0:05 you see us out here man Aliya Mustafina
0:08 rap radar podcast well we have
0:11 Budapest's well yeah we're hungry
0:14 well hoagie man we bout to get an iconic
0:16 person on a couch man the legendary Will
0:18 Smith man yep on you rapper in our
0:22 podcast titled yeah rap radar podcast
0:24 Elliott Wilson speed art you know what's
0:26 up baby hey I heard you in Budapest I
0:27 feel like I moved in with my auntie and
0:33 uncle in bel-air if your son's an icon
0:36 what do you like the chip oh gee I can't
0:38 explain I tell him all the time I was
0:42 like you should the song should be my
0:45 dad is the icon living who's supposed to
0:46 say that was what the hook was supposed
0:48 to be yeah I just did a verse on that
0:51 he's dead it comes out next week so I
0:52 mean in case you don't know this is Will
0:58 Smith thank you thank you guys man you
1:00 know it's like Jay was that Jay was like
1:01 yo yeah I talked to these dudes data
1:07 truth thank you already stole my rapping
1:08 man first of all you put out this free
1:10 stuff without this dude he's kind of
1:12 messing around but it shook the game up
1:14 man it went viral I know right I was
1:18 like I've been probably for two years
1:22 trying to find you know that way back in
1:24 it's like I had a I stopped working for
1:27 for two years and I did it like I was
1:31 like a serious deep dive on you know
1:35 finding that new flavor that new me the
1:37 new life so I gonna went back to the
1:40 drawing board so reason I'm excited to
1:42 do this interview I got so much it the
1:46 same so much stuff I want to shut up and
1:52 let will talk but now but I'm uh you
1:55 know just started started writing again
1:59 and just trying to find the way to say
2:01 to stuff this in my mind your dog that
2:03 will braggadocious minutes want to use a
2:04 swag you just wanted it like yeah you
2:07 know the thing is he's telling the truth
2:10 I don't know
2:15 yeah yeah now you don't be listening to
2:17 people you know talking about stuff so I
2:20 was like yeah when I say this stuff I
2:22 want it I want it to be true and give it
2:24 a look give it a little extra little
2:26 extra flavor to it when it's actually
2:29 true right people are surprised when you
2:31 actually wrapped like he's a rapper you
2:33 do know that right it's funny I so I put
2:36 that out and uh Anthony and Esther hit
2:39 me and he was like yo it's crazy he's
2:40 like dude but you're not gonna believe this
2:40 this
2:44 he's like my son asked me he said yo he
2:47 said just Will Smith rap he say he's
2:48 like he's like dude I couldn't believe
2:50 he's like me and my son had to do two
2:54 hours I was like he had no idea that you
2:59 raps was like wow so I'm really I'm you
3:01 know I'm looking forward it really is
3:03 it's a whole new generation it's a whole
3:07 new world it's like with social media
3:09 the beauty of that for me is the
3:12 short-form content right like so I
3:13 didn't have to go in the studio and make
3:15 a whole record like I had a verse I had
3:17 a track I laid it put it out you know so
3:21 that's really given me the opportunity
3:26 to to kind of find my new voice like I'm
3:30 I'm burning again creatively and I have
3:32 outlets that I never had before
3:34 you're like the prince but now you're
3:37 the king of Instagram I know it's like
3:39 how come you've embraced social media in
3:41 this way like cuz for the longest you
3:43 know you have this mystique behind you
3:46 well you know when I when I started the
3:50 the the only way to be a movie star was
3:55 through distance and mystery and
3:58 mystique right that was the the the way
4:00 is that you know yeah you could see me
4:04 on July 4 in the movie theater right so
4:07 that was the way keeping that distance
4:11 was how you maintained our star power
4:15 and in the last five years that shifted
4:19 much more to a friendship model like
4:23 people support artists that they feel
4:26 they know thoroughly that their friends
4:29 right so that the social media the the
4:31 daily interaction is much more like a
4:34 family friendship kind of interaction
4:40 that is an audience demand for for you
4:43 know their loyalty but is there such
4:46 thing as revealing too much not in this
4:49 world too much data that's personal
4:51 you know by it's it's what can you
4:54 handle you know I think one of the major
4:57 one of the beautiful parts of social
4:59 media that I think is a beautiful
5:01 evolutionary thing is that social media
5:06 demands authenticity right so social
5:10 media pushes you more and more into
5:15 having to reveal what's true because if
5:19 you don't you know TMZ is going to you
5:22 know so it's you know it's a beautiful
5:25 thing I'm and I'm actually enjoying the
5:27 push right nobody's happy who doesn't
5:30 get to beat himself right so the the the
5:32 eyes and ears of the world are starting
5:35 to demand more and more authenticity
5:37 where you gotta say what's true for you
5:40 and live or die by what that is so I'm
5:45 enjoying the the social demand for
5:47 authenticity I'm coming into a space how
5:48 have you maintained your authenticity
5:49 because I mean you come from Philly
5:51 going through everything like your
5:53 journeys being crazy like how have you
5:56 maintained that um you know it's really
6:01 interesting is it's like the idea I I
6:05 haven't maintained my authenticity per
6:11 se I've maintained my character right
6:16 I've maintained my beliefs character in
6:18 two senses I've maintained my character
6:20 of Will Smith and I've maintained my
6:24 personal character of what I believe in
6:29 so but in terms of authenticity the
6:33 character Will Smith signs every
6:36 autograph and is always happy and wants
6:36 to see
6:39 the fans and is always in a good mood
6:42 and that's actually not often authentic right
6:43 right
6:45 I actually I do want to slap somebody
6:48 you know every once in a while so in
6:51 terms of authenticity I have
6:54 successfully maintained positivity and
6:57 now I'm working more to maintain
7:00 authenticity I'm granting myself the
7:03 freedom to not give a [ __ ] when I don't
7:05 give a [ __ ] yeah right and now I'm
7:09 working into a space of much more
7:12 authenticity it's funny just fine that
7:15 reminds me I was in Russia I was like
7:17 probably a year and a half two years ago
7:19 I don't know if you I remember when the
7:21 like one of the reporters tried to kiss
7:26 me yeah that's right so I was in Russia
7:28 so I get back I'm pissed like that
7:30 somebody like think cuz you famous they
7:31 get to do whatever they want to do to
7:34 you so I'm in my room and I have ten
7:37 urgent messages from jay-z right I'm
7:39 late it's like Jay don't hit you or he's
7:42 like call me now with exclamation points
7:44 I wasn't yo like Jay Jay don't do that
7:45 in there so I get a knock out yo what's
7:48 up and he sounds when did he say yo
7:51 what's up so y'all what was happening he
7:54 said hey I just saw the video of you
7:57 slapping to do it Russia
7:59 he said just want you to know you'll
8:00 never make a better piece of
8:03 entertainment it's the funniest thing
8:06 I've ever seen he said me and B we got a
8:08 show tonight and we thinking about
8:10 canceling it and just staying in and
8:16 watching you slap this dude but it was
8:20 like it was hey you know we talked about
8:21 it after he was like it was such a
8:24 breath of fresh air to see you just be
8:26 yeah authentic Yeah right that's what
8:27 you know that's what you were feeling
8:29 and that was like one of the first
8:31 things and I was like cuz I'm like it
8:33 was my natural reaction but it was it
8:36 was my space I'm from Philly like yo but
8:38 I thought that it would be negative and
8:42 everything and in this new yeah social
8:44 media world it actually the authenticity
8:47 was accepted and respected and that was
8:49 a really that was another thing for me
8:50 was interesting about
8:52 if you go through because I'm old enough
8:54 to remember to prime Jazzy Jeff Fresh
8:56 Prince era he was always challenged for
8:57 that right like all yourself you're
9:00 different the positivity was always
9:01 challenged yeah I always wanted you to
9:05 justify being positive right absolutely
9:09 yeah no that was a that was a difficult
9:12 time coming up cuz it's like I'm from
9:14 I'm from Philly right so during that
9:17 time in Philly it was Joe Frazier and
9:24 rocky so this fight was common yeah
9:27 Chuck D used to he called it pug City
9:29 he's like pug city is like he's like
9:31 Chuck was like you can't go to Philly
9:33 without getting in a fight so it's like
9:38 I grew up in that so for me too it was
9:40 always difficult for people you know to
9:43 say I was soft and I was you know my
9:46 music was cotton candy you know that's
9:49 all I always wanted to fight to try to
9:55 to prove myself but the be fighting
9:57 yourself to maintain positivity as the
9:59 hardest fight you ever gonna have
10:02 right and it's like that struggle to
10:05 just stay my course to you know be the
10:08 person in the world that I wanted to be
10:12 no matter what people said and it was I
10:15 started to call it offensive positivity
10:18 right like you know I wasn't gonna be on
10:20 defense with my positivity I was gonna
10:22 be on offense with it yeah but it seems
10:24 like the world embraces that more now
10:26 yeah looking for inspiration motivation
10:29 like like are you cognizant of that like
10:30 when you speak and say things because
10:32 people don't make videos of just yours
10:33 statements and how much that impacts
10:36 them yeah more once I feel it more now
10:41 than ever and is there's probably a
10:43 couple of factors in it I think one of
10:47 it is like I actually have experienced
10:49 some stuff so now now I actually have
10:52 something worth saying but I also think
10:55 that the world with the also with the
10:58 nature of Technology people see more
11:04 negativity people ingest more negativity
11:05 they did when we were coming up you just
11:09 didn't you didn't see that much stuff
11:13 and you know the magnet the magnetism
11:15 towards it like even on your IG you
11:18 can't help but to stop and watch the
11:20 fight you can't even make yourself go
11:23 past you know the the dude getting hit
11:26 with the bat you know it's like so I
11:31 think that in this time it's much more
11:35 needed the the assistants for
11:38 gravitation towards positivity on a more
11:40 positive note man you know you got a lot
11:42 of inspiration out here man you started
11:44 off when you were young mm 16 years old
11:46 we first exchanged yeah first record Wow
11:48 right what was that experience like just
11:50 being in high school have your first
11:52 single and being on the radio oh man
11:56 that that's not that's not good
11:58 it's like you do not want to be in high
12:00 school with a hit record it's too much
12:06 power for one man you know but that was
12:11 you know to be in a position to at that
12:16 age to start tasting your dreams and
12:20 yeah it's double-edged it was it was a
12:23 double-edged sword at that time but the
12:29 I got my first thousand dollars at 17
12:33 years old and they handed me ten hundred
12:39 dollar bills for rapid and I like it was
12:41 it was it was crazy
12:44 and I knew that I was never ever gonna
12:46 do anything that would stop somebody
12:49 from handing me tear when I did Oliver
12:53 and you know like word up records yeah
12:58 that was word up yeah right so it you
13:01 know it was it was helpful for me in the
13:04 sense that it immediately curbed my
13:09 vices like I was I was you know 22 years old
13:10 old
13:12 b-before I took a drink I've never
13:15 smoked weed I haven't done drugs like I
13:17 was like I I was I so
13:22 enjoyed getting $1,000 that it it
13:25 knocked out you know everything other
13:30 than my love women so that was that was
13:33 the only thing in my life that I that I
13:35 struggled with but and the son was girls
13:39 ain't none but yeah right but it really
13:41 just it really knocked out that it
13:44 knocked out a lot of the potential vices
13:47 that that I could have fallen into it
13:48 listen to your early stuff it sounds
13:51 like as if you were a product of Slick
13:53 Rick but I feels like you predate slick
13:55 yeah a lot of storytelling and things
13:56 like that like what was the inspiration
13:58 behind those early roms Grandmaster Caz
14:02 so Grandmaster Caz at a coke rush yeah
14:07 he was my he was my model and he had a
14:10 record called Evette yeah and it was
14:12 actually a record wasn't even a record
14:14 it was a it was that there where there
14:17 were no records right but he had a rhyme
14:20 Evette and you know girls ain't nothing
14:23 but trouble was you know pretty much a
14:27 straight bite of Ivette you know I heard
14:30 I heard him do that record and he was
14:34 the only person that was doing full
14:38 stories that were funny and you know
14:41 busy bee was funny and had fun but but
14:43 there was but with it with little bits
14:47 but Grandmaster Caz like had an entire
14:52 verse that was it had comedic punchlines
14:54 and that was the first time that I'd
14:57 heard anybody doing comedic punchlines
15:02 in in their in their music and you know
15:05 Rick was was after that but Grandmaster
15:13 Caz was my absolute rhyme a model and
15:16 really the storytelling became the
15:19 signature of the the fresh brass it's
15:20 interesting you say that because you
15:21 know when you think guys you got fresh
15:23 much you think commercial success but if
15:25 you really look at it you guys were like
15:27 technicians it was serious about the
15:29 craft of emceeing yeah for sure Jeff
15:31 with his transformer scratch all these
15:34 guys were very much like technicians to
15:35 the culture like why did that
15:36 partnership work so well and how did
15:41 that form so what so the Jeff was the
15:44 most ridiculous DJ that the world had
15:47 ever seen at that time I remember we we
15:49 came to New York and there was a battle
15:52 for world supremacy the Newmark battle
15:55 for world supremacy and we came out of
15:58 Fillion Jeff won the battle for world
16:00 supremacy doing stuff with turntables
16:04 that really defined how DJ's would to
16:09 this day perform so it was it was at
16:11 that point it was all about the DJ so
16:13 you know Jeff was constantly innovating
16:16 so the way that we would work is he
16:18 would create and then I would come in
16:20 and I would name it and then I would put
16:23 rhymes that went around the scratches
16:25 and things that he did so he invented
16:28 the Transformers scratch but I named it
16:32 alright so I came up with the the name
16:33 and then so that's what we would do and
16:35 we would create like that but it was
16:37 strictly about parties it wasn't about
16:41 it wasn't really about records at that
16:44 time so it was about being able to reach
16:47 the crowd and pop people's heads being
16:50 being live on stage so he would do the
16:52 most of the structuring and then when we
16:55 moved into records he has a huge jazz
16:58 background so his his parents were into
17:02 jazz so he is like he's musically he is
17:05 versed and a genius so he would handle
17:06 the crafting of the records I didn't
17:09 know anything about Bar structure and
17:12 nothing like that so I would just just
17:15 rap and lay it out and then he would say
17:16 well no end it here and we'll put a hook
17:19 in and do all that so it was a it was a
17:23 great collab that you guys had a Union
17:25 Square which was like yeah the Union
17:28 Square oh yeah that was ridiculous
17:30 coming coming to New York from Philly to
17:35 rap was excruciating like is because if
17:40 you weren't from New York it was like no
17:43 respect like it was any any anywhere out
17:44 of them borough [Laughter]
17:47 [Laughter]
17:49 like a book was an ounce burgers yeah
17:53 right everybody right but Jeff Jeff and
17:56 ready Roxie were the they would smash
17:59 the beatbox adware would smash right so
18:02 it's like once people heard Jeff cut
18:04 that was the thing that would would
18:09 absolutely obliterate the hate and I
18:12 would just sneak my rhymes in under you
18:14 know under what what what Jeff was done
18:18 and ready Roxie with the beatboxing at
18:22 that time was just you know you would
18:23 just watch him and you couldn't figure
18:26 out how he was getting no sounds out of
18:28 out of his mouth so that I sort of
18:31 tucked in under the two of them yeah you
18:35 know while I developed my skills people
18:37 is I mean Jay was saying eyes in his
18:38 Letterman interview about how
18:40 eye-popping notice that MC was there to
18:43 pick up this yeah yeah it was all about
18:48 the DJ and that that that shift probably
18:52 the the the top of the 90s started to to
18:54 shift a little bit where the DJ was
18:58 sliding into the background and it
19:00 happened on the west coast and in the
19:03 south with the DJ was shifting to the
19:06 the background before before on the East
19:09 Coast the East Coast we stayed hard you
19:14 know Eric B and Rakim Grandmaster Flash
19:16 and the Furious Five Jazzy Jeff and The
19:18 Fresh Prince so was that the reason why
19:20 you guys like you know you celebrated 30
19:22 years of he's the DJ on the rapper he's
19:24 the focal point on the cover yes
19:25 pointing right yeah that was always the
19:28 idea that MCS pointing at the DJ right
19:30 but even that record in particular like
19:31 do you felt that was redemption from
19:33 rock the house because like on the
19:34 record like here we go again you talk
19:35 about like how people didn't buy the
19:37 last album yeah yeah try to steal from
19:39 you yeah do you feel like validated with
19:42 that particular album you know is uh
19:46 that was our first like big success the
19:49 the he's the DJ it's a double album
19:51 embers a big as a double album yeah and
19:54 make hip hop double out yeah well what
19:56 happened with that is we had made we had
19:57 made our
20:02 we made our second album and the the
20:04 record company didn't accept it right
20:07 and we were like damn so we went back to
20:09 the drawing board did it accept it
20:14 didn't it yeah no it was like it was a
20:18 gift well they they thought it was
20:20 incomplete right so we were like I
20:22 forget it so we throw it away and start
20:25 scrapping it and then started a whole
20:29 new album and because if you notice the
20:31 that the one half of the album is really
20:35 DJ said yeah it's all that stuff and it
20:36 was really Jeff that was like you know
20:38 what we have to shift this is party
20:40 stuff we have to shift to records we're
20:42 gonna make records so then we went back
20:44 in the studio and we actually made
20:46 records and that's where the parents
20:47 just don't understand and the the
20:49 nightmare omage greed and stuff like
20:52 that where we shifted to record format
20:57 and then we did you know we did 10 songs
20:59 that way and then when a record company
21:01 heard that they thought it was beautiful
21:03 that they both would would go together
21:06 that as a you know double album they it
21:09 made sense so we released that and I was
21:12 a that was our first big success and
21:13 parents just don't understand was the
21:17 first we won the first Grammy ever given
21:20 to to wrap her so he just reminded
21:22 everybody about that on his song I know
21:26 yeah yeah that's like okay but yeah I
21:28 say it was and we boycotted right that
21:32 year so they the the Grammys weren't
21:36 televising the rap portion and we felt
21:39 like you you know we had done enough
21:42 that deserved to be in the televised
21:46 right and they they really they they
21:49 everybody was still scared of rap music
21:51 at the time and thought it was a fad and
21:56 all that stuff so we received our Grammy
21:59 in in absentia I've never used that word
22:06 before I like that in absentia yeah but
22:07 what are you still happy that you
22:08 received that Grammy
22:13 was like bittersweet you know I've never
22:18 really been awards minded right so I
22:20 like it everybody you prefer to win and
22:23 lose all right I have no I actually
22:28 don't know you know Jeff asked me are
22:29 the job like he's like where is your
22:32 Grammy I was like dude I have no idea
22:36 I've know and I'm just not awards minded
22:39 I'm much more box office box office yeah
22:41 always yeah open a weekend open a
22:45 weekend yeah I'm much more it's like
22:48 total ghosty total like I like winning
22:49 at the box office
22:54 I like numbers are like sales and awards
22:57 are cool but it's like I never uh never
23:02 really I never really got into the
23:08 excitement of winning and a war it's
23:09 like what you know with you know I've
23:13 been nominated for Academy Awards twice
23:16 and it's like it's it's nothing
23:18 it's like well even that feeling with
23:20 the film stuff that's never yes like I
23:28 like box office assassination how did
23:30 you become that monster in a sense
23:31 because you told the famous story behind
23:33 you kind of backed into acting Fresh
23:34 Prince of bel-air yeah and the next
23:35 thing you know you start making these
23:37 movies and I forget that bad boys
23:38 actually came before Independence Day
23:41 right yeah yeah tennis day just was like
23:43 one of the biggest of all time like what
23:45 was that transition like for you yeah
23:47 you know actor and like the biggest
23:50 actor in the game no it was um that was
23:55 like the first real goal like that in
23:56 terms of setting goals I was like I want
23:58 to be the biggest movie star in the
24:02 world right and every up until that
24:05 point everything was like it was fun and
24:06 it was happening and we were creating in
24:08 Jeff's mom's basement and it was
24:10 successful but that was like when I
24:12 moved into acting that was the first
24:20 time I started applying skill to my my talents
24:21 talents
24:22 and you know I always look I look at
24:25 skill and talent separately like Pete
24:26 you're born with talent you know it's
24:28 like there's certain things that you
24:30 just do naturally you were gifted with a
24:35 talent and you have it but skill is
24:40 acquired through discipline and you know
24:43 I've never seen myself as particularly
24:46 talented where I excel is I'm willing to
24:49 die in the process of acquiring skill
24:53 like is you know when I put my obsessive
25:00 mind or sign the Executive Assistant
25:03 working sickening work ethic exactly
25:05 it's like you know so for me to be a
25:07 movie star was the first thing that I
25:09 ever really wanted like that and set my
25:14 he was like all of them I was like I was
25:16 like you know because I went out when I
25:20 looked I always felt like there weren't
25:23 a lot of people I saw do things that I
25:26 felt like I couldn't do right when I
25:29 when I look at people and I see things I
25:32 don't I don't feel like I can't whether
25:34 or not I will is something different but
25:35 I don't ever feel like I can't Denzel
25:39 was the only person that I looked at on
25:40 screen I was like I just can't do that
25:44 like I you know he just he just got a
25:47 thing that was so extra that I just felt
25:50 like I couldn't I could never I could
25:52 never live up to that but for the most
25:54 part when I look at people when I when I
25:57 looked at things I always feel like I
26:00 can when I look at Jay right now I see I
26:02 said I can't do that when I see stuff I
26:06 can't do when he when he writes though
26:08 the way he writes the way his mind works
26:10 I look at Jay I'm like I can't do that
26:12 I looked at Eminem I was like I can't I
26:15 can't do that you know this is right but
26:18 for the most part I don't I don't live
26:19 in a space if I can't I live in this
26:23 space of I feel confident that if I put
26:26 in my 10,000 hours that I can I can
26:28 achieve anything when you shoot an
26:29 Independence Day did you feel like that
26:30 was gonna be the breakthrough like this
26:32 is the this is a this is a blockbuster
26:35 this is like now you know actually
26:38 Independence Day my character is third
26:41 billing like they they it was a you know
26:45 bill Pullman's character was the lead in
26:48 Independence Day so I wasn't to me I
26:50 thought Independence Day was gonna be a
26:52 stepping stone and be something that I
26:56 that became fun that I would have a
26:58 chance to be able to move on and do
26:59 something else
27:01 I didn't I had no idea that it was gonna
27:05 turn out to to to be how it was it's
27:07 funny that was the day so Fresh Prince
27:09 was out so everybody would call me well
27:13 well well the day that Monday morning
27:15 after the box office receipts came out
27:17 for Independence Day was the first time
27:21 somebody called me mister Smith right so
27:29 I was like yeah so that was that that
27:34 movie success really was addictive for
27:36 it and then Apple I'm sorry Men in Black
27:38 II was trying to replicate like the July
27:39 for off the idea of having the big
27:41 summer moon yeah Big Willie weekend that
27:44 was Big Willie weekend in my mind I'm
27:49 kind of like I must I'm a scientist
27:52 right so if I wasn't if I wasn't in in
27:54 entertainment I would definitely be
27:57 somewhere in the world of science cuz
28:00 that's how my mind works right so once I
28:03 see a pattern and I'm always looking for
28:05 the pattern trends yeah looking for the
28:08 trends looking for cuz I want to do the
28:11 the least amount of grinding that I have
28:13 to do and I just want to slide into the
28:16 great river you know and let the great
28:18 river take me so when I when I found
28:20 July 4th it was at that point it was the
28:24 biggest biggest weekend yearly for
28:26 movies guys kids out of school you know
28:28 you would usually have the four day or
28:32 five day weekend sometimes so I saw that
28:34 as a pattern so I just want to do to
28:38 replicate that pattern and just ride her
28:42 till she bucked me you had great success
28:43 obviously at the box office but you know
28:45 you did your thing on a small screen to
28:48 show called The Fresh Prince yeah
28:49 it was like our first time really seeing
28:51 hip-hop culture reflected on television
28:53 yeah was how much input did you have you
28:55 know as that far as like the creative
28:58 with the Jordans in the fashion HBCU
29:00 sweatshirt yeah it was all that with my
29:04 character I have free rein on on my
29:08 character the the team on that show was
29:11 ridiculous Quincy just he knows how to
29:14 put stuff together and I don't know how
29:17 he sees what he sees but Quincy just
29:21 knows he got this crazy sense you know
29:26 and he went he picked Michael Jackson
29:30 Oprah and me right so in putting
29:33 together the the the full production so
29:35 I don't I don't know what he's looking
29:38 at that he could see but I learned
29:41 really young and that you just you
29:44 follow who knows you know you just shut
29:47 up and do with the person who knows says
29:51 you know and you know Quincy he you know
29:54 he set me up really beautifully on fresh
29:54 press yeah
29:56 when did you realize this you talk about
29:57 beginning like you even had the mouths
30:00 of actors oh man tragedy like when did
30:01 you think the show started to hit this
30:03 Drive when he was like okay this is like
30:04 this is a sequence with Chris he
30:06 believed in like I feel like I'm
30:07 creating something that it's really
30:11 impact you know when when we started the
30:15 show it was a lot of there was a lot of
30:18 hate around the idea when people was
30:20 like you know rap in primetime
30:22 you know the hip-hop culture in
30:25 primetime can't work and you know Fresh
30:27 Prince was Monday night at 8:00 so it
30:31 was like you know dead center starting
30:33 the week so there was a lot of it was a
30:38 it was a really insecure time for me and
30:42 I had never acted and because Quincy
30:44 picked me nobody actually ever asked me
30:47 if I could act right so I didn't you
30:50 know I auditioned at Quincy's house and
30:52 his birthday one night he's I cleared
30:54 out the living room I was like yeah you
30:56 know so Quincy Quincy did that but
30:58 nobody had ever asked me if I could act
31:01 right so
31:03 Quincy has seen my music videos and
31:04 stuff like that so he assumed that I
31:06 would be able to but once when I got on
31:10 the set of fresh prints like it was that
31:15 it was big dogs on that set James Avery
31:20 had 40 years of stage experience you
31:24 know by the time he was stepping onto
31:27 that you know Alfonso Ribeiro had
31:30 already been in the business for 14
31:34 years you know so Michael Jackson yeah
31:39 you know so everybody around me in that
31:43 time was was you know serious real deal
31:46 performers Janet Hubert Janet Hubert
31:49 Witten was a as a triple threat who
31:52 could sing dance and act like that's so
31:57 such a rare commodity you know so in
32:01 that in that situation I felt both
32:04 intimidated but protected at the same
32:06 time so I felt confident that I would
32:09 find my way and the mouthing of
32:12 everybody's mouth and of everybody's
32:14 words was terrible for like the first
32:17 six episodes because I learned the whole
32:19 screenplay so I did I didn't learn just
32:21 my lines I learned everybody's lines
32:23 because I was like I will not be on this
32:26 set and not the little performance
32:30 yeah performing at the level so I was
32:33 mouthing you can still see it if you
32:34 watched the first like the first six
32:37 episodes it was like Karen Parsons was
32:39 the first person it was like you have to
32:41 stop that because she was like you are
32:43 throwing me off so that was like and I
32:45 didn't even realize it you know but
32:48 everyone mouths the theme song man I
32:49 never see ya
32:50 was it your idea to write it and like
32:52 later repackage it as a single
32:55 that was actually Jeff's idea because
32:57 they had another song Quincy was you
32:58 know he brought people in to do the
33:02 music and they had a song and Jeff
33:05 pulled me it was probably three nights
33:09 before they were gonna you know final
33:11 the music and Jeff was like yo man you
33:13 cannot have a show where we don't do the
33:14 theme song
33:15 and he pulled he was like yo listen to
33:18 this so he had done the beat and he
33:20 started running me through the ideas and
33:23 he was like this is what you do he was
33:26 like just write the story so I sat down
33:27 and I just thought about what the story
33:29 was got the script and everything I ran
33:32 through and I wrote it and we showed it
33:35 to Quincy that next day he was like god
33:42 damn boy Quincy's mr. reality that you
33:43 want the truth you go to you go to
33:50 Gray's mr. reality shows impact the
33:51 long-lasting impact and I got ask you
33:53 about the infamous episode where you
33:55 were Ben Vereen Avery yeah yeah that's
33:58 become his own yeah man you know that it
34:01 was um when you're doing something like that
34:01 that
34:04 or at least me when I'm doing stuff like
34:07 that I can't tell I can never tell
34:09 whether or not something is gonna work
34:12 whether or not it's gonna be successful
34:13 in the process I gotta like get away
34:15 from it a little bit then and then come
34:18 back so I had no idea that Fresh Prince
34:19 would have that I that that kind of
34:22 impact when I look back on it I can I
34:25 can see it was like oh uh uh yeah you
34:29 know it's like you know the into the the
34:33 the intercultural all right that would
34:35 be intracultural
34:38 racism right like the the you know
34:42 between the the rich blacks and poor
34:45 blacks and the the the idea and then
34:48 being uprooted and put into the you know
34:53 the the full mainstream white world like
34:56 I can see where those ideas would make
34:58 for a rich show but at that time I
35:00 couldn't I couldn't see it at all like
35:02 what you say you know you had a great
35:03 relationship with your father you know I
35:04 know you that's the way year-and-a-half
35:07 ago but you know that scene has taken on
35:08 a life of its own on the internet you
35:11 know with you and Ben Vereen makes
35:12 everybody cry like what was the source
35:15 of inspiration for that particular scene
35:18 yeah you know it's funny like that the
35:22 behind the scenes of that James Avery was
35:25 was
35:30 relentlessly on me to elevate like James
35:35 Avery wouldn't give me a damn inch like
35:39 everything I said everything I did for
35:42 James Avery was like nope not good
35:44 enough you know he was like if you you
35:46 have this position look where you are
35:49 look what you are blessed with it was
35:51 like I'm sorry but I'm not accepting
35:56 anything other than absolute committed
35:59 perfection from you and at that time I
36:03 was bawling you know and James Avery
36:05 wouldn't give me nothing and it's like
36:09 he was he was the model for me of an
36:13 actor you know so the craft it's like
36:16 James Avery was no [ __ ] like he was
36:20 so like serious and I would look at him
36:23 and and he just had that acting power
36:25 that I wanted to have right and you know
36:27 as he was listening to my music and I
36:34 know know and so we're doing that scene
36:37 and I'm having a hard time getting you
36:38 know he was off because we were
36:40 rehearsing and everything so and then it
36:42 comes to the moment and we're in the
36:45 scene together right so we're doing it
36:47 and I'm messing up the lines cuz I want
36:49 it so bad and we're in front of the
36:51 audience and I'm doing it I'm furious
36:53 and he holds him he says hey he's like
36:56 relax relax it's already in there you
36:59 know what it is he was like look at me
37:01 use me
37:04 don't act around me act with me he's
37:05 like so he's talking me through and
37:06 everything so I get it together
37:08 so I do the scene and you know the thing
37:10 and he hugs me at the end and while he's
37:12 hugging me he whispers in my ear easy
37:22 that's [ __ ] active right there it
37:24 makes me teary right now because it was
37:29 like I was using he I was using him I
37:33 wanted him to want me I wanted him to
37:35 approve of me so actually in that
37:37 demons with him I was transferring that
37:41 energy on to James Avery it's fun that's
37:42 the [ __ ] amazing like people bug out
37:46 to ever hear you curse yeah no you said
37:47 it was a lesson from your grandmother I
37:49 think yeah so you challenge yourself a
37:51 lot of times I mean what does even when
37:52 wrap you was like idea I dare rapper to
37:54 write a verse verse without a curse yeah
37:56 so what is it now you think you've
37:58 loosened up kind of on us that's more
38:00 like you don't mind yeah you know for me
38:04 it's um it's it's much more about
38:10 authenticity right so you know even you
38:15 know in in talking about Trump and so my
38:19 my my father died on November 7th and
38:23 Trump was elected on November 8th and I
38:24 literally don't know which one of those
38:31 was worse for me you know but and you
38:37 know that time was a deep changing for
38:41 me in my life my father died in sort of
38:48 released me to be me right so two things
38:53 happened so my for my father's death I
38:56 for some reason I wasn't now I'm in
38:58 charge of my family so I get to do it
39:00 how I want to do it I get to lead my
39:03 family and my people the way I want not
39:06 the way that he raised me to so there
39:08 was a there was a freedom in that sense
39:14 and then the the Trump being elected
39:18 made me realize nobody knows anything I
39:23 was like yo I talked to people all the
39:27 way at the top and nobody knew he was
39:31 gonna win all of the big data all of the
39:34 information all of the pundits even Fox
39:37 News didn't know he was gonna win right
39:41 and those two things back to back really
39:45 shook me in a way that I had to go back
39:48 to the drawing board again I was like so
39:49 if nobody knows
39:53 then I have to trust me so I have to
39:56 know for me
39:59 nobody can know for me and now that I'm
40:02 totally free to be me and do me what
40:05 does that even mean how am I going to be
40:11 me and do me in this new world and in in
40:14 these the new experiences I'm about to
40:18 have and one of the major things was the
40:21 idea of duality right
40:24 the idea that right and wrong aren't
40:26 separate things they're together
40:29 right so something that happens to you
40:31 is the best thing and the worst thing
40:33 that happens to you you can't you can't
40:35 separate them like they go together
40:39 everything has its yin and it's Yang and
40:42 you can't get around it so the idea that
40:45 my grandmother teaching me about
40:49 profanity during that time was what
40:54 worked to help elevate my career that
40:56 helped elevate my experiences but it's
41:02 not necessarily right to not curse you
41:05 you curse when it's the right thing not
41:07 gratuitously not gertrude right you know
41:11 it's like when it makes your point like
41:14 telling telling somebody to shut the
41:16 [ __ ] up at the right time is the right
41:25 thing right so it's like giving myself
41:29 rather than specific hard and fast rules
41:33 and paradigms now I'm trying to feel the
41:36 universe and feel the moments and feel
41:39 the opportunities for what is right for
41:41 me in this moment
41:43 that's that recent of a change yeah yeah
41:45 for sure I know that you mentioned your
41:47 dad I remember on the record I'm all
41:49 down a Homebase talked about how he gave
41:51 you a lot of confidence and you know
41:52 when did a lot of criticism came your
41:54 way like what was he do you remember
41:55 things that he said to help you know
41:58 during that period yeah he you know he
42:03 was uh my father was a
42:07 serious disciplinarian like he he he did
42:12 not play with he was in the military
42:14 right so everything was about command
42:17 structure so my father would stop real
42:18 quick you know he looked you know he
42:20 told me one time you know we're working
42:23 on the in the supermarket and I got this
42:26 wrench and he's telling me a don't don't
42:28 use that don't use that wrench and I was
42:29 a tall dad I think I can get it with
42:31 that one and he stopped he said so are
42:34 you in charge I'm in charge because if
42:35 you in charge I will defer to your
42:39 leadership no I'm just saying a you in
42:41 charge well I told you to use the other
42:43 wrench if two people are in charge
42:52 everybody dies right but it's like
42:55 that's the kind of you know the kind of
42:58 serious disciplinarian he was and it was
43:01 it was all about command structure it
43:05 was all about right and wrong and where
43:08 that worked for me as a child with some
43:13 ideas you know it was it was you know
43:16 there was one way and you know sometimes
43:20 that one way was right but as I as I got
43:23 older and you know specifically after he
43:27 passed being released into you know my
43:30 own perceptions of right and wrong and
43:33 my own perceptions of good and bad and
43:39 you know the realization for me that
43:44 it's not singular right it's like
43:46 there's a there's a time when you should
43:49 lie right you just don't want to be
43:52 addicted to it you know what I mean
43:53 there's a time to tell the truth but
43:56 there's an absolutely perfect time to
43:59 tell a lie lying isn't inherently wrong
44:03 or bad it's only wrong or bad when
44:07 you're not in a position to choose from
44:11 the tools that you have to create love
44:14 and connection I said there's some stuff
44:16 that you just don't need to
44:20 right this some stuff is not helpful to
44:25 say you know so for me giving myself the
44:29 the freedom from you know singular
44:32 rightness it out to be able to open up
44:36 to the to make more colorful choices and
44:38 decisions what's been your girlfriend
44:41 evolution as a father Trey it's also
44:42 seems like when you look at Jade in the
44:44 willow you seem like you have most the
44:47 most coolest free thinking kid powerful
44:50 kids in an alright powerful young man
44:53 and woman no but what was what was
44:56 beautiful for Jaden eyes we actually had
44:59 nieces and nephews that you know we were
45:01 raising along the way you know so you
45:05 know you you you sort of messed the kids
45:09 up incrementally less as you move like
45:13 willow got the best of the best so you
45:14 just get it you get it more and more
45:17 right as you move move through the kids
45:21 you know but it's been parenting is
45:24 especially girls it's like there's you
45:27 know with with boys boys are easy like
45:30 until they can beat you in a fight like
45:32 they got to do what you say right you
45:35 know it's real simple you know you just
45:37 you just hurry up and you check them
45:39 real good when they're young you know so
45:41 by the time they get they when they can
45:43 take you they don't feel like they have
45:45 to yeah right but with girls it's a
45:50 willow has been like the the most
45:54 challenging most beautiful relationship
45:58 I've ever had in my life will willow is
46:02 willow got the best of me that any human
46:07 being has ever gotten and it is you know
46:10 it's just a beautiful thing to watch her
46:15 develop and know how to love her better
46:17 than I've ever been able to love anybody
46:20 and it's uh there's a thing I was I was
46:24 talking about what willow taught me just
46:27 i used to define love and i grew up with
46:36 being that you push and you mold and you
46:40 you you know you Jam people into
46:42 achieving and building and growing and
46:46 you know what I realized with willow I
46:50 sort of shifted from I guess what I
46:53 would call the desire and pleasure
46:56 paradigm of love if somebody does what
46:58 you say you desire something you want
47:00 them to behave a certain way and if they
47:02 behave that way you love them right so
47:04 that's sort of the desire pleasure
47:08 paradigm of love hey you know I'm gonna
47:10 give you this and then you're gonna
47:12 behave like this and we're gonna love
47:15 each other right and Willow short sort
47:19 of shifted me into more what I call the
47:23 gardener flower paradigm of love where
47:28 the flower already is what God intends
47:33 it's a seed and I take out what I want
47:37 it to be release what I want I want it
47:40 to be what its intended to be right so
47:43 my definition of love shifted to a
47:45 gardener I just want to create a place I
47:46 know what I have water and I want you to
47:49 become what you want to become I'm not
47:51 going to demand that you become what I
47:53 want you to become and that was sort of
47:56 the evolution and transition for me into
47:59 loving willow and then ultimately
48:03 everybody around me in helping them
48:05 become what they want to become not
48:08 demanding that they be what I see in my picture
48:08 picture
48:10 well they've become forces in the music
48:11 business what do you think about the
48:12 career Jade is out here on the Met
48:17 carpet I don't know yeah that's it
48:20 that's another that's another difficult
48:22 part of the garden or flower paradigm of
48:26 love when you just allow people
48:29 you allow people to to be themselves
48:33 I remember Jayden was gone on the prom
48:36 he had never been on a prom the kids
48:38 were homeschooled so this girl asked him
48:43 to go on her prom so a night before we
48:45 get like an urgent call from the girl's
48:48 father you know so we could to call
48:50 relay hey what's going on he's like hey
48:53 guys okay thank you for taking a call it
48:55 was like what's going on he says um
48:59 Jaden has informed my daughter that he's
49:05 gonna wear a Batman suit to the prom yes
49:08 right right that's the one who boy but
49:13 see but yay was cool Kim was a little
49:19 bit like Jaden yo I love the Batman suit
49:22 but the girl's father was like um she's
49:25 like I don't I don't know what what I'm
49:26 asking you
49:33 yeah um but it's her Jada was like sir
49:36 can I be honest with you like tell her
49:40 to not go with Jaden just tell her not
49:43 to go with him it's like it was like she
49:45 was like listen we don't you know with
49:47 our kids their clothes have always been
49:51 their domain like we don't interfere at
49:55 all with what they wear and and she was
49:57 like J Jada was like I completely
49:59 understand like but it will be no slight
50:04 against this family if she just onion
50:07 fights Jaden so she was like but we'll
50:08 talk to him so we called Jaden and we
50:12 like dude man dude dog this is her prom
50:15 he was like dad dad I promise she's
50:17 gonna be number one on trending it's
50:18 gonna be the best thing that ever
50:27 happened he was i Jada was like baby a
50:29 girl's prom is like before her wedding
50:32 on kid you and he was like mom I'll put
50:35 a tie on so he went to the prom with a bad
50:37 bad
50:41 man / Bruce Lee yeah duality but yeah
50:43 but it's hard it's hard what's let you
50:45 know giving your kids that that that
50:47 kind of that kind of freedom said yeah
50:50 the 20 years though 20 years I know 20
51:02 13 no 13 is good now me and Jada is fine
51:05 Ruby Dee died a few few years ago on her
51:07 and Ossie Davis have been together for
51:11 50 years so me and Jada was was
51:15 struggling hard so we went to go talk to
51:16 Ruby Dee
51:20 so we sit down and Ruby she's just just
51:22 you know when people have that look like
51:25 when they just you just understand they
51:27 get life they got it you don't know what
51:28 it is but you can just see the look
51:30 where they got him Ruby got that look
51:34 and she sitting so Ruby Turner returns
51:36 to Jada and she said how long how long
51:39 do you know him and Jada said at the
51:41 time it was 17 you said I've known him
51:44 for 17 years he's a seventeen yeah [ __ ]
51:51 she said just relax and that was her
51:52 whole advice she's like you don't even
51:55 know him yet and it was like the idea
51:59 that 17 years you don't even know him
52:04 yet and that is so deeply true it's like
52:07 as much as marriage as a relationship
52:10 commitment it really is a singular
52:12 commitment to yourself that you are
52:15 going to use your marriage to develop
52:18 yourself right marriage demands that you
52:21 be the best version of you where it
52:26 ain't gonna work right so you know that
52:28 she you know Ruby really locked us into
52:32 that space where Jada and I realized
52:36 that we were on individual journeys we
52:38 were both trying to force a marriage
52:41 when actually you know the you know you
52:44 think of us in terms of a seed and soil
52:47 are they married right is a seed it's
52:48 not married to the soil it's just
52:50 growing together both doing what
52:53 they were designed to do and me and Jada
52:56 sort of found ourselves into that space
52:59 where we don't even we don't even say
53:02 we're married anymore we refer to
53:06 ourselves as life partners right where
53:08 you get into that space when you realize
53:11 you are literally with somebody for the
53:13 rest of your life there's no deal-breakers
53:14 deal-breakers
53:18 there's nothing she could do ever
53:20 nothing that would break our
53:24 relationship she has my support
53:28 till death you're not on me and it feels
53:31 so good to get to that space where you
53:34 not complaining and worrying and
53:37 demanding that a person be a certain
53:44 thing to to sort of satiate your ego
53:46 deficiencies you know you're not
53:49 demanding that somebody be a certain
53:51 thing so you feel better about yourself
53:54 you know and we've sort of come into
53:58 this really beautiful place she said a
53:59 couple of months ago she said you know
54:02 what people think love is red it's not
54:05 it's blue it's like water it's not like
54:08 fire right and I was like but it's just
54:11 such a deep concept and you know coming
54:16 in into that space this right now is the
54:18 best time in my life ever I've never
54:22 been happier and I hate using the word
54:24 happy because it really doesn't describe
54:25 what I am
54:31 it's like happiness is peace it's not
54:33 pleasure right and everybody thinks
54:36 happiness is trying to get as much
54:38 pleasure as you can get there is nothing
54:41 more agitating to your mind than extreme
54:47 pleasure right it's like peace and as I
54:49 just come into that beautiful state of
54:52 needless nasai realize you really don't
54:56 need nothing you know and I'm just I'm
55:00 ecstatic you know and in the in the
55:02 peace of my life right now well let's
55:04 talk about wrap a little bit yeah
55:11 sorry I go you know yeah well good thank
55:12 you thank you
55:18 19 minutes of our it will thank you like
55:23 man please I am going to design a palace
55:31 of pleasure on a song for you once said
55:33 how do you measure a rapper you know
55:35 what makes a great emcee in 2018 what is
55:38 your idea of that you know it did at
55:41 this point I think what makes a great
55:43 emcee is the same thing that makes a
55:45 great father it makes a great husband
55:47 makes a great politician makes a great
55:50 human being and it is your commitment to
55:54 your personal evolution your personal
55:57 growth for the purpose of assisting
56:02 others like you know I'm working on this
56:04 record now called a it's called the
56:07 mountaintop and the the ideas I've been
56:11 to the mountaintop right and it's like
56:13 I'm gonna do reports from the summit
56:17 right I've been to the top of money I've
56:20 had all the sex that I've ever wanted
56:24 I've had all of the adulation and and
56:26 adoration and I've been to the top of
56:28 all of those material world mountains
56:35 and nothing makes you happy other than
56:38 being useful to others that's it's the
56:41 only thing that ever will satisfy that
56:44 thing is that what you are is useful
56:48 right and so that's what makes it what
56:52 makes an emcee great is an MCS ability
56:58 to create music that elevates other
57:02 human beings you know and that that's
57:04 not an easy task you know to be able to
57:09 say and and do things that elevate
57:11 people and ice like that's what I love
57:14 about Kanye right now it's like he's
57:17 willing to take this
57:21 down in order to push ideas you know
57:25 he's he's making people think even in
57:32 the twisted sort of backhanded success
57:38 of Donald Trump like I think wait who
57:41 did the joke Chapelle Dave Chappelle did
57:42 to Joe he was like no y'all don't understand
57:43 understand
57:45 he's like Donald Trump's the best thing
57:47 that other have ever happened he's so
57:56 bad he gonna make Jesus come back so the
58:00 the the idea of being able to push
58:05 people to evolve and elevate you know to
58:10 to a greater harmony and a greater
58:12 interaction what do you think about when
58:14 rappers name-dropping Olano J Cole's a
58:17 big fan of yours name drops you lie on
58:19 his records man let me tell you I love
58:26 that so much cuz like ya know I spent my
58:33 whole career being like the outcast talk
58:38 to me about being soft yeah yeah weak I
58:40 was always whack yeah that was all of
58:44 that you know so to to have have elevate
58:50 elevated to a space to to you know hear
58:53 positive positive things about myself
58:57 from people I admire is spectacular she
58:59 said Will Smith numbers on the stone
59:01 black that would be yeah yeah I was like
59:04 yes thank you
59:07 you talk about how you you the decision
59:09 to make acting that ended up probably
59:10 certain set you have to put music on the
59:13 back burner yeah like do you look back
59:14 on that do you feel like that also why
59:16 you don't get you just do in terms of
59:18 your impact on music yeah you know I
59:21 never really you know I think summertime
59:25 and brand-new funk are really the the
59:29 the only songs that I get full you know credit
59:30 credit
59:32 for yeah and nobody nobody's hating on
59:34 summertime people look at you like you
59:39 crazy if you you know but summertime in
59:42 brand-new font gotta to to records I've
59:45 made and I think I got more in me so I'm
59:48 in the studio now and I just I just I
59:51 have real things to say you know and I
59:55 think that's the that's the thing that
59:57 that's that's the thing that's going to
60:00 be new and different and interesting about the the music that I create going
60:03 about the the music that I create going forward a lot of people don't know that
60:04 forward a lot of people don't know that you know you're part owner the 76 the
60:06 you know you're part owner the 76 the feel yeah yeah what did you think about
60:08 feel yeah yeah what did you think about when Meek Mill came home dude and that
60:10 when Meek Mill came home dude and that whole experiment with meek while he was
60:14 whole experiment with meek while he was on the floor at the game you know so
60:17 on the floor at the game you know so it's I love the position that he has
60:25 it's I love the position that he has found himself in that he's embracing
60:28 found himself in that he's embracing right it's like you know we you know I
60:31 right it's like you know we you know I talked to him about it briefly and
60:34 talked to him about it briefly and historically for the african-american
60:37 historically for the african-american male the road that he's traveled has a
60:42 male the road that he's traveled has a beautiful historical pattern to it that
60:46 beautiful historical pattern to it that is imbuing him with a massive amount of
60:50 is imbuing him with a massive amount of power right now right and the if he you
60:54 power right now right and the if he you know he's educating himself he's taking
60:56 know he's educating himself he's taking a position in the world that I think is
61:01 a position in the world that I think is he's going to be life-changing for for
61:05 he's going to be life-changing for for him and you know he has my full support
61:08 him and you know he has my full support I was like I want to see him win and you
61:12 I was like I want to see him win and you know it's just in general you guys to
61:14 know it's just in general you guys to like I want to see y'all win I'm sitting
61:16 like I want to see y'all win I'm sitting down on my day off because I want to see
61:18 down on my day off because I want to see you win you know and he there's this
61:22 you win you know and he there's this this time in my life this time in the
61:25 this time in my life this time in the world is different than it's ever been
61:29 world is different than it's ever been and it's it's exciting and I'm really
61:32 and it's it's exciting and I'm really looking forward to you know see how
61:35 looking forward to you know see how things unfold well how do you get new
61:39 things unfold well how do you get new music how does new music come to Will
61:40 music how does new music come to Will Smith's desk like our you know I got I
61:43 Smith's desk like our you know I got I got
61:43 got dueces upstairs right now but we get out
61:48 dueces upstairs right now but we get out of here what's the plan do you have it
61:49 of here what's the plan do you have it man ah man my full it's the the I
61:53 man ah man my full it's the the I studied the the Medici family for the
61:56 studied the the Medici family for the last like year and a half and the the
62:00 last like year and a half and the the the Medici family historically had
62:04 the Medici family historically had probably the greatest amount of artistic
62:08 probably the greatest amount of artistic success of probably anybody in history
62:11 success of probably anybody in history the Medici family for hundreds of years
62:14 the Medici family for hundreds of years they had ad Galileo they had some some
62:20 they had ad Galileo they had some some of da Vinci's work they have
62:21 of da Vinci's work they have Michelangelo you know so it's like for
62:25 Michelangelo you know so it's like for whatever reason they they they know how
62:27 whatever reason they they they know how they know how to pick artists and they
62:30 they know how to pick artists and they knew how to design spaces for artists to
62:32 knew how to design spaces for artists to thrive so I'm using that model creating
62:37 thrive so I'm using that model creating an art house to be able to to have young
62:41 an art house to be able to to have young artists and you support young artists in
62:45 artists and you support young artists in the process of creation you allow them
62:48 the process of creation you allow them they were to create freely and then you
62:51 they were to create freely and then you know you you as the structure around it
62:54 know you you as the structure around it you take things to market separate from
62:56 you take things to market separate from you know the artist creating it's funny
62:58 you know the artist creating it's funny that's what Kanye was saying and people
63:01 that's what Kanye was saying and people were people were saying it was the
63:03 were people were saying it was the people are saying it sounds crazy when
63:04 people are saying it sounds crazy when Kanye was saying to Mark Zuckerberg
63:07 Kanye was saying to Mark Zuckerberg who's gonna be the Medici family s like
63:10 who's gonna be the Medici family s like and it's like and you know it doesn't
63:12 and it's like and you know it doesn't nothing I was just saying I think I want
63:13 nothing I was just saying I think I want to be the celebrity translator cuz I be
63:18 to be the celebrity translator cuz I be hearing people say stuff and then people
63:21 hearing people say stuff and then people go go crazy about it was like no no that
63:23 go go crazy about it was like no no that was actually right that was actually so
63:33 was actually right that was actually so is there anyone in particular that you
63:34 is there anyone in particular that you listen to on a constant basis in the
63:36 listen to on a constant basis in the hip-hop world now like I just try to
63:37 hip-hop world now like I just try to listen to to everything that that comes
63:42 listen to to everything that that comes out and your knowledge just I was just
63:43 out and your knowledge just I was just listening to you know push and Kanye
63:46 listening to you know push and Kanye both came out and the seven song thing
63:50 both came out and the seven song thing was interesting too like I was like oh
63:52 was interesting too like I was like oh cuz I've been trying to I thought I had
63:53 cuz I've been trying to I thought I had to do 14
64:07 but you know yeah I try to I try to listen it's hard for me now to listen
64:10 listen it's hard for me now to listen for for a pleasure I'm always listening
64:12 for for a pleasure I'm always listening 40k yeah and it's like I'm gonna just
64:14 40k yeah and it's like I'm gonna just let go and just listen listen for for
64:18 let go and just listen listen for for for pleasure but you know Drake I think
64:22 for pleasure but you know Drake I think has had the most interesting success you
64:27 has had the most interesting success you know in the last you know four or five
64:29 know in the last you know four or five years it's like it's so hard to sustain
64:32 years it's like it's so hard to sustain yeah success today it's like the social
64:36 yeah success today it's like the social media part of it is such a burn like
64:39 media part of it is such a burn like that is hard to sustain and the fact
64:41 that is hard to sustain and the fact that Drake has been able to sustain is
64:44 that Drake has been able to sustain is really interesting to me it's why I like
64:48 really interesting to me it's why I like working in the Instagram 60-second form
64:51 working in the Instagram 60-second form that too it's like you get to feed it
64:53 that too it's like you get to feed it but you know you're not burning right
64:55 but you know you're not burning right 1518 minutes worth of content you know
64:59 1518 minutes worth of content you know it takes months to come up with 18
65:02 it takes months to come up with 18 minutes of music that's spectacular you
65:06 minutes of music that's spectacular you know so yeah it's it's a it's a it's a
65:09 know so yeah it's it's a it's a it's a fun game for me right now
65:10 fun game for me right now like in a great space man thank you for
65:12 like in a great space man thank you for loving hey brother respect yeah
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