YouTube Transcript:
Shopify Tutorial For Beginners 2024 - COMPLETE GUIDE

in today's video we're going to break
down exactly how to create a profitable
shop advice store from beginning to end
this video is going to be for beginners
we're going to cover everything from how
to design your store how to set up the
settings how to launch Facebook ads and
do organic traffic a lot of the other
videos out there at the moment are so
old a lot of the courses out there that
you can buy are just repackaged
information that we are going to cover
today you're probably wondering is it
worth me launching a Shopify store a
Shopify store can create passive income
for you it can create your multi-million
dollar business just like it did for me
I'm the founder of Udi and over the past
4 years I've done $450 million in
Revenue just on Shopify alone it's
created an amazing life for me and it
can for you as well you don't need to be
smart you don't need to know how to do
code all you need is a willingness to
learn and just follow the step-by-step
process that I outlined today one of the
best things about what we're going to
learn today is you don't need a family
inheritance to get started you just need
a couple coup of hundred bucks and the
risks are very very low we're going to
cover how to create a branded Shopify
Drop Shipping Store and also how to just
create a beautiful brand that you can be
proud of so a lot of the old videos out
there are talking about just using
AliExpress to do Drop Shipping today
we're going to cover how to create a
branded Drop Shipping Store or just a
brand in general using what we call a
3pl which is a thirdparty logistics
provider in today's video we're going to
cover each of these sections first we're
going to cover common questions around
Shopify next we're going to show exact
exactly how to find the ideal product
that's sure to work then we're going to
show you exactly how to create and
design your Shopify stores so customers
trust it and use it to purchase we're
also going to cover the best apps to use
which can be super overwhelming for
beginners we're going to cover things
like fulfillment which is how your
customers are going to get the product
and their tracking number we're also
going to cover shipping zones and
payment methods we're going to cover
both forms of marketing both free
organic marketing for those that don't
have a budget and then also paid
marketing on the most powerful two
platforms that exist right now Facebook
and Tik Tok we're also going to cover
the setup of Google ads which is another
main traffic Source then we're going to
cover some technical things like what is
a pixel and how do you install it on
your store we're going to do a
beginner's guide to email marketing and
SMS marketing which lots of people
Overlook and is crucial to success
unlike all the other videos out there
I'm also going to cover hiring and
customer service and finally we're also
going to touch on wholesale and Retail
because how good would it be to get the
product that you create today on a shelf
of something like Target while this
might seem like a long video it's going
to teach you absolutely everything you
need you can skip to each section if
you're already familiar with the section
that I'm talking about but by the end of
it I guarantee you'll have a great
understanding of how to build your first
profitable Shopify store so the first
common question I get around Drop
Shipping and building a Shopify store is
how much time is it going to take me
this is one of the main beauties of Drop
Shipping it takes you about a day to set
up your store about 7 days to coordinate
with a supplier and you can be making
money within about 8 Days the second
question I get is do I need any prior
knowledge I know lots of people that
have created successful Shopify stores
with very little knowledge prior it does
definitely help if you understand how to
log on to Facebook and how to create an
email which most people now do asides
from that everything is made very very
simple and we're going to cover all the
nuances that you need to know this makes
this business model really appealing to
anyone that wants to get started whether
you just want to side hustle or you want
to create a full-time job the third
question I get asked is how much do I
need to get started the only main cost
that you're going to have to pay
especially if you're doing free organic
marketing that we're going to cover
today is you need to shop store which is
around $29 a month I'll put a link for a
free trial in the description and also
just a domain which is about $9 to $20
per month hopefully you'll be able to
get some initial sales in the very early
week so that you can offset these costs
and be profitable from the outset that
being said if you do want to do some
forms of paid marketing like on Facebook
or Tik Tok it's great to have about $500
to $1,000 another common question I get
is should I be selling on Amazon versus
Shopify these can be very very different
things well it's great that you've got
your own product that you could list on
a Marketplace Amazon relies on search
engine optimization this is where you
need to rank really highly when you
search the product on Amazon while this
is possible it definitely is a different
skill set to what we're going to cover
today Amazon has a load of problems such
as you never own your customers data so
you can never remarket to them and
expand your brand it's also really hard
to figure out the logistics of it it can
also be super competitive and Amazon can
shut you down anytime that's why I much
prefer teaching beginners how to do
Shopify Drop Shipping as a first step so
now you have that brief overview let's
get into the most important part which
is picking your
[Music]
product this is where a lot of people
get stuck they're like I don't have any
ideas I'm not Steve Jobs the good news
is you don't need to be a genius and
have lots of ideas you just need to
follow this step-by-step process there
are a lot of tools out there both free
and paid that can find you the perfect
product at the perfect time so let's
jump onto the computer and walk you
through them so first up I'm going to
show you a free method on how to find
winning products this is for those
people that have a bit more time on
their hands and don't want to invest too
much money in the research process there
are lots of benefits of using a paid
tool which I'm going to get into in a
second all you need to do is go to your
Facebook feed and scroll down and you'll
see that there's a lot of ads that are
popping up from Brands if you want to
just see ads you can go to the free tool
turbo Ad Finder and download the Chrome
extension click add to Chrome ADD
extension then all you need to do is
come up here you can pin it to the your
extensions and click ads only now this
will then filter your Facebook feed just
to show ads and it will just speed up
your research process now some
fundamentals when we're looking for a
winning product you need to be able to
determine whether the trend is saturated
as in it's been around forever customers
have lots of options to buy the product
such as they could just go down the
street to a department store and
purchase it themselves for much much
cheaper or if it's a brand new trend
this requires a little bit of time and
thinking you also need to understand
what an evergreen product is versus a
new hot Trend an evergreen product is
something that never really goes away
for example these bed sheets here bed
sheets are always going to be around
versus maybe a hot Trend that you could
do which is maybe this period pain belt
which is has been trending for a while
now this was probably going to get
saturated and go away we're looking for
a hot Trend that isn't saturated so
let's say we wanted to research a little
bit more about this period pain belt
what we could do is we could just write
it into Google and we can see how many
results actually pop up for it you can
see that so many people are selling the
exact same product this is what I call
saturated it's not the best product to
go into especially if you don't have
lots and lots of marketing experience
because you are competing with them you
need to outm Market them which if you're
a beginner you really want to make it
simple for yourself and verse very very
few competitors typically with these
Trends there's sometimes Market such as
in Germany or Australia where that the
trend isn't actually saturated whereas
it may be in the United States where
Drop Shipping is rampant this is when
you can use a tool like Trend rocket all
you need to do is go to Trend rocket.
now this is a paid tool but it does
compile a lot of Trends and a lot of
marketing in one place you can click to
start the free trial on the lowest plan
you'll be directed to a page with some
amazing brands that you can look at now
asides from being saturated there are a
few other things to consider when
launching your product and this is why
design Trend rocket so you'll be
directed to a trending brand section
where there's some great brands that you
can look at you can click this search
button down here to see thousands of
Brands you can use the filters here to
look at things like likes reviews and
the amount of Facebook ads a brand has
one of the most useful thing for
beginners though is this trending ad
section so when you land on the trending
ad section you're going to see a wide
range of ads at the top Shopify Brands
you're going to see things like smart
bird devices here you've got heart rate
monitors and diabetes these socks this
will really get your brain ticking
around some trends that you could go
after it does a good job at filtering
out really poor Drop Shipping things
where people are just grabbing
AliExpress products doing no branding
and selling them as you can probably
tell that's not the best way to go about
it because customers lose faith in the
product and it is very very competitive
alternatively there is another section
called featured products now this is
actually why I created Trend rocket
remember how I just said that you needed
to go to Google in each of these regions
and really try to figure out is that
Trend existing somewhere this is what
trend rocket was designed for you can
click this view product details here to
get an extensive overview of where the
product is getting sold and what
suppliers are actually selling the
product it also has something that's
really important to consider which we
haven't talked about yet which is gross
margin gross margin is the amount that
the product costs you to ship to the
customer and buy from the supplier
subtracted from the total revenue so if
you're selling something for $100 and it
costs $25 to buy the product and get it
to the customer you've got $75 remaining
which is your gross margin why is this
important because the more gross margin
you have the more you can spend on these
advertising platforms to acquire the
customer hopefully leaving more profit
for you left over to take home you can
scroll down to the supply information
you can see the factory names and click
up here to go to the supplier and go to
the link to the product there should be
a very similar product in Alibaba that
you can then contact the supplier so
while Trend Rocket's saying that this
has a gross margin of $45 I think we
want a little bit more than that the $59
price range probably isn't enough so
we're going to come back to featured
products and we're going to look at
something that has a great gross margin
so we can click through to this product
here the O2 ring by wellu and you can
see here that this has got a much nicer
gross margin at $9 so now we know it's
got a gross margin is it going to be a
good product we really want to think
critically about this one of the best
things that I do to ask myself is does
this solve a problem and can I make it
unique in some kind of way the next step
is to a bit more research into the
product you can click here learn more
brand details and you can see how that
brand is tracking over time you've got
these tabs here to really dive deeper
into the brand the trend viability
report will help you understand where
they're running ads such as Australia us
and Great Britain which is shown here
it'll also show you the trust pilot
reviews this indicates how satisfied
customers are with the product is it
solving their problem you don't want to
sell a product that is getting terrible
reviews because your days will be
numbered you can scroll down you'll get
some information about the brand you can
check out their their traffic and their
estimated Revenue as well which is a
great indication and also see their
entire text stack if you really want
more inspiration you can click the
Facebook ad section and really check out
some of these ads to learn more about
them this brand has multiple amazing
products and you really want to make
sure that they're running ads for that
specific product because if they're not
running ads for that specific product
chances are that it's not profitable for
them once you found a trend that you
really like it's really important that
you create some form of customization
for the product for example is there a
unique feature on this ring that you
could create to make it unique to
yourself so today's video we're going to
use this product as an example now this
product is saturated it's been on the
market for a while while I haven't drop
shipped a product we created a really
high quality product and use a 3pl we
did sell millions of dollars worth of it
this is how I know that you can both
Dropship and brand this product if you
weren't using Trend rocket all you need
to do is go into AliExpress and write
incoming dog bed again I'd like to
reiterate that if you are a beginner
this isn't the product for you you want
to find a brand new trend you can see
here that there's a wide range of
suppliers and if I went to Alibaba you
could also see that there's a wide range
of suppliers they would generally be a
cheaper price but a higher order
quantity if you're starting out with
very little money you're going to want
to use something like AliExpress I can
hear you shouting through the screen
hang on a second Alibaba and AliExpress
what's the difference this is one of the
common mistakes that I see a lot of
people teach teing AliExpress is the
main tool of choice for drop shippers
this is because the suppliers on there
Will Ship one unit to your customer
Alibaba sometimes you need to convince
the supplier to do Drop Shipping for you
and buy larger quantities so you're
probably wondering why would I use
Alibaba if your product is only on
Alibaba and not on AliExpress that is
one of the most positive signals that
the trend hasn't been saturated because
as soon as it goes on to AliExpress
hundreds of drop shippers flock to the
product and start shipping it so while
it's great that you found a trend that
isn't on AliExpress yet you still need
to convince your supplier on Alibaba to
do Drop Shipping for you alternatively
you need to buy a few units and ship it
to a warehouse like a 3pl or fulfill the
orders out from your house which will go
through in a second if your product is
on AliExpress and it's not saturated you
can't find 100 competitors then great
you should be able to set up Drop
Shipping and get selling right away
[Music]
so how do we find a good supplier it's
really important that we pick the right
supplier and partner for our business if
not there's going to be a range of
problems such as long delivery times
incorrect orders and poor product
quality this is going to create unhappy
customers which can get your Facebook ad
account and your payment processing
accounts banned AliExpress is generally
pretty good at showing the reviews of
these suppliers you can see that this
has got 490 sold but it's only got a 4.4
star rating so you really want to scroll
down and pick someone that's got a lot
of units sold but also some good reviews
so you can see this product here it's
$16 AUD with a 4.7 with 1,200 units sold
so this supplier seems relatively
credible once you're on the product page
make sure you scroll down and check out
the product information you can just
check out these reviews and make sure
they're legitimate if there's lots of
reviews without photos and really broken
English chances are that they could be
fake make sure you spend at least 5 to
10 minutes don't just spend 2 minutes
like I just did and now you're ready to
contact the supplier now if you're just
getting started you don't technically
don't need to ask the supplier when a
customer places an order with you you
can actually just go into AliExpress and
fill out the ordered details the problem
with this is it's going to rock up in
Chinese packaging with no custom
branding and you're going to create a
very poor customer experience this is
why you should be contacting your
supplier and providing all of your logo
and your branding and understanding
about their delivery service their
returns policy just all of those things
that are really really important if you
are a little bit confused about what
supplier to use you can use a tool like
zendrop this actually has vetted
suppliers of 3pl in China as a lot of
other tier one countries it also helps
you within later stages like fulfilling
to customers and tracking labels but
there's no reason why you can't do it
yourself all you need to do is create an
account once you have an account you can
just scroll over to the supplier's name
here and click contact now once you've
got your messages up then you're going
to use this supplier template that I
prepared for you it's really important
that you stand out from all of the
messages that this supplier is getting
the supplier really wants to make sure
that they're not wasting their time
providing a premium service to you this
is why you really want to increase your
credibility and your communication by
laying things out like this as well in a
numbered format you're able to
understand if the supplier answers each
question and how well their
communication is I'll leave a link in
the description for this Outreach email
the main things to point out is how many
orders can they handle per day also do
they have access to express shipping
lines the typical time frame for a Drop
Shipping delivery can be over 30 days
unless you use one of these Express
lines if you do 30-day delivery
customers are going to give you negative
reviews and your business is going to
get shut down really really quickly you
want to understand the shipping cost for
the product so you can do that gross
margin calculation that we talked about
earlier and understand how much you can
spend on ads this USA warehousing is
really good for when you want to expand
they can just ship the product from
China to the USA warehousing and do the
Fulfillment from there to shorten the
times and increase customer satisfaction
number four is really important which is
what you guys are here today to
understand how to custom brand your
product number five for getting a sample
is also really important because you're
going to need to use this sample to
shoot original content which we're going
to cover today that original content
includes photos for your website and
videos for your ads well suppliers will
have some images that you can use for
your product I don't recommend it
because lots of other people are going
to be using those images as well as you
don't understand if that supplier has
actually taken those images what can
happen is they can actually counterfeit
the images themselves you then use them
original owner such as you know the udie
then reports that imagery and your
Facebook ad account gets banned so it's
much much better to own the copyright
yourself and take the photos yourself
the refund policy is really important as
well you want them in writing to admit
that they will refund faulty products
that is their fault and finally you want
to get the communication on WhatsApp or
WeChat just to speed up the
communication one thing I will say is
that Alibaba does have some level of
buyer protection but to get that buyer
protection it's much better to talk on
Alibaba so Alibaba has all of those
records and finally you want to sign off
in a professional manner with a proper
business name once you've sent this to
your supplier don't just stop there you
want to send it to three or four
suppliers so that you can compare the
costs that the supplier is charging you
can then use this to negotiate to get
the price down and get the perfect
supplier for your business so for those
people that are wanting to use Alibaba
rather than AliExpress maybe the
products not available on AliExpress
very very similar it's a similar
ReachOut template and you are also are
looking for reviews now the amount of
orders that are generally placed through
Alibaba are going to be less cuz they
buy larger quantities but you can just
have us skim through and find someone
with a decent amount of reviews one
thing you can do is use this filter up
here for trade Assurance trade Assurance
basically means that Alibaba will
protect you if something goes wrong to
use let's say you order a th000 dog beds
and they all break all of the Zips are
broken they the completely wrong color
as well Alibaba will actually just let
you send in photos and they'll give you
a refund for that the main things to
understand about that is to be very very
specific on the order so you can use all
of your communication through Alibaba
through the the chat and make sure you
know if you're going to use colors you
want to be very very specific maybe
you're going to get actual samples from
the supplier and use them on the actual
order so it can be a little bit
confronting for new people the truth is
the supplier wants you to make money you
want to make money you want a good
relationship so they'll generally look
after you um I just suggest getting a
sample before you get the product the
other thing that you can actually do
through Alibaba is get what's called a
QC which is a quality control a QC will
go to the factory and check the product
based on what you actually ordered so
you can send photos to the QC and be
like look at the zip on the bed or look
at the color make sure it's panone 319
or something like that and the QC will
actually go to the factory and check the
products before they get shipped to your
customer the other thing you can do with
Alibaba is you can look down here and it
might say Trading Company you're not
actually directly buying from the
factory you're using what's called an
agent this can be challenging for a few
reasons firstly the agent's going to
take a cut so your price not might not
be as good as it could be second if
there are any problems who's going to
take responsibility for that so I
generally try to avoid trading companies
definitely do a bit of research have a
look at the company profile have a look
at their factory make sure they're all
legitimate and they've got some good
reviews and it should should work out
fine so you found your supplier of
choice you've got a sample that you've
signed off that you're really happy with
you understand the cost and the pricing
of the supplier now it's time to set up
your Shopify store you're probably
wondering is Shopify the only platform
that I should be using for my store
there's only two Alternatives right now
that you could consider and that's big
Commerce and web flow web flow in my
opinion just isn't quite there yet for
e-commerce but they are making a lot of
improvements over time big Commerce
unlike webflow is designed for
e-commerce but Shopify just has more
apps more functionality and is more
trusted with consumers in their checkout
process so you might just get an
increase in conversions I also think
it's way easier to use when you're
connecting to a 3pl or or connecting to
an app so your supplier can ship the
product Shopify has just got way way
more options cuz it's the market leader
so to get started on Shopify all we need
is an email you can click the link in my
bio it is an affiliate link they've got
a free trial operational at the moment I
think that is limited but they always
generally have some kind of offer you
can enter your email in here and say I'm
just getting started and you can
actually just skip all of these prompts
now you need to fill out your Shopify
name this is only internal so your
customers aren't going to see this this
isn't the domain name you just this is
just an organizational thing for
yourself so I'm just going to call this
Davy dog beds and we need need to make
sure that we select the correct country
that we're going to be selling the
product in this is going to help all of
our settings in the back end so I'm
going to start selling this in Australia
but you could do United States or UK
depending on where you're from and now
we need to create the Shopify ID and it
will just take a couple of minutes to
build your store and you can see now
you're set up in the Shopify portal this
is where all the magic happens this is
where you create your multi-million
dollar shopified brand this can feel
quite overwhelming this platform but
we're going to break down every section
that you need to know so you can see
I've used Dave's dog beds up here that's
internal only is that the best name that
we can create for our business probably
not I do think people overthink this
step your business name will really
shape around your product and your
branding Google that is a completely
madeup word there are a few requirements
that you need to think about firstly you
need to make sure it's not infringing on
any other business's trademarks or
copyright rights you can simply Google
the name you're thinking and if you can
see that there's a clear competitor stay
clear of that you can also search the
trademark Registries of your country the
second thing is you really want to make
sure that you can get the domain name or
if you're selling in the UK get the doco
doou or if in australia.com AU the final
thing is you want to make sure that your
name is easy to remember easy to spell
and easy to hear when you're talking
about your brand on a podcast you want
the person to easily be able to go into
Google search the exact name and You' be
on the top of the search ranking to not
waste too much time of this you can
actually just go business name generator
in Google and you can come to any any of
these free tools and I can just write
dog beds comfortable and it should give
us a few options dog Lazar you can click
on this and it will check the domains
this do com is taken so we don't want
that dog VI seems free we can just
search dog VI and you can see that
there's a Facebook for that product but
it's probably pretty safe to use you can
write dog vo trademark and I can't
really see anything popping up here
naturally you'd spend a little bit more
time on this making sure that it's all
clear but I think we can use dog vo.com
the next step we can go to canva.com one
of the most amazing free tools you don't
even need to hire a designer anymore and
all you need to do is write in logo and
you'll get a ton of options here you
want to pick one that's appropriate for
you A Simple Text logo should be fine we
can try this one we'll go more of a
premium brand F your logo again is
something that a lot of people spend a
lot of time on initially which doesn't
really matter all it needs to be is
credible so people don't think you're a
Drop Shipping scam and then it also
needs to align to your product category
you don't want it to just be completely
let's say it's environmental and you're
doing something that's completely not
environmental it just won't make much
sense if you want to spend a bit more
time on this we're going to cover how to
hire people using things like upwork
where you can easily hire a $5 to $30 an
hour graphic designer to design you a
logo in just a few hours but I'm going
to go DV just going to reshape this I
think I'm knocking off the Dior logo
and we can just delete this background
reenter it and you can save this logo
for free now you've got this logo there
are a few steps that you need to do so
this logo is going to be both on our
website and it's also going to be on our
packaging hopefully this will really
give a custom branded feel to the
product that you're shipping to
customers so you'll need to provide this
to the supplier they may give you
something called di lines where you
actually need to create the full
packaging yourself and put it on the
dial lines that that's if you want to
get really technical about it but
chances are the supplier is just going
to grab your logo and put it on the
placement you do want to get a photo of
it before they start shipping to
customers make sure the dimensions and
the colors look
[Music]
good but the other place you're going to
do it is you're going to come into the
shop of f store and you're going to
click this online store and this is
going to give us all the options of
themes and we're going to put our logo
on this theme somewhere the default
selection nowadays on Shopify cuz this
is a recent video for you is the dawn
theme this is a new Shopify 2.0 theme
and it's free and very customizable if
you wanted to you can come into the
theme store which is just down here
personally I think if you're getting
started you need to save as much money
as possible and you're just trying to
get those first few sales you don't need
to use any of these themes you can just
use the dawn one you're just going to
click customize up here and we're going
to enter What's called the theme editor
now this can feel a little bit
overwhelming as well but trust me it is
super intuitive on the left here you've
got all of your sections on the right
here you've got the preview and then up
here you've got the changing of the
screen so you can go to mobile desktop
or full screen you see if I change
mobile the preview is going to change as
well I recommend actually editing your
theme in mobile version to begin with
this is because the majority of your
traffic that comes onto your website is
actually going to be on mobile to edit
our logo you can see there's a
placeholder Davy's dog beds we're not
calling that so to upload your logo
you've got two options you can click the
edit brand section here now this is
Shopify attempt to make your branding
very consistent across your store
branding is one of the most important
things to have consistent you want it
consistent on your Facebook ads your
email and on your website so that when
people see all of these bits of
information they know they're in the
right place they know you can trust it
and it's credible you we all have that
experience of getting this really poorly
designed email we click through the
website it's a different color palette
and it's just really really confusing so
this is shopify's new section but you
can use the old way of doing it and you
just click change here select and you
can just upload any images that's in
your download folder so you can see
that's now added a lot of padding around
here padding is also another really
important design principle that we're
going to talk about today all of these
small things like design principles just
build trust and if you've got this large
section here it's going to take people
longer a scroll it just looks Scrappy no
professional website does it so to do
this all we need to do is come into
preview and we can go just select the
logo and click crop and save that and
then we can click edit and we can change
the image upload the new image and the
padding should be gone that looks much
much better so once you've got your logo
the next step is to just fill out the
rest of this information you can change
any of the blocks over here and you can
remove them one of the best steps that I
recommend at this stage is going to your
favorite e-commerce website maybe not
something as big as gym shark but
someone that you know that's doing
decent amounts of sales and really just
have a look at how they've set out their
layout things like videos probably isn't
necessary for you to set up in the very
early stages it's a very brand focused
feature of a website and you don't
really have that many videos right now
copy their layer and get all of the
things that you need so for example this
section here there's multiple products
that it's recommending and we're in only
one product store we're only custom
branding one product at this stage to
get rid of the section you can just
click this little eyeball here it will
just hide it and we can also add
sections down here depending on what you
can see on your favorite e-commerce
website the great thing about the theme
editor as well is you can actually just
click on these buttons to get the
customer experience on what they would
see next right now there is no products
in here so that's the next step that we
need to do to do this we just come into
Shopify we can click this little X here
we can go into products and add your
product this is where we're going to add
all of the information for our product
now this is a big topic this separates
the people that get sales any initially
versus the people that drive a lot of
traffic to their store and people just
leave straight away cuz they just don't
trust it this is where your inner
marketer needs to come out you need to
understand basic copywriting principles
which we're about to go into you need to
make sure your images are crisp which
we're also going to explain how to do so
I think this is a perfect time to start
talking about conversion rate
optimization a lot of people even if you
pick the perfect product you're going to
drive traffic to the website and you're
going to get no sales I want you to get
your first sale and get addicted to the
process and conversion rate optimization
encompasses a lot of things it's
basically just a fancy way of saying how
many people come to your store and
actually purchase the product to show
you a good example I'm going to go to
another website that's selling this
product so you can see that there's a
few conversion rate factors that you can
kind of emulate with your product again
I wouldn't be doing this one the three
main things we can break it down is
imagery website hierarchy so basically
the website structure and functionality
and then also the copywriting which is
really important so getting really
really crisp imagery is important as I
said you can use your iPhone you could
go on Amazon and buy a really cheap
black box you could also get a white
sheet put it next to a natural light
source like your window and take photos
of the iPhone but if it's not going out
crisp enough that you can compete with
competitors you may just need to Google
some e-commerce photography there's lots
of services now where you can get your
supplier to send the product to this
photographer they'll edit images in 2 to
3 weeks and they'll come out really
nicely you're also going to need these
lifestyle images as you can see here
this is the product actually being used
if it all looked like this this white
contoured background then your website's
going to be quite boring so that's kind
of your list you need some lifestyle
imagery which again you can take
yourself or and you need some white
contoured shots but that highlight the
product if we look at website structure
we've also got these icons which are
very very easy to download you can just
write in icons here and you can come to
something like flaton and you can just
buy and download the licenses for these
and that'll give you a really
professional feel most businesses use
those icons now we'll come to the actual
product page to understand what kind of
copy and photography we need you can see
there's a mixed range of Lifestyle
images influencer shots people showing
how the products actually used another
great thing that you can do and design
is competitor table that shows your
product versus other people on the
market and another good thing that you
can actually design is also a size guide
this is especially important if you're
going to do something like clothing or
something where there's multiple options
you customers the confidence to actually
uh purchase the right product it's going
to reduce returns as well the other
thing that we should talk about is
copyrighting now there's lots of
Frameworks that you can uh Google and
learn a little bit more about
copywriting I'm not going to go into it
now because it's a big topic I think
I've done an hour video on it before but
there's two Frameworks the there's the
Ada framework which is awareness
interest desire and action and then
there's the pass framework as well which
is problem agitate and solution you can
use that frame framework to lay out the
hierarchy of your copy so the problem
for our product maybe um anxious dogs
talking about that using a story to
agitate the solution like the dog can't
sleep and you're trying to do work and
then coming through with the solution
which is your product you can see how
that's much more enticing than just
saying this is a dog bed these
Frameworks are great to use on your
advertising platforms like Facebook
which we're going to show how to set up
in in the future for websites I do just
recommend going to check out some of
these uh some of the competitors but
also people that that you respect in the
industry um and making sure that you
just kind of tick all the boxes uh that
that are here these accordians that you
can see on here are very very easy to
set up with Shopify 2.0 themes and allow
people to kind of expand to learn more
because one thing you don't want to do
from a conversion rate point of view is
have big blocks of text that really stop
people from finding the key information
which is the price product um and then
you know the the variant selector here
and then the add toart button you want
to make sure that that's very very easy
to find so now you know all of that
let's set up our first product and show
you exactly how our new store is going
to look so again you come over here onto
the left tab and we're going to set up
our first product here it's nice and
easy click add your products on Shopify
and it this is now in a draft stage so
you can start typing this up this won't
come active on the store until you click
save but we can just call ours a uh um
thir dog
bed and this is going to be the title
and that you're going to see now when
you click that it's actually going to
change this search engine listing so
typically SEO for new stores is very
difficult okay it's a skill it's an art
form in itself and if you are going to
want to run SEO you need to be an expert
in that unless you're entering a less
competitive space so you may need to
also hire an agency to get your SEO
right but in the early stages you
probably don't need to worry too much
about this this meta description will um
be populated by up here the the one
thing I do recommend is just checking
this URL handle making sure that this
isn't heaps heaps long because that can
cause issues so if I did fa dog bed for
poodles or something like this it could
just make it really really long and that
can cause cause you issues in the future
so if I wanted to I could just go for
dog bed and just keep that URL nice and
clean but I'm just going do dog bet up
here and now we've got the title we just
need to um add the description so again
you can come to your uh we could just uh
let's just add some text here um test
test and just show how that's going to
affect us sore because I think it's
really important to understand the
actual design when you're considering
copy copy is going to be laid out in a
certain way on the store and we just
want to make sure that we understand
that before we go writing because it's
going to determine how much writing we
actually need to do if that makes sense
so we're going to come to the view store
you can see it's now available in our
store there's no images or no pricing or
anything like that and you can see how
this layout's actually going to look to
add the images we just click add files
and you want to keep all of your images
a consistent size so this might be
something that you actually want to tell
your e-commerce photographer um what
size images you want generally images
are in square format so we're just going
to add a couple of these images that
we've got now all we need to do is click
save now you should upload and we can
click preview and this will take us over
to our Shopify store and you can start
to see what the actual theme is going to
look like Shopify has these accordion
sections this uh theme this Dawn theme
actually has these sections which is
great this is editable in the theme
editor we'll jump in and show you how to
use that in just a second so really here
all we need to do is call out some
features and benefits so I can write
something like that up so we're calling
out the machine washable cover just the
main things because people might not
expand that category we're talking about
some really strong benefits that our
customer really cares about um where
also you know using some social proof
saying that you know we're the best dog
bed in Australia so I can just save that
refresh I can click preview here and you
can see that's starting to look pretty
good so to edit this section all we need
to do is come back into the theme editor
click customize and I want to look at
the mobile version remember most traffic
is going to be mobile I can come to this
product I can actually just click there
now and you see it's starting to shape
up really nicely if we wanted to edit
anything like this davies's dog bed that
was just because that's the store I set
up I can just click this little I here
and it will vanish which is great um and
then if I want to change this material
section all I need to do is on this
right hand side I could say um I
probably wouldn't say this in these
words but I could just say like 100%
polyester um removable cover I've
already said that but I'm just going to
say it again for the example sake and we
can expand that category and you can see
that there's plenty of information there
so I can just click save there now as
you scroll down there are some sections
you can change them depending on the the
comparison website that you're using but
I can just select image and I want to
just add a size guide you can see that's
now cropped wrong so all I need to do
here is Click adapter image again
everything's going to kind of be on this
right hand side so Tinker with that or
on the left hand side and we can see
that our product page is starting to
shape up nicely I can just check that on
desktop and it's looking pretty good
once there's a few more images here it
will look pretty Fresh So to complete
our product setup we need to do a couple
more things obviously we can't give away
the product for free so we're going to
come into back into the product and
we're going to complete the setup so I
would definitely add a few more images
now the pricing this again is going to
be dependent on how much it costs to get
it to your customer let's just say it's
$99 for this one the compared price I'll
just show you what that is it's uh let's
say it's 99 and it's compare it 129 you
can come in here and I'll just preview
this and so this is what brands use to
indicate that it's on sale you can see
there's the original price and then
there's the strike through price there
and in terms of taxes I'm going to show
you how to set up taxes and explain that
a little bit because I think that that's
one of the most confronting things for
people so I would leave charge taxes on
this product set up depending on where
you're selling cost per item now
customers won't see this it says it
there cost per item is important for you
to fill out because it's going to help
you understand your gross profit margin
Shopify has a range of reporting that
they have in their back end and if you
don't have the right cost per item it
can throw that out a little bit I
personally like to use this cost per
item to include everything including the
career cost to customers but not
including marketing because that's
variable depending on how much you spend
on marketing it it's going to go up and
down so you can basically then get this
metric a daily basis like because if you
sell 10 beds and it cost $10 it's going
to be $100 you can get your total
revenue minus this cost per item minus
your marketing and understand close to
your net profit there's obviously
operating costs there so if you're
struggling with the finance side of
things just the best best thing I could
say is you know just get started you can
watch a couple of YouTube videos on um
gross profit net profit those kind of
things so I'm just going to put $10 here
so then you've got inventory here now
this isn't really going to affect you
too much initially but I do recommend
you fill it out now the typical way that
we do you know SKS is you want to
understand what it is but you also don't
want to limit yourself in the future uh
by making it kind of too simple it's a
good organizational tool a typical thing
that you do is the first two letters is
going to be kind of the category of the
product so this is going to be DB for
dog bed um because if let's say I bring
out um you know dog vests or something
like that it would probably be dog vests
or if I wanted to bring out cat beds it
would be CB because then it's going to
when we export all of the data this
might be getting too granular but it's
going to put all of those rows on the
exact same row on a spreadsheet so it
just keeps keeps things tidy so this
might be dog bed gray so this is the
unique element uh that will different
differ this from the pink dog bed that
we added onto our store in a different
way so barcode this is again for your
intern purposes uh I do recommend using
a barcode just go to a free barcode
generator that barcode is going to be
used by your 3s if you're going to use
that because they scan the product when
it comes in and then it helps you track
your inventory because you you need to
hold the 3pl accountable to that
inventory this can also be a little bit
confronting but again I just recommend
watching a YouTube video on how to set
up barcodes so if I just click save this
I should be able to show you what track
quantity is tracking quantity is is
really important if you're not just drop
shipping if you're drop shipping from
your supplier and and you're not
ordering big batches at a time that they
are holding chances are you won't
actually need to track the quantity
because there's kind of an unlimited
amount but if you're ordering let's say
100 units from your supplier that's
going to drop ship the product then with
your logo then you do need to actually
track the quantity because you can only
sell those 100 and you need to place
another order for another 100 when you
start to sell out so I do recommend
doing um tracking you can just edit this
number here you can just add 100 units
cuz I just bought 100 units click save
and that should be absolutely fine it's
going to actually make our product on
our website if I click refresh here you
might have noticed that that went from
sold out to now on sale which is great
we can start selling the product and
then you've got weight now weight can be
a little bit confusing for people as
well now weight can affect a few things
sometimes this Shopify data when an
order comes through it gets passed to
another software so that software could
be a a shipping software that connects
with a courier like Australia Post or
Hermes or wherever you are UPS if you're
not using any of these software chances
are that the only effect that this
shipping section is going to have is
internal so and we can I'll show you
exactly what that means in a second I do
recommend just approximating it at this
point this Customs information again
it's a little bit Technical and when
you're starting it's probably not going
to be passed through to anything so you
can just leave that blank this options
thing definitely is important for me to
to show you so if we wanted to add
multiple size or multiple colors to this
product we would need to create options
now you'll notice I've only got one skew
at the moment so when I add size now I
can just add the multiple sizes medium
large and I can click done and you can
see that's instantly added these
variants here and you can see that now
there is multiple skews so I may need to
change that organizational point of view
and I may also need to change the name
of the product and the pricing of the
product so large might be 1 2 9 and this
now needs to be DB gray large and I can
click save and this is also going to
throw out our inventory amounts because
you just because you have lots of size
in medium doesn't mean you're going to
have size lots of size in large as well
so you can see that that's what this
number is here there's 100 units of the
large let's say we got
50 and actually let me just leave that
and show you exactly what that's done to
the product page I can just refresh this
product page now you can see that
there's a variant selector I can select
large but my large is sold out cuz I had
no inventory or I can select medium and
you can now add the product to the car
so that's basically all you need to know
that product is pretty well set up um on
the front end a common mistake that I
see is people just don't set up the back
end of Shopify it's so so important
typically people start driving traffic
to a store and they're like why is
nobody checking out I'm getting lots of
traffic and it's because one the
customers actually go can't even select
the country to ship to to their country
or two it cost a lot of money to ship it
to the country so make sure you come
into these settings and there's a range
of options that you're actually going to
need a step by step go through store
details this is kind of your basic
information such as your ABN or like
your your currency so you can select the
currency that you're selling in the plan
is the Shopify plan you can upgrade to a
certain plan to get certain benefits of
Shopify I recommend just staying on the
cheapest plan until you're prompted
otherwise to to get a feature that you
really need billing this is where you're
going to add your credit card and uh get
build users and permissions this is
where you can add you know Consultants
again I'm going to talk about hiring
people soon payments is a really
important one so you can see that
there's already been a PayPal created
for this store this default PayPal is
actually going to be linked directly to
the email that I used in the very first
step when I set up the shop advice store
so if you've got lots of businesses that
are running out of maybe that one email
it may be best to create a brand new
Gmail for the the Shopify store so it it
sets up with his Paypal alternatively
all you need to do is Click manage and
you can just uh you can change this
account connected and set up a PayPal in
a separate step I do recommend just
setting up a brand new PayPal and then
linking it just gives you a little bit
more control check out now this one's
important I like to click phone number
and email it just prevents fraud and
there is also a lot of cers that you use
that really do need a phone number to
actually contact the customer when the
product is on its way so I'm not sure
why Shopify defaults the email um but I
I do recommend setting up phone number I
also recommend require first name and
last name again this is going to ensure
that your product gets delivered with
your criers which is one of the main
problems the rest of these settings are
absolutely fine now we get down to
shipping and delivery over time this has
gotten actually more complicated I think
but it's just shopify's way of making it
more versatile for you you can just
click manage shipping rates here there
should be default products selected you
can see our third dog bed is already
there now you can see all of these
shipping options so this is again just
going to be the default when we set up
and you can see we've got shipping to
Australia which is domestic rather than
International has all of these default
options now Shopify doesn't know what
Courier you're using or anything like
that so I highly recommend just editing
these completely now there's a few ways
we can do this I actually recommend just
coming in here and deleting these you
can change the country which is the Zone
here for example if you wanted to add
New Zealand to this because it's not too
far away we can just select this country
here and save it I'm not going to do
that once you understand the the cost to
deliver to this country we can just
click edit rate and we're just going to
add one shipping option here which is
standard 2 to8 business days let's say
you don't have an option that's either
of these you'll need to create a custom
flat rate I do recommend doing this
because then you can actually change the
rate name so standard sounds a little
bit uh average if if that makes sense um
so we can just do let's just say 2
to8 business day um let's do track sh
shipping today business days in bracket
and we can just click add let's do free
that sounds way better than standard
we'll make that
$0 now these conditions are really
important to get right and you may might
remember we set up the item on the
product before so let's say you know I
set that to 1.5 kilos before let's say
that I did 1.6 kilos here now when a
customer goes to my checkout they will
not be able to purchase his product
because there's no shipping option for
it so you we really want to just make
sure that there is no limits on this
zero you can also do price as well let's
say if you're going to buy uh if you're
going to do a free shipping offer over
$100 you could set this order price as
$100 like this and now customers can get
free shipping on certain orders but I'm
just going to do this click done and
save now we've got rest of the world
shipping if you're not able to ship to
the Middle East for under $20 people can
buy lots of products and it's
automatically going to ship and you're
going to lose lots of money so you need
to be quite confident in um shipping
internationally before you set it up so
I'm just going to delete that so now
customers in Australia when they add any
of these products if added a second
product it would automatically populate
here they should be able to see this
free track shipping option at checkout
I'm going to keep working through the
settings just making sure that we've
covered everything sales tax is highly
dependent on the region that you're
based in so you know the UK has that
Australia has GST so you want to collect
sales tax from your customers because
you're going to need to pay that back to
the government minus the cost of import
in that product so when you import let's
say $10,000 worth of dog beds to
Australia you're going to pay a certain
amount of GST bringing that product in
you're going to have lots of other GST
expenses as well like let's say you know
buying office equipment they maybe be
sales taxes on that you're going to
charge your sales tax to your customers
and then you're going to deduct all of
those other GST expenses from that so
it's really important that you are
collecting that and you're also
communicating that to the customer cuz
they may need to claim those funds back
as well if it's for business use the
tricky part is is this section down here
which is include tax in prices if I do
not if I set this Australia to um
collect GST you'll need to add your
appropriate ABN number here but now I
have um selected this what's going to
happen is this actual this added GST is
actually going to be added on the
product let's say we're selling it for
$100 there's going to be about 10% added
onto to that for the customer that can
be a really jarring experience because
the customer is expecting to pay1 and
then it's saying $110 at the checkout so
typically what you want to do is include
tax in the prices and click save
customers are going and they're only
going to have to pay the 100 that you
originally planned for and then you need
to handle sales taxes on your side if
you're still confused about that I
recommend just looking up Drop Shipping
taxes you can search that on YouTube and
just get a full um understanding of that
depending on what countries you're
shipping to the next thing in settings
is locations now this isn't too
important this is if you have multiple
warehouses like you might have one
Shopify account but you might have five
warehouses around the world a good
example is if your factory in China is
holding some inventory for you but then
you've also got a warehouse in the
United States maybe it's run by the same
person but you might want to be clear in
Shopify where that inventory is actually
held typically this isn't for beginners
cuz you're only going to have inventory
in one situation
gift cards you're not going to need to
worry about that but that's where it is
you can set up a gift card offer um for
Christmas and people can go and and
purchase them and give them to people um
markets this is where you can manage uh
having multiple regions and selling to
one thing I will say about this is if
you're setting up a uh you know if you
want to create a global brand that's
really loved I do recommend setting up
just brand new Shopify stores for each
region that you're going to sell in the
reason for this is is it helps you
control the information that the
customer is seeing you might have
different types of products or marketing
tactics for each country it'll also make
customers very very confident that
they're shopping in the right country if
you have the localized domain so the
do.uk for UK and. com.au for Australia
so you can then drive traffic and
control the traffic sources to go to
each of those stores just with more ease
it just gives you more control but if
you wanted to set up multiple AG this is
kind of way with a one store you can use
something called a currency converter
which is an app and you can also use
this as well to get get more flexibility
so then you've got apps and sales
channels we're going to cover that in a
in a second um you've got domains so I
think this is a a good place to talk
about setting up your domain so we can
actually purchase a product and and show
you everything that we've we've gone
through so far you got two options here
you can use something like name sheep
and then link name she back to Shopify
which is really really easy I do
actually recommend this option because
then you have the domain of Shopify
which it can be a little bit difficult
let's say if you ever wanted to move
away from Shopify I haven't done this
but to move the domain that you purchase
with Shopify to something like another
big Commerce or something like that
might be a little bit more difficult
whereas if you've got it on name cheap
and you've got it completely separated
it just gives you a little bit more
flexibility in the future and I I think
the price is is probably cheaper as well
so but if you wanted to you can just uh
buy it through Shopify with just a few
clicks so all we need to do is put in
our domain here and click buy this is
then going to prompt you to add all your
credit card details in and also your
address which I can do and I can click
buy now again my shipping options are
all for Australia but you just need to
make sure that you set that up to the UK
as well now this should give us the
option to check out now you do want to
select auto renew the last thing you
want is your website going down because
you get to uh renew it and you really do
want the Privacy option as well that's
selected here now that isn't going to be
applicable for certain Regional domains
but this is just going to stop you
getting 5 million uh random phone calls
of people trying to sell you shopice
stores so I can now just click buy
domain and that should link up so now
I've set this up it should actually be
operational but it can just take a
little bit of time so you can see the
SSL is pending once this goes all green
it should be ready to go and you can
preview your store so I'll give that an
hour or so could take up to 24 hours now
we've got Customer Events here pixels
I'm not going to do anything in this
section because it's a big topic and
we're just going to cover that when we
go over Facebook marketing brand I've
already talked about you can add your
colors there to get make sure that it
feels consistent notifications now this
one is generally important when the
person places an order with they're
going to go through all of these
automated emails so you can Custom
Design these to be much much cleaner
but one good way you can preview them
you can add some more information you
might want to reiterate you know your
your shipping policy or your refund
policy here but you can change a lot of
these things in our email marketing
software that we're going to cover in a
little bit which is called clavio meta
Fields you don't need to worry too much
about this files this is just where you
can add all your images um and you can
pull them into that theme editor you can
also download some images uh maybe you
can use them for Facebook ads store
languages isn't too important but then
you got policies now Shopify does have
the ability to create a refund policy
and a privacy policy um and a terms of
service now I do recommend you uh do
this and change it accordingly if you do
get to a relatively large size for your
business it is going to require you to
go to a lawyer and actually set up these
properly if you're in Australia you can
use something like legal Vision just use
a really cheap lawyer to go over it and
make sure you're all covered but until
you're doing decent volume I don't think
you need to worry about this too much
now there's going to be a couple of
places that I recommend you put this
privacy policy and terms of service one
is in the footer of your website which
I'm going to show you how to do but then
also it's actually going to be
automatically placed in the checkout of
your website so when they're checking
out they should be able to see this as
part of their process so now what we're
going to do is we're going to go into
plan I want to set up a PID plan so we
can actually previe our website and go
to the checkout and show you some of the
things that we've set up so I'm going to
click choose plan now Shopify do have an
offer at the moment for um $1 per month
for 3 months so I'm just going to select
that I don't think that that's going to
be around forever just pick the cheapest
plan initially and we're going to do
monthly billing click confirm and start
plan so now we've got all the settings
set up let's go through the rest of
these columns on the left so we've gone
through products customers you're not
going to use this that much uh because
you can generally use the search and the
orders to to find information about your
customers but this is is just going to
have all of the data what they've
ordered their address and everything in
case you need it analytics again until
you drive a bit of traffic to the store
you're not going to need to use this too
much but it's going to have sales all of
your sessions your conversion rate which
we touched on a little bit earlier so
this will eventually become kind of you
know what are you doing is it working
and everything like that um we will show
you how to set up Google analytics which
gives you a lot more data than this
we've also got marketing really you're
not going to use that to much either I
think Shopify is trying to become you
know a bit of a hub for the marketing
side of things but you're generally
going to rely on the other platforms
like Facebook's in inbuilt platform to
help understand your marketing discounts
you will be using this a little bit to
create a discount uh you can create one
for you know influencers you might want
to say you know 10% off or let's say
you've got a Black Friday sale or a
Christmas sale you can just click create
discount here and you've got multiple
options so the amount of product product
is going to be and the amount of order
is generally going to be what you use
most buy one get one free or buy one get
one 50% is a great offer as well and
then free shipping is pretty easy but to
show you how to create a product
discount let's say we want to give 10%
off of our beds we could just do 10 off
and we are going to use this in when we
set up our emails I'm just going to do
10 off there we've got fixed amount or
percentage we need to be very clear if
it's 10% off or $10 off I'm going to
make make it a percentage uh for this
one so we'll just do 10% off now you do
it's really really important that you
select the products that you want this
to be applied to because what can happen
is if you add more products that the
discounts not allowed for this could
then automatically be applied for that
and you might start losing money on
those so it's really important that you
keep your discount codes nice and
organized otherwise you're going to get
scammed out of lots of money you've got
lots of other options like minimum Pur
purch required um and customer
eligibility but I don't they're not
going to matter too much you can limit
it to the first purchase or um you know
one per person if You' like but people
generally can get around those kind of
things with different emails and and
whatnot the other thing that you do need
to be cons considerate of is the
combination so Shopify now allows the
stacking of discount codes you really I
I highly recommend not letting you stack
discount codes initially just again
trying to keep organized so I'm going to
save that one and we're going to use
that again in our email shortly now
we'll keep working down the list we've
gone into the online store before when
we selected our themes but you do want
to also come down to uh these sections
so blog post is if you wanted to create
a blog post this is important for SEO
purposes or maybe you want to educate
your customers and send traffic to a
specific blog post I don't recommend I
think this is a bit of a waste of time
unless you really know what you're doing
initially pages from a structural point
of view are quite similar but Pages can
be something like your contact form or
an order tracking form or an about us
page now these are the things that
you're going to see on the top of your
website so you can see over here we've
got this page already the contact form
in the top of our navigation so
customers are generally going to click
on this there are a few pages that every
shoply store really needs to have so
that customers have trust and they're
able to purchase the contact form is
great but I like to make that an FAQ
page this is where customers have to
click to educate themselves around the
product the shipping Services just
getting more information than they can
get on your product page and generally
you can put your contact page in within
that information so that customers can
generally answer their own question
that's going to reduce the amount of
customer service that you're actually
going to get the about us if you're
trying to build a really great brand is
important generally if you're just
starting out and you don't have this
revolutionary idea you're not partnering
ING with any celebrities or anything
like that there's not that much you can
say and it's a controversial opinion but
customers generally don't really care
that much about you they care about what
the product is going to do for them so
you can write write a little bit of
information about it to create a new
page let's say I was going to make an
about us page I'll just click add page
about
us and I could just paste all the
information here and the only other
thing that you could consider is
changing the SEO but you can see our
domain is um relatively clean there and
I can click save now if I wanted to
preview this page I need to remove the
password from the store so they'll
automatically apply a password to your
store so I can just click remove
password here and you can see our store
is now open of the business I can
actually preview this page if I wanted
to now come here click view page and you
can see there's an about us page already
got a contact form in it but you can
just put an email there and I don't use
contact forms the other section we've
got under online store is navigation now
this is this section up here this is
called a navigation and this is another
navigation so this is the header this is
the footer if we come back to this
section we've got the main menu this is
the header and then the footer menu you
can see Shopify is all already defaulted
to that those menus now let's say I
wanted to add my privacy policy here I
could add menu item I could do privacy
policy and I can then click policies and
I can just add privacy policy and when I
click add now and save menu and I come
back to my store and I refresh this you
can see now that this privacy policy has
been added recommend adding all your
terms and services and everything into
that now if I wanted to add our about
page about us page that I just added
it's the exact same Pro process and I'll
just write about us Shopify makes it
nice and easy to add this and I can
click
save and this should populate at the top
right here the final section that you do
need to go into is these preferences now
why this is important is because if
someone texts this store in using
iMessage there's always going to be that
little preview that pops up now you
don't want this to just be the default
because who knows what kind of
information it's just going to pull from
the store and try to automatically
populate it so we do want to sell
ourselves in this so premium dog beds in
Australia the
number um
cing dog beds to help your pet sleep
free
delivery and just add some information
there and we can click save we can
change this social previe preview image
from our logo as well if we wanted to
add a dog bed now there's a few more
sections here Google analytics Facebook
pixel which we're going to cover you've
also got your customer privacy which is
also important and then you've got you
can change your password in this section
as well but we've already removed that
[Music]
so the final thing that we've got on
this left hand side is apps now these
are the superpower of Shopify a lot of
the other providers like big Commerce
just don't have as many apps and they
really can supercharge your store they
can increase average order value so how
much every person spends on your store
as an average and they can also you know
increase conver version rate which we've
already talked about they can uh you
know communicate to customers to improve
customer service as well there's just a
whole range of apps a lot of these apps
will work on a free trial and then there
will be a monthly billing after that or
they might charge per usage like every
since time time places or do they take a
small fee one of the main mistakes I see
with new entrepreneurs is they install a
ton of apps thinking hey this one will
work this one will work but you don't
need that many I'm going to give you the
absolute key ones that you need to
ensure that you can be profitable on
Facebook ads or you know running organic
social as we as we're going to talk
about in a sec so if you add way too
many apps it can actually slow your
website down and have a negative
consequence for you so you need to be
really selective around the apps that
you add to add one all you need to do is
click this app section and you can
actually search the apps up here now and
we're going to download a review app so
if you wanted to you could just write in
reviews now reviews are the things that
are going to be on on the bottom of your
website everyone's going to review your
product and it's going to increase trust
you can see there's a lot of review apps
there 923 that have popped up there's a
few that I could recommend so Luke is
the main you can see how many reviews
it's got Luke is probably the main one
that a lot of drop shippers use that is
good and bad it's quite cheap and easy
to use but because so many Drop Shipping
and scamming websites use it they I do
feel like it's losing a little bit of
trust within the IND and for consumers
because when they see it they're like oh
this is a Drop Shipping Store I'll just
show you how much it costs and how it
looks so you can see that there's photo
reviews on the product page this allows
people to really see how it looks on
Photo reviews are far more trustworthy
than text reviews which people kind of
just uh don't even read anymore the only
thing better than photo reviews in my
opinion is video reviews at this stage
cuz people are really going to trust
them so looks is pretty cheap at $9.99
14-day free trial the other that I will
show you that we are now using is okendo
now I think that this is just a little
bit more robust it is more expensive but
they are doing some really really cool
stuff they actually have the ability you
can see here to kind of create
customized features this is a makeup or
a deodorant or something like that and
you can see that they um can add
Effectiveness and scent so for AI we
could say uh size true to size with a
fit or something like that so if you've
got a clothing brand I think okeno can
be a really really good option as well
so I'm just going to add that to the app
and we can click install here and we've
just added our first app ever now review
apps if you pick one that isn't new
there's a chance that there may be some
installation process that uh you need to
use a developer to install or if you
know basic HTML but um the good thing
about using one that is rather robust is
that you can generally just click Auto
install and all you need to do is click
this and enable it on your website you
can see that's already enabled which is
all good so now you can come to your
website you can see we've got this
little reviews tab finally over here you
can open this up this is where customers
will populate their reviews typically
you can add the reviews onto the product
page that's kind of best practice at the
moment which is pretty simple to do
sometimes it'll actually do it
automatically this will be fine for now
as we get our store set up the next app
that I wanted to show you is a postp
purchase upsell app so if we just write
post purchase now what a post purchase
is is after your customer purchases your
product they'll get a one-time offer for
another product now this may feel like
you're being very intrusive but
providing you make the offer very uh
enticing for people it's a win-win
because if you think about it when you
ship you know one product to someone
adding a second product into that
package is not going to be as expensive
as shipping two individually so you
actually have more ability to Discount
your second product because the Courier
cost from your supplier or from your
Warehouse is actually a significant part
of the product overall so adding a
second offer is is really really good
way to increase average order value
increase customer satisfaction and
everyone kind of wins this allows you to
spend more on marketing and make more
money you've got a few options here
you've got after sell which I've used
before and it is quite nice and simple
you've also got zipper fire which is
oneclick upsell as well I've used that
as well it's great and then we've got a
honey this is all what we're currently
using and it uh is is quite good so I'm
just going to add this app it's got
great analytics and great customization
when I say analytics it's can you have
the ability to split test certain offers
so sh giving them an extra $30 discount
versus $20 discount on the second
purchase and how much does that affect
the um uptake rate so I've understood
that offer and we can just go thanks and
we can create our first funnel now it's
telling us what to trigger so what
happens is we generally want someone
purchasing our fur bed and we select
post purchase I'll just quickly explain
what some of these are this card page is
when people are have added to the cart
and they're about to check out they
might get another offer here product
page is on product page offer so it
would be like buy one you know get one
50% off you can also do that with the
developer the thank you page is U the
actual confirmation page where they'll
get showing their tracking number that
order summary and whatnot and blog page
you probably don't need that so to do
this we actually need to come into the
checkout settings and allow them to use
it so you can scroll down here post
purchase page click honeycomb click save
come back here so now we need to set up
our actual offer I do recommend setting
this up all manually so you can
understand what what offers are going to
happen we can show for all purchases for
this product then we can select our
third bed because that's our only
product at this stage but if we added
more now we can select the amount of
discount they're going to get on their
second product so let's say they're
going to get 30% off their second offer
you might want to limit it one per
person which uh could make sense if you
you know you don't want people taking
too many of these offers and giving them
to friends or something like that and
then you should be able to click save
and activate you can see that little
preview on the right hand side there so
I'll just go back to that preview so you
can see what it's going to look like so
this is the offer that they got to get
special offer add this product to your
order offer will expire in 5 minutes
it's a bit of urgency they can select
their size still um if that had stock
that would work but the medium is in
stock they just one click there and
they'll be charged immediately and it'll
be added to their order so that's
operational now I should get a little
bit of an aov increase from that how a
play with that you can really customize
this offer you could run split tests on
it as well and uh try to get it uh to
the highest uptake possible this is the
conversion rate here if you ever need to
see the analy antics you click on
analytics and you'll be able to see all
of your data um in this section if you
wanted to change the design these
designs over here they've got a couple
of other examples for you as well that
you can update
on so a couple more essential apps that
you're going to need is postcript now
postcript is an SMS app there's a couple
of others that people uh recommend such
as SMS bump you can see it here um
postcript I think is the best from a
compliance point of view I think they're
very supportive in compliance now
there's been big lawsuits against brands
that um haven't done SMS compliance
properly and have have been soed so you
do need to understand the compliance
side of postcript and what country
you're in mainly most countries the main
thing is to ensure that there is a
double opt-in so people can't be Auto
automatically subscribe to SMS otherwise
they can technically Su you so you can
add this you also want to make sure that
your um terms and conditions and your
privacy policy is set up correctly
postcript will actually support you with
this so you can actually just reach out
to them um and get it set up so I'm just
going to add this sales Channel and show
you exactly how to set up SMS now we're
going to show you email marketing in a
second and SMS in a second because both
of them are essential to ensuring that
you're getting as much money from from
the traffic that you're driving to your
website there's no point pouring water
into a leaky bucket you want to optimize
it as much as possible so you can go
through the welcome series for uh
postcript then they actually prompt you
to understand the the compliant if you
don't go through this step they might
actually not appr proove you so go
through all of that process so to do
this you can just copy this to your
clipboard and click update your terms of
service it'll take you to that legal
panel that we've talked about before
this under advertising now obviously I'm
rushing this through this there's lots
of things that need to be updated in
this privacy policy before it's
completely compliant and I do recommends
you can use a really cheap lawyer in
your area if you um yeah if you're
expecting a big amount of traffic you
should be completely compliant and click
continue here you can add your branding
if you want we could add our logo and we
want to change this shop name as well to
dog beer and you can see this needs to
be save 10 which is our discount code
before so people can subscribe get $10
off now we've got dog VI subscribe as
well so what happens now is you can
actually text this number to this number
and they'll actually subscribe to the
offer so you could put that in your
Instagram bio or something like that
this isn't what we're going to use
postcript for we're actually going to
use postcript for for a banon cart so
when people go to the cart add products
to their their cart go to check out but
then they don't they input their phone
number we're going to text them and
follow them up with a with a text
message so this is what this one is for
all of these other messages are a great
uh form of of marketing as well but we
don't need to set them up today we're
going to use email for that um
eventually I do recommend that you set
all of this stuff up just be really
considerate you know mobile is a very
intimate um thing you know you've got
all your data there it's a 90% open rate
you don't want to be spamming people and
annoying them with uh you know if they
just go to your website and randomly
bounce off or something like that so be
considerate now to build your mobile
list we've got a mobile popup which
we're going to talk about in a second
that's just where a popup comes in and
they can enter that their mobile um
we're going to turn all of this off at
this stage because we're only going to
be using it for abandoned cart um so I'm
goinge and turn all of this off we're
also going to be using that popup for an
email popup and show you how to do that
so I just will show you how to kind of
finalize the the messaging setup here
come over to messaging and down here
we've got automations and you can see
that there's already populated some
abandon cards it's actually active
because that's what we selected before
in the process and we can see that this
is the message that they're going to get
it's going to be customized their first
name with our uh store name um our 10%
discount coupon as well um so to edit
this all we need to do is click edit we
can just change this to save 10 which we
know is our discount code and we can
click save Automation and you can see
the preview down here
[Applause]
[Music]
so the next app that we need to install
is one of the most important things do
your Shopify store it's going to
increase your lifetime value so how much
people shop with you it's going to be
allow you to launch new products and
tell all of your customers I'm sure you
can guess what it is it's an email
marketing software so uh it's called
clavio so k l a v i y o and you can see
it's here it doesn't add that many good
reviews because it is a relatively
complex software but at this point in
time there is no better email marking
software from a segmentation point of
view segmentation is deciding what
audience sees what and I'm going to show
you exactly how to set up everything
that you need to be successful in your
early stages email marketing is a very
very big topic and there's a ton of
things that you can do with it but I
suggest just staying really focused on
these core things that are about to
teach you now you can set up your sender
name so this will be dog
via beds now this Senter email address
is where it's really important you have
a custom branded email to send from
because otherwise if it's coming from a
Gmail it will probably go into their
spam folder email marketing is all about
ensuring deliverability and less people
marking your as spam to create your
custom email address there's a few ways
that you can do it with Shopify when you
set up your uh domain they will create
this info at do. and then it will
actually forward to your other email
that you use to to set up the Shopify
account or you can click switch to email
hosting so you can actually set up with
Gite and it will allow you to manage all
of your emails actually in Gmail from a
custom branded account if you're going
to use this I suggest using G suite and
setting it up and having an email like
support
at. you can also use something like Dy
dog.co to create a personalized response
then you can put this email in here so
it just be Davy
dog.co now I haven't actually set this
up but once you have any replies to the
emails that you're sending it from at
davy. dog. code will actually come back
to you in that Gmail account so you can
click through all these prompts as you
can see clavio does have SMS marketing
but I suggest using a different service
at this stage I just don't think clavo
is there yet and this should just bring
you to the clayo dashboard now you can
follow these prompts here because we do
need to set up these things so we've got
grow your list with a sign up for this
is what I was referencing earlier where
we have a popup that people can enter in
that that email so we can click create
sign up form and they have multiple
options here you can pick one that's
custom branded for you but I think we're
just going to go with this one which is
a basic email sign up
form we can
go the name that's internal use only now
this is important this email subscriber
list this is is lists are certain
characteristics of people so you might
have a list of people that are in a
certain region they're just in Australia
or they've signed up through a certain
popup on your website or maybe they've
signed up in a completely different area
like they in store or something like
that so the lists are just like an
organizational tool for you and the
reason why it's important is when we set
up automation so when someone signs up
to a list they will get the certain
emails that we've set up for that list
so we can go into that in just a little
bit but we're just going to use the
newsletter the default uh list you will
have a a default lists actually in your
clavio account and click create form and
now we get a nice little preview here um
our discount is only 10% off this is the
discount that we set up earlier the main
purpose of this popup is to really just
get people to enter their email quickly
without too much thought so you do
really need an offer to entice them do
want it to be consistent with your
branding as well so we're going to
replace this image upload an image that
you're using try this one and we're
going to change the colors to be more in
line with our brand colors and as always
I recommend you clicking the mobile
version and making sure it looks okay
with mobile the other thing that we need
to also ensure that we do with the popup
is make sure that the discount code
isn't um the discount code is actually
shown after they enter their their email
because we don't want customers having
to wait you know 2 hours let's say that
that email gets blocked or something
like that to get the discount cuz
otherwise they're just going to lose
interest and not shop so to do this we
actually click these are the stages up
here of the the opin so there's the
email opin that's what we're on
currently and then there's the success
stage so this is what they're going to
be shown it's also really important to
change this image that would look really
really silly if that was a backpack so
we can say
success and then we can just change this
to use
code save
10 to save
10% off your tog bed and now we can
actually click act live up here and then
click publish and this should Now
activate actually on our Shopify store
the integration is really good with
Shopify and clayo so now the main thing
to realize is this uh app embeds needs
to be on and you actually need to click
save just make sure you click save and
that should activate it we can come back
here verify installation and that is now
operational we should be able to come to
our website refresh
it and now the popups come up we can
test this just at
gmail.com click unlock offer and that's
now uh come through there so that's all
operational a few other things around
the popup that's important to understand
is we need this targeting and behavior
one of the
the main mistakes that I see people make
is show on page load like that's going
to pop up straight away and it can be
really intrusive for people we might
just want to show you know 5 or 10
seconds even after they enter the page
so it's not going to pop up straight
away we do want it on both desktop and
mobile and we can just click publish
changes there now that's all done we can
come back to clavo and understand where
those emails are going on the left hand
side here we've got campaigns now I'm
not to cover campaigns today that uh
because as a beginner you don't really
want to be creating too many campaigns
campaigns are good for creating you know
new product drops or something like that
but every time that you create an email
considering you are just a startup you
probably want to get as much leverage
from that email as possible so every
single campaign you create you can
probably just put that in this section
here which is called flows flows are are
automated so rather than just sending
one email that one email to the list
that you currently have at that time
every single email subscriber that you
get over the period is going to get
these email so you just get a lot more
out of out of your work so you can see
we've got these um automatic emails
these are all the basic ones that you're
going to need and I do recommend setting
up most of them so we're going to set up
a welcome series we're going to set up
an abandon car browser banon is less
important um but I do recommend setting
setting it up as well a customer thank
you is after purchase after the person
has purchased they will get an email and
I do recommend setting that up as well
um the product review SLC cross sale I
think uh you probably don't need to set
that one up purely because you're going
to set up a customer thank you email
chain and you can sell your products and
ask for reviews within that um email and
then customer winback uh as well can
also be handled in the welcome series
and if that's if that's a little bit
confusing I'm going to I'm going to show
you how to do it um so going to go ahead
and click get started with the uh with a
welcome series email and now you can see
here when I click this we've got these
lists that we just uh set up in the
popup before this welcome series needs
to match the popup list that you've
selected I selected newsletter so I'm
just going to click continue there this
means that every time people go to your
website and fill out that popup form
they are going to get these series of
emails so to read this we've got the
trigger this is the action when they
subscribe to the newsletter list through
the popup they're going to get this
welcome series email one they're going
to wait 3 days they're going to get the
welcome email Series 2 and then wait 4
days and welcome email Series 3 that's
how you read this all of these emails
are in draft so until you change this to
live they're not going to automatically
send then on the left hand side you've
got all of your analytics as well which
you're most definitely going to be uh
looking at so to change one of these
emails all we need to do is click here
and click edit now this first section is
where you're going to change the subject
line so it's remember customers are
expecting their 10% discount code here
so it would be like your code is
attached and then we can add a preview
text save 10 for 10% off and the sender
name's fine sender email is also fine
and then we can click edit email to
actually edit the design and this is
where we can edit the design make it on
brand remember if a customer gets an
email like this they're instantly going
to think that you're a scam and they're
not going to purchase from you so it
needs to make sure that there's a
consistent design so I will show you
exactly how to set up an email with this
drag and drop editor the main thing that
I recommend for all beginners is just
making sure that you have a really
really good template um to make sure
that you are copying something rather
than just trying to completely innovate
and create a brand new design simply
because when you're new you just need to
get you know you need to understand the
best practice and then you set it up and
you can iterate over time so to do to
find some good templates you can just go
to something like really good
emails just Google that and this website
has some great templates they might not
all be Drop Shipping but um you can just
copy one of these templates or you can
just copy what I'm going to do today
which is a pretty common setup with uh
with just a a massive feature image at
the top some text and then pushing to it
so welcome series email number one is
the first email that they're going to
get after signing up to the popup on our
website so we want to be offering them a
discount code maybe um some scarcity as
well um truthful scarcity then you're
also just wanting to sell the product
and educate them a little bit more the
truth is not many people read emails to
be honest they um kind of skim it at at
the most so it needs to be very very
digestible to edit the the thing um
we've got this section here where if we
click it's going to change the left
section where you can go into more
detail and and change it the other thing
is to know is it's a drag and drop which
is very convenient um so we're going to
first edit this image now I highly
recommend using canva to create any of
these images that I'm about to show you
um we can go and add We'll add the logo
first and then we can easily come over
here and change the sizing of this I'm
just going to go over here and click
fixed width and I'm just going to make
it a nice small logo so people know
exactly what I'm looking at I'm going to
Center
that so people are going to have some
trust there's a bit of branding there
I'm going to then upload a couple of
more images so you have kind of two
options if you want to add text you can
either add text through an image which
you've done on canva or you can type the
text it's important not to have just all
images and design everything everything
in canva because it can actually get
picked up on the spam filter um and some
people can actually have trouble viewing
it as well so a nice mixture of images
it's much easier design on things like
canva but you do want to add some text
so I'm also going to add a second image
just by dragging this over here browsing
it uploading another
image like so and you can see this uh
Blends quite nice ly so I've got some
text that I prepared
earlier you can copy this if you
like and I'm just going to delete all of
this
first and paste it and that's starting
to look pretty good now you can see this
name section here what you're going to
want to do is you're going to want to
change this to add personalization and
then you can just add the first
name and you can get rid of this and now
BAS basically it's these double um
brackets here and whatever's in in there
now the default means that if there
isn't the first name let's say they sign
up from the popup and you don't have
their first name that you don't have
that data this is what it's going to
default to so you need to fill that out
to something like hey there now if
you're wondering if this works you need
to make sure that you you check it I'm
just going to click preview and test
this profile here doesn't actually have
a first name it only has the email so
but this is how it's going to look and
you can even check out your mobile as
well because I've used that image it's
formatted quite nicely now we've got a
discount code here making them feel
quite special like it's a kind of unique
code um we obviously need to come back
into our theme and create this discount
so um we might just quickly create this
for 10%
off as we did before always check your
discount codes and make sure they're
functioning and I can click done there
now obviously this is quite a scrappy
email that I've just kind of put
together but you would want to spend a
lot more time on making it feel quite
professional you need to make sure that
there is an unsubscribed so this
template here while this is looking a
little bit ugly you do want to make sure
that you have it you can actually drag
it a little bit lower and also make the
style which to change kind of like the
background text and whatnot come back
here and you click Styles and now this
is all kind of like the master email
section and then you've got the template
background which is over here I don't
recommend you change that but if you
wanted to change just one section which
I do I just want to change this one I'm
going to change this to just a light
gray and so it's just a little bit less
intrusive there um one other thing that
you can do is you can add more buttons
just to get more of a clickthrough rate
make sure that people can shop your
website to do this we can just go Um
shop now is fine we want to try to keep
our colors relatively consistent so we
might just pick that orange you probably
want to follow your brand colors for
this
um but that's fine
there and we'll just grab our URL
here and for to make sure the button
working the URL just goes over here and
we can click save and exit so one thing
you'll notice here is my home address
please don't visit
me um one thing you'll notice here is
this Avo branding down here when you add
a payment plan to it you'll be able to
go into settings and remove that so
that's the only thing that's really ugly
there so I can click done now you're
wanting to set up three basic flows and
you can come just back to this flow
section you can see these down here a
banon cart is incredibly important some
best practices of banning card is again
using a discount code to there's these
Dynamic fields which I'll just quickly
show you where that you need to make
sure that your actual product is showing
on that so we can just click edit and
you can't see it
here but when I click edit email you
will be able to see that you've got this
product here that is exactly what you
need make sure that you keep that
because people are going to see the
exact product that they added to their
cart here it's clavo and Shopify
perfectly integrated so get that set up
and as I said you know look at
competitors look at the OD what we're
doing here to copy it and and that's
just the best practice the other thing
that we want to do is making sure we
want to get our brows abandonment flows
so what that is when people have signed
up via the clavio popup we actually have
their details from that point forward we
can actually see them going onto a
product page and then leaving that
product page and we'll actually be able
to send them an email so this is really
good for you know someone like the udie
because will come back another time and
shop and they they go and look at
something like uh pajama set or
something like that and we can actually
email them about that pajama set going
forward you definitely also want a
customer thank you flow this is an
opportunity to ask them for you can see
that there's a product review SLC cross
sale here but I use the customer thank
you flow just as one flow and I you can
ask people for a review you can try to
sell them a different product you can
try to sell them the same product at
another discount or something something
along those lines so really important
that you have all of these customer win
back is important but only probably
after you've uh focused on there's a lot
of other things I'd be focusing on
before the customer win back so set up
all of those flows and uh yeah you'll
you'll start getting a fair few
customers it's really important to have
email set up because if you're going to
be spending money on ads you need to
make sure that you're converting as many
of those customers because if you don't
do it your competitor is going to to do
it they're going to be able to spend
more on ads and they're going to out
compete you now if you found that all
too overwhelming and you just want a
really simple you know t-shirt to get
started and you don't want to invest
Lots into inventory then print on demand
could be an option for you print on
demand is where you use a app to stock a
product on your website and then as soon
as a customer buys the product on your
website the factory will print it so
let's say they're printing a smiley face
on a t-shirt they'll print it and then
ship it to directly to the customer and
you don't need to touch it at all to get
the best print on Demand app all you
need to do is go to the App Store and
write printful and you can just click
add app install the app so all you need
to do is sign up with your email address
and your name and this should
automatically connect now we're in the
dashboard all we need to do is add a
product and you'll get a range of
options here so when you're in the
product section there's a few things to
take note of you've got your reviews
here and you've got your estimated
delivery time you've got some color
options and then this is the price that
it's going to cost you so if you're
going to sell a product this t-shirt for
$100 you're going to have about $99
profit there note the delivery time is 6
to 9 days often much much better than
what you're going to get for uh
delivering from China doing Drop
Shipping this is why print on demand can
be quite attractive the reason for this
is I think printful has over 10 almost
up to 20 warehouses um so if this isn't
getting dispatched from Australia
localized Warehouse in Australia it's
probably very very close to it so that's
one of the main benefits um to customize
a product let's say we're going to do a
nice tote bag for our pet
store I think printful is definitely is
the best option for any kind of clothing
um brand if that's what you're going to
launch there isn't a huge amount of pet
products but um they are expanding it so
all we have to do is add our logo and
upload it and we should get a preview
now there is affiliate link for printful
in the description so now to add the
logo we can just click apply now print
on demand can work really really well if
you've got a bit of a community already
and you're trying to you know let's say
you've got a YouTube channel or you've
got a Tik Tok growing print on demand
can just be a great way to monetize that
audience just a little bit better so now
we've added this logo um we can select
the colors that we're going to sell it
in so White's going to look a little bit
better for that logo um and then we can
just go to the design as well we can
click here for product info to
understand a little bit more about the
product info so we could add this to the
description in our store but let's say
we're all happy with that we can go
proceed to Media so that's the back of
the bag so we could actually make it
both sided if we wanted but we can see
that this is the front here and this is
what it's going to look like so so
that's pretty much all you need to know
proceed to details you can customize all
of the copy proceed to pricing now we're
on pricing we can do the retail price
let's say we're going to sell this for
$49 we can see how much revenue this is
going to bring into our store this is
how much we need to pay printful for
every single single order so someone
will come to our store buy it from our
store Shopify they won't go to printful
this order will get sent to printful to
fulfill and then we will just get sent
this money then we can just click submit
to store and this should integrate and
add across to our store so now we have
this product in printful we can actually
come back to our store click on products
and it should be sitting right
here you can see that they've got a
large amount of stock this is because
it's print on demand you don't need to
pay for that stock until you sell the
product which is fantastic we can click
preview and we can see this is starting
to look quite nice so now we've set up
our Shopify site we've got our supplier
we've got our emails ready we can
actually start driving traffic to the
website now there's a lot of ways that
you can start getting audiences to your
website and it really depends on your
skill set what you're wanting to grow in
and also it really depends on the
product there's something called Product
Channel fit some products that are viral
products lend themselves very well to
something called organic growth whereas
there's some products that work very
very well with paid growth the
difference between that is organic
growth is where you're just creating
really engaging content and because it's
so
engaging Instagram and Facebook and Tik
Tok will allow virality for that content
because it's it's engaging the audiences
on those platforms so therefore it's you
know making them more money through ad
Revenue the other thing is paid ads
where you're B basically going into a
bidding war against every single
Advertiser on the platform the more
relative that add to um the audience is
the more that you'll be competing with
that person with with similar Brands and
you just need to make sure that your ad
is converts at at the highest amount and
doesn't feel too spammy those kind of
things will allow you to spend more on
Advertising you'll get cheaper customer
acquisition costs and you can just have
a little bit of net profit left over so
if that sounds a little bit confronting
we're going to go into some examples now
we're going to set up ads I'm also going
to cover organic as well so we can um
you know I've had plenty of uh viral Tik
toks as well so I can break down exactly
how to create them if you don't have any
budget for advertising then we've got
you
[Music]
covered create a um Facebook ad account
you can come into preferences and click
set up Facebook pixel here I don't
recommend doing that from the I do think
you should just come to business.
face.com and you can just log in to your
Facebook here click log in with Facebook
and you'll create a new business manager
for your account so a business manager
you might notice that you could have
created an ad account in your personal
name but it is very very wise to set up
a business manager there's plenty of
other features and it's just a little
bit easier to use as well to come when
you're in your business manager you
should be able to just click add
accounts and you can create a new ad
account here so I'm just going to do
that and you just want to name it like
your store so this is St Au store time
zone make sure you set this to the time
zone in in my opinion should set this to
the time zone that you're advertising to
so if you're selling in the United
States and you live in Australia you
should still set this to the United
States but because I'm selling in
Australia there and it should Auto
Select the currency I think that that
the time zone is or maybe that's based
on location but make sure you um select
the currency that you're um going to be
selling in as well so now we have an ad
account within our business manager The
Next Step that we need to do is link
this uh this ad account and this
business manager to our Shopify store so
this is done through what's called a
pixel and you can just come back into
this section now and you can click set
up face Facebook because everything's
been set up in in Facebook it's uh you
should just be able to link both of the
two now and always with this technical
setup just make if you're getting stuck
you can you can either Google The Google
or YouTube the error name or you can
just Google or YouTube the thing like so
how to link Facebook with Shopify and
just sort the YouTube videos by most um
most recent as well just to get a really
upto-date thing CU these things they
always stay pretty similar but they can
just kind of change week to week
so I'm just going to add this app and it
should allow me to select login through
to my
Facebook so we start setup and now I can
just connect my Facebook so you can see
I've linked my Facebook now so the next
thing that we need to add is is called a
page so we need two things we need an
add account and we need a page so I can
just click on pages here and it's pretty
much exactly like setting up the uh ad
account so I can just do dog via and
just set up a new brand should be pet
supplies create page and now we've got
that page we can go back to Shopify and
Link the accounts and I can just select
this page the one that we set up before
now you can click maximum here but you
do need to make sure that the Privacy
policies reflect the uh requirements for
this this is referred to as cppy this
setup here so if you ever hear someone
saying that let just copy so now we have
two options we can create the new pixel
Within Shopify or we can just go back to
our ads manager and exactly like we
created the page and AD account we can
come here to data sources and click
pixels and create a new pixel and I'm
just going to call it dog VI pixel and
that should allow me to just kind of
refresh here and you can see our pixel
is there now so I can click connect and
agree to Facebook T server so let me
just explain what what we've just done
so we've got the paid basically like an
Instagram accounts or wherever someone
can search our name and they can go see
everything on our page this is also what
our ads will be running running through
so whatever you set up on your page you
know the logo the bio some of those
things will be available after people
click your ads then we've got an ad
account which is kind of going to be our
technical setup process where we upload
images all through that portal and then
we're going to spend a bit of budget
behind it and it's going to go out to
the world of Facebook then we've got our
pixel now the pixel is embedded on our
website that speaks back to the ad
account and every single action that
customer does on our website it speaks
back to their ad account account so it
can optimize accordingly so for example
if someone purchases our pixel is going
to pick up on that purchase and then
it's going to allow us to maybe retarget
them later on and all of those good
things so we've got all three of those
set up I can just submit this may take a
little while to get approved but in the
meantime we can most definitely come
into our ads manager over here and we
can start setting up our ads I'm going
to give you a quick walkr on how to set
up a Facebook campaign so what you can
see here is the three tabs we've got
campaigns adsets and ads campaign is
where we set our objective so um that
it'll make sense in a second what an
objective is adsets is where we target
audiences and then ads is actually the
creative and the copy that that all of
our customers are going to see so to
explain that a bit further we can just
create
one and we can click here so one thing
as a beginner you'll it's a really
confronting things setting up Facebook
campaigns because there's always
recommendations there's going to be
change in settings all of those kind of
things change in best practice so it's
really important to um just understand
the basics initially and watch videos
like this so almost always we're going
to use um an auction auction campaign
for e-commerce we're also going to click
sales here all of these other options
will basically just be like setting
money on fire especially for e-commerce
so we're going to click sales
and we're going to name our campaign now
these naming all this naming stuff
doesn't actually affect the uh results
of your campaign it's purely an
organizational thing so we're just going
to do one
conversion and then we're going to do
adset we're just going to name this
broad this will all make sense in a
second it just add one and we can just
click continue and we're going to do a
manual sales campaign now if yours
doesn't look exactly like this it's okay
so one thing you might see is Advantage
campaign budget this is Facebook's
attempt at really just reducing the
amount of actions that's required for
The Advertiser over the time it's just
going to be kind of like a set and
forget kind of strategy uh for Facebook
ads and that's what they've done here so
this will kind of remove the audience
selection and it'll use machine learning
um which right now we're not getting
good results on this however over time
it may improve I just want to set up my
manual campaign from the get-go so I
have complete control so you can ignore
all of this category section all of this
uh creating AB test when you get a bit
more advanced you can use that but right
now you don't need to and we've got
website
here and we've got the name that we put
in before the other thing we've got over
here is this audience definition which
shows how many people that you're
actually targeting CU remember the adset
level where we're at now we've just gone
from the campaign to the adset level um
it's going to you know it we need to
make sure that we have a good audience
selected and this is based on a couple
of the settings down here so one thing
you will need to click is this pixel
here and you can see this pixel down
here that dog via pixel I'm going to
select that cuz that's the one on our
website if you want to check what is on
your website there's a couple of ways
you can do that you can actually come to
uh your website and then you can just
click on this thing called a pixel
helper this is just a Chrome extension
just Google uh meta pixel Helper and it
will pop up now you can just see this
pixel ID number here
1136 um so you can also see what actions
are happening so if we wanted to kind of
Click through here remember the pixel is
tracking what the person is doing on the
website so if I click this add to cart
here and I've added that item to the
cart you can see it this pixel has now
fired from an ad cart if that's a little
bit confronting the main thing is just
making sure that this pixel is the one
that's on your
website so the next uh section is pretty
important as well so misinformation out
there around what is the best practice
to do for uh for e-commerce initially
when you're starting out so Facebook was
really pushing people to get as much
data for the objective as possible so
therefore they were telling you to do
something like add to cart because a lot
more people are going to add to cut than
purchase it's just earlier in the sales
process but from experience spending
over $30 million on Facebook I highly
recommend just ignoring the ad to cart
initially even if you're just validating
a product or getting starting to get
into Drop Shipping just go straight to
purchase and uh focus on that because I
feel like you get a much better audience
and you get a higher return on
investment so we've got this daily
budget here this is also important when
you're just starting out let's say this
is the very first Shopify store you've
ever set up and you're really really
confused I highly recommend just doing
something like $5 a day now that's
because your there's a good chance that
you're not going to get this right
you're going to leave a password on the
storefront you're going to not have the
shipping settings right even though
we've been doing it really step by step
you're going to you know maybe not make
a great ad or your website needs better
designing so all of these things it's
part of the learning process you're
going to struggle with it you're going
to constantly Tinker you're going to get
advice on the website you're going to
send it to your friends and family and
it's just slowly going to get better and
better so you don't want if you had $100
to start this business you don't want to
spend all you know you don't want to
spend $20 a day cuz you got 5 days of
budget so you really just want to keep
it low initially as you keep tinkering
until you get that first magical sale
the SK start date which we wanted to
schedule instantly then the next thing
is quite important as well we've got an
audience so the audience definition as I
showed over here this shows the size so
as soon as we start narrowing or
broadening these filters in here this
thing will change over here so we've got
custom audiences so what custom
audiences are are audience that you
create yourself based on the pixel
activity on the website so you could
create a a custom audience on every
single website visitor that has gone to
your site over the past 100 days you
could create that or let's say you want
to create an audience that only the
person that has seen my blue dog beds
and then I can show them the pink dog
beds they're the kind of custom
audiences that you can start thinking
about um to create a custom audience you
can click create new and click there now
look like audiences is when you have a
set of audience let's take the website
traffic on the past 100 days meta or
Facebook will actually create a group of
people that fits that profile maybe
they're all like dogs maybe they're all
based in certain city they they compile
all of the data and they'll get an
audience for you to Target so look likes
can be very very effective but what I do
always recommend when you're just
getting started out especially targeting
a country like Australia where there's
only 17 million people to Target which
is a great audience size you can see
it's green there it's fairly Broad and
that's why I've named it broad for us up
here but if you wanted to you know maybe
Target the United States if I show you
what happens
here it can get quite
large so after doing that you can see
that there's 200 million people so that
is um obviously 10 times higher and I
think that if you're only spending $5 a
day at that audience size you may have
some troubles getting some early
purchases and you might want to try to
narrow it down to narrow it down what
you need to use is this detailed
targeting and this is where interests
come into come into play so we can do
something like pet and you you got all
of these pet options here maybe we want
to do pet adoption uh maybe Petco and we
can test all of those one good tip is to
not just Target things that are directly
in your Niche like the segmentation it
could even be something like Zara we can
Target Zara retailer that'll narrow this
audience down to something like 29
million which is fantastic that's kind
of where we want it at and we can test
that as well so just write a bunch of
random things down and do a bunch of
testing which I'm going to show you how
to do in a second um and find the best
audiences for you but if you're just
targeting a a country with about 50
million population or a bit less like
Australia then you can just go ahead and
just leave it broad so when we come down
to placements we've got two options here
we can use manual placements which
allows us to decide where we're pushing
it let me just explain some of those
Facebook is naturally on Facebook
Instagram I think you understand with
that so you can click manual placement
you can place it on all of um Facebook's
kind of assets and some websites as well
or you can you can basically select and
deselect any type of ad um if you're
using like a a 9 by 16 which is like a
vertical format ad we can select this
one only and and run it there but the
truth is advantage plus is working
relatively well for us at the moment so
this is just going to place it wherever
using machine learning and I highly
recommend um you just kind of Select
that for placement at this stage and the
final section that we've got down here
is optimization for ad delivery you want
to keep this on conversion and there's
no point uh putting a cost per result
when you're just getting started because
you're not going to really know what
result you're chasing for um but that
when you get really Advanced you can
start working on this kind of stuff as
as well the attribution settings is a
little bit technical but worth
understanding so 7 days after clicking
or 1 day after viewing what that means
is that if someone clicks on this ad and
then they come back 5 days to the
website so that's within 7 Days of
clicking and they purchase it's going to
be attributed to this ad set or this ad
it's going to be attributed to that um
and that's the same after one day of
viewing the ad so rather than just
clicking on it if they just scroll past
it and they view it and then they buy
straight after then um it's going to get
attributed to this ad especially only on
Facebook so it may get attributed on
other platforms as well but uh this is
just interesting to know you can play
with one day um click and view if you've
got a product where it's really really
impulsive to purchase but I highly
recommend just staying with 7-Day click
or one day view initially so then we can
click next and you can see now we're on
the ad section rather than the adset
section so we're coming down um in here
and we've just got add one that's
absolutely fine so similar to how we
created our page and our ad account and
our pixel before you can actually create
an Instagram that way and you can also
create an Instagram obviously on your
phone link that up and uh go through
that way so you can click connect
account here it'll you've created on
your phone and you can just click there
and we can enter in an our account and
log in and should all connect up um
alternatively if you leave this blank
what it's going to run as is this
Facebook page this dog via Facebook page
it's going to run there but if it's on
Instagram they're not going to be able
to click on the ad on Instagram when
they click it it's not going to take
them anywhere so they're going to just
have to click on the ad to come to the
page so I do recommend setting up an
Instagram account so that they can click
and view your page and and you know
research your brand a little bit more
have a beautiful feed and that will make
customers more confident that they're
not buying from a scammy Drop Shipping
Store but they're buying from a a a
beautiful branded store with with a lot
of trust so the next step is we've got
to create our ad so we have a few
options here we can use an existing post
now this existing post will most likely
exist in our ad account already or on
our Facebook page this page that we set
up before now naturally we've just
created the page so and we created the
ad account so there's no existing post
so we're going to have to create a new
one um from scratch but the reason why I
wanted to teach you about use existing
post is because it will allow you to use
ads with a large amount of social proof
so social proof is where you get lots of
likes and comments and people saying I
love this product and you can get great
success by not creating brand new ads
all the time but just using existing ads
because they have the existing social
proof on it so we're going to keep
clicking through manual upload we've got
single image or video Carousel and we've
got collection as well so I'm going to
show you those formats let's start with
single image or video you can leave all
of this stuff set up and down here we
can basically upload our video so I've
got a couple of videos here I'm going to
start with this one so now we've
uploaded that video we can actually
preview how we want to look at it so
coming over here on this right hand side
there's all of the previews where it's
got a um where it's got an exclamation
point like this it's not going to be
able to run onto that platform but as
you can see videos can run on most
things especially when they're a a
square or a 4 to five ratio if you want
it to run you know on just Instagram
stories you can do a 9 by 16 ratio and
it will fill up the whole screen but
these four to five ratios are going to
fit um perfectly so you can see the ad
just running there which looks great now
the next step is we can add our text so
I've got some text set up here so much
like our email we're just going to keep
it spread out with your ad copy it is
very similar to email go to people that
are running great Facebook ads and check
out how they structured it you do need
to understand a copywriting framework as
well so the Ada principle or the past
principle that we talked about before is
a great one and just making sure you're
calling out your value proposition you
can also use tools like ad spy or Trend
rocker to go and see a bunch of ads at
once and get some ideas and just test it
pretty much so we've got this here and
we can
do BU your dog B
today we can justest something like that
and then we can basically say save
$20 so you can see the preview is down
the descriptions down here underneath
that that's the headline we got a
display URL which is down here we can
change the display Euro just
dog.co and we can do that actually
you're going to want to copy this
directly just to make sure it's
perfect and the display link is just
what's going to be forward facing as
well so you can shorten some links there
so the next thing we can skip all of
this languages instant experiences this
pixel is saying that it's not active but
uh once it get some traffic to it it
should pick up on it soon I've checked
that it's active and then we're just
going to click publish and that ad is
going to publish all three of so right
now this isn't running because there's
errors and we haven't uploaded anything
properly but once we click publish these
will all try to publish and after the ad
goes through a manual or automatic
review process what will happen is
either it'll get accepted or denied uh
for that so you can click publish now
because it's going to take a review
process so we can add some more adsets
to it the basic structure that you're
going to want to do is this structure
that you can see on screen right now so
it's a campaign
one ad set and you're going to use three
ads in that ad set the budget that you
set let's say the $5 budget before will
get automatically allocated towards the
three ads so it won't split evenly
across them it might initially just
because it's testing them and then
eventually it will go to the ad that is
the most engaging and the ad that thinks
that is going to get the best results
that you've set at the campaign
objective level so hopefully that all
makes sense so a common question is is
how much should I spend on
advertising and the truth is the more
you can spend on Advertising the better
you just need to make sure that you're
profitable spending on ads so initially
the amount that you're going to have to
spend before you know am I going to get
results it can vary typically I like to
see results very very quickly but it
really depends on the product that
you're selling if you're selling an a
$1,000 product you're naturally going to
have to spend more on that product
because it is harder to get customers
for that because people don't want to
spend $1,000 on an everyday basis so
that's just a generally speaking so if
I'm selling a $100 bed I might want to
make sure that I spent $50 when I'm
first testing things getting things warm
warming up or if I'm going to do a
$1,000 product I'll make sure that I
want to spend at least 400 500 before I
start really trying to change things up
now there's other metrics that we can
look at so how you can look at results
is you need to change these columns you
can see that there's a default amount of
columns set here performance you're
going to probably see um most thing
you're going to see probably the main
thing that you need which is this cost
per result which is the objective that
you set so it might be link clicks but
in our case it's purchases what I highly
recommend is customizing your columns so
you can look like a pro and set this up
accordingly so the way I do it is I want
to set up my column so it is exactly
what the customer is doing and going
through on the website so if you think
about that literally what it means is
they go to the website they add it to
cart they initiate the checkout they
purchase it and each step along the way
I want to see how many events there are
because that will allow me to identify
if there's any problems with certain
parts of the funnel but also allow me to
optimize accordingly and then the final
thing that we want is return on ad spend
which is a commonly used term which
means every $1 I spend how many dollars
do I get back if you get a three return
on ad spend you're getting $3 back and
that is really really important because
that's what we use to optimize our our
ad ad spend accordingly so I'm just
going to set that up for us we're going
to start with CPM now CPM is a bit
different this is CPM is a common term
for the cost per a th000 Impressions so
this generally indicates how much
Facebook is charging us to show people
it's just a good metric to know no idity
really optimizes the CPM well they
probably shouldn't be and then we can go
add to cut so we can go total and the
cost and then we can go initiate
checkout which is where they actually go
to the checkout cost and then we can go
purchase which is cost per purchase so
total total and cost and then we want
the total return on ad spend which is
also there we can save this as um
YouTube is awesome so we can save it as
a preset there and like this and we can
just click on it and we can see it down
there now so one thing you might want to
do now is just come across here and just
remove some of these things you don't
need that don't need
that we don't need results we can just
kind of delete all of these we can leave
that leave amount spend get rid of ends
and schedule and we can uncheck all of
these boxes cuz otherwise it's going to
get too long and then you're going to
click this save as preset and you're
going to name the preset and click apply
and then it's should set up all of those
things that we just talked about and we
can start optimizing accordingly so this
purchase return and AD spin is the main
one that we're looking at but all of
these metrics before it such as ad to
cart are going to have more data there
you're going to be able to predict
whether something is going to happen
early with adoc cards if it's getting 10
to carts uh versus something else that's
uh getting the same amount of budget but
it's only got two ad to carts then
chances are the return on ads spend is
going to be better for that main one it
might also have a lot more amount spent
on it let me just show you an example
because it is kind hard to understand
without looking at something so here is
another ad account so I'm in the ad
section here we can see the amount spent
then we've got all of these adsets down
here we can see the budget but this is
the return on ad spend so every dollar
that I put into this campaign I'm
getting 20 return on ads spend back
which is pretty good so considering that
return on ad spend is so high what I
would now do is I would consistently
increase my budget on this one let's say
compared to this one where I've only got
a 1 uh 36 return on ads Bend so that
might be you know I might be losing
money on that if I don't have a high
margin product so I need to uh spend a
bit less uh daily on this this product
so you can see that I'm spending quite
highly on this one
$117 don't know why it's 117 probably
should
be0 um but yeah you can do you can
basically increase the budget on this
one slowly and decrease the budget on
this one slowly until it kind of
corrects so one of the main things to
look at when you're optimizing your ad
account is just doing last 4 15 days
making sure that you've got a recent
time frame and you can yeah optimize
accordingly so it's a fairly new ad set
as I said before you're going to have
more um more of these metrics earlier
stage like add to carts than purchases
so you can kind of predict that you can
see that that but there is a correlation
you can see that there is $65 ad to
carts there when um and which is quite
expensive if it's taking $65 to get
someone to add to cut obviously the cost
per purchase is also going to be really
high and if it's only costing us $3 for
this ad set to add to cut and we're
getting um 19 return on ads spend there
so they they are correlated so you can
kind of predict your adsets performance
before you spend too much based on ad
carts or you can predict a based on cost
per purchase but I've done a fair few
videos on Facebook ads that I highly
recommend you go check out um just to
really break it down because it's not a
skill that you can kind of learn in a
day it's a skill that you can launch a
campaign in day one and just Tinker
around with it and learn a lot of about
the settings but it is something that
you need to continuously learn and it
might take you you know 5 to 10 hours to
even really understand um how to
consistently scare your campaigns just
keep the budgets low in the meantime and
focus on just good marketing now if you
wanted to hire an agency to do this for
you there are a few things that you need
to know from experience a lot of
agencies will just hire Juniors they
give them a a YouTube video like this or
maybe they've got their own internal uh
training programs and the junior isn't
going to be much better or isn't going
to Care nearly as much as you as a
single founder about your brand so if
you have enough time I and this is one
of the most important things for your
business Facebook ads is the sole reason
that my businesses are so big so it was
worth me learning um so I recommend you
get into it learn it scale up some
campaigns if not hire someone as a
consultant U maybe a freelancer and get
them to train you as you do it just so
you can get this one-on-one mentorship
with them but yeah I highly recommend
actually learning it yourself rather
than hiring an agency if you're looking
for a good agency I you know they're
very very difficult to find my main my
main advice with agencies is make sure
that if you've got someone that you are
very very comfortable with the account
rep on the account it's not about the
salesperson that converted you on to the
agency it's about how good at
communicating is the agent that's on
your account and how much attention are
they focusing on it so they're the main
things um if you want to keep an agency
accountable you can actually just select
all of these adsets and you can go view
history you can click see history just
on this right hand side and you'll be
able to see all of their work you can
see last time they logged on what what
did they change and you can start
studying this so you can actually learn
um what the person is doing and why
they're scaling and and just kind of
yeah learn by copying them I
[Music]
guess so now's a good time to talk about
creatives there's two types of creatives
that you could make to get traffic for
your business you can create creatives
for Facebook ads or paid platforms or
organic we're going to cover both before
we jump into the ad account and start
setting up campaigns we really need to
understand what makes a good creative
because if you don't have a good video
that converts users you're basically
going to be burning money you're going
to upload the video onto Facebook you're
going to put a budget and it's not going
to get any sales this is because
Facebook is an auction you're going to
be competing against all your other
competitors selling a similar product or
something of interest to that audience
so you need to make sure that it's very
very captivating it fits into the
Facebook feed and ends up getting
conversions as well to do that I think
the best place to start if you're new is
going to competitor like everything just
kind of learning from them what's
working for them it doesn't need to be a
direct competitor you can look at
similar brands in a a similar Niche or
for sorry for our example the pet Niche
or you can just go to other really great
brands on direct to Consumer e-commerce
like the Udi so for today's video I'm
going to show you a really simple
framework about how you can do this
competitor research that will end up
allowing you to create amazing Facebook
ads so going to create a new Doc that
we're going to put some screenshots in
just going to call it Facebook ad
research now the next thing you need to
get really comfortable using it is a
free tool it's called the Facebook ads
Library so we're just going to come into
Facebook ads Library you can just Google
it you don't even need a Facebook
account to access this you can use other
tools out there that show Facebook ads
but this is free and pretty easy to use
you're just going to select all here um
because some Brands will be just
Marketing in other countries and you're
going to click all ads then you can go
to any competitor so um a competitor for
this product is sash beds so we can just
click on the advertiser now we have all
of the ads that this brand is currently
running and we've also got um some of
their ads that they've actually turned
off sometimes show but um this doesn't
have have too much so now we're in here
what are we looking for we're trying to
get as much research as possible so that
we can you know we're not copying it
directly you can't do that one it's not
going to work and two that legally you
shouldn't be doing that so we're just
trying to get inspiration around what's
working now we're looking at things like
their thumbnail as well so this is the
thumbnail um this is what people are
seeing before they click play so if they
don't have auto play on that's what's
going to be shown we're looking at their
copy as well we're also looking at
things like their PAC of video their use
of transitions their use of text and
also their key shots as well so I like
to break these down into two things so
we've got copy and we've got key shots
and now you can get as formulaic about
this as you really want but I like to
just get a big database of of
screenshots so the older the ad is
running generally you can assume the
more money it's making because it's
performing really well and they're
running it over time so we can just
let's grab a little bit of copy
inspiration there um we'll grab this and
we've also got the headlines here as
well so we can grab the
headline just really start pulling some
inspiration now for this copy you can
see that they've got um they're using
bulleted points which is really easy to
to digest you can see their main points
uh around anxiety um does not flatten
over time that's probably a customer
complaint that's happening the amount of
reviews and you know calling out the
where the customer base in Australia so
these are the kind of things that you
need to start noting most Facebook ads
are set up with a hook so the first 3
seconds really needs to captivate people
stop them in the feed then there's the
problem and the solution so talking
about why they need the product then
they'll generally add some social proof
as well that can be done in the copy but
it can also be done in the video and
then there's a call to action as well so
when we're looking at Key shots we
really want to make sure that we have a
range of key shots that kind of support
that narrative or we can kind of call
that out with a text overlay or you know
even in the the video itself so someone
you you might have a model that's saying
um this is it you ever have an anxious
dog uh this bed has high rims to help
anxiety that's the problem solution and
then uh at the end it could be a hook
the next thing we can do is actually
just play this
ad and I don't think it as
audio it just has music over
it no real text Bas you can see this key
shot here the um this might be working
really
well so we'll grab this
one just some key
shots to think about touching the fur is
a really good
one grab that as
well and that dog curling up was a
really good shot as well it's really
just a good use case for the product
we've got another good ad here that's
been running um for a little
while so I'm going to grab this copy
again bulleted points very similar um
call outs but there's a couple of
different ones there that we can call
out visually or in our copy now you can
see the difference in this ad compared
to the first
one of a new B so we decided to get a a
sash bed cuz I'd seen such good things
online and of course he decided he
wanted to help unbox his bed so that's
what we did and he was so Keen to get on
to it we went with the extra large BL
clay bed because he's a big boy and as
soon as he laid down in it he was out
like a lot just look how soundly he's
sleeping here so the reason why that
adds a bit different is there's a a
voice overlay which kind of walks them
through the the visuals of the video so
that's a really really good way of doing
it the first video didn't have that I
think that that would probably perform a
little bit better so um that's good to
know all of the key shots were pretty
similar the only different key shot that
you've actually got there is them
actually cutting the Box open and the
logo with a thank you card so I'm going
to screenshot that one just to remind me
that that might be a good shot and you
can just start pulling this document
together from two or three competitors
to really give you the best shot list
for the day that you're shooting so now
you've got all of these shots that you
need how are you actually going to video
it on the day there's lots of solutions
here first of all there's lots of
services out there that you can actually
send this product to and they'll create
what's called user generated content
which is right now the best performing
format of content on Facebook because
people think it's native to the feed so
they stop and scrolling like it's a
friend posting a review it's got you
know honest comments around the product
and it's really people can build a lot
of trust that they think it's this is
exactly the experience that they're
going to get for the product so ugc is a
great way you can pay these uh agencies
you can just Google ugc Creator or you
know ask us in our community which ones
we're all using you'll send the product
it costs $100 to $400 depending on the
caliber of of agency that you're working
with and you'll get back a few creatives
they know all of these Frameworks you
can just give them the the shot list and
they'll make sure that they get it as
well but generally they're pretty good
marketers if you don't have that budget
you're going to have to shoot it
yourself and you can we've done this
multiple times on our YouTube channel
you get your iPhone you get a friend or
family this is how I shot cing blankets
and the udie which do millions in sales
now we filmed the product getting used
and I edited it myself in simple editing
program so so you've got Premier Pro and
Final Cut Pro which aren't exactly the
simplest tools to use but you can watch
a couple of YouTube tutorials if it
feels really overwhelming using some of
those editing softwares you can just
hire a simple editor on upwork and um
make sure you check out that they've
created Facebook ads before you're going
to still have to Baby them along the
process send them the footage give them
the copy that you want on it um give
them the format which is generally 4 to
5 ratio so that's the rectangle or you
can use 1:1 ratio which is square but 4
to 5 ratio Works a little bit better
because it's going to be larger in the
the Mobile screen as they're scrolling
down it's going to take more real estate
the other thing that is working really
well at the moment is 9x6 formats so
that's the Instagram story format um
that works because it goes on different
placements so it's going to be on your
Instagram story and those kind of things
um which is getting a little bit
Advanced for this tutorial but the 916s
in short do work
and you can use something like cap cut
or even the Tik Tok Editor to edit those
if you're comfortable in those to create
your ads download them then upload them
to your Facebook ads Library which we
will do
[Music]
now so let's say you've tried Facebook
ads before and you just couldn't get any
sales or that you just don't have any
money or budget to get started with
Facebook ads should you still give this
ago yes you can try organic social media
million doll brands have been started
purely of organic traffic and right now
it's never been more exciting to use
organic traffic because each platform is
starting to reward creators again every
single platform is allowing creators to
go viral whether it's Twitter Instagram
YouTube and it's just really really
exciting the main thing around organic
is getting a good content strategy and
just picking one platform to work with
so if you want to do YouTube long form
content you need to have a basic
understanding of the algorithm and how
the platform works so that you can get
organic views if you want to do
something like shorts like Instagram
reals YouTube shorts or Tik Tok all in
that vertical style content then you
need to really have a good content
strategy around that they have two very
very different things it might be the
fact that your product lends itself
better to one thing in our dog bed
example we've got um you know you could
be talking about anxiety in pets you
could do a long form video around how to
treat anxiety five five ways of treating
dogs with anxiety and you could
incorporate the bed into that the other
thing you could do is you could do
product reviews in the pet space and do
an Instagram reals for that do the green
screen with the the text copy on there
there's just so many ideas and like
everything in today's video it's really
important that you use competitors or
people in a similar Niche to build that
building block of knowledge of what is
working then tweak it and adjust it from
there so it's your style your format of
content content there's this great brand
at the moment called mini Katana that's
doing Millions tens of millions of
dollars in sales purely off YouTube
organic so it is possible it's about
consistency as well uploading every
single day constantly tinkering on your
video format again with a Facebook ads
it's all about that hook in that first 3
seconds you need to Captivate the
audience and then you want to try to
make it as viral as possible so sharable
you want people to be Instagram dming it
to each other so make it really
educational
entertaining or controversial and that
is the formula for virality of of
organic content you can shoot all of
that stuff yourself with your own
product and just build consistently over
time it's not a quick fix it's not Heap
scalable early on but you will get those
one or two sales here and there in the
pet space there's hundreds of brands
that are doing great organic social
media but one comes to mind is pet lab
Co and looking at their Tik Tok so we
can just come into
here and we can see this format here
they're you know uploading very very
frequently this video's got 10,000 what
we would do is we'll just come into here
and analyze it dog owner Edition are you
ready to be surprised pause this video
press du and blind react to it now put
your finger down so that was a duet so
you could adjust that accordingly now
this one's got 800,000 views that's
probably looks a bit
better I bought a $30 probiotic for my
itchy do
no longell so one thing to be cautious
of when you're looking at this is that
could be an ad as well they could be
putting budget behind it so that's why
it's got so many views so we're really
looking for like a Content format that
went viral that they can keep um that we
can keep replicating so you can see this
with this they've got a person that
seems to be constantly doing their
videos this is a great strategy this is
what we did at the udie it's um you know
people call her the udie girl now uh she
is constantly you know promoting our
products in different way and
capitalizing on these viral Trends so
this would be you as a single founder
you need to be the expert in your your
subject let's watch this video if you
didn't wash your dog's bowl today then
you need to was this you may not realize
it but not washing your dog dishes
regularly so you can see that lots of
people don't wash their dogs bowl and
that that obviously hooks them she's
educating the customer about you know
problem that can make your dog sick so
there's no reason why we couldn't do
this we could talk about the anxiety and
um start shooting just some iPhone
content like this and and grow some grow
some organic followers now one question
I always get is should I be doing
organic social media if my paid ads are
working let's say you're getting
Facebook to scale I think it's a great
Habit to get into it just takes a lot of
time that's the only thing you got to
weigh up it's a great Habit to get into
is because you're going to if you get a
viral video on any of these platforms
you can then and just upload them as a
Facebook ad a lot of the time the most
viral videos are the ones that provoke
the most emotion have the best hook and
therefore make great performing Facebook
ads so if you have the time or you can
invest in a organic media Creator then
it's definitely worth
[Music]
it so the next thing we're going to do
is set up Google analytics now Google
analytics is really important to set up
before we set up Google ads so all we're
going to do is Google analytics and open
it up so once you're on this screen just
click Start measuring and you can create
a new Google Analytics account I'm
already logged into my Gmail account so
just make sure you are as well and we
can click next and we got a property set
up here so we can call this just dog
beds Au change all of these details to
match you so the next thing we need to
do is make sure you click show Advance
option now there is a warning here that
1st of July 2023 um this will change to
ga4 so I'm just going to really go
quickly through this process because it
may change again but the truth is it
should be pretty similar so we create a
universal property as well so do
dog.com and we can click next select
these we can also just do shopping
select some of these options with best
matches click create accept the terms of
service and this should create the
Universal Property should also set up
the ga4 as well for easy migration we
can exit out of here so now just a quick
walk through you've got the site here
and then your properties here so the
next thing we can do is just click this
admin down here go into e-commerce
settings set up enable e-commerce click
save now all we need to do is copy the
code into Shopify so the next step is to
come into this property settings copy
and paste this tracking ID into your
Google analytics account click save and
then use enhanced e-commerce so the next
thing I'm going to teach you is how to
set up Google ads now Google ads you can
easily see Google ads by coming into
Google and just writing pet bed and you
can see all of these shopping ads up
here then you can also see these text
based ads as well these are all paid for
through Google shopping ads are an
extremely effective way of retargeting
as well as acquiring new customers so
really important you understand how to
do this so all we need to do is Click
apps and just write in Google now there
are multiple apps here such as this
Google shopping feed which I've used in
other tutorials this uh is is a great
app for providing your products to
Google but we're going to try this
Google channel despite the bad reviews I
think they're improving over time we can
just click add this is the official app
by Google and we can just click add
sales Channel once we're in here we can
just click connect Google account
connect our email address and click
allow I'm just going to remove the
password for my store so Google can see
it then we just need to confirm that
we've added our contact details to our
store now you need to make sure that you
do this properly because Google will
check and it they'll need to verify your
account so make sure you've got uh there
there is plenty of supporting documents
from Google around that such as your
privacy policy and you know how obvious
your contact details need to be so their
customers aren't getting scared so the
next step is we need to create a new
merchant account so we can just click
create new and we click connect next we
need to add our phone number next we can
manage our shipping settings if we
wanted here or we can just automatically
import it from uh Shopify which I do
recommend then we've got to select our
Target country the language accept the
terms and service and click connect so
the next steps is the products now need
to go through an approval process so
Google is going to check that you know
you're not selling live animals that
you've got your contact details all of
those kind of things so we can click
here and now we've got to create a new
Google ad account so I'm just going to
click create new and we can click
confirm billing this should open up
Google ads for us and we're officially
in our ads manager now this is very
similar to the business manager for
Facebook this is where you're going to
pretty much create all your campaigns so
I can click submit you can see our
merchant center and stuff is all pending
here which we've set up this used to be
very very complicated you needed to set
them up all individually and Link them
but this should be all good now so we
can come into Google ads so now we can
just come into ads google.com come into
our Google ad account that we set up and
we've got a very similar setup now
compared to our Facebook ad account to
create a campaign C all we need to do is
click this plus sign down here new
campaign and we want to drive sales now
the difference between website traffic
and sales is sales is going to start
reading data from the Shopify account so
you're going to get your return on ad
spend and it's going to really allow
Google to optimize better whereas if
you're just driving website traffic or
an agency says we're just going to drive
traffic chances are you're not going to
get results so really important that you
set this up properly we're going to
click get started now there's lots of
different options out there at the
moment for um Google so performance Max
is kind of their new push um kind of
like the Advantage Plus that we saw on
Facebook now I do highly recommend just
clicking shopping this is really one of
the most highest return on investment um
campaigns that you can set up now
there's no products added to this
because they're all in the approval
stage so I'm just going to keep showing
you exactly what to do we're going to
click performance Max and we're just
going to name this um Google shopping
just so I can show you how to finish the
setup now you do want to select
conversion value so you can set a Target
return on ad spend but I recommend just
leaving that for now and just monitoring
the budget daily and seeing how much
return you can actually get and then
you've also got customer acquisition
here as well which you can leave that
blank and just click next now we
definitely want to just click Australia
CU that's the only place that we've got
shipping options otherwise we're going
to burn money then the next steps we can
go next because this is a performance
Max campaign it's going to run ads where
it deems necessary so we've got all of
these placements here we've got Gmail
we've got the search which I talked
about we got display which is can be on
different websites you might have been
on like Forbes or something like that
and seen this website pop up then you've
also got discover as well so there's
plenty of different options where these
products are going to show up YouTube
you've probably seen this as well this
will have the dog bed in this section
and then the copy that we create um on
the left hand side so all we need to do
then is create a bunch of headlines so
we could say uh Australia's best dog bed
calm your pets anxiety we can also add
some long headlines so make sure that
you fill out all of this because
Google's going to optimize it
accordingly add some descriptions as
well so we might just grab shipped from
within Australia save
$10 and you can preview add then we got
call to action is automated which I
definitely recommend as well and we can
just click next now we just want to keep
the budget low initially click next
$10 we can review The Campaign and click
publish now you definitely need to go
deeper into Google ads I do recommend
for the initial setup because Google is
much more set and forget compared to
Facebook there is some tinkering in the
early stages but eventually the work
needed on um Google is more on a weekly
basis rather than a daily basis
especially for a new brand definitely
recommend you know if you can afford it
just getting an agency to set it up get
a cheap agency or or do our upwork
process to hire someone that's good at
ad uh Google ads they will set up all
the campaign you can start seeing some
results and then you know do some more
study on YouTube about the campaign
[Music]
structure so now we've gone through that
entire setup it's really important to
understand that you can actually hire
people every step of the way I always
recommend if you're just getting started
out to do everything yourself because
it'll allow you to understand what the
task is at hand so you can manage people
at a later date it's going to save costs
which allow you to spend that money on
marketing and product development so it
is good to learn those things early it
is also just good I think for the
mindset as well you need to be going
into business you should feel that you
have enough
perseverance and resilience to try all
of these things at least once learn what
you're good at learn what you're not
good at and then start delegating them
when you start making money so I'm going
to cover three main things of hiring
which we use to build our million dooll
companies we've got upwork which is
Freelancers we've got Twitter which is
just Outreach and finding really really
smart people and then we've also got
LinkedIn which is a more traditional
recruitment process so we're going to
cover upw work first which is if you're
just getting started it's probably going
to be the main thing that you use so
you're going to sign up for an upwork
account and enter all your credit card
details and your email then you're going
to come into this platform here so this
is the the portal where you can post a
job in my experience the best platform
to use to hire um really depends on the
role itself upwork specifically is
really good at getting creative people
where language doesn't really get in the
way of the end result simply because
English isn't the first language for a
lot of these people so it's completely
understandable so creative roles
providing that you hire the right person
and give them the right brief will work
out very well and and it's quite
affordable as well when you go into you
know even operational roles it can also
help you know building spreadsheets you
know data analysis those kind of things
they can also be really great there
Facebook ads is an interesting one I
think Facebook ads simply because it's
quite a
uh a rapidly evolving skill as well and
there's a lot of Pretenders and it's
also very very hard to validate whether
Talent is good before you get started
because there's no portfolios Facebook
ads you can you're going to struggle to
find a really good upwork um media buyer
and that's why I think as long as you
learn the basics which we've covered in
this video you are going to be able to
set up campaigns as good as a lot of
these people so um you're basically
paying these people to just navigate the
the ads manager and I think it's really
important considering these people are
in charge of your budget that you have a
strong control over it so Facebook
advertisers I think you're going to look
at more Twitter and Linkedin which we're
going to cover soon um the other thing
is where I think upb can be great is
really small code changes like
development uh or even you know bigger
website builds although they can get a
little bit clunky uh the websites
themselves so that gives you a rough
idea my advice is just trial and error
with all of these things so um analyze
the complexity of the role analyze how
much time you have to manage the person
because if you are hiring someone at you
know less than 10 USD an hour but you're
spending an extra 5 hours proofing their
work it's not going to be worth it you
just need to hire someone that is you
know closer to home and can do the job
at a better rate so these are the kind
of things that you'll learn probably if
I by failure I've I've failed a lot in
this kind of elements you know things
like logos and stuff no problem on
upwork uh or you can just use a logo
generator but anyway upwork I think um
what for the example today we're just
going to let's say we want to create the
the wireframes of our website so the
basic website design not coding it
because that's a different thing we've
got the website design so the basic
structure of our website so we would
post a job this will be a shorttime gig
because they're just designing that the
website for us and we're going to write
a title now the title is important you
need to kind of sell the the role itself
it's with all hiring doesn't matter if
it's on upwork or LinkedIn you need to
sell the candidate the best candidate I
want to want to work with the best
people um and the worst candidates that
have no roles are just going to work for
anyone so you need to make sure that you
you tick that end of the box so we're
going to say um
build High converting pet website design
for
Shopify so we're just going to um you
know make it quite uh all capitalized
and looking quite neat and we're just
going to do web design as the category
now we can select the popular skills now
this is just going to help us filter um
and pop up in front of the the right
people so we can just do Shopify uh we
want your U design probably I'm
surprised fig is not there anyway we can
just select a couple of these Shopify
templates
and that should be enough to get the
right people now estimating the scope of
work this is going to help again you
know give you give the the right people
there are some really high caliber
people on on upwork you know $200 $300
an hour so this will help you understand
that but we're just going to do medium
it's probably going to take 1 to 3
months intermediate and we can also say
that yeah we will be open to hiring them
fulltime now the budgets the budget's
probably less important when you're
first getting started out it they're not
going to hold you to this but it's just
going to tell the the candidate and what
kind of budget you're looking for so I
just suggest opening this up being quite
flexible because we're willing to pay
someone good that is going to be
efficient so $15 to $60 an hour for a
designer um and now this describe your
job is really really important again
what I said before you need to sell the
roll we are
building an
for our
portfolio of Shopify
Brands we are looking someone to join
our fast and Innovative team the main
thing with your job descriptions with
most is describing a little bit about
your company going into the role and
then going into you know past work or
requirements of the candidate on upwork
it's a little less formal so you can
just write this but if you're hiring on
another platform you're going to want to
make sure that you look at traditional
job templates because candidates in your
country or they're working at your
competitor down the street are going to
expect a more formal HR process but on
upwork it's a little bit more brief so
we're going to say
requirements so basically said building
a Shopify WF frame based on example
website provided ensure a minimal and
high converting design using best
practices deliver first draft within 2
weeks so that's the requirements and
then the one thing the candidate needs
to do is provide a portfolio of Shopify
designs if this was a more complex role
such as like a developer or something
like that we might need to um get them
to go through and provide their previous
uh credentials around you know passing
code tests or something like that or for
example like a customer service rep
might need to do a type test so the
amount of words that they can type per
minute um and we can you know say that
the candidate needs to provide this as
part of the application there's further
steps uh later on in this process that
we can use to vet our candidates but um
we'll provide the example website at a
later date um and we'll also be
providing them you know the Google Doc
of all of our photos and all of our
creatives so that they can actually
create the website so we can review this
job post now and you can see this here
now this is what I was talking about
before we've got these screening
questions so these screening questions
will just make the C make the applicant
just stop and have to answer some
questions you can vet you know their
English level here you can um you know
get them to make sure that they have
done one of these steps up here so we
can just do write your own question can
I please provide the link to your
portfolio and we can save that question
and we can write another one um what
design tools do you use and we can just
make sure that they answer those uh
appropriately there's also some
suggested um questions here which is
good for you and we can go to Advanced
questions now this is uh this is
optional and you can actually do a lot
of these later on but if you're hiring
someone that you really need amazing
English you can do Native fluent a lot
of the English is still quite broken but
you can um you know at least have a
conversation quite quite easy honestly
conversational it can get very very
difficult uh in my experience so I I
generally look at fluent or native um in
in English level so I'm just going to
leave that for now because I can do it
kind of later through the filters and
then the other thing that you do need to
know around is job post preferences so
you can select uh featuring the job
which just gets a lot more uh highle
talent coming through you can um post
that for free if you're a part of the
premium service for for upwork but I
don't think it's 100% necessary because
um in the next step you can actually
invite co-workers so I'm just going to
post this job and should immediately get
a list of people that you can actually
invite the job now this is where it's
really important upwork is quite good in
that it will have portfolios here now
you can click on this role let's go into
this one and the portfolios generally
should be down here and we can go on to
here and see some of their example
websites one thing I will say is
sometimes these portfolios aren't
actually accurate so they claim credit
for brands that they're not actually um
doing so just be aware of that that you
need to apply judgment just cuz they say
that they've done the AUD site don't
just believe them at face value so so
that design was pretty good so what what
I can do now from this is actually
invite this person and it will just send
a message to them and they can have a
look at it you can customize that
message if you really like the talent
but you know a lot of this talent
doesn't look too good so I'm just going
to go and show you the Cal B that you
can get by just going native or
bilingual now these people might um
might be in different countries
now and I can also just change the
filter to $30 to
$60 and we can go into someone like this
now worth noting this person is a a
developer as well so they wouldn't only
design the website cuz they ux designer
but they're also a developer so they
probably actually set it up for you as
well with website design you can just
get the wireframes done by a designer
which is what I recommend because
designers are good at design and then
you can just pay a developer to actually
roll it out so um we just spend you know
spend an hour or two hours going through
these and just inviting people that you
really like their portfolio so we can
see this is a Drop Shipping Store then
the next step is once we've got a
candidate in the chat that we like their
portfolio you you can provide them all
of the brief and make sure the main
thing is if you're doing like a set
project like a website design is get an
approximate amount of hours that it's
going to take to do the job um then once
you hire the person you can just click
hire you want to make sure that you are
um not allowing them to manually log
time initially until you build trust
with a person because this means that
upwork will screenshot their screen when
they're um charging hours to you and you
can track them really closely can also
limit their amount of hours so you could
just do 10 hours a week um to make sure
that it's within your budget and then
you can uh finally you know hire people
feel safe about uh how many hours
they're going to charge you so the job's
been live for about 5 minutes now so we
can actually come to this on our
dashboard and I'll just show you a few
more things to be aware of with um the
candidate so these are actually people
that have proposed it rather than you've
invited so the difference is the invited
Freelancers they might not even answer
that's why you've got to sell sell
yourself whereas these people are ready
to go they're going to be really
responsive there's a few metrics that
you can read here so first of all you've
got the country which is
self-explanatory you've got their hourly
rate how much money they've earned is
really important if they've earned a lot
of money on the platform and then they
have a high success rate that means that
they've worked a lot of lot of hours on
the platform and they're just always
delivering that's a great sign one way
to really be confident that you're not
going to get scammed on upwork cuz it
does exist on all of these platforms
forms is just making sure that they have
you know maybe over $5,000 earned and
with a good job success rate because
that upwork listing is actually really
valuable to them they will startop start
losing work if they lose that upwork
listing if they scam you in any kind of
way so that's just a little helpful tip
there you can use your filters here to
actually filter like success rate 90% up
and then also you know 100 plus hours
built and then you can start getting
people that you can feel can feel quite
confident are going to work um well so
you can see this person has earned
$200,000 on the platform with 100%
success rate so I'd definitely be having
a look at this you can come into here
he's provided um on on our one of our
questions which is please provide the
link of your portfolio he has um
included some links so he's listened to
the instructions which is really um
quite valuable you can come into here
and understand his Design Concepts
understand how functional the website is
looks okay this looks okay as well um
and you might want to give this guy you
know a a trial shot as well another
question I often get asked is what is
the difference between upwork and Fiverr
Fiverr I think is a much more fast-paced
maybe scrappier kind of platform it was
designed so each job only cost $5 that
doesn't really exist anymore um whereas
upworks may be more of a sustainable uh
process with a bit of higher caliber of
talent as well but if I needed to get
something quick set up like my Google
analytics or Google tag manager or
something technical I'd probably just go
to Fiverr and post a quick job there but
you can do um upw work as well it just
pick one platform I think so the next
hiring method that I really like is just
going onto Twitter so we can come on to
Twitter and you can first just start
following people in the industry that
you're looking for so um what there's a
ton you can even come to my profile if
you want and you can just find a lot of
people that have the the task at hand in
their name or their bio so if I wanted
to find a landing page or website
developer I could just go WR in landing
pages and just come to these people and
you can see just the caliber of this um
this work has instantly lifted compared
to the portfolios that we've just seen
on upwork these people are going to be
charging a lot more than the upwork
people but as I said you know you're
trading off uh price for um
Effectiveness so if you're a little bit
more competent and know what you're
doing come to Twitter right in the
person and just do a cold Outreach how
much does it cost to build a wireframe
of a website and uh again they'll give
you an approximate hours you can provide
them all the same brief and they'll
absolutely nail it so a few things on
Twitter there are still a lot of
Pretenders of course like people that
are claiming that they built the Audie
page which they didn't but that's for
you to kind of vet them yourself ask
them the right questions ask them how
long it's going to take them to deliver
and uh yeah you should be able to find
some some great people that way then the
final one is LinkedIn so coming into
LinkedIn it's more of a formal
recruitment process this uh I think
works really really well for hiring
people in Australia in United States as
well so you've got two options with
LinkedIn you can post a job and then you
can pay to boost that job to people so
you might be paying 10 20 $30 a day
again you need to make a really formal
job post and you'll get resumes coming
in so people submit their resumés you
can review them and it's generally
hiring more full-time workers
alternatively what you can do is you can
go into LinkedIn recruiter so I think
there a free trial and it's just up here
on the right and you can uh
actually set it up so you can look at
other businesses and where people are
doing the similar role at other
businesses and you can actually just
message them directly on LinkedIn hey
would you like to do some short
part-time work and build a website
through this
[Music]
another great way of getting traffic to
your website is influencer marketing
it's a very common marketing strategy
nowadays and it has created amazing
brands that you know today like Jim
shark was one of the first pioneers in
influencer marketing and it's been uh
they still do a lot of it today the main
benefits of influencer marketing is
there's no ad setup and there's no
technical platform but that's also one
of its negatives in that that it's not
hypers scalable to scale it you need to
have a lot of conversations with a lot
of people it is also relatively
difficult to do uh there's people think
that it's free but it's not you're going
to have to send a product at least
that's what we call gifting Campaign
which I'm going to get into in a second
but it does cost a little bit and you do
need to put a bit of work into it as
well so while it seems simpler on paper
there are some drawbacks of it but I'm
going to show you the exact influencer
strategy that I've used with all of my
startups and we work with thousands of
influencers and we use a very similar
method to this to this day so our first
step in influencer marketing is just
going to Instagram all we need to do is
Click search what I suggest for you if
you are just getting started is to do
your Instagram influencer reach out from
your page you're trying to build like a
personal relationship with these
influencers it will feel very commercial
coming from your brand page when you DM
them and they're probably going to
charge you higher rates or um not even
work with you but if you can just show
them that you're like a young upand
cominging founder and trying to make
something they might come to you with
better proposal so for our Pet Brands
all we're going to do is you know we
have a few options here we can go to pet
owners or we could just work with pets
themselves I think we probably want to
go you know we probably want to do find
some pet owners so we could just write
in something like vet we're just trying
to find one profile that encompasses the
the demographic that we're looking for
and then all we need to do is just click
follow and then it'll drop down down
here and you'll get all of these
recommended pages that you can go ahead
and just start clicking through so we've
got uh Dr Chris here we've got um all of
these ones now these are probably too
big they're at over 100,000 so they are
probably going to charge us or or give
us a pretty full-on kind of contract to
work with them we're looking if you're
looking to do a gifted Campaign which is
where you send them a product and you
just expect them to kind of post for you
then you really do need someone much
smaller because these Pages they
influence is quite great and it makes
sense that they will charge people um to
post on their page so if you're looking
for pages around depending on the price
of your product if you're selling a
$1,000 product maybe you can get larger
pages to um promote your product for
free but if you're selling like a $50
product really under 20,000 followers
might work on a gifted relationship
there's also the possibility that you
can reach out to these people work with
them once on a gifted relationship and
if they get sales
then you can work on a paid relationship
and ongoing I'm going to touch on that
in a little bit and bouncing around a
bit but so um Dr Chris Brown like this
is a better page size and it will be a
really really engaged audience you can
see when I highlight over the videos and
photos videos are a great way to measure
engagement um you can see that he's
getting a fair few he's a celebrity so
he's going to charge a lot um despite
his page not being too big oh sorry this
is a brand page so that's why it's like
that I'm sure his personal page has got
more but that doesn't matter cuz we can
actually still follow this and we can
start seeing like some other Pages as
well and just trying to build this kind
of map and find the perfect person so
here we've got this vet here I can
follow him and then a super relevant so
we've got relevance meaning how close it
is to the niche that we're selling in
and then we've got reach which is how
many people actually see their content
so reach is like engagement and they're
the two things that you've got to
consider because if I got someone that
was a bodybuilder to post a dog bed the
relevance is low but their reach might
be high so they still might sell or so
you've got to weigh this up into to who
to to send to um so let's say I wanted
to oh it looks like he is uh fitness
trainer um so let's say you can see that
we've got like a lot of vets down here
um now and we can just open all of these
up I'm just holding control and just
clicking to open it in a new tab and you
can see
these Pages here so this is getting
smaller and smaller 16,000 followers
which is probably more in our range and
we can also um you know they might be
willing to post on a gifted basis so to
outreach this person all I'd do is
message so all I would say is Hi
Samantha I have started a new business
and I'll tag my page so it would be like
dog via the Instagram page now this is
really important because you want to
have a really pretty Instagram feed that
is the best way to describe it it needs
to look really appealing because they're
going to click on that Instagram page go
check it out and see if you're an
established brand they don't want to
promote anything that looks really tacky
and that's what a lot of drop shippers
get wrong is influencers don't want to
post a random little shower nozzle that
does something it just doesn't make any
sense so you want to make sure your page
looks nice and it has some educational
content because Instagram is more of a
discovery educational process for these
customers so
um but anyway you would do hi Samantha
I've started a new business
dog.co started a new business called Dog
via
would I would love to send you a dog bed
and that's all you're going to say a
really small message just offering them
to send them a dog bed and see what they
come back with now there's a few ways to
go about this and that it the industry
right now is you know does argue about
it a lot you can insist that they do a
post um before sending it to them or
just get them to agree on that
alternatively you can just send it to
them now you're you're typically going
to have to do maybe 100 reach outs to
people and then maybe 20 of them are
going to reply and then you'll get like
10 people to post and that's normal I my
recommendation is in the very early
stages if you got very low budget and
you barely got any products get them to
at least agree yeah I'm happy to do a
nice post for you then what what happens
once they've done that post you send
them the product you give them a
discount code as well because they're
going to put that discount code in that
post and then you're going to track the
sales when a customer uses on the
Shopify store so you can see how much
traffic these people are actually
bringing you when you're only just
starting out you're actually going to
know exactly when these people post
because there's not going to be a huge
amount of traffic on your site and there
should be a little bump when you when
you do it so
uh ideally they would post a video
something that can go viral um so that's
something you can
consider when you're working with these
influencers like what's the quality of
their content can I use that content to
actually go into my Facebook ads later
on so this that's the influencer
framework reaching out to people um
reaching out to volume working with them
on an ongoing basis if they get sales
being willing to pay someone especially
if they are bringing in sales because
you can just keep Rec collaborating with
the people that have a lot of influence
one of tip that I do have is working
with influencers that just haven't done
much promotion before because their
followers are just going to be so
emotionally connected with the audience
because they're not promoting anything
they've got a personable touch and
generally they convert really well and
then also try a couple of different
niches I'm trying vets now maybe I will
try a pet Pages I'll go to Golden
Retriever pages and I'll I'll promote um
through them as well and see what works
one common term that gets thrown around
in influencer marketing and Drop
Shipping is called Whit listening or
dark posting this is where i' would get
this vet to actually promote uh I would
connect her Instagram and her Facebook
page to my ads manager which allows me
to promote ads through her page this is
another form of really native
advertising to the feed because they're
going to see a vet is saying this and
you can actually scale accordingly
through that that is relatively Advanced
and I think you should just start with
your own ad account first and then doing
a little bit of influencer marketing a
common question that I get around
influencer marketing is how much should
I pay an influencer now if you're not
experienced in influencer marketing and
you don't have any sales for your
website and you're only just getting
started you haven't even got product
Channel fit I don't recommend that you
should be paying influencers it's very
very hard to know the value that these
influencers are going to bring and I I
think that you're better off gifting and
learning with the smaller influencers
and managing those relationships
accordingly eventually influencers can
charge $100 to a post all the way up to
you know a million doar a post so it
does really cost a lot of money but you
need all of these supporting structures
because influencer can be very top of
funnel like driving a bit of awareness
people learn about your brand they click
on your Instagram profile they'll learn
a little bit and then eventually your
Facebook ads start targeting them and
your email marketing starts you know
they subscribe to your email and then
they go through the email flows that
we've set up so you need all of those
supporting channels to make sure that uh
in Instagram influencers can be
profitable another common question I get
is what are the best types of
influencers
Instagram influencers in my opinion is
the most saturated meaning everyone is
doing what I just showed you now that is
not a good thing I think that there's a
chance to go viral more so on Tik Tok
nowadays so Tik Tok influencers can get
a lot more Impressions cuz it's that
format of content so I think that
they're better um because you get one
viral Tik Tok and you you you can make
$10,000 from that then my favorite
influencers is YouTube influencers
because they have such a strong
emotional connection to Their audience
the problem is the scale there's not
heaps of them so getting you know
YouTube influencers to do reviews on
your products is going to be really
influential but uh they are quite hard
to get on board especially if you don't
have a great
[Music]
product now one other thing that I
really wanted to expand everyone's mind
to is that we don't only need to do
digital marketing we can also sell our
products through stores so this is
typically called wholesale or retail
while this may be difficult for really
saturated old Drop Shipping products if
you've created a really nice brand there
is a good chance that retail stores are
going to stock you there's two methods
that you can do here so the first one is
using something like Fair which we've
just signed up for they do take quite a
high fee for your clients but you can
get bulk orders of 10 20 100 of your
units and then they'll get sold through
little boutique stores so you can browse
The Collection um if you're selling
something like in home Wares this could
be a great solution for your product the
other thing that you can do is work with
an agency that does a lot of retail and
wholesale transactions so they have
connections with all of the buying teams
and you can put together a deck like a
presentation this is our product this is
why we're awesome this is our reviews
and this is all of our pricing our
wholesale pricing and you can ship the
products to these major retailers it's
great to get thinking about this because
you you can make sure your packaging is
suitable for retail and wholesale and
eventually when your brand gets really
big you can get into the big Costco or
the Walmarts that place $110,000 to you
know $300,000 orders at once so
definitely start thinking about it and
uh you can test fair or you can even go
door knocking you can go to some of
these smaller retailers and see if you
can sell it in bul just have all of your
pricing set up know your exact gross
margin they they're going to want to
charge a markup as well so you can
charge 10 20% of your costs your landed
costs um on top of that and then they'll
make an extra little bit of money as
well so you will need to put like a
little contract together little uh
wholesale relationship contract together
if you're just working with someone that
you went door knocking for but any um
half decent lawyer or you could probably
download a template for that now if
you're not going to use something like
fair or you can use an agency that
specializes in wholesale these people
have good relationships with the sales
managers and the purchasing managers for
these um larger retailers but if you
don't want to do that you can actually
just come into LinkedIn and you can go
to someone like Target you can just
write in Target and come into that and
come into the
organization and then you can come into
people and then you can just basically
come down here and find the people to
contact them directly so you've got the
buyer at Target here um we might blow
his name so nobody's spamming him but
you can reach out to them now one
disclaimer this isn't a secret lots of
people would be doing that so it does
really help if you've got an established
agency that works with these people
already that can sell you you also need
to create a really nice looking deck
like to sell the product why they should
stock you why you're unique your sales
velocity all of those kind of things so
this might just be a little bit advanced
for you but I do want you to get really
excited about the potential of working
with some major retailers now a lot of
people ask me how has the Udi worked
with you know Disney Warner Brothers
Nickelodeon all of these major
licenses and it really was a matter of
just coming to LinkedIn and going to
someone like Disney and coming to the
people and reaching out to them um and
we were very lucky because we had such a
great product and such great sales
velocity they already kind of knew the
brand and wanted to work with us come
into here come into people and just
write in licensing and there should be a
bunch of Licensing managers now they
might be Regional so you need to find
the Australian one or the US One
wherever you're going to sell the
product and yeah you can just reach out
to them and have your debt ready and try
to sell your
[Music]
product so the other thing I wanted to
cover today is customer service now
customer service is one of the most
important parts of creating a long-term
business a lot of people when they first
set up their store they're going to have
a lot of problems new products sometimes
come with problems you oversell the
product maybe there's lots of different
things that you just didn't understand
about the customers or how to
communicate you know shipping times so
it's understandable that there's going
to be customer service inquiries
initially your ability to make sure that
those early customers have a good
experience and you get good reviews on
something like trustpilot or
productreview.com.au will allow you to
get really good repeat customers
customers coming back and telling their
friends about it you can then use things
like trust pilot and product review as
marketing so you can say look how many
great reviews we have on this platform
if you get lots of negative reviews even
on Facebook so they send a customer
survey after every purchase from
Facebook like if you're running Facebook
ads you purchase then a few weeks later
the customer will get did you enjoy the
experience if you get lots of bad
reviews on that then what will happen is
Facebook can actually ban your account
and now these are one of the you know
this is some of the dark sides of Drop
Shipping you just need to make sure that
there's a great customer experience so
how do we do that first of all we've got
this forwarding email here you can set
up your own email if you want you can
switch your email hosting all of those
kind of things um but if you want to if
you're just starting out you don't need
a tool okay it's is absolutely free to
run this and you can just manage the
emails coming through and just reply to
them as they come but if you're starting
to do maybe if you're maybe getting 10
emails a day it's really maybe even a
bit less five emails a day it's really
important that you start to get
organized because everyone knows how it
is when lots of emails are coming
through you can miss them and it can get
really confusing and it's also hard to
find customers orders and it just gets
really really messy so this is when you
would use a tool and I'm going to show
you to use the tool um gorgeous this is
the one that we use there's a few out
there there's also zenis which is a
really large one but it's a bit harder
to use in my opinion gorgeous is great
I'll add an affiliate link down in the
description below for you you can just
click add app and this will sync up with
Shopify we can create an account now
we've got gorgees here so we've
connected Shopify we need to connect our
email and we can also set up live chat
through Shopify as well which is a great
customer serence for some people just
make sure if you're setting up live chat
that someone is actually Manning it
otherwise you should just set up email
so all we need to do is verify our email
which we'll do now just click the
verification and this is now successful
so I'm going to show you exactly how
gorgeous works you can come into this
email this is called a ticket so we can
come into here we can reply to them via
gorgeous and that will go straight to
their email now what's awesome over here
you can see this Shopify integration we
can see their Total Money spent and just
all of their sh shipping details we can
then create automation so let's say we
wanted to create a macro which is uh
there's great examples here let's say
they wanted to change or cancel that
order but it's already been shipped we
can just click that and it'll populate
all his data so we've got his first name
it can also pull from tracking numbers
and kind of all of those amazing things
so there's some great macros in here um
and it it can even pull that order
number as you you can see there so
gorgeous is a very robust toour that's
going to speed you up so if even if
you're doing your customer service
yourself and don't have any agents um
it's just going to make it a lot quicker
for you and a lot more organized so
there you have it that's a complete
setup everything you need to know about
Shopify obviously it went very shallow
into all of the knowledge that you
needed so if you pick a channel such as
like Instagram influencers you going to
have to go and research more but I hope
this has given you a broad enough
understanding it's really important want
to kind of just focus on getting those
first sales don't compare yourself to
like absolutely enormous Brands and what
they're doing just stay relentlessly
focused on one channel pick pick that
and just get your first sale because
you'll get very addicted to the process
then the other thing I will reference
you know I have done videos where I say
Drop Shipping is a scam this is
obviously somewhat of clickbait but at
the same time I do believe that Drop
Shipping should only be used to get
those first initial sales and then you
should be building a brand that is
relying on customer service Unique
Products using a 3pl to reduce delivery
time and just kind of uh you know going
into wholesale all of those great things
that is really really adding value to
the world whereas Drop Shipping is just
for learning just for beginners um which
we covered today so don't forget to like
And subscribe if you want to join
mentorship use any of our affiliate
links I do appreciate it um you we'll
keep making videos and keep helping you
out thanks