YouTube Transcript:
How To Start Writing Online In 2025 (FULL Masterclass)

Skip watching entire videos - get the full transcript, search for keywords, and copy with one click.

AutoDub

Understand YouTube Foreign Videos

Immersive YouTube Voice Translation

Break language barriers, embrace global quality content

Solve Foreign Video Barriers Instantly

Video Transcript

Boom. Welcome in y'all. It is start

writing online in 25 2025 day. Cole, how

we doing?

I'm ready to start writing. I'm ready to

start writing online. I'll tell you that.

that.

I am too, man. Whether you want to use

AI or not, we're going to cover

everything you need today to build a

daily writing habit and start writing

online before the year is over.

Let's dive in.

We got a lot to cover. Let's start our

first and most important question today.

Do you currently have a daily writing

habit? Meaning you wrote today, not

maybe in the past, but if you wrote

today, say yes. Otherwise, you can say

not yet because you're in the right

spot. If so, not yet. Not yet. A lot of

yeses. Not yet. Four out of seven days.

Okay, not too bad. Well, if you already

are, we're going to help reinforce that

habit today. If you're not writing yet,

we put not yet because instead of no

because by the end of this session, you

will have everything you need to build a

daily writing habit. The follow-up

question is why are you here? What is

your goal? Are you trying to start

writing online because you want to

connect with like-minded people? You

want to build a network? Is it you

understand the power of building an

audience? You want to build an audience

for yourself, for your own products,

maybe for your own business, for a

service that you provide that you want

to provide? Or is your goal to make

money? You're like, I want to finally

not just start writing online, but I

want to make money from my writing.

There's lots of different ways that you

can make money from your writing.

A bunch of people say all three and I

think they might go in that order,

right? Build a network. That network

helps you build an audience. That

audience you can then monetize. That's

the path that both you and I have taken,

Cole. And I think a lot of other people

want to take that path as well, which

again means you are in the right place.

You know, if you've if you've ever

joined uh a free master class or a free

training or anything on the internet

before and you know that feeling where

you show up and then they basically just

spend the whole time telling you to

follow your passion and you can do it

and you know don't stop believing. Um

that's not very helpful and we don't we

don't like that. And so what we what we

do here and what we prefer is we like to

get as actionable and tactical as

possible. So we're going to cover three

big things today. First is how to build

a daily writing habit. How to get in the

habit of writing every single day.

Couple little tricks that um have worked

for both me and Dicki. You know, we've

been writing every day for however many

years now, years and years and years.

And so, uh we've learned a thing or two

about how to build that consistent habit

that we want to share. Second is where

you should be writing in 2025. I think

this is one of the most important things

that we're going to talk about because

where you publish your writing is just

as important as the writing itself. And

then third, we're going to share a

really cool framework of ours to help

you generate your first 30 highquality

content ideas. And this is one of those

things that is so unbelievably simple,

but everyone makes it complicated. And

when we walk through this framework,

you're going to realize that it doesn't

matter what topic you want to write

about. Doesn't matter what your niche

is. You can write about any single topic

or niche hundreds and hundreds and

hundreds of different ways. And we're

going to show you how to do that by

generating the first 30. That sound good?

good?

All right. Well, we'll spend two minutes

on just introducing ourselves because I

know we have a lot of people here. Cole,

you want to give the people a one minute

background on who you are and why they

should listen to you about writing?

Yeah, I want to get into the good stuff.

So, I'm going to breeze through this. I

uh I'm a former ad agency copywriter uh

making minimum wage writing taglines uh

for brands in Chicago. Um probably

because my college degree is in fiction

writing. Graduated with no idea how I

was ever going to become a full-time

writer and make money from writing. Um

so I went on a journey to figure it out.

Nobody sat me down and explained it. I

had to figure it out on my own. And six

years later, I became one of the most

read writers on the internet. Uh, I've

broken all sorts of different writing

records on all sorts of different

platforms over the past 15 years. Um,

generated over a billion views on my

content at this point. Hundreds of

thousands of followers. I've also

written 10 books. Um, a lot of people,

Has anyone here read uh the art and

business of online writing? That has

become the uh the entry point for a lot

of people into the world of writing on

the internet. Half of it. Okay, good.

Well, you got to get through the other

half. Awesome. Thanks everyone who's

who's grabbed a copy. And I I get emails

every day from people saying this has

helped me so much. So I really

appreciate that. I also uh spent many

years being a ghostriter for hundreds of

different Silicon Valley founders and

seuite executives. I've also ghostritten

for Grammy winning musicians, Olympic

athletes, New York Times best

bestselling authors, you name it. And I

was also one of Inc. Magazine's top 10

columnists. I've gotten to interview

people like Kevin Olirri and Mark Cuban,

which was pretty cool. And most

importantly though, all of that's fun

and it's been uh it's been a journey,

but I am really on a mission to help a

million people make a living by writing

online. And that's uh what Dicki and I

are all about. And all of our writing

programs are are really here to help a

million people start writing online.

All right. Well, like we said, Cole is

the deacto number one person on the

internet. Chad GPT even agrees to listen

to about digital writing. Uh I am also

up there but nowhere near as qualified.

Uh my name's Dicky Bush. Yes, everyone

does call me that. I did not study

fiction writing. I actually studied uh

operations research and financial

engineering which is quite different

than uh writing on the internet. But

that job or that major led me to take a

job at BlackRock which I thought was

going to be my dream job for a long

time. I was a hedge fund trader. This is

actually for my first day. You can see

here I am in my polo shirt, ready to

rock and roll, walking to work in in

Midtown Manhattan. And this was about

five years ago now. And in that first

year, I realized that was not what I

wanted to do with the rest of my life.

And so I started to plot my escape. And

that led me to want to figure out how do

I passively let new opportunities come

my way without having to go quit my job

immediately and jump into this big ocean

that I had no clue what, how, and where

else I could go. So, I started to write

a weekly newsletter every week for 52

weeks. That led me to start writing on

Twitter, which is now known as X. And as

you can see here, this tweet is about

five years old now. And it was when I

hit my first 100 followers. So, July

29th, 2020, first 100 followers. And

that led me into writing for some

prolific people who started to pay

attention to what I wrote. I became a

ghostriter for some successful other ad

agency copywriters and a bunch of people

who wanted to build their brand. That

led me to meet Cole via Cole email here.

So you can see this says Nicholas Cold

Dicky Bush Connect back in October 2020.

That connection led me to eventually

build ship 30, which is into what it's

become now. So if I paint this picture

of every single good thing that's

happened in my life for the last 5

years, I can point it all back to the

single habit of writing on the internet

every day. And so you can see this was

back in November 3rd, 2020. The origin

of ship 30 was I started to write every

day. realized I needed community around

me to do so and asked if anyone wanted

to be a part of that. Everything

accelerated from that tweet right there

and we have some people here today who

are part of that original cohort. It

became one of the fastest growing riding

programs on the internet and since then

we've run 21 cohorts. Been a lot of fun.

I've been riding all over Twitter,

LinkedIn, Substack, Threads, everything.

Couple hundred thousand followers on all

of them. All back to the simple habit of

writing every day. So yes, I did leave

that job at Black Rockck as well um

because of my writing. So, all that to

say, riding every day changed my life.

Riding every day changed Cole changed

Cole's life. And that's why we're going

to give a lots of information on how you

guys can do the same thing because

everything good happens once you start

putting your ideas out there. Yep.

Yep.

Here are some of the good things that

happen as a result of writing on the

internet. And it's one of those things

that I think is we have a saying

internally that is uh everyone says it

doesn't work for them until it works for them.

them.

And the moment that it works for you,

you go, "Oh, this thing works." Well,

yeah, of course it works. It works for

everybody until it works for you. Okay?

And so, writing on the internet is one

of those extremely simple habits that

you don't realize can lead to every

single opportunity that you desire in life.

life.

Outcomes of writing daily are first, it

helps you clarify your own thinking. If

you can't write it, that means you don't

understand it. So, it's very easy to sit

there and go, "Oh, I know how to do this

or I understand that." But it's not

until you have to put pen to paper or

fingers to keys that you realize, "Wait,

I actually don't have as much clarity as

I thought." It also allows you to

connect with like-minded people all over

the world. Dicky and I got introduced

and were internet friends for like eight

months. We were business partners for

like eight months before we had even met

up together in real life. You never know

who you're going to get introduced to.

Dicky, do you remember like our last

ship 30 cohort? How many different

countries did we have of people?

30. At least 30.

All over the world.

All over the world. It also allows you

to build your network of opportunities.

The more that you write, this is this is

what people don't understand about how

building a library of content on the

internet works. The more that you write

on the internet, you are effectively

scaling yourself. Your footprint grows

and grows and grows. And so the people

who have the largest libraries, it's no

wonder that they attract the most

opportunity because they have the widest

footprint. They have the widest web. And

so the more that you build your library,

the more opportunities you inherently

attract. It also allows you to unlock

new revenue streams. Oh, go ahead,

Dicki. No, I was going to say on the

building a network of opportunity, that

one resonates with me the most because

you think about when you put your ideas

out on the internet, you're basically

unlocking an army of robots to work for

you for free 247 for the rest of time,

spreading all of your ideas to as many

people as possible. And that didn't

click with me when I was writing I had

an internal newsletter at Black Rockck

when I was working there and that was

capped at like a hundred people who

would ever read it any given week. And

then when I started to put them out on

the unlocked internet, they ended up

reaching millions and millions of

people. So I I just wanted to double

click on that point because writing is

the only thing you can do for free to

take your ideas and scale them to quite

literally three or four billion people,

however many people are on the internet

at this point, which is just wild to

think about.

Yep. And text is the easiest format to

consume. You know, video there's more

friction. Audio there there's more

friction. Why do you think every Tik Tok

and Instagram reel has subtitles?

Because text is always the easiest

medium to consume. Writing is also one

of those things where you It's so funny.

When I was uh studying fiction writing

in college, my teachers used to say,

"Nobody makes a living as a writer."

Which I was like, "Okay, well then why

am I here?" And everyone says nobody

makes a living as a writer except all

the people in the world who make a

living from their writing. And more and

more like there has never been a better

time in history to make money from

writing. You can monetize on your own

with no employees if you want. You can

monetize with subscriptions. You can

monetize with digital products. You can

monetize with a paid newsletter. You can

monetize with software as a service if

you wanted to. You could sell books. You

can self-publish those books. You don't

even need an agent anymore. There are so

many ways for you to monetize writing

now. And so we fundamentally reject this

idea that nobody makes a living as a

writer. No, there's a gazillion

different ways to make money as a

writer. You just have to learn what they

are and build the skills.

It also positions you as an authority in

your industry. Why do some people have a

really easy time attracting clients and

other people struggle? You know, why do

some people have no problem launching

new products and immediately generating

revenue from a new product line and

other people struggle? The people with audiences

audiences

are the ones who have it on easy mode

and they're seen as the authority in

their niche. Yeah, Cole. I I'll do a pop

quiz for everyone watching. Drop in the

chat a famous CEO or investor that comes

to mind when I ask. A famous investor or

stock market, someone like that. Drop in

the chat. Warren Buffett, Warren

Buffett, Bill Aman, Peter Teal, Warren

Buffett, Warren Buffett.

Okay. Ray Dallio. Notice all of the

people that were mentioned here actively

write and publish something

consistently. Peter Teal has a book and

a very popular newsletter, right? Jeff

Bezos puts out an annual letter to

shareholders. Warren Buffett annual

letter to shareholders. all of these

individuals. There's quite a few others

who have the same level of investment

track record and CEO experience, all

that, but the people who put their ideas

out are the ones that capture most of

the attention. So that's who is seen as

an authority, not the ones who actually

like despite having a ton of success,

all of them, they've gained more

authority through their writing than

they have their actual accomplishments.

So, I just want to put that out there as

a reason to if if you're looking to

increase your authority in whatever

industry you're in.

Yeah, I see. Um, just to put some women

on the list, you should read uh Sarah

Table. She's a GP at Benchmark, one of

the most well-known venture funds out

there, and she writes about AI, and I

read her newsletter all the time. It

also, and this is I think the the single

biggest benefit, is you're able to build

a library of content that works for you forever.

forever.

You a lot of times when people talk

about writing on the internet, they

think of each individual piece of

content as its own thing that only gets

published once. I wrote this thing, I

published it, and that's the end. And

that is the completely wrong way to

think about it. You have you have to

think about everything that you write as

an asset that you can reuse over and

over and over again in the future. An

article that you wrote eight years ago

could be a YouTube video today.

A a long form Twitter post or Twitter

thread or LinkedIn post that you wrote

five years ago could be the introduction

to a book you write today.

There's no reason why you can't reuse

the things that you write in the past.

And that's one of the biggest like

mental reframes that we try and pass

along to writers in the digital age.

And writing most importantly is one of

the few things where you can store your

energy in to the future. And so if I

have an idea and I put a lot of effort

in it right now to write up that piece

that you know maybe I only put on

Substack today in a year that energy

comes back to me. if I go, okay, I'm

going to turn that into a YouTube video.

And so, there's no no better way to

invest your time on any given day for

something that's going to pay you

dividends in the future than building a

library of content and putting your

ideas out there.

Yep. So, here's the big question. Who's

ready? Who's ready to start sh as we

like to say, ready to start shipping,

start writing, start publishing?

We ready to ship? because we're

we'll be using a boatload of nautical

references as you guys will quickly see

here uh as part of the ship 30

community. Everyone uses quite a few of

these and uh if you don't, we promise we

won't throw you overboard.

All right, on to that.

We don't promise anything.

All right, let's do it. Cole, let's

start. How to write. We talked about why

you should write. Everyone here believes

that. But just because you know why you

should doesn't know doesn't mean you

know exactly how to do it, when to do

it, what time of day to do it. So,

what's your approach to this?

Yeah, here's the the first big idea. You

do not find time to write. Has anyone

here ever tried to find time to write

and then what happens? You're like, "Oh,

I forgot to do the laundry." And then

when you finish the laundry, you're

like, "Oh, there's dirty there's dirty

plates in the sink I got to wash." And

then you finish those and you're like,

"Oh, my significant other's calling me."

And then after that, it's like, "Oh, I

forgot to take the dog out." you you'd

never find time to write because there

is no time. Time is always getting eaten

up by something else. Which means

there's only one alternative. You have

to make time to write. And what that

means is you have to be the one to

identify that's why we we love this

little graphic here, your sacred hours.

We're going to talk about how to find

your sacred hours. Because if you do not

make the time and then protect that

time, it's never going to happen.

Doesn't matter how many times you

journal about how you want to start

writing more often. Doesn't matter how

many friends you tell. Doesn't matter

how many nights you go to sleep and

you're like, "Oh, tomorrow it will be

different." It won't. You have to

identify that time and then protect it

ruthlessly. And so this is the like if

if you need some motivation as to why

you should protect this time, it's that

writing is the foundation for every

other thing that you want to do. your

writing library and that skill

translates over to everything.

The people who can write it can say it

more clearly and more effectively. It

helps you sell. It helps you teach it.

It helps you clarify marketing

messaging. It helps you every other

thing that you want to do starts with

writing because writing is how you

clarify thought. And I I always feel

this whenever I go on a podcast or film

a video or something like that. If

someone asks me a question, my mind

immediately jumps to an idea that I've

already written. And because I've

already written it, I've already

clarified it. And then I come off far

more articulate than I would if I was

just riffing and I had no clue what I

was talking about. So, a zillion reasons

to write. But if your goal is to do any

of these things to eventually make

videos, to eventually have a podcast, to

eventually market your business, it all

starts with distilling your ideas in the

form of writing every single day.

So Dicki, you want to talk about picking

your sacred hours and this little

framework of ours?

Yes. So sacred hours very simply, it's

the overlap of two circles. One, what

time of day are you most productive? And

two, what time of day can you be least

responsive? Now, when I originally made

this graphic, I was 25 years old. I

might have even been 24 years old,

single with quite literally no

responsibility. And so I could be

unresponsive all the time and I could be

productive all the time as well. But as

life evolves, your sacred hour hours

will change because when you can be the

least responsive will change and

honestly when you're most productive

will change too. But what's so nice

about sacred hours are they're flexible.

No matter who you are, there's a time of

day where you can be unresponsive and

productive. And that overlap might be

bigger for some people where you have

eight hours to do it or it might be only

15 minutes and you have to do it a

couple times a day. But no matter where

you are, by the end of this, we want you

to know what your sacred hours are so

you can start to actually do your

writing during that time. Otherwise,

you're just it's always going to get

kicked down the road. It's going to be

9:00 p.m. You haven't written yet. You

go to sleep because you're tired.

Yep. So, what is the most like again

simplicity? What is the most actionable

thing that you can do and the most

objective way that you can measure

success here? I will tell you,

you go to your calendar, you send a

calendar invite to yourself, and then

you show up for that meeting with

yourself. I saw someone post in the chat,

chat,

I make the time to show up to things

like these. Why don't I make the time

for my own writing?

And here is what I you know I am such a

firm believer and this is something we

talk about internally all the time in

always coming back to first principles

and everybody always wants to know you

know what are the writing strategies

what are the writing hacks what are the

audience building hacks what are the

algorithm hacks what are all the secrets

what are all the shortcuts

none of it matters zero

if you can't keep the meeting with yourself

yourself

because we can tell you all the

strategies and all the tips and all the

tricks and all the everything, but if

you don't have a container where you

show up and actually write, then it

doesn't matter. It's just us telling you

things, right? And so, it's worth really

anchoring in yourself and going, if I

send a meeting request to myself and I cancel,

cancel,

that is the first that's the first

threshold. That's the first measure for

success. You don't have the container.

You have to protect the container before

you can fill it with knowledge, fill it

with strategies, fill it with tips, fill

it with all the things that we tell you

will work. And so this is, you know, I

think if if everyone takes one thing

away from this, it's do this with

yourself for tomorrow and then see if

you show up and see if you cancel.

And that's the first problem to solve is

literally just putting yourself in the chair.

chair.

So, let's do this extremely actionable.

What would be your 90minute block if you

had to pick it tomorrow that you're

going to send that individual calendar

invite for you? What do you have? Drop

in the chat what time of day. For me, I

always prefer to do in the morning. Mine

is always at 7:00 a.m. I get up a little

bit before that, make a little lemon

water with some salt, do a little

journaling, and then I sit down and I

have that 90minute block. But see guys,

morning morning's not it. Morning is

long and not precise. So within the

morning, it's got to be a certain time.

And it's going to be different. You

might have to get up a little bit

earlier. You might have to cancel

another meeting that's already there and

put it later in the day. So I see most

people here have their exact time. My

challenge to you is take a second and

put it in your calendar. Just put it in

there. So if you have it lined up for

tomorrow, it's a holiday. Some people

might skip it. So maybe it's Monday. I

don't know. But the real the real

writers will find a time even on

holidays. And send that invite to

yourself. It sounds so simple and so

cliche, but if you just have this on

there, you actually tomorrow can become

a writer.

If you sit down during your 90-minute

block tomorrow or Monday, whatever it

is, and you write, you are officially a

writer. And that type of identity shift

is sometimes all it takes is one day

turns into two, turns into three, turns

into four, and then you've written every

day for 30 days, and it's like boom, I

can't believe there was ever a period of

my life where I didn't do this. So,

props to everyone here who's actually

done this small small thing and sent

that invite to yourself, so you end up

showing up tomorrow or whenever that is. Yep.

Yep.

Which leads to okay you have the

container now we need to fill it and the

next thing is coming up with what we

like to call an idea capture system. Now

here is the number one question that

people ask whenever we open this door.

Dicki Cole, what system do you use? I

bet it's a super fancy, perfectly

optimized notion dashboard that tracks

every single thing you've ever written

ever. And it alphabetizes it and it

numberizes it and it has a master search

function. And can you please share the

perfect template with us?

It doesn't matter.

It doesn't matter. So here I took a

little screenshot. This is like six or

seven folders from inside of my uh my

Apple Notes on my phone. As as you can

see next to book ideas, I have 496

random notes that I've added. So, you

know, I'll get around to those in my

lifetime. I hope. But there is no such

thing as a perfect system. It could be a

notion page. It could be Apple notes. It

could be a Google doc. It could be a

physical journal. It could be a stack of

note cards by your bed. It could be a

text exchange with your grandma. I don't

care. I don't care where you put the

ideas. All that matters is that as the

day goes on, you're like, "Hey, I've got

this writing block that's coming up at

4:15 and what are some things that could

potentially go in there?" You get out of

a meeting. There's something that you

could write about. You put it inside

your Apple Note. You have a conversation

with a friend. You're like, "Oh, I

should write about that." You put it

inside your little idea capture system.

All that matters is that is it is

accessible to you on the go and it is

easy for you to use.

A little accountability here. So, we

just said a bunch of different ways you

could do this. Drop in the chat, what is

your simple way? Are you going to have

an Apple note? Are you going to make one

big Google document? Are you going to

write them all by hand? Apple Note,

Apple Note, Apple Note, whatever the

notes app is for Google can work, too.

Beautiful. All right. So, just like

that, in the first, you know, we've

probably been talking for 20 minutes now

after we finished the intros. You have

the time of day that you're going to

write and you have a place to capture

ideas. The two things that keep most

people from writing are they don't know

when they're going to do it and they

don't know what they're going to write

about. So we try to squash that

immediately. So now we can get into a

little bit more of the nitty-gritty

stuff because these are the basics.

Everyone wants the the further down the

line like okay what happens what time of

day do I post on this platform and all

these other things. It's like nope.

Let's get these two basic things down

first most importantly and then we can

build on that.

Yep. Which leads to everyone here notice

like first principles. You have to have

the time first. Then you have the

container. You fill the container. Okay.

So then we start filling the container.

But then the next thing that everyone

says is, "All right, but Dicky Cole,

I only come up with a good idea like

once a week. So how do you start

generating ideas?" And the secret is to

think in lists. Every single idea is a

list. I'm I'm going to say something

extremely direct. If you cannot make a

list of the things that you want to

write about within a topic, you don't

actually know what you're about to write.

write.

Everything is a list. And oftentimes

people think of lists as only, okay, I

list out cities I visited or books I'm

reading or habits I'm building. But

everything is a list, right? qualities

that you look for in a friend. You're

talking with a friend and you're sh

having pizza and you're like, "Man, you

know, I just really value like the

friends that do." And then what do you

say? You list qualities. You're like,

"Oh, I really value a friend who does

one, two, three." That is a list. If you

write that list down, that is a tweet, a

LinkedIn post, an atomic essay, a

YouTube short, it doesn't matter. Or

what about, you know, Dicki, I'm sure

you've gone down this biohacking rabbit

hole. Have you seen all the I know

Daniel has one too, like the different

kinds of teas that you can drink before

bed, like tea with salt in it or, you know,

know,

all these other things. Yeah, I I've

started to dabble in that a little bit.

But no matter what, you end up

someone asks you a question, right? So,

I'll give an example. Anyone here ever

play Game Boy growing up? I have a Game

Boy sitting here on my desk from like

200 who knows.

Wow. Throwback.

And uh my girlfriend walks in, she's

like, "What's that?" And I was like,

"Oh, that's my Game Boy from like when I

was eight years old." And she's like,

"Oh, that's cool. Like, did you play

that a lot?" And I'm like, "Did I play

that a lot? I played it for a zillion

hours." And then I go, "Okay,

that is actually the first thing on a

long list of the obsessions that have

shaped my life."

And most people, someone would ask a

question and it's like, "Oh yeah, like

that's my game boy." And then go back to

whatever they're doing. But once you

start to think as a writer, you go,

"Huh, how is that the first item of a

list that I actually could go write a

long piece about? And what are the

implications of that that I had all

these different obsessions and how might

I treat my kids differently with it?"

And so just sharing like these are the

ways that real prolific writers are

thinking, they go through life and when

people ask them questions or they notice

something, they go, "Hey, what else

could I talk about that's related to

that?" And then you seriously will never

run out of ideas.

Yep. And for anyone here, I see it in

the chat. I'm sure it's a it's a

question objection that a lot of people

have and you go, "Okay, Dicky Cole, this

makes sense, but I don't want to share

personal things. I don't want to talk

about my life." Okay. Insert any

industry on planet Earth.

Sales. Okay. Well, what what five things

should I do on a sales call to make sure

that the person closes? Okay. Knitting.

I'm brand new to knitting. I go to

Michaels. What seven things should I buy?

buy?

Right? It doesn't ma music. I want to

start learning classical piano. What are

the five classical piano books that I

should go read first?

What are the three exercises that if I

do every single morning, I'll warm up my

fingers? Every single thing is a list.

And the number one skill to build as a

writer is to think in terms of lists.

Okay. So with that in mind,

now we continue by setting the rest of

our constraint our constraints. And so

you have, you know, the time you're

like, I sent a calendar invite to

myself. I'm going to write for 30

minutes. I'm going to write for 60

minutes. Whatever it is, that's a constraint.

constraint.

Topic, that's a constraint. What am I

going to write about? Really important

one is length. Are you sitting down to

write a tweet? Are you sitting down to

write five tweets? Are you sitting down

to write an atomic essay? Are you

sitting down to write a paragraph in a

book chapter?

What are you writing? and and the

whatever you're writing that length

constraint is actually what dictates a

lot of the mechanisms that you should

use in the writing right because you're

constrained to 250 characters or 300

go ahead

no keep going keep going

the another constraint too is platform

it's like okay so what are you going to

write for where is this going to live

you know

and then of Of course, you have

environment. If you want to build a

habit, we recommend, you know, try and

pick the same or similar places, right?

It's like every time you sit down at

your desk, you're like, "Oh, I know that

this is my writing space or I know this

is my writing time." But the two that I

think are really underrated that a lot

of people don't understand is the length

and the platform because that is what

dictates a lot of the rules that you use

in whatever thing that you're about to write.

write.

So, let's use this as an example, right?

If someone came in today and said, "I

just want to start writing." That's very

vague. Like I I want to start writing.

Who here might feel that way? Like I

want to do it, but I don't know where to

start. I don't know what time to do it.

I don't know what to write.

The goal is for you to take this and

turn it into one sentence, which is I'm

going to write at 7:00 every morning at

my desk about a certain topic. I'm going

to publish them as atomic essays on

LinkedIn. And that's all I do every day.

And I do that for a month. And so you

can see how one of those is extremely

clear and you can live up to it every

day versus the general vague I just want

to start writing far more difficult. And

so what we're trying to encourage here

is the only reason if you haven't

started writing it's because you haven't

broken it down into extremely specific

small steps. And once you do that it

actually becomes extremely

straightforward. Oh, I just have to go

sit down at my desk at this time. I know

what I'm going to write about. I only

have to do it for 90 minutes. I'm going

to write 250 words and I'm going to

publish it and I'm going to do that for

a month. And if you do that for a month,

I actually promise you your life will be

on a completely different trajectory

than when you start.

Yep. But here's here's the key.

Here's the key.

Imperfect and published is better than

perfect and unpublished. And so for

everyone here, all of these things that

we talk about, you could be like, Dicky

Cole, this all makes sense. I'm going to

do it. I'm going to send the calendar

invite to myself. I'm going to show up

tomorrow 3 p.m. I'm sitting down to

write. I'm going to write an atomic

essay. I'm going to post it on LinkedIn.

It's going to be great. And then you

finish. And then you go and then I'm

going to put it on my desktop and I'm

never going to share it with the world.

And I promise I promise I promise I have

lived this. Dicki has lived this. We

have gone through this so many times.

The things that you think are never

going to resonate with people are the

ones that end up changing your life. And

the things that you're like, "Oh, I

spent 20 hours on this. Everyone's going

to love this." They're the things that flop.

flop.

You have no idea. Writing on the

internet is a lottery. It's a big wheel.

And every time you hit publish, you spin

the wheel. And so it doesn't matter

whether your inner critic loves it or

hates it. Imperfect and published is

always better than quote unquote chasing

perfection, but it stays unpublished.

Indeed. Indeed. Okay. So, before we dive

into where to write, quick recap. We

talked about what time you're going to

write. Everyone's got their sacred hours

here. We talked about your note-taking

system where you're just going to

capture ideas that come up throughout

the day. We talked about thinking in

lists. And then we helped you set your

daily writing habit constraint. All of

those decisions are now taken care of

for you. You do not have to keep making

them. You just follow the plan. Now,

let's get a little bit more tactical

here on where you should actually

publish the writing so that if you spend

90 minutes every day, it's actually

going somewhere where readers might end

up seeing it rather than on a blog that

no one ever discovers.

So, this is uh this might be my personal

uh favorite section because I'm going to

give everyone here a little history

lesson. You know, I've been writing on

the internet for uh over 15 years now. I

started writing on the internet in 2007.

So, let's do a little history lesson.

In 2008,

the best places to write on the internet

were a little website called Blogger. If

anyone here remembers, drop Blogger in

the chat if you remember that website.

That website changed my life. I thought

it was the coolest thing ever. I was 18

years old just ripping blog posts on

Blogger. Thought it was awesome. And if

you didn't use Blogger and you were a

little technical savvy because it was

not as easy as it is today, you might

launch a WordPress site. You might use

WordPress to launch your own website,

launch your own blog. But there was

technical proficiency involved in that.

And in 2008, I was an 18-year-old, so I

didn't I didn't have all that figured

out. So I I was using Blogger, okay? And

those were the options. All right? You

didn't really have many more options

than that. Like Facebook was starting to

evolve, like Twitter was starting to

evolve, but like no one even knew what

to do with those platforms yet. And they

weren't built for for any sort of long

form at all. Okay. If we fast forward

in 2016,

the best places to distribute your

writing on the internet were very

different. Okay, now you had sort of

entered this age of what I like to think

of as social blogging. So you had sites

like Medium, you had sites like Quora

and also this was sort of the golden age

of writing in major publications like

you could become a columnist at Forbes

or Inc. or Business Insider or whatever.

I'm speaking from experience. I did all

three of these and generated hundreds of

millions of views by using these three platforms.

platforms.

And the only real difference, I was 26

years old when this was going on. The

only real difference was that I was

choosing to publish my writing in

different places than other people. So,

everyone else who was still on the the

blogger train or the WordPress train, if

you were still publishing your content

here in 2016, no wonder you weren't

getting distribution. You weren't

writing in the right places. And so,

this is what happens about every five to

seven years. The best platforms for

distributing your writing changes. The

algorithms change. Sometimes platforms

go under like Medium got sold off and it

has completely plummeted as a platform.

It is not good for distribution anymore.

Quora the whole algorithm changed. The

founders decided to start focusing on

AI. Distribution on Quora is not

important anymore. So every 5 to seven

years the platforms change and you need

to keep up with the changing times.

Which is why today the best platforms

for distributing your digital writing in

2025 are X, formerly known as Twitter,

LinkedIn, and now we're starting to see

a lot of positive signal on Substack.

Most people only know Substack as a

newsletter platform, but they now have a

social feed where you can share short

medium form content. We're seeing a lot

of traction with that. And so, if you

are not publishing your writing on one

or two or three of these platforms right

now, then you're you're already like

losing the game because you're not

taking advantage of the best platforms

today. So, not only are these platforms

growing, the attention or they're they

want to push writers more than other

platforms. So, yes, Instagram and

Facebook and all these others do have a

lot of users, but they are not investing

in the distribution of writing and

that's why these are so important. So, X

has half a billion users. LinkedIn is

the one personally of the three we are

the most bullish on, the most excited

about, and that's where a large amount

of the attention that we generate comes

from. Substack is starting to accelerate

as well, and a lot of prolific writers

that have newsletters are also

publishing social content and getting to

grow that way. So, Cole, I'll let you

talk about these three, but I have a

feeling there are a lot of people here

who are not actively writing on these

three, which again makes it a massive

beginner opportunity because we know

that more and more people are going to

start reading here and writing here over time.

time.

Yep. Yeah, I see, you know, a bunch of

different types of questions in the

chat, but ultimately,

so, so here, two big things. One, for

everyone who's going, "But what about

blue sky? But what about threads? But

what about? But what about? But what

about? That's fine. They're all options,

but you do not have unlimited hours in

the day.

So, it's not very helpful for us to say,

"Hey everyone, you should be writing on

15 different platforms right now." It's

not helpful. What is helpful is saying,

"Hey everyone, we're all constrained by

time. If you're going to spend your time

anywhere, these are the top three." Okay?

Okay?

And if you're writing on none, just pick one.

one.

That is our best piece of advice. If

you're at zero,

pick one. Because the beautiful part is

once you write on one of them for a

month, two months, six months, and

you're starting to see success, you'll

have a bunch of data around what your

readers were actually interested in. And

then when you start on a new platform,

you'll be able to take some of those

ideas, repost them, repurpose them, and

then immediately start growing there as

well. So you don't have to do all three

at the same time, but over the long

term, if you want your writing to reach

the maximum number of people possible,

you will take your ideas from one, put

them on the other, mix them around a

little bit, and then grow your library

in that way. Yep.

Yep.

And then the other type of question, you

know, I I also see

it's all platform specific questions.

It's like, okay, but yes, LinkedIn, but

uh here's all these little questions or

problems that I see with that platform.

or okay X yeah but and then here's all

these things that I don't know about

that platform or Substack but I here's

all these things I don't understand.

What you have to realize is that each

individual platform think of it like a

sub language.

Each platform has its own rules. Each

platform has its own constraints. Each

platform has its own culture.

Each platform has its own inside jokes.

And so that is why it is a mistake when

people go, "Oh, so the strategy is I

just write something and I just copy

paste it across every platform." Not

necessarily. You are way better off

picking one and learning and immersing

yourself in that platform and learning

that specific sub language. And that's

like one of the biggest things that we

harp on especially in our writing

programs and in ship 30 for30 is like

you do not need to be everywhere. You

need to be consistent in one place for a

prolonged period of time.

And here's what's more important than

platforms and why we wanted to start

with what to write about, how to write,

when to write. It's where doesn't really

matter over the long term. As long as

you are writing, you can put them in

multiple places. So, what you'll find is

that over the next five years, when

these three platforms inevitably get

replaced, if you sit around thinking,

I'm not going to start writing until I

know the perfect platform, you're going

to get left behind. Because if you just

pick one and then you sit down for 90

minutes every day and you take your

ideas and you put them out there, you're

going to have a large reusable library

that you can put on another platform in

the future. And so I just want to kill

the idea for anyone here that's like,

"Okay, none of these platforms are

perfect. I'm not going to get started."

Don't let that hold you back. It doesn't

matter which one you pick as long as you

pick one.

Yep. And so this is the big idea. Here's

why this is so important. Okay?

The platforms

will come and go. I've been writing on

the internet for long enough to know and

have experienced that it really doesn't

matter how big the platform is. There

will be years where the platform is

really great. It's it's thriving.

There's a lot of distribution. And there

will be other years where maybe the

platform is still around, but it's just

not good at distributing content

anymore. The platform will change. What

you have to realize is that your

library, your library of content will

stick with you forever.

Okay. And what this allows, this is this

is one of like the best kept secrets in

all of writing online. Okay.

When a new platform comes out, the

single easiest thing that you can do is

go take all your proven content from

wherever you've been writing and bring

it over to the new platform. Okay? So,

if everyone remembers, I think it was

about two years ago at this point,

Instagram launched this new platform

called Threads.

Now, did Dicki and I sit down and go,

"Hey, this new platform came out. I

think we need to block an hour every day

to start writing new content on this new

platform." No, of course not. Why would

we do that? Instead, what we did was we

went back through

our entire libraries on Twitterx.

Now, we looked for all of the highest

performing pieces and then we copy

pasted them over to threads.

And guess what happened? A lot of them

performed just as well on threads. And

most people actually have no idea that

you can do this. It's your content. You

own it. Which is why focusing on

building your library is the most

important thing because you can bring

that library to any new platform in the future.

future.

Amen. So, enough platform talk. These

are the the decisions that we don't want

you getting caught up on, but we did

just want to recommend these three. If

you're not writing on any of them, pick

one. If you're already writing on a

couple and you want to expand your

audience to another platform, that's

where we recommend expanding. But to be

clear, 90% of our effort and time just

go to those three platforms. So, if you

want to take it from us, we like to

think that we know a little bit about

how to write on the internet, and this

is our recommendation.

Yep. So the last thing we want to leave

everyone here with is

this is uh a framework that we have been

using internally for years.

Excuse me.

And it is about how to take one single

topic and expand it into dozens and

dozens and dozens of other tangental

topics. Basically, how to write about

the same thing over and over and over

again, but always in new ways. Okay? And

so we're going to do this together. All

right. So this is going to be a little

actionable exercise for everyone here.

Drop in the chat, what is one topic that

All right, everyone's got a a topic.

Movies, trading, tax sales, beauty,

motor sports, storytelling, real estate.

Can we just pause for a second and

recognize how cool that is? that the

power of the internet allows us to

generate a room with 928 people who

seemingly all want to write about

different things. But by the nature of

you being interested in writing, you've

put yourself on this call today in a

community of other people who want the

same things just in a different area.

And so you can talk to them about what

they're writing about, how they approach

writing, their writing habits. I just

think that's so cool that you can never

get this many people interested in other

things in a room, but writing is that

like universal lens that everyone can

view their topic through. So, just want

to take a second because that's pretty cool.

cool.

Yep. Okay. So, everyone has their topic.

All right. And we've we've been doing

this long enough, you know, we've had

over 10,000 writers go through ship 30.

So, we've been doing this long enough

where and I know Dicki, you're having

the same reaction. We we see certain

topics and we're like, "Oh, that's just

the tip of the iceberg, my friend.

You can unpack that in so many more

ways." Okay,

so watch how you can write about the

same topic in 30 plus different ways. Okay,

Okay,

Cole, before we go, let's just pause for

a second. everyone if you have a pen or

a notepad or an Apple note or something

to write this down and do it actively.

Highly, highly, highly recommend it

because this will be the most actionable

thing that we do on today's class. So,

just want everyone to not just listen to

what we're talking about here, but

actively do it.

Awesome. Yeah, great call. Okay. So, I

want everyone here to take the topic

that they just dropped in the chat and

then expand it in these five different

ways. So, take the topic and then who

could you write that topic for? What

would their job title be or what would

their formal title be or what what sort

of archetype of person would that be for?

for?

A second one is by price point. So, for

example, it could be by revenue. It

could be by how much something costs. It

could be uh the barrier to entry to get

involved in something like a really

great example is like, you know, how to

buy your first piece of real estate for

$0 down. So, what dollar figure could

you in some way associate with that

topic? Okay. The third is experience

level. So topic for what sort of person

is it for beginners? Is it for people

who have been doing it for a year but

are still stuck? Or is it for people who

have been doing this for 10 years and

they just want to improve by that last

like little 1%.

The fourth is then the topic plus either

an analog or digital location.

So is it this topic for people in

Chicago? Is it this topic for people on

LinkedIn? Is it this topic for people

who browse Reddit at 2 am?

What is the analog or digital location?

And then what is the topic and then some

sort of demographic? So it could be for

a specific type of person that speaks

three languages or specific sort of

person in a specific age range. Is this

for college students or is this for

startup CEOs over the age of 65?

Okay. So, there's examples next to each

one here.

Anyone want to drop one of one of theirs

in the chat and I'll I'll walk through

all five and I'll show you.

Yeah. Drop your general topic and then

Okay. Beauty. Beauty is easy. Are we

talking about beauty tips? Are we

talking about beauty scaling strategies

for CEOs? Job title. Are we talking

about beauty tips for CEOs trying to

scale to a certain um market price

point? Are we talking about beauty

products that are a dollar or less or

are we talking about beauty products

that cost $1,000 or more? Experience

level. Is it beauty for people who have

never put on makeup before, ever in

their life, or beauty tips for people

who are super proficient and they

Dicky, I see you smiling. Anything? I

I'm I'm just smiling because watching

you take a topic that someone

it's just awesome. It's just I I we've

been doing this for five years and

watching you take a topic and say here's

beauty. here's 50 different ways you

could niche down on talking talking

about that topic. And I don't know who

put it in the chat, but like which one

of those resonated the most? Because

it's not until you start to do this

niche down exercise that you actually

realize you have such specific knowledge

on a very specific type of beauty that

once you get more specific, the reader

can then say, "Oh, I know that's for me

now. This is makeup tips for elderly

women." And that's evolved. their makeup

process has evolved significantly versus

makeup tip makeup tips for teenagers and

it's their first time their first set of

makeup right so anyway I just think it's

cool when you just start to riff on

those things and when I think something

cool I I start to smile

well that's good all right so let's

let's drop in the chat everyone just do

this one time take your topic and say

who it's for so if your topic is yoga or

yoga routines. Who's it for? It's for

software developers. Okay, can we get

even more specific? Oh, it's for

software developers who work at OpenAI.

Okay, so take your topic and write it as

a sentence.

The topic that you wrote for who?

There you go. Self-improvement for

people in their teens and 20s. Far

better than self-improvement for someone

who's 60 plus. Way different problems

that person faces. Way different goals

that person has. There you go. Education

leadership for campus leaders far

different than if you

run like a digital education or

something like that. You're on campus,

right? Physical location

financial management for coaches. Awesome.

Awesome.

Unschooling. Unschooling for who? Simona

skincare tips for pregnant women.

Incredible. So much different. So much different

different

decision-m for dental students. way

different than general decision-m,

right? What type of practice are you

going to open? What should you major in?

I don't know. Tons of stuff there. Awesome.

Awesome.

So, this is this is the big the big

mistake that people make is they say, "I

want to write about X,"

and they give the topic, but they don't

realize how many different ways you can

and should unpack that topic. Like if

you say you want to write about

parenting, well, the way that you write

about parenting for a single mother on

welfare is very different than the way

you write about parenting for a a mom

who's married to a venture capitalist

who's worth a billion dollars and has

five kids, but also has eight nannies

and a yacht,

right? So you you don't just say, "I

write about a topic." You have to

realize that that topic can be tailored

to lots of different types of specific

situations, specific people, specific demographics.

demographics.

Now, here's where things get crazy

here. Cole, before we get there, I I

know we have a bunch more different ways

to niche down here that we're going to

talk about. Are you guys finding this

useful? I just want a quick temp check

in the chat. Is everyone's like uh

brains spinning the right way? Ideas

starting to churn? Awesome. Okay. Just

wanna just want to make sure we're on

the right track here because I see a lot

of people's heads are nodding, but just

love to hear it. Awesome. Thanks, guys.

I appreciate it.

Thank you. I saw I saw somebody say this

isn't live.

Uh, not live. Yeah,

that's how good that's how good we've

gotten that is.

Yeah. Who said it? Who said it? We can

call out their name. And that's actually

planted to show that it's not live. No,

this is live, folks.

It's Thursday, July 3rd at 11:58 Pacific

time. There you go.

All right, let's keep going. We got we

got more to get through. Now, here's

here's where things get crazy is you can

take just one of these. Okay, so to

recap, you can take just one of these

topic plus specific job title or topic

plus price point or topic plus

experience level. Okay, you can take

just one and then start expanding it in

5 10 20 other ways which is and what is

the biggest problem that that sort of

person has.

Right? So if you're saying I write about

not just marketing but marketing tips

for CEOs of $10 million e-commerce companies.

companies.

Well CEOs of $10 million e-commerce

companies have lots of different problems.

problems.

And so every individual problem also

becomes a new topic. It also becomes a

new thing to write about. So you say

it's, you know, here's marketing tips

for CEOs of $10 million companies

specifically to solve high customer churn.

churn.

Solving high customer churn is a

different topic. It's a different piece

than how to stop losing money on

Instagram ads, which is a different

piece than how to be less organic or

dependent on organic content. which is a

different piece than avoiding hiring the

wrong marketing director. Okay, so the

next little exercise here is take your

topic and take your and who is it for

and then add on and what problem does

that person have? So it's not just yoga

routines for software developers. It's

not just yoga routines for software

developers who work at OpenAI. It's yoga

routines for software developers with

back pain.

That is the specific problem.

Does that make sense?

Let's see. Let's see some examples.

Right. So, you have your topic astrology

or astronomy for software engineers.

Astronomy for software engineers to do

what? To learn about the way the stars

are arranged to connect it to astrology.

These are all different problems that

you can help solve. And if you take

nothing else from this that this entire

presentation today, if your writing

solves a problem, people will read it.

Period. And so when you start problems

first, you can then create solutions for

the reader. And by having a specific

topic with a specific type of person,

you can start to get more specific on

what types of problem that person faces.

And then writing becomes just answering

things that are extremely obvious to you

that you don't think are worth writing

but are extremely or are extremely

valuable if you went back a couple years

before you gathered all that knowledge.

Right? So I'm seeing a lot of people

have some breakthroughs here and that's

really exciting for us.

I just saw someone okay so someone said

how would you do this for script

writing? Here's the thing, everyone.

Every single person thinks, "Okay, this

makes sense, but I don't understand how

this works for my niche. I don't

understand how this works for my topic."

I promise you, this is just a skill, and

it's a very easy skill to build, and it

works for every single topic on planet

Earth. It does not matter. I I have gone

through this exercise in the most

obscure topics and niches you could

possibly think of. Okay. So, someone

asked, "How would you do this for the

topic of script writing?" Okay. Well,

how about script writing routines for

for who for college students who, what's

the problem? Have never written a script before,

before,

right? It doesn't matter what the topic

is. All you have to do is just walk

through these couple simple steps and

you realize, wait, I'm not just writing

about overarching topic. I'm not just

writing about script writing. I'm not

just writing about parenting. I'm not

just writing about real estate. I'm

writing about topic for specific

situation to solve specific problem. And

what I love about this exercise is every

time we do it, someone drops a pretty

niche topic that has clearly been niched

down a couple times and they get a reply

from someone who says, "I'd be

interested in this." Exactly.

Exactly.

Right. So, uh, Debarga said, "YouTube

video content creation for beginner

YouTubers that have a full-time job and

seemingly no time for content creation."

And Dr. Steve says, "I'd be interested

in this." Right? But if it was just

YouTube video creation, nothing about

that would have resonated with him

enough to leave a comment. It's just,

"Oh, okay. You're going to give me broad

general tips." And so if you think

you're not if you think you're being too

specific, I promise you you are not.

Because Cole, if I wrote a book that

said every single thing I had to think

about you, it was, you know, only for

you, only for Nicholas Cole, every

single thing I thought about you. Would

you say that's too specific? I'm not

going to read that. Or what would you do?

do?

I'm I'm cancing my entire weekend and

I'm going to read the entire thing cover

to cover. Right? And that's exactly what

talking about a more niche specific

topic does. The person scrolls past it

and goes, "How did you know that that's

who I am and you're seemingly going to

solve all of my problems on this very

specific thing?" You have a lifelong

reader, customer, and probably, you

know, lifelong fan.

Exactly. Now, we're going to push this

one step further. And this is where it

all comes back to writing.

The entire goal of writing is clarity of thought.

thought.

And I'm going to point out something

that seems so unbelievably simple and

obvious, and yet it actually is like a

perfect example of how writing

encapsulates the skill of clarity of thought.

thought.

When I went through this exercise and I

asked all of you to drop in the chat

topic for who

and then problem,

a lot of you actually wrote topic for

and then positive outcome.

And that is a different way of expanding topics.

topics. And so this is this is where it's like

And so this is this is where it's like if you can't have full clarity over what

if you can't have full clarity over what you are going to write in a single

you are going to write in a single sentence, then I promise you it doesn't

sentence, then I promise you it doesn't matter how many words you write, you're

matter how many words you write, you're still not going to know what you're

still not going to know what you're saying.

saying. 300 words, 3,000 words, you're not going

300 words, 3,000 words, you're not going to figure it out because all of the

to figure it out because all of the clarity happens in a single sentence.

clarity happens in a single sentence. And so the other way that you can

And so the other way that you can continue to expand and write about the

continue to expand and write about the same topic is you go okay I take the

same topic is you go okay I take the same topic for who and then here's the

same topic for who and then here's the outcome that they desire.

outcome that they desire. Outcomes are different than problems.

Outcomes are different than problems. And so this is like it's such a simple

And so this is like it's such a simple example of how when you sit down to

example of how when you sit down to write, it's like you have to really get

write, it's like you have to really get clarity with yourself and go, "Wait,

clarity with yourself and go, "Wait, wait, wait, wait. Am I writing this to

wait, wait, wait. Am I writing this to help someone solve a problem or am I

help someone solve a problem or am I writing this to help someone unlock an

writing this to help someone unlock an outcome?" Sometimes they're the same,

outcome?" Sometimes they're the same, but oftentimes they are different. They

but oftentimes they are different. They are different pieces.

are different pieces. And this just goes back to reader

And this just goes back to reader psychology. If you're going to take an

psychology. If you're going to take an action on something, it's always because

action on something, it's always because you're either moving away from pain or

you're either moving away from pain or towards some goal. And so if your

towards some goal. And so if your writing can help someone remove their

writing can help someone remove their pain or get them closer to their goal,

pain or get them closer to their goal, which sometimes are the same thing, but

which sometimes are the same thing, but oftentimes they're different, you're

oftentimes they're different, you're going to easily attract readers. And

going to easily attract readers. And again, we talked a lot about some very

again, we talked a lot about some very basic simple things that a lot of people

basic simple things that a lot of people will just like let go over their head

will just like let go over their head like, "Oh, of course, like write about

like, "Oh, of course, like write about problems." But if you take that very

problems." But if you take that very seriously and you just write about you

seriously and you just write about you defined who you're writing for, you list

defined who you're writing for, you list out their problems and the outcomes they

out their problems and the outcomes they want, you have 10 years of content.

want, you have 10 years of content. We've been talking about digital writing

We've been talking about digital writing tips on LinkedIn and X for five years

tips on LinkedIn and X for five years now. And every time I feel like we're

now. And every time I feel like we're just getting started, every time we

just getting started, every time we publish something, I think of a new

publish something, I think of a new potential way to say or a new framework

potential way to say or a new framework to share or a new problem to overcome.

to share or a new problem to overcome. And as the world continues to evolve,

And as the world continues to evolve, the person you're writing for, they have

the person you're writing for, they have new problems that evolve. Technology

new problems that evolve. Technology evolves that introduces new problems or

evolves that introduces new problems or introduces new goals. So, just want to

introduces new goals. So, just want to kind of close the loop on this whole

kind of close the loop on this whole idea of when you take your topic and you

idea of when you take your topic and you get more specific with a problem or a

get more specific with a problem or a person or an outcome,

person or an outcome, the reader then actually understands

the reader then actually understands it's for them and then they will stop

it's for them and then they will stop what they're doing. They'll read what

what they're doing. They'll read what you write and the rest takes care of

you write and the rest takes care of itself.

itself. Yep.

Yep. So, does everyone here see like this?

So, does everyone here see like this? This is a skill th this is arguably one

This is a skill th this is arguably one of the most important skills because if

of the most important skills because if you can't communicate in one sentence

you can't communicate in one sentence what you're writing about, who

what you're writing about, who specifically it's for, and if you're

specifically it's for, and if you're trying to have someone help them solve a

trying to have someone help them solve a problem or generate some sort of

problem or generate some sort of desirable outcome, if you can't say that

desirable outcome, if you can't say that in a sentence, what are you going to say

in a sentence, what are you going to say in 500 words? What are you going to say

in 500 words? What are you going to say in 5,000 words?

in 5,000 words? It all comes back to being able to

It all comes back to being able to summarize it in that one sentence. And

summarize it in that one sentence. And this is why the game, you know, so like

this is why the game, you know, so like the game is not to have one amazing

the game is not to have one amazing idea. The game is to write about the

idea. The game is to write about the same idea a hundred different ways over

same idea a hundred different ways over and over and over again. That is how you

and over and over again. That is how you become known for a topic. You only

become known for a topic. You only become known for a topic when you write

become known for a topic when you write about that topic lots and lots and lots

about that topic lots and lots and lots of different ways. And I can prove it.

of different ways. And I can prove it. We love doing this little example. I can

We love doing this little example. I can prove it. Can everyone please drop in

prove it. Can everyone please drop in the chat if you've ever heard of the

the chat if you've ever heard of the author or read any of the author's books

author or read any of the author's books Ryan Holiday? What does Ryan Holiday

Ryan Holiday? What does Ryan Holiday write about? Drop in the chat.

Seems like everyone knows, right? So, if you know Ryan Holiday, every single

you know Ryan Holiday, every single person here wrote the same exact word.

person here wrote the same exact word. Why? Why does that happen? That doesn't

Why? Why does that happen? That doesn't happen because Ryan Holiday writes about

happen because Ryan Holiday writes about lots of different things. That happens

lots of different things. That happens because Ryan Holiday writes books about

because Ryan Holiday writes books about stoicism and has a newsletter about

stoicism and has a newsletter about stoicism and writes articles about

stoicism and writes articles about stoicism and has a podcast about

stoicism and has a podcast about stoicism. And that is ultimately

stoicism. And that is ultimately the entire goal of the game. That that

the entire goal of the game. That that that is exactly what we show writers how

that is exactly what we show writers how to do inside of ship 30 for30. It's like

to do inside of ship 30 for30. It's like you say you want to write about this

you say you want to write about this topic, but you you don't yet realize how

topic, but you you don't yet realize how many different ways you can unpack that

many different ways you can unpack that topic to write about it forever to

topic to write about it forever to become known for a niche you own. And

become known for a niche you own. And that is what unlocks all of the

that is what unlocks all of the outcomes, all of the revenue streams,

outcomes, all of the revenue streams, everything is when you dominate a topic

everything is when you dominate a topic and niche. Does everyone here feel more

and niche. Does everyone here feel more confident in building a daily writing

confident in building a daily writing habit? Now you know what time of day

habit? Now you know what time of day you're going to write. You got your

you're going to write. You got your sacred hours. You got your notetaking

sacred hours. You got your notetaking system. You got your constraints. So,

system. You got your constraints. So, you're not just sitting down to write.

you're not just sitting down to write. You know where you're going to write.

You know where you're going to write. You know how long you're going to write

You know how long you're going to write for. Awesome. Nice.

for. Awesome. Nice. How about capturing ideas? Go ahead,

How about capturing ideas? Go ahead, Cole.

Cole. Yeah. Has everyone picked their perfect

Yeah. Has everyone picked their perfect notetaking dashboard system? Everyone

notetaking dashboard system? Everyone Everyone have their perfect template?

I think so. Or they got Apple Notes, which is good.

which is good. What about where? Does everyone feel

What about where? Does everyone feel more clarity about where you should be

more clarity about where you should be writing? Did you pick a platform that

writing? Did you pick a platform that maybe you haven't started to write on

maybe you haven't started to write on before and you go, "Okay, maybe over the

before and you go, "Okay, maybe over the next month I go give that a try." You

next month I go give that a try." You know, I got some ideas here. I'm going

know, I got some ideas here. I'm going to pick LinkedIn and I'm just going to

to pick LinkedIn and I'm just going to go write once a day for a month or I'm

go write once a day for a month or I'm going to pick Substack Notes and I'm

going to pick Substack Notes and I'm going to write once a day or I'm going

going to write once a day or I'm going to pick X. Well, don't overthink it. Our

to pick X. Well, don't overthink it. Our goal would be by the end of this you

goal would be by the end of this you just pick one and it doesn't matter.

just pick one and it doesn't matter. your customers and eventual customers

your customers and eventual customers will be on all of them. And so we just

will be on all of them. And so we just wanted to concisely

wanted to concisely give you the options that we most

give you the options that we most recommend given this is kind of what we

recommend given this is kind of what we talk about all day.

talk about all day. Yep. And what about what you're going to

Yep. And what about what you're going to write about? Does everyone here have a

write about? Does everyone here have a little more clarity over Okay, it's not

little more clarity over Okay, it's not just topic. It's actually topic in this

just topic. It's actually topic in this specific way. It's topic to help someone

specific way. It's topic to help someone solve this problem. It's topic to help

solve this problem. It's topic to help someone unlock this outcome.

Love it. Yep. Have a list. Knew what they were

Yep. Have a list. Knew what they were writing, but feel more clarity. A little

writing, but feel more clarity. A little bit more clarity. Love it. Well, do we

bit more clarity. Love it. Well, do we feel this last hour was worth it even

feel this last hour was worth it even though it was free? Was it well worth

though it was free? Was it well worth your money spent? All the stuff we w Is

your money spent? All the stuff we w Is everyone here walking out of here with a

everyone here walking out of here with a little bit more clarity? Ready to rock

little bit more clarity? Ready to rock and roll? Ready to build your daily

and roll? Ready to build your daily writing habit? Take your writing to the

writing habit? Take your writing to the next level. But that's all we got for

next level. But that's all we got for today. Have a good one, y'all. Talk

today. Have a good one, y'all. Talk soon. Yeah, everyone.

soon. Yeah, everyone. Peace.

Peace. [Music]

Click on any text or timestamp to jump to that moment in the video

Most transcripts ready in under 5 seconds

One-Click Copy125+ LanguagesSearch ContentJump to Timestamps

Paste YouTube URL

Enter any YouTube video link to get the full transcript

Most transcripts ready in under 5 seconds

Get Our Chrome Extension

Get transcripts instantly without leaving YouTube. Install our Chrome extension for one-click access to any video's transcript directly on the watch page.

Add to Chrome — Free

Works with YouTube, Coursera, Udemy and more educational platforms

Get Instant Transcripts: Just Edit the Domain in Your Address Bar!

YouTube

←

→

↻

https://www.youtube.com/watch?v=UF8uR6Z6KLc

YoutubeToText

←

→

↻

https://youtubetotext.net/watch?v=UF8uR6Z6KLc

YouTube TranscriptPreparing your results…

YouTube Transcript:How To Start Writing Online In 2025 (FULL Masterclass)

AutoDub

Video Transcript

Paste YouTube URL

Transcript Extraction Form

Get Our Chrome Extension

Get Instant Transcripts: Just Edit the Domain in Your Address Bar!

YouTube Transcript:
How To Start Writing Online In 2025 (FULL Masterclass)