This content is an interview discussing the journey of overcoming speech impediments, particularly stuttering, and how this experience led to a career helping others improve their communication skills through a business called Pro90D. It also touches upon the growth strategies for YouTube channels and the challenges of entrepreneurship.
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Michael, it's a great pleasure to have
you on the Latter End podcast. I'm a big
fan of yours. I've watched so many of
your YouTube videos. You know, I've sat
in my living room and have watched just
a myriad of your YouTube videos on your channel.
channel.
>> Wow. Okay.
>> Yeah. You know, I like your advice when
it comes to speaking and how to be an
excellent speaker and practical tools
and tips that you provide. I just think
that you have great advice and you're
clearly a very competent speaker
yourself. How was it growing a YouTube
channel, Michael? I'm right now I'm kind
of in like early stage YouTube. It's not
easy starting and scaling a YouTube
channel. How was that journey? I know
you're at 14 and a half plus thousand
subscribers with with thousands of views.
views.
>> Well, you know, mine [clears throat] is
probably one of the smaller channels,
especially for the time that I've been
out there. I really haven't done
anywhere near the things that I that I
should be doing and that I should have
done. I probably should have been in the
I mean at least like 50,000 100,000 or
more, right? But
basically my strategy because I started
this years ago uh over over 13 years
ago, more than that, right? It's way
back I think I have videos from back at 2009.
2009.
>> So yeah, it's been a while. And my goal
was just to flood the market with great
content and eventually finding the
keywords or key phrases that people
might be looking for for my content and
then just keep putting out good content
as often as possible.
>> I mean, that's the foundation from which
any YouTube channel can even begin to
grow is to just put out quality content.
And I've seen YouTubers get too caught
up in the and I'm new, so what do I
know? But I've seen I've had people tell
me, "Don't get too caught up in the
production and the camera and this and
that." Obviously, you want the best
quality you can, but it's about the
content. It's about the script. It's
about the value you add.
>> Absolutely. [clears throat]
>> So, that's Yeah. You know, so that's
the, you know, that's the meat and
potatoes. All the other stuff is great
add-ons if you're able to have the
budget to, you know, to up the game on
that stuff.
>> Yeah. Absolutely. If you're if you're
tapping into the challenges, the
problems, the questions, the desires
that people have, and you're putting
that out there in a way that people can
find it, and you're doing it, and you're
you're honest about it, you're
passionate about it, and you do it consistently,
consistently,
and there's a lot of other stuff and
tools that that's available now, so
it'll make it even better. But if that's
your core, then you can grow your
channel. Yeah, I 100% agree. The primary
focus needs to be on who's my audience,
who's my target audience, have I niched
out enough, and is my content speaking
to them in a way that adds value. I, you
know, that's that's probably the vast
majority of the battle on YouTube, but
takes time. It's slow growth on YouTube.
Michael, I would love to just kind of
get into the interview by you just
telling us a bit about yourself and how
[clears throat] you commenced your
journey in the world of speech. I know
that you're in the realm of speech in
which you teach people how to be
excellent speakers. So, I would love for
you to give us a background about
yourself so we can get to know you a bit
and how you got started there.
>> I'll I'll try to be be as brief and
concise as possible while, you know,
while giving you the information that
you need.
>> And so, I started in this because of a a
struggle. I struggled with stuttering
from the time I was, you know, second
grade maybe all the way up through
adulthood. And
that's a real struggle. And if if people
are not aware of what that what that
looks like, it's almost like being
trapped in your own mind because you got
stuff that you want to say and you just
you physically can't say it. It just
won't come out when you want it to. So,
it's very very challenging. It can be
depressing some people. Um, so it's
it it was a real struggle and probably
by the time I got into my 20s, my
mid20s, I stumbled upon a guy named
Brian Tracy and I started to listen to
him and a couple of key principles I
learned that helped me
uh I would say transform my speech and
my whole life. One was that uh speaking
is a habit. Even even even stuttering
stuttering is a it's a disfluent form of
speaking. So even though there's
something neurological going on in
people who stutter generally speaking,
but still the act of speaking is a habit
as well as the thoughts that thoughts
and emotions that go along with that.
What I learned from Brian Tracy is that
those habits or patterns can be replaced
with new ones.
So based upon that premise and my belief
that oh hey I'm not stuck with this for
the rest of my life and even if you
don't stutter whatever your channels
might be this is true. Uh neurologically
I can create new neural pathways that
represent a new way of speaking and
thinking. So then the only question is
how do I do that? Well, one thing I
stumbled upon was modeling. Just copying
off of someone else. And modeling is
simply what we call um observational
learning and it's the way every human
being learns stuff. We learn initially
by modeling someone else. So I just
modeled him and I found another model I
modeled. So I pretended to speak kind of
be that person and over the years it
helped me transform my speech and my
speaking identity.
and my confidence and so forth. So years
go by,
I purposely put myself in jobs that
required me to speak and lead. So ministry,
ministry,
uh, professorship, all that kind of
stuff, workshop leader, which just
helped me expose myself to speaking.
Some years later, I decided I wanted to
start my own business where I could work
from anywhere. So I did some research. I
looked outside and I looked inside and I
said, "What do I really want to do?" I
want to help people who struggle with
their speech stuttering. So I said, "And
I want to be able to do it from
anywhere." So I work virtually and and I
don't only work with people with st I
work with anyone now who in any way
wants to improve their speech, their
confidence, interviewing skills,
presentation skills, all those things.
Um, and so that's how I got into it
because of a challenge that I had and I
saw it as an opportunity for me to help
other people not just overcome something
but actually become
excellent, if not superior communicators
>> to not only overcome something that many
people with a speech impediment feel is
seemingly insurmountable. Michael,
they're they're practicing all these
techniques or maybe they're not, but you
know, they're stuck with this speech
impediment and as you said, it really
can be debilitating. It can be just just
incapacitating from a um a just a
psychological standpoint. How impactful
was it, Michael, when you had an issue
with stuttering? What was that
experience like? And I know you talked
about it a little bit, but can you just
tell us a little bit more about how that
impacted you as a person? Yeah. Well,
fortunately growing up, I used to I
started reading a lot of personal
development books because I knew that
when I read them, I learned stuff about
my own mind and brain and subconscious
and it helped boost my confidence.
And I figured out that when I felt more
confident, I tended to speak better. So,
I just tried to do stuff that would
boost my confidence. I was in martial
arts for many many years and
[clears throat] I would read lots of
books and then listen to audio and all
this stuff boosted my confidence. But
yet and still there were many
situations, you know, talking to girls,
speaking up in class. The the major that
I chose for college wasn't the one I
wanted to because I figured I'm going to
have to speak up more and do
presentations, so let me do this
instead. So
when you when you're when you're
struggling with either a speech
impediment or even speech anxiety, it
it
it controls [snorts] your choices in life.
life.
>> It controls your career choices, uh your
educational choices, it controls your
relationships, how much you speak out,
the quality of your relationships. And
there's this constant inner battle going
on between I want to speak up. I want to
talk to this person. I want to do this,
but I can't. And so, so sometimes you
feel ashamed or you you're you feel
doubtful. Uh your confidence level can
be low. Uh you literally feel trapped.
It's I describe it like a big wet heavy
blanket that you walk around with.
Literally that's over.
>> Yeah. is just weighing over you. Yeah,
it can be a debilitating psychological
issue predominantly. And of course, there's
there's
>> some neurological components that are
probably perpetuating that mess. And I
say that mess innocuously. It it is I'm
not uh you know, I'm not trivializing
it. It is a um you know, nor am I making
light of it. It is not a fun situation.
So, how long did you suffer that for,
Michael, where you had a stutter that
was holding you back?
So, that's a tricky question and here's
why. Uh, I would say up until my late
20s to early 30s, so it was during my
late my mid20s to early 30s that I
started to make that transformation.
And it probably was in my early 30s, I
think, maybe maybe even little later
than that. I was in seminary and I
remember so I was doing a lot of
speaking and something clicked and it
was like that big wet heavy back black
blanket was lifted off of me and I felt
like wow I mean I literally felt like
wow now I can do anything I want I mean
I literally felt free but that wasn't
the end of the lettering there was times
where I would still get stuck or still
have trouble and even now if I speak in
Spanish there are times where I want to
say something but it just won't come
out. But now I know what to do about it,
right? And I still have some disluencies
in English. And here's what I tell
everybody. Everyone has disluencies even
if you've never stuttered. Y
>> and a lot of people are very disluent
even though [clears throat] they don't stutter.
stutter. >> Yeah.
>> Yeah.
>> So it's not a matter of you eliminating
it, although many people do. They just
it's just gone. But for other people
it's degrees
and a lot of it has to do with your
identity. So my identity now is not one
of a stutterer. My identity is one of
being an excellent speaker. So even if I
do have a disfluency, it doesn't affect
me. It's just like anyone else who
stumbles over their words and they just
keep going, it just doesn't affect them.
Right? So the identity is a huge driving
factor and that's been evolving over the
years. But that's what really made the
difference. And then your speech kind of
follows your identity and your mindset
>> as you get more confident and you know
obtaining conf or getting that
confidence can come from a variety of things.
things.
>> You feel more confident now and now
there's more of an absence of that those
speech disluencies. So that's a really
great insightful point. What are some of
the things
that you've noticed that lead to or
perpetuate speech impediments? the
primary things that you've noticed and I
know it's nuanced right every ind you
know it's different for every individual
there's been some science behind what
I'm sure you know more about this than I
do about what really causes it is it
partially genetic there's a neurological
conversation a psych it's multiaceted
but you know to just sort of and I know
you know much more about it than I
probably ever will but what are some of
the common things that you've that you
think lead to or perpetuated
>> so the science was still out there One
of the guys that I trained who's now
working with me as a speech coach, he's
actually doing his masters in
neuroscience and he was inspired by
going through Pro9D. Um, his name is
Farooq. He used to be a severe
stutterer. Now he's doing presentations
and he's in Germany doing his masters
and stuff. And what we find is that for
some people it's genetic.
We don't know, but for some people it's
genetic. But just because something is
genetic doesn't mean it has to present
itself, right? There are people that
have the genes for all kinds of stuff
that never presents itself. So for some
it can be genetic.
Uh and it can present itself obviously
neurologically. Sometimes there's too
much of a or a combination of
neurotransmitters that can cause a
disconnect or a delay in speech or
sometimes there's not enough of some
neural transmitters that can cause that delay.
delay.
And once that starts to get once you
start to experience this fluency
especially at an early age and if it
continues because many children just
grow out of it, right? It's just
natural. Yeah.
>> Right. But if you don't, then it gets
wired into your personality,
your your psyche, right? Your beliefs.
So now it's not just neurological, which
everything is neurological, but it's
it's neurological and it's
psychological. So how you're feeling,
the situation, your memories, all of
those things can impact how you speak.
So sometimes it's not even
it's not even what you're saying. So you
can even not be speaking but anticipate
having problems and start to feel and
then when you open your mouth so you
haven't even spoken yet but you're
thinking about it. So that's not even
physical that's psychological right so
that gets baked in then it's more
challenging to overcome that.
Absolutely. It can be genetic,
definitely neurological cuz everything
we do is neurological, right? And then
absolutely psychological, psychological,
mental, all of those things play. And as
you become an adult, then you see more
of the personality, identity,
psychological side impacting how a
person speaks and their levels of this
fluency. And I think just because, and
please correct me if I'm wrong, but just
because something is genetically
predisposed to occur, that doesn't mean
that you can't overcome it. Right, Michael?
Michael?
>> That's right. The thing that if we
rewind a bit, my belief, my initial
belief some 30 years ago was that I
could overwrite this, that I could
create. And back then, I didn't really
know anything about neural connections.
I I thought of it more like a
subconscious mind, like a recording,
like an a set of beliefs that I could
overwrite and create new ones. Now
getting more into the neuroscience, I
know that even if there's something
wrong in the areas of our brain that
control speech, like there's something
lacking, our brains are so powerful,
it's called neuroplasticity, that our
brains can go in and reconstitute or
recruit other areas of our brain to take over
over
>> those areas that are damaged or weak.
Right? So, we know we can create new
neural pathways. This is um this is a
law that we can create new neural
pathways that then if you continue to
use and strengthen those pathways,
you can then weaken the old pathways. >> Yeah,
>> Yeah,
>> they're still there, but they're weaker
now, right? And the new neural pathways
can represent smoother speech or better
confidence or whatever.
>> It's a very good point, Michael. You're
absolutely right. And that goes, you
know, the neural pathways and the
creation of new neural pathways can go
for many. It can be extrapolated out. I
know people in pain, there's a
psychological component of pain. There's
a brain response to pain. That's a good
point and it can be, you know,
extrapolated across the board. Michael,
I know you mentioned your business
proday.com. I want to get to that. I got
one more speech related question and
then I want to dedicate the rest of the
show to talking about that. I think
you're doing something fantastic and I
want to be sure to cover that. Speech is
such a powerful
um component to our day-to-day lives,
right? It's the way in which we
communicate. When you are a proficient
speaker and you're able to command a
room and be a great public speaker, be a
great presenter, it has such a profound
impact on your life and not even just in
these nuance scenarios, Michael, in
which you're in a job interview setting
going for the job of your dreams or
you're an entrepreneur giving a, you
know, a presentation. Of course, it's
advantageous in those scenarios and
perhaps it's pronounced in those
scenarios, but even in your everyday
life, calling your doctor's office or
talking to your dad, talking to a buddy
of yours. It's so advantageous. How has
being an excellent speaker helped your
quality of life?
>> I'm going to give you two to three
specific examples. Number one,
you you [laughter] physically physiologically
physiologically
and psychologically feel freer.
So imagine that now you don't have this
burden of can I say this? Am I going to
mess up? Right? So that speech anxiety
just lessens and dissipates. So you just
you feel better. You're you're healthier
because you don't have that constant
stress, right? So you you are healthier,
you become healthier, and you feel
healthier and freer mentally. That's
number one. Number two, better
relationships, better connections,
friends and family. Now you're able to
open up, communicate, say the things
that you want to say to family and
friends, as well as to new people that
you meet or want to meet. So now you
have better relationships, personal
relationships, business relationships,
better relationships.
Then I think a third thing which is very
important is it allows you
to fulfill and walk in your calling. How
can you now contribute back to the
world? Because a lot of people aren't
doing what they feel called to do
because of the limitation of their
speech. Once you remove that limitation,
now you can really begin to dream and
say, "Oo, I want to start this. I want
to do this. I want to help people in
this way. Now you can do it." So it
literally opens you up to fulfill your
calling and purpose in life when you
remove that speech limitation, which
again doesn't mean that you're a perfect
speaker, but but it just means that now
here's the way I like to say it. Pro90D
helps you transform your speech from a
liability to one of your greatest assets.
assets. >> Yeah.
>> Yeah.
>> So now it's an asset that you can use to
impact the lives of other people. So
those are the three ways
>> to your point to expand upon it. It's
absolutely an asset and at that it is
one of the most powerful assets that you
can have because speech is everywhere.
It's ubiquitous. It's the way we
communicate with one another. You can't
get around it. We aren't telepathic. You
know, you can't send somebody a thought.
Well, I guess you know that's a nuance
conversation, but generally speaking in
a, you know, grounded in a baseline
reality on this, that's how we
communicate our ideas. So, yeah, you're
absolutely, Michael. It's a it's a
massive asset. So, tell us a bit about
your business. I personally know a bit
about it. I've looked at your website.
As I said, I've watched your videos.
Just give us a brief encapsulation as to
what you offer and I believe it's a
fully remote business if I'm not
mistaken. I'll let you correct me if I'm wrong.
wrong.
>> Absolutely. So, if you remember, I said
I I wanted to design a business where I
could work from anywhere. And that's
really helped a lot, right? >> Yep.
>> Yep.
>> Uh it's it's actually cheaper for the
client, it's cheaper for me. It's more flexible.
flexible.
Uh all of my clients are from someplace
else. Very rarely have I had a client
that lives in my neighborhood. Often,
not even in my city, not even in my
state. Most of my clients have been from
different parts of the world or country.
So, it's remote. I named it Pro90D after
P90X cuz I just like the way they had
that set up and I okay I like that. So
pro stands for proactive speaking which
means you're not just sitting back kind
of responding or I like to use word
reacting to stuff but you're actually
being proactive. So we have a set of
proactive speaking skills like articulating
articulating
and enunciating and inflecting and body
language. you get more engaged in your
speech. It's proactive.
And then 9 90 900D. So pro 90D stands
for 90 days. Based on my research and experience,
experience,
you can make significant transformations
about 90 days, right? You start to see
it sooner, but about 90 days. So that's
90D is for 90 days. And what do we do?
We offer
three core products or services if you
will. One is private coaching.
So you can work with myself or with my
coach Farooq. Um and this is probably
the fastest best way because you get
more accountability.
We can see things you can't see. We can
repeat things over and over that you
need to hear. We can ask you questions.
Uh and so it's a more customized,
personalized approach. Then we have our
self-study which we've now combined with
something called our virtual speech
masters club. And this is a community.
We meet basically every Saturday for
about 90 minutes. So think of it like a
specialized toast masters.
>> So we have different speaking scenarios,
interviewing presentations on the spot.
Uh it's all virtual and you get access
to our full course in our WhatsApp
community. So that's a second product.
And then a third product that I'm
getting ready to roll out in just a
little bit is an AI speech coach. So it
it will have my knowledge base Pro90D
and it'll be able to interact and help
you with interviewing skills, give you
feedback on presentations and all that.
>> Pretty cool.
>> Yeah, that's smart. You're integrating
AI. It feels like if you have a business
in which you're not like introducing AI
on any level, it just feels like you're
kind of behind the eightball nowadays. I
mean, you have a great business. is I'm
just generally speaking like AI is
>> such a proliferation of it and it just
makes things easier.
>> It does. It does. So, I think it'll be a
great addition. Um right now it just
can't replace me yet. >> No,
>> No,
>> I'm not saying that it won't,
but right now it can't. But it can it's
very good. It can do a lot. It can
advise people and coach people to a
degree. So, it's it's just a great
addition. And even the AI said, "I can't
replace you." [laughter]
>> The AI's got no chance right now.
>> The AI is not going to replace you, Michael.
Michael.
>> That's because of the experiences that
I've had. It doesn't have it can have my knowledge,
knowledge,
>> but it can't have and it can simulate my
experiences, but it can't have it won't
be the same. Obviously, we see AI
advancing at an exponential rate, and
God knows what AI will present itself in
the future. But you know, we even see it
like I don't want to digress. I have
another question for you, Michael. But
in like blueco collar work, I got
friends in corporate. I got friends who
do like construction like, oh, you know,
I'm good. I'm not sitting at a desk. I'm
like, robotics is coming, my friend.
>> Just talking about that. Yep. It's
coming. Truck driving.
>> Not to digress. Taking over taking over
truck driving, taking over a lot of
blue. So, yeah, it's it's there.
>> Yeah. No, you're absolutely right. Have
you seen someone join your program who
had a severe stuttering issue and come
out of it just completely healed from it
or virtually 95 plus% better? As we've
noted earlier, it can be extremely tough
to deal with.
>> Yeah, we we've seen the whole range,
right? We've seen people that that come
out and obviously their the quality of
their life is better. They're now able
to say the things they want to say, get
the jobs, and they still struggle from
time to time like probably most of us
do. It doesn't impact them in the same
way that it used to. Their identity is
so life is very, very different, and
they're okay with having an occasional
disfluency, which is probably about the
norm. But then we've seen people just go
through and come out and it's gone. It's
just gone, right? Um, I don't encourage
people to expect just eliminated it's
gone just because of how our brains are
wired. But that can happen because
sometimes it is it's something that's
for them it's identity based.
It's more psychological and once we take
care of that it's gone. Right? For other
people it's more wired in. And so once
we take care of changing their speaking
style and the mindset and the identity
issue, [snorts]
their speech, you know, a thousand%
better and speaking fluently, but will
they have this fluency? Of course they
will because everyone does. They just
might be aware of it a little bit more,
but it's not impacting. So we get the
whole range. So the answer to your
question, yes, we see people boom, it's
gone. For other people, their whole life
is different. Their identities, their
speech is different, right? And anyone
that tells you, "Oh, we can eliminate
this." They're probably not being
completely honest because it's not going
to happen for everyone. It can happen,
but if they tell you that, well, this
program is going to do that, they're
probably not being completely honest.
>> Yeah. What's a couple pieces of advice
that you would give to someone? And I
know that they can join your program and
I would suggest that they do so if
they're suffering a speech impediment
because they'll learn a whole lot more.
But just generally speaking, what's a
couple pieces of advice that you'd give
someone to help them overcome stuttering
or a speech impediment problem?
>> Yeah. So I'm going to expand that a
little bit and say so speech impediment uh
uh
any kind of struggle in that way could
stuttering or whatever but also people
who just have speech anxiety or speak
fast and you'll see why I'm mentioning
fast speech. So, one piece of advice
that I would give that we found that
helps virtually all of our clients is
learning how to slow their speech down
and take their time and become more relaxed.
relaxed.
Right? So, just learning to slow
everything down. Even if you don't speak
super fast, you may feel rushed or
anxious, that impacts your speech. So, I
the number one thing is learning how to
slow everything down. Slow your speech
down. Learn how to take your time. A
second one which is very much related to
that is breathing.
Just learning how to breathe more.
Sometimes when people struggle with
their speech, they'll find that they're
not breathing much, right? So learning
how to breathe more, pause a little bit,
take that breath, slow everything down.
That's one of the major ones.
Another big one is selft talk. If you
don't learn how to constructively, I'll
use the word constructively, but
positively also constructively um
um
talk to yourself, encourage yourself.
Then you'll simply continue to go
through life thinking and acting the way
that you always do. You have to become
aware of what you're thinking throughout
the day and change that. And you have to
be aware of what you're thinking during
a conversation while you're speaking
because that's where you have to do
something different like even just
reminding yourself to breathe or slow
down. You have to be able to do that
while you're speaking until it becomes
habit. So selft talk, slowing down and
breathing. Those would be like the three
major things. There's a lot more that
are important but those would be the
three major. What have been some of the
challenges of being an entrepreneur?
Like what are some things that maybe
people don't realize who aren't
entrepreneurs yet who are maybe soon to
be aspiring entrepreneurs that have been
particularly cumbersome or challenging?
>> Yeah. So, a couple things. One, if
you're starting something and if it's
kind of a new idea or even if it's not a
new idea and you're putting it out there
and you're not getting the traction that
you want, what people do is they'll
start to doubt and then they'll start
jumping around doing lots of different
things. So, they never get the traction
and defining your market, like you said
earlier, who's my target audience?
Sometimes you'll put stuff out there to
a proposed target audience and it turns
out to be a completely different
audience that you didn't anticipate. So
you got to go with that, right? So
finding your people, your target
audience who likes you personally, they
like what you say, they have the
challenges that you're addressing and then
then
iterating. uh get stuff out there, get
their feedback, find out what they want,
what they need, try to use their words
when you put it out there, and then keep
doing that even though you don't see a
lot of traction.
So, it's got to be something you feel
called to do and that you're passionate
about and obviously something that you
can do because if not, if you are
missing any of those elements,
you're going to quit. So you got it's
got to be something you're passionate
about, you have the ability to do and
there's a need for, right? >> Y
>> Y
>> and find your audience, your niche. So
let's say that's one category. Two, find
your platforms. I like YouTube. I like
video. You can't be all over the place
trying to do everything. Pick a couple.
Focus on those. And then uh there's a
model I like to call Vic and Rick.
Vic means value, impact, clarity. Rick
simply means relevance.
Focus on that. Am I giving them value?
Is this relevant to them? Am I making an
impact? Am I am I holding their
attention while I'm speaking? Am I
impacting them? And is is what I'm
saying clear both in the way that I'm
speaking and in the structure? Keep that
in mind. So keep those things in mind.
Um and also use technology, leverage
technology. So now AI
uh create systems for yourself to do
stuff to make things easy. Don't
overwhelm yourself. Just make it. So
that's why I never I personally don't do
a lot of editing. Now I use software.
Just go just throw it in there. Boom,
boom, boom. Because if it's too hard for
me to do, probably not going to do it.
Just make it easy. How has social media
um and social media marketing helped
grow your business? I can imagine you
having a remote business that helped you
grow a lot. How has that helped your
business grow?
>> So there there's three things that have
helped my business grow. Um I started
with YouTube just putting out great
videos. I also started with Google ads
and learning how to create landing
pages. Do Google ads, not spend, you
know, spend only a certain amount of
money to attract people to get their
email addresses and then continue to
converse with them. Critically important
to have your own email database, right?
So, and there's lots of different ways
to do that now, but
like Google ads is one of them. Uh
YouTube obviously, right? But then
here's another one. Uh this company
called Udemy Udemy y
>> courses and stuff. Yeah.
>> Yeah. So way back right around when they
were first getting started. I got on
board. I have like 68,000 students now. >> Wow.
>> Wow.
>> And many of my coaching clients have
come from Udemy. Why? Because they were
being educated by me and they were
applying stuff that worked. So then they
would move on to do coaching or
whatever. So creating content in a
structure like that that does the
marketing for you essentially has
helped. So that's one way. It's a lot
more competitive now, but you can still
do it. So course platform that I'm not
doing all the marketing for. Udemy,
YouTube and then some way that you can
control based on your ad spend, Facebook
or whatever it is where I can increase
and I can can go in I can analyze and
say yeah I want to spend this much or I
don't want to spend this much but I want
to drive traffic so that I can get their
email addresses so I can not bother them
but communicate with them.
>> Three great ways Michael or just a few
great ways Michael thank you so much.
Lastly, just so people know, it's called pro9day.com.
pro9day.com.
>> Yeah, we call it the pro 90D smooth system,
system, >> right?
>> right?
>> And the website is simply pro90dp pr90d.com.
pr90d.com.
So, if you go there, you can get to
basically everything else.
>> I will link it in the description below
if it's okay with you. That way, if
someone comes across this video, they
can click the link conveniently. So, if
that's all right with you, Michael.
>> Absolutely. Absolutely.
>> Perfect. Pleasure to have you on. Um,
you know, great knowledge. Yeah. Oh, of
course. Of course, Michael. It was a
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