This content outlines a four-pillar AI SEO blueprint designed to position a brand as the number one recommendation within its niche on ChatGPT, leveraging its massive user base and reliance on search engine data.
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ChatGBT has 700 million weekly active
users and is the fifth most popular
website on the internet. So, how do you
get ChatGBT to recommend your brand?
Well, that's what I'm going to show you
today. I'll show you a proven fourpillar
AI SEO blueprint to help you become the
number one recommended brand in Chat GPT
for your niche. So, if you're new here,
I'm Nathan Gotch and for over a decade,
I've led hundreds of successful SEO
campaigns in the most competitive
industries such as legal health and SAS.
I'm also the founder of the number one
AI SEO training program, Gotch SEO
Academy, author of the SEO entrepreneur,
and co-founder of Rankability, one of
the fastest growing AI SEO tools. So,
let's begin with pillar number one,
which is to nail the SEO fundamentals.
Start by making sure that your website
is crawable and indexable by going to
Google and entering a site colon search.
As you see from the example, this
website is not indexing well. So the
first step is to check the robots.ext
file and in seconds we discover that
crawlers are blocked. As a result, this
website will not perform well in
traditional search engines or AI
platforms like chat GBT. The 1 second
fix is to change disallow to allow. The
next SEO fundamental is to confirm that
the website is built in a language that
chat GBT can understand, which is good
old HTML. If you're using WordPress or
popular content management systems, this
is usually the default. However, if
you're using a noode platform like
Lovable or Replet, be careful because
your website will most likely be
JavaScript. And AI platforms like
ChatGBT do not render JavaScript very
well. In other words, ChatG will likely
ignore your website in favor of a
website that's easier to crawl and
understand. So, don't risk it. Stick to
HTML driven websites. Next, become
obsessed with loading speed because AI
crawlers are intolerant of slow pages.
Aim for page loading speed of 2.5
seconds or less to maximize crawling and
conversions. According to one study, a 1
second delay can lead to a 7% decrease
in conversions. Now, it's time for
pillar number two, which is to master
topic domination. So, look at these two
plumbing businesses. One has seven web
pages while the other has 500. To no
surprise, the bigger website gets 23,000
organic visitors per month, while the
tiny website gets zero. This isn't to
imply that quantity beats quality, but
sheer volume can win even if quality is
average. Let me show you a better
approach that balances both. Start by
picking one product or service like
plumbing services in Chesterfield,
Missouri. Then you'll start at the
bottom of the funnel and build topic
support. For example, you should build
dedicated service pages for emergency
plumbing, commercial plumbing, and
kitchen plumbing services in
Chesterfield, Missouri to name a few.
You can build these in minutes by
entering a keyword phrase like emergency
plumbing services in Chesterfield,
Missouri into Rankabil's content
optimizer, entering Chesterfield for the
location and starting the optimizer.
Then just pick AI, select service page
from the dropown. Enter some unique
selling proposition, social proof, and
details about the company into the
prompt window to start. And in minutes,
you'll have a draft that's already
optimized and ready for human edits. If
you're not sure what pages to build, you
have two options. First, reverse
engineer your competitors. Go to their
navigation and build similar commercial
pages that target unique service
offerings. For example, on this plumbing
business's website, I found basement,
laundry room, and even outdoor plumbing
services. There's also a full water
heater and sewer services clusters to
build as well. Just in this broader
category of plumbing, you'll be able to
create at least 25 to 50 service pages.
Option two is to use chat GBT to get
some inspiration by using this prompt.
Now, keep in mind, you learn a lot more
about search demand when you publish
more because you can go into Google
Search Console and start seeing the
queries that are popping up. If you see
a query that's performing poorly, you
should consider how to target it either
on an existing page or spinning up a
dedicated page if the intent is
different. The last content technique is
something that most businesses hate, but
it's incredibly effective for
influencing chat GBT and AI platforms. I
call it competitor seeding. Instead of
letting the AI just come to its own
conclusions, you're going to attempt to
control the narrative. And if you're
brave enough, you'll get results like
Giri, a member of Gotcha SEO Academy who
use this technique. It's simple. Create
the following groups of content.
Listical content like top 10 best
plumbing companies in Chesterfield,
Missouri. Alternatives content like top
five best rotorooer alternatives in
Chesterfield, Missouri. Comparison
content like Rotorooer versus Bright
House Co. in Chesterfield, Missouri.
Then rinse and repeat for every
competitor. These are often low
competition topics, but are exactly what
Chat GBT is looking for when it uses
retrieval. Retrieval is fancy AI
technobabble that simply means that when
chat GBT doesn't know an answer or it
can't give an accurate response based on
its training, it relies on third-party
sources to prevent hallucination and to
generate more accurate responses. The
number one third-party source it relies
upon is none other than public search
engines like Bing and maybe even some
evidence that he uses Google as well.
Either way, this confirms that ranking
well in traditional search is a critical
part of influencing chat GBT to
recommend your brand, but we're just
getting started. You could stop here and
get decent results, but the next two
pillars are what will help you dominate
your competitors, bringing me to pillar
number three, which is blanketing the
SERs. You already know that Chat GBT
uses search engines as a primary source
of retrieval. And this means you need to
plant your brand on as many pages as
possible that are ranking for your most
important keywords. Start by creating at
least 10 commercial prompts using chat
GBT with this template. Then create a
dedicated testing account in ChatGBT.
Now run each of these prompts in
separate chats. Next, go to this tool
and create a simple bookmark lit using
this code and drag it into your
bookmarks bar. I'll have the code below
the video. Then go back to each chat and
export the citations. At this point,
you'll have at least 50 to 100 citations
to filter through. Exclude homepages and
competitors and prioritize listicles
above all else. Now you're left with
your outreach targets. Just send this
simple outreach template to every
opportunity. Then send at least three
follow-ups using this simple sequence on
screen. Once again, I'll have all of
this below the video. Next, open up
GBT's agent tool and use the following
prompt to find more listical
opportunities. Once that's done, I
recommend using the agent again to find
your dream 100 in any niche you're
targeting. with this prompt. Your dream
100 is your best marketing and link
opportunities in your industry. These
are typically the most popular sites in
any industry, which means they're likely
ranking well in traditional SERs and may
possibly be a direct source of retrieval
for ChatGBT. Treat these opportunities
like gold. You can also just invest in
sponsored content on these websites
because ChatGBT doesn't discriminate
between organic or paid brand mentions.
They both count the same. Even if the
link is tagged as no follow or
sponsored, it still works. Now, you're
going to use Chat GBT's agent one more
time to find YouTube influencers in your
target niche with this prompt. YouTube
ranks incredibly well in Google because
they own it and it's a common source of
retrieval in chat GBT and Perplexity.
It's simple. Pay YouTubers to promote
your brand. Go to their channel, click
on more, and click view email address.
Repeat for your entire prospect list.
But be careful because YouTube will
block you if you do too many in one day.
Cap it at 20 per day. Once you have the
list, send this template to every
prospective YouTuber. Then use a simple
calculation for prioritizing the
opportunities based on their proposed
brand integration pricing. Then just
work through the list with this simple
template. All right. So now moving on to
pillar number four, which is forcing
Chat GBT to trust your brand. It's
simple. For ChatG to recommend your
brand, it needs enough signals to prove
you're legit. And the first step is to
make it stupidly easy for Chat GPT to
know what your brand is all about.
First, use a tool like Whitespark to
analyze your business citations to
ensure that your NAP name, address, and
phone is 100% accurate. Next, open Chat
GBT's agent. Use the following prompt to
find all of your own properties and to
identify entity association issues. To
keep it simple, it needs to be clear
what your business offers in one to two
sentences. Then you need to repeat this
consistent relevance across all your
owned assets. Next, become obsessed with
generating reviews. If you're local,
prioritize the Google business profile.
However, in the context of chat GBT, it
doesn't use Google business profiles.
Instead, it relies on third-party review
platforms and it varies based on the
local niche. For example, AO and Justia
are prime targets for lawyers, while
Angie is great for home services. Just
use this chat GBT prompt. Select the
thinking model to find the best reviewed
platforms. Then watch the next video to
see my 18-step SEO audit process for
building a perfectly optimized website
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