0:02 Becoming addicted to success can get you
0:04 everything that you want in life. And
0:06 here's why. Once you feel real progress,
0:08 momentum, and control, you don't want to
0:10 stop. I built my dream life as a
0:12 millionaire entrepreneur because I made
0:15 success my lifestyle instead of my goal.
0:16 So, if you're ready to become addicted
0:18 to success, not distractions. Keep
0:20 watching. The first step of becoming
0:23 addicted to success is to get a small
0:26 win because winning creates dopamine.
0:27 This is one of my favorite quotes of all
0:30 time. Winning is a habit. Unfortunately,
0:32 so is losing. Now, I know Vince Lombardi
0:34 said this and I just had to ask my team,
0:37 is that a football person, a basketball
0:38 person, baseball person, who knows? I
0:40 don't really think it matters. The point
0:43 is what matters. Are you creating
0:46 winning habits or are you creating
0:47 losing habits? Now, if you keep
0:49 watching, I'm going to get into how you
0:50 actually track to know if you're
0:52 creating winning or losing habits. But
0:56 it first starts with a mindset. Are you
0:59 creating success? Are you doing things
1:01 every single day to get you closer and
1:04 closer to your goals? Or are you okay
1:06 with losing? Are you okay with being
1:08 mediocre? But the good news is you
1:11 should start small. And starting small
1:13 sounds like focusing on wins. What is
1:16 one area of your life that you know you
1:18 want to improve? It bothers you, but you
1:20 aren't better at it or you don't have a
1:21 solution or you don't have some stat to
1:23 demonstrate that you're great at this
1:25 thing. Take that area and figure out
1:28 over the next 30 days what does a
1:30 massive win look like in that area of
1:32 your life. For some people, this could
1:34 look like getting in the gym, changing
1:36 your diet, learning how to be a
1:39 salesperson, spending an hour a day
1:41 reading. Whatever the goal is in the
1:42 area of your life that you want to
1:44 improve, you have to figure out how you
1:46 can create wins in that area so you can
1:49 kickstart this process of success. When
1:51 I was first starting our business, one
1:53 of the areas that I really struggled
1:56 with was discipline. I didn't do things
1:58 that I said I was going to do. This
2:00 sounds really simple, and I've talked to
2:02 thousands of business owners about this
2:04 exact thing. For the last 6 years, we've
2:06 had a daily Alti meeting in our company
2:08 because I recognized that this was not
2:09 going to be the thing that was going to
2:10 hold us back from creating the
2:13 transparency, the culture, the
2:15 alignment, and most importantly, the
2:17 wins inside our business. So, we have an
2:18 incredible agenda for this daily LT
2:20 Media and I've actually helped thousands
2:22 of business owners put this exact
2:24 structure inside their business. If you
2:27 want my specific agenda, find me on
2:29 Instagram, Natalie Dawson, and DM me the
2:31 word agenda and I will send it over to
2:34 you. Next is number two. Data will
2:37 become your drug because numbers never
2:39 lie. People do. If you want to become
2:40 addicted to success, you have to get
2:42 over this idea that it is a feeling.
2:45 Success is not a feeling. Success is a
2:48 number. Success actually demonstrates
2:50 you have been able to do something in
2:51 the physical universe. You've been able
2:53 to hire people. You've been able to
2:55 generate income. You've been able to
2:56 build muscle. You've been able to lose
2:58 weight. The data is showing that by
2:59 staying in a toxic environment with your
3:01 family, with your friends, wherever you
3:02 are. If you are not successful there,
3:04 the right thing to do would be to leave
3:05 because you have the data of where
3:07 you're already at. Your whole life up
3:08 until this point is the data that's
3:10 demonstrating are you making successful
3:12 decisions. If you're going to continue
3:13 to hold on to the things that aren't
3:15 producing the data and the stats to get
3:16 you to where you want to go, clearly
3:18 you're not making the right decisions.
3:20 It's very black or white. It has nothing
3:22 to do with your family or your friends
3:24 or your thoughts about things. It has to
3:26 do with your decisions. And your
3:29 decisions demonstrate your data. This is
3:31 the same in a business. The stats of a
3:32 business are the representation of a
3:35 team's decisions. How they spend their
3:36 time each and every day, how they
3:37 interact with customers, what problems
3:39 they solve are reflected in that
3:41 business. Is that business growing? If
3:43 the business is not growing, the people
3:45 inside the business are not spending
3:47 their time correctly in order to work on
3:49 growth oriented problems. It's very
3:51 simple, but we get confused around this
3:53 because we think that people's feelings
3:55 and emotions are what create success.
3:57 They're not. This is the data that I
3:59 look at to determine whether or not I'm
4:01 successful. Do I have a relationship
4:03 where we are spending quality time
4:05 together and supporting each other in
4:07 our goals? Is my team able to hit their
4:09 goals? Are they making more money
4:11 year-over-year? Are they introducing
4:12 themselves to more opportunities? Are
4:14 they gaining skills? I can see that. I
4:15 can measure that in the physical
4:18 universe. Is my income going up? That is
4:20 a very clear stat. It is either going
4:22 up, staying the same, or decreasing.
4:25 There's no gray in that. Black or white.
4:27 All of these things that are success
4:30 measurements in life are backed by data,
4:31 not by people. So when there's something
4:33 in your life that doesn't feel right,
4:35 stop looking at your feelings and
4:37 actually look at the measurement for
4:39 what would success look like. And if
4:40 you're falling short of that
4:42 measurement, that is where you need to
4:43 put your energy and your focus. The
4:45 first place to start is to get
4:47 consistent in tracking the most
4:49 important numbers in your life. It is
4:52 not hard to increase your numbers and to
4:54 create success, but if you never look at
4:55 it, it's going to be very challenging.
4:57 Number three is next, and it's that
5:00 momentum makes commitment easier. The
5:03 best way to trap yourself is to start to
5:05 create successful habits that then pull
5:07 in other people to help hold you
5:09 accountable to those successful habits
5:11 so that you are just entirely trapped
5:13 for the rest of your life to become
5:15 successful. You see, all of a sudden,
5:16 you as a business owner start a
5:18 business, it's not just about you. when
5:20 you hire another person or when you hire
5:21 a third person or when you hire your
5:24 12th person, you have the responsibility
5:26 for 12 other people who then have the
5:28 responsibility hopefully to be able to
5:30 lead team members so that you go from 12
5:32 people to 120 people for each one of
5:33 those leaders to have 10 people
5:35 underneath them. This idea of trapping
5:37 yourself is a beautiful thing. Instead
5:38 of getting trapped in unsuccessful
5:40 habits, you should get trapped in the
5:42 most successful habits you can think of.
5:44 Trap yourself with great people who go
5:46 to the gym every day. Why? because those
5:47 people are going to force you to
5:49 freaking go to the gym. You're not going
5:50 to be able to hang out with them if you
5:52 don't go to the gym. The hardest part of
5:54 becoming successful is the first step.
5:57 Once you start to break through with a
5:59 handful of these new habits is what
6:00 pulls you forward and it actually
6:02 becomes easier. The hard moments where
6:04 keeping the belief that the dream was
6:07 possible and still doing the actions
6:08 that weren't showing the full result
6:11 yet. Today, going to the bar three class
6:14 is so easy. It's not even hard. It's
6:16 actually like my free day almost. I'm
6:17 like, "Oh, yeah, maybe it's like an off
6:19 day. I'm going to go to bar 3." But back
6:21 in the day, it was like hard for me to
6:22 get there. It was hard for me to show
6:24 up. It was hard for me to be at a 6:00
6:26 a.m. class. But those moments are what
6:29 built the trust and the confidence that
6:31 I now have in myself. The confidence
6:33 hasn't come over the last handful of
6:35 years. It came from the hard moments and
6:38 making those pivots that felt lonely and
6:41 uncertain. Those moments were the hard
6:43 moments. And in looking back today, I'm
6:46 so proud that I have those moments and I
6:47 hang on to those moments because those
6:50 are the moments that changed my life.
6:51 When you're telling somebody who's
6:53 struggling to be successful that it's
6:55 okay to feel that way. You just have to
6:57 move through it and have the hope and
6:59 the belief that the momentum in the
7:01 future will make it be better because it
7:03 does get better. It's not always as hard
7:05 as it is when you first start out. Just
7:07 hold on long enough and keep moving long
7:10 enough to see some result and then
7:12 you'll never want to go back. Number
7:14 four is next and it's one of my personal
7:18 favorites. Control is the ultimate high.
7:20 Control is a beautiful thing. I want
7:22 control of everything in my life. I want
7:24 control of my relationships. I want
7:26 control of my business. I want control
7:28 of my health. I want control of
7:30 everything that matters. And in today's
7:32 society, people are shamed for wanting
7:35 control. Oh, you're a control freak. Oh,
7:37 you're a micromanager. Yes, I want
7:39 control. Do I want somebody else making
7:41 decisions about my life? Of course not.
7:43 I want to be in control. That's what
7:45 people miss. When there's somebody in
7:46 your life who's telling you that you
7:48 shouldn't be in control or you should
7:50 just let things happen. The more you
7:52 give up your control and you think that
7:54 it's a bad thing, the more you're going
7:56 to end up with results that you don't
7:58 want. Think of things in your life that
8:01 you aren't in control of. Does it feel
8:05 good? hoping, wishing,
8:07 waiting, thinking something's going to
8:09 happen that might just magically appear
8:11 for your life because your fingers are
8:14 crossed and you just manifest and hope
8:16 and pray that some outcome is going to
8:20 take place. Real outcomes are abdicated
8:23 by hoping and wishing and waiting. And I
8:25 feel so strongly about this because I
8:28 used to be shamed for wanting to be in
8:30 control. Imagine if you gave up control
8:32 of your income, somebody else's job to
8:34 decide how much money you make. You have
8:36 no responsibility to figure out what you
8:38 don't know in order to make more money.
8:40 It's ridiculous. You should be in
8:41 control of your income. You should know
8:43 exactly what you need to do to make more
8:46 money. That is being in control. But if
8:48 you think that it's your boss's job to
8:50 tell you, or you think that somebody is
8:52 just going to lay out on this platter,
8:54 this beautiful delivered silver platter
8:57 for you exactly what you need to do in
8:58 order to get control of your income,
9:00 you're wrong. You have to be in control
9:02 of that. You have to ask those questions
9:05 and self-identify those things. That is
9:07 what successful people do. They do not
9:09 relinquish control of anything in their
9:12 life to somebody else. They take
9:14 responsibility. Last is number five
9:16 which is that success becomes a
9:19 lifestyle not a destination. One of my
9:22 favorite Grant Cardone quotes. It is
9:25 your duty to become successful. Do you
9:27 think about success like that? It is my
9:31 responsibility to create success because
9:33 I have gone through pains. I have gone
9:34 through hardships. There have been
9:36 people who haven't believed in me. for
9:38 whatever circumstances you have in your
9:40 life that you can point to as either
9:43 yes, this was a positive circumstance,
9:44 people did believe in me, therefore you
9:47 should be successful to further along
9:49 what they poured into you and to do that
9:52 for others. Or if happened to you
9:55 and life was rough for you and you've
9:57 had hardship after hardship after
9:59 hardship, well then that's even more of
10:01 a reason for why you should create
10:03 success because you made it through
10:04 that. And if you can make it through
10:06 that, so can other people. You see,
10:08 whatever it is that your life has given
10:10 to you, it is your responsibility. It is
10:12 your duty to be successful. And when you
10:14 start to think about it like that and
10:16 you start to raise the bar for what you
10:18 expect from yourself, all of the sudden
10:20 this success continues. It goes back to
10:22 that momentum loop that we were talking
10:24 about because your mindset is that it's
10:27 my duty. So, if you're watching this and
10:29 you're being a little lazy with the rest
10:31 of your time today, maybe turn off
10:33 YouTube and go create something that
10:35 allows you to create your own success
10:37 where you're taking action, not just
10:39 inflowing data. People who have come
10:41 from your circumstances, who have had
10:43 your hardships, they are depending on
10:46 you to be successful. There are 15y
10:47 olds, there are 20 year olds, there are
10:50 30-year-olds, there are 80year-olds who
10:52 are depending upon you to be successful.
10:54 You just don't know them yet. and you
10:56 have to take the steps that are required
10:57 to get their attention so that you can
10:59 be an example to them. But don't let
11:01 anybody tell you that it doesn't matter
11:03 to be successful because I'm here to say
11:05 it is vital. It is of the greatest
11:07 importance that you make the decision in
11:10 your lifetime to create an example of
11:11 success so that other people can be more
11:13 successful. Because let's just be
11:15 honest, the world is a pretty dark
11:17 place. If there weren't hundreds of
11:19 people that I've looked up to that have
11:21 given me inspiration and motivation as I
11:22 pulled together little parts of their
11:24 stories that I could relate to so that I
11:25 could then have the confidence to take
11:27 the actions that were required for me to
11:29 create what I've created. And I still
11:31 feel this way. There are so many people
11:32 who are so much further ahead of me that
11:33 I'm like, "Oh, thank you for putting
11:36 that out there. I needed that today." So
11:38 never relinquish your responsibility to
11:40 be successful for the good of the people
11:43 around you and for future people that
11:45 you haven't even met yet who can be
11:47 impacted by the story of success that
11:48 you've created. So those are my five
11:51 steps to become addicted to success and
11:52 finally start changing your life for the
11:54 better. If you want to take the next
11:56 step and learn how to completely
11:58 transform your physical, mental, and
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