0:03 follow me as I provide ethnographic
0:06 consumer Behavior research on packaged
0:08 meat products at a grocery store in Long
0:11 Island this package meat product
0:16 consists of chicken um beef as well as
0:19 turkey our first consumer um looks
0:23 through the package meat owl he touches
0:27 a few products but then decides
0:31 that uh he may not be ready to purchase
0:35 at that very moment uh he still looks
0:39 around but is really undecided about his
0:42 purchase and proceeds to walk away not
0:46 picking up a package meat product a
0:48 second consumer looks as though she
0:51 knows exactly what she wants she's
0:53 looking down at the package meat product
0:56 she looks around a bit but then proceeds
1:00 to go back to the initial product that
1:04 she was looking at she then proceeds to
1:09 pick up a product in at Island puts it
1:11 back and goes back to her initial
1:15 product she picks it up and she reviews
1:19 a few of the other um package meat
1:22 products but then decides on the again
1:24 the initial product that she wanted to
1:26 purchase this took about 30 seconds she
1:29 made that decision within 30 seconds and
1:31 proceeded with her purchase this couple
1:34 right here it's really funny because it
1:36 really was the male who was interested
1:38 in the meat product the female she was
1:42 just looking around casually he this
1:43 they were here for about a minute and a
1:46 half and he really intently reviewed the
1:49 package meat product he even at one
1:52 point took one of the packages shook it
1:54 glided his hand across the product and
1:56 then took another package and shook it
1:59 as well really reviewing this package
2:02 meat product of to make a a real
2:06 determined decision he then proceed to
2:09 pick up a package and make his purchase
2:11 hey look at this guy this is consumer
2:15 number one who had decided to walk away
2:18 he came back a few minutes later and
2:20 still you know looking through the aisl
2:22 and then decides to touch a pack package
2:24 meat product he looks around a little
2:26 bit more but that same package that he
2:29 initially picked up he picks up he takes
2:32 it away away and he proceeds to purchase
2:36 it this right here consumer number four
2:39 um is a father and two sons it was the
2:42 son who made the purchase at the time it
2:44 was like he knew exactly what he wanted
2:46 he picked up that product put it in the
2:49 shopping cart and they proceeded to go
2:52 on with their shopping
2:54 experience it's funny because there's
2:56 only a limited time to purchase that
2:59 product as you will see here this mom
3:01 quickly picks up a package product she
3:03 keeps it in her hand as she looks around
3:05 at other products she's a bit distracted
3:08 because her son is in another owl she
3:10 calls from the him and then goes back to
3:12 where she initially picked up that
3:14 package meat product she looks around a
3:17 bit but puts it
3:19 places make it a decision and proceeded
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