0:02 so you don't get girls fear not I'm here
0:03 to help using the power of Science and
0:05 psychology I'm going to make you the
0:07 reincarnated male version of Regina
0:09 freaking George let's begin lesson one
0:11 the scarcity principle psychologist Dr
0:13 Robert chalini has famously proposed in
0:15 his book opportunities seem more
0:17 valuable to us when their availability
0:18 is limited we see this quite often in
0:20 marketing it explains why billionaires
0:22 would rather have a lame slow car that's
0:24 a oneof one than an insanely fast cool
0:26 car that's in production and it's also
0:28 why everyone tells you nice guys finish
0:30 last and why most of the time it's true
0:32 it's not because girls don't like nice
0:34 guys it's because the nice guys make
0:36 themselves readily available and jerks
0:38 don't really care subsequently they're
0:39 availability is limited and they are
0:41 seen as a more valuable opportunity but
0:43 what they don't tell you is you don't
0:45 have to be a jerk to be scarce in fact a
0:46 nice guide displaying himself in a way
0:48 that makes him scarce is so rare that by
0:51 using Dr Chen's logic of scarcity it
0:52 should be 10 times more attractive than
0:54 your average jerk so how specifically do
0:56 you do this well say you see a girl you
0:58 like at a party surrounded by dudes
0:59 trying to RIS her up you may think you
1:01 don't don't stand a chance but actually
1:02 you have the best chance walk over to
1:05 her and her swarm of simps walk past and
1:07 while you pass look at her and say hi in
1:09 a friendly way keep walking go talk to a
1:10 friend bonus points if that friend is a
1:12 girl you saying hi and doing nothing
1:14 else is essentially hanging a limited
1:16 edition sign on your neck you aren't
1:17 readily available like the boys in her
1:19 Gremlin gang you're something that needs
1:21 to be pursued or lost forever lesson two
1:23 the gain loss Theory building on the
1:25 scarcity principle the gain loss theory
1:27 of Attraction explains more in detail
1:29 why nice guys might seemingly finish
1:31 last a clever study tested this Theory
1:32 by having volunteer college students
1:34 engage in a series of one-on-one
1:36 meetings after the meeting the volunteer
1:38 would accidentally over here the
1:40 experimenter describe them in one of
1:43 four ways all positive all negative
1:45 initially negative but becoming positive
1:47 or initially positive but becoming
1:48 negative when asked later how much they
1:50 liked the experimenter volunteers would
1:52 expectedly like the experimenter when
1:54 the evaluation was completely positive
1:56 but surprisingly they liked the
1:57 experimenter even more when the
1:59 evaluation was initially negative but
2:01 became positive the findings support the
2:03 idea that winning people over who had an
2:05 initial bad impression is way more
2:07 rewarding to us than someone who liked
2:09 us all along but you need to be careful
2:11 if you're trying to use this on a girl
2:12 because trying to demonstrate that
2:14 someone has left a bad impression can
2:16 kind of be hard without being a jerk a
2:17 good way to do this subtly is through
2:20 tone and Body Language also you need to
2:21 ensure that once you have decided
2:23 they've won you over you convey that
2:25 clearly if it's not clear to the girl
2:27 you've been won over and they just think
2:28 you don't like them they won't want to
2:30 be around you which is is kind of a huge
2:32 problem and leads us to the next bit
2:34 lesson three proximity in lesson one I
2:36 told you you need to be scarce but it's
2:38 important to understand that you need to
2:40 be scarce in terms of attention not
2:42 proximity in a study on friendship
2:44 formation researchers asked nearly 300
2:46 MIT dormatory residents to list their
2:48 closest friends the researchers then
2:49 looked at where the listed friends lived
2:51 in the dorms when someone lived one dorm
2:54 away there was a 41% likelihood they
2:55 were listed as a close friend as the
2:57 numbers of doors increased the
2:59 likelihood decreased so those living
3:01 four doors way only had a 10% likelihood
3:03 of being listed as a close friend you
3:05 need to be physically near the girl you
3:07 like but good proximity isn't just
3:10 Mutual geographical location it's also
3:11 frequency for example you have a better
3:13 chance with a girl you see 10 minutes
3:15 every day than you do with a girl that
3:17 you see for 1 hour every week if you
3:19 don't have good proximity you stand no
3:22 chance so in such a case you need to
3:24 create good proximity artificially but
3:25 you need to be subtle about this change
3:27 your route to class to Pastor join a
3:29 club she's in do what you need to do but
3:32 please please don't be creepy there's a
3:34 fine line in trying to create proximity
3:36 and stalking do not cross that line say
3:37 you do have good proximity and you've
3:39 made yourself seem one over how do you
3:41 retain her positive feelings towards you
3:43 Lesson Four the Ben Franklin effect Ben
3:45 Franklin's secret to being so loved by
3:47 everyone he knew was that he asked
3:49 everyone for tons of favors you may
3:50 think asking favors of people will make
3:52 them dislike you because you're
3:54 burdening them with something but quite
3:56 the opposite is true a study in 1971 at
3:58 the University of North Carolina had
4:01 volunteers give out tests to actors
4:02 pretending to be other students of
4:03 course the volunteers thought they were
4:05 administering the study to other
4:07 volunteers but actually they were the
4:09 subject the volunteers were told the
4:11 students would watch as they used sticks
4:13 to tap out long patterns on wooden cubes
4:15 the students would then be asked to
4:17 repeat the pattern each volunteer was
4:19 told to try two different methods on two
4:21 different groups in one group The
4:22 Volunteers were told to give
4:23 encouragement when the students got the
4:25 patterns right in another separate group
4:27 The Volunteers were told to insult and
4:29 criticize the students when they made
4:31 mistake afterwards the volunteers filled
4:32 out a debriefing questionnaire which
4:34 included questions about how attractive
4:36 and likable their students were across
4:38 the board the students who received the
4:40 insults were rated as less attractive
4:41 than the ones who received encouragement
4:43 concluding that when you do something
4:45 kind to someone else you like them more
4:47 so you need to give the girl you like
4:49 opportunity to be kind to you a great
4:51 way to do this is to ask for little
4:52 favors ask for the time drop your pencil
4:54 in her Direction and let her get it for
4:55 you ask if she'll help you with
4:56 something you're working on stupid
4:58 little stuff like this actually works
5:00 and makes you more attract active as a
5:01 human but nothing I've said so far in
5:04 this video matters at all if you
5:06 disregard this next possibly most
5:09 important truth lesson five the Discord
5:12 mod effect in 1997 a study done by
5:14 morian and Blum came to an interesting
5:16 conclusion the two researchers surveyed
5:19 117 male and female college kids with 76
5:21 different photos of the opposite sex
5:23 they were asked to rank each photo on
5:25 their attractiveness and emotional
5:26 response the study concluded that the
5:28 most attractive features were not
5:30 genetic traits but instead came down to
5:32 good posture noticeable grooming nice
5:34 fitting clothing a seemingly positive
5:36 attitude and a healthy weight let me
5:38 repeat that the most attractive features
5:40 are not genetic if you put a little
5:42 effort in exercise regularly keep your
5:45 chin up shoulders back shower daily wear
5:46 good clothes and put a smile on your
5:48 face Maybe girls won't be repelled by
5:50 you when you walk in a room you can do
5:53 everything else right but if you look
5:55 like a Discord mod it doesn't matter she
5:57 won't want you and that brings us to the
6:00 finale lesson six
6:02 luck believe it or not it will almost
6:03 always come down to genetic
6:05 compatibility so let's step away from
6:08 psychology and talk neurobiology two
6:09 things play a part in ultimately
6:11 determining long-term attraction and
6:13 both have veto power over pretty much
6:15 everything the first component is your
6:16 nose your nose detects something called
6:18 pheromones these carry physical and
6:20 genetic information and also activate a
6:22 physiological or behavioral response if
6:24 pheromones are compatible but even if
6:26 they are a woman's nose functions a bit
6:28 differently because while they do take
6:30 in pheromones they noses are also
6:33 attuned to MHC molecules which are used
6:35 to fight disease interestingly in this
6:37 particular situation opposit to attract
6:38 there's a study that had a group of
6:40 women smell t-shirts that had been worn
6:42 by different men the study showed that
6:45 women almost always prefer the odors of
6:47 those whose MHC molecules differ from
6:50 theirs which makes sense because genetic
6:51 variation especially when it comes to
6:54 immunities is a huge survival Advantage
6:56 for an offspring unfortunately boys we
6:58 don't have that MHC sense which means to
7:00 us we we might match up across the board
7:02 but if your MHC molecules don't differ
7:05 from hers it might be hard for her to be
7:07 romantically attracted to you the second
7:09 and possibly most important component to
7:11 attraction the first kiss the first kiss
7:14 is a huge complex exchange of tactile
7:16 and chemical cues happening through the
7:17 smell of your breath and the taste of
7:19 your mouth this moment is so critical
7:21 that the majority of women have reported
7:23 losing their attraction to someone after
7:26 a bad first kiss but if things do go
7:27 well the nervous system pumps out
7:30 norepinephrine activ the fight or flight
7:32 system the heart beats fast the pupils
7:35 dilate and energy increases in this case
7:37 fellas you're [Music]
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