0:01 today we're going to talk about the top
0:04 1% of music artists the main difference
0:05 between music artists that are at the
0:08 top and everyone else is storytelling
0:10 this is the biggest secret weapon used
0:12 by all of your favorite music artists
0:14 This Is How They Live the Life they live
0:16 of touring all over the world creative
0:18 and Financial Freedom and the fun toys
0:20 they get to have along the way if you
0:21 want to play in the pros of the music
0:24 world you have to become a master story
0:26 teller with your compelling story people
0:28 would notice you and your music in a
0:30 completely different way human beings
0:31 have been conditioned to listen and keep
0:34 up with great stories for centuries it's
0:36 part of our DNA and if you want people
0:37 all over the world to hear the music
0:39 you've worked so hard on you're going to
0:47 it having a brand that's just music with
0:49 no story is like having a soundtrack
0:51 with no movie The Modern audience
0:53 expects there to be a full movie it's
0:55 like when movies back in the day went
0:57 from Silent black and white films to
1:00 color and sound once color and sound are
1:02 arrived the audience expected that going
1:03 forward this is the same thing for
1:05 modern-day music artists the audience
1:08 expects the full picture so who am I to
1:10 even talk about this topic I have a
1:12 longer video that dives deeper into my
1:13 story on the neighborhood Art Supply
1:16 Channel but I'm Chris Alba I own a niche
1:17 creative agency called The Cult
1:19 creatives we've done tens of millions of
1:21 dollars in business over the last decade
1:22 and have worked with some of the world's
1:24 top music artists artists like Chris
1:27 lake side piece James hype isoxo and knu
1:29 Sullivan King and many many more as well
1:32 as has luxury fashion brands like otomar
1:34 PK and Fortune 500 companies like Puma
1:37 the cult creative's core competency is
1:39 creating the stories and Brands behind
1:41 the world's biggest artists DJs and
1:42 fashion brands today I'm going to give
1:44 you all the tricks and tools that you
1:46 need to craft a great Brand Story for
1:48 your music project so let's jump in and
1:49 before we get into the weeds of all the
1:51 different pieces let me first explain at
1:53 a high level all the sections that we're
1:55 going to cover and what it really takes
1:57 to have a memorable and engaging Brand
1:59 Story the anatomy of a good story is
2:01 like building a house so how do we at
2:04 cult build a house as brand builders and
2:06 storytellers the first question we ask
2:08 is where do we want to build the house
2:09 next we look at the foundation that the
2:11 house will sit on then we work on the
2:14 framing and the framework of the house
2:16 the characters setting plot and
2:17 structure and then we get into the
2:20 design and details and the style of the
2:21 house and finally we have the finishing
2:23 work where we look at everything as a
2:26 whole to see if it's a cohesive
2:28 intentional and beautifully built home
2:30 so now that you understand the framework
2:32 for this video let's get into all the
2:34 steps step one where are you building
2:36 the house for this component you need to
2:37 find the land where you're going to
2:39 build for story this is like choosing
2:41 the style of the story you want to
2:43 create in movie terms this would be
2:47 genre based like action drama romcom
2:50 buddy comedy horror future sci-fi before
2:52 you start creating the story you need to
2:54 know what Universe you're playing in the
2:56 best way to make this decision is to
2:58 listen to your music and then think of
3:00 your tastes if you you look back at your
3:02 life what are the stories movies and
3:05 shows that you loved growing up it's
3:07 helpful to make a list of those stories
3:08 and then mix and match the different
3:11 references from that list that would go
3:13 along with your current music think of
3:15 it as a movie and a story and that movie
3:18 and story is meeting the soundtrack of
3:20 your music they should go together
3:22 seamlessly and both align to what you
3:26 love and your taste step two creating
3:28 the foundation once you know where
3:30 you're building you'll now need to set
3:32 where the house will actually sit and
3:34 what kind of view you'll have from the
3:36 different parts of the house this is
3:37 figuring out how the story will be
3:40 unique by mixing and matching different
3:42 story and genre elements if it's an
3:44 action movie what makes the action movie
3:47 unique maybe this action movie is all
3:50 about cars and street race culture like
3:53 Joy Ride maybe it's a comedy movie but
3:55 this comedy movie is set in the future
3:57 and in space Maybe This is a hero's
3:59 journey story about an artist chasing
4:02 their dreams but it's shot and feels
4:04 more like a modern-day reality show
4:06 maybe it's a horror movie that's a
4:08 tragedy about consistantly facing one's
4:11 ego and losing and again the best way to
4:13 find this is to look at your list of
4:16 things that you love and loved growing
4:18 up and when you feel like you found
4:20 something a unique idea or a unique
4:23 blend line it up with your music does
4:25 the soundtrack match the movie and if
4:26 you can nail this you're in a great
4:29 space but without the next part the
4:32 house might be kind of shaky step three
4:35 designing the blueprints okay so now you
4:36 have the foundational elements of the
4:38 story so you can start to define the
4:40 rules of the universe when does the
4:43 story take place is it modern day the
4:46 past the future generally where does the
4:49 story take place is it in a city or a
4:52 certain part of the world this was huge
4:54 in the era of hip-hop so many of those
4:56 Brands were created on the backbone of
4:58 places where the rappers came from since
5:00 they were rapping about real things it
5:02 should be about where they were really
5:04 from for example Jay-Z has a New York
5:06 City brand position in perspective where
5:09 Kendrick Lamar has a West Coast Compton
5:10 point of view but your brand doesn't
5:12 necessarily need to have a real world
5:14 setting depending on the brand it could
5:16 be completely made up but either way
5:18 once you know where the story will take
5:20 place then you can Define the rules of
5:23 the universe so inside of the universe
5:25 what can happen what can't happen this
5:27 is important as it further defines the
5:30 story's uniqueness for example in enimo
5:33 Brand Story he has highly produced 3D
5:35 robotic characters and futuristic
5:37 environments where the characters use
5:40 performance movement and scenarios to
5:42 convey the feelings and emotions being
5:44 played during the show where Fran's
5:46 brand couldn't be more different his
5:48 brand is built on the authenticity of
5:50 his life and the real things that are
5:52 happening around him so he would never
5:55 present synthetic visuals for his brand
5:57 everything has to always feel real and
6:00 there's no right or wrong answers here
6:02 the right answer for you is what aligns
6:05 to you your beliefs your values and most
6:08 of all your taste if it feels deeply
6:10 authentic to you and your music you're
6:12 in the right place and let's quickly
6:14 Define authentic my definition of
6:16 authentic is that it genuinely comes
6:20 from you your life experience your taste
6:23 real opinions this is authenticity but
6:25 in the next section I'm going to talk
6:27 about character which is the reason that
6:29 people watch the movie and listen to the
6:33 story this next part is vital step four
6:36 framing the House characters who are the
6:38 characters inside of the story for some
6:40 artists this will be easy as they will
6:42 be the main character but for some
6:44 brands that are more built in a universe
6:46 this might not necessarily be the case
6:48 we have a saying at Colt that you either
6:51 play the brand or you play the man or
6:54 woman a brand like Tiesto has Tiesto as
6:56 the main character so all the
6:58 forward-facing brand elements and story
7:00 is about testo
7:02 it's his likeness on everything but
7:06 Brands like Eric prids or the gorillas
7:09 or excision for example these brands are
7:11 more about the universes that they exist
7:13 in many fans actually don't know what
7:15 Eric prids or excision even look like
7:17 but they can tell you all about the
7:19 visuals for the prids hollow show or the
7:22 metallic dinosaurs or evil Shrek visuals
7:24 at an excision show these artist
7:26 projects rely more heavily on the Brand
7:29 Story the universe and the visuals than
7:32 the person themselves once you define
7:34 who the characters will be the next
7:35 question is what are the character
7:38 archetypes for the characters in the
7:41 story there are 12 main archetypes that
7:43 help Define a character's personality
7:45 these are based on the writings of Swiss
7:47 psychiatrist Carl Young his hypothesis
7:49 was that before we were a global tribe
7:51 of people connected via the Internet
7:53 where every person on the planet was
7:56 connected human beings existed in small
7:59 tribes and although we are very complex
8:01 creatures sometimes we're funny
8:03 sometimes we're passionate sometimes
8:05 we're heroic sometimes we want to rebel
8:08 that the way that other humans process
8:10 us is they group us into buckets based
8:12 on what they think our primary
8:15 motivations are so in a small tribe
8:17 someone might think that guy he's the
8:19 funny guy in the tribe or that woman
8:22 she's our queen or the ruler of our
8:24 tribe or this guy he's always doing
8:27 heroic stuff he's one of our Warriors or
8:28 this other person that they're the
8:31 shaman or the Magician of our tribe so
8:33 this technique is not just evident in
8:35 screenwriting or character writing but
8:37 it's also very prevalent in the
8:39 corporate brand building World
8:41 modern-day corporate brands have
8:43 personalities and voices just like
8:46 people and they follow these archetypes
8:49 for example Nike is a hero brand where
8:52 their heroes are their athletes athletes
8:53 that are doing the hard work and facing
8:55 the challenges that it takes to be great
8:58 apple is a Creator brand so it's shot on
9:01 an iPhone made on a MacBook the things
9:03 that you can create with Apple products
9:06 now Apple started as a rebel brand they
9:08 ran these David and Goliath campaigns
9:11 where they positioned IBM and hulet
9:13 Packard the big computer companies at
9:16 the time as the evil empire and apple is
9:19 the young cool Rebels who thought
9:21 different and wanted to overthrow the
9:23 evil empire so understanding human
9:26 psychology and how the brain groups
9:28 personality types you can see why this
9:30 is such a big factor in creating a
9:32 character story for an audience and
9:34 whatever your archetype is this defines
9:38 the primary motivation for your brand
9:41 for example Diplo is an Explorer brand
9:43 he started as a rebel brand but now as
9:46 an Explorer most of what he posts has to
9:49 do with Explorations and this isn't just
9:52 travel Explorations this is also
9:55 exploring where he can go sonically and
9:57 where he can go with his music he rarely
9:59 stays in one place for too long he has
10:02 to go somewhere he hasn't been yet I had
10:04 a few friends that texted me when he
10:06 started making country and they were
10:09 like can you believe this Wes is going
10:11 country and I was like I can absolutely
10:14 believe it he hasn't been there yet and
10:16 that's totally on brand for him if he
10:19 started a techno punk rock band tomorrow
10:22 I wouldn't be surprised and the audience
10:24 probably wouldn't be surprised either
10:26 and then back to Testo so Tiesto is a
10:29 ruler or controller brand this archetype
10:32 is is driven by lifestyle and Status
10:34 every luxury brand in the world is
10:37 generally a ruler archetype for example
10:39 Rolex watches aren't just selling you a
10:42 watch on paper they are but what they're
10:44 really selling you is status no one
10:48 needs a watch to tell time in 2025 we
10:50 can all just look at our phones but what
10:52 Rolex is selling you is you are a better
10:56 version of yourself with a Rolex on than
10:58 without you raise your status just by
11:01 wearing it they're selling you status
11:03 and it's all done through storytelling
11:06 I've had friends that cried when they
11:09 got their otomar AP watch they cried
11:12 because of the story that they had about
11:14 the product and then the story that they
11:16 had about themselves and where those two
11:18 things met and that's the important
11:20 thing to call out here most people
11:23 subconsciously identify with certain
11:25 archetypes I've been an artist my whole
11:28 life so I identify with other creators
11:30 generally I've been the type of person
11:33 that if everyone is going one way I'll
11:35 usually want to go the other way and be
11:38 different which is maybe the rebel in me
11:41 and then my work ethic and my desire to
11:43 help others has been ingrained in me
11:46 since I was really young so a well- told
11:49 hero story will generally light up the
11:51 synapses in my brain and this is what's
11:53 happening with people in stories all
11:56 over the world people have stories about
11:59 themselves whether they are conscious or
12:02 subconscious they identify as certain
12:05 types of people so with your character
12:07 and your character writing if you can
12:09 create something that has a really
12:11 strong identity you will find people
12:13 that will be drawn towards that
12:15 character or characters and this is
12:17 truly what breeds the connection with
12:20 people in the audience the brand means
12:23 more than just the music it represents
12:25 something that's why when somebody wears
12:27 a Travis Scott piece of merch Rebel
12:30 brand they are saying something about
12:32 themselves they're using the artist and
12:35 their story to Define their own identity
12:37 an important thing to explain here is
12:39 that you can't be more than two
12:41 archetypes and even if you're choosing
12:45 two you should be 8020 or 9010 between
12:48 the two for example Fred again is 80% an
12:52 Everyman brand with 20% being a creator
12:54 for his brand story The main thing that
12:57 he is selling is relatability he just
12:59 seems like a normal guy
13:02 but the 20% Creator is the finger
13:04 drumming and how he approaches
13:07 delivering his art to the audience so as
13:08 the audience gets to know Fred in his
13:11 story they understand what he's about
13:13 and they relate to him he's a normal guy
13:17 whose main objective is to relate and
13:19 connect with you and doing it in a
13:21 creative way and to reiterate you can't
13:24 be more than two here as it will be too
13:26 confusing to the audience think of
13:29 characters in movies for example Star
13:32 Wars Luke Skywalker is the hero Obi-Wan
13:36 Kenobi and Yoda are the sage Han Solo is
13:38 the Rebel or outlaw the innocent or
13:41 Damsel in Distress is Princess Leia and
13:43 it's very clear to the audience who the
13:45 characters are and how they serve the
13:48 story and what they're all about but for
13:50 example mixing archetypes a character
13:53 like Han Solo he's a rebel archetype and
14:00 lines I like this thing but he's not the
14:02 comic relief for the movie that's not
14:04 why his character is there and once an
14:06 archetype is chosen it's important to
14:07 understand that this defines the
14:10 character's main motivation if you're an
14:12 Explorer brand your main motivation is
14:15 to explore and 80 90% of the time this
14:17 is what you're showing the audience
14:19 posting an in studio track breakdown
14:21 doesn't really do much to forward the
14:23 story of an Explorer if your Rebel brand
14:25 is dancing in the studio to your latest
14:28 song it may not convey what you're
14:29 rebelling against
14:31 but you get it the archetype defines the
14:35 motivation and as a note to this section
14:36 I think a lot of times this can be
14:40 really difficult for Creative people as
14:43 many of us are chameleons it depends on
14:46 the day sometimes we feel like exploring
14:48 sometimes we're passionate sometimes we
14:51 want to rebel but think of it like this
14:54 that you as a person you're all of these
14:57 things you're a complex human being but
14:58 what are you showing to the audience
15:01 with your music project it's similar to
15:03 you might not show all of yourself to
15:05 the Barista at the coffee shop you might
15:08 not show all of yourself to your
15:10 grandparents you might not show all of
15:13 yourself to the promoter at the party
15:15 you're showing them sides to yourself
15:17 based on the relationship and the
15:19 relationship you have with an audience
15:22 is that you are presenting a story that
15:25 has your music and what of the story do
15:27 you want to show them which brings us to
15:29 the next part of building the house
15:31 you're going to need strong walls to
15:32 house all the story that you've [Music]
15:38 created ever wonder how to truly cut
15:40 through the noise and get your music to
15:43 a broader audience the cult creatives is
15:46 a niche agency servicing the communities
15:48 and Brands surrounding the spaces of
15:50 music and fashion our unique backgrounds
15:52 of being highly involved with some of
15:54 the largest music and fashion brands in
15:57 the world gives us a unique perspective
15:59 on how to connect creator with their
16:02 audiences we offer a variety of services
16:05 including creative Direction design
16:08 photography videography and strategy
16:10 head to the cult creatives tocom to
16:13 learn more the cult creatives not to be
16:16 replicated but if you try we wouldn't blame
16:25 you step five putting up the walls
16:27 creating the sandbox for this section
16:29 it's coming up with what the story will
16:32 be about if it were a TV show is this a
16:35 reality show is it a documentary is it a
16:38 hero's journey show is it a comedy is it
16:42 about love sexuality intimacy is it a
16:45 high energy action movie is it scii is
16:47 it set in the future is it set in the
16:49 past finding this brings up the walls on
16:52 the house the positive protective
16:54 constraints that the brand and its story
16:56 will live inside it provides the
16:58 structure and the filter with which all
17:00 creat ideas having to do with the Brand
17:03 Story will run through going forward
17:05 where you go from here will Define all
17:07 future steps of the build you've
17:10 answered thousands of future questions
17:12 just by answering this one and the next
17:14 thing to think about is what is going to
17:16 happen in the show what is the audience
17:19 going to watch is this a story about
17:21 Ascension a hero wants to make it to the
17:23 top of the mountain to help others and
17:25 they're met with challenges along the
17:27 way is this a comedy story that
17:30 guarantees laugh s and smiles each time
17:32 the audience experiences the brand is
17:35 this a rebel story where the artist is
17:37 going to take on a group like the music
17:40 industry or the status quo and by being
17:42 different and rebelling are going to be
17:45 able to move closer to their goals if
17:48 you can answer these questions you also
17:49 just answer the majority of what your
17:51 content should look like for your
17:54 content strategy this is the show that
17:56 the audience is tuning in to watch and
17:57 once you have a sense of the story you
18:00 should very clearly be able to explain
18:03 your brand story and concept in a short
18:05 elevator pitch that's three sentences or
18:08 less and would be 30 to 60 seconds long
18:10 the time usually spent with somebody in
18:13 an elevator and here's a few examples of
18:16 music artists brand story elevator
18:20 pitches so isoxo and KNC 2 high energy
18:22 Rebel brands that focus on the freedom
18:24 of expression the brand will celebrate
18:26 outcasts and inight a feeling of
18:28 positive Rebellion at every turn the
18:30 visual identity will have an edge and
18:33 will have undertones of nostalgia with
18:36 Rock and metal influences two friends an
18:39 Everyman brand about two lifelong best
18:42 friends focused on relatability and fun
18:45 the two bring you into their normal
18:47 authentic world where extraordinary
18:50 moments happen enima a Creator brand
18:52 focused on merging the worlds of
18:55 futurism technology and art into
18:57 remarkable experiences for an audience
19:00 Fel Williams a multim medium Creator
19:02 full of color and inspiration themes of
19:04 celebrating one's uniqueness and
19:06 embracing change are evident all
19:08 throughout the Brand's touch points
19:11 Steve Aoki a high octane action-based
19:14 experience where energy is King themes
19:16 of Technology Rebellion punk rock and
19:18 memorable stunts make this brand
19:22 irresistible to Thrill Seekers gustlin a
19:23 ruler controller brand that matches
19:26 avantgard electronic music with high-end
19:29 elevated visuals the brand better
19:31 resembles an expensive luxury fashion
19:33 brand than it does a DJ producer project
19:36 Martin Garrick a hero brand where a pure
19:39 heart determination and an Undying Love
19:41 Of Music Drive the hero towards
19:43 accomplishing greatness themes of
19:45 relatability and challenging moments
19:48 connect the audience to Martin and his
19:51 story Dylan Francis a relatable comedy
19:54 brand that uses sarcasm ironic scenarios
19:56 and reoccurring characters to engage the
19:59 audience through laughter strong comedic
20:01 writing and sharable storylines are the
20:04 backbone to his brand so you see just by
20:06 having this elevator pitch it allows the
20:08 positive constraints of defining what
20:10 the story will be everything even when
20:12 you get into a simple one-off social
20:14 post It'll point back to this greater
20:17 narrative in story as a note here
20:20 sometimes artists will get scared of
20:23 locking into a story as it can feel
20:26 confining to their creativity but keep
20:27 in mind as long as you're aligned to
20:30 your Brand's value vales your mission
20:32 and your unique point of view you can
20:34 always update the movie or create a new
20:37 chapter and if you look at someone like
20:39 Kanye love him or hate him there are
20:42 different chapters in his overall story
20:44 that have been like different movies in
20:47 the same franchise there's College
20:50 Dropout Kanye there's 808 Kanye there's
20:54 Pablo Kanye there's da Kanye Etc but in
20:57 all these Kanye Kanye has always been
20:59 Kanye there through lines with all those
21:01 chapters of his career that tie back to
21:04 his greater story his motivations and
21:07 his position and for Kanye Chicago was a
21:08 big part of his story and that's what
21:10 we're going to talk about next the
21:14 setting step six overall design style
21:16 the setting where does the story exactly
21:19 take place so as we worked out before
21:21 where the story generally took place in
21:23 this area but now that we know who the
21:25 characters are and what the premise of
21:27 the story is we can then look at the
21:29 exact place where the story is going to
21:32 be set for example if your story is
21:35 generally set in a future city now that
21:37 we're at this phase what future city is
21:40 it maybe it's Tokyo and maybe even more
21:42 specifically it's the western part of
21:46 Tokyo near Shinjuku or shabuya or like
21:48 how he said Jay-Z's brand was a New York
21:51 City perspective maybe yours is also New
21:54 York but where in New York maybe it's
21:57 Brooklyn and maybe even more
21:59 specifically it happens in everyday
22:01 places in Brooklyn like bodegas coffee
22:05 shops or laundromats knowing exactly
22:06 where the story will take place will
22:08 help answer so many questions going
22:10 forward and many of the questions that
22:12 will come up in the future it's the
22:14 backing of where the story will take
22:16 place and is absolutely a key part to
22:19 the build process but this next section
22:21 will really Define what the house will
22:24 look like step seven design and details
22:27 interior design and Decor this is where
22:29 you get into the spices that truly start
22:31 to make the flavor of your home feel all
22:34 its own how does it actually look this
22:36 part of the story build will be like
22:39 styling what does the artist wear what's
22:41 their style what's the color palette for
22:44 the brand for static images what are the
22:47 fonts what might a piece of single
22:49 artwork look like what would a tour
22:52 flyer look like for video it's more like
22:54 what's the aesthetic what's the coloring
22:56 of the videos look like what kinds of
22:59 shots what's the pacing like is it fast
23:01 is it slow all these questions need to
23:03 be answered with the main question
23:05 you're trying to answer being what is
23:08 the overall visual language a great way
23:10 to define this is through mood boards
23:12 and bringing in visual references and a
23:15 way to find some of these images could
23:18 be watching movies or shows going to the
23:20 bookstore and looking through art books
23:22 uh look through old magazines or study
23:25 old album covers Pinterest is not a bad
23:28 place but a lot of people do this so
23:30 people are using the same references and
23:32 it can make things look a little
23:34 homogenized so it's better to go and dig
23:36 in places maybe where people aren't and
23:38 if this part's wrong it's likely not
23:40 going to connect with the audience think
23:42 about movies you've seen where you were
23:44 serve some kind of AD or trailer telling
23:46 you about the movie and you thought
23:49 that's a cool concept and then when you
23:52 saw it stylistically it just didn't hit
23:54 and it took you out of the story which
23:57 ultimately made it forgettable so just
23:59 like the soundtrack needing to match the
24:01 story the story needs to match the
24:03 visual language it should all be
24:05 cohesive coming from the same point of
24:08 view and as a note on this don't look at
24:11 other artists for this you won't stand
24:14 out look outside of your world of music
24:17 and find things that fit with your taste
24:19 the best is referencing things that you
24:21 grew up with this makes it 100%
24:24 authentic to you and your uniqueness and
24:26 not just something that's currently
24:28 trending with other artists and this is
24:30 you can really win with your uniqueness
24:32 and all the details around the things
24:34 that you've chosen you know your
24:35 references because those were the things
24:38 that moved you in your life and really
24:41 often the details are what the audience
24:43 actually remembers the details are what
24:46 brings the brand to life and burns it in
24:47 the minds of the people that are
24:51 experiencing it step eight finishing and
24:53 as I just mentioned the devil is in the
24:55 details one of the things I learned from
24:57 working with great producers is they are
25:01 obsessed with the last 5% on a song
25:04 where most new or intermediate producers
25:08 will call it good enough at 90 or 95%
25:10 the great will spend weeks sometimes
25:13 months working on the last 5% of
25:15 finishing a song your Brand Story should
25:17 be no different and you should handle it
25:18 with the same amount of care and this
25:21 last step of adding the final touches
25:23 and making sure all of your choices are
25:26 cohesive and everything fits together is
25:29 what makes the house your house house
25:32 it's now a complete house a complete
25:34 thought that came from you it's a
25:36 beautiful house on a beautiful plot of
25:39 land and this house feels like you and
25:41 your story you could spend years living
25:43 inside this house and expanding on the
25:45 property because the home the way that
25:47 it was built it was custom built for you
25:49 and your taste and it's built with
25:51 things that you love and it perfectly
25:54 houses your brand story and your music
25:57 and this house through expansion could
26:00 become a neighborhood or if you do it
26:02 right it could become a whole city if
26:05 you stuck with this video to this point
26:07 it means that you care deeply about your
26:10 project and getting better and I'm
26:11 confident that you can figure out how to
26:13 apply these learnings to your own
26:15 project now the reason that somebody May
26:17 hire or engage us with cult after seeing
26:19 a video like this isn't because the
26:22 knowledge isn't there the main reason is
26:24 that the people that we have as clients
26:26 they just want to go faster they want to
26:28 go more efficiently
26:30 they want to have more clarity around
26:33 the brand and work with us directly to
26:36 have us touch and oversee the story side
26:39 and brand build for their project and
26:40 then sign off on whatever is being
26:43 created they want someone to build and
26:45 create directly with them and what I've
26:47 noticed is that most of our clients are
26:50 the type of people that they greatly
26:52 value their time and they're Ultra
26:56 focused on growing getting better faster
26:58 stronger but regardless if we ever work
27:01 together if you give this time energy
27:03 and attention you can absolutely figure
27:06 this out and really make an impact with
27:08 your project I have a bunch of other
27:10 videos on the neighborhood to Art Supply
27:12 channel that go more in depth in a lot
27:14 of the things that I covered today so if
27:16 you found value here you can go and
27:17 check those out but appreciate you
27:20 hanging through this good luck with your
27:23 project much love from California and
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