0:00 There are not many videos that I do that
0:01 come with a warning, but if you continue
0:03 to watch this video, it could cost you
0:04 thousands of dollars. There is something
0:06 called an eight sleep. Now, I'm not here
0:08 to sell it to you. I'm here to tell you
0:10 about how genius the marketing is. And
0:12 in this video, we're going to look
0:12 through some very sneaky tactics they
0:14 use that we can admire and implement
0:16 into our own businesses. Very simply,
0:18 eight is a mattress cover. You put it on
0:20 your mattress. I don't know about you,
0:21 I'm very warm. My MS is very cold. We
0:23 argue about the air con. When the
0:25 arrival of my new son came, she said,
0:26 "If you keep the air con on the
0:28 temperature you like to sleep with, he
0:29 will freeze to death." So, we considered
0:31 the eight asleep. This means that
0:32 throughout the night as I'm asleep, the
0:34 mattress wicks away heat when I get too
0:36 hot and then warms me up when I get too
0:38 cold. It checks out my heart rate
0:39 variability, my breathing rate. It even
0:42 gives me a sleep score when I wake up.
0:43 Now, here's the crazy thing. This
0:45 mattress topper costs thousands of
0:47 dollars. So, you decide to head over to
0:49 the eightle website, and as soon as you
0:51 get on there, oh yeah, I'm in Australia.
0:53 What is that popup that's just occurred?
0:55 Limited time. A surprise is waiting for
0:56 you. What is your main sleep challenge?
0:58 I feel hot or cold. Right there and then
1:01 we have seen the landing page turn into
1:03 a squeeze page very quickly. Enter your
1:05 email to unlock your surprise. One of
1:06 the things that we like to do in YouTube
1:08 is try and create an itch that needs to
1:10 be scratched. Now, if this said join my
1:11 newsletter, we'd be gone. We'd be
1:13 running out of it. Enter your email to
1:14 unlock your surprise. My surprise? What
1:17 could that be? Now, what I want you all
1:18 to do is to actually sign up to eight
1:21 sleeps emails just so you can get a
1:23 taste of email marketing. Because I'm
1:24 always saying, "Hey, click the link in
1:26 the description, get my 30-day email
1:28 autoresponder." But I'm actually saying,
1:29 "Go look at this amazing company that's
1:31 got some of the best marketing in the
1:32 world and look how aggressive they try
1:33 and sell you." Some of you out there
1:35 think that an email a day is too
1:36 aggressive. However, if there's
1:37 something good to be sold and your sleep
1:39 is going to get better and your life is
1:40 going to improve, can you actually
1:42 market too hard to someone whose life
1:44 you want to improve? This again is a
1:45 perfectly created landing page. Nights
1:48 that fuel your best days. What an
1:50 amazing statement. Turn any bed into the
1:52 ultimate sleeping experience. Ever since
1:54 having an eight, and I've used one for
1:55 about a year and a half now, I can go
1:57 stay in the nicest hotels. Vegas, New
2:00 York, LA, doesn't matter. Do you know
2:02 what I suffer with? Hotness. Until an
2:04 eight is a staple in a five-star hotel.
2:06 It's one of them things that when you
2:08 discover it, it ruins your life. A bit
2:09 like when you're watching a movie and
2:10 you're thinking, "Where is the
2:11 microphone?" Then you realize the lips
2:13 are out of sync. a bit like when you
2:14 have a posh wank at home and use coconut
2:16 oil. So, every landing page should be a
2:18 perfect scrolling experience. As I'm
2:19 scrolling down, the ultimate sleep
2:21 solution. Every single word here is
2:22 thought up very carefully. I'm now being
2:24 shown what it does. And again, for any
2:25 of you that watched my content before, I
2:27 like to say that your landing page to
2:28 say what it is, what I get, why I need
2:30 it, how much it costs, how to buy with a
2:32 little sprinkle of why to trust you. So,
2:34 I do have the mattress that sits you up
2:36 in bed. Apart from my hernia surgery,
2:38 never needed it. Transform any bed with
2:40 the pod. Now, this is the amazing part.
2:42 try risk-f free for 30 nights. This is
2:44 where I was hit in a crossroads because
2:46 I was thinking I can't spend $35,000 on
2:48 a mattress cover. I was considering it,
2:50 thinking maybe I'll make it a YouTube
2:51 video. Maybe I'll write off the cost cuz
2:53 I'm doing a video about it. But then
2:55 when it goes try it risk-f free, I'm
2:57 always saying money back guarantee,
2:58 right? This is amazing for you. A lot of
3:00 people out there, a money back guarantee
3:01 might means that you do a little bit of
3:03 work for someone and then they turn out
3:04 to be a client. You send them their
3:05 money back. Eight is going to send you a
3:07 device that probably cost them hundreds
3:09 if not thousands of dollars. They have
3:10 to ship. And trust me, the case is about
3:13 80 kilograms of stuff they've shipped to
3:15 your house. They are that confident that
3:17 their mattress cover is going to blow
3:19 your mind and revolutionize your sleep
3:21 forever. They're going to send you a
3:23 small human body's worth of packages to
3:25 your house. And if you return it,
3:27 they're going to be stumped with a
3:28 product that potentially someone slept
3:30 on for a few weeks. So, I very much
3:31 doubt they're reselling it. Experience
3:33 the pot at home. If it's not the perfect
3:35 fit, return it for a refund. This is my
3:38 perfect marketing. If asleep was open to
3:40 investment, I'd invest in it. And
3:42 everywhere we go down the page, there's
3:44 opportunities to buy, to shop now. I
3:46 like the fact that we're going from
3:47 light mode to dark mode. For any of you
3:48 on your landing pages, I'm a big fan at
3:50 the moment of a dark screen with light
3:51 text. I find it easier to read. And
3:53 there's just frequent buttons that say
3:54 shop now. There are not many things in
3:56 my life that I simp over, but my eight
3:58 sleep is one of them. Anyone in your
4:00 life that you love, that's amazing to
4:01 you, you're not sure what to get them,
4:02 get them this. Just be ready for the
4:04 price. Pod 4 ultra $7,000. about 35,000
4:08 US which is crazy but think of it this
4:10 way one big trip away with your partner
4:11 to Dubai or go somewhere all-inclusive
4:14 you're probably spending similar money
4:15 on a big holiday so I'm saying don't go
4:16 on holiday instead get yourself an eight
4:19 and revolutionize sleep forever and I
4:20 know what you're going to think here
4:21 right there is a monthly recurring
4:23 membership to use your mattress in your
4:25 bed and I know that seems pretty
4:27 machavelian but it's amazing they don't
4:29 pay me to say this I am an eight sleep
4:31 convert but the message I'm trying to
4:33 drive home today is look to other
4:35 businesses in completely different needs
4:36 niches and look what's happening here.
4:38 We have marketing, content, social media
4:40 ambassadors, whatever. The second you
4:42 land on the website, first thing they go
4:43 for is your email address because they
4:45 know if you leave, you're probably not
4:46 coming back cuz they want to have
4:47 contact with you. The landing page is a
4:48 well-curated, thoughtout story about the
4:50 benefits, what it is, why you get. The
4:52 massive thing that they do here is why
4:54 to trust them. Those that get the
4:55 emails, you'll start to see an
4:56 aggressive email marketing campaign. And
4:58 also, those of you that actually buy
4:59 this and reortgage your house, have a
5:01 good night's sleep, you will credit me
5:02 with being the legend that put you onto
5:04 it. 6 months from now, you're going to
5:05 go, "James," I'm going, "Oh, you like
5:06 the content." You go, "No, mate. You
5:07 waffled too much. But thanks for the
5:09 mattress recommendation. You live good
5:11 forever. Sweet." Coming from my email
5:13 address again. Makes me bloody proud to
5:15 see eight. Well done. Fantastic
5:17 marketing. You got a customer for life.
5:19 And look at that. Selling thousands of
5:21 dollars of products with recurring
5:23 revenue and not once did they need to
5:25 get you on the phone to sell you it.
5:26 Wonderful. And if you think it was
5:28 refreshing for me to talk about someone
5:29 else's business and not myself for a
5:31 video, well, check out this one where
5:32 I'm talking about one of my mentors who
5:34 was so inspirational to me and my
5:35 business that I had to steal ideas from
5:37 him and I still steal from him to this
5:39 very day. Check out that or there'll be
5:40 links in the description. I got to go
5:41 Declan. I got to go. I'm going training.
5:45 I will see you later. Remember what I
5:46 said? Get that head done. Do you
5:50 want the teller one first or this one?
5:52 You finished the teller one first. Okay.
5:54 But the eight sleep one. I reckon we can
5:56 leverage people that have heard of eight
5:58 but never heard of us. Then we can get
6:00 their money. So bring them in. Oh,
6:02 eight. I've been thinking about that.
6:04 Really? We get them. They'll check out
6:05 the links in the bio. Cashish, Declan.
6:08 Cashish, not for you. I'll get a lot,
6:10 but you can maybe get a little bit of
6:12 it. Wherever I mate, you can have a tiny
6:14 bit. All right. See you in a bit. See
6:15 you, mate.
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