0:02 hey there storytelling is one of the
0:04 most powerful tools to hook your
0:06 listeners and keep them glued to every
0:09 word you say but hey a lot of the advice
0:11 that is out there make it sound way too
0:13 complicated but the truth is
0:15 storytelling is actually pretty simple
0:17 if you know what really matters if you
0:19 just give me 9 Minutes you'll discover
0:22 the five storytelling techniques to tell
0:24 insanely good stories but before we do
0:26 that let me show you a quick example by
0:29 John Kinski whom you might know from the
0:31 office it's a 20 second story so really
0:33 short but it's so powerful by the end of
0:35 today you'll know exactly how to tell
0:38 stories just like him and then I said
0:39 yeah and he said says uh who are you
0:40 visiting here I said my wife and he says
0:42 is she an actress I said yeah he said
0:44 would I know her I I don't know man her
0:52 you and I went yeah and he goes
0:55 you you married Emily Blunt now I go
0:58 yeah and he goes this okay go did you
1:00 notice what he did there he didn't just
1:02 summarize the events he didn't say oh
1:03 yeah back then I was at customs and the
1:04 agent asked me what I was doing and I
1:06 responded I was an actor and he was very
1:08 surprised he doesn't do that he doesn't
1:11 summarize the events instead he zoomed
1:13 into the moment of the story the best
1:16 stories don't just summarize events they
1:18 don't stay at that helicopter level they
1:21 zoom into the moment they take us into
1:24 the trenches they let us be part of that
1:26 physical moment the good thing is it's
1:28 not that difficult I'm now going to show
1:30 you five techniques that you you can use
1:33 in all of your stories first technique
1:36 location say where you are the best
1:38 stories start by stating the location
1:41 where are you physically examples 2
1:43 weeks ago I'm sitting on my couch in my
1:46 living room taking a deep breath or
1:48 September 2019 I'm standing in front of
1:51 the conference room ready to walk inside
1:53 now why does it matter to State the
1:55 location because the moment you say
1:57 conference room or living room your
1:59 audience will start to visualize it
2:01 they're like o yes I I know a conference
2:04 room and they start to visualize their
2:05 version of that conference room now
2:07 beginner storytellers they often do the
2:10 mistake that they give too many details
2:12 they're like oh in that conference room
2:16 there was a big table a television and a
2:19 wooden floor don't do that don't do that
2:22 it doesn't matter just stay the location
2:24 as long as they can visualize it it
2:26 doesn't matter all the details they have
2:29 their own version of that location
2:31 second technique actions what are you
2:33 doing in that specific moment of the
2:35 story instead of giving way too much
2:37 context about all the random stuff that
2:39 doesn't matter just say what are you
2:42 doing in that specific moment that can
2:44 be walking biking shouting reading
2:48 waiting whatever it is just State the
2:50 actions State the verbs examples I'm in
2:53 my office I open my laptop and start
2:56 reading a message by my manager or 2
2:58 weeks ago I'm at the airport waiting and
3:01 lineing at security now why does it
3:03 matter to State the actions because it
3:06 brings in forward momentum it takes the
3:08 listener right into the moment when you
3:10 do that your audience will immediately
3:11 know that you won't waste their time
3:13 you're straight away taking them into
3:16 the most important part of the story
3:18 third technique thoughts what are you
3:21 thinking we as humans have thousands and
3:23 thousands of thoughts every single day a
3:25 lot of those thoughts are hopes dreams
3:29 plans fears worries crazy thoughts now
3:31 share some of those thoughts of that
3:34 crucial moment of the story example
3:36 instead of saying I was excited to meet
3:40 my crush say I thought ah this will be
3:42 so cool right finally I can see her
3:45 after all that time or instead of saying
3:47 I was very disappointed about that
3:49 presentation say I thought oh man this
3:51 is bad right everyone will think now I'm
3:54 stupid I can never go back there do you
3:56 see the difference it's a tiny tweak but
3:59 it makes any story more interesting but
4:01 hey a common mistake is that people
4:03 share thoughts that sound too
4:05 professional too intellectual they say
4:09 something like I thought this represents
4:12 a supreme opportunity now would your
4:14 thoughts actually sound like that
4:16 probably not right and so what you want
4:18 to do is when you share your thoughts
4:21 give us the raw unfiltered thoughts give
4:24 us those a little bit like ranchy juicy
4:26 a little bit neurotic thoughts now that
4:29 will make your story much more relatable
4:31 fourth technique emotions what are you
4:33 feeling the best stories they're
4:35 emotional they take the listeners on
4:38 this emotional journey and now with the
4:40 thoughts with the previous technique you
4:41 know now one technique to make it more
4:43 emotional but there's another one the
4:46 simplest way is to just stay an emotion
4:48 so you say something like I was
4:51 disappointed I was relieved I was happy
4:53 now that is pretty standard right that
4:55 is what most people do but it's not
4:58 ideal because it is not really visual
5:00 right when you hear someone saying I was
5:02 disappointed well you cannot visualize
5:05 it and so the better way is to show the
5:08 emotion show how it looks on the body on
5:10 the face when you experience that
5:12 emotion let me give you some examples
5:14 instead of saying I was relieved say in
5:17 that moment I lean backward and let out this
5:19 this
5:22 big or instead of saying he was anxious
5:26 say he kept tapping his pen on the on
5:28 this table and he kept glancing up to
5:30 the clock every few seconds
5:32 do you see the difference showing the
5:34 emotion makes it much more visual it
5:37 takes us into the specific moment of the
5:40 story technique number five dialogue
5:42 what are you hearing many of your
5:44 stories will have more than one
5:47 character maybe a manager your friend a
5:50 coworker your dog whoever it is now what
5:52 did the character say in that crucial
5:55 moment of the story what were the exact
5:58 words examples instead of saying my
6:00 friend was very disappointed say in that
6:03 moment my friend looked at me and said
6:07 Phillip what on Earth was that or
6:09 instead of saying my manager was very
6:12 happy with my work say in that moment my
6:15 manager looked at me and said wow that
6:17 was really the best presentation you've
6:20 ever given now do you see the difference
6:23 dialogue is such a simple tool to make
6:25 any story much more interesting it is
6:28 actually the tool that I use the most
6:30 but I guess there's just one thing to
6:32 keep in mind similar as with the
6:34 thoughts share the dialogue that is a
6:36 little bit more interesting a little bit
6:38 more juicy if you say something like in
6:41 this moment my manager said well I'm
6:44 very dissatisfied with the inadequate
6:47 execution of that project well that
6:50 would sound super boring right instead
6:52 pick much more juicy much more concise
6:54 and catchy doll all right now that you
6:56 know the five most important elements in
6:58 storytelling let's watch a quick one
7:01 minute video to see those elements in
7:04 action that story is by Sarah Willingham
7:06 who's a British entrepreneur investor
7:08 and CEO of nightcap now when you watch
7:11 the story see how she zooms into the
7:14 moment can you spot when she shares the
7:17 location the actions the thoughts the
7:19 dialogue and the feelings so in my
7:22 mid-20s I was running Acquisitions for
7:24 pizzza Express and walked into a meeting
7:25 room I was 2 minutes late for the
7:28 meeting and the person on the opposite
7:30 side of the table the lawyer
7:32 looked up and said oh thank goodness for
7:35 that mine's uh white with one sugar
7:44 moment walked around to the coffee made
7:46 him his coffee but the coffee in front
7:47 of him and said would anybody else like
7:50 a coffee and um nobody said anything
7:52 nobody wanted one I made myself a coffee
7:54 and then sat back down again opposite
7:59 him and as he looked up I watched the C
8:02 drain from his face as he realized this
8:06 enormous assumption that he' made and it
8:09 was such a beautiful moment in my career
8:13 really empowering when I sat there and
8:16 realized that actually this moment where
8:18 I'd had impostor syndrome anyway running
8:21 a meeting like this but I'd been
8:23 completely misjudged by the people on
8:25 the opposite side of the table was
8:28 actually this incredible superpower cuz
8:30 guess who walked out with the
8:33 Dale what an incredible Storyteller
8:35 right today you learned the foundations
8:37 you learned how to tell insanely good
8:39 stories but hey there are also a few
8:41 more advanced storytelling techniques
8:43 out there in case you want to go deeper
8:45 on this journey I would suggest to check
8:47 out this next video in which you learn
8:50 how to be a better Storyteller than 99%
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