0:02 Imagine your next video's retention is
0:05 so high, your video is guaranteed to go
0:07 viral. I want that for you. So, I've
0:09 taken my eight years of experience on
0:12 YouTube writing scripts, editing videos,
0:14 and investigating what goes viral, and
0:16 I've boiled it down into six components.
0:19 The first component is to stop trimming
0:21 down your videos to just the parts your
0:23 audience actually wants to see.
0:25 Obviously, you need to be giving your
0:27 viewers value, but there's another often
0:29 even more important thing your videos
0:31 need to do. Here, let me show you an
0:33 example from this video. This paragraph
0:35 is the valuable lesson that my audience
0:37 wants. So, what am I talking about in
0:39 the first paragraph? Let's take a look.
0:41 I want you to look at this. There's a
0:43 problem here.
0:45 This is the timeline of a typically
0:47 edited YouTube video. A couple cuts have
0:49 removed the unnecessary bits. There was
0:51 a tangent here that wasn't really
0:53 relevant to the video's greater purpose.
0:55 These cuts removed pauses and these
0:57 removed bad takes. But in its current
1:00 form, this video is doomed to fall short
1:02 of its potential. The reason is this
1:04 video isn't using its visuals to
1:06 maximize attention. That first paragraph
1:08 is where I reveal a problem. And then in
1:11 the second paragraph, I give a lesson on
1:12 how to solve it. Now, imagine if I
1:14 didn't state the problem first and
1:16 instead got straight into teaching the
1:18 lesson. There wouldn't be any curiosity
1:21 or expectations, so whatever I say will
1:24 just be boring information rather than
1:26 being an answer to the viewer's
1:27 questions or problems. Are you doing
1:29 that? Do your videos just get straight
1:31 into talking about or doing random
1:33 stuff? Or do you first make sure the
1:35 viewer cares about what you're talking
1:38 about or doing? You see, it's obvious to
1:41 you or to me as the creator what makes
1:43 things valuable, but to the audience,
1:45 they don't actually know until you tell
1:47 them. So, here's my formula. I color
1:49 code my scripts to make sure the viewer
1:51 always cares so much about what I'm
1:53 saying that they can't possibly stop
1:55 watching. In these green sections, I
1:57 give the reason to watch. I explain the
2:00 problem, share a mystery, give a
2:02 question, or create an expectation.
2:04 Then, in these purple sections, I reveal
2:06 the answers. Now, this formula isn't
2:09 just used for my videos. It's used
2:10 everywhere. Here, look at this video
2:12 from Ryan Tran. The intro is of course
2:14 going to be a green section to get you
2:16 to care about what he's going to do in
2:17 the video. So, do you remember what the
2:19 green sections are? It's when you
2:21 introduce the problem, question or
2:23 mystery. Which one does Ryan do?
2:25 This is the loneliest house in the
2:27 world. Oh, it's so lonely. No, there are
2:29 tons of conspiracy theories around it.
2:30 Like, like some people think a
2:31 billionaire built this place in case of
2:33 a zombie apocalypse. Some people think
2:35 it's like a religious cult. But most
2:36 people just want to move here and get
2:38 away from their problems. To get the
2:40 viewers's attention, he says the facts
2:42 that create a mystery. The loneliest
2:44 house in the world has a ton of
2:46 conspiracy theories around it, such as a
2:48 billionaire's zombie apocalypse hideout
2:50 or a religious cult. So tell me, what
2:52 question does this create? It makes you
2:54 ask, what is the true purpose of the
2:56 world's loneliest house? And that
2:58 question gives the viewer a reason to
3:00 watch the video. Okay, cool. But that
3:03 was just one method to create curiosity.
3:05 There's actually four methods. So, get
3:07 your notes ready because you're going to
3:09 use these a lot from now on. First, you
3:11 can create a mystery like what Ryan did
3:14 in that video. Or it could be a problem,
3:16 question, or some obstacle that lacks an
3:19 answer. Second, you can say something
3:20 counterintuitive. For example, look at
3:22 this video. You wouldn't expect the
3:24 smaller asteroids to be the ones to
3:26 worry about. So, this is something
3:28 that's surprising and it makes you
3:30 curious. Third, you can reveal that
3:32 someone knows a secret. make it seem
3:33 like someone's hiding something that's
3:35 really important. And fourth, you can
3:37 suggest that there's a missing component
3:39 or something important that you haven't
3:42 yet considered. Now, this first one is
3:44 the secret to turning your boring videos
3:47 into highly captivating stories that get
3:49 millions of views. So, let's look at how
3:51 Ryan does it in this video. Now, first,
3:53 do you remember how I use that green
3:55 purple formula for my videos? I go
3:57 problem, solution, problem, solution.
3:59 For the videos I made on my previous
4:01 channel where I talked about my favorite
4:03 video game, Terraria, I did question
4:06 answer. Question answer. But the thing
4:08 is with Ryan's video, he's not giving
4:11 information. He is he's doing things in
4:14 the video. So how do we apply that green
4:17 purple formula to a video where you're
4:19 doing something? Well, that was actually
4:22 initially a a big weak point with Ryan's
4:24 video. You see, the reason to watch the
4:26 video is to see him explore the world's
4:28 loneliest house. So, what's the problem?
4:30 Here's the plot of the video. Try to
4:32 spot the weak point. Ryan gets ready for
4:32 the trip. Ready?
4:33 Ready?
4:35 Then he takes the boat to the island,
4:37 jumps from the boat onto the island,
4:39 climbs up to the house, and then
4:40 explores the area. Do you see the
4:42 problem here? The viewer only cares
4:44 about seeing Ryan explore the world's
4:46 loneliest house. But the first half of
4:49 the video is the journey to the house.
4:50 So, how's Ryan going to keep all the
4:53 viewers watching during the first half
4:55 of the video? Simple. He needs to make
4:57 the viewer care about the journey as
5:00 well. How? Well, Ryan's really a genius.
5:02 Take a look at the rest of that intro.
5:03 This trip is said to be extremely
5:05 dangerous. And locals say you'd have to
5:07 be stupid to try to go with no
5:09 experience, which really only leaves one
5:12 man for this job. Hello. Hello. Clearly,
5:13 I'm not prepared for a country named
5:15 Iceland. He says that the journey is
5:17 really dangerous and then throughout the
5:19 video makes himself out to be very unprepared.
5:21 unprepared.
5:22 Just gave me a bunch of clothes cuz I
5:23 wasn't prepared.
5:25 Therefore, his safety and success
5:27 becomes uncertain which makes the
5:29 journey to the world's loneliest house
5:31 become just as interesting as the house
5:34 itself. Write that down. Intrigue comes
5:36 from uncertainty. Okay, good. Now, I
5:38 need you to recognize this for yourself
5:41 in the next example. So, take a look at
5:43 when Ryan jumps from the boat onto the
5:45 island. That plot point of Ryan jumping
5:47 is a purple section. Now, I need you to
5:50 notice the green section before it. So,
5:51 this is the part of the video where I
5:53 can never really illustrate how scared I
5:55 am and like just how dangerous this is
5:56 for someone like me who has no
5:58 experience doing anything, but I have to
6:00 jump off of this boat over the icy,
6:03 deathly waters. I hope I don't fall.
6:11 Did you see that? He tells us that he's
6:13 scared, it's dangerous, he's
6:16 inexperienced, the water is freezing
6:18 cold, and then hints at the end that he
6:21 might fall. Imagine if he didn't say any
6:23 of that before jumping without knowing
6:25 the stakes and what could go wrong. It
6:27 wouldn't be entertaining. Well,
6:29 actually, he didn't say any of that in
6:31 the recording. That green section was
6:33 actually a voice over that he added
6:35 during the editing process. You see,
6:37 after recording the footage for a video,
6:40 Ryan follows a three-part limus test to
6:42 identify what to cut out and what
6:45 voiceovers to add. This is how he makes
6:48 the viewers care about each and every
6:50 second of his videos. One, the viewer
6:53 must always know what's happening. Two,
6:55 they must know why it's important. And
6:57 three, they must know what could go
6:59 wrong. The viewer just needs to be told
7:01 all three things, and then they will
7:04 watch whatever follows. Sometimes Ryan
7:06 says those things in the recording, like
7:07 when he tells us the things that he's
7:08 concerned about.
7:11 I I'm so scared right now. Can I just
7:11 say that?
7:14 And then other times he forgot, so he
7:15 just adds a voice over.
7:18 I'm meeting a man named like or
7:19 something. I don't know how to pronounce
7:19 his name.
7:21 Okay, I'm moving a little fast here, so
7:22 let me explain. Now, there's actually a
7:24 whole another side to this entire thing
7:26 for both narrative and informative
7:28 content. Whenever you're trying to get
7:30 the viewer to care about something that
7:32 you talk about or do in your video, if
7:34 you can't create curiosity or
7:36 expectations, then cut that part out.
7:38 For example, in Ryan's video, he was
7:40 able to make the boat ride interesting
7:41 because there was a chance that things
7:43 could go wrong. But other parts of the
7:46 story had no chance of failure, so there
7:48 wasn't room for any curiosity.
7:50 Therefore, even if he recorded a lot of
7:51 footage for that plot point, he would
7:54 just summarize those parts with a
7:55 sentence or two of voiceover. Okay, so
7:57 after all that, I got to give you a
7:58 takeaway. I don't really know what to
7:59 say, so I'm just going to wing it, but
8:01 basically, you need to figure out what
8:03 your audience is there to watch, what
8:04 they're going on YouTube, what like
8:07 experience they want, what type of
8:08 conversation topics they're interested
8:09 in, stuff like that. And then once
8:11 you've identified that, you want to make
8:12 sure that you're making it clear in your
8:14 video with those green sections. Make it
8:16 clear that you're giving it, make it
8:17 clear what their expectations should be.
8:19 Uh, set up some questions using those
8:21 those methods that I told you. and then
8:24 cut out anything that's not explicitly
8:26 what they want. And that's essentially
8:29 it. Obviously, it takes practice. So, I
8:30 want to to help you out with that with
8:33 what I'm offering, but it's basically
8:35 just just that. Ryan, for example, he
8:38 he's not making videos that are too
8:40 outlandish what he's doing in them. He
8:42 is he's able to there was even this
8:44 video he made where it was just him
8:45 spending like two days in a house with
8:47 all the lights off. and he was able to
8:48 turn that into a really captivating
8:51 story and a great video by just knowing
8:54 how to to frame things in the right way
8:55 to make them entertaining. So, you know,
8:56 you don't need to be doing crazy
8:58 YouTuber stuff. You just need to know
9:00 how to present stuff in a more
9:02 entertaining way using the methods that
9:04 I told you here. There there's no other
9:06 secret methods. It's really just about
9:08 trying to figure out how to do it
9:09 effectively. And then also with my
9:11 channel on Yur Steel, I was making
9:14 $1,000 a month when I was like 15 when I
9:16 I figured this stuff out. I would just
9:18 go on the uh game pedia, like the wiki
9:20 page for the game. I would read all the
9:21 information on a topic, turn that into a
9:24 video. All I had to do was make it
9:25 interesting, find a title and thumbnail
9:27 that made it interesting, an intro that
9:28 made people want to know it, just try
9:30 and get the whole niche interested in
9:32 that information, and then I was set.
9:34 So, yeah, obviously it's really hard to
9:35 actually uh figure out how to do this
9:38 effectively. So, I am I have an offer
9:39 for that, which I'll I'll tell you at
9:40 the end of the video. But, yeah, I just
9:42 want to let you know like this is
9:44 gamechanging for your channel. I'm
9:45 really excited for you to be able to
9:47 apply it. And yeah, that's it for for my
9:48 takeaway. I'll see you in the next
9:50 component. Um, this is actually I'd
9:51 recorded and and put together the rest
9:53 of this video earlier, so it's going to
9:55 look a little bit different. But anyway,
9:57 I'll I'll let my past self take it from
9:59 here and I'll see you at the end of this
10:01 video where I'll come back. I'll explain
10:03 what I'm offering.
10:05 Okay, I want you to watch this intro
10:07 over here and then I want you to tell me
10:08 what you think about it.
10:11 Hey, Vsauce, Michael here. This appears
10:15 blue. This appears yellow and this
10:18 appears green.
10:21 What? Do you want to keep watching that?
10:23 Why? He's just telling us the colors on
10:25 a Rubik's cube. And there's not even any
10:28 video editing in this either. Yeah, this
10:30 video sucks. Or does it? Because it is
10:32 the intro of a video with 30 million
10:34 views. And let's not lie, it was kind of
10:37 engaging. So, what's making this so
10:39 interesting? Well, it's that the creator
10:42 looks and sounds as if he's saying
10:45 something super important. So, think
10:47 about your videos. How do you talk in
10:49 them? Do you sound like you're genuinely
10:51 excited to share something? Do you speak
10:53 louder for excitement? Lower your voice
10:55 for suspense and pause to build
10:57 anticipation and emphasize key points?
10:58 Do you raise your eyebrows to show
11:00 something is interest? Squint slightly
11:02 to emphasize a key detail, or move your
11:04 head in sync with your words? Do you
11:05 shift your hands from one side to the
11:07 other to visually separate ideas? Do you
11:09 spread your arms wide to signal
11:10 something big or pinch the air to
11:13 indicate something precise? You don't.
11:15 Well, you got to change that because if
11:17 you speak in a monotone, then anything
11:20 you say will feel boring. Whatever
11:22 emotion you put into your voice is
11:24 contagious. The viewer will feel it too.
11:26 And yeah, that means that if you feel
11:28 uncomfortable talking on camera, then
11:31 the viewer watching you is going to feel
11:32 uncomfortable as well. But, you know,
11:34 that's what's so frustrating because you
11:36 can talk just fine to your friends,
11:38 right? But then as soon as you get on camera,
11:39 camera,
11:41 please, please like the video.
11:43 But don't worry, I've got a shortcut for
11:45 you to stop being camera shy and become
11:47 pretty engaging on camera. You see, when
11:49 you're saying something to a close
11:51 friend, 100% of your focus is on just
11:53 trying to get your point across. But
11:55 once you're talking to the camera, you
11:57 get distracted by thoughts like, "Am I
11:58 speaking fast enough? Am I pausing too
12:00 much? Am I saying that right?" You get
12:02 self-conscious. You're focused on
12:04 yourself rather than on sharing your
12:06 message. Because you're distracted, you
12:08 start to lose your train of thought as
12:09 you're speaking. So, what makes sense to
12:12 do here is to memorize the words that
12:13 you need to say so that you say it all
12:15 correctly. But this makes things worse.
12:18 Now, you're more focused on getting the
12:20 words right than on the real meaning
12:22 behind the words. And that's what causes
12:24 you to speak in a monotone. How do you
12:26 fix this? Well, you got to get
12:27 comfortable with making mistakes on
12:29 camera. Cuz think about this. What
12:30 sounds more engaging? You can say your
12:33 script flawlessly. Every word's perfect.
12:34 You don't say um you don't say ah.
12:37 However, the entire recording you're
12:38 speaking in a monotone. Or does it sound
12:41 more engaging if you make some mistakes
12:42 in your speech? You might pause a few
12:44 times. You say um you say ah, but it
12:46 sounds like you are really excited to
12:47 share something. You're you're just
12:49 giving off the impression that there's
12:51 something really important and exciting
12:53 to talk about. Obviously, that second
12:55 version sounds way more interesting
12:56 despite the mistakes which you can
12:59 actually just cut out later. So, what
13:01 matters here is not trying to look
13:03 perfect, but instead treat the camera
13:05 like it's your friend who's really
13:06 interested about what you're saying. And
13:08 that's really the big issue here. You
13:09 you get in front of the camera and you
13:11 start thinking that there's a big
13:13 audience watching you or there's like a
13:15 panel of critics judging you. The issue
13:16 is when you start to think that, oh, I'm
13:18 in front of the camera now. Now I have
13:19 to act different. I have to say things
13:20 right. But that's not what it's about.
13:23 It's it's about connecting with each
13:24 individual viewer as if they were your
13:26 friend who's interested in what you're
13:27 saying. And that's what's going to make
13:28 the viewer feel like you have something
13:35 There's a problem with your videos and
13:37 if you don't fix it, your scripts are
13:39 boring. And this applies to any type of
13:41 video. And I've been making this mistake
13:43 the past few sentences. And I hope you
13:45 noticed because I keep saying and. And
13:47 the problem isn't just with the word
13:51 and. The problem is with using and to
13:52 connect points in your video. Here's
13:54 what I mean. The creators of South Park
13:56 discovered that when a story is
13:58 structured like this happened and then
14:01 this happened and then this happened and
14:02 then this happened, it quickly becomes
14:04 repetitive. But it also creates a bigger
14:07 issue. It isn't specified how one thing
14:09 leads to the next. This can be pretty
14:11 disorienting for the viewer. The video
14:14 jumps between topics or scenes without a
14:16 clear connection between them. Your
14:18 viewer, without a clear path through the
14:20 video, isn't kept immersed. There's all
14:22 these exit points where they're free to
14:24 disengage. So, here's the far better
14:26 structure that South Park found. We
14:28 tried this, but that got in the way.
14:30 Therefore, we had to do this, but it
14:32 didn't work. So, we tried this. Whether
14:34 it's the scenes in a story, the topics
14:37 in an explanation, or even the
14:39 individual sentences in a paragraph,
14:41 this structure makes a massive
14:43 difference. What this all comes down to
14:46 is creating a seamless flow throughout
14:48 each part of your video so that the
14:50 viewer stays fully immersed from the
14:52 start to the finish. But that South Park
14:54 structure isn't the only thing needed to
14:56 create a seamless journey through your
14:57 video. There's still one more thing you
15:00 got to do.
15:02 Before I got started with this video, I
15:05 was curious about something. I wanted to
15:07 know what is the most common mistake
15:08 people make in their videos for
15:10 retention. So, I went to my Discord
15:12 server at the time and there was a a
15:14 section for feedback requests. I went
15:16 through all the videos in there and
15:17 guess for yourself. What do you think
15:20 the biggest mistake was? Was it a lack
15:23 of storytelling? Was it really bad video
15:26 editing? Was it people speaking in a
15:28 monotone voice?
15:31 Or was it something else? Well, it was
15:33 actually the most basic intuitive thing
15:34 that you got to be doing with your
15:36 videos, yet no one was really doing it.
15:39 The biggest mistake was confusion. I was
15:41 confused what was happening. And now, if
15:43 you think that you would never make such
15:45 an obvious oversight, then you're
15:47 probably one of the creators doing this
15:48 here. Let me give you a quick insight
15:50 into my scripting process. I revisit
15:52 every part of my video genuinely around
15:55 a 100 times to find any possible way to
15:57 make it easier to understand. Because
16:00 here's the thing, you're biased. When
16:02 you look at your video, you look at it
16:04 from a place of having all of the
16:06 context. You are the expert. You did the
16:09 research, the filming, the editing. But
16:11 where is the viewer coming from? A place
16:13 of zero context. Everything is
16:16 completely new to them. Therefore, it's
16:17 way harder for the viewer to keep up
16:19 with and understand what's happening.
16:21 And you know, I got to be honest, this
16:22 is probably why you keep getting
16:25 disappointed by your view count. You can
16:26 tell when you upload a video that
16:28 there's a lot of value there. There's a
16:29 lot for people to get from it. Yet,
16:31 people are not enjoying it that much.
16:33 And therefore, the metrics that YouTube
16:35 gathers from your video end up being
16:37 lower, and you don't get the views that
16:38 your video really could be getting
16:40 because chances are you already have a
16:42 good video idea. You're already putting
16:43 a lot of effort into your videos, a lot
16:45 of value in there. But the issue is your
16:48 viewers just aren't able to absorb it.
16:49 They're not able to understand it that
16:51 well and therefore the video is lower
16:53 quality because they're not able to
16:54 access that value. And really this comes
16:56 down to communication. And we've already
16:58 talked about this quite a bit so far
17:00 with the storytelling lesson which in in
17:02 summary is just like make sure you're
17:03 telling the viewer what's going on at
17:05 all times and what the stakes are, what
17:07 could go wrong. So if they know all of
17:09 those details, then they're able to keep
17:11 up with the story and empathize with
17:12 you, get a lot more immersed into what's
17:13 happening. We had that communicating.
17:14 And that was a big part of
17:16 communication. But there's a lot more to
17:18 communication beyond that. I think there
17:20 is three more things to communication.
17:22 These are especially important if you
17:24 make videos like mine that are not a
17:27 story, but you're explaining something.
17:28 First, let's say you're explaining
17:30 something and you make it clear and
17:32 concise. Great. You're getting to the
17:34 point and just saying things simply how
17:36 they are. Well, that's still going to
17:39 leave the viewer down there. Why? Try to
17:40 remember the last time you were learning
17:42 to play a new game. People could tell
17:45 you a crystal clear and concise
17:47 explanation of how to play, but that
17:48 wasn't good enough. It was a lot to take
17:51 in, so you forgot some details, and it
17:53 it just took a few rounds before you
17:54 really understood the game. The key
17:56 thing here is that it isn't tangible
17:58 until you've seen it in action. And it's
18:00 also hard to wrap your head around if
18:01 it's totally new to you. So, how do you
18:03 get the viewer to understand things? You
18:05 can use an analogy like for example what
18:07 I did a moment ago when I related the
18:09 viewer's experience trying to understand
18:11 your video to your experience learning
18:13 to play a new game or you can give an
18:15 example like like what I just did. I
18:18 gave the example of using an analogy.
18:20 Those things turn an abstract idea into
18:22 something vivid for the viewer. The next
18:24 thing is to get someone else to watch
18:26 your video before you post it. I've been
18:27 doing this for years now, and every
18:29 single time I get someone pointing out
18:31 some moment in my video that was either
18:34 boring or it was confusing. Now, the
18:36 final thing is something I swear by
18:39 because it set me apart ever since my
18:41 previous channel. It's what I do with
18:44 the visuals. Check this out.
18:46 Your journey begins as you scour the
18:48 surface for the wooden boomerang, your
18:50 first weapon. You find a fallen star and
18:51 use it to upgrade to the enchanted
18:53 boomerang. The game is only getting
18:56 started. Did you catch it? In my videos,
18:58 I always make certain that every single
19:01 thing I talk about has a visual to show
19:03 that thing because you obviously want to
19:05 pace your video pretty quickly. But the
19:07 issue is if you pace your video really
19:09 quickly, then it's really easy for the
19:11 viewer to miss some details. The
19:14 solution, take full advantage of visual
19:16 communication. That way, your video can
19:19 communicate maximum value at maximum
19:21 efficiency. But just showing a visual
19:23 for each thing isn't all there is to it.
19:25 There's often multiple things in a scene
19:27 that the viewer might look at, so you
19:29 need to clarify where their focus should
19:32 be. I zoom in and pan the camera to
19:33 exactly what the viewer should be
19:35 looking at at any given moment. But that
19:36 brings up this really common
19:38 misconception that people have with
19:40 editing. There's this big narrative that
19:42 the more cool things you put into your
19:43 video, whether it's visuals or sound
19:45 effects, that's going to lead to more
19:47 views. And I'm sure you've seen a lot of
19:49 big creators having a ton of variety in
19:51 their videos, too. But variety is much
19:53 more delicate than that. And having
19:55 variety just for the sake of having it
19:57 really has the potential to screw up
20:00 your video. Let me explain.
20:02 Variety is like seasonings in a dish.
20:04 The purpose is to bring out the flavor
20:06 of the food. But too many seasonings
20:08 ruins the dish. So, for example, with
20:10 the mood of your video, keeping a
20:12 constant tone throughout the whole video
20:14 is like only using one seasoning. It's
20:16 boring. But if the mood fluctuates from
20:19 excitement over something to worry about
20:21 some problem or threat to joy about a
20:24 solution to unease over some impending
20:26 obstacle and so on, your video becomes
20:29 much more engaging and vivid. The viewer
20:31 is kept alert by the shifting tone and
20:33 the contrast between moods enhances the
20:35 strength of each mood. So a healthy
20:37 amount of variety is great there, but
20:40 adding too much variety can be harmful,
20:42 just like adding too many seasonings to
20:44 a dish. For example, with your visuals,
20:46 if you take things too far with variety,
20:48 it becomes difficult to keep up. The
20:50 viewer isn't given enough time to
20:52 process each thing that's happening on
20:53 screen, which means they can't absorb
20:55 anything valuable from the visuals. So,
20:57 the point I'm making with variety and
20:59 with your video editing in general is
21:02 that rather than taking all the spices
21:03 and tossing in as much as you can, you
21:06 got to think about the effect each thing
21:08 you do has and how much of it's needed
21:10 to create the perfect experience for
21:12 your audience.
21:14 So, what can you do to make the
21:16 algorithm always choose your videos to
21:18 be the ones that blow up? Here, I'll go
21:20 ahead and tell you. The algorithm is
21:22 designed to make the viewers experience
21:25 of going on YouTube be as enjoyable as
21:28 possible. So, if your video is predicted
21:30 to be one of the most enjoyable videos
21:32 for someone, the algorithm will
21:34 recommend your video to them. Now, if
21:36 your video is predicted to be a highly
21:38 enjoyable video for millions of people,
21:40 then the algorithm will recommend your
21:42 video to millions of people. Here's how
21:45 to do that. Take an audience that you
21:47 understand. You know what they're
21:49 interested in, and you know what they're
21:51 seeking for, the experience they want
21:53 when they go on YouTube. What you need
21:55 to do is figure out exactly what they
21:58 want and how to give it better than the
22:00 competition. For example, with my
22:01 Terraria channel that I was running when
22:04 I was 15, I looked at all of my
22:06 competition. I looked at what videos
22:08 were getting the most views in my niche,
22:11 and then I compared those videos to my
22:14 videos. And I kept noticing and then
22:16 improving the things that they were
22:20 doing better than I was until eventually
22:22 I was getting the same or even sometimes
22:24 even more views than them. So, that's
22:26 what this final component is. It's to
22:29 study what has gotten the most views in
22:31 your niche. And you look at those videos
22:33 and you're going to find out from that
22:35 what your audience values. What is it
22:38 that they value? Then you're going to
22:40 study those videos to figure out how to
22:42 provide that value better than anyone
22:44 else can. And that's been my secret to
22:46 going viral, blowing up with each and
22:48 every video. Now, if you want to do that
22:50 studying process alone, then I'll walk
22:52 you through step by step the whole thing
22:54 in in the next video. uh it'll show up
22:57 on screen in a minute. But if the
22:58 problem with doing it alone though is
23:01 that without an expert to guide you
23:02 through it, you're never going to know
23:04 if you're identifying the correct things
23:06 and if you're making the correct
23:09 changes. So it is going to rely on just
23:11 trial and error, which for me it took
23:15 six years of just every single upload I
23:17 was getting disappointed by it until
23:19 finally I was able to get 100,000 views
23:21 and then yeah when I was 15 like that
23:24 channel finally took off. But
23:25 uh yeah, if you're familiar with that
23:27 cycle though and you're sick of it, then
23:29 click the first link in the description.
23:32 I'll we can see what we can do. But uh
23:34 basically, I want to work closely with a
23:36 couple people. I can only accept a
23:37 couple people a month cuz I want to be
23:40 able to work closely with them. So check
23:42 that out. And then if that doesn't make
23:43 sense for you, you're not at that stage
23:46 right now, then I will walk you through
23:49 like the just by yourself studying
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