Technology, particularly the convergence of Artificial Intelligence (AI) and the Industrial Metaverse, is presented as a transformative force capable of accelerating innovation, solving global challenges, and improving human lives across various sectors.
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if you can imagine it technology can
create it it entertains
entertains heals
heals
connects and
protects it greets us in the morning and
guides us home at
night it can make our dreams are
reality and can make reality feel like
our wildest
dreams technology completely changes how
we see the
world each other and the future with
tech by our side we have the potential
to solve The World's Greatest challenges
food Security Access to Health Care
sustainability and environmental
impact the more critical the issues the
more critical the need need for problem
solving tech especially as part of our
pursuit of human security for all so as
we move forward together we do so
surrounded by the world's greatest
technological advancements all in one
place more than ever CES 2024 is the
celebration of all that Tech has to offer
offer
Humanity there's positive energy in the
air we move forward with both hope and
confidence because because we're
creating Solutions in a global effort to
make the world a better place we're all
on for powerful connections joyful
experiences new opportunities and
everything that Tech makes possible
right here right now we're all together
on
please welcome to the stage CTA
president Gary [Music]
[Music] [Applause]
[Applause] [Music]
[Music] [Applause]
[Applause]
2024 you know for decades CES has been the
the
successful because we bring together
Innovation from across virtually every
sector of
Technology every technology industry is
here and in a sense that's kind of
what's contributed to Sean success as
well from Health Care to Mobility to
food production you'll find Seaman
Technologies transforming Industries and
even Transforming Our
World and they've been doing it for more than
than
in fact if you're in New York City you
can't walk a block without passing a
building touched by Seaman Automation
and if you took an Uber or a taxi from
the airport to get here odds are good it
was designed using seens software or
manufactured in a factory with Seaman
Automation in fact Seamans is making
electric grids around the world Smarter
with techn technology that helps save
energy and support the transition to
renewable energy and leading the global
charge is semons there it's It's Working
For Better Health as a manufacturer of
half half the world's MRI and CT
scanning technology and that's thanks to
the leadership of president and CEO
Roland Bush as a career physicist he's a
problem solver by Nature his commitment
to Innovation is translated into a
highly successful 30-year career at
Seamans where he's led the company in
its transition from a brand known for
phones and medical devices to a
technology company leading the way in
high growth
sectors Roland is also personally
committed to developing technologies
that will help us some solve some of the
biggest challenges of our time and at
the same time create a better Greener
look it's human nature a hunger to
explore to imagine to invent we're wired
to ask questions the more impossible the
better and the challenges of our modern
world have innovators Engineers all of
us looking far and wide for answers what
if the answers aren't out there but
here where technologies that combine the
real and digital worlds allow us to
massively accelerate the rate of
progress and address our most pressing
problems for these combined real and
digital worlds replicate the realities
of physics but defy the limits of time
and enable innovators to design build
and test before a single part is forged
before a drop of fuel is spent and what
if we made these combined worlds
available to anyone so their Innovations
could take you anywhere what if we could
use these worlds to transform the way we
make and do something about food
security to transform the way we live
and deliver Quality Health Care to
transform the way we move Empower
Greener safer cars to transform the way
we play and redefine
Adventure what if these combined real
and digital worlds let us build zero
emission factories grow nutritious food
more quickly affordably sustainably and
ensure every child could live a full
life what if we could make our buildings
smarter our cities more livable what if
these things weren't just part of a
Grand Vision but the world we live in
where ideas from anywhere can solve real problems
ladies and gentlemen to kick off CES
2024 please join me in welcoming
Seaman's president and CEO Roland
Roland [Music]
[Music] [Applause]
[Applause] [Music]
Bush thank you and [Music]
technology technology is the most
powerful tool Humanity has it got us
where we are
today and it will take us where we need
to be that's exactly what Seaman does
and has been doing for almost two
centuries we create technology to
transform the
everyday for
everyone the technology we built is
often hidden but it's literally
everywhere and it's working behind the
scenes helping you helping our
customers to make buildings safer more
comfortable more sustainable to make
Power grids more reliable and renewable
energy more widely
available it's making Transportation
safer and Greener whether we are talking
about your daily commute or a journey to
the edge of the atmosphere
atmosphere
it's making Healthcare more Equitable
and the treatment of disease more
effective and it's making factories more
sustainable but there's so much more we
need to
achieve mitigating climate change
preserving biodiversity managing scarse
resources overcoming labor shortages or
producing healthy food for 8 billion
people no one can do that alone no
company no
country we need everyone to
contribute and there's good news
something big is
changing 2024 is a turning point today
we can build and use technology faster
than ever because we can combine the
real and the digital worlds
and here's what I
mean you need highly trained Engineers
to build and run things in the real
world infrastructure manufacturing
Transportation you name it design Cycles
Take Years deploying new tech in the
real world is expensive and mistakes
cost billions sometimes even
lives but this is
changing and the change has a name
the industrial
metaverse with generative Ai and the
industrial metaverse building and using
technology is becoming easier and faster
a lot easier and a lot
faster we will be able to accelerate
Innovation accelerate sustainability and
accelerate access to new
tech tonight I will share my my vision
for how Ai and the industrial metaverse
will redefine reality and transform the
way we live work move or
make and let me say it
again the industrial metaverse will
redefine reality and transform the
everyday for
everyone yet the word industrial is very
important the industrial metaverse is a
virtual World almost impossible to
distinguish from The Real World an
immersive space where people and AI can
collaborate in real time to solve real world
world
problems in other words it's a place
where you combine the real and the digital
digital
Innovations so
what exactly will this immersive virtual
world allow us to achieve
remember it accelerates Innovation
because you can simulate whatever you
want to build in the digital world
before you build it in the real world in
metaverse in the industrial the time
flows differently iterations that once
took years years can be done now in
seconds remember it accelerates
sustainability because wherever you
build you can understand and quantify
the environment impact that allows you
to build products using less resources
and to build products that can be recycled
recycled
remember it accelerates access to new
tech because everyone can now contribute
to it to ideation design and
and
production this includes workers with less
less
experience smaller companies can go all
in with complex development
projects well sounds amazing will it
really work that way and I tell you it already
already
does take a
look at our most advanced
factories and we build it twice
before we poured the first concrete we
simulated the plan with a digital twin
we optimized the building the factory
layout the process flow and even the
manual work and once the D twin was
perfect we built the factory in the real
world and we buildt it faster than ever
manufacturing capacity is up
200% compared to previous factories
productivity is up 20% and energy
20% so the most critical building blocks
of the industrial metaverse are here
right now and they are part of seens
accelerator our open Digital business
platform the building blocks are the digital
digital
twin software defined automation
data and
Ai and now let's take it one by one what
is a digital
twin let's look at this airplane you
step on board and you want to be safe
you want to be on time you want to be
comfortable it can take aircraft
companies easily 10 years to create a
new plane that's why they use digital
twins for the airplane to accelerate
design they accelerate sustainability by
using digital twin simulations to reduce fuel
fuel
consumption and they accelerate access
to new technology with digital tools and
AI that makes it easier for their people
to design and build
so the digital twin is the chief
building block of the industrial
metaverse and it is not just highquality
3D rendering like for computer
games the dig twin we
build have much more depth they are
physics based so what happens when we
shake it heat it drop it or change the software
software
configuration and the digital TN not
only looks like the real thing it
behaves like the real
thing and we've been working on this
technology for 30 years
now and today we we can give you a high
fality virtual representation of well
anything airplanes yes but also power
grids factories complete cities the
products you buy the mass Rover or even
heart and in the indes metaverse the
interaction will be so immersive
interactive so lifelike we will hardly
be able to detect whether we are
manipulating a physical object or a
digital twinth
one we can do it without traditional
bounds of time so when something goes
wrong we can go back to the moment the
problem first appeared and fix it or ask
an AI co-pilot to do it for us
us
we can simulate air flows over the plane
Wing to improve aerodynamics we can
simulate the drag on a car to improve
performance and also
efficiency have a
smartwatch you can simulate how every
component works for consumers like me
and also for the most serious
athletes we can simulate the bubbles in
champagne and yes Souls matter and yes
too we even have customers using our
technology to engineer the perfect wave while
while
optimizing water
consumption so far so
good we have built the digital twin
optimized it what matters now is can you
actually produce it
and this is where softwar defined
automation the second building block of
the industrial mete comes
in it is about combining the real and
the digital worlds it's about what
happens on production machines what
happens in
factories one in three factories
globally runs on semen
controllers these are little boxes with
software and Hardware in them like mini
brains all around the
factory these mini pranes tell the
machines what to do so they synchronize
in a beautiful choreography millisecond
by millisecond these controllers are
called plc's programmable logical
controllers here's the issue today plc's
speak industrial programming language so
if you want to talk to them you need to
learn this exotic
programming it's time for a revolution in
in
factories that's why we are launching
the next generation of industrial
controllers virtual
PCS in a factory for the automega Audi
we will moving hundreds of PCS into one
rack 100 virtual controllers instead of
100 little boxes so
you can run the small private local
cloud from miles away while still
fulfilling realtime
requirements you want to rample
production a few virtual controllers to
be added with a few Mouse clicks you
want to run software updates one click
for all of the controllers in your
factory at
once and you want to reprogram your
machines you don't even need to learn on
industrial programming language you can
use any modern software
code and it's not just
factories everywhere you look energy
grids Office Buildings trains they are
plc's of course you can't just have good
brains you need to feed them good data
2 and that brings me to the third
building block of the industrial
meterse data and
AI any idea how much data are highly
generates well it's more than 2,000
terabyte per month that's the equivalent
data volume of about 5 100,000 movies
half a million movies movies every month
and I tell you no plant manager will
ever upload all this data to the
cloud the industrial metaverse though is
a space where this data becomes
information where raw numbers become
actionable insights with the help of
edge devices and AI Edge devices collect
all the information on the shop floor
and recognize important patterns they
filter the data and forward only what's
important AI allows you to access all
the knowledge in your company so you can
better engineer the solutions you
need generative AI large language models
let you talk to your machines in natural
human a few weeks ago we announced a great
great
Innovation together with Microsoft we
have built the Sean industrial
co-pilot this acts as your programmer
and revolutionizes the way you operate your
your
machines well to accelerate the pace of
software development across Industries
we are continuously expanding our
ecosystem and tonight I'm proud to
announce a new solution we were launching
launching
together with Amazon web services we
will make the power of generative AI
accessible to All by integrating it into
our low code development platform
mendix using low code platforms such as
mandix anyone can create computer code
no need to spend Years Learning a
programming language you just drag and
drop the elements you
need but integrating AI functionality in
your low code programmed application has
remained a
challenge not anymore now for the first
time you can pick a generative AI model
and add it to your application with just
a few
clicks so anyone programmer or not can
enrich your low code or even no code
apps with AI making them smarter than ever
ever
before let's talk more about
[Applause]
AWS hi mat hey how's it going thanks for
joining thank you so much so we have a
long-term partnership with AWS very
successful one what makes you so excited
about this new announcement well uh
generative AI is probably the single
largest change in how we're going to
interact with data and information and
each other since the very earliest web
browsers and the Very earliest internet
and organizations that invested in those
very earliest web browsers and the Very
earliest internet have gone on over the
past 25 years or so to experience
extraordinary growth and extraordinary
Innovation I think we're going to see
the companies that are investing in
generative AI today experience that same
level of growth over the next 25 years
25 weeks however long it might
cool so what does it mean for software
developers how does their life change
well with software development at one
point you really had to try and have a
deep knowledge of machine learning of
data science and today with mendex you
can just connect to multiple Amazon web
services machine learning models drop
them inside your application and start
Reinventing the customer experience
Reinventing Your products and re
Reinventing Your processes so they would
be able to bank on your offerings from
AWS uh regarding Ai and J AI models yeah
absolutely at AWS we have a slightly
different approach than some other folks
uh we don't believe there's going to be
a single model to rule them all and so
on AWS we give you and through mendex
you can access with just a few clicks
different artificial intelligence models
which are good at natural language
processing predicting uh elements that
can U manage autom
that are manag different levels of
reasoning all within mendex without
having to know anything about the
machine learning models themselves I
assume that not all of you are
programmers here um how can
non-programmers not softw workers
benefit yeah sure there's a a famous
quote from sci-fi a author William
Gibson that I love the future is here
it's just not evenly distributed yet uh
and through this integration between AWS
and mendex we're bringing the future and
making it evenly distributed so that
absolutely everybody can take advantage
of generative AI the programming
language of the next decade is not going
to be the traditional way that we've
been writing code it's just going to be
natural language you're just going to
describe what it is that you want the
system to do and it will interpret it
automatically and that's an incredibly
democratizing an incredibly exciting
opportunity to reinvent every product
and process cool so watch out mandix
local platform super superch charged
with AWS Ai and China of AI awesome Matt
thank you so much thank you very much thank
you so we've talked about using the
digital twin for design and simulation
in the industrial
meters we've talked about how software
defined automation lets you make things
real and we talked about how data the
currency of the industrial metaverse
helps us adapt and optimize in the real
world when you put all of them together
you get the immersiveness of the industrial
industrial
metaverse and to tell you more about
this I'm delighted to welcome to this
stage my colleague and friend Cedric [Applause]
[Applause]
Nike thank you Roland
Roland
how cool was that now even Roland can
program now so I'm a bit afraid to be
very honest but it's going to be really
cool and he's going to work on important
things like champagne bubble that's what
I just learned I'm half French that's
very important right very important when
you half French the champag bubbles but
let's put the jokes aside I know that
for most of you when you hear metaverse
you think it's where you go to escape
the real world for us at
seens the metaverse actually the
industrial metaverse is where you go to
make the real world
better and Roland told you look we use
digital twins to do that so I brought
you a digital twin I actually brought
you a digital twin of a boat and you see
where's where but you can also see
beautifully how it actually would feel
like you would actually see how does it
look like how does it look like at night
how would it look like if there's a
storm you can simulate everything and it
looks really really
great now if I speak about looking great
the industrial metaverse is using a
technology you might recognize from
movies like Finding Nemo right the
company pixa which transformed the way
we enjoyed entertainment did this by
creating a 3D standard for movies which
were called
USD the universal scene
description so USD allows engineers and
artists to work together to make a
movie now what happened is Pixar
introduce this standard for
movies now we are extending it into
industry so I'm very excited to
announce that we are joining the
alliance for open
yes so so why why is that important
because Engineers have access to
beautiful 3D images as you saw and it
has the the information of physical and
mechanical data they can experience how
much an object way how they perform just
as it they would be in the real world so
that's super
important so the important part is to
make these industrial metaverse work you
cannot do it alone multiple companies
have to work together so I brought you a
couple of other examples so this is
something we've done with Nvidia so with
Nvidia we came up with the capability to
build the next BMW plant in the
metaverse in the industrial metaverse
first we work with Microsoft to optimize
with AI the factories in terms of better
automization we work with Amazon web
services to put the data into the cloud
and make it more
scalable so you get where I'm going is
is all about
collaboration so tonight I'm honored to
announce a world
premiere it actually involves the
company which changed my life when I was
14 a company that made music portable
the Walkman right it changed my kids
life also with the PlayStation and by
now most of you know which company it is
yeah Sony Sony shares our view that
technology powering the gaming industry
can be used actually in the industry
space too so together we're going to
take all of you into the industrial
metaverse and to show you on how it's
done let me introduce and welcome our
partner from Sony yushin Nori matsum
in [Applause]
[Applause]
so Yosi that looks great uh what is it
this is our brand new head mounted
display for 3D content creation and what
you use it for okay please take a look
at the video
okay first we had manual drafting then
2D computer AED design then 3D and today
Seamans and Sony are introducing the
next generation of industrial
design immersive
engineering thanks to the combined power
of Sony hardware and seamen software
immersive engineering will make
industrial design immersive intuitive
fun for designers and Engineers
everywhere that's right just put on this
new head-mounted display and you'll be
instantly transported to a virtual world
nearly indistinguishable from the
physical one attach the controller to
your finger and you can manipulate your
designs in an entirely organic way just
as if you were playing around with an
object in your
hands but of course you're not just
playing around you're in the industrial
metaverse you're using accurate
engineering data so you can prototype
virtually efficiently
sustainably and you can do it in
collaboration with colleagues all around
the world leveraging your team's
Collective knowledge seamlessly in real time
time
working together to realize better more
purposeful more transformative
Innovation it's the tight integration of
Sony's hardware and Seaman software that
makes this possible that lets you
experience your digital twin in a fully
immersive incredibly natural way so you
can validate your designs faster than
ever with far fewer
resources just like you see here in the
cockpit of a Formula 1 car instead of
just experimenting with the digital twin
of the race car steering wheel the
design and engineering team at Red Bull
Racing experiences the steering wheel in
a comprehensive virtual environment in
the industrial
metaverse they leverage data from
software to place the wheel properly
they interact in real time with CAD data
and then they transport themselves to a
virtual racetrack where they can
validate visibility check eyelines and
perfect their work before they launch it
in the real world
this is immersive engineering it is the
future of design and Manufacturing it's
what will let you step into the industrial
metaverse and it's coming to you
Sony look Yoshi that's incredibly cool
it's incredibly powerful so tell me why
did Sony chose seamons and why did you
go into industrial sure so at Sony we
are always passionate about
collaborating with creators yes we
utilize our Cutting Edge creation
technology to support creators in the
barer field to realize their dreams so
recently we are focusing more and more
on what we call the special content
creation where creators can fly go
between the real world and the virtual
world in the freey content creation this
led us to the idea of combining a high
quality head mounted display and
dedicated controllers to make a tool for
3D creators to create more intuitively
in a immersive environment so when I
first heard about your immersive
engineering concept it clicked right
away for both of us hopefully for us too
yes so the idea of your Industrial
metabus are where creators can create
and share even between remoted places
that really really excited us so I
believe our technology can make it all
the more of an imersive experience so
combining our technology and your
expertise I see great potential to
redefine the way how industrial
designers and product engineer will
create our
product we use every day no absolutely
and a little secret both of us are
mechanical engineers and it was very
different when we started creating
products so my question is is how is
this going to change the the the work
space well so it enables creators to
comfortably get inversed in the
industrial metabus with standing visual
quality across the full process process
from modeling to uh reviewing so
actually I worked menion that I worked
as a product engineer about 10 years
just after I joined Sony and uh for
example the product of the Sony DVD
player or something so and now I really
wish that I had access to this
technology back then exactly at that we
used the pure and
papers but what I mean that uh the
process would have been more intuitive
with a front running car especially for
young Engineers to make their ideas a
reality for I believe this kind of the
Innovation and collaboration with
Creator will attract the talent to the
engineering field and ultimately he
father Innovation absolutely my kids
were trained on the PlayStation and they
can can actually now become engineers no
absolutely the advantage of this
technology it lets you not look at the
metaverse it lets you be in the
metaverse the immersiveness the
immersiveness you just described means
that you can interact with the tools in
a very very unique way so Roland talked
about accelerating actually access to
technology and this is a perfect
examples yes anyone can actually put on
the headset and be an engineer or
designer and collaborate with anyone in
the world even me so that's I'm going to
try absolutely so for doing that I want
to say a huge thank you for Yoshi I
would love to keep this one but I think
this is
world's first first one at the moment so
please give a huge round of applause for
Yoshi and thank you for for bringing
us thank you so
much so the question of course is why do
you want to be in the industrial
metaverse well how many of you have
thought if only I'd
known yes a couple of you right so the
industrial metaverse gives you the gift
of hindsight because it lets you test
Rite every one of the options you're
thinking of faster than ever not one
time not two times not three times but a
million times
faster now I'm going to tell you about
some peoples which are really really
fast year after year after year they are
the best in their industry an industry
where every millisecond counts please
roll the
video what if the worldclass technology
we developed here allowed us to win championships
championships
here and the way we engineered cars for
F1 drivers revolutionized cars for everyday
everyday
drivers for more than 20 years seens
have been part of our journey their
involvement isn't just about providing
technology it's about realtime Solutions
in a high press environment like Formula
1 what have Greening from Factory to
flag put the whole automotive industry
Within Reach of Net
Zero seus technology enables us to
interpret information quickly and helps
us make better decisions on track as
well as in the factory in our design and
development work what if technology was
actually the great equalizer and also
the great
differentiator we brought home another
championhip and we couldn't have done it
without our partners at seens seens
technology is work to help us navigate
unpredictability maximize speed and win
championships now I'll turn things back
to Cedric to share more about what
Formula 1 is going and how technology is
top for Max mentioning my name I'm cool
with my kids so that's really was worth
it definitely but now let's bring
somebody out who's actually a member of
the team who has been designing for
years these Champion ship winning cars
Rob gray if you can come on stage that
fantastic great to see
you look you saw me and Yoshi on stage
with this immersive engineering we had
some Red Bull here tell me how much it
is it really used yeah I mean it's it's
kind of early days for us at the moment
I'll be honest um we're really
investigating all the applications
getting more and more into it and I
think the first thing we're probably
going to use it for is how we
communicate between the factory and the
track when we want to make changes to
the car and really making sure that the
guys building the cars at the track
understand what the designers want to
happen with the with the car so it's
really communication back and forward
and understanding on but then on the on
the advanced technology side of the
business where we're designing the rb7
track only hypercar we've been using um
VR for carrying out our styling reviews
and that's been that was to speed up the
styling process and I can really see how
the immersive engineering is going to
further speed up that process because
it's going to allow us to make real time
changes to those styling models so
rather than a loop taking a couple of
weeks it's going to be a few hours so
it's amazing I mean the RV 17 is the new
hyper car from Red Bull so you're using
it in Formula 1 you're using it for the
hyper car but let's talk about
sustainability because I know that
Formula 1 wants to go to be um
sustainable by 2030 can you use this
sort of Industrial metaverse
Technologies also to to go forward in
this direction what is the plan yeah
sure and I think I think it's integral
to moving forward to 2030 and you know
for 2030 we're looking at what before
2030 we got we got new engine
regulations coming so Rebel developing
their own engine um and for 20 the 2026
regulations that the engines will be 50%
combustion engine 50% electrical power
and the fuel that the combustion engines
are using is going to be at 100%
sustainable and that's going to be
across the grid by regulation so that's
a big step forward for Formula 1 then
back at the factory well we're being
helped by you guys being helped by Sean
so thank you um to model all of the
power use within on the on the Red Bull
campus understand how that power is best
used make sure we're we're using it most
efficiently um and then we're doing
other simple simple things eliminating
single use Plastics we're recycling all
of our manufacturing waste reusing heat
from the manufacturing process to heat
the factur
um all that kind of thing so do this
only be used for race cars and hypercars
or can this be used also in other areas
no well I mean AD division is very much
um taking the Formula 1 technology and
applying it into other Industries and
making sure that trickle down does
happen so at the moment you can see
we're working with the lingi rebel
racing team on the America's Cup yacht
we're working on Moto GP bikes we're
designing push bikes there's a whole
raft of applications that we using that
Formula 1 tech 4 and that's important
because this sounds this halo effect
which which you're describing sounds
like the space industry which we're
working in where from the space industry
new applications go to other Industries
Teflon I'm not comparing your car to a
Teflon sort of invention but something
of this is happening and I think this is
super important so let me thank you so
much for being here I don't have to wish
you luck because you have the best
technology but still I want him to win
the next races all the best thank you
you now we're mentioning racing against
time which is what you do in Formula 1
um but the same Technologies actually
the Red Bull Racing team is
using to become more successful and to
be more
sustainable can also be used to solve
some of the world's biggest problems
like food security so I'll tell you a
little story there's a company we work
with which is called blent up and the
founder Henrik told me a very
inspiring story he said basically since
he was a kid he liked to co
and cooking basically is ingredients and
its recipes and as he grew older and
older he realized that billions of
people don't have access to the right
recipes or definitely not the right
ingredients in fact more than 800
million people worldwide are affected by
hunger and even more one in three
suffers from some form of
malnutrition so one part of the solution
to address this in the modern food
industry is food powders right what's
that why because powders are easily
mixable they're very easy to transport
and they have a very long shelf life and
for the last 50 years we've done the
same thing the industry has done the
same thing they took ingredients from
one part of the world shipped it around
transformed it into powders and shipped
it back that's a huge waste of time and
resources so Henrik said I want to
change this whole food powder value
chain and I want to transform it the way
we're actually making this food so he
came to us and together we created a
localized technology drift an approach
when instead of centrally producing
these powders blend Hub can produce them
as close as possible to the actual uh
manufacturer or the the the um the
actual um users also and um in order to
do this they basically said what what
are we going to use they're going to use
the digital twin the software defined
automation Technologies to create those
microfactories these microfactories can
be shipped around the world they fit
into a 40ft
container so this is this unique because
you can then ship around and then you
can meet the unique nutritional needs of
local populations I'll give you an
example one of the populations um blent
up put one of those in is in India in a
small village where they had a a girls
soccer team and they realized that there
was a vitamin D deficiency so they made
some shakes some smoothies specifically
optimized with vitamin D addressing that
malnutrition issue so the result is
blend Hub brings more food to more
people in more places
there's just one company that is
transforming the way people live I'm
going to introduce somebody else which
is very remarkable an entrepreneurs
whose company could have an impact on
millions of people so this is easn La
Chapelle and at 14 as you do he wanted
to create a robotic hand so he tinkered
with Legos fishing wire windshield wiper
and he did it now by the age of 16 he
actually built a bionic arm with
supposable sums and got a national
attention winning a local local Science
Fair since then e has gone on
transforming the whole prosthetic
industry he's transforming the way
children move play live but this story
is so great nobody could tell it better
than e himself so let let's give him a
huge round of applause that's first time
at CS [Applause]
also thank you e great to have you here
so how did you go from experimenting
with Legos to build a company with an
unlimited tomorrow it's been a
tremendous journey to say the least you
know one of my favorite sayings is to
learn something new every day and uh you
know as you mentioned I had a really
incredible moment happen at a science
fair I entered this robotic arm that I
made um that could toss the ball
interact with people and I met a small
7-year-old girl that had an $80,000
prosthetic limb and it blew me away
right and the thing was that she was
going to soon outgrow it and uh the more
I looked into this industry uh the more
I I I realized I had to be that change I
wanted to to see and I shortly found it
unlimited tomorrow and you used quite a
bit of the technology we just describing
can you just take us through which one
of the Technologies you're using
absolutely well I think it's interesting
to to point out that we've not only
developed and innovated on the product
side but also the process side how
people actually receive prosthetic Limbs
and so we deploy 3D scanners um and use
that rich anatomical data it's iPads you
using right we're using iPads with
Hardware attachments and soon to be
mobile app you know tapping into the the
incredible smartphones that we have we
take all that 3D scan data in um and we
of course use Sean NX to make the
sockets uh and we also create digital
twins of every device that we make so
there's no sizes it's uniquely shaped um
and contoured to every person that we
work with and then of course we use
additive manufacturing that is how we
bring it to life um using industrial uh
materials so it's strong it's
lightweight it's durable but it also
looks beautiful and matches skin tones
exactly I mean that's really when you
talk about technology with purpose
that's what it is what is the impact on
the patients lives actually you know it
it it these are all your your your
customers or your yeah and the these are
the people that make us get out of bed
every day and it's the reason that we do
what we do and you know it it's been
really incredible um you know for us to
just to witness it's it's really small
simple things right it's not extravagant
tasks or things it's maybe holding a cup
of water opening up a door um you know
Independence right and we've put a lot
of time and energy into the function of
course but also the psychological side
um children out outgrow these devices
really quickly and so having a care
model behind that um that encourages
that and really makes it an extension of
someone and empowers them and you do
this as 90% of the cost of the normal
sort of Limbs which is amazing so with
14 building your first Lego arm with 28
being successful in this with the
technology where do you take this next
well unfortunately this is a growing
population there's over 50 million amp
worldwide with only 5% having access to
prostatic care and technology so we are
looking at this as a holistic Global
challenge that we are tackling and so
we're motivated to make a serious dent
in that in that number and we're also
developing some new products and you
know for unlimited tomorrow we've been
really Innovative of how we read data
from the human body but also put data
back into the human body which is really
difficult uh so we're we're coming out
with some new products shortly uh which
we'll be announcing soon um that we
think will revolutionize the gaming
education and medical industry even
further can I get the
Applause you need and wish you all the
much look what you heard is actually an
innovator's dream a dream which is
actually made possible by the industrial
metaverse but there's a couple of thing
it requires it requires us to work
together large and small that's why we
joined open USD it requires
immersiveness because you have to be in
it to be able to change it that's why
why we launched together the headset
with Sony it requires you to make the
right decision very fast the gift of
hindsight that's why we demonstrated how
we could do this with Red Bull it
requires pushing technology as closely
as possible to the consumers um and the
producers as we can do it like we did it
with blub to address malnutrition it's
fundamentally empowering any one of you
to turn your dreams into a world
changing Innovation like we just saw
from EAS because when we talk about the
industrial metaverse when we talk about
combining the real and the digital world
and making those combined worlds
accessible to
everyone it's not just about the
technology but it's actually about
changing lives it's actually about
changing the world in order to bring
this home let me get Roland back on
thanks edric let's bring it home I want
to share One More Story with you it
comes from the healthcare sector and the
area is relevant to
everyone at Sean health and years we are
working to improve Cancer Care from
early deduction and diagnosis to better
treatment quality and access
access
because we want to see every cancer
bell and here again Tech and AI will
improve our health system by creating
more futuristic diagnostic images by
helping doctors diagnose cancer earlier
with more
precision and by shortening the time
needed to create treatment plans from
weeks to
hours to share more about how technology
is transforming and extending lives
please welcome on stage from seens
Health Anders Ashley [Applause]
Smith hi Roland hi Ashley to have you
thank you so tell us how is technology
changing cancer treatment and treatment
planning at Seaman health and ears we're
using AI at every step of the Care
journey to make it more effective and
efficient for patients for treatment
planning specifically you need really
good diagnostic images and we've
developed software that automatically
detects the organs within the diagnostic
image the Cancer Care team can then use
that information to create highly
personalized treatment plans that
maximize that radiation dose to the
tumor while minimizing the impact on all
the normal healthy
tissue how does the doctor's way of work
change now well AI is making it possible
for doctors to customize and personalize
treatment not only to maximize chances
for disease-free survival but a better
quality of life after treatment for
example our adaptive radiotherapy system
uses AI to accurately tailor treatments
to each individual to improve outcomes
its algorithms make it possible to use
realtime Imaging to Target tumors very
precisely the system can then adjust for
day-to-day changes in the anatomy right
on the spot which was not possible
before and this can lead to fewer
complications so all of this is being
managed using software that is
constantly aggregating data that we can
then analyze at a population level and
have have a better chance of working out
predictive models of who will benefit
this is a great example and we see that
in many many other areas too with the
combination of professional expertise
doctors in AI gives better outcomes so
what does it mean for patients then
Roland that's the most important part
because when you get cancer every minute
counts but cancer is complex and
treatment is complex no two cancers are
alike because no two patients are alike
AI is speeding up cumbersome parts of
this process at every step along the way
it increases efficiency and
personalization at Seaman health and
ears our goal is to help clinicians
provide the right treatment at the right
time and ultimately help create a world
where people don't have to fear cancer
thanks Ashley thanks for the great view
to thank you so much for having me thank you
look what's
possible diagnosing cancer faster and
treating it more effectively producing
whatever we need but using less
resources less natural resources making
Transportation carbon neutral making
Tech so easy that everyone can
contribute solving problems solving
problems for the real world has become
much much easier so much
faster it's generative Ai and the
industrial metaverse we all can accelerate
accelerate
Innovation accelerate sustainability
technology I love solving problems
that's what why I join seamons and
that's why I have stated
seens and that's where I have a chance
to solve problems at
at
scale together with 320,000 colleagues
all over the world together with new
technologies and generative
VII together with Partners like
AWS Microsoft Sony and thousands of big
and small companies all over the planet
together with customers with whom we
co-create and you know what I hope
together with you thank you very [Applause]
[Applause] [Music]
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