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Reddit for real results

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showing up. This is awesome. Um, I'll

just do a little quick introduction to

myself before we get kicked off. Um, so I'm

I'm

the um, community manager for the UK at

Reddit. Um, so I spend a lot of my time

talking to the wonderful people who use

our platform and make the communities on

uh, Reddit fantastic and inspiring and

exciting to be a part of. um because

Reddit really isn't anything without the

communities that that make it up. Um so

I'm going to talk you through um how to

kind of engage with communities on

Reddit, how to um kind of bring a brand

presence to Reddit as well and um you

know have a an impact that uh helps

drive like visibility um and um like

high sentiment for your brand on the

platform as well. So, I'll share my

screen quickly.

There we go. Um, you can see that. All right.

right.

Fabulous. Thank you for the thumbs.

Um, I just need to make sure I have my

chat open as well. There we go. Fabulous.

Fabulous.

So, I realized this morning that I

haven't actually timed myself talking

through this. So, we're we're just going

to get going and we'll see where it

takes us.

Um, but yeah, so like I said, I'm going

to talk you through how to use Reddit to

get results for your for your brand. So,

it's about community building. It's

about authentic brand presence on the platform.

Perfect. So, community is really the

place where like diehard fans hang out.

So, they're often hard to kind of become

a part of. You know, they're linked to

loyalty schemes. um memberships or they

just require more than like a few clicks

to, you know, reach them. And often

people don't find that particularly reasonable.

reasonable.

They're great places for surprise and

delighting members and making them feel

really special, but it's rarely a great

way to sort of reach a new audience.

It's it's a little lower in the funnel

for for most brands.

Social media on the other hand um is

kind of hard to meaningfully call

community in my opinion. Um so sharing

content on socials is a great way to get

the word out but it's often tough for

people to have this true dialogue with

followers. Um and it's even tougher to

facilitate like sharing with each other.

I think uh the the posts that you've

been doing, Millia, are a great way of

like actually managing to like wrangle

social media into something that

resembles community, but it is it it

takes a lot of finesse to be able to do

that. Reddit instead really works to

kind of bridge that gap between social

media and community spaces. So on

Reddit, communities are easily

discoverable and uh shared with users

that might be interested in the topic.

Um but the subreddits themselves are all

about that two-way communication.

So users don't expect this kind of

perfectly curated feed of images created

by community managers. Instead, they

want engaging conversations with other

enthusiasts on the topic. And although

that's powerful, I totally understand

that it can also feel like a risk if you

don't know how to effectively manage a

community on Reddit. And it can look a

little complicated compared to a lot of

other social media platforms. So,

So,

I don't need to tell you guys how

powerful community can be. You're here.

You obviously understand that. Um, but

as Reddit's membership grows, um, and

we've actually now overtaken, uh,

Twitter or X or whatever you want to

call it nowadays, um, as the fifth most

popular, uh, social platform in the UK.

So, it's coming up in more and more

conversations. People recognize that

Reddit is kind of community first and

can be a powerful tool. Um, but knowing

that it's valuable and knowing how to

use it are two very different things.

So, the reality is that often when

community professionals or or brands

join Reddit, they come in with the wrong

expectations and it can often make your

job a lot harder. It leads to missteps.

I can't tell you how many people a day I

deal with who are from brands who have

managed to get themselves shadowbanned.

Um, so you know that that's on us

though. You know, we need to do more to

explain what makes Reddit communities

tick, how to work with them in a way

that actually lands. So, that's what

today's about. Um, I want to give you

the tools and the insights to get the

most out of Reddit and connect with

communities in a way that truly works.

So, how you can engage with community on

Reddit, there's two ways that you can

really use to organically grow your

presence on Reddit.

So you can either start your own

community or you can interact with other

communities. Simple.

Um so I'm going to be talking through

both of these things and kind of how you

Yeah, you're you're very right, uh

Nancy. Like I spend a lot of time

working with mods uh to fight bots and

and really make sure Reddit stays clear

of them.

So the the big thing that makes Reddit

really really special is our moderators

or mods as we more colloquially call

them. So they're Redditors who um create

communities or join existing communities

and help ensure that they're fun and

interesting and well organized places to

discuss and share content. I think a lot

of people misunderstand like what a mod

is and how they work. um you know,

they're not the owners of a subreddit.

They don't control everything that

happens on there, but they are stewards

who make sure that things stay like safe

on topic. Um and I think a lot of people

kind of when they're trying to engage

with communities, um don't know how to

work with or deal with mods. Um so

there's a number of things that mods can

do. So they can create the look and feel

of the community. They can invite people

to join. They can um do fun things like

create user flares or um like create

certain types of mega threads or posts.

Um but then they're also important for

safety. So they can remove or approve

posts or comments. Um they can ban

spammers and other Redditors who might

be breaking community rules. Um and they

set the rules as well and they enforce

posting and commenting guidelines. And

as Reddit, the only thing that we

require for them is to keep their

community well-managed and to have like

their expectations clearly laid out. Um,

so if they decide that they don't like

the way that someone is posting, they

can they can ban them and and we have no

say in this. We don't step in and say,

"Oh, this is an important brand. Like,

maybe be nice to them." No, like they

get to set the terms and conditions of

their communities and and that's very

important to us. But there are a number

of things that they can't do. They can't

see an individual list of subscribers to

the community. Um sometimes we get

brands who reach out to us and say, I

want to know who's in my community. I

want to know their demographics. Um and

to understand more about them. Um and we

will say no because Reddit is so much

about anonymity or pseudonymity.

Um so it's not the best place to come

kind of um on a a data factf finding

mission to get demographic data. Um it's

more about this sort of like uh

qualitative interactions and sentiment. Um

they um also kind of can't know these

like granular things like who voted on

things in the community, who reported on

things with the community all for the

same sorts of reasons.

So now we know a bit more about mods. I

want to talk to you about um how to like

create a community. What the good thing

about creating a community is. Um, so

Reddit has gotten more and more popular

recently for, like you said, going for

real advice, getting feedback on brands.

Um, getting like, I want to buy a new

set of headphones, so I'm going to go to

r/ headphones and ask if somebody has

like feedback on the brand that I'm

looking at. It's become extremely

important for conversations about brands

and trusted conversations as well. Um,

it's also becoming more and more popular

in SEO. Um, Google answers, the AI

answers are often pulling from

conversations in Reddit. So, you know,

if you are able to kind of not control

the space, but you know, like have some

sway over the space, speak directly to

the people who are writing these

reviews. um you know you're able to

gather a lot of feedback but you're also

able to like shape the presence of your

brand on the platform and then you know

those uh like great interactions will

fuel uh the AI answers um so it's great

for visibility for trust for a brand um

you know like you said you're more

likely to go to Reddit to ask about um

the actual feedback and the actual

reviews from people than you are to go

to Instagram and see posts by

influencers who may or may not have been

sponsored and disclosed it. You know

what I mean?

So, we have loads of different community

types on Reddit. We have things like

support and discussion communities. So

something like r/starling bank UK is a

great place for people to come together

and share their experiences, share

company offers, how they managed to get

great deals um or brilliant customer

service they've received. Um some of

them are more passion based. So

something like um r/airfix is a lot of

like model creators coming together over

a specific brand of models um and they

get to nerd out about the products and

the media and you'd be surprised like

what people nerd out about in um Reddit

communities like some of them are super

niche it's incredible

there's a lot of learning communities so

communities of practice like uh

r/personal finance where there is like

huge amounts of knowledge shared on the

um subreddit hosted Wikipedias

um that you know teach people about how

to manage their finances and provide

support to them when they have questions

about what to do next. Um oh yeah, frogs

with hats is great. I really like um

what is it? R/fat squirrels or

something. Um no, fat squirrel hate.

That's my one of my favorite ones. Um,

it's also good for finding great

stories. So, you know, if you want to

find like great UGC moments, um, and

things like Am I the Um, or you

know, other like streamers and

podcasters go there to like find clips,

um, and like source stuff from their community.

community.

So, here are some of the ones that live

on Reddit at the moment. We have like

r/revolute which is run by an incredible

mod who I work with a lot. Um, you know,

the Revolute itself works with the mod

team to reach their customers. Um, it's

an unofficial subreddit, so it's not run

by the brand. Um, but the brand has a

great presence in the subreddit. Um, and

works closely with the team in order to

provide that extra level of like support

from the the brand internally. Um, we

have r/ enter the dungeon, which is a a

really cool uh video game with 187,000

uh members. Um, and people will share

like how they build their um like

character, how they do their runs in the

video game, and it's a great place for

people to just have fun and talk to the

community around like the product. Um, r/gofundme

r/gofundme

is also um a brilliant space. This one's

company founded, but it's communityrun.

Um, and people give each other tips on

how to set up a great GoFundMe. They can

share ones that they think are

particularly um good and deserve more

visibility. Um, so, you know, it's a

brilliant space to like connect with

people, but also get help and support.

Our/Manchester is is really good as

well. Um we're we're going up to

Manchester for a mod meetup and uh we've

been asking them where's best for us to

go. So nurturing your community is an

important thing. You can't just set up a

community and expect people to come. Um

I think we all know that from social

media nowadays. Um but it's not as

difficult or as stressful as it seems.

Um I think people um you know again are

a little confused about what the role of

um someone who sets up a community is.

So it's actually quite simple. We have

kind of five key steps which is creating

and posting content. When you first set

set up a subreddit the most important

thing to do is to populate it with

content. You don't have people there yet

to discuss and to talk amongst

themselves. That will come later. But

first, you need to put in interesting

content um that sparks discussions and

gets people thinking about the subject

of the subreddit. And then once that's

in there, it can be picked up by the

popular page, by the people's feeds, and

be fed to them so that they can find it.

But if there's no content in the

community, then there's no reason for

our kind of like machines in the

background to do their job.

Um responding to users is is super

important. Reddit runs on conversations.

The more conversations that are in your

replies, um the more like chat that's

happening on posts, the more likely it

is to be surfaced to others. I think

this is pretty um standard advice across

most social media platforms. Um but

making sure that you're really driving

that that chatter can make people feel

more uh comfortable to open up and to

post and to talk on the subreddit, which

is what it's really all about.

Um having a team of moderators is

important as well. Um you know there's

there's background stuff to be done like

setting up rules um setting up things

like automod or um post guidance which

is all kind of like a little bit crunchy

stuff that happen has to happen in the

background and we have tons of articles

to help people. But sometimes it just

helps to have a team around you. you

know, something like a a LinkedIn um

channel, a Instagram feed, uh you know,

a Facebook profile. You can't have a a

group um like actively moderating it. Um

you know, you can have people helping

you in the background, but they don't

live on that profile with you. Whereas

in a subreddit, you can do it as a team.

Um, and it's actually really nice to

have like all of you visible and

replying and getting involved. Um, so

that's a brilliant uh highlight of of subreddits.

subreddits.

Finding moderators, you could do that in

a number of way ways. We have um r/ uh

need a moderator which you can post in.

Um you can reach out to an admin like

myself and they can help you find

moderators. We have a bot which suggests

people from your community who would be

a good moderator. He's called Modbot. Um

and then there's kind of like um hub

subs called like r/ukods or r/mods

Brazil which are great places to find

moderators who are in the same um

location as you.

Um so it's also important to like update

your visuals and your rules as the

community grows. then like the

expectations may change. Um things might

flag up that you didn't realize you had

to consider before. Um so it's good to

kind of keep that keep that updated. And

then collaborating with other mods from

different communities is also great. You

know, we have so many subreddits that

hold like fun joint events or like

cross-ost each other's content. Um, you

know, we have r/UK food um likes to like

host takeovers. So, they do like events

uh a week every like few months where

like r/ Ukraine will come in and do like

a Ukrainian food event. Um, which is

super super fun and cool and really

helps boost the visibility of all these

So, you know, creating and posting

content is just, like I said, it's all

about whenever you see something

relevant to your community, post it.

Like, it it's not a place that has to be

super polished and and super finished.

Like, just get that content in there and

you'll be surprised what people like

really latch on to and enjoy in Reddit.

Uh, it's just about consistency really

and starting a habit of posting continuously.

continuously.

So, good content on Reddit is all about

being relatable. Um, you know, you want

people to feel like they're in a group

of friends. It's it's not about like the

polished feeds that you might find

elsewhere. Um, you want to share and

like that anonymity allows people to

like open up and talk about their

stories and situations in a way that a

lot of other platforms doesn't allow for.

for.

Um, Taskmaster here. We're having a

discussion about how Millie has never

seen Taskmaster. Um, so shout out in

this slideshow. Um, but relevant and

timely posts really helps as well. Um,

there's a a bit of a kind of news cycle

that happens on Reddit. People come

there to get like updates on like fun

pop culture things that are happening.

um you know so if there's anything

that's informative or lets people know

about what's like occurring in the world

that's brilliant.

Uh entertainment is also key. I think

this is is true across most of the

internet. People love that sort of

light-hearted stuff that makes their

day. Uh memes in jokes um visual media

especially. Um, but it's also especially

fun when there's like like jokes that

have been going on in the community for

a while um that make people feel like

they're sort of part of the inroup or

something bigger.

Um, and then engagement as well. You

know, it's important to, like I said,

get those conversations flowing, get

people feeling like their input is

valued. You know, you can do things like

this kit design contest here, which was

um in r/O that was super super popular.

Um calls for questions, caption

contests, AMAs. Um because like there's

so little limitation with how someone

can reply. They can post images. They

can post videos. Um they can share long

like sections of text on Reddit. There's

no character limit. Um it means that you

can get like really um really involved

and they can actually um like

what's the word contribute in a

meaningful way.

AMAs is also one of the like best things

about Reddit like people really expect

to see AMAs on the platform. Um, and

they are brilliant for brands because if

you have someone in a brand or in your

company that has some like an

interesting niche job, then 100% Reddit

is the place to share it. So, you can

see in the the top right hand corner, I

know Alex Horn and Pierre Gassley like

draw attention, but in the top uh right

hand corner, we have a cheese munger at

Neil's Yard Dairy. Um, this was posted

in our/London. It was really popular

because people like you don't think

about what a cheesemonger does on a on a

daily basis. You don't think what like a

glass blower does or you know like

someone who cleans hotel rooms for a

living. Like what is their dayto-day

like? Like what are those burning

questions that you've always wanted to

ask them? And you know, we've had like

game designers come on. Um, you know,

like someone who works in like the the

smallest office in the corner of a bank

who does a job that nobody's ever heard

of. Um, and it's like it's super fun to

hear their insights and what their day

is like. Um, we also we had one uh

recently that was um, I just ate a one

pound u microwave meal. Ask me anything.

That was my favorite post from the last

month. Um cuz that went absolutely

viral. It was really funny.

I think about cheese mongering more than

normal. It would have been a perfect uh

perfect AMA for you.

Um, so if you don't want to start your

own community and run loads of events

and fill it with content, there is, you

know, tons of ways that you can reach

your audience on Reddit um, without like

actually setting up a subreddit as well.

So creating a brand profile is super

super easy. So you can see here that we

have England Rugby and they have a

little official tag next to them which

shows users that like this is actually

the brand. they're speaking directly to

the company. Um, we verify these people

as official users. So, you know, the

users know that they're talking to the

real deal. So, a brand account really

allows you to keep um access to like

activity and conversations even when

employees leave. You don't want an

account kind of connected to a single

employee. Um, so you can set up one of

these brand accounts.

Then, you know, so much of it is about

like engaging with people on the

platform. You know, if you're if you

have like um a subreddit that is

dedicated to something similar to your

brand or maybe even the brand itself,

you can head in there, reply to

questions, um like actually like give

people updates about fun things that are

coming up. um and just like kind of get

into the you know the chats that are

already happening.

So a there's no real difference in brand

account versus personal account breach.

Um you know they're mostly exactly the

same thing. They just have that official

tag. We don't penalize brands for being

on the platform. But we do work with

them more closely as admins. So, we'll

give them extra little information and

tips and tricks um compared to like a

user who who's just on there for like

gaining karma and having a good experience.

experience.

We also really really encourage brands

to work with the mods of the communities

that they're posting in. Um a lot of

brands will just kind of like go in and

be like, "Oh, this is a community that's

dedicated to something that is to do

with us. let's just start posting and

the mods will, you know, we've seen how

important communities are to mods. Um,

how much work they have to do, how much

they've built it from the ground up. You

know, they will often kind of naturally

be like, "What is happening? Who is this

person? Why are they claiming to be this

company?" If you approach the mods

first, um, then

you know, you can actually start working

with them. they know this community

inside out. They're, you know, extremely

um like clued into how the community

ticks, how it works, um what's exciting

and interesting to them. So, if you want

to do brand activations, like the mods

will often like pitch in, help out. Um,

even though they're working for free,

like I've worked with mods who we've run

like a football community awards that

spanned over seven weeks worth of work

with me and the mods like in Discord

collaborating. Like, they're excited to

have these fun um brand activations on

their on their profile. So, they're

often really excited for you to reach

out to them and actually work with them

more meaningfully. So, that will be my

number one tip of engaging with

subreddits um is make sure that you

reach out to and talk to the mods

because they're they're fabulous people.

I'm biased, but they're fabulous people.

So, crossosting is another great way to

get content out there. Um you know, you

can find communities that share your

focus. you know, posting in things like

r/mov or r/true films um and then post

them into other communities um by using

the crossosting function. And that

really helps to just like get more

visibility for like the single um like

So,

it's really important when you're like

going into a subreddit and sharing your

post that you you follow is what we call

it. Um, so making sure like like I said

that you um like say a quick hi to the

mods. You get a feel for the vibe of the

community. You're open about your goals

and what you're trying to do because

mods are very savvy savvy people. So

they'll see you straight through you if

you start trying to like advertise in

their subreddit um without approval or

permission. Um so you know their input

can also be super helpful like I said.

Um, and just check the rules before you

reach out to them. Um, if you ask them

to do something and they say no, it's

rule number two not to do it, it shows

that you haven't done your research and

that you're not kind of trying to muddle

in and and check the vibe, like I said.

So, we've had some brilliant brand

moments on Reddit. Um, we actually got

uh r/O.

um we found them like a a pot of money

through our community funds um

initiative and that enabled them to

sponsor Reddic the the um football club.

So Reddic FC is sponsored by R/OTO

um which is so much fun. Um we also did

a load of Eurovvision um brand

activation. So, r/ Eurovvision, the mods

of that community are fantastic. Um, and

they we flew them over to the

Eurovvision Song Contest. Um, they got

to interview a load of the um like acts

for the Eurovvision this year and last

year. Um, and then we posted in those uh

communities as well. Um, so that was a

lot of fun and a great way to get brand

visibility on the platform.

And um then we also had like a fun

comedy night on r/casual UK. So we

worked with agents from um you know like

comedians and uh invited them onto the

subreddit to like do standup and answer

questions. Um it was a lot of kind of

like AMA crowd work. It was really cool.

So, we had Jimmy Carr come on um and uh

like do I don't know, it probably won't

so yeah, he came on and like did uh like

an AMA, but it was essentially like

roasting the questions, talking through

them, and doing standup based off of

them. So, that was a lot of fun. And

like I said, we've done a lot of AMAs.

um you Tom Carriage um we've had Alex

Horn on you know just people who have

come in and talked about their brands

their personal brands the work that

they're doing um and these often go down

extremely well

so I noticed there were a couple of

questions um in the chat about like how

you get kind of account verification um

if there's anything that you can do to

like raise your profile on this on uh

the platform and that is where like

myself and other admins come in. Um, at

Reddit, we try to be as like connected

as possible to the users on the

platform. So, I have kind of like a a

spreadsheet with all the mods that I

talk to, and there are like 1,000 people

on there. Um, so we try really hard to

like work with these subreddits to

really help them grow. And, uh, we have

a brilliant partnerships manager who

works directly with brands. Um, I work

directly with the brands and the mods.

Um, you know, we're always trying to

pitch in and facilitate these bridges

being built. So, if there is anything

that you need, um, then literally just

message me on Reddit. Like, my inbox is

always open. You can message me on

LinkedIn, too. Um, on Reddit, my

username is you misdrifter.

um you have any concerns, thoughts, um

you just want to chat about Reddit, then

I'm here. It's my job. I'll always be

available as your contact. Um so, you

know, please feel free to reach out. Um

we also have things like webinars um

that are hosted um on Zoom. So, this

sort of thing we do very often. They dig

down into like deeper topics like how to

upskill your modding, how to like reach

um more people on the platform. Um and

they get together people from like

gaming community, sports communities. So

we we love our webinars um on Reddit. Uh

we also host a lot of meetups. Um, so if

people are interested in Reddit and want

to come and find out more, then we do

these like, you know, at least once a

year, um, usually two or three times.

Um, and then we also have r/UK mods. So

if you're based in the UK and are

interested in learning about modding or

finding out more about Reddit in

general, then you can find us there very easily.

easily.

Um, so yeah, that that was my spiel. It

was actually all right in terms of

timing, I think, in the end.

Um, but yeah, happy to take any

questions and and give answers.

I would say that you nailed that timing.

Thank you so much.

She did. I had one eye on the time.

Yeah, nailed it. We do um we have a

couple of questions and if folks have

any questions, they want to come up and

raise their hand. You're very welcome to

as well. Just use the raised hand

feature at the bottom of the screen. Um,

but yeah, let me kick off with a few

questions. Mhm.

Uh how do you find moderators?

Um so if you're looking to find if I'm

looking to find moderators, um what I

will do is I will um find who is being

particularly active in a subreddit. And

I do this one of two ways. Either I put

out a call on the subreddit and I say,

"We need moderators. Um please please

help." Um, and a lot of the time we'll

we'll get a flood of volunteers for

people who who really want to help grow

the space um and keep the space safe.

Um, that's such a huge part of of my job

and what I do dayto-day. Um, we can also

look up, we have a lot of kind of

dashboards in the background where we

can look up who is um making reports,

who is um like trying to like make a lot

of posts and comments and stuff on the

subreddit. Um, and often those people,

even if they've not put their hand up,

if they're reached out to will be like,

"Oh, yeah, I never considered modding,

but like I would like to do it and I do

care about this community." Um, you can

do this very easily if you're a um like

a creator of a a a subreddit as well.

So, you can in the same way that I have

done like put out a post saying, "I'd

like a moderator. here are the

requirements that I would need for

someone moderating. Here's what the job

would entail um and what I need you to

do. Um but then also like I said, you

can use the um the the bot that we have

to find u moderators. It runs exactly

the same information that I get on the

back end. Um it just doesn't give you

all of the like data and details. It

just kind of spits out the names for

you. Um, but if you want any help

finding moderators, again, send me a

chat message and say, "I need some

moderators. Help me." Um, and I'll go

and do it for you.

Will do. We'll do. I'm taking that offer

very literally. Um, can we build bots

for Reddit as well? Wondering if there

is a marketplace for tools?

Yes. So, um, we do. It's called the

Reddit developer platform. Um, so it's

very easy to find if you just Google

Reddit developer platform. Um, or I can

post the I mean etch you might just be

able to find it by uh by googling that.

Um, on there is a ton of tools that are

built by our incredible like developers

and they are Reddit users as well. Um,

so we have moderators who um build bots

like um um like ones that can ban

accounts that have been flagged for

spammy activities. Um we have a really

cool one called community home which

allows you to host loads of like cool

resources in like a fun and eye-catching

way um at the top of your community. Uh

we have one which is a ticket

marketplace um which can help you sell

like um like football tickets, season

tickets, that sort of thing or even like

theater tickets. Um I think Oasis um r/

Oasis used it recently, r/ coalplay used

it recently because of their um ticket

reselling stuff that was happening on on

the subreddit. Um but you can also build

your own bots. Um it's currently uses

node. Um I believe I'm not a developer

myself so sometimes things wash over me

when people talk about the developer

platform but yeah it currently uses

node. Um so if you know that programming

language that's great but we are also

working on um a way to make it a little

bit simpler for people who don't have a

coding background so that they can kind

of just build it with with boxes. I

don't know what the real term is but you

know you just you put the boxes and you

create a workflow. Um, so yeah, we're

currently working on making it more

accessible, but the the whizes over on

the the developers team are are hard at

work on that.

That's super helpful. To kind of set

expectations, what would be like a

typical timeline to get a community from

zero, from just like an idea to the

point where it's kind of growing and

maybe even then self-sufficient. M so we

have a lot of programs internally in

Reddit to help like take a community

from zero members um like to the moon

essentially. Um so um it depends really

on the input that you're like willing to

put into the community if you're able to

post kind of like daily and like commit

to answering questions. We have

subreddits that um have had zero members

and we've taken to a thousand is kind of

like the the hardest hurdle um and then

up to we've now got one that's hit

30,000 members and it was started in

May. So because they were posting and

then like we helped them kind of like we

tweaked some things in the background to

like give them a little bit of extra

visibility. um provided a lot of

resources to the mod to to help like um

like accelerate the process. But you

know, the one that I'm thinking of, it

was a a Cambridge University student who

started a subreddit about Chinese

architecture um because they study um

art history and architecture.

Um there were, you know, they didn't

have any like brand recognition,

anything helping them in the background.

uh they just started up this niche

community where they shared pictures of

Chinese architecture um and that got to

to 30,000 members in in a couple two

three months. So yeah, it it's

definitely doable if if there's an

interest for it and um you know you can

commit to to posting and and commenting.

Fantastic. A question a little more on

um personal brand if we want to get

better. So it says, "What's the

recommendation to raise our personal

brands if we want to get better on

thought leadership or be like a creator?"

creator?"

I think the most important thing is to

put yourself in subreddits where your um

information is helpful. Um so we

definitely have people who are less

anonymous um and like share their

thoughts and opinions on um Reddit. So

you know things like there's a lot of

places where people will ask questions

about like how they go about doing

things. So um without knowing exactly

like what the thought leadership is like

for example we have our UK personal

finance where a lot of people who work

in personal finance and banking will

answer questions and give people

guidance and help. We have r/ legal

advice um where people will go in and

and if they have a background in law and

an understanding of how things work,

they can answer questions from people

and these people gather quite a

following because they're known as

trusted and helpful. Um it can even be

something as niche as like r/skilled

worker visa UK. Um where people will go

in and and talk to you about how you go

through that process. Um, so there's a

lot of kind of professional communities.

We have like r/d doctors UK, which is

actually where the junior doctor strikes

from a few years ago were planned. They

were planned on Reddit. Um, and people

like kind of gain more professional um,

like sway. They gain more professional

like kudos by getting involved in those

conversations and helping to plan. Um,

you know, we have one mod of that

community. He's a a neuroscientist who

is now moving more into the sort of

political side of um of doctors. My my

dad was a kind of political doctor um

and yeah has definitely raised his

profile um in the community by like

leading some of these conversations on

Hi, I'm Aen. This I've been very excited

to join this uh master class because I

have been a lurker for all my life

maybe. Yeah, pretty much. But I haven't

figured out how to properly contribute.

So, I now have a startup and a friend of

mine who has a startup, she's doing

really well actually, like she's quite

um she's an influencer, but she recently

got banned because when she was trying

to answer questions, it was her product.

I mean naturally like we want to sell

our our product but how do you build

kind of like that relationship and then

also be able to market your brand as an answer?

answer?

Mhm. So like I said in the presentation

like making sure that you reach out to

mods and you just have like a quick chat

with them can go like a super long way

to making sure that you don't get banned

on that specific subreddit. In terms of

Reddit as a whole, um we do sometimes

find that our spam um like bot is a

little overeager sometimes. Um so can

kind of like um bam people because

they've like shown signs of being

spammy. And a lot of times when when

brands or um individuals who are u

marketing their services come onto

Reddit, they'll they'll post something

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Reddit for real results