his first sale pretty quickly. So, even if
first sale pretty quickly. So, even if you're a beginner that have never
you're a beginner that have never started before, I'm here to help you and
started before, I'm here to help you and show you a simple step-by-step routine
show you a simple step-by-step routine that you can follow to get your first or
that you can follow to get your first or next sale and scale as quickly as
next sale and scale as quickly as possible. I'll leave the link to join
possible. I'll leave the link to join the Social Brands Club in the
the Social Brands Club in the description down below if you guys want
description down below if you guys want to. Either way, that's totally fine. I
to. Either way, that's totally fine. I hope you guys gain a ton of free value
hope you guys gain a ton of free value on my channel as well. Ecom is one of
on my channel as well. Ecom is one of the best journeys that I personally have
the best journeys that I personally have embarked on, and it's been
embarked on, and it's been life-changing. So, I'm wishing you guys
life-changing. So, I'm wishing you guys all the best. And if you did gain some
all the best. And if you did gain some value, definitely hit me with a
value, definitely hit me with a subscribe, leave a like, comment any
subscribe, leave a like, comment any questions on anything I may have missed,
questions on anything I may have missed, and I'll see you guys on the next one.
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