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Viewpoints What is Data Analytics IBM Lesson 25 | MyDigitalDiary | YouTubeToText
YouTube Transcript: Viewpoints What is Data Analytics IBM Lesson 25
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Video Transcript
in this video we will listen to several
data professionals talk about how they
define data analytics and what this term means
means
to them i define data analytics as the process
process
of collecting information and then
analyzing that information to confirm
various hypotheses to me data analytics
also means
storytelling with data using data to
clearly and concisely convey
the state of the world to the people
around you data analysis
is the use of information around you to
make decisions
just like you get up every morning you
watch the news
the weather report will tell you the
temperature for the day whether it's
going to rain
that may dictate what you're going to
wear or
what activities you can do so data
analysis isn't an
abstract concept it's something that we
do naturally
but it has a technical name and now
people are being paid to
do it in a much larger larger or grander
experience but really it's not that complicated
complicated
the way i put it is that you've got a
problem and you need to use
facts to test your hypothesis that's
where data analytics comes into play
the process starts from defining the
problem and then you need to create your
own hypothesis
and to test that you need to collect
data clean data
analyze data and then present it to the
key stakeholders
data analytics is really any sets of
data that you can use
to review information anything that's
going to help you to
understand what is going on in my case
as a cpa
i am always looking at financial
statements and i'm always
analyzing data to predict
where someone's been where they are
right now and where they're headed
and so that data helps me to see further
and almost predict the future of any
company that i'm working with
so data analytics is the collecting cleansing
cleansing
analyzing presenting and ultimately
sharing of
data and your analysis to be able to
help communicate
exactly what's going on with your
business what's going on in the data so
that you can help
make better decisions i would define
data analytics as a process
or better yet a phenomenon of
taking information gathered from a
relevant population maybe your customers or
or
your social audience and breaking that information
information
down into subsets and
using that data to make decisions about
products or services that you want to offer
offer
or in cases of the digital environment
that we're in
making decisions about certain pieces of
content that you want to
publish so that it appeals to your
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