The content highlights how Google Ads, particularly through its evolution with the internet and AI, has become a transformative tool for small businesses and content creators, enabling growth, customer acquisition, and the creation of accessible content.
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[soft, ambient music plays] We lived in a very humble fashion,
so we could try and expand our business.
But it was a dream
and we kept working at it.
And then the internet came along,
and we decided that that was our game.
[energetic hip hop music bursts in]
Google Ads changed everything.
[a male reporter speaking] Well, Google, the internet search engine,
is one of the big success stories on the web.
[Vint Cerf speaking] The ads were relevant to
what the user was looking for
and that turned into a fantastic business model.
It was a simple idea.
Serve the user,
serve the customer, and build from there.
I kind of wonder what the hell we were doing
25 years ago.
[Keah Kalantari speaking] For a small business, getting in front of customers is
one of the biggest challenges.
[Milli Abrams speaking] We are, like, niche niche.
Google Advertising has helped us to find
the right customer.
At the end of the day, the best ads are just answers.
[Dona Nesselhuf speaking] These types of tools level the playing field.
There’s no other way we could have done it.
We sell more bikes, we’re going to hire more people,
bring more money into the community.
[Jeremy Hull speaking] Google Ads doesn’t just help businesses advertise.
It helps millions of publishers and creators
connect with those advertisements.
Ad revenue allows us to make apps accessible.
Ninety percent of our revenue comes from ads.
[Marques Brownlee speaking] It always started with,
“I want to make things that other people would want to watch.”
Welcome to my first video.
[Nathan Rosenberg speaking] The thing about YouTube creators is
they absolutely know how to tell stories to their audiences.
They do it better than us.
[voice from the center video] Before you order live crawfish in the mail...
[Vidhya Srinivasan speaking] The internet is an amazing place,
full of amazing content.
Ads make it possible.
Any small business owner
understands the sacrifices you make.
Google keeps us ahead of the game with all things AI.
I’m trying to keep up with them!
And that’s what I love.
[Selin Song speaking] We’re in the business of helping businesses.
That’s why I’m excited.
[Vidhya Srinivasan speaking] We are constantly reimagining what’s possible.
And it feels like we’re just getting started.
[David McGraw speaking] Google has probably been
one of the most integral parts of our business.
When you build a business like we have,
it’s such a gratifying feeling.
It’s pretty special and pretty unique.
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