Dana White | This Past Weekend w/ Theo Von #470 | Theo Von

today's guest is an entrepreneur he's a

renegade he's a business moggle and he

is the head of the

UFC um he's from Massachusetts and I

couldn't be more excited to go a couple

rounds with someone uh today's guest is

[Music]

White I'll sit and tell you my stories

stories

shine on

I do you feel handsomer as you've gotten

more in

shape you you guys got to deal with

Celsius yeah it's pretty good yeah it's

awesome man so um it's good man we've

had a really great year we've um it's

been fascinating man all types of just

interesting people rappers Robert F

Kennedy um we just had Wayne

Gretzky um I don't know who else we

gotta do Trump yeah we get closer I'll

get you Trump if you want to do them

yeah well we had sexy red on and she's

from the hood right she has some pretty

ratchet stuff she sings about like her

vagina stuff but people love her right

that's her yeah sexy red is wild she

yeah uh and she is actually pregnant as

well the best part of it was that the

end I was like Hey I'm going to invite

you to UFC fight sometimes she's like

I'd love to go that would be awesome so

the hood would really show up for that

what did you think about slap well it's

a great question brother um first of all

I didn't know I didn't know what being

there makes it you're like oh my God

this is amazing I like how it's bite

siiz in the way that if you want to like

hang out with friends and chat you can

be talking to your buddy and you know

exactly when the action is going to happen

happen

so where UFC you don't want

to good so I loved how it was like very

diges like okay it's like hold on dude

chill let's focus this is it um I like

the people that were there I thought was

really interesting I can't tell when I'm

there there's moments where I'm

supporting and then there's moments

where I'm heckling almost right there's

respect for sure but I could like I

don't know it was weird like cow like

cowboy Cerrone is there and he's like

knock him out them slides like one guys

wearing sandals you know so I think

there's a little bit of a peanut gallery

aspect there is um but there is at UFC

too though I mean there there's a lot of

lot of yelling and [ __ ] talking at UFC I

think UFC has become a lot more

sophisticated over the like the last 10

years yeah but before that it was was it

really quite a slap crowd yeah oh well

dude I remember when I first heard about

UFC it was like the kids who were not

going to finish School were watching it

right it was like they had a VHS it

would like come in the mail that dude

exactly yeah dude that dude yeah that

dude talk about a guy that's become

famous just off [ __ ] one picture of

sitting in the crowd um just bleed he

works with blood drives now too which is

crazy huh no are you serious no I'm not

but that would be yeah but that would be

actually it's not a bad partnership dude

I'd [ __ ] I'd pour a 12 oz O Negative

for that guy if you asked me to that an

animal tell you something fascinating

about the slap content so there's a

there's a woman named Amy Kaplan and

she's she's a media member right and I

don't know who she writes for but she

comes to everything UFC slap she

supports whatever right so when she

showed up to slap on um on Wednesday she

had 20 followers on Tik Tok so she

posted the the the the video of Sheena

the women's one knocking her out right

now it's at 1.6 million views and she

has 36 00 followers off one post from

slab how crazy is that this is the one

right here yeah you should you should

have cut that up and put it out that's

all all the all the influencers that

come they love it because the content's

so powerful

oh listen to me if you take the NFL the

NBA Major League Baseball the NHL UFC

WWE NASCAR Formula 1 PGA and a couple

other ones you combine all their numbers

together on social multiply them by four

they don't do what power slap does no

way [ __ ] fact and when when you post

this content it is unbelievably powerful

man yeah other things that I thought

really about it I liked how I wish I

knew some of the fighters better I know

some of that takes time and get you know

him right 100% this is only our fifth

ever event it's been around for eight

months and yeah no this thing's a

[ __ ] Juggernaut though man but I dug

it dude I'm sitting there with my buddy

Sheldon Sor and uh we're like holy [ __ ]

dude this is so much fun fun like I I

was like I was excited to come back it

it I'm not going to say it surprised me

but it did when the guy like almost got

a haircut off of his yeah he has that

beard you don't even know if he has a

chin you're like what if that dude

doesn't even have a chin and he's just

[ __ ] out here that's one of the

things we've been talking about you know

it's some of these beards are so big

tell where the hell their face is I I

agree that's hilarious but I kind of

love that aspect of it it's a little bit

of camouflage dude where some guy rolls

out there with a naked chin some little

[ __ ] nudist you know you're like this

guy's got to calm down this pervert puts

him grow a beard man did you did you

make it up to Red Rock after no I didn't

it was [ __ ] Mayhem up there yeah we

go to the high limit room after and big

party up there at Red Rock after the

thing and everybody's gambling and all

this [ __ ] but we had done this thing we

did a sweep Stakes where somebody would

get the opportunity to come and and

gamble with me and Steve will do it

right so we sit down at the table you

couldn't [ __ ] write this you couldn't

write this sit down at the table I give

the guy five grand we start gambling and

he just leaves with it we start gambling

and uh me me and Hunter were just

talking about Hunter was his coach

Hunter was kind of coaching him over

there on the side and Hunter said the

guy was so nervous he's like you know at

one point he got up to what Hunter eight

grand wow he was up to $8,000 he had won

he was in the [ __ ] perfect seat at

the table up to eight grand he's up to

nine grand now and and and I said listen

you don't have to stay here you can you

can leave whenever you want whatever

he's asking Hunter questions Hunter's

like Dana doesn't care if you want to

leave you you can quit when you want to

so he says okay this is my last bet then

Win Lose or Draw this is my last bet he

puts it up Steve will do it throws a

thousand up on it underneath the guy put

up like four or 500 Steve puts a

thousand under it he hits a [ __ ]

Blackjack and wins I mean you couldn't

write a better [ __ ] story than that

so the kid leaves there with almost 10

G's and uh you know won the sweep Stakes

come gamble with us and actually got the

experience slap got to go to the party

after and actually won 10 grand and win

wow yeah that's incredible I love doing

fun [ __ ] like that yeah dude you know

what you do a great job of that I'll say

like I tune like and even now just being

in the facility and seeing like the

kitchen where you guys shoot the uh [ __ ]

it Fridays and stuff I'm like man that's

pretty brave were you concerned about it

at all at first like just putting

yourself out there like that because I

think there's always this wall between

like is it you know when people step

into like putting themselves out in a

social media yeah no I I don't care I've

been doing it for so long I mean uh I

mean I was doing these video blogs

before this whole influencing thing was

a thing you know what I mean I used to

do video blogs on YouTube they would

follow us around in the plane going to

events and all the behind the scenes

type stuff so I I've been doing this for

a long time it doesn't bother me yeah

what um what kind of tunes do you listen

to what kind of music do you listen to

I'm into I'm into

so many different types of music I like

uh I mean my my all-time favorite bands

are Rage Against the Machine the Beasty

Boys and the Red Hot Chili Peppers um

but I listen to Everything I listen to

80s music listen to 70s music I listen

to uh rap I listen to you remember your

first concert you ever went to first

concert I ever went to is kind of weird

it was Berlin I went to Berlin it's a

band yeah oh yeah familiar with them

okay no more words you know oh yeah wait

no more words play A Beat of it

no more words no more words I'm thinking

of More Than Words I'm actually going to

the cult tonight Cults in town I'm going

to the cult and they're British huh yeah oh

oh

yeah you know the

[Music]

know who'd you go with I okay I get a

little bit of an energy now for what's

going on there will you stop it was

Michael bising the D you know he used to

be a DJ I didn't know that dude he has a

great story about uh somebody um stole

his records one night isn't this right

is Michael bisbing somebody stole his

records right he's the [ __ ] DJ right

like the last guy you want to steal from

right some one guy some oneeyed [ __ ]

you know Music Maniac running Skrillex

you know so he [ __ ] F he F he finds

out who the dude is right the guy denies

it he pops the trunk and the records are

in the [ __ ] tr dude and I think he

put the dude in the trunk did he really

I think that's how it ended but yeah uh

anyway he was a DJ but um no I wasn't

familiar with them my first I I I did

see Duran Duran recently though I did

too they were great yeah I thought it

was pretty good man they were great yeah

I I was very impressed with how good

they were I love live music so I go to

lots of concerts there's this there's

this kid so funny you say the cult I'm

going to the cult tonight I see the cult

all the time big cult fan too cult's one

of my favorite fans of all time so I uh

I I I go to the cult and some band

called Dez rocks is is opening for him I

never heard of them and uh so I said ah

let's just go walk around we'll come

back later I come back and they have a

couple songs left I was Blown Away

really by how good they were Rock I was

so blown away that I jumped on on a

plane the next day and saw him again in

San Diego yeah and I saw him in Utah now

most of the music that you see for UFC

and power slab is Dez rocks no way when

do the commercials like the commercials

and all the hype pieces I use his music

oh it's amazing man yeah he's he's

incredible he's playing the trador in La

uh next Sunday oh sweet I think I'll be

out there then let's go you're gonna go

I'm gonna fly in for it you are yeah you

want to go yeah I have to go now but

yeah I'll go [ __ ] yeah let's do it um

yeah I'll go and uh I'm going I think

you guys are going to the Motocross on

Sunday yeah no uh with John shahii are

you guys doing that thing I'm doing

Nitro Circus I'm Nitro Circus tomorrow

I'm going to go oh it's tomorrow it's

tomorrow in Anaheim yeah yeah I actually

I'm meeting Trump tomorrow morning for

breakfast on his plane wow his plane is

landing here we're gonna have breakfast

on his plane then I'm jumping on our

plane and going to uh to Nitro Circus oh

that's going to be fun yeah I wanted to

be over there what does Trump have for

breakfast you think have you had

breakfast I'll tell you tomorrow okay

okay tell you tomorrow all right what uh

what would your walkout song Be You

there's so many good ones to choose from

I sort of lived vicariously through the

through the athletes over the last you

know however many years cuz I picked a

lot of the songs for a lot of these guys

to walk out to yeah do some of them just

not want to pick it some of them don't

even give a [ __ ] what could care less

like they could die they're not even

going to know what music's on the way

there nope oh damn yeah most most of

them didn't even care in the early days

and yeah you can't die on it with

Hillary Duff when you're going to the

[ __ ] War yeah no most of the music

that that was picked back in the day was

done by me and um but the but the

walkout song's important it's a big deal

it's one of the things that if if you're

not a big star already and the song

comes on and people connect with the

song and like it they're like oh who is

this guy it's a big deal yeah Bobby

green I think does it pretty well I

noticed he'll kind of change his up and

he brings so much energy you know but I

think you can feel his energy when he's

coming in uh porier has that James

Brown you know some of these Fighters

come up with songs that I would never

dream of could be a cool

walk-in song and yeah the walk-in song

is is a fun but very important part of

the the live event yeah I think so man I

want to yeah and I want to say too man

just your bravery and doing and keeping

things going during the pandemic it

changed everything it gave a lot of

people a feeling like that there was

still somebody that could do something

different it gave a lot of people a

feeling that like um Everybody wasn't

subject to uh kind of like the

privatized tyranny that's kind of gone

on yeah you know and um I agree with you

and man it made it made me so much more

of an involved fan dude that's awesome

well I appreciate it it listen the

pandemic never made sense to me and and

again because of my close relationship

with Abu Dhabi you know I knew over

there they they were doing testing and

they were doing all this stuff I'm like

if they can do it why can't we do it

over here yeah and why couldn't we

create you know this space you know they

ended up calling them the bubble but

this space where you know everybody was

tested you knew everybody was clean and

we couldn't put on an event we did it in

Jacksonville we did it in Abu Dhabi and

you know I'm one of these guys I love

this country I I I love America uh this

country's obviously been very good to me

my family and uh a lot of my friends and

employees we don't just [ __ ] roll

over and hide in this country man this

whole pussification of America and

everybody you know [ __ ] scared of

everything and whatever I was like if

this is as bad as they think it is

or they're saying it is [ __ ] dead

anyway yeah we're going to die you don't

want to die yeah just wearing a mask

they can't even see your face yeah dying

a mask hiding in your house oh hell no

so what do you think your walkout song

would be look can it just be the cult

sure I do the cult I do the cult uh I do

the cult sheel

Sanctuary um or listen you know when you

can never go wrong with the walkout song

ACDC yeah you never go wrong with

ACDC I'm trying to think of an ACDC song

I'm a little bit Back in Black yeah back

for those about the rock For Those About

to Rock oh that's the [ __ ] my brother

used to beat the [ __ ] out of need all

that music exactly some good ass

whooping music oh I still I have a

floating rib that was originally not

floating uh because of half of aliceon

Chain's second album

album

CH ohud G and chaines fan bro we would

lose bro one time I go over to Perry

frell's house right I relapsed first of

all I relap laughs at a one-year-olds

birthday party so obviously I've had

some tough times but um I A friend of

mine who's in jail now I think but at

the time he had a child a friend of mine

had a party at Perry frell's house CU he

had a nice home and it was a

one-year-old birthday and I go in and I

didn't know who Perry farell was I'd

listen to him you know I just couldn't

recognize him right and then I'm just

there's this dude kind of just mumbling

around by this big bookcase and I go

over there I'm [ __ ] talking to the

dude about these different books and

ended up being him anyway the story is

anticlimactic but yeah I met him at a

one-year-old birthday party and neither

one of us knew the child which I think

also made it weird and we talked about

that a

little it's weird to be at a really

small kid's birthday and pretend that

that he's bigger or something right you

know um what is that Nick chenade oh

that's chenade yeah yeah yeah that that

that's that that's a good one you know

it was fascinating too because a big

chenade big chenade fan and uh I

actually didn't go to my high School

10-year reunion because sheno Conor was

playing at the Hard Rock I went to see

sheno Connor instead and um then to meet

her and go through this whole thing with

Connor and she was such a incredible

performer and had such a great voice and

I think this kind of goes to what you

were talking about about putting

yourself out there you know she ripped

up that picture of the Pope on Saturday

Night Live that night and she got

[ __ ] just attacked by everybody I

mean everybody just started coming after

her and she got beat on for so long that

she actually got to the point where she

would have terrible anxiety when she

would go out and try to perform wow so

leading up to that Connor walk out it

was uh we didn't know if it was going to

happen or not happen live even though

she was there and we had done the deal

with her to come but um yeah I adored

her she was a really good person I liked

her a lot and uh sad to see her go but I

was a huge nade fan did you like give

her a pep talk before is there any kind

of communication like that 100% I

absolutely did yeah I can imagine I can

totally relate to what you're saying is

if if the you think the media especially

or people some people are on your side

and how they would be so scary

especially if you're a singer to go out

there yeah it's it's listen when when

you're out in the public and whatever

the thing is with me is I don't give a

[ __ ] I don't give a [ __ ] give a [ __ ]

what anybody says or what anybody thinks

I have this mindset I know exactly who

the [ __ ] I am I have my circle of people

that I hang around with who know me and

know what I'm about and whatever and uh

anybody else who doesn't like it or

doesn't want to too [ __ ]

bad okay were you always like that do

you think always like that wow I was

always like that CU that's the part that

I think these days it gets a little bit

harder to create like I mean I I I work

for myself right and so um it's nice to

have your own space where you don't have

to answer anybody you have to answer to

advertisers sometimes but at this point

you can also sell direct to Consumers

you can say [ __ ] card advertisers if

you need to I will never ever answer to

a [ __ ] Advertiser never yeah I've

been through it yeah believe me yeah

listen this is really easy [ __ ]

solution pay me what you owe me and you

go your way and I'll go mine pretty easy

[ __ ] Solution that's it yeah yeah

don't you can't ever let these these

[ __ ] people hold you hostage or to

you know try to change who you are or

what you stand for or um try to try to

uh determine how you're going to run

your business yeah [ __ ] that [ __ ] do you

think that that is becoming more the

common place or that it got to be the

common place and now we're getting out

of that I think it it needs to be the

common place you

cannot you cannot be held hostage by

advertisers I mean uh Dave Chappelle has

this great um

comedy thing that he was doing and he

says uh you know everybody asked me why

I don't have a tennis shoe and you know

I've been offered tennis shoe deals you

know I don't have a tennis shoe because

as soon as you do something they don't

like they take the tennis shoe away you

it's gone and all that [ __ ] and you know

what I mean he's right yeah that's why I

don't [ __ ] with Hollywood a lot man I

don't do a lot of [ __ ] they say come do

this come be in the movie The guy calls

me [ __ ] Ricky Furley or whatever

calls me hey you want to be in the you

know dopesick 11 or whatever the [ __ ]

movie is I don't give a dude no I don't

want to [ __ ] I don't want if they I

don't want them to be able to write an

article to be say hey we took this away

from this guy because he said this yeah

I don't [ __ ] need any of that [ __ ]

100% and they only came to ask me once I

started doing my own thing anyway so

[ __ ] them sorry man I'm obviously angry

about that but um but thanks for some of

the yeah you're not wrong you're right

yeah there's a lot of that energy in the

world that way it's got to be 100% man

you let these people come in and and and

you know these people are paying to be a

partner with you to to to put their

logos with you and be with you until

something go you find out who's with you

and who's not when the [ __ ] hits the fan

yeah you know what I mean I say this all

the time it happened with me and my my

employees during coid right during Co

they're laying people off and whatever

we didn't [ __ ] lay anybody

off didn't you didn't you negate some of

your salary or something what did you

guys do no I said I would but okay I

said we're going to go through this

we're not laying anybody off we're going

through this yeah and um you know every

Christmas party I get up on stage and

tell my [ __ ] team how much I love

them and how important they are to me

and then the scariest Time In Our

Lifetime uh hits and I'm like hey yeah I

love you guys so much I'm G to [ __ ]

lay you off some of you have been with

me 10 15 20 years th I'm one of these

guys the whole [ __ ] ship goes down

together or not at all we're all [ __ ]

sinking me included or we don't at all

you know and and uh you know that

doesn't exist in in this world that we

live in today everybody's just so so

easy to pull the trigger and let go of

some of their people and no it's

something good I need to hear that too

you know I'm just as my business grows

I'm become more of a boss I never wanted

to be a boss how how do you do this how

do you do this without these two I don't

right but I yeah and now that you said

how Christmas how do these two do this

appreciate without you right you're a

[ __ ] team I think we've realized that

more this year I think but it's become a

Learning lesson for me as a ball you

know it's like you think like I need to

just hold on but you really need to let

go and let others help you're a you're a

team you what you do is when you run a

successful [ __ ] business you do it by

building a really good team around you

you know and uh I I have you're Lu you

have a lot of great employees man I got

the best team in the world man 350

unfuckingbelievable people when I said

we're [ __ ] storm of the beach we're

going definitely dude nobody [ __ ]

said no there is no experience man when

I go to the UFC fights it's like the

whether it's the assistants or your

directors or um the guys who are opening

the cage door you look over and there's

like some hero years there's David Spade

or there's Mel Gibson or there's Joe

burrow it's like you have all of just

like and it just feels like you're in

this fun [ __ ] family that's a little

bit mentally unhinged right I'm not GNA

say that okay no you're not wrong yeah

this yeah this family's had some [ __ ]

domestic disputes all right but they uh

but it just dude it feels so much fun

when I leave the event I miss that I

miss the people that you work with just

as much as I miss the action that's

awesome I I I love hearing that and and

thank you and and you're not the first

one to tell me that everybody tells me

that anybody who interacts with anyone

on my team and and everybody here is is

smart hardworking the best at what they

do and there's no none of that [ __ ]

you know at the office where there's all

this backstabbing and [ __ ] all this

[ __ ] those type of people we get rid

of immediately yeah you you you don't

last here being that kind of a person

this is a team this is a family and uh

we throw parties here all the time for

all of our employees we we throw

different types of parties like parties

for the for the employees where they can

bring their their spouse or their wife

or whatever then we throw parties where

you can bring your kids because we want

their kids to come and see the place

where their parents work and they want

them to feel you know your parents are

gone at work all the time we want the

kids to look at where they go to work as

a fun place as as a place that's that

that's cool oh Mom and Dad are at work

we love going to their work yeah you

know what I mean oh [ __ ] start a 37

PB weight class dude you know what I'm

saying yeah I mean that's that's out of

line because that's children fighting

but um was it hard for you to learn to

be a boss as your business crew like

what was some of the cuz man even you

just saying this in front of us man it's

important for us to hear because I I I

need to do a better job of it you know

and some of that is just stuff I'm

learning as my business has grown and my

responsibilities and not feeling like I

need to really try to do everything

myself you know I can be a better uh

boss and employ and and cooworker a lot

of times um it's just powerful you're

saying that in front of us delegating

it's and respecting

people's ability to do stuff sometimes

I'm just I was always so used to doing

things myself growing up 100% you no I

get listen I'm still as successful as

this thing has been and all the stuff

that we do I get here every day at 9:00

and and I'm one of the last guys leave

this building every night still um was

it hard to learn to be a boss like how

did you like have like a role model with

that or did you well I I I had my own

business before this but you know I

obviously wasn't the difference the only

difference in in coming to the UFC was you

you

know the size you know being a global

company and obviously the finance side I

mean you know I went from dealing with

hundreds of thousands of dollars to deal

in with hundreds of millions of dollars

so that that's the the difference um but

you know Finance is not my [ __ ] thing

we have a very strong Finance team and

you know one of the things I hated the

most in in being in this business was

[ __ ] budget meetings man yeah we used

to be in budget meetings you know when

we were getting murdered and we were

losing money we were in budget meetings

for [ __ ] it felt like days and uh

that was the only not fun part of the

business for me and uh now where we are

now I only do the fun [ __ ] I only do the

[ __ ] that I really love to do and and I

stay completely focused on which is

making sure the production the live and

in house production is [ __ ] perfect

um uh finding new

Talent uh putting on the best fights we

can possibly put on and start building

those are those are the things that I

really focus on um so more more

marketing I don't [ __ ] with finances at

all yeah good yeah I mean just because

you like to gamble you know know and

because [ __ ] I I do too man so you

know I [ __ ] I'm on some site now I

can't even get my money out of the

[ __ ] thing like Jesus dude online

gaming is is a little is a little it's a

little strange isn't it I respect them

and we're happy that they advertise but

it's also it's a little obtuse sometimes

I'm an old school Brick and Mortar uh

you know sit at the table and play kind

of guy oh yeah I'd rather not be able to

pay my tab and have two [ __ ] Italians

beat the [ __ ] out of me you

know cuz at least it [ __ ] evens out

you know at least in the morning I wake

up I'm like oh [ __ ] I deserve it you

know it's like you you know it's

physically part of you feel like like it

makes sense um what if I said that the

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code Theo make ship happen is it hard

for you guys to pick sponsors I know you

guys have a new sponsorship you guys

have new sponsorship with Bud Light

right yep but is it do people like do

companies come and do like shark tank

for you kind of to present the brand

yeah kind of so um you know the UFC is

at a point now where you know guys come

to us and and and want to pitch their

their brands or whatever it is to to uh

advertise with us

and recently you know I I've become very

involved in the uh on the sponsorship

side so you know I I meet with these

guys and and uh you know I just did a an

interview the other day with with the

media at the scrummed lap and it's just

I'm at a point now where in my life in

my career I want to be with people that

I'm aligned with people that you know

yeah it's it's not it's not just about

the money it is about the money because

it's a sponsorship deal but it's not

just the money not going to go for not

going to take a a bigger offer if it

isn't something that I am aligned with

and don't 100% believe in [ __ ] yeah dude

good for you it's nice to be in that

space you know and I bet we can probably

all be there but I think some of it's

fear but um yeah I had a business guy

you're just talking about this were

y'all about in life you have to have no

fear you have to have no fear you have

to you have to believe in who you are

and what you do and just go [ __ ] get

it yeah don't be afraid to tell somebody

no [ __ ] water guy wants to you know

wants to do a deal with you and the

money looks good but there's certain

things about that you're not into [ __ ]

them [ __ ] don't do it the right thing

there will be another one exactly and

and somebody that you're more aligned

with when you look at at these type of

things no different than a relationship

if you're going to get into a

relationship with somebody right imagine

if you had to had to drop a contract

yeah with some woman Aqua he say we're

gonna no some woman we're going to be in

a relationship six years yeah oh yeah

you got to you you you have to be

aligned and you have to it has to be

somebody that you can be in a

relationship with for six years yeah you

don't want to be three years in and be

like Oh I'm still drinking Rhonda you

know or or you don't you don't want to

be three years in and be like Oh I'm

still drinking Britney you well what

happens too is I didn't mean to say

Rhonda so cuz I know she's a fighter

here I just don't want there to be any

weird energy okay there won't be anyway

good Ronda was amazing actually one of

the greatest one your favor I know

that's what Nicole said she said that

all time she named somebody else

favorites but go on I'm sorry um I

[ __ ] this up [ __ ] man sorry no you you

you don't want to be in a relationship

with for a long time the co thing it's

like you know you you think you're in

this business with with uh you know

whatever uh product it is is and the

[ __ ] hits the fan like that that's when

you find out who everybody really is

including some of your sponsors oh yeah

do you know what I mean so you get you

know you're in the the sponsorship deal

and the phone's ringing every day you're

picking it up and and and you know they

don't like that you're doing this they

don't like that you're going through

coid this is irresponsible you man get

the [ __ ] out of here get the [ __ ] out of

here you know what I mean you just it's

just when you do a sponsorship deal with

somebody you have to look deep into who

they are and you know who's running the

company who's making the decisions and

are you aligned yeah I love that man

yeah because we had Robert Kennedy Jr on

and we had a company call or a couple

companies call after that and say yeah

just stuff about him we're not

advertising on this episode my

advertisers like you guys need to take

the episode Down you know and uh and and

we ended up and what's wrong with him

nothing nothing guy's [ __ ] brilliant

are smart [ __ ] for seven years great

guy I mean a neat man right I I've never

met him yeah I've only watched his stuff

and and you got this whole Democrat

Republican [ __ ] all this crazy

[ __ ] he's a [ __ ] Democrat yeah

right but now they hate him just because

he doesn't believe like he's a Democrat

with common sense right yeah right he's

like an old school Democrat yeah and

smart guy whatever let me tell you this

let me [ __ ] tell you this

this is

America you can [ __ ] have whoever you

want on your podcast you can do whatever

the [ __ ] you want to do imagine a

sponsor that's sponsoring you calling

you and telling you that you can't have

this guy what sponsor did it

um I let me think and I'm not afraid to

name him I don't know if I remember I

really don't right I don't know if I

believe you but okay that's fair um but

I really don't know if I remember

imagine and this happened to me too this

this happened to me I posted a video for

Trump right on my personal social media

and one of our big sponsors called and

said take that down you know what I said

go [ __ ] yourself yeah you vote for

whoever you want to vote for and I'll

vote for whoever I want to vote for

that's how this works I don't even care

who you're voting for it's none of my

[ __ ] business but [ __ ] you yeah don't

ever [ __ ] call me and tell me who to

vote for yeah yeah yeah I think a lot of

people feel in fear these days you know

a lot of people feel in fear that if

they don't vote for certain people

they're going to lose their jobs I mean

it's Hollywood for example think about

how [ __ ] crazy that is it sounds

insane it sounds just like well it'll

keep happening unless more people stand

up for themselves and give them the [ __ ]

you response well I'm GNA tell my

sponsors right now if you don't if you

don't like what I [ __ ] have on I'll

tell you exactly what I'll do I'll end

my deals and I'll just sell direct to

Consumer for a lower price because the

people will support you you know that

well listen man you can't it's like this

whole BD light deal you know people are

talking [ __ ] now sellout and all the

[ __ ] that that they'll [ __ ] say

believe me I'm the furthest [ __ ]

thing from a sellout yeah budlight is

the right move for me they're exactly

who I want to be with right now and uh

we are very aligned as far as core

values go you know what I mean 65,000

Americans they employ yeah that right

there should be enough 65,000 Americans

are employed there why you want to put a

bullet in that brand off of one [ __ ]

thing how about you go back and look at

all the good things they've done yeah

right a good point and where they really

stand and what they really believe in

they take care of veterans they they

they take care of veterans families and

First Responders families who have

fallen and the list just goes on and on

almost a billion dollars a year with us

Farmers wow that alone is the reason you

should be drinking [ __ ] budlight yeah

so [ __ ] I I look deeper than just

[ __ ] you know oh they did this

[ __ ] can with whoever I don't give a

[ __ ] about that

it's they've already they're showing

right now that they're coming with me

and they want to be aligned with me

those of you that are hardcores some of

you guys are fanatical on this [ __ ] that

should be your you know you guys think

you're all looking for an apology I

ain't going to [ __ ] apologize to you

yeah [ __ ] that just cuz some risky fella

you know just cuz some you know and they

had 2500 influencers that day they gave

everybody their own can I know they did

I knew that [ __ ] I'm like they just gave

a can everybody nobody's paying

attention if if I don't know where I'm

at sexually I could probably use a drink you

you

know that's honestly how I feel dude

that guy's having that guy's having the

toughest day that's [ __ ] you can't

decide what union to [ __ ] be in bro

that's a [ __ ] issue dude that's a big

issue to me but um no I think look man I

think it's important and you know what

it makes me think I don't look and see

who cuz we're in a place now where I can

choose the advertisers that I want and I

never thought about that before I never

have until just now and I could I can

look at advertisers and see if they have

some of the same beliefs and values that

I do 100% you know and it's important

and that is how you start to build back

things the other way I wish and it makes

it fun whoever you are and whatever you

believe in when you align yourself with

people not just the people that work for

you and around you but the sponsors that

you're with yeah it just makes

everything so much more fun you enjoy

your job you love what you do every day

and there's no [ __ ] nobody's [ __ ]

calling you going you know hey don't

have [ __ ] Kennedy on your show hey go

[ __ ] yourself [ __ ] tell me who I'm

going to have on my show yeah go John F

[ __ ] yourself that's what I'll tell ex

there you go exactly dude it's crazy

because Lee Harvey Oswald went to the

same middle school as me which is pretty

wild but um anyway I don't know why I

told you robt Kennedy's a smart guy and

he's you know he's a great man he's an

environmentalist first of all and he

helped clean up our environment right

he's he grew up raising homing pigeons

and he has this great story about him

and his friends when they were kids they

would put they would give the Homing

pigeons to a to the train conductor

right and they would be like okay take

these to Virginia or whatever and let

them off at the same time you have to

promise us and whoever gets back to the

roost first that's who wins right so

imagine that game with your buddy you're

just [ __ ] sitting there waiting for a

pigeon to come in you know just the

guy's fascinating right that's some rich

people [ __ ] right there oh dude that is

[ __ ] Rich bro something flies by us

dude somebody's [ __ ] gunning it down

bro you know um but uh we actually had a

couple Brothers bu us grilling up a dove

one time our neighbors and uh and I

never eaten Dove but it was pretty good

but um but Robert's a fascinating guy

but that's how he started caring up

caring about vaccinations was he's an he

cared about the environment outside of

us so then he started care about the

environment inside of us right um so it

all makes perfect sense but um but yeah

I love the guy um what about so when you

deal with like how has it been harder

because you guys are part of William

Morris right I work with them right they

pretty woke company right is it woke is

woke can be yeah yeah I think it's woke

Morris entertainment or something you

know it should be anyway but um yeah

they're [ __ ] woke they're always

crazy we had Tucker Carlson on the other

day and they're all [ __ ] I'm sure you

know or whatever putting on their maxi

pads but um I love Tucker too yeah

Tucker's [ __ ] fascinating is dude

awesome I'm actually going to dinner

with him here in the next uh next few

weeks yeah he's it was interesting I

didn't know what it would be like you

know he looks like a guy that you know

uh gets dressed at Johnston and Murphy

in the airport every day you know but um

he was really really cool yeah he's a

great dude smart guy too really smart

yeah it was fun I I don't judge people

by their politics or or their race or

their religions or any of that [ __ ]

there's uh you're either a douchebag or

you're not a douchebag and and if you're

a douchebag I want nothing to do with

you if you're a good person I don't care

who you vote for what who you sleep with

or what religion you are I don't care

about any of that [ __ ] sh is it um how

much have you learned about different

cultures and ethnic ethnicities just

having your cuz dude you bring in

there's people with flag sometimes and I

got to look them up you know yeah no

it's true that's funny it's amazing

though it's like I learned about uh

Ecuador from um Cheeto Vera right I

didn't know about it but next thing you

know I know about it I get to talk with

him it's like from

eador yeah yeah thank God I got that

right too because that [ __ ] Flag I

got it wrong I questioned it um Cheo ver

is a great dude um fasc but it is it's

it's it's it's

there will be nights that we'll be

sitting there by the octagon and I trip

out I grew up a big Bruce Lee fan right

and when you watch Enter the Dragon it's

basically the premise is this this

fanatical guy got all these people from

around the world who were supposed to be

the best martial artists in the world he

brings them to one place to fight um

that's a movie yeah Enter the Dragon

with Enter the Dragon I've heard of it

you never saw Enter the Dragon I never saw

saw

it you need to watch that tonight when

you go home all right yes sir Enter the

Dragon so this guy brings them all to

this island the guy ends up being you

know bad guy he's corrupt or whatever

and Bruce Lee kills him sorry to ruin

the movie for you but uh I'll still

watch it some nights I'll sit there and

I'll think about it I got I got this guy

from China fighting a guy from

Kazakhstan I got this guy from Brazil

fighting a guy from France you know what

I mean and it's like it is it's like I

grew up loving Enter the Dragon in that

whole concept now here you are doing it

doing it it's yeah it's pretty [ __ ]

cool dude laughter and left hooks says a

universal languages I think it's true I

agree because it's crazy imagine two

guys that can't even speak to each other

then you put Keith Peterson in between

him as the mediator and no offense I

love Keith he came to a show in New

Jersey he knows I love him and uh but if

that's the [ __ ] moderator and then

they can't even speak but they're

fighting it's really it's kind of a

beautiful dance the whole thing is a

beautiful day have these people from

different parts of the world right and

they're training and they're trying to

become the best mixed Mar martial arts

they can be and somebody on the other

side of the planet is doing the same and

we can actually put them together to see

who is the best it's [ __ ] awesome

dude that's got to be so high man it's

awesome have you had trouble do you ever

have trouble like I have trouble A lot

of times feeling proud of myself is

something I've had trouble withes has

that ever been something you've dealt

with does that make any sense when I ask

you that I'm never proud of myself I I I

always look at things like we're not

even close people ask me all the time do

you ever look around and say oh wow look

at I'm always like what's next what's

next what's next yeah why do you think

that is do you think because I'm I'm

that way too it's hard for me to feel

kind of where I'm at sometimes because I

always have some Vision or something you

know that needs to be done yeah do you

think that comes because I noticed it's

a commonality amongst some some folks do

you think there's any have you able to

get in touch with any of that and think

about that at all no I don't give a [ __ ]

yeah I just keep [ __ ] I just keep

plugging I just keep plugging man

there's just so much more work to be

done I just want to do as much as I can

do yeah until I can't do it anymore yeah

dude I I'm so thankful that you said

that about the advertisers because I

don't even think about it we advertise

for a lot of companies right and we can

have an effect on how well they do we've

helped build some big Brands and to

think that I should know who what their

some of their thoughts are and their

beliefs are so that I can align them

with mine [ __ ] that's cool that's

something that's a way that I can help

contribute towards in the world and have

fun doing it you know you help build

their business they help build yours

it's a really it should be a great

relationship and it should be a good

experience for everybody involved yeah

um but I can tell you from experience if

you end up with the wrong one there's

nothing fun about it and actually you

you end up in a in a bad relationship

it's like any other bad relationship

between you and a woman or whatever it

could be

a bad relationship yeah have yall

struggled with I mean it happens I guess

it's happened a couple times but yeah um

oh pelaton was the we just got an update

um P was the B was the people who wanted

an ad out pelaton and meanwhile you have

RFK so pelaton yeah what do they sell

[ __ ] bik the stationary bikes yeah

dude pelaton sell stationary bikes and

they got a problem with Robert [ __ ]

Kennedy [ __ ] you pelaton what who the

[ __ ] are they yeah first of right are

you [ __ ] kidding me yeah yeah [ __ ]

pelaton calling bitching about Robert

Kennedy yeah dude you want to go nowhere

who who's the CEO of

pelaton I want to see this [ __ ] guy I

want to see this [ __ ] lamb dude hey

you know what gets you further than

pelaton hitchhiking okay how about that

dude Barry mcth this [ __ ] weener

snitel huh let's see Barry McCarthy oh my

my

god oh oh yeah oh [ __ ] yeah Barry

McCarthy looks like that guy 100% and

look if you're just listening at home

and you're thinking of what he looks

like you're right he looks like a

douchebag yeah dude 100% where's he from

oh yeah he looks like somebody that eats

his own skin a little bit at a time yeah

he is he is

a where is he [ __ ] from he called me

up and said this guy was complaining

about something I'd say oh

[ __ ] San Francisco California there we

go my boy ring a ling dude they've been

giving patons to [ __ ] vagrant that's

why they're not leaving yeah [ __ ] you

pellaton yeah do we have pelons in the

gym are those

pelaton asport no no there's bikes next

to it asport as yeah we're getting rid

of them y we're getting rid of the

pelons yeah and if they ever ma we sorry

he's going to kill himself but we're

getting rid of the pelons look pelons

are out of the gym whoever uses the most

can [ __ ] have them at home but they

can't use them here brother that's what

you do that that's what you do you stop

[ __ ] using their products and you

[ __ ] them yeah and tell them to go [ __ ]

themselves and that's the same thing for

me like if somebody's telling you that

you can't vote a certain way if

somebody's telling you that if your boss

is make a video in [ __ ] blast imagine

that [ __ ] dork yeah [ __ ] picking

up the phone calling you and telling you

that you can't have Robert Kennedy who

is a Democrat by the way you know that

guy's a [ __ ] Democrat right telling

you that you can't [ __ ] have him on

your show who the [ __ ] are you Barry

McCarthy yeah to think you can pick up

the phone and call anybody you sell

[ __ ] stationary bikes for a living

you [ __ ] clown [ __ ] you yeah [ __ ]

them dude god dude and what is he

[ __ ] what is he he's probably

middleweight I'll [ __ ] cut 40 pounds

in [ __ ] that guy is the typical

[ __ ] pompus arrogant [ __ ]

douchebag that I cannot stomach it's

people who don't know yeah it's people

that think they know what it's like

somewhere and they've never even been

there it's a story of a lot of our

country these days but I like this it

gives me it gives me an Avenue to feel

like I can fight back so I appreciate

that you have to fight back yeah you

gonna let that [ __ ] guy tell you what

to do [ __ ] no dude I will cook that

dude's [ __ ] look at this there he is

that that right there tells you exactly

what [ __ ] Barry McCarthy is all about

pellaton just laid off 500 their

employees in their fourth round of cuts

this year y you know what everybody

listening [ __ ] [ __ ] Barry McCarthy

and pelaton okay that that's what a

standup guy Barry is yeah dude and

that's why he a yeah [ __ ] SL off let

off 500 more of his [ __ ] employees

out in his fourth round of cuts yeah and

what's Lamer than watching your husband

get on a bike that doesn't go anywhere

huh what wife is like oh oh I'm so proud

of this guy that's like my dad man right

my uh get borsari in here right now I

need borsari in here yeah get him yeah

is he a bicyclist he has to be if he

isn't why does he look exactly not he's

just he's a workout freak I'm I'm not

bullshitting you you can film us yeah my

my guys are going to take the pelons out

of the gym today I love that dude we're

getting rid of them we're going to go

throw them in the [ __ ] garbage today

I'll be happy to toss him in we're

throwing the patons in the garbage we're

throwing him out of the UFC gym I I'll

be happy to toss him in um what about

when you talk about Star Building you

mentioned earlier and we'll do it we'll

do it I know you're amped and I

appreciate it um do what we're gonna

throw those pelons out oh yeah yeah no

that that's a fact yeah [ __ ] I'm almost

excited now yeah [ __ ] that guy man he

ruin you know what he did he ruin they

ruined my day the advertisers calling

they want it down they want it down they

want there's advertisers are upset they

ruined my [ __ ] day and I was already

having a shitty day that day and they

[ __ ] made it just a nightmare it was

like 7 o'clock at night you got to take

it down and the episode had been up it's

a it's just [ __ ] show but yeah screw

them um you talked about Star Building a

little bit ago right you mentioned it

what is it is there a toughest class or

even gender is it tough to build like

female stars like what is that kind of

like Star

Building so if you look at the contender

Series right I I create lots of

different content to build Stars you got

the contender series you have looking

for a fight The Ultimate Fighter which

was the greatest Star Building uh show

in format of all time and I'm I'm

literally doing that same format right

now with power slab we we bring guys

into a house you find these guys you

bring them into a house they live eat

and sleep and train together and then

compete against each other and what it

does is it it does a few

things while you're you're you know

showing the world who they are on on on

television or online or whatever it is

you're it's also a pressure cooker they

have to deal with pressure and competing

over and over and cutting weight then

there's a camera in their face seven

days a week 24 hours a day it's like

media training at the same time it is

and and what always happens is no matter

what the best always rise to the top it

is fascinating all right so this is

Craig borsari he's my head of I know

Craig he's friends with my my I know his

neighbors yep there you go oh he's Craig

Craig is very friendly with all his an

exceptional guy so uh he was in a

situation where he had Robert Kennedy uh

Jr on his show and an Advertiser called

and told him get rid of that you're not

posting that podcast take it down blah

blah blah because he had Robert Kennedy

on right um it was

pelaton okay do you know who Barry

McCarthy is no Barry McCarthy is the CEO

of pelaton yeah let us see Barry

McCarthy again can we see him again

please we got pictures of you and Barry

McCarthy together actually Craig is that

is that pelons that we have in the gym

we have pelons yeah they're going we're

throwing them out yeah we're getting rid

of them that's Barry McCarthy be on a

treadmill this is the [ __ ] guy that

called and told them to take down the

the the [ __ ] we had an episode does

that look like the guy that would call

him [ __ ] about Robert Kennedy Jr he

does doesn't he who is that [ __ ] a

little like Tim Cook yeah he does huh a

little I don't know who Tim Cook I'm

just agreeing with you um I don't know

him either who's look oh oh Apple okay

are gone they're gone they're going out

today I got to go bike on the road now

yeah y something no you just got to use

the assault bikes now instead yeah huh

those are tougher anyway really tough

Pon it's time to step up if I if I asked

you to guess so he called and he wanted

Robert Kennedy Jr taken down right

threatening him uh on his podcast right

yeah they were about to go public I

think their company was about to go

public or something they're like this

could ruin everything that's what our Ad

Agency said to us they're worried this

could ruin everything it's [ __ ] 8 o00

at night on a Friday or something you

[ __ ] imagine that and uh and they

made us go take an older episode down

because of something he said in recently

in the news or this was like a year and

two years ago maybe where where do you

think Barry lives where do you think

he's from just look at him guess huh and

and listen to the conversation and see

if you can tell me where Barry lives

yeah he probably lives

Craig San Francisco oh [ __ ] ding ding

ding ding ding dude hey you just bar

lives in San Francisco hold on you just

pelons congrats you just won a whole

[ __ ] line of you can line them right

up in your house can't set them up here

in the office so I might as well put

them on my home those are going right in

your house congrats I'll put him in my

you G have a flock of pelons dude isn't

that a band you're G have a flock of

pelons dude that's classic man oh man

all right anyway just had to share that

with you yeah I'm go figure out my new

work go get those bikes sent over to

your house yeah dude and send Barry a

text and tell him thanks thanks dude

that makes you feel empowered honestly

no this is what I do I I like do more of

this bro what I do every day and no bike

helmets either anybody wearing a [ __ ]

bike helmet out there I bet a Barry

wears a helmet when he rides his oh I

dude you [ __ ] come around me with a

bike helmet dude I would rather get a

concussion and die and be seen in a

[ __ ] bike helmet so that is awesome

anyway um what's it like uh we'll switch

out of the out of this world a little

bit what's it like being a dad you have

a couple children right yeah I got three

I got two boys and a girl was that scary

when you first thought about being a dad

yes very wow what was and you already

having success at that point in your

life because I don't know a ton about

when I bought uh right when we bought

the UFC I had my first son my oldest son

he's 22 now and uh Dana Jun no yeah Dana

Jun yeah andet kid then uh a year as

soon as as soon as uh you could be with

your wife again after being pregnant she

got pregnant again so my boys my boys

are are are uh less than a year apart so

I had two kids right out the

gates yeah it was uh two kids right out

of the gate then then they said after my

wife had a a tubular pregnancy where the

baby gets caught in the tube and the

tube bursts and uh they said she

couldn't have kids anymore so oh we we

we were like whatever and then five

years later she got pregnant with my

daughter just miraculously yeah wow

that's what I call her the miracle baby

yeah and what's something that you like

about each one of your children just

individually or that you admire about

each one of them um

my oldest one is uh is funloving and and

uh you know a great kid that you know

he's like a meat head he plays football

he loves to work out he hangs around

he's in a frat you know at USD and all

of his buddies are fun guys and uh

they're actually having a uh this uh

fraternity uh uh auction you know

they're raising money for the fraternity

next week so I'm going down there and

going to their auction and all that [ __ ]

a beautiful school too then my younger

son is very artistic very talented he

could play any sport he wants to play

he's really good at anything but all

three of my kids are really good Surfers

snowboarders um and and my younger son

loves the skateboard and all that stuff

so he's actually working for a company

that Lorenzo fertita and I own called

thrill one which is thrill one thrill

one we own Ridiculousness on MTV y'all

own that yeah that's our only show yeah

it's basically the Ridiculousness

Network exactly Ridiculousness we own uh

LS skate League uh we own Nitro Circus

and uh Travis pastrano nitr cross oh

nice yeah so he my son works for them oh

he does and then my daughter is 17 so

he's the artistic one that one yeah yeah

yeah and and they're all athletic he's

the artistic one and what about your

daughter what's my cheer she's a

cheerleader oh she is yeah she she's

still in high school she's a junior and

uh just getting her ready to figure out

which college she wants to go to and all

that good [ __ ] is it tougher being a

girl did for you was it easier being a

girl or boy dad did you have any it's

tougher being a girl dad because I

didn't really give a [ __ ] what the boys

did you know they could do whatever they

want she can't do whatever she wants so

you know as a dad you have to sort of

oversee and protect your daughter more

than you did your sons ah interesting

and do that naturally I don't have any

kids but I would like to you know and so

does that naturally just happen in a man

you think if you have a daughter it just

kind of shows up more 100% wow dude I

dated a girl I remember in high school

and her dad was a fireman right and I

broke up with her and he [ __ ] made me

eat like

like probably five hot dogs I remember

he was [ __ ] mad at me because I went

to another event with her and it was

like this weird energy and he [ __ ]

sat there and made me eat as many as I

could it was just hot dogs yeah just

like unlimited Franks man I was I'm I'm

I'm trying to figure this one out so he

just wanted to [ __ ] put me through

something you know and I think putting

somebody through bad [ __ ] pork while

they're sitting there you know it's just

a lot for a you know for for me when I

was a kid you know I didn't have a lot

of Role Models so I think it was a lot

um big Holidays baby

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thisp weekend this is a paid advertisement this episode is brought to

advertisement this episode is brought to you by better help

you by better help you know I'm mentally

unwell you know that and um what helps me is better help if your brain is not

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o better help any new Partnerships or

better help any new Partnerships or something that you that you're kind of

something that you that you're kind of excited

excited about um let me think uh you know the

about um let me think uh you know the thr1 stuff that I'm doing love it uh you

thr1 stuff that I'm doing love it uh you know we're having a blast doing that um

know we're having a blast doing that um you know holler head my whiskey yeah

you know holler head my whiskey yeah having fun with that you know I like uh

having fun with that you know I like uh I like building Brands and I I love

I like building Brands and I I love running businesses and more importantly

running businesses and more importantly I'm like addicted to winning I love to

I'm like addicted to winning I love to win I love to to get out there and take

win I love to to get out there and take um these

um these Niche uh you know Brands and and and

Niche uh you know Brands and and and blow them up and make them big yeah I

blow them up and make them big yeah I know I'm friends with John shahii right

know I'm friends with John shahii right and you are too man he's I love Shahi a

and you are too man he's I love Shahi a love love the both the brothers the ne

love love the both the brothers the ne boys uh that's that's my it's your squad

boys uh that's that's my it's your squad that's my it's my squad they keep you

that's my it's my squad they keep you young I bet they keep you connected to

young I bet they keep you connected to stuff probably well you know how I got

stuff probably well you know how I got turned on to them was from my oldest son

turned on to them was from my oldest son Dana during Co he says D dad I want to

Dana during Co he says D dad I want to show you something he took me down the

show you something he took me down the movie room and showed me elk boys oh

movie room and showed me elk boys oh yeah and I said yeah I get it I get it

yeah and I said yeah I get it I get it and then crazy enough organically they

and then crazy enough organically they reached out to me during Co and wanted

reached out to me during Co and wanted to go to fight Island so that was how we

to go to fight Island so that was how we met and we became super tight I'm I do

met and we became super tight I'm I do anything for them yeah yeah John's been

anything for them yeah yeah John's been an exceptional uh new friend to me in

an exceptional uh new friend to me in the past year and a half he's a neat guy

the past year and a half he's a neat guy he's inspiring he's fun he's creative he

he's inspiring he's fun he's creative he works hard 100% um do you is there any

works hard 100% um do you is there any new places you're looking to [ __ ] get

new places you're looking to [ __ ] get this thing to happen like you thinking

this thing to happen like you thinking about do doing like you know UFC on top

about do doing like you know UFC on top of killamanjaro UFC you know the

of killamanjaro UFC you know the Thriller in Manila do you guys think of

Thriller in Manila do you guys think of redoing anything like that my next big

redoing anything like that my next big project that I'm working on right now is

project that I'm working on right now is the sphere I want to do the sphere on on

the sphere I want to do the sphere on on Mexican Independence Day and literally

Mexican Independence Day and literally create and put on the greatest live

create and put on the greatest live sporting event anyone has ever seen yeah

sporting event anyone has ever seen yeah that's my next big project how much fun

that's my next big project how much fun is it when Brandon Moreno comes into the

is it when Brandon Moreno comes into the ring it's fun isn't it it's awesome yeah

ring it's fun isn't it it's awesome yeah him and uh it's so fun the the the whole

him and uh it's so fun the the the whole uh Mexico thing and these Mexican

uh Mexico thing and these Mexican talented kids yeah I've been working on

talented kids yeah I've been working on this for for 22 years wow that's finally

this for for 22 years wow that's finally starting to come to fruition it's so

starting to come to fruition it's so cool man it's I just yeah I love it when

cool man it's I just yeah I love it when he comes to the ring um yeah I've met so

he comes to the ring um yeah I've met so many neat people and been inspired by so

many neat people and been inspired by so many people from your sport Dustin

many people from your sport Dustin porier and I are close friends you know

porier and I are close friends you know and it's been special like he's like a

and it's been special like he's like a real friend to me he's inspired me so

real friend to me he's inspired me so many times when I want to give up I

many times when I want to give up I remember things that he says or other

remember things that he says or other Fighters say it's it's interesting the

Fighters say it's it's interesting the amount of inspiration that that a lot of

amount of inspiration that that a lot of people get from your sport um

people get from your sport um oh do you ever think about yeah how is

oh do you ever think about yeah how is the relationship with WME is it good

the relationship with WME is it good very good yeah yeah very good you know

very good yeah yeah very good you know Ari is uh Ari's a maniac man a maniac in

Ari is uh Ari's a maniac man a maniac in in a good way he he is like a [ __ ]

in a good way he he is like a [ __ ] serial entrepreneur and do you guys have

serial entrepreneur and do you guys have that in common he's super [ __ ] smart

that in common he's super [ __ ] smart and the in the fact that you know when

and the in the fact that you know when we sold one of his big things was that I

we sold one of his big things was that I couldn't go so at one point the fatita

couldn't go so at one point the fatita sat down with me and they were like cuz

sat down with me and they were like cuz I thought we were just going to move on

I thought we were just going to move on and go we were going to go do whatever

and go we were going to go do whatever next and they were just like listen this

next and they were just like listen this is really good for all of us and this

is really good for all of us and this and that you know you got to stay

and that you know you got to stay nobody's going to buy this thing unless

nobody's going to buy this thing unless you stay yeah so you know in the

you stay yeah so you know in the beginning I I had a hard time with it uh

beginning I I had a hard time with it uh because I you know I didn't want to sell

because I you know I didn't want to sell selling not Lorenzo was done Lorenzo was

selling not Lorenzo was done Lorenzo was ready to move on and walk and uh I

ready to move on and walk and uh I didn't want to so we got in with Ari

didn't want to so we got in with Ari Ari lets me run the businessman and just

Ari lets me run the businessman and just you know if I need help on on something

you know if I need help on on something like hey I I need this connection or I

like hey I I need this connection or I need this or that he can make all that

need this or that he can make all that [ __ ] happen or's that guy like you want

[ __ ] happen or's that guy like you want to meet the [ __ ] I want to talk to

to meet the [ __ ] I want to talk to the to the [ __ ] uh Ronnie president

the to the [ __ ] uh Ronnie president of [ __ ] India or whatever the [ __ ] he

of [ __ ] India or whatever the [ __ ] he can get that guy on the phone and and

can get that guy on the phone and and get the ball rolling um dang yeah no

get the ball rolling um dang yeah no AR's awesome he's been a other than

AR's awesome he's been a other than being in business with the fertitas I

being in business with the fertitas I couldn't have landed with a with another

couldn't have landed with a with another better partner than [ __ ] Ari he

better partner than [ __ ] Ari he really is uh awesome I love him is it

really is uh awesome I love him is it hard to fend off because I know you I

hard to fend off because I know you I know so you like to gamble is it hard to

know so you like to gamble is it hard to keep gambling out of and I bet on on

keep gambling out of and I bet on on fights uh on UFC fights online is it how

fights uh on UFC fights online is it how is there a point where gambling or the

is there a point where gambling or the the the odds makers try to come and

the the odds makers try to come and infiltrate the actual outcome of sports

infiltrate the actual outcome of sports no does that make any sense that

no does that make any sense that question yeah yeah I get it talking

question yeah yeah I get it talking about like Point shaving and [ __ ] like

about like Point shaving and [ __ ] like that happens which would be hard in your

that happens which would be hard in your sport I think cuz these guys have so

sport I think cuz these guys have so much individual pride and it would be so

much individual pride and it would be so obvious 100% we just had an we we the

obvious 100% we just had an we we the problem that we have it just happened

problem that we have it just happened recently is Insider information is the

recently is Insider information is the is the bigger problem these guys inside

is the bigger problem these guys inside these camps oh yeah the guy gets hurt

these camps oh yeah the guy gets hurt like Chase Sherman as a list or whatever

like Chase Sherman as a list or whatever no defitely do I love Chase Sherman and

no defitely do I love Chase Sherman and that was just joke chase you know um oh

that was just joke chase you know um oh suspend ma coach James Krauss worked

suspend ma coach James Krauss worked with offshore Sports B ah so he knows

with offshore Sports B ah so he knows what's going on so he's trying to bet oh

what's going on so he's trying to bet oh so

so he knows what's going on so he lets

he knows what's going on so he lets these offshore guys know yeah this guy's

these offshore guys know yeah this guy's goingon to fight and he tore his ACL or

goingon to fight and he tore his ACL or something like that this happened it did

something like that this happened it did yeah this just happened recently and uh

yeah this just happened recently and uh that's the closest thing to you know

that's the closest thing to you know right but there's no more about Insider

right but there's no more about Insider information but these guys the thing

information but these guys the thing that's so [ __ ] stupid is when you

that's so [ __ ] stupid is when you start when money starts coming in on a

start when money starts coming in on a guy these these these these guys know

guy these these these these guys know they they know man they they they know

they they know man they they they know the uh the gambling world inside and out

the uh the gambling world inside and out so if anything's fishy then they end up

so if anything's fishy then they end up launching an investigation yeah and

launching an investigation yeah and they're going to get you and guess what

they're going to get you and guess what whatever you made on that bet is not

whatever you made on that bet is not [ __ ] worth going to you've seen me

[ __ ] worth going to you've seen me say this before it's out the federal

say this before it's out the federal [ __ ]

[ __ ] prison you ain't going to the [ __ ]

prison you ain't going to the [ __ ] white collar crime place over here

white collar crime place over here you're going to [ __ ] federal prison

you're going to [ __ ] federal prison yeah you can't people have people be

yeah you can't people have people be like what are you in for you know and

like what are you in for you know and you're like Paulo Costa in the third

you're like Paulo Costa in the third round right you know it would just be it

round right you know it would just be it wouldn't be as like you know and I love

wouldn't be as like you know and I love pooc Costa that's no but it's like you

pooc Costa that's no but it's like you can't have that be what you're in for in

can't have that be what you're in for in a [ __ ] serious there's a big

a [ __ ] serious there's a big difference when you talk about certain

difference when you talk about certain crimes but this one is is a federal

crimes but this one is is a federal [ __ ] crime oh because it's gambling

[ __ ] crime oh because it's gambling and you go to federal prison that's

and you go to federal prison that's that's some real [ __ ] yeah oh yeah I

that's some real [ __ ] yeah oh yeah I wouldn't like it um what about uh and

wouldn't like it um what about uh and just one more question so but it does

just one more question so but it does that happen to sports where they get

that happen to sports where they get compromised you think like does that

compromised you think like does that make any sense when I'm trying and I'm

make any sense when I'm trying and I'm not saying that no I mean it's a great

not saying that no I mean it's a great question it's it's something that how

question it's it's something that how many people have ever said to you oh my

many people have ever said to you oh my god the NFL's so shady this Happ you

god the NFL's so shady this Happ you hear that because you hear that a lot

hear that because you hear that a lot more now the Patriots just beat the

more now the Patriots just beat the bills right and the and the bills were

bills right and the and the bills were 10 and a half Point favorites you know

10 and a half Point favorites you know it's stuff like that that makes people

it's stuff like that that makes people go crazy Detroit just got killed you

go crazy Detroit just got killed you know one of the best they were five- one

know one of the best they were five- one or Five-0 I don't know what they were

or Five-0 I don't know what they were but it's just all that type of [ __ ] is

but it's just all that type of [ __ ] is what made me stop you know you know I'm

what made me stop you know you know I'm a [ __ ] Gambler I love to play

a [ __ ] Gambler I love to play Blackjack yeah I don't Sports bet I do

Blackjack yeah I don't Sports bet I do not Sports oh was there a bet that took

not Sports oh was there a bet that took you out of it or just that kind of stuff

you out of it or just that kind of stuff you know how people say I threw a little

you know how people say I threw a little money on the on the game for fun there's

money on the on the game for fun there's nothing [ __ ] fun about betting on a

nothing [ __ ] fun about betting on a game it is the the biggest sweat roller

game it is the the biggest sweat roller coaster of all [ __ ] time man and and

coaster of all [ __ ] time man and and it it won't be fun or make you happy it

it it won't be fun or make you happy it makes you [ __ ] miserable so you like

makes you [ __ ] miserable so you like to know that the so with Blackjack you

to know that the so with Blackjack you know the outcome pretty quick so you

know the outcome pretty quick so you don't like that long waiting there's no

don't like that long waiting there's no doubt about it and you

doubt about it and you know you get in there and and and uh

know you get in there and and and uh it's just more fun I'm actually hands on

it's just more fun I'm actually hands on and actually playing the [ __ ] game

and actually playing the [ __ ] game you know when you sit there and just

you know when you sit there and just watch a [ __ ] game and watch this

watch a [ __ ] game and watch this whole thing unfold and and lose your

whole thing unfold and and lose your money there's absolutely nothing fun

money there's absolutely nothing fun about or these guys that will do these

about or these guys that will do these parlays yeah I got an 18 parlay and

parlays yeah I got an 18 parlay and every [ __ ] team wins and then you

every [ __ ] team wins and then you lose the last the last [ __ ] game on

lose the last the last [ __ ] game on the parlay right yeah and you bet $10

the parlay right yeah and you bet $10 and it would have paid you $10 million

and it would have paid you $10 million if you [ __ ] won the thing and now you

if you [ __ ] won the thing and now you spent two days watching it too now your

spent two days watching it too now your kids are eating [ __ ]

kids are eating [ __ ] coffee yeah that [ __ ] is [ __ ] heing

coffee yeah that [ __ ] is [ __ ] heing dude um what about like uh was there a

dude um what about like uh was there a fighter that retired and it just kind of

fighter that retired and it just kind of broke your heart because you just or and

broke your heart because you just or and it could be more than one maybe I mean I

it could be more than one maybe I mean I I know you have probably have great

I know you have probably have great relationships and unique relationships

relationships and unique relationships with all of them um but was there one

with all of them um but was there one that like is it hard not to get attached

that like is it hard not to get attached to some of them 100% especially in the

to some of them 100% especially in the early days we were like a big family I

early days we were like a big family I mean it was like everybody knew

mean it was like everybody knew everybody I mean back when you go back

everybody I mean back when you go back to Chuck Liddell Matt Hughes Rich

to Chuck Liddell Matt Hughes Rich Franklin you know I mean that whole

Franklin you know I mean that whole group back then I mean these people

group back then I mean these people would come to my house for Christmas and

would come to my house for Christmas and Thanksgiving and you know holidays and

Thanksgiving and you know holidays and things like that and then you had to go

things like that and then you had to go up there and watch them fight and and it

up there and watch them fight and and it was tough and and Ronda Rousey Ronda and

was tough and and Ronda Rousey Ronda and I are super close and um that was a

I are super close and um that was a tough one I would say the toughest

tough one I would say the toughest retirement for me because usually when

retirement for me because usually when it's time for them to retire I'm happy

it's time for them to retire I'm happy for them to retire it's it's over you've

for them to retire it's it's over you've accomplished everything that you could

accomplished everything that you could possibly accomplish why keep doing this

possibly accomplish why keep doing this um khabib was a tough retirement yeah

um khabib was a tough retirement yeah you know cuz I think khabib had so much

you know cuz I think khabib had so much more to offer and and so much more to

more to offer and and so much more to accomplish um but I think when his dad

accomplish um but I think when his dad passed away it kind of sucked the the

passed away it kind of sucked the the fun out of it for him and and he was

fun out of it for him and and he was done plus he made so much [ __ ] money

done plus he made so much [ __ ] money he never has to do anything ever again

he never has to do anything ever again oh yeah he could buy his own rock quarry

oh yeah he could buy his own rock quarry over there where you know and no offense

over there where you know and no offense I don't know where they're at but I know

I don't know where they're at but I know and it gets pretty you know um you know

and it gets pretty you know um you know uh Paleolithic and some of those areas

uh Paleolithic and some of those areas um I don't know if we have anything else

um I don't know if we have anything else to talk about man yeah one thing you

to talk about man yeah one thing you said that kind of reminded me was I

said that kind of reminded me was I remember when when Trump was running for

remember when when Trump was running for office and Bill bich that asked him

office and Bill bich that asked him about him and he said that's my friend I

about him and he said that's my friend I support my [ __ ] friend you know like

support my [ __ ] friend you know like whatever you guys think about it is fine

whatever you guys think about it is fine like because he wrote a letter to him

like because he wrote a letter to him telling him congratulations for running

telling him congratulations for running I think was that is that what happened

I think was that is that what happened and um what are you talking about uh it

and um what are you talking about uh it was when Donald Trump was running for

was when Donald Trump was running for office right and they and Bill bich had

office right and they and Bill bich had written him a letter that just said hey

written him a letter that just said hey congrats on running for president right

congrats on running for president right and I think Trump mentioned it and then

and I think Trump mentioned it and then the media attacked bich about it but he

the media attacked bich about it but he said hey that's my friend I support my

said hey that's my friend I support my friend yeah yeah and people need to be

friend yeah yeah and people need to be able to stand up I think it's yeah I

able to stand up I think it's yeah I think people a lot of people are in fear

think people a lot of people are in fear because I'm having breakfast with him

because I'm having breakfast with him tomorrow on his plane he's my friend

tomorrow on his plane he's my friend right we talk all the time we talk about

right we talk all the time we talk about fights he he called me up uh right after

fights he he called me up uh right after Abu Dhabi and said those rides are great

Abu Dhabi and said those rides are great oh my God the vul uh you know um is yeah

oh my God the vul uh you know um is yeah I met him twice at your events man

I met him twice at your events man exactly he's a great guy he's you know

exactly he's a great guy he's you know it this is politics are dirty man it's

it this is politics are dirty man it's nasty it's ugly you know and uh like all

nasty it's ugly you know and uh like all the [ __ ] that's going on right with him

the [ __ ] that's going on right with him right now if he wasn't running they

right now if he wasn't running they wouldn't be doing any of this stuff to

wouldn't be doing any of this stuff to him none of this would be happening and

him none of this would be happening and if he wasn't in the lead like he's going

if he wasn't in the lead like he's going to win the election none of this would

to win the election none of this would be happening to him right now so yeah it

be happening to him right now so yeah it just it is what it is and and the guy's

just it is what it is and and the guy's always been an amazing friend to me he

always been an amazing friend to me he and I will be friends for the rest of

and I will be friends for the rest of our lives yeah yeah I'm I'm glad I got

our lives yeah yeah I'm I'm glad I got to meet him that's first president ever

to meet him that's first president ever got to meet you know I would support any

got to meet you know I would support any of our presidents you know yeah I always

of our presidents you know yeah I always you well I'm that guy too you know I'm I

you well I'm that guy too you know I'm I I'm I'm not volatile over politics man

I'm I'm not volatile over politics man this is America you can vote for whoever

this is America you can vote for whoever you want you could be on either side of

you want you could be on either side of the of the political Spectrum I don't

the of the political Spectrum I don't care I don't judge you by your politics

care I don't judge you by your politics I judge what type of a person you are

I judge what type of a person you are yeah yeah and if you think the

yeah yeah and if you think the government's going to save your life

government's going to save your life dude I've always said this me to the

dude I've always said this me to the government you they're just a f these

government you they're just a f these people that want go you want less

people that want go you want less government you want them out of your

government you want them out of your life you do not want the government and

life you do not want the government and the government's never going to take

the government's never going to take care of you yeah never going to get rich

care of you yeah never going to get rich off the government dude no dude stamp

off the government dude no dude stamp collections get [ __ ] homie right the

collections get [ __ ] homie right the post office is almost out of business

post office is almost out of business dude have you been to the post office

dude have you been to the post office recently um it's they just tell you how

recently um it's they just tell you how to get to wherever you want your mail to

to get to wherever you want your mail to go dude I'll say this it's uh yeah

go dude I'll say this it's uh yeah there's nothing tougher than uh there's

there's nothing tougher than uh there's nothing more ridiculous than expecting

nothing more ridiculous than expecting the government but I think we're in a

the government but I think we're in a weird space now where we're between

weird space now where we're between the government that we've been used to

the government that we've been used to and a new kind of privatized communism

and a new kind of privatized communism almost so I think we're in this weird

almost so I think we're in this weird space of almost two governments where

space of almost two governments where one is like a almost a sh like a shadow

one is like a almost a sh like a shadow well there's a battle going on right now

well there's a battle going on right now there's there there's a there's a war

there's there there's a there's a war there is going on uh in the government

there is going on uh in the government one that wants to go one way that most

one that wants to go one way that most of us don't want to go and one that

of us don't want to go and one that wants to keep things the way they are

wants to keep things the way they are yeah it might be broken and [ __ ] up

yeah it might be broken and [ __ ] up and needs to be fixed but um we're

and needs to be fixed but um we're definitely in that weird place right now

definitely in that weird place right now I agree so get off your pelons boys and

I agree so get off your pelons boys and let's [ __ ] go to war uh Dan white man

let's [ __ ] go to war uh Dan white man thanks so much dude and just thanks for

thanks so much dude and just thanks for uh yeah David Spade got to bring me to a

uh yeah David Spade got to bring me to a fight and and you you let me come and

fight and and you you let me come and just I appreciate it man your friends

just I appreciate it man your friends with a lot of my friends and um I'm just

with a lot of my friends and um I'm just grateful it's been a joy to get to know

grateful it's been a joy to get to know people that work in your office and just

people that work in your office and just everything it's made it's added a lot of

everything it's made it's added a lot of joy to my life well congrats on all your

joy to my life well congrats on all your success man we're happy for you and uh

success man we're happy for you and uh yeah I'll see you I'll see you at the

yeah I'll see you I'll see you at the next one I'll see you at next power FL

next one I'll see you at next power FL man there you go boom now I'm just

man there you go boom now I'm just floating on the breeze and I feel I'm

floating on the breeze and I feel I'm falling like these leaves I'm must be

Cornerstone oh but when I reach that ground I'll share this piece of mind I

ground I'll share this piece of mind I found I can feel it in my

found I can feel it in my bones but it's going to

bones but it's going to take

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Dana White | This Past Weekend w/ Theo Von #470

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