0:01 One of the most powerful ways you can
0:03 reinvent yourself in three to six months
0:06 is through identity shifting. And that's
0:08 what we're talking about today. I'll
0:10 give you three practical steps. We'll
0:12 look at how you actually do this. So,
0:14 what exactly is identity shifting? Let
0:16 me explain it with an urban legend.
0:18 There's an urban legend of a goldfish
0:20 that it can only grow to the size of its
0:21 bowl. But then when you take that
0:23 goldfish and you put it in a large pond,
0:25 gets much bigger, eventually growing
0:28 into those expensive koiish you see in
0:30 Bond villain movies. We are just like
0:33 that fish and the bowl is our identity.
0:35 You can also call this your self-image.
0:37 How you see yourself. This is the
0:38 deepest layer of who you are. You have
0:41 three layers of change that you can
0:42 focus on. Most people start with the
0:45 third layer. This is actions. You want
0:47 to get fit, you go running. You want to
0:49 build a business, you post content. You
0:51 want to get in a relationship, you start
0:53 dating. One layer deeper are the stories
0:55 you tell yourself. So if you tell
0:56 yourself, ah, business is too
0:58 competitive, you know, I just can't get
0:59 ahead. Well, then it becomes a feedback
1:02 loop. It blocks the actions. All of that
1:04 is getting at the identity. James Clear
1:06 has a great book on this, Atomic Habits.
1:08 He says that the goal is not to go on a
1:10 run. It's to become a runner. That's an
1:12 identity goal. The goal is not to make a
1:14 million dollars. It's to become someone
1:15 who's financially free. The goal is not
1:17 to just go on dates and, you know, waste
1:19 time. It's to hopefully find someone you
1:21 vibe with that matches your lifestyle.
1:23 And here's the problem. Most people want
1:27 to change by going from the outside in.
1:29 But the faster way to change is to go
1:32 from the inside out. And when you change
1:35 your self-image, how you see yourself,
1:37 that changes your core stories of what
1:39 you can and can't achieve. And once
1:41 those change, of course, you're going to
1:42 take new actions because you're
1:44 basically a different person. You ever
1:45 seen someone do something you thought
1:47 was impossible and it totally rocks your
1:49 worldview of what is? This is
1:50 controlling the amount of money you make
1:52 or don't. This is controlling the type
1:55 of person you attract or don't. And this
1:58 is controlling your future you or if
2:00 you're held back in the past like we
2:02 spoke about. Now I want to give you
2:04 three steps to do this. But first I want
2:06 to tell you a brief story to really make
2:09 this land of how these identities hold
2:11 you back and are keeping you stuck. So
2:13 back in grade school I was a kid and we
2:15 were learning multiplication tables. I'm
2:17 sure you did something similar where
2:21 your teacher gets 12 of you up in the
2:23 black on the blackboard and she says,
2:25 "Okay, you're doing the ones. 1 * 1 is
2:28 1. 1 * all the way up to 12. You're
2:31 doing the fives. 5 * 6 is 30. All the
2:34 way up to 12." Well, I got the 11s. So,
2:36 I'm up there sweating bullets in front
2:39 of the whole class trying to do mental
2:42 gymnastics to solve these damn 11s. I
2:44 didn't know the trick that it's 11, 22,
2:48 33, 44. I am the last one up there and
2:50 everyone starts laughing and I'm
2:52 humiliated. I carried that belief I'm
2:54 bad with math around through high
2:56 school, through college. It held me back
2:58 from classes cuz anytime there was math,
3:00 my identity was like, buddy, you don't
3:03 do math. Remember the 11s. And so when I
3:04 got into business post college for
3:07 myself, a funny thing happened. that
3:09 belief I'm bad at math. All of a sudden,
3:11 when the numbers meant something to me
3:14 and it was my business, I realized I
3:17 love math because numbers are just data.
3:19 And if we cut this, then we gain this
3:21 and oh, what if we move things around? I
3:23 realized that that identity I was bad at
3:25 math was just a story I had been
3:27 carrying around that wasn't true. And
3:29 so, the reason I'm telling you this is
3:31 because I call those identity anchors.
3:33 things that strap to you, you carry
3:36 around your whole life that are like
3:38 literal weight holding you back and
3:40 keeping you stuck. The gap between who
3:42 you are and who you could be is filled
3:44 with the stories you tell yourself. So,
3:47 the very first step you do to shift your
3:50 identity is ask yourself, what are the
3:52 three to five core stories I've been
3:54 telling myself keeping me in the small
3:56 bowl? Now, you're like, okay, well, what
3:58 are my stories? After working with
4:00 thousands of people, I noticed four
4:02 camps that a lot of these stories fall
4:04 into. So, I'll just give them to you
4:07 here. Take these, journal on them, and I
4:08 bet your core stories are going to be in
4:12 one of these four groups. I'm too old or
4:14 too young. I'll fail. And everyone will
4:18 insert the word. I'm not ready yet. I'm
4:20 not the kind of person who fill in the
4:22 blank. It's too late. It's too scary.
4:25 It's the wrong time. Or small bowl
4:27 syndrome. The most dangerous story isn't
4:29 the one that's completely false. It's
4:30 the one that's just true enough to where
4:32 you believe it. Hey, if you're liking
4:34 this before the next point, make sure
4:35 you're on our refusing to settle
4:37 newsletter down below. I send it every
4:39 Saturday morning directly to you with
4:41 ideas that'll change your life. But
4:43 knowing what your core stories are
4:46 aren't enough because people identify
4:49 them and they get caught in self-healing
4:51 hell I call it where their whole life
4:53 gets consumed with why they can't and
4:55 they have to find the root and oh I
4:57 can't move forward until I find this
5:00 thing. So the next step is as important
5:02 that I recommend doing as soon as
5:04 possible. In the same way people have
5:06 blueprints before they build a house.
5:09 You have to know a rough idea of who you
5:12 want to become. What would make it a win
5:14 for you? And so what I like to recommend
5:17 here is a very simple exercise, and
5:19 there's so many different ones, but this
5:22 one, if you do it, will at least get you
5:24 started. You grab a journal, you set a
5:27 timer for 30 minutes, and you write out
5:30 your ideal week. This doesn't have to be
5:32 5 years from now, 10 years from now.
5:34 That can be really far away. But as if
5:36 right now, what would your ideal week
5:38 look like? Who are you surrounded by?
5:41 Who are you with? How do you carry
5:42 yourself? How are you structuring your
5:45 time? What do others say about you? What
5:47 do you do for work? Do you have any
5:50 hobbies? You want a bonus question? This
5:54 is one that I asked and without it, I
5:56 wouldn't have gotten the opportunity to
5:58 tour all around the world in one of my
6:00 favorite bands playing sold out shows. I
6:01 wouldn't have started this YouTube
6:04 channel. the question, "What do you
6:07 really want, but you're too scared to
6:09 ask for it?" Go after what you really
6:12 want. Find your real motivation for it.
6:14 And guess what? Your motivation changes
6:16 as you get closer to it. Like, it's
6:18 totally fine for you to say, "I want to
6:20 get in the best shape of my life so I
6:23 increase my uh dating life and I look
6:25 hot." That's totally better motivation
6:27 than to say, I want to lower my
6:28 cholesterol levels and, you know, have a
6:30 resting heart rate of it's totally fine
6:31 if you want to make a bunch of money so
6:33 that you escape your current situation
6:35 or so that you can buy the car you
6:37 always wanted to or live in the house
6:39 that you've been dreaming of. But it's a
6:41 natural process to work your way through
6:44 those base level wants. The reason I'm
6:46 saying this is because find your
6:49 authentic drive. Dig for it. Not what
6:51 sounds good on paper. Not if somebody
6:53 reads it what they're going to think.
6:55 Don't censor yourself. Write out what
6:57 you really want. All right. So, now that
6:59 you've identified your core stories,
7:01 you've set up the 2.0 version of you
7:04 through your ideal week or exercises
7:06 like that, you're ready to install it
7:08 into your brain. You need the third
7:10 step. Now, I say install because your
7:12 brain is like a supercomput. It
7:15 processes over 11 million bits of
7:17 information every single second, but
7:19 you're only conscious of about 40. Every
7:22 day you have between 60 and 70,000
7:24 thoughts. He's law states that your
7:26 neurons that fire together wire
7:27 together. You might have had the
7:29 experience of stubbing your toe and
7:32 boom, you fire off a four-letter word.
7:35 These associations are wiring your
7:37 brain. In fact, here's a video right now
7:39 of neurons connecting. They're like
7:41 little spiderw webs that when you're
7:44 learning start connecting together and
7:47 then that connection fires off faster
7:49 and faster the more you do that. That's
7:51 a badass video, isn't it? Super cool.
7:53 All of this is happening right now
7:55 whether you know it or not. Your whole
7:57 life you've trained yourself to fire and
7:59 wire a certain way for your old
8:01 identity. So if you want to install a
8:04 new one or what you just created or
8:07 break one, you need to rewire your mind.
8:08 But there's one thing that helps you
8:10 fire and wire and break these
8:13 connections like 10 times faster. You
8:15 want to know what it is? How can you
8:17 learn by doing? I've said this before,
8:20 but I thousand% believe it for you.
8:25 Every 1 hour of doing beats 10 hours of
8:28 planning, prepping, and researching. Who
8:30 learns more? The person who spends two
8:32 hours reading a book on surfing or the
8:35 person who gets in the ocean, falls off
8:38 the board, gets back up, learns by
8:40 doing. Now remember our two things
8:43 before this. The identity anchors. Well,
8:45 how can you do something about them once
8:47 you've identified them? You want to be
8:49 more charismatic? Start talking to every
8:50 single person you see throughout the
8:52 day. You want to be better articulating
8:54 yourself on camera? Turn it on and talk
8:56 to it for 15 minutes a day. You want to
8:57 be more disciplined, commit to a
9:00 challenge like 75 hard or one that you
9:02 come up with and make up for yourself.
9:04 You want to find your purpose, come up
9:06 with a list of 50 things you could try
9:08 and go down the list checking them off.
9:10 The key here is understanding that this
9:12 rewiring of your whole brain and
9:14 programming doesn't happen
9:16 automatically. And yeah, it can happen
9:18 through learning and consuming, but
9:20 it'll happen 10 times faster through
9:23 doing and testing. Are these stories
9:25 really true? Let me do something about
9:27 it. and testing. Do I really want this?
9:29 Let me make this happen. That is
9:31 identity shifting. Hope there was a few
9:32 things in there we haven't spoken about
9:34 in other videos. Some fresh ideas for
9:38 you. And if you want to get more done in
9:40 one week than most people do in an
9:42 entire year, I'll link up right here a
9:44 perfect follow-up. Over a million people
9:45 have seen this video and thought it was
9:47 useful. So, I think it's a good
9:48 follow-up if you're looking to get more
9:50 done. I'll see you there. Remember to do
9:52 hard things, bet on yourself, and make
Chrome Extension