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How Make Instagram Reels to Explode Your Following
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if you want to maximize the growth of
your Instagram following this video was
made specifically for you reels is
Instagram's biggest focus and if the
social media giant is publicly letting
us know how important this short video
format is to them you can bet it's the
best format to make sure you're
including in your content calendar to
help you grow your own following by the
end of this video you'll know what
Instagram reels are how to create your
own reels and the best types of content
to post using reels let's take a look [Music]
[Music]
with the options to create single posts
carousels stories and reels on Instagram
it can be a bit confusing so what
exactly are Instagram reels anyway from
a perspective of a content creator just
like you reels are short 15 second to
one minute videos that you can film cut
and edit with audio graphical and effect
based add-ons all from inside the app
reels is Instagram's core Focus because
the format is optimized to encourage
users to spend as much time as possible
staring at their screens with an endless
uninterrupted flow of automatically
scrolling content so unlike regular
posts where user Taps it to view and
interact reels just keep going with the
algorithm predicting what each user will
most likely want to continue watching
why this is so important to you is that
since Instagram is so dedicated to Reels
it means that the likelihood of your
reels content being served to users who
don't know about you is so much higher
this is called Discovery content where
people don't need to know about and
search specifically for your profile in
order for you to be potentially
discovered by Instagram's 1.3 billion
and growing user base the biggest
benefit to you is that Instagram serves
your reels in the reels feed to everyone
who's browsing history and engagement
preferences match the kind of content
you create so if the content you create
is focused on Healthy Home Cooking
Instagram will automatically serve your
reels to people who have a habit of
following and engaging with Healthy Home
Cooking content in other words Instagram
is helping you promote your content to
the exact types of people you want to
gain exposure to and if you're running
an e-commerce business like all of
shopify's powerful social Integrations
you can tag your products and enable
viewers to shop directly in reels by
tapping your product tag and buying
right then and there without even
needing to leave the Instagram app
even if you don't have a store set up
yet the ability to shoot and edit with a
wide range of filters effects music
sounds text and graphic overlays means
you can create hyper engaging videos
that Instagram wants to serve to its
users in no time the first time you
choose reels under the create button on
the top right of Instagram you will be
greeted with this little blurb tapping
the get started button will take you to
the reels creation View and as a side
note another pop-up will show up called
Introducing remixing remixing is where
other instagramers can take a part of
your reels clip and add it to their
reels this is often how reels trends
like dances challenges or reactions go
absolutely viral on the platform which
can of course really help you grow but
the choice is entirely yours in your
Instagram account settings you can
choose to block people from remixing any
and all of your reels or you can keep
the function on and choose whether or
not to let people remix each time you
create a new reel when it comes to
making an instant program reel that is
primed to go viral a lot of the same
principles apply to successfully making
Tick Tock videos
here are five tips to use in your next reel
reel
one start your video off with a hook
that captures curiosity you can do this
by starting with a bold statement
starting in the middle of the action at
a dramatic moment or asking a question
but withholding the answer two make fast
paced edits Instagram reels should be
dynamic they need to give the viewer a
constant feeling of novelty three tell a
story the human brain is hardwired to
respond to stories use the story to
package information with emotion and let
details unfold bit by bit to keep the
viewers tuned in four ask yourself what
job is the video going to do for the
audience are they going to learn
something are they going to be
entertained to feel inspired make sure
you are providing value
look at Trends on Instagram and Tick
Tock and add your own spin make sure
they align with your audience's
interests whatever you do don't just
blindly follow Trends people can spot
inauthenticity or copycats miles away so
now I'll make a sample reel for
Instagram so you can see all the cool
features and options available to you
when creating your own there are so many
cool features with reels and looking at
the left hand creative menu before you
even start filming your first one can be
a bit overwhelming me I like starting
with choosing the maximum duration and
with the sample reels I'll be creating
I'm going to limit myself to 30 seconds
since shorter reels generally have
better retention and engagement so the
simple reels I'll be making will be
sharing three productivity tips for
entrepreneurs and we'll be using all of
the robust creative tools and reels to
help us out I'll go and tap this layout
tool change the layout to this top and
bottom split where I can first fill my
face saying the tip to the camera then
flip the camera and demonstrate the tip
on the bottom half
tapping next on the bottom right allows
you to edit your reels and this is where
I'll be able to add a soundtrack and
sound effects from the Instagram Music
and Sound Library add text and graphics
and even add cool effects and filters
onto my Clips with all the editing done
let's take a look at the final product
here are three productivity hacks to
help you get into the zone and
accomplish more
tomorrow's productivity starts tonight
before you go to bed jot down the three
things you must accomplish tomorrow so
you're ready to go with confidence
schedule your procrastination put 50
minute time blocks every two hours into
your calendar specifically to get
distracted when you schedule
distractions magically you stop getting
distracted motion creates motivation
move your body every hour blood flow
clears the mind and resets your focus
and energy what's your top productivity tip
tip
as you saw through that quick demo there
are so many fun and Powerful tools that
can enable your creativity and
Imagination to come to life and most
importantly engage with and grow your
audience and brand
so many features the best way to learn
about all of them is to just start
creating and let your imagination guide you
you
but if your imagination is stuck no
worries because I'm about to share the
best types of content ideas to start
trying out with reels whether you're a
Creator who's looking to increase your
influence or you're an e-commerce
entrepreneur looking to increase sales
but before that if you want to learn how
to create irresistible content and blow
up your Instagram following I recommend
you download this free social media
template it's designed to help you
create a rock solid social marketing
strategy learn how to create content
that breaks through all the noise
provides value to your audience and
impacts your Brand's bottom line you can
get to it by clicking the link right up
here or down in the description below
and don't worry it won't stop this video
it'll just open a new tab so you can
have it ready when you're done watching
right over here going back to the best
types of content to start experimenting
with reels there are three I'd recommend
starting with and the first one are
how-to videos whether you're an
entrepreneur with your own product or
you're an influencer using other
companies products how to Reels are
effective because they enable viewers to
quickly understand how something works
when we're making a purchasing decision
it might be painstaking to read through
a bunch of reviews but oftentimes the
most powerful way to decide if something
is right for us is to to just see how it
works in real life being used by a real
person and the short format and editing
capabilities of Instagram reels means
you can distill even complicated
tutorials with multiple steps into a
super quick and easy to digest how-to
tutorial next up are inspirational clips
and I don't mean motivational speech
type stuff although of course you can
absolutely create those as well but I'm
talking about idea inspiration similar
to the how-to type of videos this can
work whether you're an e-commerce
business owner or a budding influencer I
mean if your content you post is
primarily about indoor gardening you can
create a reel with a few different
indoor garden setups featuring easy to
care for plants but that same reel is
just as effective if you own a business
that sells home gardening tools and seeds
seeds
the idea here is to show your viewers
what's possible and Inspire them to take
action to yield results you share in
your Instagram reel the third type of
reel that you can start experimenting
with are behind the scenes or teaser
videos if your Instagram account is for
your business you can get unplugged and
raw with some of your Instagram reels to
really build a human connection with
your audience they may be used to only
seeing super polished product shots on
your main page but using reels to
introduce your audience to the real you
maybe the type of coffee you enjoy or
perhaps introducing them to your pet or
hey giving them a super sneak peek into
an upcoming product launch are all ways
to peel back the curtain and let your
audience feel more connected and
therefore more invested in you and your
business the same goes for you even if
you don't have a business yet your main
Instagram page might be full of super
polished well-edited photos of you but
you can take your viewers to a whole
deeper level of Engagement by sharing
Snippets from your life that you don't
typically post maybe you're a travel
influencer but share some simple meals
you cook when you're at home perhaps you
use reels as a way to answer some
frequently asked questions that show up
in the comments of your posts
you might be planning a collaboration
with another Instagram personality and
drum up some hype by posting some reels
of you and your new collab buddy putting
in work if you're looking to grow your
following and presents on Instagram in a
serious way reels must be a part of your
content strategy Instagram is taking
real so seriously that look it's got its
own dedicated icon in the main
navigation menu of the app and it's
front dead center in order to get what
you want you need to find those that can
give you what you want figure out what
they want and give it to them and
they'll pay you back handsomely and if
what you want is to explode your
following on Instagram you need the help
of your target audience and you need the
help of Instagram's algorithm to serve
your content to your target audience
give me your target audience what they
want is simple after all they're your
target audience so you know the types of
content they're after so go out there
and create the best quality and most
engaging content you can to appeal to
your target audience giving Instagram
what they want is equally as simple in
theory Instagram wants people to spend
as much time as possible on their
platform consuming content all day and
night the social media platform has
publicly said that they are investing
heavily on reels to help them achieve
this goal so make sure you're creating
the very format the algorithm wants you
to create as long as your content is
educational entertaining or better yet
both and is created in a way to be
engaging to your target audience you
will grow your following your influence
and your sales as well and speaking of
sales if you are looking to start a
business and haven't taken the first
steps yet I welcome you to sign up for a
100 free no strings attached trial to
Shopify where you can set up an online
store in a matter of hours you can
access your free trial by clicking the
link right up here or down in the
description below
we have been chatting about the
importance of Instagram reels for
growing your following but if you are
also curious about how to create and
manage ads on Instagram to really
supercharge your results you'll
definitely want to check out this video
right over here
while you're deciding whether to watch
that now or save it for later let us
know in the comments what types of reels
you'll be posting to in Instagram
don't forget to subscribe and hit that
Bell so you'll be notified the moment
new videos just like this one drop but
as usual thanks so much for hanging out
with me and I'll catch you in the next one
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