This content argues that traditional notions of fairness and morality are detrimental to success in the real world, advocating instead for a set of "ruthless rules of asymmetric warfare" and internal psychological mastery to gain a significant advantage.
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Fairness is a fairy tale we tell
children to get them to share their
toys. In the real world, fairness is a
coping mechanism for the defeated. Look
at the people who actually run the
world, the billionaires, [music]
the generals, the shadow brokers. Do you
think they got there by playing fair?
[music] Do you think they waited for
their turn? No. They cut the line. They
rigged the game. They understood that
while the masses are fighting for scraps
using the rules of morality, [music] the
masters are operating on a completely
different set of physics. You are
watching this because you are tired. You
are tired of working hard and seeing
lazy people get promoted. [music]
You are tired of being the good guy and
finishing last. You sense that there is
a hidden back door to [music] success
that no one is showing you. You are
right. There is. I'm going to hand you
the keys to that [music] back door. I am
going to give you seven ruthless rules
of asymmetric warfare. [music] These are
not hacks. These are psychological
weapons. They will give you an advantage
so severe [music] that people will call
it luck. They will call it talent. They
will call it unfair. Good. Let them.
Rule one, the sineiglia [music]
strategy. Total elimination of
resistance. Most men fight wars of
attrition. They argue. They [music]
compete. They struggle against their
rivals day after day, wearing themselves
down. [music] This is the strategy of
the fool. Cheser Borga, the son of the
pope and the model for Machaveli's
prince, [music] did not fight attrition.
He fought decisive unfair battles. In
1502, Boura's captains revolted against
him. [music] They were powerful,
dangerous men. They had armies. Boura
could have gone to war with them.
[music] He could have fought them on the
battlefield, risking his money, his men,
and his reputation. It would have been
fair. [music] He didn't. Instead, he
offered them a truce. He offered them
money. He [music] offered them higher
ranks. He played the role of the
forgiving, weakened leader. He soothed
their egos. [music] He made them feel
safe. He invited them to a feast in the
city of Sineaglia to celebrate their new
[music] alliance. The moment they walked
into the room, smiling and unguarded,
Borgger gave a signal. [music]
His guards stepped out of the shadows,
he strangled every single one of them.
In one hour, he accomplished what would
have taken 10 years of war. This is
[music] the lesson. Never fight a battle
you can win by deception. You are trying
to outwork [music] your competition. You
are trying to be better than them. Stop.
You need to identify the threat and
neutralize it before the competition
even begins. How does [music] this apply
to you in a modern office in a business?
If you have a rival, do not [music]
argue with them in meetings. Do not try
to outshine them with louder ideas.
[music] That is the battlefield.
Instead, make them feel safe. Agree with
them. Praise them. [music] Draw them
close. Let them lower their guard. And
then when they are comfortable, you let
them make the mistake. You let them
overextend. You let [music] them take
the project that is destined to fail.
And you encourage them to do it. You
hand them the rope and you watch them
hang themselves. You do not need to push
them. Gravity will do the work. [music]
But gravity only works if they are
standing on the edge. Your job is to
guide them there smiling the whole time.
This is the unfair advantage [music] of
the smile. The enemy you can see is
dangerous. The friend who is secretly an
enemy is [music] lethal. Be the friend.
Rule two, the law of information
asymmetry. [music] In the age of the
internet, everyone thinks they know
everything. This is your greatest
opportunity because while everyone is
drowning in data, almost no one has
intelligence. [music]
Data is noise. Intelligence is the
specific secret that changes the
outcome. [music] Nathan Rothschild, the
banking tycoon, understood this. Legend
says that during the battle of Waterloo,
he didn't rely on the [music] public
news couriers. He had his own network of
private boats and riders. He knew
Napoleon had lost a [music] full day
before the British government did. While
the London Stock Exchange was crashing
in panic, everyone thinking Napoleon had
won, [music] Rothschild was buying. He
bought everything for pennies. When the
official news arrived the next day, the
market skyrocketed. [music] He didn't
just make money. He bought the British
economy. He had an unfair advantage [music]
[music]
because he had the information first.
You are operating with the same
information [music] as everyone else.
That is why you are average. You read
the same news. You watch [music] the
same tutorials. You have the same
degrees. To become an outlier, you must
cultivate the spy network in your
company. [music] Do you know the
secretary, not just hello, do you know
her? Do you know what the CEO is
stressed about? [music] Do you know
which department is getting budget cuts
before the memo goes out? [music] In
your market, do you know what your
competitors are terrified of? You
[music] must become a vacuum of secrets.
People love to talk. They love [music]
to feel important. If you learn to
listen, really listen, with a silence
that invites them to fill the void, they
will tell you everything. [music] They
will tell you their weaknesses. They
will tell you their plans. Machaveli
said, "A wise prince should gather
information from all sides, but keep his
own counsel. [music]
Know more than you speak. When you enter
a negotiation, you should already know
the other person's breaking point.
[music] You should know what they need
versus what they say they want. When you
know the cards in their hand, you are
[music] not gambling, you are
collecting. Rule three, weaponized
pragmatism, [music]
the death of ideology. Here is a hard
truth. Your morals are slowing you down.
I'm [music] not telling you to be a
criminal. I am telling you to be a
pragmatist. Most people are rigid.
[music] They have principles that are
really just disguised fears. I won't do
that. It feels like selling out. I won't
work with him. I don't like his vibe. I
want to win, but I want to win my way.
This is arrogance. [music]
The world does not care about your way.
The world cares about results. [music]
Nicolo Machaveli wrote the prince not to
teach evil but to teach effectiveness.
He observed that the leaders who tried
to be good all the time got slaughtered. [music]
[music]
They were devoured by those who were not
good. To have an unfair advantage, you
[music] must be fluid. You must be able
to wear the mask that the situation
demands. [music] If you are dealing with
a conservative boss, you become the most
conservative risk averse employee in the
room. If you are dealing with a
visionary investor, you become a radical
dreamer. This [music] is not lying. This
is adaptability. Water has no shape, yet
it carves through rock. Be water. Look
at the most successful people in
history. They changed their political
parties. They changed their allies. They
changed their philosophies. Not because
they were confused, but because the
terrain changed. Winston Churchill
crossed the floor of Parliament [music]
twice. He went from conservative to
liberal and back to conservative. People
called him a traitor. [music] History
calls him the savior of the west. If he
had stayed rigid, he would have been a
footnote. [music] You are holding on to
identities that do not serve you. You
are saying, "I am an introvert, so you
don't network." You are [music] saying I
am a creative so you don't learn
finance. Kill those labels. They are
chains. The person with the unfair
advantage is the one who can be whoever
they need to be in the moment. Can you
sit [music] with a king and be regal?
Can you sit with a beggar and be humble?
Can you sit with a killer and be
dangerous? If you can only be one thing,
you are easy to trap. If you can be
anything, [music] you are impossible to
catch. Rule four, the art of
manufactured necessity. [music]
Why do you fear losing your job? Why do
you fear losing your partner? [music]
Because you are replaceable. It hurts to
hear, but it is the truth. If you left
tomorrow, the system would hiccup and
then it would replace you. [music] As
long as you are replaceable, you have no
leverage, and without leverage, you have
no advantage. [music] You must apply the
law of dependency. Makaveli wrote, "Men [music]
[music]
will always be false to you unless they
are compelled by necessity to be true."
You cannot rely on people liking [music]
you. Liking is a weak emotion. It
fluctuates. It vanishes [music] when
things get hard. You must rely on people
needing you. You must become the
bottleneck. In every system, [music]
there is one point where everything
converges. In a business, maybe it's the
[music] person who owns the relationship
with the biggest client. Maybe it's the
only engineer who understands the legacy
code. [music]
Maybe it's the person who knows where
the money is actually hidden. Find that
[music] choke point. Occupy it. Do not
teach others how to do what you do. This
sounds [music] counterintuitive. HR
tells you to share knowledge. HR wants
you to be replaceable [music]
so they can fire you and hire someone
cheaper. The outlier hoards knowledge.
[music] You make yourself the only key
that fits the lock. When you are the
only one who can solve the specific [music]
[music]
painful problem that terrifies your
boss, you can do whatever you want.
[music] You can come in late. You can
demand a raise. You can dictate terms.
Why? Because they cannot afford to lose
you. [music] Pain is the greatest
negotiator. If losing you causes them
[music] pain, you own them. If losing
you is just an inconvenience, they
[music] own you. Look at your life right
now. Who needs you? truly needs [music]
you. If the answer is no one, you are in
a state of emergency. You are a
commodity, and commodities are traded,
[music] used, and discarded. Build a
skill set that is rare. Hoard a
relationship that is exclusive. [music]
Control a resource that is scarce. Make
yourself the oxygen in the room. When
you are the oxygen, you don't [music]
have to fight for respect. They will
suffocate without you. Rule five, the
UDA loop. Speed as a weapon. Most people
lose because they are too slow. They
overthink. They create [music]
prospects. They have meetings about
meetings. They wait for perfect
conditions. While they are polishing
their plan, the predator has already
eaten. The military [music] strategist
John Boyd developed the ODA loop.
Observe, orient, decide, [music] act.
The pilot who can cycle through this
loop faster than his enemy wins. If I
can react to your movement before you
have finished making it, I am inside
your timeline. I own your reality. [music]
[music]
The unfair advantage belongs to the
swift. You are hesitating. You have an
idea for a channel, [music] a business,
a project. But you are researching. You
are preparing. [music] Research is often
just procrastination in a suit. Chesari
Boura conquered the [music] Romana
because he moved his armies in winter.
No one fought in winter. It was cold. It
was hard. It was impossible. [music] So
his enemies went to sleep. They waited
for spring. Bouier didn't wait. He
marched through [music] the snow. He
arrived at their gates while they were
still in bed. He won because he rejected
the standard timeline. You need to
compress [music] your timelines. If you
think a project will take a month, do it
in a week. If you think a decision needs
[music] a week, make it in an hour. What
happens when you move at this speed? [music]
[music]
You break the rhythm of everyone around
you. Your competitors cannot keep up.
Your enemies cannot predict you because
you are moving faster than their logic
allows. [music]
Speed creates chaos and the outlier
thrives in chaos. When you act [music]
fast, you make mistakes. Yes, but
because you are fast, you [music] can
fix them before anyone notices. The slow
person makes a mistake and it defines
them for a year. The fast person makes a
mistake, [music] corrects it, pivots and
wins all while the slow person is still
filing the paperwork. Be [music]
aggressive. Be sudden. Machaveli said,
"Fortune is a woman, [music] and if you
wish to keep her under, it is necessary
to beat and illuse her. And it is seen
that she allows herself to be mastered
by the adventurous rather than by those
who go to work more coldly. [music] The
universe rewards momentum. It punishes
hesitation. If you want the advantage,
stop asking for permission. Just move.
Pause. Feel the resistance rising in
you. Some of you are listening to this
and your conditioning is fighting back.
You [music] are thinking, "But this
sounds manipulative. This sounds cold.
This isn't nice." You are right. It
isn't nice. Nature is not nice. [music]
History is not nice. The economy is not
nice. You have been raised in a nursery [music]
[music]
protected by artificial rules of
politeness. But you are not in the
nursery anymore. You are in the wild.
The sheep thinks [music] the wolf is
mean. The wolf does not care. The wolf
is fed. You have a choice. You can hold
on to your niceness and be the victim of
those [music] who don't. Or you can
integrate your shadow. You can become
capable of these things [music] and then
choose when to use them. A peaceful man
is not a man who cannot [music] fight. A
man who cannot fight is just a victim in
waiting. A peaceful man is a man who can
destroy you but chooses not [music] to.
That is the only position of true
morality. Strength. We have two more
rules. The darkest ones. The ones that
require you to look into the mirror
[music] and kill the part of you that
needs to be liked. Are you ready? Rule
six, the law of strategic [music]
silence. The void. We live in a world of
noise. Everyone is broadcasting. [music]
Everyone is signaling. Look at me.
Validate me. Hear me. This is why they
are weak. When you talk, you reveal. You
reveal your intentions. You reveal your
intelligence or lack of it. You reveal
your insecurities. Information is power.
And when you speak, you are giving your
power away for free. The person with the
unfair advantage is the void. Imagine a
negotiation. One [music] person is
talking nervously, filling the silence,
explaining their position, justifying
[music] their price. The other person is
sitting back, watching, saying nothing.
Who is in control? [music] The silent
one. Silence makes people uncomfortable.
They project [music] their fears into
the silence. If you don't speak, they
assume you are thinking something
profound. They assume you [music]
disagree. They assume you know something
they don't. And so they start to bid
against themselves. [music]
They start to offer more just to break
the tension. Cardinal Mazarene, the
great French statesman, [music]
had a motto, simulate and dissimulate.
And above all, know how to remain
silent. [music]
You must train yourself to be
comfortable with the awkward pause. When
someone insults you, [music] do not snap
back. Look at them. Hold the silence for
3 seconds. Watch them squirm. Your
silence [music] says your words are too
small to impact me. When you have a big
[music] plan, do not post it on social
media. Do not tell your friends. The
dopamine hit you get from telling people
[music] your goals actually reduces the
drive you have to achieve them. It
tricks your brain into thinking you've
already done it. Keep [music] it in the
dark. Mushrooms grow in the dark.
Diamonds form in the dark. Power builds
in the dark. Build in silence. Let your
results be the [music] explosion. People
should be shocked by your success
because they didn't see it [music]
coming. They didn't see the work. They
didn't hear the announcements. They just
saw the lightning strike. Be the
lightning, not the thunder. Thunder
[music] is just noise. Lightning does
the damage. Rule seven, the reputation
of unpredictability. [music]
If I know what you are going to do, I
can defeat you. If you are a nice guy,
[music] I know you will back down if I
press hard enough. If you are greedy, I
[music] know I can buy you. If you are
proud, I know I can bait you with
insults. Predictability is [music]
death. To have an unfair advantage, you
must be irrational, or at least appear
to be. Nixon used [music] this in the
Cold War. It was called the madman
theory. He wanted the Soviet Union to
believe that he was [music] volatile,
that he was crazy enough to push the
nuclear button if he was provoked.
Because they thought [music] he might be
crazy, they walked on eggshells. They
made concessions. They feared him. If
you are always consistent, [music]
people get comfortable. They take you
for granted. Sometimes you need to break
the pattern. If you are always
available, suddenly [music] disappear.
If you are always calm, suddenly show a
flash of cold anger. If you are always
agreeable, suddenly say no to a small
request without [music] explanation.
This keeps people off balance. It
reminds them that you are a dangerous
entity. It reminds them that your favor
is [music] not guaranteed. Machaveli
said it is better to be feared than
loved. Why? Because love is given by
them and they can take it away. Fear is
compelled by you. You control it. I am
not telling you to be a terror. [music]
I am telling you to be respected. And
respect comes from the understanding
that you are capable of walking away,
capable of saying no, and capable
[music] of changing the game. Do not be
the dog that comes every time it is
whistled for. Be the [music] cat that
watches, decides, and moves only when it
wants to. These seven rules are the
foundation. [music] They are the weapons
you carry in your pocket. But weapons
are useless if [music] the hand that
holds them is shaking. You can hold the
sword of Caesar, but if your hand is
weak, [music] you will drop it. You can
know the secrets of Rothschild, but if
your mind is scattered, you will
squander them. [music] The seven rules
gave you the external mechanics of
power. But the true unfair advantage,
[music] the one that no one can steal
from you, is internal. It is the
architecture [music]
of your own psychology. Most people are
building skyscrapers on a swamp. They
learn tactics, but they have no
foundation. They get a little bit of
[music] success, and their ego collapses
it. They get a little bit of money, and
their [music] impulses drain it. To keep
the advantage, you must become a vessel
capable of holding it. Machaveli [music]
was not just a political theorist. He
was a psychologist of power. He
understood that the greatest [music]
threat to a prince was not the assassin
in the hallway, but the delusion in the
[music] mirror. You have three internal
enemies that are stripping you of your
advantage [music] right now. We are
going to identify them, and we are going
to execute them. Enemy one, the
addiction to validation, [music] the
puppet strings. Look at your last five
actions. Did you do them because they
moved you forward, [music] or did you do
them because you wanted someone to say,
"Good job." The need for validation is
[music] a leash. And the moment you put
it on, you hand the handle to society.
The outlier does not [music] operate for
applause. He operates for effect. When
you post your gym [music] selfie, you
are trading the internal power of
discipline for the cheap currency of
[music] likes. You are selling your gold
for plastic. Stop it. The most dangerous
man is the one who does the work in the
dark and refuses to show it. Why?
Because he is building internal
pressure. He is not releasing the
energy. [music] He is compressing it.
When you keep your winds to yourself,
you grow a sense of superiority. [music]
Not arrogance, gravity. You walk into a
room knowing what you have done, [music]
knowing what you are capable of. And you
don't need anyone to confirm it. That
[music] is an unfair advantage because
while everyone else is dancing for
attention, you are watching them.
[music] and the watcher always controls
the performer. Enemy two, the fear of
being the bad guy. We are raised on
cartoons where the hero is always nice,
[music] always honest, and always wins.
This is programming designed to make you
a worker be. In the real world,
effective people are often disliked. If
you want to change anything, your
[music] life, your bank account, your
industry, you are going to upset the
status quo. You are going to make people
jealous. You are going to make people
uncomfortable. If you are afraid of
that, you will unconsciously sabotage
your own success [music] just to stay
safe in the herd. You must develop the
stomach for conflict. It is okay to be
the villain in someone else's story. As
long as you are the hero in yours. If
you fire an incompetent employee to his
family, you are the [music] villain. To
your business, you are the savior. Who
are you loyal to? [music] If you stop
drinking with your loser friends to
build your business, to them you are
arrogant. To [music] your future self,
you are loyal. Pick your loyalty. You
cannot save everyone. Attempting to do
so is just vanity disguised as altruism.
Enemy [music] three. The illusion of
tomorrow. I'll start on Monday. I'm
waiting for the right time. This is the
language of the prey. The predator lives
in the eternal now. There is no
tomorrow. Tomorrow is a concept. It is a
hallucination. The only thing that is
real is this [music] second. The unfair
advantage is the ability to close the
gap between thought and action. [music]
Most people have a gap of days, weeks,
or years. I should write a book. 10
years later, I should write a book.
[music] The outlier thinks I should
write a book. And that night, he [music]
writes the first chapter. Shrink the
gap. If you can shrink the gap between
idea and [music] execution to zero, you
become terrifying. You become a force of
nature. While others are planning, [music]
[music]
you are doing. While they are
correcting, you are finishing. Carl
Jung, [music] the Swiss psychiatrist,
talked about the shadow. It is the part
of you that you hide. [music] The
aggression, the greed, the desire for
dominance, the coldness. Society tells
you to repress [music] this. Be nice. be
humble. But repression creates sickness. [music]
[music]
It creates weak men who explode in weird
ways. The Machavevelian path is not to
repress [music] the shadow, but to
integrate it. You need your aggression.
You need it to defend your boundaries.
You need it to close the [music] deal.
You need it to wake up at 4:00 a.m. when
your body wants to sleep. You need your
greed. You need it to demand what you
are worth. You need it to refuse [music]
to settle for mediocrity. Don't kill the
monster. Leash the monster and use him
to pull your chariot. A harmless man is
not a good man. [music] A good man is a
dangerous man who has his danger under
voluntary control. [music] Be dangerous.
So where does this leave us? You now
[music] have the seven ruthless rules.
The synagogia strategy. Eliminate
resistance through deception, not
attrition. Information. [music]
Asymmetry. Know what they don't know.
Weaponized pragmatism. Fluidity [music]
over ideology. Be what the moment needs.
Manufactured necessity. Be the oxygen
they [music] cannot breathe without. The
uda loop. [clears throat] Speed kills.
Move faster than their logic. [music]
Strategic silence. The void that compels
them to reveal the truth. Unpredictability.
Unpredictability.
The fear that commands respect. And you
have the internal citadel. Kill the need
for validation. [music]
accept the role of the villain.
Integrate the shadow. When you combine
these, you [music] stop playing the game
on hard mode. You stop begging the world
for permission. [music] You stop waiting
in line. You realize that the door was
never locked. You were just too polite
to kick it open. This is not about being
evil. [music] It is about being
effective. It is about respecting your
own potential [music] enough to stop
handicapping yourself with the rules of
the mediocre. The world is not waiting
for you to succeed. [music] The world is
indifferent. It will grind you down if
you let it. But if you apply these
rules, if you become the outlier, [music]
[music]
the world will not just respect you. It
will make way for you. Because the world
always makes way for the man who knows
exactly where he is going and who
carries a sword to clear the path. But
be warned, once you start applying these
rules, you will change the people around
you. The ones who love you for your
weakness will get uncomfortable. [music]
They will say you've changed. They will
try to pull you back into the bucket.
This is [music] the final test. Can you
stand alone? Can you walk the path when
the herd is going the other way? [music]
Most people can't. The pressure of
conformity is the heaviest weight in the
universe. That is why the top is lonely,
but the view is [music] worth it. Are
you ready to pay the price? Think about
that. If this opened your eyes,
understand [music]
this is only what I can show publicly.
There are videos I cannot upload for
everyone. [music] There are aspects of
dark psychology that I simply cannot
discuss publicly on YouTube without
being censored or demonetized. The
algorithm [music] suppresses the most
powerful information. Those exist behind
the join button. [music] If you're still
here, you're not like the others.
Subscribe if you haven't. But if you
want what's hidden, click the join
button and step into [music] the
architect level. You will unlock
exclusive uncensored videos that dive
[music] into the deepest parts of the
human psyche. Most won't. That's the point.
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