This content outlines a practical strategy for achieving $1,000 per day in dropshipping revenue, emphasizing the critical role of effective Facebook advertising, particularly focusing on understanding audience behavior and employing specific ad formats like image ads with long-form copy.
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I only have one goal in this video, and
it's to show you exactly how you can go
from zero to $1,000 a day with a brand
new drop shipping store using a pretty
simple strategy that I've been using
almost every single time I launch a new
product. Showing you a live example
right here. October 30th is a new brand
that I launched on the 1st of November.
Um, that same brand that did about $300
on the first day was right around $500
on that day. On the second, it's $700
just about. And today is Monday and it
is, I believe, like one o'clock right
now. We're at $500 for the day. We're
probably going to do $1,000 today. And
like I just mentioned, it is 1:30 p.m.
today. And didn't take too long to
pretty much get it right around $1,000 a
day with about 20 to 25% profit margin.
It's the same exact strategy that I used
to take this brand here to $5,000 a day
on a 2% conversion rate. right around
here, $5,000 again, and did 30,000 in
just one week, 40,000 overall in the
month. And I started this brand halfway
through the month of September. And the
focus for today's video is going to be
spending a majority of the time talking
about the different ads that perform
really well on Facebook. And while
you're probably struggling right now to
get anything off the ground, the truth
is, you probably have found a handful of
winning products that could make you
money, but for some reason, you weren't
able to get it off the ground, and it
wasn't your website. It wasn't the
actual product itself. If it wasn't the
way you optimized the website or the
funnels or the back end or what platform
you used, it probably was the ads that
you actually used and how you deployed
them in your ads account. I've been able
to create some really good ads and and
more importantly structure those ads in
a way to get some really high return on
ad spend. 78 rorowaz, 17 rorowaz, 3x
rorowaz, and doing this at high volume.
You can see here 61 purchases at a 2.3
rorowaz generating 3,000 almost $4,000
in sales from just one ad. And it goes
on and on. I can show you some of my top
ads in my dashboard that are sitting
consistently at around a 2 to 3x return
on ad spend. If you really want to get
out of ecom hell, which is just testing
and dumping and trying over and over
again, rinse and repeating, building new
stores with new product tests and just
wasting a ton of money, you need to
understand something that most people on
this platform on YouTube will not teach
you, which is the importance of first
principles, right? Okay. And first
principles pretty much say no matter
what new strategy comes out, no matter
what new technique people are using,
there are certain core principles to get
someone to make a purchase from you. And
if you can learn the first principles of
marketing and ecom, you'll never have to
worry about making money and actually
being profitable. And the truth is,
you're just not successful because you
keep looking for step-by-step tutorials
and you aren't learning the first
principles of drop shipping and
marketing. I know there's a lot of new
AI tools. There's a lot of new
strategies. There's a lot of new ways to
acquire a sale through ecom and you're
probably caught up in all of them and at
times it can feel overwhelming. You have
one guy saying one thing, you have me
saying one way and another person saying
some new strategy on how to scale an
ecom brand. The truth of the matter is
the people that are being the most
successful with ecom understand these
core principles. And it really starts
here with Facebook ads, right? Picking a
product and building a store nowadays is
easier than ever before. In fact, I can
pretty much guarantee that you've come
across a handful of products that are
considered winners that you weren't able
to scale and then you chalk it up to the
product probably can't make me money.
When in reality, you just don't
understand Facebook and how the ads
actually work. So, let's break it down
today. All right. So, to become
successful with drop shipping, you have
to identify what types of ads and
concepts speak to your target audience
the most. Right? These aren't just
numbers behind the screen, right? The
the amount of uh sales here that you
see, right? the $5,000 in just one day.
These return on ad spends, these
purchases, these conversions, these are
not just numbers. Those are real people
behind those numbers. And you have to
understand how humans interact on social
media platforms. And once you understand
that making a sale and being profitable
consistently won't be hard, right? So,
we know that most of our advertising on
Meta is done on Facebook and Instagram.
And it's comprised of these social media
feeds, right? You have the, you know,
feed post when you're scrolling on the
homepage, reels, which is just like Tik
Toks but on Facebook and Instagram, and
then your story posts, right? We're we
all, we're all know what these mean and
what they do. But what you might not
understand is that people consume media
differently, right? So remember, we're
talking about marketing and your ability
to do marketing successfully is just how
effective you can communicate as desire
to your target audience, right? So, what
you need to understand is that some
people watching videos, right, they
enjoy that the most. Some people enjoy
reading through long form post, right?
Despite what you might think, you might
say, "Hey, I spend all my time scrolling
through Instagram res. There's no way
somebody's actually watching or reading
long form copy post and going through
that type of stuff." Well, you might
not. Maybe your mom, your dad, your
family members may not, but there's
someone there, right? You got to think
two billion people use Facebook every
single day or every single month, some
ridiculous number like that. Um,
you need to understand that other people
consume media differently. So what you
may not enjoy, other people do. And
that's how you have to be successful,
right? You have to remove yourself from
what you want and put yourself in the
shoes of your target audience. Right?
Some people just enjoy swiping through
stories. Your job is not only to find
how your target audience enjoys this
media, but also what type of media do
you enjoy and which media is the least
competitive. Right? So, I mentioned
earlier that some of you guys have found
a winning product. You built an amazing
store that looks beautiful, that looks
trustworthy, that someone would actually
want to buy from. But the reason why
you're not successful because you're run
you're running ads that some of the top
brands are competing with that you're
competing with and they're just
outspending you. So, you can't compete
with them. But there is a world where
you can take a winning product that is
competitive and saturated and deploy a
different type of media to that same
target audience where they're not used
to seeing it and then you can get some
of the market share and be profitable.
For example, makeup and skincare. One of
the most popular ways to advertise
makeup and skincare is using UGC ads,
right? Realistic people using the
product and showing how much they love
it. But there is a world out there where
there are some people that want that
product that you're selling. And if you
deploy to them in a different way with
picture ads instead of video ads,
they'll be more likely to spend and uh
make some more money.
So Meta's job is to show an ad concept
that closely resembles the organic feed
of the consumer. So we need to
understand that the media types, the
different media types of ads we can
create and test to find the right
combination to get conversions and
scale. So, we hear people talk about
find a winning product, build a nice
store, and then test some ads. Well,
what kind of ads, right? And the types
of ads we test, how long should we test
them for? Who should we show them to?
How should we make those ads? I'm sure
these are questions you've asked. So,
first things first, right, to this point
that I mentioned, Meta is trying to make
ads not feel like ads. And the way
they're doing that is by punishing
people that have ads that scream, "Hey,
I'm an ad." Right? Because the nature of
humans, especially on social media, is
not to get on the platform to see and
and watch a bunch of ads. So, what have
they gotten really good at? They are
punishing people with high CPMs
that make their ads ugly for one, and
also that are so obvious of an ad. the
people that are doing the best and it's
why UGC took off and became such a
popular way to advertise is that
anything that feels organic and
authentic to the feed will will
ultimately get lower cost per clicks and
a cheaper CPM. Why is this important to
understand is because if we take a look
at social media feeds, right? These are
this is one example of a feed. This is
another example of a feed. Facebook's
going to consistently or Instagram for
that matter is going to consistently try
to show you content that resembles this
type of stuff that you engage with. So,
if you understand what type of content
does well for your target audience, you
can make content and ads that blend into
their natural feed and Facebook will
will obviously give you reward you with
um better ad metrics and make it easier
for you to convert. So, we have a full
detailed training. That's kind of the
the 50- foot overview. I have a full
detailed training of the different types
of ads. I'm going to show you some
examples. I'm also going to show you how
you can launch ads and use one of my
most powerful AI scripts to find the
different types of people that you can
speak to and create ads that cater to
them specifically. All right, before we
get into any of that, you have to
understand one of the the most critical
points in marketing, which is marketing
awareness. There are different types of
people when it comes to different
products. There are different stages
that people go through. And this is
important to understand, right? When we
talk about saturation, what is
saturation? What does that mean? Does it
just mean that a lot of people are
advertising the same product to the same
people? Yes, at face value. But it goes
beyond that. There are these five
different stages of market awareness
where your customer, remember, they're
not just numbers, they're people. Your
customer has a certain level of
awareness when it comes to the product
that you're trying to sell them. And the
general rule of thumb is that the more
aware somebody is at of your product
that you're trying to sell, the
different ways of marketing you're going
to have to use to to actually get them
to purchase. If I know what an iPhone
is, I've seen it a million times. I
heck, I might have had an iPhone. Or
actually, let's use a better example.
Let's use these these blue light
glasses. If I know what blue light
glasses are, I've seen them a million
times on my feed. whether I may own a
pair or just know about them. You're
going to have to create different types
of ads to get me to buy versus someone
that has no idea what these glasses are.
They may have never heard about it or
seen it before. So, they're going to be
different types of ads, whether it's
video or picture ads, but the the way
you speak in those ads, they're going to
be have to be a little different for you
to convert that person. So, these are
the different stages. You can pause real
quick and read this, but most products
and most advertisers, the mistake that
they're making is that they're creating
good ads, but they're speaking to the
wrong person, right? There's certain
level of mark market sophistication that
a product may have. For example, at this
point, we all know probably know what
creatine is, right? If you know anything
about weightlifting, we all know what
creatine is. If you're going to try to
create a creatine ad today and introduce
it as this new solution to build muscle
and retain water, good luck. There's a
small portion of the market at this
point that doesn't know what creatine
is, right? But if you were to come out
with a new supplement or like peptides
for example, peptides recently became
really popular and you introduce it as
this new opportunity, there's way less
people in the market that know what
peptides are versus what creatine is. So
the different types of ads you create
will reflect that.
All right, so now let's get into some of
the more notable ads, right? People ask
me this all the time. What types of ads
should I create? I'm also going to break
down in what order you should be testing
different ads and different concepts. So
definitely stay tuned. Um, so there's
the the first type of ads that I
personally like to create a lot are
infomercial ads, right? Think of these
as your old school ads back on
television where you're informing the
the target audience of a problem they
may not know they have and telling them
why your product is the only logical solution.
solution.
Oh, and by the way, that brand that I
had mentioned earlier, it just got
another sale as I'm making this video,
which is always cool. So, we're at $630
for the day. Uh, it's not even 2 o'clock
yet. So, like I mentioned, by the end of
today, should be another 1K a day store.
All right, so here's an example of an
infomercial style ad. I don't
necessarily know if I need to play the
entire thing, but basically, it's going
to call out a target audience. It's
going to introduce a problem they may or
may not have, speaking to a specific
type of person, or in this case, a
specific type of cat. and then introduce
as to not only the solution, but why the
our solution, right? Whatever the
product you're selling is the only
logical solution to the problem that
they're having. So, take a listen.
>> Attention cat owners with destructive
chewers. There's finally a solution that
actually works. Forget the expensive
sprays and bitter coatings that don't
work. Your cat isn't being bad. They
have a biological need to chew that's
going completely unsatisfied. When cats
can't fulfill their natural chewing
instinct, they target your cords,
remotes, boxes, and furniture, costing
you hundreds in replacements while
damaging their teeth on hard plastics,
and toxic materials. Worse, conventional
solutions punish the behavior without
addressing the root cause. By the time
you've replaced your third phone charger
or rushed to the ER vet for an
intestinal blockage, the damage and
expense have already piled up. Eland
silvervine sticks redirect the instinct
completely. Our natural silvervine wood
is infused with gall that's irresistible
to 98% of cats. They choose the stick
over your belongings instantly. The
gentle abrasive texture satisfies their
chewing drive while naturally cleaning
their teeth and removing plaque buildup.
Your cat gets the enrichment they're
craving with zero risk to your home or
their health. Redirecting destructive
chewing isn't just about saving your
stuff. It's about
>> All right, so I think you guys kind of
get the gist there, right? So we call
out a target audience, right? which are
in this case,
>> attention cat owners with destructive chewers.
chewers.
>> Cat owners that are destructive chewers.
Now, very very important detail that it
might have went swept under the rug
there. I didn't just call out in this ad
that I um scripted myself, which I I'll
show you guys the scripts and how you
can do this. Um I didn't just create a
um I didn't just call out a target
audience based off of cat owners, right?
Attention cat owners. Specifically
called out a certain type of cat owner.
the type of cat owner that is
destructive, chewing through cables and
wires and stuff like that. That is a
little foreshedding to what we're going
to talk about later in this same
training, but that's very important,
right? A lot of the times, and I talked
to a, you know, a lot of students about
this inside my community, the defining
the you. Who are you speaking to? I've
seen so many ads that people have
created or replicated that are like, if
you're struggling with back pain, get
this product. Okay, who's you? So, being
really clear on defining the you. And
then throughout the ad, as you can see,
we we inform them. And then the biggest
thing is like this is what drives home.
Obviously, I'm introducing to you a
solution, right? I've had a student
recently ask me like, "Hey, Alex, well,
um I want to sell this product, but it's
it's on Amazon. Should I worry about
that?" Right? Like I'm sure you guys
have had questions like a lot of people
are selling the same product on Amazon.
the way we as drop shippers compete with
Amazon without actually having to
necessarily directly compete because
there's so much volume for for
e-commerce online. You only need a small
fraction of the pie to be successful.
But the way we can quote unquote compete
with Amazon is by just having a unique
mechanism. In this instance here, this
specific product has a infused gall that
may mean is a unique thing different
than the other competitors may or may
not sell. So by saying that hey our
product has a unique solution not only
is it just you know a great product
overall but what makes us special is
that we have a specific thing that's
healthy and it is um natural and it
doesn't um it's not synthetic or fake.
So by by positioning us as the logical
solution that will incentivize more
people to actually care to go on your
website and they'll see that there's an
option on Amazon but still go with you
because you've branded your product with
um a unique solution that other products
on Amazon may or may not have. All
right, so that's one type of ad. This
the typical infomercial ads. I feel like
I'm one of the few people on YouTube
talking about this ad as much and
bringing it kind of back because when
everyone zigs you zag, right? Everyone
talks about UGC and now even AI UGC, but
I'm telling you, these types of ads are
are crushing for me and they do really
good for specific types of products,
right? Problem solving products for an
older demographic, which usually are the
people that have the most money to spend
in the first place. Now, if you're
selling some clothing for, you know,
women between the ages of 25 and 35,
then obviously an ad like this wouldn't
make the most sense. But I like to stick
to problem solving products for an older
demographic of people that are going to
gravitate more so on Facebook, right?
Like my ads, infomercial ads, I launch
them on Facebook and Instagram and 90%
of the time, Facebook is where all the
spend goes to because that's where my
demographic mostly spends their time on.
So that's a infomercial style ad. Next
up is UGC. I don't really think I need
to um make a uh show you guys an example
of a UGC ad at this point. User
generated content, right? Somebody that
seems like they're a customer or
something talking about a product that
they have they received and it's it's
doing good for them, right? I don't
think you guys need to see a tutorial on
that. If you need to see that, look it
up on YouTube. Next up is product
display ads. Again, I don't think I need
to show you guys an example. Product
display ad is just simply someone
showing the product with some music and
text on the screen. Simple enough,
right? I think we all can we all know
what types of ads those are. And then
this is my my uh sweetheart right here.
My favorite type of ad to run right now.
Just once again, because of the the
demographic of people I like to
advertise towards, generally people that
are older than the age of 40. these ads
convert really well for them. Image ads
with strong caption, right? These are
great for initial angle testing and
allow you to quickly iterate based on
messaging and copy. And if I'm being
transparent with you guys, this YouTube
video was initially going to be centered
around how to quickly test and um scale
quickly and it also blended into the
whole concept of how to do that without
spending a ton of money. So, with that
being said, I want to break down the
exact ad stack that I like to follow
when it comes to testing and launching
ads. And if you haven't heard about
image ads with really long form copy,
I'm here to tell you that it's probably
one of the most popular ways right now
to sell to an older demographic of
people to 48 48 plus. A lot of drop
shippers and just overall e-commerce
brand owners are using the strategy
because of how effective it is. So, it's
one of those things that you want to hop
on the bandwagon now before it becomes
too saturated. Let me show you a quick
example and then I'll I'll show you
exactly how I like to launch these and
test and scale. Okay, so this is an
example, right? Um, this advertiser
Pause and Care Vet has 240 total ads.
Um, so they definitely are scaling and
as you can see they they're showing a
lot of picture ads right now. Um, in
fact, their entire ad library, I
believe, is just picture ads. And this
is a strategy you can use to literally
scale to 10K a day um pretty
consistently. And if you click on the
shop now button, you can see that it
goes straight to a product page, right?
So you might say, okay, the picture has
nothing to do with the product page,
which in this case is a kitty
supplement. And if you look closely into
the actual caption, if my ad library
stops freaking out here, you can see um
I'm going to hit see more in a second,
but there's no real initial like selling
point. And that's actually why these
picture ads with long advertorial copy
are converting so well right now for the
older demographic because to my point
that I mentioned to you guys earlier,
Facebook does not want your ad to feel
and look like an ad. They're trying to
blend in and disguise the ads.
Obviously, once you click on it, it will
say something like sponsored or
whatever, but it should blend into the
feed. Like this is the explore page,
right? This is not actually a feed. This
is explore page. but it should blend
into your feed as much as it um as a
normal organic post should. And that's
exactly why this type of content does so
well largely because of the ability to
blend in and seem like a natural post.
Now, if you were to sit down and read
through all of this, it would sound like
somebody somebody's mother just got on
Facebook one day late at 2 3:00 a.m. in
the morning and wanted to create some
long form copy to just share a story
with her um Facebook feed. Like, hey, I
just discovered this crazy I've been
dealing with this issue for so long and
I just discovered this crazy solution to
this problem that I had that I never
thought of and here is the solution. But
before I tell you the solution, here's a
quick backstory of how I discovered the
solution. So, it's actually really cool
because it it almost um if you look back
at this board here, it blends in a
couple of different core factors. And
remember, I'm trying to teach you guys
the concept of first principles, meaning
what are the core foundations? What are
what are what are the things that need
to happen for someone to make a
purchase? It doesn't matter if you're
using AI ads, if down the line there's
some new type of ad strategy that works,
what is the underlying message here that
needs to happen for someone to make a
purchase? And I say that to say because
this these types of ads do a couple
different things. One, it almost feels
like the elements of a UGC ad, which is
someone vouching for a product on why
you should get it, which is one of the
the biggest factors that people need to
uh see before making a purchase. Um,
that is kind of happening in this in
this ad because it's from the point of
view. It's written in a way that it's
from the point of view of somebody
talking as if they were sharing it to
their Facebook feed. So that that
element is checked off which is really
cool. Um it's informative because a lot
of the times it's not just someone
sharing their opinion, they're they're
sharing some type of fact or information.
information.
And then it it blends in with the
Facebook feed because it's just an image
ad. And because it's an image ad and
videos dominate the feed right now, they
stand out without feeling like an ad,
which is really cool. So, this is
actually going to segue us into the
exact strategy on how I like to test and
launch ads. And if you want to learn how
to actually properly do this, like, you
know, create the advertorial, create the
pictures, write the copy, and all that
stuff, in the description of this video,
I'm going to leave this resource doc,
which gives you the exact prompts and
scripts I like to use to not only train
the AI to know a lot about the product,
but write amazing copy for you that will
allow you to test and quickly find
different marketing angles. So
personally, this is what I like to do,
right? So start off with some image ads
with a strong caption into a product
page, right? So like I had mentioned in
this example here, this is the ad,
right? The picture itself is just to get
people to click and stop the scroll, but
the opening headline, right? Or
actually, this is the product
description, but this right here is the
headline. what the FDA grain-free
warning didn't tell you. And then that
paired with the actual first sentence of
the description is all a way to hook the
potential customer into actually reading
the entire long form copy. So, I know
you might be saying, "Alex, there's no
way someone's just scrolling through
Facebook and is going to read this
entire long probably 1200word paragraph
about why they should buy this product,
right? There's no way, right? That's
where you're wrong because there's a
good chance that if you're watching this
video right now, you are not the target
audience and this wasn't meant for you.
And that's okay. We don't need to want
to read this. We just want to make sure
our target audience does. So, yes, this
is enough copy to get someone to then
land on this page and purchase. I
promise you it is. It's because I'm
literally doing it right now. It's
literally working. I've done it for my
other brands. My students do it now,
too. It's it just works, right? So,
whether you think it does or not is up
to you. But look how simple this product
page is, right? Like this is a simple
product page and it's enough to get
someone to purchase. So right, the whole
concept of this training is how can I
test without blowing through my entire
marketing budget and wasting a ton of
money on ads? Well, one, you can use
image ads plus this strong caption and
copy and messaging. And this works
really well because picture ads actually
gets more interactions and gives you
more chances of getting a purchase
because they're cheaper to advertise on
Facebook than video ads just because of
the nature of how competitive video ads
are. Everyone's running video ads. These
actually kind of stand out in the
algorithm and they also are a refreshing
way for your target audience, people
older than the age of 40 to consume
media, right? These people don't
necessarily always want to watch quick
edited flashy reels and videos. So, this
is actually going to assimilate to that
target audience a lot easier and it's
going to be cheaper for you to test
using image ads, right? So, your $100 a
day budget will go farther with this
strategy and you'll learn more and get
more data faster than video ads. Okay.
Next up is once you find a strong
marketing angle, then create an avatar
that doubles down on the marketing
angle, which is optional, right?
creating an advvertorial, which if you
don't know what that is, is a long- form
article that looks as if it is informing
you once again about something, but at
the end it sells you on the product.
Okay, pretty simple. I do have a
training on this on my channel. You can
scroll back on my channel, watch this
video here, stop going and make 15K a
month with AI image ads instead. This
video will break that down in more detail.
detail.
Then from there, you can continue to
scale with the AI image ads. But with
the new Andra update and the importance
of creative diversity and building your
brand on more than just one, you know,
having one egg in the basket, you want
to diversify. I like to then take those
same marketing angles and concepts and
then turn them into video ads,
specifically those infomercial video ads
that I had mentioned before that are
informing your target audience. Um, and
now we know what angle, right, what type
of angle we can speak to those people.
Now, I'm going to spend a couple minutes
here stressing the importance of angle
testing, right? So, I mentioned earlier,
right? When a lot of people create ads
or test ads or test messaging and
marketing, they say, "Do you want to
solve your back pain? Do you want, you
know, um to grow your hair or do you
want nicer skin?" Defining the you will
literally be the definition of or the
defining factor for you to be successful
drop shipping. understanding how to take
this same product here that's saturated
and find a sub audience of people that
you can sell this to that aren't as
marketed towards. Okay, so let's let's
take example and again the scripts to
this that I use will be in the
description. You just click this, you
can scroll through, copy and paste and
let's get into it. Right? So let's take
this back massager. Personally I think
very saturated product but if you find a
sub audience of people that has a desire
to want to purchase this product, you
can do some really good numbers with
this. But let's just take this for an
example cuz visually we can all look at
this and know what this does, right? You
put it on your back, it massages your
back back. So now what I like to do here
is the first type of campaign that I I
would recommend you launch as someone
balling on a budget and trying not to
blow a ton of money is the following.
So what you would want to do is launch a
CBO campaign targeting one country. If
you're in the UK and you want to target
the UK, great. If you live in Australia,
you want to target Australia, great. If
you live in Canada, but you want to
target the US, great. Target just one
country, pick a country, commit to that
country, and then do advantage plus,
meaning you do not touch the interest,
you don't touch the age, you don't touch
the gender, you don't touch the
placements, you just let Facebook do all
that for you. They're smarter than you
and I. I don't care if you're selling a
bra for women. Do not then go into the
adset level and then change it to only
target women because Facebook's going to
do that for you anyway. So, just let it
happen. Then from there under that CBO
campaign, and remember CBO stands for
campaign budget optimization, meaning we
set the daily spend at the campaign
level. So, if you have $100 a day or $50
a day and you want that to go as far as
possible without blowing through your
budget and wasting a ton of money, we're
going to say, "Hey, Facebook, create
this CBO campaign." And under that
campaign, I'm going to test a couple
different adsets, all targeting a
different group of people. And then you
decide for me which group of people is
most likely to convert and make me money
rather than you creating an campaign
where at the adset level you're setting
the budget at 10, $15, $20 a day. at
each adset level where every single
campaign is going to get $ 20 to $30 to
spend regardless if it's profitable or
not. You don't want to do that, right?
So, this whole video is about how do we
save money while we do CBO campaigns,
right? So, the goal here with this CBO
campaign is to have picture ads that you
can create using Hicksfield, which again
on my YouTube channel, you can just
scroll through and you'll see me break
down how to create image ads similar to
how this competitor here is using AI
picture ads to um to create uh these
realistic looking images, right? These
are not real images of people holding
cats. These are all done with AI using a
tool called Hicksfield. I break down in
great detail on how to do that on my
channel. So, feel free to go scout out
my other videos or just send me a
message on Instagram if you really
really are confused and don't know what
you're doing. Okay. So, from there,
we're going to create five images,
right? These are going to be the same
five images under each ad set,
but the ad set is going to have
different copy and messaging. Right?
Once again, back to this competitor
here. And I'm going to use a different
browser because I have too many
extensions on this browser. One second.
Okay. So as you can see here, this is we
have a live example of this in real
time, right? The same thing I'm teaching
you right now. We see top brands in the
industry doing the same thing, right? So
this is the same image, right? We all
can see that this is the same exact
image, right? It's this woman here
holding a cat. But what's different? The
caption, right? The caption, the
description that you can put into the
image is different, right? This one has
one type of messaging and this one has
one type of messaging. So, what this
person is doing without reading the
entire messaging, I know that they're
targeting talking to two different types
of people that are likely to purchase
their product. So, how can you do the
same, right? You can do the same without
having to um spend a ton of time by
using AI. So, here's an example of what
you should do. In the documents, I list
out in order what you should be doing
and how you should be doing it. But
basically, the first thing you need to
do is go into a tool, an AI tool of your
choice. I personally like Claude AI
because it's better for copy and
messaging. You can use Chad GBT if
you're balling on a budget and you don't
want to have a ton of AI subscriptions.
I totally understand. So, what I would
do is I would go into um Claude here and
I would say, "Hey, I'm a brand owner
looking to create an aviator and some
long form copy messaging." Um, so here
is an Amazon listing. Here is a link to
my Amazon reviews, which I think I
forgot to actually add in there. Um, and
then here's a competitor that is selling
this product. Go through and study and
scrape all the information you need to
know to get as much details about this
product and the type of people that are
likely to purchase from it. Right? From
there, it's going to give you a quick
anal uh like uh analysis. You just
review it, read it, just have some level
of understanding of your product. Then
from there, the second prompt again on
this document is going to say, "Hey, now
I need you to find five unique subniches
of people that would best fit my target
audience that has the most desire to
actually buy this." Right? We don't want
just five random types of people. We
need to find the most likelihood of
people that are more likely to purchase
this product. And how do we do this?
Well, the AI, as you can see here, is
going to scrape through Reddit forms,
right? So, they're going to go through
Reddit forms like Reddit neck pain
office, Reddit working mothers, Reddit
gamers, Reddit nurses healthcare, right?
It's going to scroll through Reddit
forums and actually get data from real
life people suffering from the problem
that this problem product can solve,
which is neck and back pain. It's going
to use AI and data. It's not going to
just create it out of thin air. It's
going to search it from Reddit forms.
Okay? If you use the prompt that I
exactly how I use it. And we also want
to address the main concern or fear that
they may have with the product that
we're selling. And we need to know how
we can destroy their limiting belief
because there's always skepticism when
someone is trying to buy a product
online. So how can we position our
product to avoid that skepticism so they
can actually buy just like the cat
silver vine sticks, right? We have this
unique solution that our sticks have
which is it's holistic and healthy and
natural. So that's going to, you know,
wipe away the concern and fear that our
target audience may have about our
product so they're more likely to
purchase. So boom, now we have five sub
audiences. We have the overwhelmed
remote working mom, right? We know their
age group. We know the problem that
they're constantly having. Um, we know
the marketing angle, your 15-minute
sanctuary, professional relief while the
kids play. We know the tone and how to
speak to them, the main fear. And then
it's going to do this for the marathon
gamer, the exhausted healthcare hero,
the long haul trucker. See, that's
something I wouldn't have thought about,
but the AI was able to search through
some Reddit forms and give you some
feedback on that, right? It gave you
even gives you the articles, right?
Injury attorneys. Wow, this is cool,
right? It's giving you data and facts,
right? And then the active senior fighter,
fighter,
this is a 65 refusing to let go of slow
age. Okay. I thought they meant like
legitimately an old person trying to
fight people. Okay. So now I have the
five, not just five unique people, but
five of the most likely unique people
based on the data it did. Now, this is a
very surface level um a data scrape that
it did. I'm sure there's ways to go
deeper and really prompt the AI to like
go through articles and articles and Q&A
forms and all that stuff, but just
because you're you're looking for
surface level data to just test
initially. You can always go down deeper
down the line once you've validated the
product. This is the fastest way to do
this. And then from there, we're just
going to ask for some hooks based off
the t the the unique angle we're going
after. So again, go on to the document
in the description, right? you can't
don't I don't want to see any of you
guys requesting editing access. If you
want a copy of this, you're going to hit
file right here on the top left hand
side and hit make a copy. So, you can
have access to this and use it at your
own leisure. So, from there, I'm going
to copy that. I'm just going to replace
this area here where it says uh on the
document, I believe it says angle. So,
the angle in in question here will be
the overwhelmed remote working mom. It's
going to create the copy here or the
sorry, not the entire copy yet. It's
going to create the hook to start us off
with. And then we then follow up the
script by taking the product name, the
hook, and the detailed angle that we
pulled, which would be the working mom,
the neck massager, and then whatever
hook that we wanted to go with. Right?
So, we have all these hooks here. Um,
read through the hooks. Use a little bit
of your brain power to figure out of
these 10 hooks which one sounds the
coolest or the nicest.
Copy that all into this last prompt
here. This really long prompt that will
create this really detailed long caption
that for some reason people read and
love reading, right? And then boom,
from there you're going to get a long
form copy like for example this
competitor is using. Now this works for
the dental space, skincare, hair care,
uh pets is really popular with this
right now as you can see from this
example. Um but it doesn't stop there.
any niche that a target audience of
people greater than the age of 35 would
most likely want, you can sell this type
of product to them as long as it's a pro
problem-solving product.
Okay? And then you would have five
different angles. So adset one would be
all right. You just copy what's working
here. You would create five separate
long form copy, right? Like there's five
different captures. The pictures are the
exact same, but just create five
different copy for the images, right? I
have a detailed training on that, but
basically, you just want to use like a
native feed post for this neck massager.
You can use like an image of somebody,
you know, with their neck having an
issue with their neck or um
just chat GBT it honestly, like if
you're really confused. But the goal
here is to find native feed posts that
don't look too crazy. You don't need
someone's bones sticking out of their
neck or anything. You don't want to get
a violation or strike. Just use
something holistic or wholesome or nice,
something that invokes some type of
emotion. For me personally, if I was
selling this neck massager, I just find
a picture of like a mom putting her hand
on I would I'd create a picture using
Hicksfield with a mom putting her hand
on her neck or something, right? Let me
show you guys a real quick prompt
because I know you guys are going to be
like, "Man, Alex, you didn't show me how
to create a picture. What's wrong with
you?" All right. So, I would go into
Higsfield, the best AI generating tool
for realistic images of people. And I
would type in something like this. Uh,
generate a picture of a woman in her mid4s,
mid4s, putting
putting 40s.
40s.
um putting her hand on her neck in discomfort
discomfort
as she is sitting in her modern home,
home,
right? Boom. Do something like that. You
want to generate one by one pictures and
you just need five different pictures,
right? To a total of five different
pictures. The goal here is that it
should feel like a native feed post on
Facebook. So, you should not be anything
disgusting. It shouldn't be anything
that would get you a violation. It
should just be something that kind of
echoes the the sentiment of the ad that
is or the copy, the long form copy. Now,
if you notice here, I have
um overworking mom, I have marathon
gamer. So, the image you're going to
use, I would recommend using five
evergreen style images that could
replicate the copy for all of these. And
all I would do like, okay, boom, here's
that took two seconds. This is a this
would be a perfect example for this um
copy and messaging. But because you
have, you know, four other angles that
you have to test and you're going to use
the same five images per angle,
I would recommend you try something
like, you know, a little little bit more
broad than this, but this would be good,
too. Um, now you might be asking, "Well,
Alex, shouldn't I just use five images
that represent the target audience that
I'm speaking to?" Yes, you could do
that, too. I will say that if you're
using five different images per ad set,
right? So, 25 total different images,
it's going to be kind of hard to know
what's converting what. But because it's
long form copy that's going to do most
of the converting, it's fine. Like, it's
at the end of the day, if you have five
completely different types of people,
then sure, you probably shouldn't have
one of those images if you're speaking
to truck drivers be a woman putting her
hand on her neck. Totally understand it.
So that's where I would use a little
that's where a little brain power is
required. So if this ads set is all
speaking to moms, remote moms, then yes,
use five pictures of, you know, women.
And if this one's talking to truck
drivers, then yeah, you probably should
just use five pictures of truck drivers.
Don't overstress it. I would love it. In
a perfect world though, most times if
the product is speaking to one type of
gender that relatively looks the same,
let's say a skincare product for women
and there are five different adsets of
five different types of women, one could
be uh stay at home moms, one could be,
you know, some type of other type of
mom, the caption needs to be separate
per adset. And then in that case, the
five images should all be relatively the
same. So hopefully that's making sense.
The point is the pictures, they don't
hold as much weight as the actual long
form copy. the picture is literally just
there. So like people might stop the
scroll, click on it, and read the rest,
but it's it's not going to be the end-
all beall. So do not panic. Do not freak
out. Do not start asking a million
questions like, "Oh my god, but in my
five different audiences or five
different completely genetically
different looking people. Should I
should I use the same picture for all of
them or should just just find some
pictures, man, and just test it because
what really is going to drive the
conversions and what's going to help the
CPM, CTRs, and all that stuff will
actually be the the hook and the
caption." Okay? So, don't stress it. But
this would be an example. You see, you
know, like now, let's say we wanted to
do a truck driver. Generate picture
picture
of a middle-aged
truck driver
sitting in his truck
truck
with holding his neck in discomfort. At
the end of the day, even though I have
five like I have some men, some women in
this uh five angle testing concept, I'm
still going to use it. I you
realistically should use the same
caption per ads set because Facebook's
going to automatically allocate the
spend to the one that makes the most
sense anyway,
right? So realistically speaking, if you
want to keep this as simple as possible,
if you are testing a product that has
some men, some women, some young, some
old, whatever, just use the same five
pictures anyway. It doesn't really
matter too much because at the end of
the day, the caption and the copy, I'm
telling you, does 75 to 80% of the work anyway.
anyway.
Okay? But Hfield, sign up for the pro
plan, you get a ton of credits, and you
get Higsfield credits that you can
generate. Boom. You can use a realistic
image like this. Um, you can, you know,
you can even do something like generate
a picture of a gamer sitting is desk hunched
hunched
over. I don't think that's how you spell
hunched. Hunched over clearly
clearly
in discomfort. Okay. So, like boom, you
just generate five pictures. I would
recommend five. you can generate three,
you know, whatever, but I would
recommend a minimum of three, no more
than 10. I think five is perfect because
once again, the pictures definitely help
with the click-through rates a little
bit and people like stopping to read,
but nothing really really makes as much
of a difference as the actual headline
and the long form copy and the first
sentence of the long form copy as well,
right? Like here's another example. Now,
obviously, I personally wouldn't want to
be targeting someone this young. So, I
would say something, you know, I would
stick to the older demographic of
people. Um, or I would regenerate this
image. Um, send a picture of of a gamer
who is in his mid30s,
right? Obviously, the goal should always
be to try to target people 30 years and
older. Those are going to be the people
with money that are on Facebook, 35
really and older, um, a lot of the
times. So, boom. And you just generate
images like that. Make sure they're five
realistic, good-looking images that look
natural. Um, you can also generate, it
doesn't have to be somebody in there. If
I was using a foot massager, maybe you
can, you know, generate a picture of
someone showing their legs looking
wrinkled and swollen, right? Like that's
another example, um, of images that you
can generate. But the point is,
realistically speaking, the only
difference per adet should just be the
caption. It should be five of the exact
same pictures because we want to isolate
variables. Five pictures going straight
to a product page, right? So boom, you
can Yeah, you can generate something
like this, right? This will definitely
stand out, right? Like this is a really
good image and you're using your own
image. You don't have to worry about
ripping other people's image and you
won't get marked for like stealing
people's content. Anyway, back to the
concept here. So what I would do here is
adset one, five images, its own copy.
Adset two, same five images as adset
one, but its own new fresh copy, right?
And Facebook allows you to put in like I
think three or five different uh ad sets
that you can split test with. You should
not do that. It should just be one ad set
set
and one copy per adset. Do not split
test three different adsets.
And and this is what I'm talking about,
right? Your primary text will be the
long form copy, right? Your long form
copy, which is this right here, right?
all this stuff here. And then your
headline would just be
this thing here, right? You see where it
says, "What if the FDA grain-free
warning didn't tell you?" Or, "What what
the FDA grain-free warning didn't tell
you?" Um, let's see. They they keep
using this exact same Oh, here's another
example right here. Veteran speaks the
truth, right? Like, that's going to be
your headline, and there should only be
one. You see how they give you options
to split test five different ones? Each
adset should just have one primary text
and one headline. Headline should be
simple, right? Read this if you're
balding. Read this if you're losing
weight. Read or if you want to lose
weight. Uh which probably should not say
that, but read this if um you want to
feel young again, right? Like that
should be it. And you should use like an
emoji pointing upwards to the caption,
right? Boom. So, what I'm going to do
here is test those five adsets. Let them
run for three days. If I'm break even or
profitable, great. I'm going to just
keep moving forward and letting the
spend go and increase budgets. If not,
turn it off and go test a new product.
That simple, right? So, all picture ads
are are the same, but the caption will
be different per ad set. Use your own AI
image ads like I had mentioned.
Get this a little bigger.
Okay. Set the minimum spend per campaign
to $10 a day. Right. So, the way to do
that is simple. Um, when you have so
many adsets at a small budget, which is
50 or for some of you 100 bucks a day,
you have to make sure that there's a
minimum spending amount because some
Facebook will allocate all your spend to
one adset and that adset could actually
not be profitable. So, under budget and
schedule, there's an option here that
says adset spending limits. You can set
um hit this set a minimum spend limit
and change the value to a dollar amount.
And if you're spending a hundred bucks a
day, make sure it is the daily spend of
10 bucks. If you're spending 50 bucks a
day or less, which is very that's going
to take a while to actually get data.
You don't need to set this actually if
you're spending 50 bucks a day, you can
set this to $5 a day. Sorry, you can set
this to $5 a day. And if you're spending
100 bucks a day, set the minimum to 10
bucks a day. Make sure you always set
your ads to go out the next day at midnight.
Okay. So, if it's 50 bucks a day, you're
going to have to let the ads spend for 4
days. If it's 100 bucks a day, you can
let the ad spend for three days. If you
aren't profitable after 3 days, kill the
product, move on. It's fine if you're
unprofitable or break even the first two
days, but you have to be profitable by
day three, right? So, if the day one you
don't make any money, day two, you break
even, but day three you're profitable,
great. That means you're you're
something's working. So, what I would do
is whatever ad sets are spending but not
making you any money, turn them off and
let Facebook reallocate all the spend to
the ads sets that are are spending and
actually getting sales. Even if the
sales are break even, still, you know,
don't turn those off. Only turn off the
adsets that are not getting any spend
or actually all of them will be getting
spend. Only turn off the adsets that are
getting spend and not getting you any
purchase intent. No add to carts, no
purchases at all. Just turn them off.
But the ones that are getting sales,
keep them on. Un unless it's like you're
getting sales, but you're you're still
negative like 80 bucks or something,
right? Overall, by day three, you should
be profitable. Or if you're spending 50
bucks a day, day four, you should be
profitable on that day. If not, turn it
off and go start again. Find a new
product, get the five different top
market awarenesses in their their target
audience or the the most likely uh
subniches to purchase your product, and
then do it again. Now, let's say you
found uh two adsets that are profitable
and are making you money. Great. Now,
you have two options. You can go back to
this here and you can now create an ad
vutorial, which I don't think this
competitor actually did, which would be
interesting. Um, let's see here. All
their all their ads that say shop now go
straight to a product page. If they have
any learn more ads, that means that they
go to an avitorial. This person might
literally just be scaling with these
basic picture ads straight to an
avitorial or straight to a product page,
which would be really impressive.
Uh, let's see here. Yeah, these go
straight to um, let's just use this
here. Um, I think yeah, these all go
straight to a product page, which is
cool, right? And it goes to show you you
do not actually need to create an
aviatoral if you're scaling and
profitable. Um, so what I would do
personally is I would always test an
avitorial and obviously the goal here is
to find the winning marketing angle. So
if you test this and we find that the
two angles or maybe even just one angle
is just the overwhelmed remote working
mom, I would create an avitorial now
that speaks directly to that angle and
keep launching new ads to that
avitorial, testing that and scaling
that. That's what I would do there. But
if you don't want to do that, you can
skip this step. But this next step
definitely isn't optional. I would
highly recommend you at least test it
and try it. Creating some video ads. So,
like I mentioned, I would definitely
create some infomercial style video ads
that speak to that audience. Now, I know
what angle that works and can scale for
me. I just create some infomercial ads
that speak to that audience using just
gener generic B-roll of the product and
and uh different like problems my target
audience may have like showing pictures
or videos in this case of of people
struggling with back pain and knee pain
and holding up the sorry neck pain and
holding their neck or back or whatever
and then just creating an infomercial ad
like I mentioned or showed you guys for
that uh cat product. So theoretically
speaking, you should have two campaigns,
maybe even three, but no more than that.
You don't really need more than that
these days, but two campaigns,
one being picture ads and one being
video ads, and you can scale off of just
those two campaigns, right? And uh the
cool thing about this is is that the
only way only thing you need to do here
is just increase budgets and then keep
launching new ads under the same
campaign. You don't need to create new
campaigns every so often. you once you
find the winning angle
and then with you know if you want to
test new angles down the line all you
got to do is create a new ad set but
under the winning ad set you can just
keep throwing all your ads here you
don't have to do you know anything
different just keep throwing all your
ads under the winning ads set if it's
the same angle
now same thing with the video ads right
just test under the same CBO one target
audience advantage plus just test the
winning angles
as five video ads right now Let's say
you this was your winning angle and then
this one wasn't necessarily a winning
angle like you kept spending money and
you kept getting sales but you maybe
broke even or not. I would still test
some video ads because sometimes like I
mentioned at the start of this training
some people receive information
differently. So maybe this target
audience that um you were using picture
ads to try to speak to you. Maybe that
is a saturated way to acquire that type
of sale or maybe they they just aren't
so receptive to that type of marketing.
So maybe this type of marketing actually
might speak to this type of um target
audience, right? So for the example
here, adset one could be the target
audience of the overwhelmed remote
working mom, but maybe ads set two is
the longhaul trucker, right? So maybe
the trucker wasn't really too receptive
to picture ads, but maybe they're
receptive to video ads, and that's going
to be the one that that can start
converting really well for you. That's
why it's important to test the two. Um,
or if you only have one ads set that was
crushing it for you and doing the best,
then just launch one adset with that
winning angle.
Final notes here.
What do you do when an adset or ad is
getting all the spend but isn't
profitable? But an adset that is getting
some of the spend is profitable but only
a few dollars. Right? So, for example,
let's say that in the initial test here,
um, this got 60 bucks to spend. This got
10, five, five, and two. And this one
here is at a 2x rorowaz and it only got
$5 in spend. But this one got 70 bucks
to spend and it's at a 1.5
rorowaz. Well, once it spends like the
amount like you know the average AOV,
right, the order value, right, of your
product, let's say you're charging the
neck pillow for, I don't know, you're
buying it on AliExpress for this amount.
Let's say you're charging 70 bucks for
this neck pillow, right? $69.99.
Once your adset spends that amount and
you're not profitable, then you can just
turn it off and let Facebook reallocate
some of the spend to these other adsets.
And if it reallocates the spend to these
adsets and it stops being profitable,
right? Like this starts getting sales
and it the rorowaz goes down, that means
it wasn't really a profitable adset to
begin with. It just got a couple low
hanging fruit sales, but at scale it it
can't be profitable. So you just turn
off the campaign and test a new product.
Okay, so that's basically what I say here.
here.
Let's say everything is going well. What
should I do? Right, so you can just bump
budgets 50% each day at midnight. Always
increase the budget at the end of the
night when most of the spend is gone
through. So that way it doesn't have to
go through learning phase in the middle
of the day. If it stops being
profitable, give it a day or two cuz
normally what happens when you bump
budgets, the next day the campaign can
get a little wobbly and it has to
relearn a little bit, but that's fine
because by the following day after
bumping budgets, it should go back to
profitability. If not, give it one more
day. If it's still not profitable, then
set it back to the daily sp it was when
it was once profitable. Just understand
though, normally a proven winner will
take a day to optimize and then go right
back to being profitable if it's a true winner.
Don't create an aviatoral until you know
the winning marketing angle as well. Um,
so that goes without saying. You should
not like you can't if your marketing
angle on the front end which is a
picture ad going to a product page isn't
profitable an avitorial is not going to
now make it profitable. You have to find
the winning angle right the angle that's
the least competitive and actually
speaks to the most likely type of person
to purchase your product. So don't
create an avitorial until the frontend u
marketing is dialed in especially if
you're on a budget. Now once again this
video is for people born on a budget. if
you have a little bit more to spend and
you can test a little bit more. And then
of course some of those rules may not apply.
apply.
Yeah. So there you guys go. That is what
I would be doing if I'm balling on a
budget and trying to scale. And I want
you guys to understand that this isn't
just theory. This is literally what I'm
doing, right? So if I show you guys the
calendar, today is uh November 3rd. Let
me hit the refresh button for you here.
Um so November 3rd, you can see that
this campaign here um one of them is
video ads.
right? Videos. And then one of them is
picture ads going straight into uh
product page. So, I'm not just telling
you this just just so you can do some
I'm doing it myself. And as
you can see here, if I scroll over a
little bit, my rorowaz is pretty good,
right? Sitting at a 3.6 rorowaz. Um
video ads are doing really good for me
today. Picture ads are doing pretty
solid, too. Um this is not up to date,
though. I believe another sale had just
came through, so this should refresh
here um and get another sale going. But
yeah, this is literally what I did,
right? So yesterday,
right, we were sitting at uh lower
rorowaz. We can see picture ads were
doing better for me than video ads. But
that's fine. That fluctuation happens on
the Saturday as well. I believe um
picture ads once again were doing better
than video ads. But guess what? You
don't freak out, right? Because I did
this after bumping budgets. So I had
mentioned to you guys after you bump
budgets, things are going to get a
little wonky. I gave it two days and now
video ads are crushing for me. Why?
because I have a true profitable ad
campaign. I was patient and let Facebook
spend and do its thing. So yeah, I mean
like guys, trust me when I say this like
this is this is the name of the game. Um
CPMs very low. Picture ads $19 CPMs.
Video ads $36 CPMs. CPC I'm averaging a
9 CPC on my picture ads,
right? Clickthrough rate is amazing. All
the all the values and numbers are
amazing. So I'm literally doing this in
real time. So, just so you guys can see
that uh it's not It's a part
of the game. And uh yeah, more more
proof in the pudding right there for
you. One of the best resources I can
offer you outside of my free YouTube
videos is my online community called
Social Brands Club. You've been watching
this video for an hour now and you've
been with me, so you clearly are finding
value and learning and liking what I
have to teach. So, why not get some more
additional handholding where I can
personally help you pick a product,
launch it, and scale it. I review all my
students products before they launch it
and tell them exactly why they should or
should not launch it. So, Social Brands
Club, it's in the community description
right now. You can join in at 99 bucks.
This is the cheapest will be. And right
now, I'm offering the first 50 members a
free one-on-one call with me at their
choice whenever they want to to help
them personally pick, launch, and scale
a product. And we're over halfway there,
guys. We got about 15 more people before
I will remove this offer just because I
physically cannot do that moving
forward. So, this is the opportunity of
a lifetime. If you want to join in and
get expertise coaching without having to
spend five, six, $7,000 for mentorship,
I would definitely recommend joining in
on now before this starts to to fill up
pretty quick here. The goal is to get
you to 1K a day as quickly as possible,
like one of my students here, Andy, and
also Neo, who got to 1K a day pretty
quickly as well with a sick conversion
rate. I had almost 5% conversion rate.
Absolutely amazing. So, the first link
in the description will be the link to
join Social Brands Club. Once you join
on in, send me a message and we can get
to work as soon as possible. That being
said, hope you guys enjoyed this video.
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