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Manifest the Life You Want By Doing This TODAY! Avoid These Easy Mistakes!

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If you want to change your life, begin immediately.

immediately.

It's almost like burn your bridges.

We're talking about give me a real commitment.

commitment.

Go all in.

I think everybody can make a quantum

leap. I don't think everybody needs to.

Certainly not everybody wants to. And

then you've got people who want to, but

they won't give themsel permission. They

don't believe in their own potential.

Dr. Price Pritchette is a renowned

expert in fast growth and breakthrough

strategies. He talks about this massive

potential we all have in our subconscious.

subconscious.

Dr. Price Bridget,

I'm curious about what you think the

biggest traps or mistakes that keep

people from accomplishing their goals.

Most people carry their goals around in

their head. They don't write it down.

The simple act of writing down your

goal, that alone increased your chances

of success with that goal by 43%.

Come on. Really?

Yeah. when they're trying to decide on

what their goal is going to be, they

think in terms of what will the world

allow me to do and that really puts

boundaries on it.

Yeah. So, how do we rewire our minds or

reshape it knowing that failure is part

of the process of success and it doesn't

equal we are losers. So what's

interesting about any of those things is [Music]

[Music]

the first question I want to dive into

is what is one action today that people

can take that can trigger them to unlock

a breakthrough in their life tomorrow? Okay,

Okay,

that's a big question. Um, good

question. I think the key word here is trigger.

trigger. Yes,

Yes,

it's not like 24 hours from now you're

going to have made it. Mhm.

But what is the trigger? What?

Because how you begin says a lot about

how you'll finish. Okay. And

I think the first thing is to decide on

an aiming point some epic goal

that scares you. Mhm.

Mhm.

Something that you really have fire in

your heart about

is your goal. It's not somebody else's

goal. for you. It's not a should goal or

an ought to goal. It's a my heart goal.

And that sets the stage for everything

that follows. And we're talking about

fast growth here. We're talking about

making a quantum leap. And fast growth

shouldn't start slow. I think it was um

William James, father of American

psychology, who said, "If you want to

change your life, there are three rules."

rules."

began immediately.

Do it flamboyantly.

No exceptions. Interesting.

Interesting.

And I just love that quote. And that is

philosophically so aligned with what

what we take a client through in the in

the quantum leap strategy or the U

squared method, I guess you could say.

Three things. Begin immediately. What

was the second one?

Do it flamboyantly.

Uh-huh. Do it big.

It's Yeah. It's almost like burn your bridges.

bridges. Uhhuh.

Uhhuh.

You know, we're talking about give me a

real commitment.

Go all in.

Yeah. And the third one,

no exceptions.

No exceptions. No excuses. No exceptions.

exceptions. Yeah.

Yeah.

Yeah. I like that. Why Why do you think

so many people struggle with figuring

out what their big dream or goals are

and making that decision? Why is it such

a challenge for people? Well, a lot of

people are fairly content with their life

life

and that's fine. I think everybody can

make a quantum leap.

I don't think everybody needs to.

Certainly not everybody wants to. And

then you've got people who want to, but

they won't give themsel permission. Um

they won't give themselves permission, right?

right? And

And

they don't believe in their own potential.

potential.

I've I've evaluated hundreds of top

level executives over the years that

used to be a a mainstream part of our

business when I was with a firm in

Chicago early in my career.

And it was just fascinating watching

how much potential these top execs were

just leaving on the table because they

wouldn't take a risk. And a lot of

people are really riskaverse

and um there just a lot of psychological

dynamics that come into play when

someone puts themsel out there. Yeah.

Yeah.

It's kind of funny how people don't want

to fail. They

They

they can't take the punishment of

embarrassed, humiliated,

humiliated,

lose money.

um and I think it was it was Alfred

Adler who was a contemporary of Sigman Freud

Freud

um one of the legendary psychologists

from back when

and one of his quotes I love so much he

said one of your biggest

biggest

mistakes in life

will be that you take too many precautions

precautions

and I see that all the time if you start

to make a quantum ly you're triggering a

new set of dynamics.

You're going to deal with a new set of

problems. I mean, you're kind of going

into a fog of ambiguity. It's this it's

a place you hadn't been before. We're

not talking about incremental change,

you know, we're talking about major change.

change.

Um skipping rungs on the achievement

ladder kind of thing. and you kind of

open with talking about the lucky you

book and really it's funny how this idea

of well I want to achieve big goals I

want to succeed okay well

luck kind of

needs to come into the picture

Mhm. Um because

because

you're probably going to need luck on

your side if you're going to do,

you know, if you're going to swing for

the fences.

Mhm. Yes. I want to get into luck here

in a minute, but I'm curious first about

what you think the biggest traps or

mistakes that keep people from

accomplishing their goals.

Okay, good. Um they think too small.

think too small. Um,

Um,

most people carry their goals around in

their head.

Uh, and it's a little too vague. It's

not quite specific enough. They don't

write it down. Mhm.

Uh Gail Matthews, psychologist, she

wrote, you know, she did this study,

this piece of her research, and she

found that the simple act of writing

down your goal, writing it down, getting

it on paper or getting it on your laptop

or whatever, that that alone increased

your chances of success with that goal

by 43%.

Come on. Really? Yeah.

Yeah.

Wow. It it just somehow it makes it so

much more real. Um but I guess it's kind

of like some people if they just make a

daily to-do list for themselves,

uh they're more productive the next day.

Yeah. Writing down what you want to do

tomorrow, they're more likely to go do

those things tomorrow rather than just

thinking about all the things in your

mind. I have to do these 20 things

tomorrow. Maybe you do one or two if you

just think about it. Yeah.

Opposed to getting it down and then

saying step by step, here's what I'm

going to do. Yeah,

it's interesting. So, it's almost like

making your making a goal list like you

would your to-do list. You write a to-do

list of the things you need to do today

or tomorrow and then hopefully you can

get through those things. But most of us

don't write a goal list. Yeah.

Yeah.

Where we're going to get through our

goals or or pursue our goals and then

figure out what's the game plan and how

are we going to accomplish this.

Yeah. Another mistake.

Yep. People look around and when they're

trying to decide on what their goal is

going to be, they think in terms of what

will the world allow me to do.

And that really puts boundaries on it

as oppo instead of thinking what do I

want to do? What am I willing to commit

to and make happen? It's a it's a very

different game. I all the time I see people

people

they say I read your book U squared or I

read the quantum leap strategy which is

hand hand hand hand hand hand hand hand

handbook it's kind of the sequel to U squared

squared

well I want to make a quantum leap you know

know

it's time I've been kind of flatlined

I've hit a wall whatever and they make

an incremental they set an incremental

goal though

and because they think they've got to

know how to get there M

if you set a quantum leap go, if you

pick a worthy enough target,

you don't know how to get there.

Yeah. It should scare you. Yeah.

Yeah. Um

and the thing about it is everything

you've made quantum leaps before. Every

And the the most simple example I love

to give and it proves that everybody's

done this before

is when you went from crawling to walking.

walking. Yeah.

Yeah.

You can't crawl fast enough.

You can't play that crawling game good

enough to become a walker.

In fact, it just it's a different set.

It's a different technique. It's a

different set of moves. uh you're

and same thing when you go from walking

to running or from walking running

whatever to riding a bicycle all of

those things

after driving a car or

Yeah. Yeah. And Okay. So what's

interesting about any of those things is

okay so how did you pull off the success

in that particular move whichever it was

you failed again and again and again and

people are afraid to fail.

Because failing feels like losing and

and

I hate losing.

You know that movie Moneyball?

Yes. Great movie.

It's a great movie. And Brad Pitt in

that movie,

there's a scene where he's in in

somewhere, not in the locker room, but

some of their quarters around the locker

room and everything. and he's talking to

two or three of the players

and one of them is named Chavei and

they're talking and he says, "I hate

losing Chavey. I hate losing.

I hate losing more than I even want to

win." And it's different. Yeah.

Yeah.

You know, and it kind of reminds me,

that's so true. Um,

winning's great, but losing, man.

Mhm. And that's when we get embarrassed.

We feel stupid, you know.

But here's the thing. When we associate

when people associate failure with losing,

losing,

they're always going to feel defeated.

But you and I know that the only way to

become successful is you must fail in

order to succeed. So how do we rewire

our minds or reshape it knowing that

failure is part of the process of

success not and it doesn't equal failure

being we are losers personally. Yeah, I

think that

I guess there are several things that we

can do. First of all is just stopping

for a minute and thinking

uh in our own mind, you know, any any

major change of or any new skill I've

picked up in my life. I mean, learning

to eat, look at the mess,

a kid makes, you know, I mean, it's they

just wreck the floor around them uh when

they're learning to eat. The kid doesn't

care. The kid has just got,

you know, the kid wanting to walk, the

crawler wanting to walk. Well, they

start trying to walk and they bang

themselves up. They fall. They cry. They

get a bruise, maybe scraped here and

there, but they're not thinking embarrassment.

embarrassment.

They're not even thinking about it as

failure. They're just thinking about it.

It didn't work. Okay. And they try

again. and they keep learning and they

they get there. And that's a it's kind

of the same thing whether you're trying

to learn some new computer skill or um

some new athletic

sport, you know, um

whatever. And so I think part of it is just

just starting

starting

with this ideal that

failure belongs in the process. If

you're not failing, that's the biggest

mistake of all

because you've stabilized.

You've leveled off.

You're playing it safe.

You're playing it safe. Um

there's this old Chinese proverb that

says failure is the mother of all success.

success.

And it it's so true. Um, if you think

about this is what I think throws us,

if you think of a continuum, okay,

failure on one end, success on the other

end, we think of them as polar

opposites, right? Mhm.

Mhm.

Which you stop and think, are you

telling me then, Lewis, that failure is

a key dynamic in my ability to succeed?

You would say, absolutely. Absolutely.

Absolutely.

And if you start toward a goal and

you're not making some mistakes, then

you've aimed too low.

If you know how to do it,

you're you're not staging a quantum leap

for yourself. If you've got a if you can

frame out the game plan, a detailed game

plan for this going to get there,

you've aimed too low.

If you've taken the risk out of it,

you've aimed too low. You know, I there

there's just a number of key differences

between I'm just going to set a

conventional goal for myself, an

incremental goal, makes sense, it's not

scary, I know how to do it, and so

forth. You know, 10 things, man, that

are just uh dramatically different.

Yeah. You know, it's interesting because

there's a there's a great meme that I've

seen online for years that's a photo of

a baby trying to walk. I might have

mentioned this in the last interview we

did where the meme says, you know, when

a child is learning to walk and falls a

thousand times, he or she never thinks

to himself, maybe this walking thing

isn't for me, right? He just keeps

trying or she just keeps trying. He

keeps falling. After the 10th fall,

after the, you know, hitting the back of

the head a thousand times, the baby

doesn't say, "I'm just going to stay on

the ground and crawl and keep doing

this." It eventually figures out through

pain, through crying, through tears. And

usually most adults will clap when they

fail and say, "Oh, you almost did it."

Yes, you're right. It's like no one's

like, "You're a stupid baby." You know,

it's like shaming the baby when they

make a mistake.

Um they're like, "Yeah, good job. You

hit your head and keep going." You know,

there's this encouragement. But as

adults, you know, there is more people

laughing at them, shaming them, making

fun of them when they try to pursue

something that looks like they're going

from comfort crawling to uh, you know,

walking, running in whatever goal or

dream they might have. And so maybe

there's a psychological shift that

happens in society as we age and as we

grow older. So, how does someone learn

how to rewire their mind or reshape this

philosophy that failure is the pathway

to success? And even though when you

were a kid, more people encouraged you,

as an adult, you may not give the

encouragement. So, how does someone

learn how to feel empowered internally

to support themselves when they're

failing hundreds and thousands of times

on their path from crawling to sprinting

in their quantum leap goal? How do we do

Well,

um start with it may not sound like it's

internally, but that's where the impact

is. put your as much as you can surround

yourself with people who are going to be supportive.

supportive. Yes.

Yes. Um

because they're going to have a heavy

influence on you. Um

there may be a mentor

that would be

your wingman

through through the process. And so when

you screw up, they'll get a setback. You

know, they say they're right there, you

know, reminding you. So that's external

stuff, but it's powerful. Yeah. Um the

other thing is just try to maintain an

optimistic mindset across the board is

huge, huge because performance begins

inside the brain. Always has, always

will. And it's so it's kind of like you

got this quarterback in your head, right?

right?

You got this quarterback up here calling

these plays and

you can just

try to get try to say, "Okay, my quarterback

quarterback

thinks we're winning, winning, winning.

He thinks

we're growing. We're getting better." Um,

Um,

of course, if your brain's lyic system

comes in with all this scary stuff, you

know, and uh then you just kind of

you got to discipline your thinking. Mhm.

Mhm. And

And

it's just like disciplining. Here you

are, you know, with this big endeavor

you you're shooting for within on the

handball thing

and that takes a lot of discipline. A

lot of energy, thought, time, discipline.

discipline. Yes.

Yes.

For a big quantum leap trying to go to

the Olympics.

Yeah. I think that's just wonderful. But

most people don't think of doing that

same kind of discipline, that kind of

regimented training almost for their

thinking processes. Yes.

Yes.

Um it's interesting studies that have

been done that said you should, you

know, how many ne how many positive

thoughts you need to have relative to

every negative thought. And the last

time I was here, we talked about the

five Cwords and how this negativity

creeps into our head. Very pernicious

stuff. And it most of us we we are

oblivious to about 70% of the negative

thoughts that are making up the big part

of those 50,000 or so thoughts a day we

have. And so it's being more mindful of

where our mind is, what we're feeding

into it. I mean, you can sit down and

watch the end evening news and I can

just get all stirred up, you know, and I

I I can just see myself going negative

and it's so counterproductive.

Yeah. So, there's the mental discipline

part. There's the the context you put

yourself in and the people you surround

yourself with.

The inspirational event of the year is

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Is it more important to be more positive

thinking or less negative thinking?

Well, again, powerful research,

fascinating research on that point. And

we used to over the years, ever since I guess

guess

Norman Pens, Vince Appeal, wasn't it?

They wrote the book, the the power of

positive thinking. Uhhuh.

Uhhuh.

Think positive. Think think positive. Be

an optimist, you know, think think more

positive thoughts. It's that's a good

dogma. That's a good uh piece of advice.

Mhm. It's better to be positive than negative.

negative.

But yes. Yes.

But what the research has found and we

think because if we'll become more

positive then that means we're less

negative. Right.

That's kind of true. But what they have

found is that you don't have one

attitudinal scale with

optimism on one end and pessimism on the

other end. They're two separate scales. And

And

you'll get a lot more mileage out of

reducing really cutting down on the

negative thinking. That is more

beneficial to you than increasing

positive thoughts because the the

negative does more damage than the

positive does good.

Really. And again, that's some very

disciplined behavioral research. And

it's it just kind of blew people's mind

when when that surfaced.

How much damage happens to our brain,

our heart, our nervous system when we're

thinking negatively on a consistent

daily basis?

It can have long-term effects on the

body. Um,

you know, cortisol levels in the body go

up and and first of all, it just

depletes energy usually. It's a real

energy and not just your energy but it's depleting

depleting

on other people's energy too. Um

attitudes are very contagious and there

was a study done it's one of the classic

studies in psychology

of um nuns. This started decades and

decades ago and over a period of 50 or

60 years what they did in this research

they did testing on a group of young

females that were going into kind of

convent becoming

a nun.

So, and they would test them periodically

periodically

and after I can't remember if it's 50 or

60 years, they they looked at this group

of women

and what they found, I'm just really

collapsing the data down to the bottom

line on this. What they found was that

those nuns

who were more optimistic,

you know, they they were more upbeat,

more positive were living seven years on

average longer. Really?

Really?

Than than the pessimist. Wow.

Wow.

Which which is crazy when you start

thinking that means negative thinking

does more damage than smoking.

Wow. To lifespan.

So yeah, that stuff is bad stuff. And it

it's funny to me that we go through we

go through grade school, elementary

school, and then we

maybe go through college and so on and

so forth.

I don't remember ever having a class

on managing your mental mental processes,

processes,

your attitude, your you know, and and so forth,

forth,

emotions. Yes. The only time I got that

training was in sports after school. Yeah.

Yeah.

Where the coaches are like talking about

attitude, have a good attitude, you

know, all these different things. Yeah.

Yeah.

That's when I got the most knowledge was

playing sports and failing every single

day, making mistakes, having a coach

correct and try to hopefully reinforce

positive behavior, positive attitudes,

positive routines. Mhm.

Mhm.

Uh in order to accomplish the goal of

winning, but you didn't really get that

in school. But you know, your most

recent book, Make Money Easy, uh,

uh,

I mean, the psychological principles

that we're talking about play throughout

that book. I love the book.

Yes. Thank you.

Great, great, great reading.

It's all about managing the the emotions

with our relationship with money because

when we're thinking negatively about

money all the time, typically, why would

we attract more of it? Why would we

generate more of it? We're constantly in

a negative mind space around it. or when

we have it and we're thinking negatively

about it, it's just not going to feel

good. And so, it's about creating a

healthier relationship with money.

Yeah. Yeah. I think it it's it's a great

book. And um

once again, not something that

was coming my direction through any of

my education in the early years, which

is fundamental basic thing of life.

Yeah. you know, your ability to deal

with money and think about money and

manage it, you know, but yeah, it's a

human behavior and your attitude comes

in in spades.

Yeah. You have a quote, I love this

quote in your book, uh, lucky you. It

says, "So let your deepest desire direct

your aim. Set your sights far above the

reasonable target. The power of purpose

is profound only if you have a desire

that stirs the heart." That's something

you mentioned earlier in the

conversation about really having

something that like creates fire in your

heart when you're thinking about a goal.

Not just something like, yeah, it'd be

nice to have this thing or incremental

growth, but really what is that thing

that almost kind of scares you a little

bit or maybe a lot. Um, and so I'm

curious, what's one mindset shift that

you think is holding people back from

allowing themselves to believe in

something greater and pursue that thing

that really stirs their heart? Well,

sometimes they feel it'd be selfish.

Really? Why is it selfish to go after

our big goals and dreams?

Well, because quantum leap goals have a

They want most of the food on your plate.

plate.

That's true.

You You're chasing one. Uhhuh.

Uhhuh.

Right now. Yes.

Yes.

And that means that other things fade

into the shadows.

Yeah. You got to let go of a lot of

other things.

Yeah. And I think a lot of people feel

like I can't do that. That's all me.

That's that's just a selfish thing that

I don't need to do that. I'm not sure I

could pull it off anyway. You know, all

this stuff. And so I mentioned earlier

giving yourself permission

uh to do these big things. It's kind of

funny when we would when I'm out there

working with

on a half a billion dollar merger and

I'm sitting with the top exec

in the choiring company and they're

mashing these two companies together and

it's difficult stuff, you know, and you

got emotions running wild, political

stuff churning. He goes,

"Oh, yeah. It's it's got everything."

And so much of the time, my job is

giving him permission to do what he

knows he needs to do.

It's saying, "Here I am. I'm an expert

on the outside. We've done $350 billion

dollars worth of merger deals over the

years. And so I can say, Lewis, you need

to do this and you need to do it today. Go."

Go."

And it's like, "Oh, thank you." and they

knew they needed to do it. And so it's

giving ourselves permission to do some

of the things that

it it's where our heart lives.

And another reason that you need to have

some real emotional you tied up in it is

because you're going to go through some

dark moments. Mhm.

We talked about the failures, the

setbacks, just the punishments that come

your way in in the process. And so it's

it's got to matter to you.

But that's when life takes on real meaning

meaning

and that's when you grow.

Mhm. And if the person is totally

comfortable, I start to tilt my head and

look at them kind of at an angle, you

know, because I'm thinking you can have

too much equilibrium in your life.

Too like too much balance or too much

too much comfort or

Yeah. Too be too comfortable and too

much stasis.

It's that's when things

he not busy being born is busy dying.

That was the Bob Dylan line. Um,

Um,

we need friction in our life. There is u

because that's when you grow. Yes.

Yes.

Um, and we've talked before. Okay. When

I go to, you know, down the street to LA

Fitness to work out, I don't go there to

be comfortable, right?

I don't go there to take a nap,

you know? And

yet I think

I think exercise, weightlifting and such

is the fountain of youth. I really do. Mhm.

Mhm.

I mean it it is such a pervasive

positive influence on you. And if you

want a better optimism, better, you

know, uh positive outlook on life,

exercise is about as good a drug as you

can find.

Yeah. You're looking in good shape right

now. You're looking strong.

Not like you though.

Are you lifting a lot? Uh, I'm semi-regular.

semi-regular.

Yeah. Yeah. Couple days a week or

for my age, I'm doing pretty good.

Yeah, you're looking real lean, strong.

Well, um,

how young are you now?

I am 83 years old.

Wow. Amazing. Looking great.

Well, thank you. Thank you. You You're

looking so fit. It's in inspiring to me.

Makes me want to try harder.

That's good.

You know, but talking about this thing

about we need friction in our life. Too

much equilibrium is a dangerous thing.

But people get it's kind of that status quo.

quo. U

U Narim

Narim

Nicholas Talib wrote this book. He's

written several fooled by randomness uh

the black swan

and he wrote this book called Antifragile.

Antifragile.

I love that book. Now that book is that

thick and he is an amazingly smart guy.

But he talks about how how some things benefit

benefit

from being punched around

from friction, from setbacks, failures,

you know, stretching, stretching,

putting yourself out there and taking

the blows, the slings and errors of

life, you know, as opposed to sitting in

your house, you know, leaning back in

the t watching TV all time.

And he says, "Okay, here's here's a good

way to picture it. Let's say that you

have a box of fine crystal bare crystal

champagne glasses and you're going to

send them to

Prague. Some friend in Prague. Okay. So,

how do you package? You package these

very very carefully and then close the

box and you stamp all over it. Handle

with care. Fragile. Fragile. Fragile.

Handle with care. Okay. But let's say

you because it gets damaged by

friction, we'll say, or turbulence change.

change.

Well, let's say that you've got a basketball.

basketball.

You're going to send it to Prague. Mhm.

Mhm.

So, you put it in a box. Same what?

Package it, you know, throw it in there

and everything. If it gets slammed

around, the box kind of crust. Okay. The

ball is resilient. Yes,

Yes,

the ball comes back and so forth. No

damage to the ball. It's right back the

way it was.

But if you have something else that

that benefits

benefits

from change, from turbulence, from friction,

friction,

you would put it in there. Mhm.

Mhm.

You wouldn't put any packing around it

or anything. And you'd stamp on the outside.

outside.

Throw it around.

Throw it around. you know, sling it this

way, whatever. It's antifragile and it's

good for it to get that. Well,

that's what we need to make ourselves.

We need to make ourselves anti-fragile.

Um, and that means we need to create

this dis this equilibrium in our own

lives. We need to stretch. We need to do

things that are kind of difficult for us

and then we become less fragile. Yeah,

we become better than resilient.

We grow from it. Yes.

Yes.

We don't just get back to the way we were,

were,

we get better.

We we become different. We become a

different person. Yeah.

Yeah.

That's that's one thing about the

difference between small goals and big

goals. There's a lot that's been written

about the small goals, you know, little

bitty goals. And I'm I'm first of all,

I'm just a massive believer in setting

goals for your life.

Small goals

are good for to-do list or if you're

trying to develop a habit and some of

those kinds of things,

but small goals

create small energy. Mhm.

Mhm.

They attract small resources and

and

they're very very incremental.

incremental.

Big goals

create energy.

They they stir you up. They make you

more creative.

They attract other people. People want

to be part of it.

And so when you set big goals, you don't

just achieve more, you become more.

That is true. Then what happens to a

human being when they decide to let go

of their dreams or give up on their dreams?

dreams?

Well, they diminish themselves to themselves.

themselves. Mhm.

Mhm.

Read a quote. I can't remember who said

this, but if you can't overcome the

obstacles in your path, it's probably

not your path. M.

So, how do we know when to give up on a go?

go?

Yeah, let's How do we know like, okay,

this is this this big thing is in my

heart and I feel like I'm supposed to go

for it. I'm so excited, so I'm going to

pursue it for six months or a year or

five years. But when do we know to let

go of the goal or the dream?

That's the big question. Uh, it's a

tough one, too. It was that and there

was a book that came out not what a

couple years back called quit.

Do you read it? Is they named Duckworth

I think? Okay. Um

Angela Duckworth.

Angela Duckworth. Yeah. I didn't sound right.

right.

She wrote the book called Grit also, right?

right? Uh

she wrote a book called Grit or No, that the

the

the key thing I think she wrote a book

called Grit or that was like her key

kind of distinction. I may not even have

the name right on this anyway, but there

was a book that came out a couple years

ago called Quit. And it's about

this whole thing of when how can you

know when to quit, which is a very very

big important question.

And she she tells some interesting

things in it. She talks about poker

players, which is where she kind of got

into this this whole idea of how to

quit, when to quit. and she talks about

how let's say if you're playing Texas

Holdem poker so you get some initial

cards you already had the Annie to be in

the game there was just some table

stakes okay so that's out there so you

already got some sunk cost all right but

then you get three cards I think it is

in Texas hold them as your first first

deal cards

so you look at those and they said that

the expert players I think the statistic

because only 12% of the time they play

they stay

stay in the game and the more novice

players the weaker players they will

stay in longer

they'll lose more.

Yeah. Yeah. Because of this sunk cost

thing and

they they don't understand the odds.

There's a lot going on there in the game

of course but it's it's a tough

question. When do you know you should

quit? What's giving up? and is selling

yourself out versus I gave it a fair shot.

shot.

It's It's not a good not not a good plan

for me. Mhm.

Mhm.

And I need to

redirect myself, cut my losses and so

I don't know that. Liz, maybe you got an

answer on this. What would you say?

Oh, man. I think for me it's it would be

one that the drive is not not in your

heart as much anymore. Like if the

obstacles are so big that you're just

not excited to endure the pain. Like you

have to be excited to endure the pain,

the challenges, the setbacks, the

failures. And you have to be you have to

enjoy it. I think you have to enjoy it.

Maybe you don't love it, but you have to

be like, I know it's part of the

process, and I still have this fantasy,

this dream, this love for the idea of

reaching the the mountain top of the

goal that I have.

And I'm enjoying the process. If you're

not enjoying the process, I think it's

just going to be that much harder. So, I

think that's part of it.

I think the second part is like, have I

exhausted every possible avenue that I

can think of? And even then, have I

continued to go when I've think I've

exhausted everything? If so, do I still

love it? Then let me keep going. If I

don't, then maybe not. Um maybe there's

a time frame also or maybe there's just

like I have so many other things

happening in my life that also demand my

time where this is just hurting

everything in my life. All my

relationships are broken because of this

thing. So there might be a number of

factors there, but I just part of me is

like I just never want to be the one

that has a goal or a dream and gives up

too early because it's hard and then I

regret it forever. Have you ever had a

dream or goal so big that you gave up on

it too early that you still regret today

giving up on it?

Yeah, I got one that's such that I'm not

going to talk about I tell you. Yeah.

Yeah.

That you gave up on.

I gave up on

years ago. ages ago.

You won't share it.

Why? Because it's too painful or because

it's too you feel like

Yeah. I mean, that's how that's how

that's how deep it cut. Really?

Really?

Yeah. That's how deep I cut myself, you

know? Now, I don't think it was good

casting for me in the first place.

It wasn't the right goal, right?

right? Okay.

Okay.

But I wanted it to be,

you know, kind of thing.

Was it more ego-driven versus heart driven?

driven?

Yeah. So, it wasn't the right goal in

the first place.

No, it really wasn't.

So, you don't

I wanted it to be.

You wanted your ego wanted it. Yeah.

Yeah.

But your heart is kind of like, right,

let it go. Right.

But is there anything that your heart

really like fell in love with?

Not your ego, but your heart that you

never pursued to at least see is there a

chance I could accomplish this that you

maybe writing a novel,

but you still have the opportunity to do that.

that.

I still have the opportunity to do it.

You said a maybe. Is that like a big

thing on your heart that you really want

to do?

Or is it more like it'd be cool to do

this thing?

Well, I think it Yeah. Yeah, there's

that. Absolutely.

But your heart's not screaming at you

like you have to be a a novel.

Yeah. No, I've had good success. Yeah.

Yeah.

You know, in writing and I enjoy it. I

think it is a talent of mine. And so,

but I know it it's kind of a a practical

call, a jud a a rational

Yes. sensible. I mean,

I'm talking about the the irrational

dream in your heart. Is there anything

you regret from

I don't know if this would fit your

thing. Always wanted to own a corporate jet.

jet.

Oh, that'd be fun.

Yeah. And that

that never came around. Okay.

Okay.

Now, I never I guess went at it

strategically and like you never went

all in.

No, I didn't.

You never said, "Okay, this is what I

want. I'm gonna do everything I can in

the next three to five years. Yeah.

To map this out, to be around everyone I

know who's got a job to figure out. You

would have you would have bought one. So,

So,

you would have figured that out. Yeah.

It was It was a ego nice thing.

It was one of those things. I didn't

follow my own rules. Exactly.

Exactly.

Because it's like, well, I don't know

how I'm going to do it. Just get that

out of your head.

Quantum leap. Yeah. You're You're not

supposed to know.

I know. But if it was incremental, you

it'd be too easy, you know.

Yeah. You know, you said something a

minute ago about um I was reading this

book by Scott Adams, the guy that wrote

Dilbert Parkins, you know,

and he he's written a good book about

how I succeeded almost everything and

how most how I failed at almost

everything and still succeeded, I think

is the name of it. That's close enough.

But he talks in there about this thing

about passion

and is passion a good signal for your

goal selection. And he said, "Here's

what I found. I found that

passion is closely tied to talent." And

as long as you're

really talented in some zone,

it's easy to have passion for it. But he

said, "If you want to see passion fade,

let the failure start hitting."

Let's say you got a passion to be an entrepreneur,

entrepreneur,

okay? And you're into it three years,

five years,

and you lose all your money

and and it it's just not working. Watch

the passion. passionate anymore,

right? And it gets back to this quitting.

quitting. Mhm.

Mhm.

You know, finding that finding that

proper spot.

So, do you think in his mind or in your

mind, do you think we should be

following our passion or following our talent?

talent?

They're they're probably usually connected

connected

and that

your talent is probably your first

signal to pursue that. Yeah.

Yeah.

Follow that thing.

Yeah. He um writes about he wanted to

become a famous cartoonist. Uhhuh.

Uhhuh.

And this idea of setting a goal and

keeping it front of mind that I talk

about in Lucky You. He said I wasn't any

good as an artist. I was no good. So it had

had

he didn't have the talent. He didn't

have the talent.

He didn't have the talent. But he loved

the idea of being a cartoonist. And he

had thought through some real good

reasons for that. It didn't require a

lot of infrastructure. You didn't have

to hire a lot of people. pen in the

paper. Yeah.

Yeah. And so there was all this stuff.

But anyway, how he went at it,

he started writing, I think it was 15

times every day, he would write down,

I Scott Adams will become a famous cartoonist.

cartoonist. Wow.

Wow.

15 times a day. Every day. Every day. 15 times.

times.

So that's clarity of goal.

That's keeping the goal front of mind. That's

That's

being optimistic

and there was relentless pursuit.

He did started moving in that direction.

He said his first stuff was terrible,

you know.

He talks about the mistakes he made and

uh it's a fun book. You'd enjoy it.

What's it called again?

I think it's uh how I failed at almost

everything and still succeeded.

Scott Adams, huh?

Yeah. Scott Adams. you have this uh

we're talking about luck here, your

book, Lucky You, you have a number of

books. One of my favorite is you

squared. And for those that didn't watch

the first episode we did, I had uh Bob

Proctor on a number of years ago before

he passed. And I asked him, "What are

the three books that every human being

should read that have helped him?" And

he'd read thousands of books. And he

mentioned Your Name and You Squared. And

I never I never heard about you. Maybe

this is 2018 or 2017, 2019. I was like,

"You squared?" And then I finally came

back around to it a couple years later

and I read the book and we connected

ever since then. And uh it's a

life-changing book and you have a number

of companions to it, but the the most

recent one is called Lucky You, a

psychological strategy for multiplying

luck and achieving your big ambitions.

Uh in the book you've got a graph that

talks about what contributes most to

career success. And I don't know if this

is towards all success in life or more

just towards career. And it's a graph

that is a generalized synthesis drawn

from research in behavioral economics,

psychology, and sociology. Uh it's a

reasonable estimate, not a precise

formula. But in this graph, it talks

about luck being the number one factor

that contributes towards career success.

30 to 50% range of luck. Then you have

effort and work ethic. That is 30 to 40%

range. Then you have social capital/

opportunity as 10 to 20%. Then you have

talent or IQ which is 10 to 20%. And you

um in that same book by Nissam uh Talib,

he says luck is most frequently the

reason for extreme success.

And I remember interviewing a friend of

mine, Scooter Brawn, who is a a big

music artist, a music talent uh manager,

um who who kind of discovered uh Justin

Bieber and managed Ariana Grande and

kind of all the biggest pop stars of our

of our generation.

And I was like, "What's the key to your

success?" And he was like, "It's luck."

You know, and obviously it's hard work.

I mean, he grinded for years and he did

all the right things and

he was willing to do put more time and

energy into anything else than most people,

people,

but it was like, you know, finding uh

finding Justin Bieber at the right time

and then taking the actions to really

mold and, you know, shepherd him in his

career and building that and then that

created another opportunity with other

artists and then bigger talent came in

and then it snowballed the momentum. But

maybe it would have taken him decades if

he didn't have that right timing, that

opportunity, that synchronicity that

created that relationship. Who knows? Or

maybe none of this would ever happen for

him. But why is luck such a big thing

towards success in life? If if we talked

about the biggest success story in your life

life

or my life or anybody else's, it would

be that moment of conception.

Okay, let's look at this. Being born,

I wrote a blog about this. Yeah.

Yeah.

Your biggest your greatest success story ever.

ever.

So, you had two parents. You have a a

mother and a father. Well, the mother,

the maximum

number of egg follicles that she will

have in her life is supposedly between

six and 8 million eggs.

Mhm. Okay.

You were one of those gameamtes. One out

of six to8 million. Okay.

The amount of sperm

and father sperm is quad trillions. Trillions.

Trillions.

Quad trillions.

Trillion. Quad trillions.

Quad trillions. So you're that gameamt.

Gameamt number two. We'll call this

first gameamt the wonder egg.

And we'll call this gameamt number two

the super sperm. Yeah.

Yeah.

One out of quad trillions. Okay. Those

odds are just absurd in to begin with,

but then the connection

at that perfect timing.

I mean, you will never again be that

lucky on anything. Okay.

Okay.

Yeah. Yeah. Um,

Um, wow.

wow.

I was I was having lunch. I guess the

first time that this whole idea of luck

even came into my notion really was I

was having lunch at Cafe Pacific in

Dallas with a real good friend of mine.

He's the was the chief economist at the

Dallas Federal Reserve Bank and

his wife is from Ecuador

and charming couple, lovely people. And

we were sitting just having a nice

lunch, Patty and I and that couple. And

just in the course of conversation, she

turned to me and she said, "Price, what

would you say is the number one thing

that accounts for your success? You've

had a successful career. You know what?"

And it just came out of nowhere. I said, "Luck."

"Luck."

And there both of them just looked at me

like, "What?" And I said, "Well, stop."

And then I started to just kind of

reason through where that came from. I

said, "Okay, look, first of all,

I was born in America.

That's that's a real advantage."

Yeah. Secondly, I had good parents.

Third, I didn't have any major

disabilities or anything.

Brain functions well enough. And you

just go on and on and on. And you look

at these things and anybody that's alive is

unbelievably good fortune. But there are

things that we can do

to engineer luck into our life. It does

not have to be, we shouldn't allow it to

be just a random event. Um

it's a random thing, but it's too

important to ignore. M

and so

cuz people just say, "Oh, they got

lucky. They had this opportunity."

But you're saying that there is a a

strategic or scientific way that we can

influence more luck in our lives. Is

that right? Absolutely.

Absolutely.

So, how do we create more?

First of all, we tell what we want.

We tell luck what we want. Yeah. That's

that big goal.

If I mean, tell luck what you're

shooting for. M when you set that goal

and that clarity, get it out of your

head and down on paper,

all of a sudden you you may be

surrounded by luck.

So that's one thing you can do. Tell

luck what you want. The next thing,

luck plays favorites.

Luck has a bias.

Luck prefers the optimists. Mhm. Why?

Why?

Because first of all, they see luck's

opportunities when he lays them in front

of him.

And secondly,

the optimist will take the chances.

That's true. Well,

Well,

will will be like, I don't believe

that's a good I'm not going to take

that. Or that person, what do they

really want from me? They're trying to

bring pissed off

when you refuse its chances.

And if your heart's not in it, back to

that goal thing,

luck doesn't get very interested either.

It goes looking for someone that's

fevered up, man. Excited.

Excited.

Some Yeah. Someone that is cranked and

they're and luck wants to see you working.

working. Mhm.

Mhm.

If you're not doing anything, luck gets

disinterested and goes try to find

somebody that's going to put some energy

into this. Yes.

Yes. So

tell L what you want.

believe in it. Be positive.

You know, when luck comes before you, do

something with it.

Uh third thing, most of your lucky lucky

breaks in life will come for via people

you know somehow. It may be someone you

just met or someone you hardly know. In

fact, a lot of times that happens.

The weak ties.

Yeah, the weak ties. Why is it more the

weak ties where lick comes from versus

the strong ties?

Well, if it's their strong ties, you've

already checked those out. You know,

known them for a long time. Yeah.

Well, yeah. You know, if they've had an

opportunity for you, it's already been explored.

explored. Yeah.

Yeah.

You need to be in circulation socially because

because

luck doesn't come looking for you. It

wants to see you out in the world. It's

kind of like don't go fishing in your bathtub.

bathtub.

You know, you're not, you know, if

you're trying to become a famous artist,

but you won't you'll put a a few of your

paintings up on the walls of your garage

and leave the door open. Yeah.

Yeah.

You know, look,

it's not enough.

No. And so, you need to be out there and

you need to you need to be a new fresh

different experiences and those things

are big. Um, then you need to give your

mind time to speak to you, your deep mind.

mind.

Um, you could call this giving yourself

a meditative period every day. Mhm.

Mhm.

Um, taking a long slow walk, not trying

to work on a a problem, just letting

your mind. But in our coaching and and

training stuff around you squared and

the quantum leap strategy, we talk about

um the quantum leap ritual and it's just

setting aside a chunk of time every day

probably at the same time a day. Sit

down, clear your mind, let the

prefrontal cortex go offline and let the

theta and alpha waves start to play. And

this is where the deep mind it it kind

of opens the door and it lets things

seep up from your unconscious. And yes,

yes, um,

um,

and it's probably the closest to

magic in terms of creating luck for yourself.

yourself.

There are several others that we talk

about in the book, but one last one that

I could mention, um, bring luck to other people.

people.

That's so good.

We live in a world of reciprocity. You

can call it karma.

You can call it

what goes around comes around.

But what Emerson talked about,

you know, in his essay compensation, he

talks about

we will be compensated for how we

compensate others.

How we compensate others.

Zig Ziggler says, you know, if you want

to achieve any goal, help everyone else

achieve their goals. Yeah. Something

like that too, you know.

it's uplifting to you. just an act of giving,

giving,

service giving.

It will it it brings all of these

positive chemicals alive in your body,

the dopamine, the serotonin, oxytocin,

and you know, all this kind of stuff.

And and that makes you more willing to

accept risks. It makes you more

optimistic. Those chemicals are working

good things. And so when you're giving

to others, you're giving to yourself.

Yeah. What is one way of thinking or one

habit that creates bad luck for ourselves?

ourselves?

feeling that we're a victim,

feeling sorry for ourselves. Um,

Um,

feeling helpless.

I I am a huge huge believer in personal

how much of that do I own? Probably 95%

or 100% of it usually. In anyway, if something

something

does go wrong in my world,

the world is typically not inclined to

bring me to fix that for me. No.

No.

People aren't going to come rescue you.

Yeah. They got their own problems.

That's right. You know,

when we give luck to another, what are

we saying

to God or to the world when we're

constantly generating luck in others?

And on top of it, how do we make sure

we're not only a giver to people who are takers?

takers? Yeah.

Yeah.

And not thinking how can I also return

the favor in the future.

Yeah. Or or giving it to get something

back in return. Don't think in terms of

getting something back in return.

Don't don't count on uh don't even don't

even talk about it. Don't expect to get

praised for being a generous person. Uh

do do some things anonymously. Um

and and I think

and there's one other thing and it's

kind of kin to what you're asking I

think and it's this whole thing of

gratitude. Be grateful that you can give

that you're in a position to give and

everybody is in a position to give. I

don't care if it's a compliment.

I don't think it's I mean I don't care

if it's just giving someone a pat on the

back, asking someone opinion and saying

you know a lot about this. Let me ask

your opinion. Well, that's kind of, you

know, that makes the other person feel good.

good. Yeah.

Yeah.

But be be grateful for all the stuff.

Gratitude is a huge thing.

And you talk about getting the

negativity out of your head. You know,

reducing the negative thinking.

Gratitude is just every day stop. When

it when the situation you're bummed out

about a situation, you're frustrated and

you feeling sorry for yourself. think

what have I got to be grateful for here

today around me you know in my world yes

yes

it's a it's a beautiful antidote

yeah you've got uh again we've talked

about lucky you you've got you squared

and the quantum leap strategy um what is

the quantum leap framework that you talk about

about

well a lot of people one of the reasons

they're unsuccessful with their goals is

they don't really have a strategy

or they try too many things. They're

flailing about. Usually, if you wanted

to go into a new area and it looks

overwhelming, what do I need to learn?

What do I need to do? Usually,

there's a very small handful of things that

that

have the big leverage

and we have these. First, you need a

super clear, huge, important, lovable aiming point. M

lovable aiming point. M okay something that is is going to

okay something that is is going to stretch you and and and it's important

stretch you and and and it's important to you so pick a very ambitious aiming

to you so pick a very ambitious aiming point. Second

point. Second practice relentless pursuit. Be the

practice relentless pursuit. Be the crawler.

crawler. Stay at it. Stay at it. Um take the

Stay at it. Stay at it. Um take the failures as a coaching lesson.

failures as a coaching lesson. Where's the lesson here? Okay. a doubt,

Where's the lesson here? Okay. a doubt, go on. Don't take yourself to the bench

go on. Don't take yourself to the bench and set set the rest of your life out

and set set the rest of your life out wishing you'd done something.

wishing you'd done something. Aiming point, relentless pursuit. And

Aiming point, relentless pursuit. And then the mind work. And the mind work is

then the mind work. And the mind work is um do the necessary mind work. What is

um do the necessary mind work. What is that? Well, that is disciplining your

that? Well, that is disciplining your thinking like you would discipline your

thinking like you would discipline your body or discipline your child or

body or discipline your child or whatever. You know, you follow

whatever. You know, you follow discipline the way you drive for Pete's

discipline the way you drive for Pete's sake. You stay between the lines. you

sake. You stay between the lines. you know, you don't run stop signs. Okay.

know, you don't run stop signs. Okay. Well, put a stop sign in your mind when

Well, put a stop sign in your mind when the negative stuff comes in. No, you

the negative stuff comes in. No, you know,

know, not going to entertain that. I'm not

not going to entertain that. I'm not going to stay there. Um,

going to stay there. Um, so part of it is

so part of it is pushing yourself with real discip

pushing yourself with real discip discipline and mindfulness to be

discipline and mindfulness to be optimistic.

optimistic. Um, it's huge. It is really really huge.

Um, it's huge. It is really really huge. The Other part of the mind work is the

The Other part of the mind work is the ritual then that daily

ritual then that daily opening your mind. First of all you read

opening your mind. First of all you read through your goal

through your goal because that keeps goal front of mind

because that keeps goal front of mind and if it goes out of your mind luck

and if it goes out of your mind luck quits thinking about it too. Okay.

quits thinking about it too. Okay. And during that kind of a ritual like I

And during that kind of a ritual like I said that's when your intuition can is

said that's when your intuition can is free to kind of surface bubble up

free to kind of surface bubble up through your head. Um, so we got the

through your head. Um, so we got the aiming point, relentless pursuit, do the

aiming point, relentless pursuit, do the necessary mind work, and the fourth one,

necessary mind work, and the fourth one, which sounds so simplistic and nobody

which sounds so simplistic and nobody does it, and it's the tracking.

does it, and it's the tracking. Tracking.

Tracking. Track your results. Track your results

Track your results. Track your results and measure progress. When I go to the

and measure progress. When I go to the gym

gym that evening, I'll mark on my calendar.

that evening, I'll mark on my calendar. I get to put a square around that

I get to put a square around that around that day.

around that day. And if you're not tracking, you're

And if you're not tracking, you're hiding from the truth

hiding from the truth because

because tracking is like a truth serum.

tracking is like a truth serum. It says whether you're following the the

It says whether you're following the the quantum leap ritual, whether you're

quantum leap ritual, whether you're following this whole you squared method

following this whole you squared method of aiming point, pursuit, mind work, and

of aiming point, pursuit, mind work, and tracking.

tracking. Now, are there other things? There's a

Now, are there other things? There's a zillion other little tactics

zillion other little tactics that one can do, but we're talking about

that one can do, but we're talking about not just 8020 in terms of your

not just 8020 in terms of your your your trying to achieve greater

your your trying to achieve greater levels of success. We're saying 955.

levels of success. We're saying 955. 95% of the stuff is noise. It's helpful

95% of the stuff is noise. It's helpful maybe maybe even unhelpful, but um 5% is

maybe maybe even unhelpful, but um 5% is mission critical. That's the mission

mission critical. That's the mission critical.

critical. Yeah. If you will stay with that, trust

Yeah. If you will stay with that, trust trust the method.

trust the method. Trust the method. Just do that. People

Trust the method. Just do that. People over complicate this.

over complicate this. Yes.

Yes. And and I keep saying that all the time.

And and I keep saying that all the time. Trust the method.

Trust the method. You've been in psychology and high

You've been in psychology and high performance learning and teaching and

performance learning and teaching and training for six decades now. Right.

training for six decades now. Right. Basically five about six I guess decades

Basically five about six I guess decades since studying in school to

since studying in school to working with individuals oneonone to

working with individuals oneonone to then working with corporations and

then working with corporations and businesses and high-profile individuals.

businesses and high-profile individuals. So, in six decades,

So, in six decades, if you could give yourself three pieces

if you could give yourself three pieces of advice of all the information you've

of advice of all the information you've learned from all the books you've

learned from all the books you've written, all the books you've read, all

written, all the books you've read, all the research, all the science that was

the research, all the science that was out back then, the science that's out

out back then, the science that's out now, if you were like, I can only give

now, if you were like, I can only give myself three pieces of advice to use to

myself three pieces of advice to use to create an incredible life for myself,

create an incredible life for myself, what would that be for you?

what would that be for you? Take more risk.

Take more risk. believe in myself more,

believe in myself more, be willing to fail.

be willing to fail. Why believe in self more?

Why believe in self more? There is a saying that the seals, the

There is a saying that the seals, the Navy Seals have um

Navy Seals have um I think it's I may be I may be a little

I think it's I may be I may be a little bit off on this list, but I think it's

bit off on this list, but I think it's 40% rule, but it says most people when

40% rule, but it says most people when they get to 40%

they get to 40% and it gets harder, they quit. They

and it gets harder, they quit. They think, "I'm through. I'm finished."

think, "I'm through. I'm finished." And

And that much is left in terms of true

that much is left in terms of true capability,

capability, potential. Yeah. Yeah. 60% left. They

potential. Yeah. Yeah. 60% left. They haven't tapped into.

haven't tapped into. Yeah. We We don't test ourselves.

Yeah. We We don't test ourselves. Um if you don't take yourself to

Um if you don't take yourself to failure, you don't even know. And it's

failure, you don't even know. And it's not just failure this first time. It's,

not just failure this first time. It's, you know, you keep on and, you know, in

you know, you keep on and, you know, in working out, you know, if you're lifting

working out, you know, if you're lifting weights, the saying is the last few reps

weights, the saying is the last few reps are the ones that count. It's not the

are the ones that count. It's not the ones that come easy on the front end.

ones that come easy on the front end. The first, say, let's say you got X

The first, say, let's say you got X amount of weight. You're doing

amount of weight. You're doing dumbbell curls.

dumbbell curls. X amount of weight. Okay.

X amount of weight. Okay. Let's say you're saying, I'm going to do

Let's say you're saying, I'm going to do 10 reps, take myself to failure. The

10 reps, take myself to failure. The last few reps are the ones that count.

last few reps are the ones that count. Yes.

Yes. And it's not when it gets hard. It's not

And it's not when it gets hard. It's not when it starts being uncomfortable. The

when it starts being uncomfortable. The first one was probably uncomfortable.

first one was probably uncomfortable. Yeah.

Yeah. You know, um so

You know, um so living with failure, if you've pushed

living with failure, if you've pushed failure out of your life,

failure out of your life, you've made a big mistake.

you've made a big mistake. People need stretch in their life.

People need stretch in their life. They need friction. hypothetical

They need friction. hypothetical scenario.

scenario. Again, you've learned so much in these

Again, you've learned so much in these last six decades. What do you think is

last six decades. What do you think is going to be the biggest psychological

going to be the biggest psychological breakthrough in the next six decades for

breakthrough in the next six decades for human potential for human advancement

human potential for human advancement with all the changes that have happened

with all the changes that have happened in the world and society

in the world and society from AI and tech now really emerging

from AI and tech now really emerging over the last 20 years

over the last 20 years to wherever it's going to be in the next

to wherever it's going to be in the next six decades? What do you see as the

six decades? What do you see as the greatest potential for unlocking human

greatest potential for unlocking human potential in the future?

potential in the future? Well, it'll be something to do with

Well, it'll be something to do with brain processes,

brain processes, our thinking

our thinking in my opinion.

in my opinion. Um, because we're learning so much more

Um, because we're learning so much more about the brain, how it functions.

about the brain, how it functions. We're coming to the point of helping

We're coming to the point of helping people do more with themselves. I think

it's kind of funny. back in the PhD program when I was going for my doctor's

program when I was going for my doctor's degree.

degree. Was that early 60s?

Was that early 60s? What was that?

What was that? It was uh

It was uh late60s

late60s late60s

late60s and early 70s internship and so forth.

and early 70s internship and so forth. But

like I said, the things that are in my writings like lucky you quantum leap

writings like lucky you quantum leap strategy and you squared

strategy and you squared that wasn't in any of the the textbooks.

that wasn't in any of the the textbooks. No.

No. Okay. And those books such as mine were

Okay. And those books such as mine were basically ridiculed, certainly

basically ridiculed, certainly discounted, not worth. And I was struck

discounted, not worth. And I was struck by the fact that

well those books have some really good advice that I can do with me. I don't

advice that I can do with me. I don't have to have a therapist or counselor or

have to have a therapist or counselor or you know some psychologist or whatever

you know some psychologist or whatever to work on me and make me better, make

to work on me and make me better, make me more successful. There are things I

me more successful. There are things I can do for us. I want to know that.

can do for us. I want to know that. Okay.

Okay. And

And during the past 25 years, there have

during the past 25 years, there have been an amazing number of really good

been an amazing number of really good books out of the professional community.

books out of the professional community. I mean, the the highly pedigreed

I mean, the the highly pedigreed psychologist, you know, they've they've

psychologist, you know, they've they've really come into getting that stuff out

really come into getting that stuff out more to the public, the findings of

more to the public, the findings of research and and self-sufficiency and

research and and self-sufficiency and um personal accountability and those

um personal accountability and those kinds of things. And I think I think

kinds of things. And I think I think that trend will continue.

that trend will continue. Yeah.

Yeah. Do you think people will learn to

Do you think people will learn to believe in themselves more with the more

believe in themselves more with the more tools and research and accessibility

tools and research and accessibility they have to

they have to technology in the future or they'll

technology in the future or they'll believe in themselves less?

believe in themselves less? I don't know. I think we're all so

I don't know. I think we're all so intellectually arrogant.

intellectually arrogant. I think we think we've got so much

I think we think we've got so much figured out and there's so little we

figured out and there's so little we know

know uh

uh about everything. Yeah,

about everything. Yeah, I really do. Um,

I really do. Um, but that's getting into kind of

but that's getting into kind of metaphysical stuff, you know. Uh,

metaphysical stuff, you know. Uh, for me, it's interesting because you

for me, it's interesting because you said the three things over the last six

said the three things over the last six decades if you could give yourself these

decades if you could give yourself these three pieces of advice. The second one

three pieces of advice. The second one is to believe in yourself more. And I

is to believe in yourself more. And I wrote a whole book called The Greatest

wrote a whole book called The Greatest Mindset, which is about overcoming

Mindset, which is about overcoming self-doubt. I think self-doubt is the

self-doubt. I think self-doubt is the killer of dreams. I think when you have

killer of dreams. I think when you have a big goal or big dream and you doubt

a big goal or big dream and you doubt yourself, you limit yourself from taking

yourself, you limit yourself from taking the action, building the energy,

the action, building the energy, allowing for luck to come into your

allowing for luck to come into your life, you you're just more insecure.

life, you you're just more insecure. You're less willing to take the risk

You're less willing to take the risk when you doubt yourself. Like, ah,

when you doubt yourself. Like, ah, you're more, you know, on eggshells.

you're more, you know, on eggshells. And I think

And I think learning to believe in yourself is one

learning to believe in yourself is one of the greatest tools that you can have.

of the greatest tools that you can have. And you don't need to be smart.

And you don't need to be smart. No. to develop that which for me I never

No. to develop that which for me I never felt like I was smart because of my

felt like I was smart because of my school grades but I learned how to

school grades but I learned how to believe in myself and I felt like that's

believe in myself and I felt like that's what allowed me to accelerate the

what allowed me to accelerate the results in my life was belief was hey I

results in my life was belief was hey I think I can do this let me go try oh I

think I can do this let me go try oh I actually was able to do this thing all

actually was able to do this thing all maybe I can go do this other thing and

maybe I can go do this other thing and now there's another thing and I was able

now there's another thing and I was able to stack evidence by having more belief

to stack evidence by having more belief in myself

in myself and almost being ignorant to a lot of

and almost being ignorant to a lot of the world and being like I don't have

the world and being like I don't have the answers But I believe I can figure

the answers But I believe I can figure out a way to make it happen. And that

out a way to make it happen. And that belief gave me courage, gave me

belief gave me courage, gave me confidence, gave me the ability to

confidence, gave me the ability to develop more skills.

develop more skills. Yeah.

Yeah. And those things, I think, created the

And those things, I think, created the luck for me, created more opportunities

luck for me, created more opportunities for me to succeed in what I was dreaming

for me to succeed in what I was dreaming and and thinking about. And I truly

and and thinking about. And I truly believe self-doubt is going to be the

believe self-doubt is going to be the killer of dreams for people, no matter

killer of dreams for people, no matter if they have all the best wearable tech

if they have all the best wearable tech that gives them the data and the

that gives them the data and the information, if they read all the right

information, if they read all the right books, whatever it might be. If we don't

books, whatever it might be. If we don't learn the skill of believing in self,

learn the skill of believing in self, we're not going to take more risks,

we're not going to take more risks, right?

right? And we're not going to be willing to

And we're not going to be willing to fail. So, I think that is a massive

fail. So, I think that is a massive thing that most people

thing that most people never learn how to do.

never learn how to do. So, how do you think we learn how to

So, how do you think we learn how to believe in ourselves more based on

believe in ourselves more based on everything you've learned?

everything you've learned? Well, I think we got to put ourselves

Well, I think we got to put ourselves out there and find the edge of our

out there and find the edge of our capacities.

capacities. Yes. Yes. And learn that failure is an

Yes. Yes. And learn that failure is an advantage. brings you know failure is

advantage. brings you know failure is is just it's not a bug in the system it

is just it's not a bug in the system it is the system

is the system yes

yes it's a feature

it's a feature you know uh

you know uh use it man

use it man exactly

exactly RD Lang is psychiatrist psychologist

RD Lang is psychiatrist psychologist from back when he said if I don't know I

from back when he said if I don't know I can it's a twisted kind of very cryptic

can it's a twisted kind of very cryptic statement and I always want to remember

statement and I always want to remember this thing and Well, I go back and study

this thing and Well, I go back and study it and then I can't remember because

it and then I can't remember because it's kind of

it's kind of tricky. It's like

tricky. It's like if I don't know I can

if I don't know I can I think I can't kind of you know.

I think I can't kind of you know. Uhhuh.

Uhhuh. If I don't know how to do something I

If I don't know how to do something I can't I think well anyway we read more

can't I think well anyway we read more into it than is there.

into it than is there. We don't test our limits.

We don't test our limits. Uhhuh.

Uhhuh. And

And so we never discover what's inside.

so we never discover what's inside. Yeah.

Yeah. Do you feel like you've tested your

Do you feel like you've tested your limits?

limits? Somewhat, but not greatly.

Somewhat, but not greatly. Really?

Really? Yeah.

Yeah. You got, you know, six decades of work

You got, you know, six decades of work in this. You got 15 million books you've

in this. You got 15 million books you've sold. You're impact.

sold. You're impact. We don't We compare ourselves to people

We don't We compare ourselves to people that are better.

that are better. I know.

I know. We always look at their best side.

We always look at their best side. You're like, "Huh?"

You're like, "Huh?" Look at our worst side.

Look at our worst side. Yeah. Why is that?

Yeah. Why is that? I don't know. Oh, but if you compared

I don't know. Oh, but if you compared yourself to you 40 years ago

yourself to you 40 years ago and if you would have said when you

and if you would have said when you were, you know, 43 or 42 or whatever it

were, you know, 43 or 42 or whatever it was and you said, "One day I'm going to

was and you said, "One day I'm going to sell 15 million copies of my books and

sell 15 million copies of my books and I'm going to help, you know,

I'm going to help, you know, multi-billion dollar companies acquire

multi-billion dollar companies acquire and merge and build and I'm going to

and merge and build and I'm going to coach some of the biggest names in the

coach some of the biggest names in the world and like what would you have

world and like what would you have thought when you were 40 of of that type

thought when you were 40 of of that type of dream and accomplishing it? Wouldn't

of dream and accomplishing it? Wouldn't you be like, "Wow, that's amazing."

you be like, "Wow, that's amazing." I would have thought, "Yeah, that's

I would have thought, "Yeah, that's bull."

bull." Yeah. You know, I would have thought

Yeah. You know, I would have thought that would be wonderful,

that would be wonderful, but um it's kind of interesting. Some

but um it's kind of interesting. Some people just hire have a higher need for

people just hire have a higher need for achievement than others, too. It's kind

achievement than others, too. It's kind of in the DNA. I don't understand some

of in the DNA. I don't understand some of that. Uh some people we we just have

of that. Uh some people we we just have different cravings,

different cravings, you know,

you know, and

and I think everybody has a lot more within

I think everybody has a lot more within if they're perfectly I mean

if they're perfectly I mean dazzlingly happy with that that then I'm

dazzlingly happy with that that then I'm happy for them.

happy for them. Yes.

Yes. And I don't want them to feel bad about

And I don't want them to feel bad about not wanting to push for more. But

not wanting to push for more. But how much of your potential do you feel

how much of your potential do you feel like you've tapped at this season of

like you've tapped at this season of life?

life? Don't know.

Don't know. I guess a better question. What is the

I guess a better question. What is the big goal or dream that you have over the

big goal or dream that you have over the next 20 plus years?

next 20 plus years? I want to be healthy.

I want to be healthy. Uh-huh.

Uh-huh. I want to be happy. I would like to

I want to be happy. I would like to continue to

continue to figure out what I believe, what I think,

figure out what I believe, what I think, and get it down on paper just to kind of

and get it down on paper just to kind of document that because I think somebody

document that because I think somebody else might get some mileage out of it.

else might get some mileage out of it. That's not a that's not some big goal.

That's not a that's not some big goal. It's like I want to be happy, I want to

It's like I want to be happy, I want to be healthy, and I want to get my

be healthy, and I want to get my thoughts down and help others. No, I

thoughts down and help others. No, I don't think

don't think not something new like money or dream or

not something new like money or dream or you know

you know I think it's kind of interesting

I think it's kind of interesting risk takingaking peaks

risk takingaking peaks for well it peaks a couple years earlier

for well it peaks a couple years earlier for girls than boys there risk

for girls than boys there risk takingaking in girls peaks at about age

takingaking in girls peaks at about age 16

16 really

really you mean they stop taking risks around

you mean they stop taking risks around 16 or they start

16 or they start No it peaks that's at its highest point

No it peaks that's at its highest point in their life probably will peak at that

in their life probably will peak at that age for boys it peaks at about 19

age for boys it peaks at about 19 18 19 20 into that's when it peaks. So

18 19 20 into that's when it peaks. So this is risk-taking

this is risk-taking and then it gradually now it lasts risk

and then it gradually now it lasts risk takingaking lasts longer for boys into

takingaking lasts longer for boys into the 30s,

the 30s, okay,

okay, than for women. But for in general, it's

than for women. But for in general, it's a life

a life then you start to preserve what you've

then you start to preserve what you've created or you start to like

created or you start to like Yeah.

Yeah. be more comfortable what you've risk.

be more comfortable what you've risk. Think about this. Yeah. Because early in

Think about this. Yeah. Because early in life,

life, we are accumulating accumulating we're

we are accumulating accumulating we're accumulating knowledge, friends,

accumulating knowledge, friends, contacts, experiences, and and

contacts, experiences, and and money, skills, all of this kind of

money, skills, all of this kind of stuff. Okay. So, and that continues, it

stuff. Okay. So, and that continues, it seems to me, until about somewhere in

seems to me, until about somewhere in the maybe mid-50s, and then there's this

the maybe mid-50s, and then there's this funny turn.

funny turn. You want to get rid of stuff

You want to get rid of stuff and it starts like this. people start

and it starts like this. people start well first of all kids start leaving

well first of all kids start leaving home

home um and your friend making for most

um and your friend making for most people starts to diminish

people starts to diminish they may scale down their house they

they may scale down their house they have all these possessions that they

have all these possessions that they bought and everything and guy you know

bought and everything and guy you know here they start handing off to kids and

here they start handing off to kids and things like that

things like that and risk- takingaking really drops and

and risk- takingaking really drops and dopamine levels drop

dopamine levels drop and which affects risk-taking.

and which affects risk-taking. And part of it is just people look down

And part of it is just people look down the road and say shorter runway.

the road and say shorter runway. Yeah. Or less energy or they just don't

Yeah. Or less energy or they just don't care as much.

care as much. Yeah. And I mean what what am I going to

Yeah. And I mean what what am I going to do? Make a 30-year plan, right?

do? Make a 30-year plan, right? You know, and so there's a practical

You know, and so there's a practical side to this and there's a there's a

side to this and there's a there's a physical capacity side to it.

physical capacity side to it. Uh because people's

Uh because people's Yeah. So much energy, so much time you

Yeah. So much energy, so much time you have. Yeah. I mean, listen, it's even

have. Yeah. I mean, listen, it's even it's even more like, you know, someone

it's even more like, you know, someone might have heart problems and they can't

might have heart problems and they can't get out and exercise or do things, you

get out and exercise or do things, you know, or all kinds of, you know, that's

know, or all kinds of, you know, that's why I'm a big believer in in health,

why I'm a big believer in in health, fitness, and so forth because,

fitness, and so forth because, um, it is such a big factor in having a

um, it is such a big factor in having a good, happy, full life.

good, happy, full life. So, you're focused more on staying

So, you're focused more on staying healthy, staying happy, making sure you

healthy, staying happy, making sure you keep sharing your ideas and thoughts.

keep sharing your ideas and thoughts. Yeah, I think so. And I don't know now I

Yeah, I think so. And I don't know now I know that people need goals. I don't

know that people need goals. I don't care your age. And in fact they found

care your age. And in fact they found from studies like in nursing homes they

from studies like in nursing homes they found if you will just give someone in a

found if you will just give someone in a assisted living place give them a plant.

assisted living place give them a plant. This is your plant. Take care of this

This is your plant. Take care of this plant. Their mood goes up.

plant. Their mood goes up. It's just a and and they do better.

It's just a and and they do better. We need purpose. We need a sense of

We need purpose. We need a sense of direction. Goals. Something go I think

direction. Goals. Something go I think goals are magnetic. In fact, that's

goals are magnetic. In fact, that's another thing that Alfred Adler said,

another thing that Alfred Adler said, the psychologist. He said that goals are

the psychologist. He said that goals are teological. They pull us toward them.

teological. They pull us toward them. And he says, I think it was George Land

And he says, I think it was George Land that said

that said your future does every bit as much or

your future does every bit as much or more to shape you than your past.

more to shape you than your past. That is fascinating. What is it? What do

That is fascinating. What is it? What do you mean by your future does everything

you mean by your future does everything to shape you as much as your past does?

to shape you as much as your past does? Well, if you set a goal that means

Well, if you set a goal that means something to you, you really have your

something to you, you really have your heart's invested in that thing, then it

heart's invested in that thing, then it starts shaping your life. And we know

starts shaping your life. And we know that we've been shaped by our parents,

that we've been shaped by our parents, our teachers, experiences in life, all

our teachers, experiences in life, all of that kind of stuff. That huge

of that kind of stuff. That huge shaping,

shaping, but

but what you're pursuing shapes you too.

what you're pursuing shapes you too. Mhm.

Mhm. And big goals, like I said, you don't

And big goals, like I said, you don't just achieve more, you become more.

just achieve more, you become more. That's true.

That's true. So, the smaller the goal we have,

So, the smaller the goal we have, the less likely we're going to become

the less likely we're going to become our greatest self is what I'm hearing

our greatest self is what I'm hearing you say.

you say. Oh, yeah. I think that's

Oh, yeah. I think that's very safe conclusion.

very safe conclusion. Interesting.

Interesting. Hm. What else am I missing here?

Hm. What else am I missing here? Anything else around luck that we

Anything else around luck that we haven't talked about?

haven't talked about? Well,

Well, I think that uh we need to take it more

I think that uh we need to take it more seriously and realize that we've got a

seriously and realize that we've got a lot more influence over it than perhaps

lot more influence over it than perhaps people would think.

people would think. And if luck accounts more for career

And if luck accounts more for career success

success than any of these other factors

than any of these other factors and talent and all these Y

and talent and all these Y Yeah. Then we should be courting

Yeah. Then we should be courting luck.

luck. Yeah.

Yeah. And uh

And uh make love to luck. Yeah. You know, make

make love to luck. Yeah. You know, make make love to luck.

make love to luck. You you talk about in the book uh page

You you talk about in the book uh page 27, your brain's first impulse is to

27, your brain's first impulse is to scan for danger and unpleasant side

scan for danger and unpleasant side effects. You automatically focus on the

effects. You automatically focus on the trouble or setback uh the setback or

trouble or setback uh the setback or failure causes. It's a brain pattern

failure causes. It's a brain pattern rooted deep in our survival instincts.

rooted deep in our survival instincts. We're just wired that way as human

We're just wired that way as human beings. As playwright John Dryden put

beings. As playwright John Dryden put it, self-defense is nature's eldest law.

it, self-defense is nature's eldest law. But if we're looking and scanning for

But if we're looking and scanning for uh danger or unpleasant side effects,

uh danger or unpleasant side effects, and it sounds like constantly failing

and it sounds like constantly failing and having people make fun of us is the

and having people make fun of us is the greatest psychological threat. is people

greatest psychological threat. is people making fun of us or criticizing us or

making fun of us or criticizing us or judging us or talking badly about us

judging us or talking badly about us behind our backs or not wanting to be

behind our backs or not wanting to be around us. Isn't that a great

around us. Isn't that a great psychological side effect or threat that

psychological side effect or threat that failure and making mistakes and putting

failure and making mistakes and putting out the big goal you're going to go

out the big goal you're going to go after into the world when people

after into the world when people Yeah, I'm sure that's true. But I think

Yeah, I'm sure that's true. But I think that for many of us, I think we're our

that for many of us, I think we're our own worst critic.

own worst critic. Yes. Man, that's true.

Yes. Man, that's true. We probably deviate ourselves more than

We probably deviate ourselves more than anyone else.

anyone else. Yeah.

Yeah. Yeah. Most people aren't paying that

Yeah. Most people aren't paying that much attention to your life,

much attention to your life, right?

right? Don't take yourself that seriously.

Don't take yourself that seriously. Yeah, it's true.

Yeah, it's true. You know, they're not.

You know, they're not. They got their own life.

They got their own life. Yeah. Uh you can get up, start making a

Yeah. Uh you can get up, start making a speech, and you do something. Maybe you

speech, and you do something. Maybe you spill some water and or just maybe you

spill some water and or just maybe you hit the mic accidentally, you know, and

hit the mic accidentally, you know, and it screeches or something like that and

it screeches or something like that and you feel like a fool, you know, and

you feel like a fool, you know, and embarrassed and you don't want to do any

embarrassed and you don't want to do any more speeches and the crowd,

more speeches and the crowd, you're not that important. They weren't

you're not that important. They weren't that big a deal.

that big a deal. They didn't care. Yeah.

They didn't care. Yeah. You know, then yeah, they were oblivious

You know, then yeah, they were oblivious more or less. You know,

more or less. You know, that's why I think going back to what

that's why I think going back to what you talked about in the beginning, it's

you talked about in the beginning, it's it's so important to manage our mind

it's so important to manage our mind when we're thinking negatively or

when we're thinking negatively or self-critical.

self-critical. Yeah.

Yeah. Because being self-critical is not the

Because being self-critical is not the same thing as being a self- coach. And

same thing as being a self- coach. And when you're coaching yourself and you're

when you're coaching yourself and you're saying, "Okay, I'm going to

saying, "Okay, I'm going to analyze what I did right or wrong today

analyze what I did right or wrong today and how I can improve." You're giving

and how I can improve." You're giving yourself more empowering feedback based

yourself more empowering feedback based on your failures, based on your setbacks

on your failures, based on your setbacks or the mistakes you made towards your

or the mistakes you made towards your goal. Whereas the critic is just making

goal. Whereas the critic is just making you feel bad, the self-critic.

you feel bad, the self-critic. So I think try to become more of a

So I think try to become more of a self-coach rather than a self-critic in

self-coach rather than a self-critic in the pursuit of your dreams.

the pursuit of your dreams. Yeah. Be careful how you talk to

Yeah. Be careful how you talk to yourself.

yourself. Yes.

Yes. You talk to yourself more than anybody

You talk to yourself more than anybody else in the world.

else in the world. It's true.

It's true. You know, and if manage manage that

You know, and if manage manage that dialogue going on in your head up there.

dialogue going on in your head up there. That's powerful.

That's powerful. I love this. I want people to get the

I love this. I want people to get the book Lucky You: A Psychological Strategy

book Lucky You: A Psychological Strategy for Multiplying Luck and Achieving Your

for Multiplying Luck and Achieving Your Big Ambitions,

Big Ambitions, uh by Price Pritchette. Um they can go

uh by Price Pritchette. Um they can go to your website and get this book,

to your website and get this book, pritchyou2.com,

pritchyou2.com, and it'll have this uh the book on here.

and it'll have this uh the book on here. It'll have your accelerator coaching

It'll have your accelerator coaching program, which is a a new coaching

program, which is a a new coaching program that you have that can help

program that you have that can help people kind of go through your

people kind of go through your processes, your training to optimize

processes, your training to optimize their life,

their life, right? Uh what can you share more about

right? Uh what can you share more about the coaching program?

the coaching program? It's an 8-week program and what we've

It's an 8-week program and what we've done is we've distilled

these key principles from the U squared handbook, Quantum Leap Strategy, Lucky

handbook, Quantum Leap Strategy, Lucky You, and in other other writings that

You, and in other other writings that I've done like a book I wrote called

I've done like a book I wrote called Hard Optimism

Hard Optimism and so on. Um it's an 8-week program and

and so on. Um it's an 8-week program and I think it is is powerful. Um but it's

I think it is is powerful. Um but it's very minimal effective dose. Again, it's

very minimal effective dose. Again, it's what are those

what are those 5%

5% you know that separates signal from

you know that separates signal from noise. Mhm.

noise. Mhm. If 95% of all this stuff out there

If 95% of all this stuff out there that's it's good or maybe it's even

that's it's good or maybe it's even junky in the world of how to manage your

junky in the world of how to manage your life and become more successful. What

life and become more successful. What are the you know what are those things

are the you know what are those things though that are just the real

though that are just the real guideposts that give you the high

guideposts that give you the high leverage?

leverage? Yeah.

Yeah. And that's what it's based on.

And that's what it's based on. Gotcha. 8week program. They can go

Gotcha. 8week program. They can go through it. Can you sign up anytime and

through it. Can you sign up anytime and go through it or is it once every

go through it or is it once every quarter or once a month or how is it?

quarter or once a month or how is it? Well, this is a fun thing. We just we're

Well, this is a fun thing. We just we're just launching this thing.

just launching this thing. Oh, okay.

Oh, okay. Yeah. And our first launch session is in

Yeah. And our first launch session is in September.

September. Okay.

Okay. Midepptember.

Midepptember. We have another one that we're putting

We have another one that we're putting on the calendar in October and then

on the calendar in October and then we'll be booking

we'll be booking on that. So, very cool.

on that. So, very cool. This baby is new.

This baby is new. Brand new. The YouTube U squared

Brand new. The YouTube U squared accelerator coaching program. Make sure

accelerator coaching program. Make sure you guys check it out. Pritchette2.com.

you guys check it out. Pritchette2.com. Uh, and it'll take you to that link.

Uh, and it'll take you to that link. Once you get there, you'll see it there.

Once you get there, you'll see it there. Um, couple final questions for you. I

Um, couple final questions for you. I think I asked you this the last time,

think I asked you this the last time, but I'm curious of your three truths.

but I'm curious of your three truths. If, um, you had to distill all of your

If, um, you had to distill all of your work into three lessons,

work into three lessons, what would those three truths be for

what would those three truths be for you? And maybe you already said it, but

you? And maybe you already said it, but I'm curious if you have. I would I would

I'm curious if you have. I would I would stick with the same thing I said last

stick with the same thing I said last time I think is and those three truths

time I think is and those three truths are first of all

are first of all you are the most powerful person in your

you are the most powerful person in your life.

life. It's not your daddy. It's not your boss.

It's not your daddy. It's not your boss. It's not your mother.

It's not your mother. It's not your best friend. You are the

It's not your best friend. You are the most powerful person in your life and

most powerful person in your life and you have been for a long time.

you have been for a long time. Secondly,

Secondly, you have an amazing capacity for change.

you have an amazing capacity for change. truly amazing capacity to change.

truly amazing capacity to change. And third, you are the solution to your

And third, you are the solution to your future.

future. Yeah.

Yeah. Own it.

Own it. Yeah, that's beautiful. And what's your

Yeah, that's beautiful. And what's your definition of greatness? Last question.

definition of greatness? Last question. That's going to depend on the

That's going to depend on the individuals. What would my definition of

individuals. What would my definition of greatness? I guess it would be

greatness? I guess it would be being able

being able to look back at

to look back at your life. I don't care if you're 35,

your life. I don't care if you're 35, 45, 65, whatever, and and say, "I put

45, 65, whatever, and and say, "I put myself out there.

myself out there. I put myself out there. I didn't play it

I put myself out there. I didn't play it too safe." I think we have to do that to

too safe." I think we have to do that to be able to say I came anywhere with an

be able to say I came anywhere with an eyesight of greatness.

eyesight of greatness. Yeah. No one's getting

Yeah. No one's getting and probably you're going to have to

and probably you're going to have to look back and say you want to see the

look back and say you want to see the huge screw-ups

huge screw-ups and not to the countless little ones.

and not to the countless little ones. Yes. Yes.

Yes. Yes. Uhhuh. No one's getting out of this

Uhhuh. No one's getting out of this place alive.

place alive. No.

No. Might as well you might as well go all

Might as well you might as well go all in.

in. Error free. Yeah. Exactly. And there's

Error free. Yeah. Exactly. And there's it's kind of like we tell the clients on

it's kind of like we tell the clients on the very front end of a merger there's

the very front end of a merger there's no such thing as a perfect merger,

no such thing as a perfect merger, right?

right? And going slow trying to get it perfect

And going slow trying to get it perfect is the biggest mistake you can make.

is the biggest mistake you can make. Wow.

Wow. Yeah. So Price, thanks so much for being

Yeah. So Price, thanks so much for being here. Appreciate you, sir.

here. Appreciate you, sir. Such a pleasure.

Such a pleasure. Thank you.

Thank you. And once you've got there, once you've

And once you've got there, once you've reached your goalpost,

reached your goalpost, you have to say to yourself,

you have to say to yourself, I've won.

I've won. I'm not going to move the goalposts

I'm not going to move the goalposts anymore because if I keep moving the

anymore because if I keep moving the goalposts, I'm never going to be

goalposts, I'm never going to be satisfied.

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Manifest the Life You Want By Doing This TODAY! Avoid These Easy Mistakes!