The core theme is a revolutionary approach to client acquisition for agencies, emphasizing direct, value-driven communication over traditional sales calls, primarily through social media engagement and short, informative videos.
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Uh, we actually don't do sales calls and
I haven't for 5 years. We actually close
>> I'm here with Frankie. Hey Frankie.
>> What's up, brother?
>> Show the big guns. [laughter]
>> So, you've literally had over a thousand
agency clients in dozens of different
niches, right? >> Correct.
>> Correct.
>> What are you finding that's working
right now to get clients? I'll tell you
my my favorite beginner thing is is
everybody teaches doing onetoone
outreach, but there's a it's the most
crowded way to reach people. It's the
most competitive. I like just doing
either on Facebook or LinkedIn,
depending on where your audience is.
I'll friend a bunch of those people and
then I'll put what I call little hand
raiser posts of like, hey, if we could
do this for you, who would be
interested? Drop a comment. And the
magic of it is they think they found you
rather than you strategically. It's like
if I'm trying to sell roofers and I
don't know any roofers, I'll go add a
100 roofers on LinkedIn, make a post and
they'll go, "Hey, I saw your post about
blah blah blah." And in their mind, they
discovered you, which changes the power
dynamic. It's super easy. It's free. It
takes 10 minutes to do. And you know,
you can add a hundred of them, you know,
in 3 days or whatever. You can actually
do it in a day most times.
>> And what is the actual post say, the
hand raiser post?
>> Usually I call it an offer summary. So,
I had a mentor who said years ago, if
you can't sell your offer in one to
three sentences, there's no amount of
VSSLs or copy or pages. So, I usually
just summarize like, hey, if we could do
this thing for you, would you be
interested? And it's usually it's
related to a promise, not the service.
So, like the difference is like if I'm
doing, I don't know, pay-per-click.
Paperclick is a service. I don't say,
"Hey, if we did pay click for you, would
you want to buy it?" I say, "Hey, if we
could get you 50 to 100 people this
month on a $3,000 budget who are
interested in getting emergency toilet
repair, drop a comment below if you'd
like to hear more about it." And I get
instant real time feedback from like
actual roofers. Would you buy this? It
also saves me a lot of time of like
building websites and, you know, like
trying to optimize 80,000 things if
nobody's going to buy it because if
nobody says me and raises their hand,
you know, I just try the next promise
and try something else. And people have
short attention spans on social media.
They won't remember that you're the same
guy who posted something else 10 minutes ago.
ago.
>> Yeah, 100%. And they'll they'll think
you're some sort of wizard for showing
up on their feed
>> even though they accepted the friend requ.
requ.
>> So once you do the handraiser post,
somebody reaches out, what do you do on
the sales call to actually get them to close?
close?
>> Uh we actually don't do sales calls and
I haven't for 5 years. We actually close
all our stuff in 5minute videos and
includes like all the details everybody
hides behind like the price and all
that. And I actually taught it to one of
my students and he told me uh like just
a couple weeks ago they closed 800
clients this year without talking to a
single one of them and there's still two
months to go. So he probably hit a thousand.
thousand.
>> Okay. So I have to hear this like what
what's in the video?
>> Uh just nude pics. You know my uh only
fans know. No. So a big part of it is I
learned that if you demonstrate an
outcome that you create for a client and
the simplest thing to demonstrate is
what happens after you do your service.
So, I mentioned like, you know, we did
stuff for personal injury attorneys.
Rather than saying, "Hey, we'll run
Facebook ads or, you know, it's $2,000 a
month for the service." I just play an
example phone call for like 10 seconds.
Hey, my name's Keat and I hurt my back
in an accident and I was wondering if
you guys could help me out. And I go,
"Hey, you'll get, you know, 50 to 100 of
these every month." And if you if you do
a good demonstration, which is more
about picture or audio than actual
words, but you show them the thing
that's going to happen for them, they
usually get your service like a thousand
times faster. plumbers don't understand
Facebook ads or Google or SEO but if you
show them like hey this is what's going
to happen these kind of people are going
to call you then they want it and then
towards the end of it everybody asks
like do you show the price and and I
realized something years ago that price
is actually irrelevant so if I say hey
Katon I got a car for sale it's five
grand do you want it like it's not a
deal it's not a ripoff until you know
what kind of car you're going to get so
what I learned to do is when we tell
them the price you have to contextualize
it with whatever they're going to get so
like you know the example I use it's
$2,000 a month and you're going to get
50 to 100 kind of phone calls of this
type, they're not buying the $2,000 a
month. They're buying the fact that the
50 to 100 phone calls a month is more
valuable than the price. And I realized
if you know how to contextualize price,
everybody else says like never mention
your price until they, you know, talk to
you for an hour. And I used to do all
that. And now I'm just like, "No, here's
the price. Here's what you get. If you
want to get started, here's what to do."
And then we literally just tell them how
to buy it. Click the orange button
below. Fill out the form and blah blah
blah. And like uh but don't assume they
know how to buy it. like, you know, one
person uses Stripe, another person uses
QuickBooks, another person uses PayPal,
another person sends an invoice. So, I
just like literally just walk them
through how to buy it and go and then I
I'll usually have a, hey, if you got a
question, here's how you can ask a
question. And almost always the only
questions I get are, hey, here's my
unique situation. Would it still work
for me? Like, I know you showed that
example in Orlando, but I'm in Frog
Balls, Arkansas. Does it still work in
Frog Balls, Arkansas? Yeah, it still
works in Frog Balls, Arkansas. You just
won't get as many calls as you would in
Orlando kind of thing. Yeah.
>> Is it a custom Loom video for every
person or it's the same video on a page
every single time?
>> Um, the answer that's both. So, when
it's a brand new offer and I haven't had
somebody say yes to it, I send a custom
video. When I get used to people hearing
uh yes, which usually there's there's
often an objection in there, like almost
always the objection is like, "That
sounds similar to something I tried
before." And then you have to kind of
articulate how it's different. Once I
get used to people saying yes, which
usually just takes a a couple of
attempts, then I just one video to rule
them all. It's the same video for
everybody. I don't The only little
personalization I'll do is in the
message where I send the video, you
know, hey Katon, uh I know you're trying
to make this thing work in Frog Balls,
Arkansas. Check out this video. I put
all the details just so you can check it
out on your own time. And what I wish I
knew, clients actually prefer to be sold
that way because they don't have to
schedule. They don't have to waste time.
and they can they can consume your offer
on the if they want. And
so it's it's just so much easier for
them to like, you know, kind of make
sense of it in their own way, on their
own terms. And you don't have to worry
about syncing up calendars and schedules
and this implied pressure of a sales
call. It's like the opposite of
pressure. It's like you watch it, you
tell me. And you also save yourself an
hour of talking to people who are broke.
There's nothing.
>> There's nothing worse than you spend an
hour and they go, "Well, I don't have
two nickels to rub together. It's been
nice talking to you." Right? Those
people just watch a video and I never
hear from them again. It's like the Tim
Ferrris thing he says in the 4-hour work
week. He went to his boss. He was
calling, cold calling all day. Everybody
was at lunch, work, whatever. He was
getting more done in the 30 minutes
before work and the 30 minutes after
work. And he went to his boss and he
politely said, "Why are we doing this
like idiots?"
>> And uh
>> that's being an entrepreneur right
there. Why are we doing this like idiots?
idiots?
>> Cool. Thanks so much, man. That was
great, brother.
>> If you want to find out more about
Frankie, his YouTube's below. Is are
there nude pics there or just pics?
>> Okay, just we're going to be Only Fans
models from now on. We're selling out
for fee pickics. [laughter] Thanks, bro.
>> You got it.
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