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F*ck it, Here's How I Blew Up A Faceless Channel To $10,000 | Noah Morris | YouTubeToText
YouTube Transcript: F*ck it, Here's How I Blew Up A Faceless Channel To $10,000
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This content details a step-by-step strategy for successfully launching and growing a "faceless" YouTube channel, focusing on niche selection, content creation, team building, and monetization, using a specific case study of a channel that achieved significant growth in just three videos.
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[ __ ] it here's how I blew up this
faceless YouTube channel in three videos
um and if you don't know who I am uh my
name is Noah Morris I've been in a bunch
of uh well quite uh well viewed um
YouTube interviews you can look up my
name Noah Morris and you'll see uh my
backstory basically uh this is a smaller
channel of mine I have channels that are
uh much much larger than this but I
thought it would be interesting to go
over this channel just because um you
know I think it's quite an interesting
case study of how you can blow up or my
thought process behind blowing up uh
faceless YouTube channels and how I
looked at uh picking this Niche how I
looked uh at how I was going to package
the videos how I was going to choose um
how I was going to choose the titles um
how I collected the team um and
basically how much the videos cost so
most gurus go over very surface level
information um I'll try to go really in
depth uh show you exactly how I did uh
everything at each step and uh yeah I'd
recommend to give this video a short I
think you'll learn way more than any you
know faceless course you've maybe bought
or maybe those you know faceless AI
YouTube channels that have like a
floating character bouncing around the
screen um that which give out like very
basic information so yeah give this a
try and I'll I'll go step by step on how
I grew this channel from zero so at to
start off this is this channel when I
first started it out um it was just an
organic channel uh completely new it's
not a an age Channel or an age Prem
monetized Channel um and I'll show you
the First videos uh right here so the
first video we did um was why did and
this video is in the poppy playtime
Niche and I'll explain how I um why I
chose this Niche down the road and also
why I stopped uploading on the channel
um but this was the first video uh we
made um and it it had some decent
traction at the start so um for in the
first few days nothing much happened and
then on day number nine or so it started
blowing up uh as you can see it took
like two weeks for it to really gain
traction but really the video that did
it for us was um this video so when we
started doing this thumbnail style uh
with the black background and the uh
white and red text that's really where
the channel started to blow up uh as you
can see this video only took four days
or so or like three days to uh start
going uh insanely fast so um let me
before we get into you know uh the inps
on on what my thought process behind the
packaging let me really quickly just
show you how I derived this Niche so I
started doing Niche research and
basically um what I look for when I do
Niche research is very recently started
channels uh that are getting a lot of
views consistently with the same format
right um and when I did that so um I was
basically scrolling around on YouTube
using uh the NEX left extension filters
um and found this channel initially so
this was the channel um I based um I
based my Channel at the start now we
have a different thumbnail style um but
yeah this is the channel we basically
found and I saw this video blow up um
and and after that I got interested in
this KN so the the way I found this
initial channel so I'm Al always trying
to find Initial inspiration points um so
what I mean with initial inspiration
points is a uh one channel that I
usually find either on you know the next
left Niche Finder or my YouTube homepage
by just scrolling around in incognito
mode and and using the filter to um you
know sort on uh High View channels
versus uh low like High View channels
that have low subscrib
um I found this Channel and this is what
I would call a starting point channel so
a starting point channel is a a point a
channel that serves as a point of
inspiration or a point of uh or or a
lead basically to start looking more in
depth into a certain Niche or a certain
topic right and in this case this
channel brought me onto poppy playtime
so I found this channel I was like okay
let me start looking across the entire
poppy playtime Niche and see um how that
Niche is doing so initially I found this
video right here it it was already at I
think like 1.2 1.3 million views by the
point I found it um and and I saw them
over time I kept an eye on this channel
and I saw them uploading video after
video and it kept blowing up and uh and
and the videos just kept going viral
over and over again and the cool part
about these videos uh and the two things
that that really caught my attention uh
about for this Niche is that these
videos are pretty uh simple to produce I
mean it was just some gaml with some
pictures floating up on the screen um
and I was like okay there's quite a lot
of views here um the thumbnails aren't
too um too hard to do it's also quite
easy to to derive topics because when I
saw this channel initially what I what I
usually think when I see this channel is
like okay what was their process in
making the video so whenever you find an
interesting Niche or an interesting
channel so when I say interesting Niche
or interesting Channel I'm referring to
let's say channels on that have less
than 20 uh videos on there started in
the last three months um and um have
like at least in in these type of new is
like 250k views uh a video just because
the RPM is quite low um if I see those
type of channels my initial thought
process is okay how hard is it to
produce these type of videos and is it
worth the time uh and effort to produce
these type of videos right so um when I
looked at this I immediately started
scheming uh as into okay how do I also
create these videos for myself right uh
and and what I basically found out was
that they were basically uh they were
just going to uh the uh poopy playtime
subreddit and poopy playtime is a horror
video game they were going to the uh pu
playtime subreddit and the uh playtime
Discord server so Discord server are
Discord servers are super underrated
place to higher uh faces YouTube Channel
Talent as well as uh
finding uh topics for your next YouTube
videos cuz there's like a big community
on there that discuss theories as well
uh and they basically went to that um
you they were going to this Reddit um
and I'm not
sure uh if this is the right one but
they were going to this Reddit and they
were just taking uh the trending
theories from here and then they were
just turning them into you know simple
documentary that's essay uh videos so uh
after I sold this channel uh pop off um
I wanted confirmation so that's the next
step so I I understood okay this
Channel's doing well they're probably
earning a bit of money so I mean they
were getting a two2 $3 RPM that's what I
was expecting um and they were probably
earning a couple thousand dollars a
month and at that point I was like okay
they're earning a bit of money let me go
ahead and see if I can confirm that this
uh channel is not a um you know a u a
one hit one there because that happens
quite a lot so what I see people do
is for example they come across channels
like magnet media right or moon or these
really big faces channels or even
smaller ones um for example when Fern
start first started out or um there were
a couple other super high quality
channels um they blew up obviously
because the uh content quality is good
and people thought they could reproduce
that uh success but um the problem is
some channels just have an edge or
something that you can see on the
surface that makes them able to win and
that could be timing right that could be
quality that could be the personality or
or feeling behind the channel uh
sometimes especially when the uh when
you're in a niche where I didn't know
not anything about poppy playtime I I I
didn't even know what game it was I
didn't even know it existed by the time
I I found this Niche I just uh started
um watching the videos uh to learn more
about it so that's another very
important tip is whenever you find a
niche you don't know anything about you
first want to become a fan yourself um
that's what I did so I started watching
uh poppy playtime recap videos as in
like I I wanted to understand the lore
and I I watched all the videos about um
them playing through the entire game and
and talking about the lore and and the
story of the game and uh once I did that
I kind of understood the niche um but a
lot of people will think oh this video
or this channel is getting a lot of
views without understanding the
intention behind why an audience is
watching the actual video and they will
just jump in the niche and then the
channel will fail and they were like but
I just made the same video why is my
channel not not taking off but most
likely because you don't understand the
subject deep enough or on a deep enough
level you missed something um or you
missed something that triggers the
audience uh to be interested right and
it also uh doesn't enable you to make uh
interesting titles that resonate with
the audience if you jump into niches um
you must make sure beforehand you
completely understand the motivation or
or the where the interest of the
audience come uh comes from because so
many times I see people make you know uh
faces videos about things they have no
um or they have no knowledge of and
obviously you can study things um it's
not like you can like I mean I had no
knowledge of uh uh poppy playtime before
this you can study things but do not
jump into nich if you don't deeply
understand why an audience is interested
in a given subject right um anyway once
I understood a few things so I saw these
videos going viral uh consistently with
the same format I knew how the videos
were getting produced and um I also
understand the I the lore behind you
know this entire game I started um
verifying if there were multiple
channels um um doing something similar
to to this poy Theory channel uh and
succeeding right that's what I what what
I was was going to um look into so
that's what I did so you know I I I
grabbed my next F extension or um I
start just started researching and
basically I started looking for more
channels doing kind of the same thing
and I'm not sure ex what other channels
I found because it it has been a couple
months but I did saw other kind of like
news related channels similar to this um
doing pretty well um not sure how old
this channel but I saw a bunch of um
adjacent niches so that's another really
big signal um for example you have this
channel called I think it's called f
Theory or 5 Nights Freddy
yeah this this channel so I saw this
channel as well um start out with a kind
of similar style to the poopy playtime
Channel and um a cool thing about um
about this strategy that I'm about to
explain is basically what you're able to
do when you start a channel uh and in a
niche that that doesn't have much uh
competition is that it's kind of hard to
confirm or to know if that form format
is just the oneoff kind of thing that
worked or if that it's a thing that's
repeatable or that multiple competitors
have been able to repeat that type of
success um and when I first started out
in the poy playtime Niche um there
weren't many uh competitors so it was
kind of hard to confirm if you know um
this format consistently worked so I
started looking in adjacent Nicha so 59
Freddy uh is also a horror game with a
lot of lore so I started looking into
Five Nights at Freddy as uh as well and
I could find multiple channels uh doing
these Theory videos um that were doing
super super well so uh once I found this
Channel and there were a couple others
um doing you know poppy Theory videos
that just recently started so again like
we're talking maybe two three months ago
or like maybe a month even um and
getting hundreds of thousands of views
so especially in these type of like
gaming low RPM niches You Really Want
Crazy volume on your videos are very
consistent views uh as a minimum uh when
I when I saw that um I was like okay we
can go ahead and and execute uh within
this Niche and yeah that's what I did so
um after I understood all those things
so again just to
recap I um I found the initial
inspiration Channel I started studying
how they made the videos I understood
this the the topic deeply um I also um
um I also found competitors that were
doing the same format also working for
them um that's when I I pulled the
trigger and I said okay let's go for uh
let's go and try out a channel in this
Niche uh because again this the entire
faceless YouTube business model is about
limiting your downside as much as POS
possible the cool part about faces
YouTube is that you know it's it's very
uh cash flow there's a lot of cash flow
that you can generate uh but you want
always limit your downside you just
don't want to randomly jump into niches
without uh some kind of method behind it
uh that a method that you can improve
over time uh CU if you have a method to
or like a checklist maybe uh for when
you want to jump into niches that really
helps with being more consistent in
choosing winners uh and that really
helps me stay consistently super
profitable as well as keep my profit
margins on fa's YouTube channel super
high so for the People by the way who
don't know who are just watching this
video um I I run like 20 other channels
um they're doing like I think last year
we did close to 1.1 million in Revenue
uh it was kind of a slow year admittedly
um I I was planning to do more but I was
kind of traveling around the world uh
the whole year so I didn't have much
time to focus on channels but yeah
anyway um this is just one of those uh
you know YouTube channels that I started
um so anyway we decided to start um
working on the channel now how did we
hire the team for this channel right um
that's a good question so the way we
hired the team was um using Discord so I
knew it was going to be tricky to find a
writer that deeply understood this uh
this community so it it was kind of
tough to find a writer so the way we
found a writer was actually just through
Discord so we went to the poy playtime
Discord server and we went to um I
believe a gaming Discord server uh it
was and we um were looking for people
who were doing like either playing doing
role play uh like there's these roleplay
gaming Discord servers uh these guys
write sometimes entire screen plays um I
mean if you look up like screenplay
Discord server like gaming roleplay
Discord servers sometimes you can find
these communities where they're writing
like scripts or like screenplay on
certain things um and that's where we
got the initial writer from um as well
as that we we started writing the
scripts on our uh on our own at the
start as well um just to see okay where
can we get the um where where do we get
the the content or the uh Source
material from so we were kind of just
discovering okay what what were good
sources to kind of find good theories um
and and what can we link then to Future
writers so they can also reproduce our
script so usually when you start out a
channel um especially if you're a
beginner and you have a lot of time on
your hands for me it's a little bit more
difficult because I run so many
companies um but if especially if you're
a beginner try to write the first couple
scripts by yourself um and list all the
sources that you used so when you hire a
writer in the future you can just send
them those sources uh and it's way
easier for them to write a good script
right so um yeah so we started writing
our own script and then eventually we
found someone through a Discord
server um and again another great place
to higher is uh homework Discord servers
uh you have a lot of like essay or like
uh what's it called um people who do
like uh who write like like essays for
school U those are usually good and
cheap script writers as well uh and
obviously you have upw work or Fiverr
but especially when you're doing a niche
that requires kind of some Insider
knowledge you you want to hire as much
as possible from um existing communities
um right so um if you want to hire from
communities um like Discord communities
uh or people who already have a lot of
knowledge behind the subject that really
makes things much easier because it's
easier to just teach them how to good
write a good YouTube script and to teach
them to be interested in the subject you
have a YouTube channel about right so um
yeah we we uh hired our uh writer from
um the that that Discord server and from
there um we started producing so I was
sending over um I was sending over and I
have to see if I can pull up
um pull up some of
the examples
here we
were finding um documentary video
editors so we're we were going into um
video editing Discord server I think
editors or or Freelancers Paradise is
the one where we found let me
see this is the one there you go this is
the Discord server where we hire the
video editor from so basically if you go
into this video editor Discord
server um you can find just look up
video editor Discord server on on Google
we went to this Discord server and we um
went to there's like a a tab where you
can do paid request and that's where we
found a documentary um editor from and
that's where kind of the uh and the
quality was really good and we paid like
uh I think like 40 50 bucks a video for
the edits and then for the script it was
like 20 uh $20 so so far the to the cost
per video was like 60 bucks um and then
the voiceover artist was I believe
$122 um we just I already had an
existing voiceover artist in my team so
we just used um that voiceover and then
through the uh thumbnail designer this
is an interesting story by the way for
the thumbnail designer uh we just went
on to Twitter and on Twitter you'll have
a lot of people uh designing uh like
gaming thumbnails uh and that's where we
got the thumbnail designer from uh uh in
this Niche uh the initial thumbnail this
one I did myself so I this thumbnail um
and this was the thumbnail I think yeah
this was the thumbnail we let the
thumbnail designer uh do so if you look
at this thumbnail uh this thumbnail or
the composition of this thumbnail was
inspired by um Mr BEAST's uh confin or
like a what's it called the solitary
confinement room thumbnail uh yeah
that's where the composition kind of
comes from so yeah for the ideation we
just took the trend most trending um
topics from the the Reddit Channel and
then we just turned them into um YouTube
videos and and you can watch the Youtube
videos in your own time and after a
while we decided like it's kind of a
pain as you can see because we were kind
of experimenting at the start with this
thumbnail so we did this style this
style and then we did the black white
style uh and then we just continued on
this was like the fern investiga
thumbnail we did uh we did another split
thumbnail test again and we kind of kept
experimenting um and and we kind of got
inconsistent results with the views
which was kind of frustrating to us so
then from there on out eventually we
decided all right we see consistently
that this um these type of thumbnails so
the black and uh uh the black white and
red um text thumbnails do the best
consistently so we basically removed all
the creativity from the thumb thumnails
and we just stick to this format so just
the text and then a character on the
side doing an interesting composition
and and yeah that's basically how we uh
go to our distinct uh style that you see
um here right so um yeah that's
basically from A to Z how we uh ran this
channel so I mean if you're interested
the RPM is like two bucks and that's
also the reason why we stopped uploading
I mean um I channels doing 20 30 40
Grand a month and you know running a
channel that's maybe like 3 four grand a
month is just not worth it uh or or
worth your focus so yeah that's the
story behind this channel if it was
valuable you can follow me on X I post a
lot of advice uh there or if you want to
you know check out the nexl extension it
has a lot of really cool features like
being able to uh see views or or RPMs or
that's that kind of stuff even audiences
and ancient gender of a channel that's
pretty cool so uh yeah that's all and
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