0:02 if you want to maximize the growth of
0:04 your Instagram following this video was
0:07 made specifically for you reels is
0:08 Instagram's biggest focus and if the
0:10 social media giant is publicly letting
0:12 us know how important this short video
0:14 format is to them you can bet it's the
0:15 best format to make sure you're
0:17 including in your content calendar to
0:19 help you grow your own following by the
0:21 end of this video you'll know what
0:23 Instagram reels are how to create your
0:25 own reels and the best types of content
0:29 to post using reels let's take a look [Music]
0:34 [Music]
0:36 with the options to create single posts
0:38 carousels stories and reels on Instagram
0:41 it can be a bit confusing so what
0:44 exactly are Instagram reels anyway from
0:46 a perspective of a content creator just
0:49 like you reels are short 15 second to
0:51 one minute videos that you can film cut
0:54 and edit with audio graphical and effect
0:56 based add-ons all from inside the app
0:59 reels is Instagram's core Focus because
1:01 the format is optimized to encourage
1:03 users to spend as much time as possible
1:06 staring at their screens with an endless
1:08 uninterrupted flow of automatically
1:10 scrolling content so unlike regular
1:12 posts where user Taps it to view and
1:15 interact reels just keep going with the
1:17 algorithm predicting what each user will
1:19 most likely want to continue watching
1:21 why this is so important to you is that
1:23 since Instagram is so dedicated to Reels
1:25 it means that the likelihood of your
1:28 reels content being served to users who
1:30 don't know about you is so much higher
1:33 this is called Discovery content where
1:34 people don't need to know about and
1:36 search specifically for your profile in
1:38 order for you to be potentially
1:41 discovered by Instagram's 1.3 billion
1:43 and growing user base the biggest
1:45 benefit to you is that Instagram serves
1:47 your reels in the reels feed to everyone
1:49 who's browsing history and engagement
1:51 preferences match the kind of content
1:54 you create so if the content you create
1:56 is focused on Healthy Home Cooking
1:58 Instagram will automatically serve your
2:01 reels to people who have a habit of
2:03 following and engaging with Healthy Home
2:05 Cooking content in other words Instagram
2:07 is helping you promote your content to
2:09 the exact types of people you want to
2:11 gain exposure to and if you're running
2:13 an e-commerce business like all of
2:16 shopify's powerful social Integrations
2:17 you can tag your products and enable
2:20 viewers to shop directly in reels by
2:22 tapping your product tag and buying
2:24 right then and there without even
2:26 needing to leave the Instagram app
2:28 even if you don't have a store set up
2:31 yet the ability to shoot and edit with a
2:33 wide range of filters effects music
2:36 sounds text and graphic overlays means
2:37 you can create hyper engaging videos
2:40 that Instagram wants to serve to its
2:42 users in no time the first time you
2:44 choose reels under the create button on
2:46 the top right of Instagram you will be
2:48 greeted with this little blurb tapping
2:50 the get started button will take you to
2:53 the reels creation View and as a side
2:55 note another pop-up will show up called
2:58 Introducing remixing remixing is where
3:00 other instagramers can take a part of
3:02 your reels clip and add it to their
3:04 reels this is often how reels trends
3:06 like dances challenges or reactions go
3:09 absolutely viral on the platform which
3:11 can of course really help you grow but
3:13 the choice is entirely yours in your
3:15 Instagram account settings you can
3:18 choose to block people from remixing any
3:20 and all of your reels or you can keep
3:22 the function on and choose whether or
3:24 not to let people remix each time you
3:26 create a new reel when it comes to
3:27 making an instant program reel that is
3:30 primed to go viral a lot of the same
3:31 principles apply to successfully making
3:33 Tick Tock videos
3:35 here are five tips to use in your next reel
3:36 reel
3:38 one start your video off with a hook
3:41 that captures curiosity you can do this
3:42 by starting with a bold statement
3:45 starting in the middle of the action at
3:47 a dramatic moment or asking a question
3:51 but withholding the answer two make fast
3:53 paced edits Instagram reels should be
3:55 dynamic they need to give the viewer a
3:58 constant feeling of novelty three tell a
4:00 story the human brain is hardwired to
4:02 respond to stories use the story to
4:04 package information with emotion and let
4:07 details unfold bit by bit to keep the
4:10 viewers tuned in four ask yourself what
4:12 job is the video going to do for the
4:13 audience are they going to learn
4:14 something are they going to be
4:17 entertained to feel inspired make sure
4:19 you are providing value
4:21 look at Trends on Instagram and Tick
4:23 Tock and add your own spin make sure
4:24 they align with your audience's
4:26 interests whatever you do don't just
4:28 blindly follow Trends people can spot
4:31 inauthenticity or copycats miles away so
4:37 now I'll make a sample reel for
4:39 Instagram so you can see all the cool
4:41 features and options available to you
4:43 when creating your own there are so many
4:45 cool features with reels and looking at
4:47 the left hand creative menu before you
4:49 even start filming your first one can be
4:52 a bit overwhelming me I like starting
4:54 with choosing the maximum duration and
4:55 with the sample reels I'll be creating
4:57 I'm going to limit myself to 30 seconds
4:59 since shorter reels generally have
5:02 better retention and engagement so the
5:03 simple reels I'll be making will be
5:06 sharing three productivity tips for
5:08 entrepreneurs and we'll be using all of
5:10 the robust creative tools and reels to
5:12 help us out I'll go and tap this layout
5:14 tool change the layout to this top and
5:17 bottom split where I can first fill my
5:19 face saying the tip to the camera then
5:21 flip the camera and demonstrate the tip
5:22 on the bottom half
5:24 tapping next on the bottom right allows
5:26 you to edit your reels and this is where
5:27 I'll be able to add a soundtrack and
5:30 sound effects from the Instagram Music
5:32 and Sound Library add text and graphics
5:34 and even add cool effects and filters
5:36 onto my Clips with all the editing done
5:38 let's take a look at the final product
5:41 here are three productivity hacks to
5:42 help you get into the zone and
5:43 accomplish more
5:45 tomorrow's productivity starts tonight
5:47 before you go to bed jot down the three
5:49 things you must accomplish tomorrow so
5:51 you're ready to go with confidence
5:53 schedule your procrastination put 50
5:55 minute time blocks every two hours into
5:57 your calendar specifically to get
5:58 distracted when you schedule
6:01 distractions magically you stop getting
6:03 distracted motion creates motivation
6:05 move your body every hour blood flow
6:07 clears the mind and resets your focus
6:09 and energy what's your top productivity tip
6:10 tip
6:13 as you saw through that quick demo there
6:14 are so many fun and Powerful tools that
6:16 can enable your creativity and
6:18 Imagination to come to life and most
6:20 importantly engage with and grow your
6:22 audience and brand
6:24 so many features the best way to learn
6:26 about all of them is to just start
6:28 creating and let your imagination guide you
6:29 you
6:31 but if your imagination is stuck no
6:32 worries because I'm about to share the
6:34 best types of content ideas to start
6:36 trying out with reels whether you're a
6:38 Creator who's looking to increase your
6:40 influence or you're an e-commerce
6:43 entrepreneur looking to increase sales
6:45 but before that if you want to learn how
6:47 to create irresistible content and blow
6:49 up your Instagram following I recommend
6:51 you download this free social media
6:52 template it's designed to help you
6:54 create a rock solid social marketing
6:56 strategy learn how to create content
6:57 that breaks through all the noise
7:00 provides value to your audience and
7:02 impacts your Brand's bottom line you can
7:04 get to it by clicking the link right up
7:06 here or down in the description below
7:08 and don't worry it won't stop this video
7:10 it'll just open a new tab so you can
7:12 have it ready when you're done watching
7:14 right over here going back to the best
7:16 types of content to start experimenting
7:19 with reels there are three I'd recommend
7:21 starting with and the first one are
7:23 how-to videos whether you're an
7:25 entrepreneur with your own product or
7:26 you're an influencer using other
7:29 companies products how to Reels are
7:31 effective because they enable viewers to
7:33 quickly understand how something works
7:35 when we're making a purchasing decision
7:37 it might be painstaking to read through
7:40 a bunch of reviews but oftentimes the
7:42 most powerful way to decide if something
7:44 is right for us is to to just see how it
7:46 works in real life being used by a real
7:48 person and the short format and editing
7:50 capabilities of Instagram reels means
7:52 you can distill even complicated
7:54 tutorials with multiple steps into a
7:56 super quick and easy to digest how-to
7:59 tutorial next up are inspirational clips
8:01 and I don't mean motivational speech
8:03 type stuff although of course you can
8:05 absolutely create those as well but I'm
8:08 talking about idea inspiration similar
8:09 to the how-to type of videos this can
8:11 work whether you're an e-commerce
8:13 business owner or a budding influencer I
8:15 mean if your content you post is
8:18 primarily about indoor gardening you can
8:19 create a reel with a few different
8:21 indoor garden setups featuring easy to
8:24 care for plants but that same reel is
8:26 just as effective if you own a business
8:28 that sells home gardening tools and seeds
8:29 seeds
8:30 the idea here is to show your viewers
8:33 what's possible and Inspire them to take
8:35 action to yield results you share in
8:37 your Instagram reel the third type of
8:38 reel that you can start experimenting
8:41 with are behind the scenes or teaser
8:43 videos if your Instagram account is for
8:45 your business you can get unplugged and
8:47 raw with some of your Instagram reels to
8:49 really build a human connection with
8:51 your audience they may be used to only
8:53 seeing super polished product shots on
8:55 your main page but using reels to
8:56 introduce your audience to the real you
8:59 maybe the type of coffee you enjoy or
9:01 perhaps introducing them to your pet or
9:03 hey giving them a super sneak peek into
9:05 an upcoming product launch are all ways
9:07 to peel back the curtain and let your
9:09 audience feel more connected and
9:11 therefore more invested in you and your
9:13 business the same goes for you even if
9:16 you don't have a business yet your main
9:17 Instagram page might be full of super
9:20 polished well-edited photos of you but
9:21 you can take your viewers to a whole
9:23 deeper level of Engagement by sharing
9:24 Snippets from your life that you don't
9:27 typically post maybe you're a travel
9:29 influencer but share some simple meals
9:31 you cook when you're at home perhaps you
9:33 use reels as a way to answer some
9:35 frequently asked questions that show up
9:36 in the comments of your posts
9:38 you might be planning a collaboration
9:40 with another Instagram personality and
9:42 drum up some hype by posting some reels
9:44 of you and your new collab buddy putting
9:47 in work if you're looking to grow your
9:49 following and presents on Instagram in a
9:52 serious way reels must be a part of your
9:54 content strategy Instagram is taking
9:57 real so seriously that look it's got its
9:58 own dedicated icon in the main
10:00 navigation menu of the app and it's
10:03 front dead center in order to get what
10:05 you want you need to find those that can
10:07 give you what you want figure out what
10:09 they want and give it to them and
10:11 they'll pay you back handsomely and if
10:13 what you want is to explode your
10:15 following on Instagram you need the help
10:17 of your target audience and you need the
10:19 help of Instagram's algorithm to serve
10:21 your content to your target audience
10:23 give me your target audience what they
10:26 want is simple after all they're your
10:28 target audience so you know the types of
10:30 content they're after so go out there
10:31 and create the best quality and most
10:33 engaging content you can to appeal to
10:35 your target audience giving Instagram
10:38 what they want is equally as simple in
10:39 theory Instagram wants people to spend
10:40 as much time as possible on their
10:43 platform consuming content all day and
10:45 night the social media platform has
10:47 publicly said that they are investing
10:49 heavily on reels to help them achieve
10:51 this goal so make sure you're creating
10:54 the very format the algorithm wants you
10:56 to create as long as your content is
10:58 educational entertaining or better yet
11:01 both and is created in a way to be
11:03 engaging to your target audience you
11:04 will grow your following your influence
11:07 and your sales as well and speaking of
11:08 sales if you are looking to start a
11:10 business and haven't taken the first
11:13 steps yet I welcome you to sign up for a
11:15 100 free no strings attached trial to
11:17 Shopify where you can set up an online
11:19 store in a matter of hours you can
11:21 access your free trial by clicking the
11:23 link right up here or down in the
11:24 description below
11:26 we have been chatting about the
11:28 importance of Instagram reels for
11:30 growing your following but if you are
11:32 also curious about how to create and
11:34 manage ads on Instagram to really
11:36 supercharge your results you'll
11:37 definitely want to check out this video
11:39 right over here
11:40 while you're deciding whether to watch
11:42 that now or save it for later let us
11:44 know in the comments what types of reels
11:47 you'll be posting to in Instagram
11:49 don't forget to subscribe and hit that
11:50 Bell so you'll be notified the moment
11:53 new videos just like this one drop but
11:54 as usual thanks so much for hanging out
11:55 with me and I'll catch you in the next one
11:56 one [Music]
11:58 [Music] foreign
11:59 foreign [Music]
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