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How to Run Meta Ads For Beginners (Meta Ads Tutorial 2025) | Hostinger Academy | YouTubeToText
YouTube Transcript: How to Run Meta Ads For Beginners (Meta Ads Tutorial 2025)
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Meta Ads are a powerful and accessible advertising platform that allows businesses to reach specific audiences across Facebook, Instagram, and WhatsApp through sophisticated targeting based on user demographics and interests.
If you're not using meta ads, you're
kind of missing out because this
platform absolutely dominates the ad
game because it has the best targeting
options that will allow you to reach the
exact audience you need. And with Meta
Ads, you'll be able to advertise on
Instagram, Facebook, and even WhatsApp
if you want to. And while the platform
may be a bit intimidating when starting
out, don't you worry because in this
video I'll go over everything from what
meta ads are to setting them up and
analyzing their performance. So without
further ado, let's get into it. All
right, so let's start from the top. What
exactly are meta ads and why should you
even care about them? Well, they are the
advertisements you see on Facebook,
Instagram, Messenger, and as I already
said, sometimes even WhatsApp. and
they're all managed from one single
place which is Meta Ads Manager. Now,
you might be thinking of something like
Google Ads where you target people based
on what they're searching for right now.
But Meta is a bit different. It targets
people based on who they are, like their
interests, their age, location, and just
overall online behavior. And the best
part about it, it's incredibly easy to
get started with as a beginner. And you
do not need a huge budget for it either.
You can test campaigns for just a few
dollars a day, which is really good. And
the secret sauce here is Meta's
algorithm. When you run an ad, the
platform goes through a learning phase,
and it needs about 50 conversion events,
like 50 sales or signups to figure out
who is most likely to take the action
that you actually want. And during this
phase, performance might be a bit
unpredictable, but that's completely
normal as Meta decides who sees your ad
through an automatic digital auction
based on total value. And this includes
your bid, the ad's quality, and how
likely someone is to interact with it.
And this means that even with a smaller
budget, a high quality relevant ad can
actually win the game. And the big
question really is here, is meta ads
still worth it in 2025? The answer, yes,
it is. But your return on investment
really depends on a lot of things like
your strategy, your creatives, and your
targeting, the offer you're making, and
your landing page also. Oh, and also
testing. Lots and lots of testing. And
yes, you might spend some time kicking
this whole thing off, but if you have
something to promote on a budget, this
might just be one of the best decisions
you will ever make. So, the first thing
to focus on is a learning. Your goal
with your first campaign isn't to
attract, you know, a million visitors.
It's to understand what works, reach
real people, and get results in a cost
effective way. And by the way, helping
you understand exactly what works is
what Hostinger Academy is all about with
lots of useful guides just like this one
that you're watching right now. So, make
sure to hit that subscribe button and
that way you will not miss any of our
future tutorials. All right, guys. Now,
let's roll up our sleeves and get things
set up. And trust me, it's not as
difficult as it may sound. And step one
of this is creating your Meta business
portfolio. This is basically where
you'll manage all of your assets like
Facebook pages, Instagram accounts, and
of course, your ad account as well.
First thing you're going to want to do
is head over to business.fas.com
and click on create account right over
here. Then just enter your business
name, your name, and your business email
address. Then you can just go through
these steps and enter the required
information to complete the setup. And
that's it. You're now in. But to run
actual ads, you'll need to connect your
Facebook page and if you have one, then
your Instagram account as well. Now,
from the Meta Business Suite, just go to
settings like I'm doing right now. Now,
when we're in the settings, just under
accounts here, select pages. Look up a
page you manage via the search bar and
hit add. Then just follow the prompts
until you're done. You can also add your
Instagram account just as easily. Just
select Instagram under accounts from the
settings and just follow the same exact
process. And with all of that out of the
way, let's create your ad account. Now
on the left sidebar, right underneath
pages right here, you'll find add
accounts. So click add and choose create
a new ad account. Then enter its name.
Select a time zone right here. Choose
your currency. And yeah, that's pretty
much it. Then just assign the ad account
to your business. And you can also add
your payment info right away over here.
Just follow the prompts to do so and
press save at the end because we don't
want anything to uh end up not being
saved. And that's pretty much the
initial setup that is now complete. But
now before you launch your first
campaign, it's really crucial to
understand how Meta Ads Manager
structures your ads. So there are
actually three levels to this. Now the
first is campaign. This is where you set
your advertising objectives like what
you want people to do when they see your
ad. Now it might be visiting your site.
It might be engaging with the post or
just making a purchase. Then comes in
the ad set. Now here you mainly define
your audience and placements. That's
where your ad will appear basically. And
finally, the actual ad. And this is the
creative part and what people will
actually see like your images, videos,
ad copies, call to actions, all that. So
just remember these three levels that I
just mentioned. And also guys, in just
one campaign, you can have multiple
adsets with different audiences for
example. And in each adset, you can have
multiple ads with different creatives as
well. All right, guys. Now that your
meta ad account is ready to go, it's
time to make your first big decision,
and that's picking your campaign
objective. And I know what you're
thinking. Can't I just boost a post and
hope for the best? Well, technically,
yes, you can. But if you want results
you can actually measure and improve on,
you'll have to do it the right way. And
I will show you what that way is in a
second. Now, the first objective here is
awareness. Now, it's great if you're
launching something new and just want
people to know you exist. Now with this
campaign objective, Meta will show your
ad to as many people as possible who are
likely to remember it. So according to
the algorithm basically. Now the second
one is traffic. Now this one sends
people to a specific destination like
your website, product page or blog for
example. And the third objective is
engagement. That helps you get likes,
comments, shares and other interactions
on your posts or your page. Now, if you
want to build a social presence or
community, this is the one you should
really pick. And if you're trying to
collect emails, signups, or customer
info, the leads objective is for you. It
even lets you use forms right inside the
ads, so users never have to leave the
app, basically. Now, another one is
sales, and it's a bit more advanced, and
it optimizes your ads for purchases or
conversions on your website. Now,
tracking the results of these campaigns
is a bit more tricky, but also not
impossible. You can still totally do it.
And the last one is app promotion, which
helps you get installs for, yeah, you
guessed it, a mobile app. So, now, which
one should you start with? Now, if
you're a beginner, I highly recommend
starting with either traffic or
engagement. They're really simple,
really straightforward, and they help
you learn how the platform works without
getting bogged down in advanced setups.
So, I mean, if you want more people on
your site or your landing page, go with
traffic. And if you want to grow your
audience or get more interaction on your
actual posts, engagement is your best
friend here. But now, let's dive into a
campaign to see what things actually
look like. So, basically, to set the
campaign, go to ads from your left
sidebar and choose ads manager right
here. Once the interface opens up, just
hit create and then pick the campaign
objective. Now remember, we just talked
about the objective. So just pick one
here, set it up, and if you're prompted,
check manual ads setup here. Give your
campaign a name, and then press next.
And we always want to go manual with
meta ads. Now, you'll arrive on this
panel where you can modify the campaign
level. And that's the level with the
objectives here. You know, see this
little panel on the left. Here you can
navigate between each of the levels. And
when you're all ready to proceed to the
ad set, just click next. Now, once
you're there, just scroll down until you
reach audience controls, just like I'm
doing here. And this is exactly where
you can adjust the audience targeting
and aim for the people that you think
are most likely to convert. And this
part is super super important because
even the most brilliant ad won't do much
if it's shown to the wrong people. So,
first up, what you'll do here is you'll
define your core audience based on a few
key details. You can edit the location
to choose where you want your ads to be
shown. You can get super specific here
as you want. And you can pick countries,
cities, or even a specific mile radius
around your store. Then all right here,
you can set the age to target people who
are most likely to be interested in your
offer. And I mean, for example, if
you're selling, let's say, trendy phone
cases, then pick something between 18 to
34 year olds. That might be a great
pick. And after that, you can target all
genders or narrow it down depending on
what you offer. And finally, the
language option here is super useful if
your audience speaks a specific language
that's different from the default for
the region that you're actually
targeting. So once you have all that set
up, then just scroll down a bit and
click audience suggestion under
advantage plus audience. And now this is
going to be the fun part here guys,
which is detailed targeting. basically
lets you tap into the user data to find
people who are likely to care about what
you show them. And you can be really
specific with your targeting based on a
few characteristics and you'll see them
in the drop- down menu right here. So
just first uh right here as you can see
there's demographics. So things like
relationship status, educational level,
job titles, and things like that. And
then there's interests here. And you can
target people interested in a whole lot
of different things like vegan food, you
know, photography, fitness, you name it.
You can even go ultra ultra specific,
like targeting people based on a movie
they like, for example. So, search for
things that define your target audience
and see for yourself what's available
there. And finally, there's the last
category, which is the behaviors
category, and it's for the actions
people actually take. Now, you'll find
online shoppers, frequent flyers here,
or even recent boobers. And honestly, my
advice here, if you're just getting
started, don't overdo it with all of
these. It's tempting to stuck a dozen
interests and behaviors, thinking you're
laser targeting the perfect person. But
when you do that, your audience gets
really small and your ads get more
expensive. So, instead of doing that,
start fairly broad, especially with
interest targeting. Pick one or two
categories really relevant to your
product or service and then let Meta's
algorithm do the rest. It's actually
really good at finding the right people
if you give it a bit of room to work
with. Now, one quick but super important
note here is if your ad has anything to
do with credit, loan, employment, or job
listings, housing or real estate, social
issues, elections, politics, or any
financial services, you'll need to
select a special ad category during
setup. So, to set up this category, what
you're going to do is go back to
campaign options and tick the show
categories button under the apply name
section here. Then choose the category
that applies to your category
specifically. And this is because the
legal regulations basically it tells
Meta you're working in a regulated space
and it limits some targeting options to
prevent discrimination. But now anyway,
let's just scroll back up a bit and now
comes the big question. How much should
I spend? And the good news here is you
don't need to throw in hundreds of
dollars right away. Really, you don't. I
strongly, by the way, recommend that you
don't do that. And when it comes to
budgeting, Meta gives you two main
options. The first one is daily budget.
Now, this is the amount you're willing
to spend each day. Now, if you set a
daily budget of, let's say, five bucks,
Meta will aim to spend just around that
amount each day. Now, it might just go a
little bit over or under depending on
how your ads perform, but it will focus
around that. And then the second option
is the lifetime budget. This is where
you give Meta a total amount to spend
over the entire campaign. So, if you set
a lifetime budget to say $100 and run
your ad for 10 days, Meta will try to
space the spending over time for the
best results. But I do strongly
recommend starting with the daily budget
as it's easy to manage, really flexible,
and helps you keep your ad spend in
check while you learn. And next comes
the ad scheduling. Now, you can choose
to run your campaign continuously or set
a start and end date. Now, if you're
just testing or let's say running a
promo, definitely set an end date
because no one wants a random ad
draining their card 6 months from now
because they forgot it existed. And
here's a little pro tip, by the way.
Always check your time zone settings
before you launch your ads because meta
runs on the time zone you set in your ad
account. So, your campaign might just
start or end earlier than you expect if
that is off. All right, guys. Now, let's
move on. So, what you're going to do
next first, just scroll down to
placements here. Now, Meta owns a lot of
real estate on the internet, like
Facebook, Instagram, Messenger,
WhatsApp, and your ad can show up in all
kinds of places across all of those
platforms. But just before you start
freaking out and micromanaging
everything, let me introduce you to your
new best friend as a beginner, which is
Advantage Plus Placements. This option
lets Meta decide the best places to show
your ad. based on performance. So, you
set your goal and Meta's algorithm finds
the most effective placements to help
you hit it. Basically, in short, it's
the autopilot option. And honestly, it
works really well for most beginners. I
mean, there's a lot of potential places
your ad might be shown in, like the
Facebook or Instagram feed or reals or
instream content, and you know, so on.
There's literally a million places. So,
in a nutshell, Advantage Plus Placements
takes the guesswork out and gives you
better reach and often for much less
money as well. So, you can enable that
by just hitting edit and checking the
circle right here. But if you do do
this, however, do pay attention to your
assets since they'll be showing up as
different placements. So, make sure your
creatives don't get super distorted to
fit a certain resolution or image size.
And also, meanwhile, if you've got more
experience or really specific goals,
like only targeting Instagram users, you
can manually choose your placements as
well. You don't have to do the that
option that I showed earlier. This
basically lets you fine-tune where your
ad appears. But do have a heads up here.
Narrowing your placements too much can
sometimes increase your costs. Now,
Meta's algorithm loves flexibility,
basically. And the cool thing is Meta
even gives special treatment to vertical
video in these placements. So if you're
using advantage plus placements and you
upload a video that fits, Meta will
automatically slot it into stories and
reels for you. Now some other placements
you should know about include feeds,
instream videos, and search ads. Now
feeds are your just classic scrollable
ads, and they're actually really solid
performers. Meanwhile, instream videos
are YouTube style ads that play before
the content people want to watch. This
placement works really well with
engaging, also attentiongrabbing video
content. And finally, we have search.
It's a newer placement where your ads
can show when people search inside the
meta apps. Okay, guys. Now, it's time to
actually click on our new ad and talk
about the heart of our campaign and the
actual creative. This is basically what
people actually see and is the single
most important part of your whole
campaign. And trust me, this can be the
difference between someone scrolling
past your ad and someone actually
clicking on it. So now let's hit setup
creative right there and go ahead here.
So I mean in 2025, attention spans are
shorter than they ever have been before.
So you've got 1 second, maybe 2 seconds
if you're lucky to grab someone's
attention. So, how do you make that
scroll stopper? Well, first, spend at
least 5 minutes browsing the meta ads
library. Just see what others in your
niche are doing. And this tool really
allows you to see every ad run at the
given time. It's super super useful. So,
definitely don't miss the step. Now, if
you notice a lot of reels with a certain
ending style or hook, for example, take
notes of that. Then, make sure to
remember that highquality visuals, they
do really work. Blurry, cluttered, or
overdesigned ads just don't cut it
anymore. So, use clean, really crisp
images or videos. And then also consider
user generated content. I mean, it's
everywhere for a reason right now. Ads
that feel like a real person is giving a
recommendation always perform way better
than polished corporel looking videos.
And my next tip is to really focus on
one clear problem and one clear
solution. Don't try to say everything
all at once. Pick a painoint your
audience has and show how you solve it.
And it's really ideal if you can make
your ad blend into the platform. Like if
you're running on reals or stories, make
your ad look like the content users
already watch there. And make sure to
grab that attention fast. The first 3
seconds of your video or visual need to
hook people in. So use motion, bold
text, or just a surprising statement
right away. But once you've settled on
your asset, you'll need to actually
upload its details via the creative
setup. So just enter your website name
or target page and switch to the text
tab. Now, this might look a little
tricky here, but it's actually pretty
straightforward. And that is because
Meta has specific character limits for
these fields and you have to just stick
to them. That's all. So first, as you
can see, we have the primary text here.
Now it should be but can be longer to
125 characters and feature one message.
Now next up is the headline. Now here
just include the big benefit or why just
someone should care about it. Now the
description field is next and that is
where you can go a little more into
detail. It won't always also be visible.
So add some extra information that may
help convert people. And finally right
over here we have the call to action.
And this should tell people exactly what
to do next. Keep it really short, really
simple, and really actionable. But when
you're done with all of this, just
switch over here to the media tab and
upload your creative. So go through the
specific tabs to just the assets based
on the format. And we'll skip these
remaining options for now and just click
done. And this new section will let you
edit the placements, copy, and other
options for the ads. So just get
familiar with them here. And finally,
once you're done with all of the above,
just hit publish and your first ad will
go live. And guys, while scrolling
through the whole ad setup, you may have
noticed the destination options. Now,
depending on what you do, you may want
to set up a special landing page
optimized for your campaign. And one of
the easiest solutions for landing page
creation is Hostinger's website builder.
You can build your website and landing
pages by putting AI to the task and take
it live in literal minutes. And it's not
just website creation either. You can
actually craft the perfect landing page
easily by dragging and dropping
everything just the way you want. And it
you will see it happening live. So it's
really easy to use. And also if you
subscribe to the AI builder for at least
a year, you'll also get a domain name
for free. So, Hostinger website builder
even has metapixel integration. So, it's
super super optimized for meta
campaigns. So, if you want to give it a
shot, just go to the link in the
description down below and use our
discount code WB10 for an additional 10%
off your purchase. And now, you probably
heard me mention Metapixel and you're
probably wondering what it is. Well,
it's a bit of a more advanced ads
technique, but if you are interested in
finding out what it is, we'll cover that
in the upcoming video that will publish
really soon. So, make sure you're
subscribed to Hostinger Academy. All
right, so you've launched your ad and
it's live. You should now follow your
campaign and track its performance like
we talked about earlier. So, from the
campaigns tab right over here, you can
arrange the columns to track your key
metrics. And I'll tell you what these
are in just a second. So you'll find ad
reporting on the left sidebar of ads
manager. And scroll down. And I mean
pretty cool, right? There are so many of
them, but let me walk you through the
main ones. So no need to look for them
on the list. They'll be visible already
for you. So first we have CPR. And this
is cost per result. And this is a big
one, guys. And it will be visible right
away. Now, CPR tells you how much you're
paying to get the outcome you set in
your campaign objective. So, if your CPR
is going up, it might be time to tweak
your targeting or update your ad
creative or just improve your landing
page. Just make sure you don't throw
more money at it because clearly
something is not working and you need to
test to find out what exactly. Then,
let's talk about frequency. Now, this
shows how many times on average each
person saw your ad. So, if your
frequency is getting high, say let's say
three or more, and your performance is
dropping, your audience might be getting
tired of seeing the same ad. But you can
fix that by rotating creatives or
expanding your audience. Now, we have
reach and impressions, and they should
be looked at together. Now, reach is how
many unique people saw your ad.
Impressions, meanwhile, mean the total
number of times your ad was shown,
including repeats. And if you've got a
ton of impressions, let's say, but low
reach, your audience might be too small.
So try broadening your targeting. And
then it's CTR. Now, clickthrough rate.
It won't be visible right away, so
you'll need to enable it within the
metrics panel. So this basically tells
you how many people actually clicked
your ad after seeing it. A good CTR, and
for most beginners, it's just 1% means
your creative and message are actually
connecting. And if it's less than that
1%, then rework your hook, headline, or
just visuals. Make your ad more scroll
stopping. But now, if you've actually
launched video assets, you'll see a few
video metrics here as well. Now, video
plays is one, and it's essentially just
letting you know if people actually
watch the ad. And meanwhile, here,
average play time or percentage watched
tells you if your viewers are sticking
around or bouncing just after 2 seconds.
And if your watch time is super low,
your video might not be grabbing
attention quickly enough. So try
reworking the first 3 seconds or
everything else, but mostly focus on
those 3 seconds as they are really everything.
everything.
And that is it guys. The more you
understand these numbers, the easier it
is to figure out what's working, what's
not working, and where you can improve
next. And the secret sauce here with Met
Ads is test, learn, optimize, and repeat
it all over again. Don't stress if your
first campaign isn't perfect. Nobody's
is. Trust me. What matters is that
you're learning and improving with every
single click. And now, if you found this
video helpful at all, give it a thumbs
up and make sure you subscribe to
Hostinger Academy for more tutorials
that will help you grow your business
online. And if you have a question about
meta ads, just drop it in the comments
down below. And also, if you're
interested in trying out the website
builder that I mentioned before, check
out the video next where we show you a
step-by-step process on how to build a
website using its powerful AI features.
But for now guys, thank you so much for
watching and I will see you in the next video.
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