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New Product Introduction (NPI) Overview | SEACOMP | YouTubeToText
YouTube Transcript: New Product Introduction (NPI) Overview
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Summary
Core Theme
New Product Introduction (NPI) is a complex, multi-stage process in electronics manufacturing that guides a product from concept to mass production. The core philosophy for navigating this journey is "slow is smooth, and smooth is fast," emphasizing deliberate decision-making to avoid errors and ensure efficiency.
NPI stands for new product introduction.
And it really encompasses the entire
product development journey
from an idea or a concept
all the way through mass production and shipment.
As an electronics manufacturer, we live in the NPI phase.
People often say about making a product,
they say, “Hardware is hard.”
When they say that,
they're referring specifically to this NPI phase.
NPI is really a series of hundreds of decisions
of increasing complexity and consequence.
Really, it’s our job to help guide you through that process.
We have a philosophy around here.
We say, “Slow is smooth and smooth is fast.”
We use that philosophy really to help guide the decision making.
What decisions need to be made?
Are we making decisions in the right sequence?
What is the impact of each of those decisions?
We use this philosophy of
“Slow is smooth and smooth is fast”
really to avoid any unforced errors
or unnecessarily risky choices.
We’ve broken down the entire NPI process into six phases.
We use our philosophy of
“Slow is smooth and smooth is fast”
to guide you through each of those phases
from start to finish.
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