adding true value so we've seen this in warehouses
warehouses
in supply chains we now have automated
vehicles we have trucks and ships
driving and sailing autonomously
and we're seeing this in in lots of
business operations where we now have
chatbots that can replace call centers
or at least a big part of it
and more more what we'll see in 2021
is this white collar automation where we
think okay
if we look at the job of a lawyer the
job of a
doctor for example which bits can we
actually automate which bits can we give
to artificial intelligence
and smart robots and this will carry on
and we're seeing this already i work
with so many different organizations
that are rethinking the way
education is delivered healthcare is
delivered and even
many of the services we're used to are delivered
delivered
through automated interfaces
going from global to local what we're
seeing in this current political
and economic climate is that we have
seen supply chains being disrupted by coronavirus
coronavirus
we're seeing increasing tensions between
um the us and china we're seeing
brexit being delivered in europe and all
of this
means that companies need to rethink
okay where am i sourcing my goods where
am i selling my goods and what we are
seeing is that there's a big movement
towards more localized buying more
localized manufacturing more localized
selling and this is also a movement towards
towards
more environmental awareness because
what people realize is okay do i really
need to ship
my food and vegetable from across the
world or can we grow this locally and
sell this locally so this is a big trend
where businesses really rethink
where their products come from and where
they're going
social engagement what companies need to
do is they need to make sure they engage
with their customers and potential
customers across social media
this has become such an important
channel especially during the pandemic
that we're going through at the moment
and businesses that haven't got a strong presence
presence
simply feel a bit lost they suddenly have
have
lost access to customers so what we're
seeing here is
that there's a big push towards a more authentic
authentic
presence on social media this that is
less curated by
communication experts but we say this is
these are all real people working for organizations
organizations
these this is a real behind the scenes footage
footage
and especially a big trend that goes
with this
is actually engaging influencers not
necessarily the massive
million um subscriber influencers but even
even
micro influencers that are influential
in your industry
this is something we need to as a
business you need to really think about
who are the key people that
are driving those conversations across
social media that have built some trust
and how do we engage with them to bring
i hope that was useful if you want to
learn more about any of these trends
head to my website where i have hundreds
of articles
subscribe to this channel where you can view
view
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