0:00 your personal brand will either make you
0:02 money or waste hours and days of your
0:04 time the question is no longer should
0:06 you build a personal brand but instead
0:08 how do you build your personal brand so
0:10 that it makes you money it took me
0:13 nearly a decade to crack the code but
0:15 now I have two businesses that have both
0:17 10x since I intentionally started
0:19 building my personal brand so today I'm
0:21 giving you the exact seven steps I use
0:24 to make my personal brand profitable and
0:26 to maximize my freedom as a Founder
0:28 because this isn't just about going
0:30 viral or being famous it's about going
0:33 and designing a brand that works for you
0:36 and with you a brand that compounds
0:39 every single day and that pays you back
0:41 for years to come this is a
0:43 life-changing process we're about to
0:45 dive into but let me tell you creating a
0:47 profit personal brand isn't luck it's a
0:49 system and by the end of this video
0:51 you'll know exactly how to go and
0:53 leverage the system to achieve founder
0:55 freedom and control over your own brand
0:58 that lets you live on your own terms
1:00 create value and connect with Millions
1:02 let's get
1:08 started step one discovering the niche
1:11 of you the most important foundation of
1:14 your personal brand is simple
1:16 understanding you the key is to start
1:18 where most people end figuring out what
1:20 makes you different and Unforgettable
1:23 what do you want to be known for what
1:25 unique perspective or Talent do you have
1:28 that most people are drawn to
1:30 what have you been downplaying just to
1:32 fit in this isn't about faking
1:34 Perfection it's about finding the parts
1:36 of yourself that are worth sharing and
1:38 owning them your brand doesn't need to
1:41 go and be like everyone else's it just
1:43 needs to be authentic this is what will
1:45 separate you from all the noise out
1:47 there get a pen and paper out and write
1:49 down your seven core pillars once you've
1:52 completed your list the foundation for
1:54 your personal brand is set great work
1:57 you've identified those core pillars for
1:59 yourself the parts that will make your
2:01 brand Unforgettable and Uniquely
2:09 Yours step two Define your core values
2:12 and vision let's talk about your compass
2:15 I'm talking values purpose and vision if
2:18 you've ever felt lost in business or
2:20 overwhelmed this compasses why these
2:23 guide posts will help you stay aligned
2:24 as you scale ask yourself what are my
2:27 non-negotiable values what impact do I
2:30 want to make with this brand how can I
2:32 go and measure success Beyond money
2:34 write down the answers to those
2:36 questions here my non-negotiable values
2:39 love I love myself and others fully
2:42 insanely simple I remove all unnecessary
2:44 complexity leaving only Essentials and
2:47 create Clarity and power freedom I have
2:50 time financial and location abundance
2:53 I'm free to be my truest and fullest
2:54 self I have the freedom and space to
2:56 think Ponder and be creative Community I
3:00 have deep connections meaningful
3:02 relationships and a sense of belonging
3:05 creativity I impact Inspire and innovate
3:09 nature I explore go on Epic Adventures
3:12 have fun and discover new places with
3:14 people I love the clear your values the
3:16 easier it becomes to make decisions that
3:18 feel right for you and when you're
3:19 building a brand Clarity equals
3:27 confidence step three understand who
3:30 you're talking to now that you're clear
3:32 on who you are let's find out who cares
3:35 step three is all about identifying and
3:37 truly understanding your audience your
3:40 audience isn't just clients or followers
3:43 they're people whose problems you solve
3:45 here are some questions that you can ask
3:46 yourself what problems does my audience
3:49 face where do they spend their time
3:51 online what would make their life easier
3:54 knowing your audience will bring Clarity
3:56 into your strategy and decisions no
3:58 matter what state AG of the personal
4:00 branding process that you're currently
4:02 at because if you know your audience
4:05 well then you know exactly where to aim
4:08 the best and the fastest way to get
4:10 clarity around what your audience wants
4:12 is to simply just ask them here are
4:14 questions you can use in a survey to go
4:16 and interview people that are part of
4:18 your ideal audience and get to know them
4:20 a lot better what content topics would
4:22 you love to see me dive into what is the
4:24 biggest challenge in your business right
4:26 now what is your biggest goal right now
4:28 what does success look like for for you
4:30 by the end of this year the goal of your
4:31 personal brand is to be a guide that
4:33 leads your audience to their biggest
4:36 goals and helps them overcome their
4:38 deepest
4:44 challenges step four creating your brand
4:46 identity map and defining your unique
4:48 voice and style on step four we're going
4:51 to go and take all this inner work and
4:53 transform it into an external and
4:55 Visually unique brand identity that
4:57 represents your own Mission Vision and
4:59 values this is your unique voice look
5:02 and feel and it's what's going to make
5:04 your brand recognizable at an instant
5:06 glance translate everything you've
5:08 learned about yourself and your audience
5:10 into a brand identity that's
5:11 unmistakenly you this is what gives your
5:14 brand a soul before I show you my own
5:16 brand guide here's the mindset you need
5:18 to adopt when creating your own think
5:20 about how you show up is your brand
5:22 playful or serious formal or laid-back
5:26 for me Clarity and freedom are key when
5:29 I chose those elements for my brand it
5:32 wasn't just because they look good it
5:34 was because they match what I stand for
5:36 here's the deal your voice and style
5:38 should be consistent across every single
5:41 touch point where your brand exists it's
5:43 not just about looking good here's a
5:45 sneak peak of my brand identity here are
5:47 my core colors here are the common
5:50 elements that we go and sprinkle in
5:52 across my videos here's how I like to
5:54 style my short form videos and here's
5:57 the style of font that we use across all
5:59 of the different platforms I exist on
6:01 these small elements all add up to
6:03 create my unique brand identity we also
6:05 have nine core brand Commandments that
6:06 guide everything we do around my brand
6:08 here they are original we are unlike any
6:11 other we are unique storytelling we
6:14 create stories that travel stories
6:16 Define our brand artist touch stop
6:19 seeing it as marketing start seeing it
6:21 as taking up space as an artist
6:24 impeccable design tiny details Stack Up
6:27 copy words are power powerful we write
6:30 like we speak luxury experience Elevate
6:34 Inspire and overd deliver at Key moments
6:37 taste we Flex our creativity we are
6:40 creative Geniuses make art not content
6:43 dreamy Beauty matters we paint a picture
6:46 of the dream life magic we create Magic
6:49 for Founders if you are disciplined in
6:51 implementing your visual brand your
6:52 audience is going to be able to
6:53 recognize you without even knowing what
6:55 profile posted it but it was yours to
6:57 create a deck with all the details that
6:59 you just saw in mind here's the process
7:02 grab a pen and paper we're going to go
7:04 and write down the core aspects of your
7:06 brand identity starting with your voice
7:09 Define your voice what's the vibe of
7:11 your brand playful serious inspiring
7:14 bold how do you want people to feel when
7:16 they hear your message write three to
7:19 five words that describe the tone you
7:20 want to be known for visual elements
7:23 what are your Brand's core colors pick
7:25 two to four colors that reflect the vibe
7:27 you're going for font style style is it
7:30 modern classic handwritten choose one or
7:33 two that match your personality and
7:34 brand logos and symbols do you have a
7:37 signature logo or symbol that people can
7:39 easily recognize what icon or shape
7:42 represents your Brand's core values
7:44 brand identity Commandments think of
7:46 these as guiding principles that your
7:48 brand lives by here are some questions
7:50 to help guide you what's the unique
7:52 promise you're making to your audience
7:55 how do you go and stand out visually and
7:57 stylistically from others in your space
8:00 think of this as designing the DNA of
8:01 your brand each choice you make here
8:04 adds up to a recognizable powerful
8:06 identity that your audience will
8:07 remember and instantly
8:14 recognize step five positioning your
8:17 brand story and building trust you need
8:20 to build trust and that trust starts
8:22 with a story that only you can tell
8:24 trust is currency without it you're just
8:27 another voice in The Noise with it
8:30 you're someone people come back to again
8:32 and again establish your brand direction
8:34 or how you're positioning yourself as an
8:36 authority people need to trust you
8:38 before they'll invest in you and the way
8:41 that they build trust through constant
8:43 consumption of your style in
8:45 storytelling when people know why you do
8:48 what you do they're more likely to trust
8:50 you here's the truth people don't
8:51 connect with Brands they connect with
8:53 people they want to know why you do what
8:56 you do they want to feel the heartbeat
8:58 behind your your
9:05 work step six your content Pathways
9:08 laying out your content
9:10 GPS step six is all about your content
9:14 content is the life blood of any
9:16 personal brand this is how you attract
9:18 and engage your audience daily if your
9:20 personal brand is an engine content is
9:22 the fuel the power of social media is
9:25 too large to ignore in a founder-led
9:27 business and yes creating content for
9:29 your personal brand can be intimidating
9:31 here's how I go and approach creating
9:33 content to take the edge off the process
9:35 you want clear lanes for your ideas
9:37 videos posts articles whatever it is
9:40 your goal is to create a system that
9:41 brings you visibility without taking
9:43 over your life figure out where you want
9:46 to show up then ask what kind of content
9:48 am I best at creating what can I post
9:51 consistently without burning out then
9:53 implement the single most necessary
9:55 system to this entire personal branding
9:57 equation that will tie your personal
9:58 brand back to Serious Financial returns
10:00 for your business the content GPS your
10:04 content GPS is a strategic map that
10:06 guides what you post where you post and
10:09 how often this isn't about being
10:11 everywhere all the time it's about
10:13 showing up intentionally in the places
10:15 that matter most there's no one size
10:18 fits all my advice choose three main
10:21 themes or pillars that represent your
10:23 brand then build content around those
10:25 themes consistently this makes your
10:28 content creation process automatic
10:30 scalable and stress-free take a
10:32 screenshot pause this video or download
10:36 this in the description below but this
10:38 is the founder content machine that goes
10:41 and kickstarts the content creation
10:43 process for my entire personal brand
10:45 each time here's how it works step one
10:48 start by selecting three categories you
10:50 want to be known for these are the lanes
10:53 for your brand the areas you're going to
10:55 dominate so whether it's sharing
10:58 audience growth tips Community Building
11:00 strategies or scalable systems and
11:02 different Secrets choose your categories
11:05 and be specific step two pick your
11:08 approach are you the expert who knows
11:10 this topic cold or are you the curator
11:13 Gathering insights and learning
11:15 alongside your audience both work just
11:17 choose the one that feels authentic to
11:19 you step three and now it's time to go
11:21 and fill out your content machine Let's
11:23 generate 30 ideas in 30 minutes I'm
11:26 serious set a timer pull up a blank
11:28 document and let's go to town use these
11:31 categories helpful deep dive reflection
11:35 and
11:41 vulnerable step seven tools allies and
11:45 support assembling your team imagine
11:48 this you've crafted your content your
11:50 brand is gaining momentum but you're
11:52 trying to keep all the wheels turning
11:54 just by yourself it's like trying to
11:56 steer a ship solo through a storm so so
11:59 what's missing the people the tools and
12:02 the support that makes it all
12:04 sustainable I'm going to go and cover
12:06 all of those elements in detail right
12:07 now having the right support means you
12:10 don't have to do everything all alone
12:13 get clear on the tools that you need
12:15 whether it's project management software
12:17 a good camera or a supportive team
12:20 member the goal is to ensure your brand
12:22 runs like a machine with or without you
12:24 and when I say team I don't just mean
12:26 people who work for you think of allies
12:28 mentors or even legends that go and
12:30 inspire you this journey is easier when
12:33 you're surrounded by the right people as
12:35 you scale here's the initial critical
12:37 team that you're going to want in place
12:39 to build a profitable personal brand a
12:42 social manager to go and grow your
12:43 profitable media Empire a video editor
12:46 to go and create inspiring videos and a
12:48 designer to help you go and build your
12:50 brand with imagery as well as a tech
12:52 lead to ensure the machine is going and
12:54 running smoothly and here are the tools
12:56 I use to build my profitable personal
12:58 brand
12:59 pype Fury to schedule X content Athena
13:02 for elite executive assistants to manage
13:04 my calendar and emails so I can remove
13:06 myself from operations tweet Hunter X to
13:09 find inspiration for Content HubSpot for
13:12 sales school for the founder OS
13:14 Community stripe for payments webflow
13:17 for our website testimonial. to collect
13:20 testimonials notion for a company Wiki
13:23 Google Drive for photos videos and
13:25 b-roll Google docs to document all of
13:28 our systems zapier for automations figma
13:31 for designs loom for screen recording
13:34 and reduce meetings type form for a
13:36 foundos application and to get feedback
13:38 from Founders and then a sauna for
13:40 project management building this brand
13:43 isn't just about money or fame it's
13:45 about freedom freedom to create on your
13:48 own terms to choose what matters and to
13:50 connect deeply with the people who
13:52 resonate with you when you build a brand
13:55 that truly represents you it becomes a
13:57 beacon a signal to others that you're
14:00 here you're real and you're ready to
14:02 make an impact if youve made it this far
14:05 you're ready for the journey this isn't
14:07 just a week-long process it's a
14:09 lifechanging commitment to creating a
14:11 brand that works for you and builds the
14:14 future that you want
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