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7 Steps to Turn Your IG Profile into a Lead Generation Machine
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welcome to lesson two on how to start and scale a successful online fitness coaching business to $110,000 a month if you missed lesson one check it out here in this video I'm going to teach you the single most important aspect to attracting online fitness coaching clients especially when you first get started this is something that a lot of online trainers neglect and as a result they never sign the clients they never make the money and they never grow their coaching business and that is setting up your social media profile to be a magnet for your ideal client now I'm going to give you an example okay let's say that you walked into a job interview and you were dressed like a bum your hair was a mess and you and brush your teeth you nasty we would never do that because we would always want to set ourselves up for the best chance of success plus you would walk into that job interview and immediately the guy would look at you like you're a psychopath why because First Impressions matter there's a famous quote that says you never get a second chance to make a first impression and so when you have a video that performs well in your social media profile what will end up happening is somebody will come to your page now when they come to your page essentially what they're going to see is your business card they're going to see your profile picture they're going to see your bio they're going to see your PIN post and they're going to make a decision on whether or not to follow you hire you or reach out or to completely scroll away what we want to do is we want to set up our social media profile so that when our ideal client finds it they know that this is the social media profile that they've been looking for now what does a bad social media profile look like a bad social media profile has a photo of you as the profile picture with two other people I bad social media profile has a photo of you in a dark room in a basement on your iPhone 3 a bad social media profile is essentially any profile that does not clearly showcase you at your very best now now in terms of your bio if your bio isn't optimized to speak to the person that you're trying to reach or it doesn't at least say that you're a fitness coach then how are you expecting people to want to reach out and work with you how are you expecting them to follow you or trust you if you don't have photos on your page of clients are are getting amazing results how can you expect people to trust that you're going to be able to help them get results essentially you have a bad profile picture you don't have a niche you're not verified you're not posting social proof which gives people no reason to follow you cuz you blend in with the c of everybody else with that being said let me give you the seven steps to set up your Instagram profile to be a money-making machine step number one the profile photo there's two options for Fitness coaches for profile photos option number one is a clear photo of you smiling just like that the reason this works really well especially if you work with women is because it makes you seem super approachable most of my best clients that have amazing social media profiles especially the ones that work with women have a clear head shot of them smiling now another reason this is important is when you're sending a DM to a prospect what's going to pop up is that little profile photo you want to make sure that that profile photo says something good about you now a second option for your profile photo would be a photo of you looking your very best this could be a gym photo this could be a selfie this could be anything where you show how good your physique looks I see a lot of men and women with successful profile photos that look like this especially if you have the body that your avatar wants another hack for your profile photo to make you stand out on Instagram is to remove the background go to remove.bg upload your profile photo and remove the background then you can add a color to the background by going to your Instagram stories choosing a color and then adding the photo saving that and uploading that as your profile photo step number two is an optimized username now with your username you always want to put your first and last name and we'll talk about why in Step seven but then you also can have keywords related for your Niche the reason that this is important is that Instagram operates as a search engine and so when somebody's searching fat loss coach for men you want your name to pop up you at least want to be in the conversation and so whatever it is that your Niche is whether that's men busy moms fathers parents fat loss put that as your optimized username so mind say Brian Ron Mark business coach for online trainers if somebody's looking for a business coach for online trainers my name is going to be in the conversation third is an I help optimize bio this should be the first line in your bio because when somebody comes to your profile the first thing that you want them to read is that this profile is for them I help busy moms lose 10 lbs or more without restrictive dieting now if I'm a busy mom that needs to lose weight I'm going to follow you because you've made it clear that your profile is for me a simple formula that you can follow for your ielp statement iel X Avatar get X result without something they don't want to sacrifice or I help X Avatar get X result with tangible benefit so I'll give you two examples I help busy moms lose 10B or more without giving up their favorite foods another example is I help busy moms lose 10 lb or more with only three workouts a week do this and instantly your profile will stand out on social media fourth is a key word to DM you now the reason this is important is because some people are lazy so even though we're going to have an opportunity for people to apply in our bio some people are not going to want to fill out the application they're just going to want to shoot you a message having a keyword to DM you in your bio will will give you an easy 3 to five extra leads per week with you doing absolutely nothing now the keyword that you want to choose to get people the DM is one that your avatar wants an example is Fat Loss booty six-pack mine is 10K in my bio it says DM me 10K for more info because personal trainers that want to start and scale their online Fitness business want to get to $110,000 a month putting a keyword to DM you in your bio will instantly give you more leads on your social media and now every time somebody comes to your profile you're doing a call to action fifth is the application link now your link in your bio should be a tight form application link that should have seven questions first and last name phone number Instagram handle what's your biggest struggle right now what's your biggest goal right now if you like what you hear on the call and I present you some coaching options what's your budget for a fitness coach right now I have the money and I'm willing to invest I have the money but my budget is tight I don't really have the finances right now or I'm just looking for some free advice last question on a scale of 1 to 10 how committed are you to achieving your goals this should be the only link that you put in your bio the only one not a link tree not a solo. not any the other dumb that people are putting in their bio because anything else that you put in your bio will decrease your conversions when somebody comes to your profile and they want to work with you you want to make it easy for them to reach out the only link that you have on your profile is an application link that's it now sixth are the pin posts on your Instagram you should have three pin posts pin post number one should be your best client transformation if you don't have a lot of clients right now don't worry just post your transformation a before and after of when you started your fitness journey to where you're at right now pin Post Number Two should be something about you and your story the reason for this is when people come to your page you want to make make it very clear who you are what you're about what your mission is and why you became an online fitness coach the third pin post should be an offer that you currently have you can talk about your training nutrition and accountability program and how you help people through online coaching this should be a detailed description of the service that you offer without the price point involved you want to save the price point for the sales call and the seventh part of setting up a proper social media profile is to get verified I know I know it's $14.99 a month but that little blue check mark makes all the difference between you looking credible and you looking not the truth is there's a lot of scammers on line with fake profiles that are doing weird and so you want to make sure that you're not one of those people and you want to make sure that you are standing up from the crowd because you are a verified account it makes a difference when I get a DM from a verified account versus a non-verified account I pay attention versus not paying attention and your prospects will be the exact same so spend the $14.99 to get your account verified so that you look more credible and you look more legit so again we're just going to quickly recap a good profile photo an optimized username an I help optimize bio a keyword to DM you your link to your application the three pin post on Instagram and paying for verification I want to show you a good example of this which is my client Clayton Snider so now that we finished this lesson you should have a good understanding of what a good social media profile looks like and a bad social media profile looks like you also have very clear steps on exactly how to set up your social media profile so now that we've covered this lesson in the next lesson I'm going to go over the training apps that you're going to use to deliver a high value service to your clients I'm going to teach you what to charge what the best websites are and I'm going to teach you how to set up your offer if this video is valuable I'd love for you to leave it a like comment below make sure post notifications are turned on and I'll see you in the next one
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