YouTube Transcript:
Viewpoints What is Data Analytics IBM Lesson 25

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in this video we will listen to several

data professionals talk about how they

define data analytics and what this term means

means

to them i define data analytics as the process

process

of collecting information and then

analyzing that information to confirm

various hypotheses to me data analytics

also means

storytelling with data using data to

clearly and concisely convey

the state of the world to the people

around you data analysis

is the use of information around you to

make decisions

just like you get up every morning you

watch the news

the weather report will tell you the

temperature for the day whether it's

going to rain

that may dictate what you're going to

wear or

what activities you can do so data

analysis isn't an

abstract concept it's something that we

do naturally

but it has a technical name and now

people are being paid to

do it in a much larger larger or grander

experience but really it's not that complicated

complicated

the way i put it is that you've got a

problem and you need to use

facts to test your hypothesis that's

where data analytics comes into play

the process starts from defining the

problem and then you need to create your

own hypothesis

and to test that you need to collect

data clean data

analyze data and then present it to the

key stakeholders

data analytics is really any sets of

data that you can use

to review information anything that's

going to help you to

understand what is going on in my case

as a cpa

i am always looking at financial

statements and i'm always

analyzing data to predict

where someone's been where they are

right now and where they're headed

and so that data helps me to see further

and almost predict the future of any

company that i'm working with

so data analytics is the collecting cleansing

cleansing

analyzing presenting and ultimately

sharing of

data and your analysis to be able to

help communicate

exactly what's going on with your

business what's going on in the data so

that you can help

make better decisions i would define

data analytics as a process

or better yet a phenomenon of

taking information gathered from a

relevant population maybe your customers or

your social audience and breaking that information

information

down into subsets and

using that data to make decisions about

products or services that you want to offer

offer

or in cases of the digital environment

that we're in

making decisions about certain pieces of

content that you want to

publish so that it appeals to your

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