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We made MrWhoseTheBoss' Dream Phone | Nothing | YouTubeToText
YouTube Transcript: We made MrWhoseTheBoss' Dream Phone
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This content details the process of designing a "dream smartphone" for tech reviewer Mr. Who's the Boss (Aaron), focusing on premium features, high development costs, and the resulting design concept.
We reached out to Mr. Who's the Boss to
find out what he would put into his
dream smartphone. In this video, we're
going to cover all the specs, how much
it would cost, and we even got one of
our community members to mock up for us.
>> Whoever's done this is insanely talented.
talented.
>> So, let's get into it. Mr. Who's the
Boss, aka Aaron, has reviewed thousands
of devices over his career, so we were
in curious to find out what specs he
would prioritize if he was to develop
his own smartphone. Normally when we
make these videos, the creator will send
over a bulletoint list of specs they
want to include in their smartphone. But
Aaron being quite the overachiever, sent
us two and a half pages of demands that
we have to decipher. We also hopped on a
call to clarify a few details, but the
summary of what he's after is as
follows. People already spend a lot of
money on their phones, but there doesn't
really exist something right now, which
is like you don't want to use a
foldable, but you still want to invest a
lot of money in your phone experience
because it matters to you, because you
love it. So basically, Aaron wants to
spend a lot of money where every penny
is invested into the most premium
experience. Sounds simple enough, right?
We shared this with all the experts here
at Nothing to find out what it would
take to make his dream phone come to
life. To start us off, Aaron wants to
include Chi 2.2 wireless charging for
his device. For those who don't know,
Chi 2.2 is a new wireless charging
standard which allows for faster
charging speeds, better efficiency, and
allows devices to remain compatible with
Apple's MagSafe. Well, that sounds
simple enough, right? But in reality, at
the time of recording, there's only two
brands that have tackled the full CHI
2.2. 2 certification with magnets.
That's HMD with their Skyline and Google
with their new Pixel 10 lineup. So, why
haven't other brands done this yet? I do
actually know, but uh I'm not going to
tell you until you subscribe.
>> You proud of that?
>> What? Anyway, we spoke to big dog
Raymond and he explained everything we
needed to know. But first, a bit of
context. Wireless charging works through
electromagnetic induction. Inside the
charging pad is a coil of wire. When
alternating current flows through the
coil, it produces an oscillating
magnetic field. Your phone also has a
coil of wire inside, and when it's
placed on the pad and the coils align,
the magnetic field induces an
alternating current in the phone's coil.
The phone's electronics then convert
this current into direct current, which
charges the battery. Isn't science
great? Anyway, when you're using a
normal wireless charging pad, often the
alignment with your phone isn't great.
So, at best, you're going to get 15 W of
wireless charging. that compared to the
65 watts you could be getting with a
cable on the phone 3. Well, it's just
not that compelling of an option,
especially when you consider that it
also generates additional heat. Mag Safe
and Ch2 remedy this by adding magnets,
which means that your two cores are more
perfectly aligned. This optimized
configuration means that you get much
more respectable charging speeds up to
25 W. And it also means you get to stick
cool accessories on the back of your
phone. Isn't that nice? Now, onto the
main question. Why don't more phones
have this? The sad reality is it's down
to legal red tape, industry politics,
and a whole load of bullit. Even though
G2 is a wireless standard that anyone
can use, the magnet configurations that
optimally support Apple compatible
wireless chargers are patented and
restricted. The only way to get around
this is to develop your own magnetic
wireless charger to work with your
device. But because the magnets in your
device are not the exact same
configuration as Apple's Mag Safe,
there's a good chance the cores may not
be perfectly aligned and you won't get
the optimized charge speed and you'll
generate more heat. So, it seems a lot
of companies have probably weighed up
the pros and cons of doing this, but the
reality is it's just not worth it for
them, especially when wired charging
solutions are so much faster. When we
asked our team how much it would cost
roughly to develop our own wireless
charging system, they estimated it would
be about $10 million. But look at the
name of the video. This is Aaron's dream
phone, so of course we're going to do
it. Adding 10 million to the pot, plus
an additional $4 for the charge coil.
Next up, we have cameras. And for this,
Aaron requested the same system as the
Xiaomi 15 Ultra because he likes the
style of the images. Now, we haven't
really gone into this before on the
channel, but there's loads of reasons
why image styles differ between
different brands. Phone camera sensors
don't have the luxury of size compared
to their DSLR or mirrorless
counterparts. For example, the phone 3
has a 1 over 1.3 in main sensor that
measures about 9.8x 7 mm. That's tiny
compared to the camera we're filming on
right now, which has a full-frame sensor
that measures 35.6x 23.8 mm. So, how do
phone brands keep up with such a big
size difference?
>> Come on now, dog. Come on, man.
>> Over the past 20 years, smartphone
cameras have closed the gap
considerably, partly due to advancements
in hardware, but mostly due to something
called computational photography. This
translates to a bunch of algorithms
which are used to enhance your photos.
And it's these algorithms that the main
reason for different styles between
brands. And the teams that make these
ain't cheap. For example, here at
Nothing, we have about 100 people in our
camera team, which is tiny compared to
Apple, which reportedly has a camera
team of about 800 people. Isn't that
more than like our whole company? Yeah.
Yeah.
>> Oh, these teams work for months to get
the best out of a smartphone sensor. We
tried to find out how many tuning
versions we had during Phone 3's
development. And Raymond's response was,
"Uh, it's hard." But basically, a new
version every day over the development
period. And how long is that period?
Well, about 6 months, which means before
Phone 3 released, there had been 180 or
more software versions for the camera,
which is kind of nuts. Anyway, how much
does this all cost? Well, for the MKBHD
video, we bundled all of this into the
research and development line item, and
we also didn't account for staffing
costs, but we're going to rectify this
now. So, for camera tuning, it's going
to cost us 30.7 million. Add that to the
bill. So, the next one's a little bit
rogue, but it shows that Aaron's
thinking about the most premium
smartphone experience. So, this section
is about customer service. Now, customer
service is really important when you're
thinking about buying a new smartphone.
When you're spending so much money, you
want to make sure that if the
unthinkable happens, you're not going to
be left in the lurch. Aaron wants to
make sure there's someone available 247
on the phone in case he faces any
problems with his device. Now, we
actually already offer this service at
nothing for our English speaking
customers, but for this to be a truly
global and premium experience, we should
have multi- language support all the
time. So, we're going to calculate for
that. He also pointed out that it would
be nice to have a single point of
contact across your entire customer
service journey. And we think this is
fair because at some brands you end up
speaking to multiple agents across the
journey and that kind of sucks. Anyway,
enough of all the boring logistics.
How much is this all going to cost?
Well, typically phone companies will
attribute about 5% of a devices's
revenue to customer support, but for
this enhanced experience, we're going to
have to bump that up to 7%. Now, that
might not sound like much, but when you
multiply that across several devices and
consider the material cost of the phones
themselves, this is all going to add up.
And with all the premium materials in
this phone, that's going to add about
$80 to the cost, which will support the
phone across 7 years. Now, we've done a
few of these videos at this point, so I
don't need to tell you the cost of all
of the individual components in a
smartphone, but we're going to put them
on screen for you. Now, one thing to
note is that Aaron asked us to include
the Snapdragon 8 Elite chipset, but we
know they normally release an improved
chip around October. So, we'll jump
ahead and add that in, which increases
the price to around $200. That gives us
a grand total bomb of $1,163.
But to develop out and improve all of
the other elements like customer
service, camera, and all the other R&D,
the whole project would come in
somewhere around $26,350,000.
Now, you might have noticed a little
asterisk in there, but don't worry,
we're going to cover that at the end of
the video. Okay. Now the money chat's
out of the way, it's time to show the
big dog his final design. Thankfully, he
gave us plenty of references, saying he
likes the angularness of the cheuring
phone and the visor-like camera bar of
the old Pixel 6 phones. Pairing those
with a quadcurved display, he gave our
designer a bit of a challenge in
bringing this to life. We're pretty
happy with how it turned out, but we're
curious to see if it's anything close to
what Aaron envisioned. So, let's see
[Applause]
Whoever's done this is insanely
talented. Oh my god. So yeah, it's kind
of a it's a very interesting mix of
curvature with geometry. It's completely
nailed that like cyberpunky aesthetic I
was trying to go for. It was quite an
extensive brief. It was had good
references, some just some big elements
to get in there. Obviously, the visor of
the Pixel and then your chewing phone
with a lot of kind of geometric
references, which isn't like a huge
departure from how we do phones. Anyway,
it's easy to forget that this isn't just
a render that's been smacked together.
This is actually like a a calculated process.
process.
>> It's safe to say you'd be a customer if
this was released.
>> Hell yeah. There's things I would tweak.
Something about the corners isn't
hitting for me right now. I think I've
seen is it Huawei doing a sort of
waterfall type display and I think
they've managed to do it without those
sort of corners. I suppose that makes it
more fragile, but maybe I'd take that.
Yeah. So, I think I would have gone all
sort of melt display. There's very
little else. I think the Pixel camera
bar is perfect. You have my money.
Actually, no, no, no, no. It depends how
much it is. Tell me first. for this
phone to retail at $1,800 USD and price
for all of the specs you gave us and all
of the premium materials will be $1163
USD. It's actually a little bit less
than I was expecting. I'm very curious
to see what you've done with the
software on this thing.
>> Aaron raises a pretty good question.
Remember that asterisk from earlier?
Well, in the original brief, he asked
for a fully custom OS as well. So, we're
going to do a part two. This one's going
to be all about software. So, be sure to
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